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SWOT Maybank
SWOT Analysis
1. Largest bank in Malaysia in terms of number of branches
2. Has a customer base of more than 21 million
3. Has presence in 17 countries across the globe
4. Dividend yield is high when compared to industry and sector
averages
5.Return on Assets (ROA) and Return on Equity (ROE) are
substantially higher than the industry and sector averages
Strength

6. A user friendly website.


1. Much of the banking operations are focused in and around
Malaysia and Singapore, hence limited global penetration
2.Much of the revenue comes from retail banking and Islamic

Weakness

banking, less revenue comes from other offerings


1. High opportunity to expand into countries like Laos, once the
bank gets the license to operate
2.High opportunity to grow in investment banking in Hong Kong

Opportunity

3.Growth in internet banking will increase the customer base


1. Current macroeconomic scenario across the globe affecting the
bank

Threats

2.Have principal competitors

Strength

Largest bank in Malaysia in terms of number of branches

Maybank is the giant banking service in Malaysia.Most of the place are Maybank territories
which are easier for the customer to use their service such as atm machine, cash deposit
machina and cheque deposit machine.Not only in the bank but also in the mall, oil pump
station and convenience shop,7 Eleven.

Has a customer base of more than 21 million

Maybank have many branches in Malaysia, so that they have many customer.All of their
products and service also attract new customer to invest and give more benefits to the
existing customer.

Has presence in 17 countries across the globe

Maybank has a presence in 14 countries through our network of branches, subsidiaries,


associates and representative offices. We are represented in all major financial centres, with
branches in London, New York, Hong Kong and Singapore. Maybank also has correspondent
banking relationships with 700 foreign banks throughout the world.

Bahrain (Manama)

Brunei (Bandar Seri Begawan, Seria, Gadong)

Cambodia (Phnom Penh)

China (Shanghai, Beijing)

Hong Kong

Indonesia (Jakarta)

Malaysia (Labuan)

Papua New Guinea (Port Moresby, Lae)

Philippines

Singapore

United Kingdom (London)

USA (New York)

Uzbekistan (Tashkent)

Vietnam (Hanoi, Ho Chi Minh City)

Dividend yield is high when compared to industry and sector averages

Capital Adequacy. Dividend Yield , Return On Asset, and Return On Equity are substantially
higher than industry & sector average.

Return on Assets (ROA) and Return on Equity (ROE) are substantially higher than the
industry and sector averages

Higher Returns. According to its FY 2010 Financial Report Maybank showed low Overhead
& Cost

A user friendly website.

www.maybank2u.com.my is the pioneer for internet banking in Malaysia. Have 3.8 million
registered users, leading the market share by over 54%.
What are the benefits of using Maybank2u.com Online Stocks?
Online trading via Maybank2u.com offers convenience and advantages, such as:
a. Stock trading directly from the comfort of your office, home or anywhere.
b. Flexibility to place order whenever you like, even during off-market hours.
c. Able to check real time stock processing.
d. Online payment facility.
e. Check your account portfolios and trade history.
f. Speedy confirmation on the status of trade done.
g. Enjoy discounted brokerage.
h. Able to perform Cash withdrawal online (for Maybankinvest accountholders).
i. Learn how to invest in stocks with the risk-free online Stock Games.
j. Latest News and Announcements from Bursa.
k. Latest research information and technical analysis.
Which is the recommended browser for Online Stocks?
Internet Explorer Version 6.0 and above is recommended. You may not be able to
access Online Stocks if you use other browsers.
How can I get more information about the features and tools available in Online
Stocks?

The "User Guide" in the Online Stocks page offers a comprehensive guide to all
features and tools available.
Weakness

Much of the banking operations are focused in and around Malaysia and Singapore,
hence limited global penetration

Maybank only focus in Asia while they customer are all over the world, Maybank should
be glocal which are the local to global to make sure their get the higher establish in the
global.

Much of the revenue comes from retail banking and Islamic banking, less revenue
comes from other offerings

Thus it has less revenue which Maybank not offer multiple choice of service.
Opportunity

High opportunity to expand into countries like Laos, once the bank gets the license to
operate

Maybank have high opportunity to expand their branch especially oversea because
nowadays many citizen are from Malaysia.

High opportunity to grow in investment banking in Hong Kong

Global network of 2,200 Maybank.offices - Everyday, its customers gain access to new
markets and opportunities in 20 countries around the world, including nine Asean
countries and five major financial capitals such as London, New York and Hong Kong.

Growth in internet banking will increase the customer base

Maybank2u is the well known internet banking in Malaysia.The technology advance now
which using pay pal and transfer online everywhere and every time had make this website
growth successfully.This attract more customer to using it which are now trending of
retail online.
Threat

Changes in economic policies in South East Asian countries will affect the bank
significantly

This is because Maybank aim to grow Islamic business in markets like Indonesia and
Singapore as part of their focus on the ASEAN region.
Maybank have principal competitors such as Public Bank, CIMB Bank, Hong Leong Bank,

Have principal competitors

RHB Bank, HSBC Bank and Citibank. There is an aggressive competition strategy among the
main banks.Stiff competition for loans margin in the consumer financing too.Moreover, other
bank also may attract employees away from Maybank as they are shown more aggressively
promoting their product lines.
Reference

http://www.scribd.com/doc/106370482/Swot-Analysis
http://www.ukessays.com/essays/marketing/the-malayanbanking-berhad-marketing-essay.php
http://www.mbaskool.com/brandguide/banking-and-financialservices/3138-maybank.html
http://www.maybank2u.com.my/mbb_info/m2u/public/personalD
etail04.do?cntTypeId=1&cntKey=AU05&programId=AU05MaybankWorldwide&chCatId=/mbb/AboutUs