As per a FICCI-KPMG report, Indias media and entertainment (M&E) industry reaches 161 million TV

households, 94,067 newspapers (12,511 dailies), about 2000 multiplexes, and 214 million internet
users of which 130 million are mobile internet users.
The year 2013 saw growth in the digitisation of media products and services, as well as development
of regional media. Gaming and digital advertising were two sub-sectors which recorded strong growth
compared to 2012.
Today, the industry continues to grow, playing an important role in bringing about awareness on many
issues that impact the populace. Indias massive consumer base also gives the M&E industry a
tremendous opportunity for progress and the sector has the tools to exploit this potential. The current
industry is armed with digital technologies, state-of-the-art mobile devices, penetration of broadband
internet and digital cinema, not to mention backing from the countrys government.

Entertainment Industry in India has registered an explosive growth in last two decades making it
one of the fastest emerging industries in India. Television itself witnessed its transformation from
a single government owned channels to a medium telecasting more than 300 national and
regional channels. At present Indian film industry or Bollywood is a perfect combination of
entertainment and commercial sector, producing close to thousand movies in a year in various
Indian languages. Indian film industry supersedes Hollywood in terms of movie production
quantity by more than three times.
As per the recent report by PricewaterhouseCooopers (PwC), Indians are likely to spend more
on entertainment in the coming years with a steady growth in their disposable income. And as
per the combined survey report by KMPG and FICCI, the entertainment industry in India is
expected to expand by 12.5% every year and is likely to reach US$ 20.09 billion by the year
2013.
Indian film industry over the past few years has been receptive towards foreign investments. This
has paved way for many international production firms to make their debut in Bollywood along
with opening their offices in the country. As per FICCI-KPMG report, Indian film industry is worth
US$ 2.11 billion and is likely to witness a 9.1% growth till 2013.
World's largest film industry in terms of production volume is undergoing a massive international
presence with Reliance ADA Group signing a production pact with DreamWorks Studios,
endorsed by Steven Speilberg, a well known Hollywood director, to produce movies with the
preliminary investment of US$ 825 million.
Following the lines, Yash Raj Films has signed joint partnerships with Walt Disney, to produce
animated films. Other such east meets west stories include, Sippys' film projects being
sponsored by Warner Group, Sanjay Leela Bansali Films' collaboration with Sony Pictures
Entertainment and TV 18's association with Viacom to form Viacom 18.
Adlabs has emerged as the only movie chain in India providing 3D and 6D formats and PVR is all
set to infuse around US$ 52.2 million to grow its film production and bowling trade in India.
Introduction to srs
SRS Cinemas is a cinema chain in India based in Faridabad,[2] and owned by the SRS Group .
One of the largest multiplex chain inNorth India with 17 Plexes, 48 Screens and presence in 12
Cities across North India.[3]
It began its commercial operations on 12th November 2004 with the first launch of SRS
in Faridabad, and over the next few years, it opened multiplexes in cities like of

Faridabad, Gurgaon, Ghaziabad, Bijnor, Gorakhpur, Patiala, Ludhiana, Lucknow and the hill
station of Shimla.[1] By December 2013, with the opening of SRS Cinemas at Bhiwadi, Rajasthan,
it had 16 multimplexes,[4] which grew to 17 multiplexes in January 2014, with the opening of SRS
Cinemas at Sarv Multiplex at Agra, Uttar Pradesh.

The SRS Group is a dynamic and diversified business house, with a strong presence across multiple sectors that include Gold & Jew

Retail, Hotel & F&B, Financing Services, Real Estate and Health Care. Headquartered at Faridabad, New Delhi NCR, it is driven by
offering innovative and superior products & services, while enriching the society as a whole. It was ranked at the 2nd position by Bus

2013 in the middleweight organisations category

The SRS Group epitomizes the new entrepreneurial spirit of India. This is evident in its growth trajectory, business models and its pr

embrace new ideas to fuel profitable growth. Its guiding light is the motto of 'Enduring Quality & Trust' which denotes the company's
innovation and customer focus. For SRS, quality means delivering product and services that bring satisfaction, empowerment and va
stakeholders, be it the consumers, employees, associates, government or the law. The group is committed to continuously improve
processes, benchmark standards and offerings to meet the desires and expectations of its varied target audience sets.

The SRS Group believes that sustainable success comes through staying together as a team and realizing extraordinary victories. T
translates into the Group's commitment to keep all the members of the extended corporate family together - small wonder then that i
expands into 'Sab Rahen Saath'.

OUR BUSINESSES
The SRS Group has a multi-domain presence across industries. This provides it with a robust business model which generates trem
for business synergies that span across delivering higher value to consumers, maximising returns, efficient purchasing, cross-selling
businesses, effective brand building and much more.
The core businesses of the SRS Group, carried out by its key group companies, include the following:
Hotels: Of the newest jewels in the SRS crown is a top-of-the-line hotel in Haridwar. Considered to be amongst the most beautifully

luxurious hotels in Uttarakhand that offers real value for money, SRS Lakshya hotel happens to be the first in Haridwar having its ow

conditioning plant and an in-house express laundry and dry cleaning service for its guests. It features 78 rooms including 3 Presiden
Suites and 71 Deluxe Rooms. True to its style, SRS Limited is bringing in a fresh wave of marketing and operational power to make
choice of domestic and international travellers alike, by delivering one of the finest hospitality experience.

Cinema Exhibition: SRS Cinemas is the film exhibition brand under which the Company operates a chain of multiplexes spread acr

includes 16 properties at strategic locations with a combined strength of 45 screens and 11453 seats. It is a brand that is fast spread
across the major cities of North India.

Food & Beverages: The food & beverages segment of the Company operates a chain of food courts, fine dining restaurants and ba

several cities. The food courts are run under the SRS 7dayz brand and currently, the Company operates 8 food courts across North
The fine dining restaurants are operated under the brand Punjabi Haandi and currently, the Company operates 3 Fine Dining Restau

located at Faridabad, Gorakhpur and Ludhiana. In addition to this, Flamez is another trendy restrobar that offers a premium fine-dini
Located at the SRS Mall, Fairdabad, it thrills people with its dance floor as well, and is one of the hottest spots in the area. All these

strategically located at high footfalls areas such as malls and high street markets to ensure higher visibility and walk-ins. Apart from
offers indoor and outdoor catering services through its brand SRS Banquets, which is located at Faridabad. The SRS 7dayz brand a

snack food by way of a wide range of namkeens, that are sold through the groups own retail stores as well as through other retailers

Retail: The SRS Group operates a chain of retail stores under the brand name of SRS Value Bazaar that offer FMCG products inclu

groceries, apparels, cosmetics / home care / personal care products, crockery, appliances, accessories, etc. SRS Fashion Wear is th
retails multi-brand apparels. The Company has 22 retail stores in North India with a total floor space of more that 165000. sq. ft. .

Jewellery: In this division, the SRS Group is into wholesaling and retailing of jewellery. It sells a wide range of gold and diamond jew
brand name of SRS Jewells. The product portfolio includes gold coins, necklaces, rings, pendants, bracelets, earrings, bangles etc.

employed by the Company for manufacturing of jewellery pieces based on international and trendy designs. The jewellery is procure
domestic manufacturing facility at Patparganj, New Delhi and through third parties. The Company at present has 8 retail showrooms

Noida, Ghaziabad and Palwal and 4 wholesale outlets at Delhi, Mumbai and Ahmedabad. The export operations are carried out thro
Noida SEZ. Dubai, Doha, US, UK, Hongkong, Singapore etc are the target markets for jewellery exports.

Real Estate: The SRS Group is a reputed player in the real estate industry with a wide span of projects that include residencies, gro

townships, independent floors, farmhouses, hotels, commercial tower and IT tower. With a land bank of approximately 500 acres, th
are focused in Faridabad, Greater Faridabad, Palwal, Rewari, Kurukshetra, Panchkula and Karjat (Mumbai).

Financial Services: The SRS Group operations in this area includes extending financing facilities as well as trading in securities an
of the group companies, SRS Finance Ltd., enjoys a NBFC status.

Healthcare: This business vertical is engaged in the production of surgical equipment and consumables such as syringes, auto-disa

hypodermic needles, blood transfusion set, Ryle's tube, infant feeding tube, blood collection tubes, IV cannula, stop cock, scalp vein
set. The operations started in 2010 and production is carried out at a state-of-the-art plant at Greater Noida.

Introduction to pvr
PVR Cinemas is one of the cinema chains in India. The Company, which began as a joint
venture agreement between Priya Exhibitors Private Limited and Village Roadshow Limited in
1995 with 60:40 ratio, began its commercial operations in June 1997.
The company has its origin as Priya Love Vikas Cinema in Vasant Vihar in South Delhi, which
was bought by current owner Ajay Bijli's father in 1978, who also owned trucking business,
Amritsar Transport Co. In 1988, Bijli took over the running of the cinema hall, which was
revamped in 1990, and its success lead to the founding PVR Cinemas.[1][2]
The Bijli family, a distributor of Hollywood films on India started the multiplex business in 1997 in
association with Village Roadshow pictures, an Australian media company, with the launch of
PVR Anupam in Saket, city's first multiplex. In 2003, ICICI Ventures invested Rs 40 crore in PVR
when Village Roadshow decided to pull out of the partnership.[3] On 29 November 2012, PVR
Cinemas bought 69.27% of the shares of CineMAX from its promoter for 395 crore Rupees,
making PVR the largest Cinema-chain in India.