Objective:

Create an interesting composition that draws a viewers eyes around the piece,
using only one letter of one typeface. For this project, I chose the lower case g from
the typeface Baskerville since I liked the look of the double-story g as well as the
quail-like ear. In order to achieve this design, I decided on enlarging the letter until it is
almost unrecognizable as well as include elements that showcase the uniqueness of
the Baskerville lower case g.

C
D
E
F
G

H
K

L
M

19
27

Create a poster that showcases a typeface and grabs a viewers

attention.For this poster I researched the history of the typeface and applied
that to the poster itself. Futura commercially released in 1927 and was often
used in a lot of Futurist posters as well as propaganda poster of the time. I
chose the rust orange color as well as the faded black in order to mimic the
look of an aging propaganda and or Futurist poster.

IJ

Objective:

N
O

Q
R

S
T
U

W
X

U
PA
ER

RE

L
Inspired by Bauhaus, German type designer Paul
Renner created Futura between 1924 and 1926.
Renner believed that modern type should express
modern typefaces should be redesigned to suit its
contemporary needs instead of appropriating and
rivalingfrompastexamples.Futurawascommercially
releasedin1927andwascommissionedbytheBauer
type foundry. While designing Futura, Renner
avoidedusingorcreatinganynon-essentialelements
(hence the absence of serrifs or any decorative
elements) and focused on geometric proportions of
the type in order to reflect the efficiency and
forwardness of contemporary times. The success of

Futuraspawnedarangeofnewgeometricsans-serif
typefaces,suchasKabelandCenturyGothic,among
others. Now over 80 years since its creation, many
foundries have released variations of Futura in the
digital form, Adobe being the one of the most
commonlyused.Severalinternationalcompaniesalso
usetheirowncustomizedversionofFutura,including
VolkswagenandIKEA,itevenhadthehonorofbeing
the first typeface on the moon. Futura (and its
variants)havebecomeanextremelypopulartypeface
for countless corporate logos, commercial products,
filmsandadvertisementsforyears,itstillremainsto
beoneofthemostusedandlovedsan-seriffonts.

Objective:

Manipulate the shapes of the typefaces in order to show the meaning of

selected words.

Expressive Words

 Fantasy Book Review

BallardwasbornandraisedinShanghai.For
thepasttwenty-oddyears,hehaslivedmore
orlessanonymouslyinShepperton,adingy,
nondescriptsuburbofLondonlyingunder
theapproachtoHeathrowAirport.Ballards

one of the most

intriguing and
spectacular Ive ever
come across
reading matters

j.g. Ballard

ThesonofanEnglishbusinessman,J.G.

high rise

One of Ballards
finest dystopian
novels.

writingissooftensituatedwithintheerotic,
technical,postholocaustlandscape,andso
oftenconcernedwiththefurtherreachesof
postmodernconsciousness

I was sold after

the first ten words
Vice.com

Objective:

Re-design an existing book dust jacket.

Since this book was first published in the 1970s, many of the book cover were very
illustration heavy. I wanted to give the book a more modern minimalist look but still show the
over all tone of the dystopian novel.

Whenaclasswareruptsinsidealuxurious
apartmentblock,modernelevatorbecome
violentbattlegroundsandcocktailparties
degenerateintomaraudingattacksonenemy

slipsintoviolentreverseasonce-peaceful
residents,drivenbyprimalurges,re-createa
worldruledbythelawsofthejungle.

TH E

B LAC K RAI N B OW

PANOS
COSMATOS
FILM

Objective:

Create a balance between type and vector graphics.

Create a movie poster for an already existing movie using
only vector objects and text.
BEYOND SCIENCE

BEYOND SANITY

BEYOND CONTROL

Objective:

Create a product and design its packaging

For my product, I felt there was a need for a
single-serving flavor tester, so I created the Coffee Tube
which can hold enough beans for one serving of coffee.

PR OJECT 6 : Pa c k a g e D e s i g n

PR OJECTs 7 & 8

EUGENE H. LEE

FILM & VIDEO PRODUCTION

front

626 .484. 9882

eugenehl13@gmail.com

back

PR OJECT 10 : H a n d - b o u n d B o o k
Objective:

For this project I chose to collaborate with a prominent film blogger and
create a book in which he discusses his inspirations as an aspiring filmmaker.
I designed all of its content, cover and binding.
*The hard copy of the book can be shown if requested.

Thank You