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TABLE OF CONTENTS
10
COVER STORY
REUNIFICATION
GERMANY
OF
GLIMPSES
Oct 14
33 PGBF-GPti-GATE Pakistan
A Trilateral Network
PAPER
By Talat Mahmood
Excerpt from the discussion paper
BUSINESS INTERVIEWS
SPECIAL FEATURE
62 Revitalize:
DIPLOMATIC CORNER
70 Belgium
74 Indonesia
75 Germany
77 Thailand
EVENTS
MONTHLY REVIEW
COMPANY NEWS
editorial
German Unity Day, on October
3rd, is the German national
holiday, a sort of German
Fourth of July. Both the observance date and the holiday are
recent. The third day of October
has only been a national holiday since 1990. Why this date?
Before the fall of the Berlin Wall
in 1989 and German unification
in 1990 (known in German as
die Wende, the turning point),
few West Germans even knew
the date of their nations founding (23 May 1949). It was never
celebrated as an official holiday.
East Germanys national day
was October 7 (Tag der Republik), commemorating the founding of the socialist German
Democratic Republic in 1949. In
West Germany after 1954, the
date of June 17 was observed as
a national holiday (see below),
but it was never anything like
July 4th in the US. Since the Nazi
era, nationalism and overt
patriotism were frowned on by
most Germans. Flag-waving
was only seen at soccer matches
and neo-Nazi gatherings.
The selection of the date for
united Germanys new national
day was subject to concerns
about events related to Hitlers
rule and Nazi crimes against
humanity. Even the day on
which the Wall opened in 1989
(November 9) coincided with
the date of the infamous
Kristallnacht (night of broken
glass) anti-Jewish pogrom in
1938. Were it not for this unfortunate historical coincidence,
November 9 probably would
German
Reunification of Germany
Both parts of Germany are not only growing together
but they are also mentally and spiritually unified
Dr. Tilo Klinner,
Consul General of Germany in Karachi
I&M: Does a mentality gap between East and West Dr. TK: The German Pakistan Training Initiative (GPATI) has
been running successfully for one and a half years. This
Germany still persist?
project was initiated as pilot project with the help of two
Dr. TK: We no longer have a large mentality gap. Now vocational training institutes (AMANTECH and iACT), GIZ,
both parts of Germany are not only growing together but our international cooperation organization as well as
they are also mentally and spiritually unified. There are German and Pakistani multinational companies. The idea
still some differences in the perspectives and opinions as was to build-up a demand-driven vocational training
far as defense and security matters are concerned, but system.
these you can find between North and South Germany as
well. People are naturally different from one region to the
other, but by and large its a very homogenous country.
The generation under thirty has no personal recollections of the German separation. For them the GDR and
the fall of the wall are rather a part of contemporary
history than an element of their individual biography.
07
Reunification of Germany
people in the industrial and service sector.
08
Reunification of Germany
I&M: Will it be possible to invite students from KPK to
Sindh and Punjab and give them training in these
locations?
Dr. TK: Partially, this has been done by Amantech in
related program. It should also be integrated in the
framework of GPATI but on a later stage. At the moment
we are busy with the implementation of the current
project. After that, we will eventually look for more funding in order to cater to the needs of students from other
provinces.
I&M: Looking back on the last three years of your tenure
in Karachi, what were the motives and objectives of your
work?
Dr. TK: The main objective for creating projects like
German Pakistan Training Initiative (GPATI), German
Pakistan Trade & Investment (GPTI) and German Association for Trade & Economy (GATE-Pakistan) is to further
develop the Pakistan German relationship and bring it to
Dr. Tilo Klinner Has Earned Respect and Admiration in Karachi for His Support
for Economic Cooperation, Technical Education, Literature, History, and Archaeology
09
Reunification of Germany
I&M Exclusive
10
Reunification of Germany
In June 1948, Britain, France and America united their zones into a new country, West Germany. On 23 June 1948, they
introduced a new currency, which they said would help trade. The next day, Stalin cut off all rail and road links to West
Berlin - the Berlin Blockade. The west saw this as an attempt to starve Berlin into surrender, so they decided to supply
West Berlin by air. The Berlin Blockade lasted 318 days. During this time, 275,000 planes transported 1.5 million tons of
supplies and a plane landed every three minutes at Berlin's Tempelhof airport.
On 12 May 1949, Stalin abandoned the blockade.
Event
January 1947
Britain and the USA join their two zones together into Bi-zonia (two zones).
December 1947
London Conference: America, Britain and France meet to discuss Germany's future. Russia is not
present.
January 1948
Russia starts to stop western literature being sold in the Soviet zone.
March 1948
The USA offers Marshall Aid. Stalin forbids Cominform countries to take part.
April 1948
Russia imposes a partial blockade of west Berlin - Allied transport into the city has to apply for a
permit and is inspected.
1 June 1948
America, Britain and France announce they wanted to create a new country of West Germany.
23 June 1948
America, Britain and France introduce a new currency - this causes economic chaos in the Russian
zone as everyone tries to get rid of their old money and change to the new currency.
11
Reunification of Germany
After the Berlin Airlift, the unification of the three zones controlled by the western allies occurred in 1949. This formed the German Federal Republic; better
known as West Germany. Stalin responded by making his eastern controlled
section of Berlin the German Democratic Republic (better known as East
Germany). The difference in lifestyles between the two peoples who lived in
the two new states was clear. East Germans suffered from poor housing, food
shortages, and low wages and with 25% of her industrial output going to the
Soviet Union, East Germany could not see any obvious evidence that the situaWorkers building up a section of the wall in
tion would improve as the 1960's approached.
Many East Germans simply left and went to West Germany to share in the growing prosperity of that state. The East
German government had tried to stop the flow west in 1952 by building a fortified border. But there remained one place
where any East German could go to and move to the west - Berlin, in the heart of East Germany itself. By 1961, the
number of refugees fleeing to the west represented about one-sixth of East Germany's population.
On August 12th 1961, a record 4,000 people made their way to West Berlin to start a new life in the west. This pushed the
communist authorities into doing something. In the early hours of August 13th 1961, "shock workers" from East Germany
and Russia shut off the border between the Soviet and western sectors of Berlin using barbed wire. The West was taken
by surprise but their protests to the Russians were not listened to. By August 16th, the barbed wire was being removed
and replaced with a wall of concrete blocks. Within days, West Berlin was surrounded by a wall four meters high and 111
kilometers long. The Wall had 300 watch towers manned by selected border guards (the ZOPO) and 50 bunkers. By the
end of August, the Wall seemed all but impossible to cross.
12
Reunification of Germany
The fall of the Wall, 1989:
From Timothy Garton Ashs eyewitness account of 1989:
9th November 1989----Walls fall was the day of liberation, for those behind the Wall, not the day of unification for those in front
of it.So it was the other side of the roughcast concrete barrier that mattered, the side that people did not spray with aerosol
cans but had risked their livesto climb over. The emotional quality of this liberation can only be captured if you can imagine
what it was like to live behind that anti-fascist protection rampart (its mendacious official name) for all your life, never setting
foot in the western half of your own city, and with the expectation that this would continue for years to come.
11 November 1989, London Herald published an article named Berlin Wall
Tumbles. This is the front page of a newspaper article written only two days
after the Berlin Wall was opened. As the heading states, the fall of the wall was
the beginning of the end of communism. The fall of the wall unified the two
sides of Berlin, which unified two different sides of people who had not seen
each other in over 28 years. This article was used to portray that the opening of
the wall was an extremely impactful because it gave citizens their freedom of
movement again.
13
Reunification of Germany
Reunification of Germany, 1990:
The article published in Chicago Tribune on 23rd February 1990: The Dubious Drive toward German Reunification . . .
. . . As The Facts Outrun the Forms wrote: We seek a European Germany, not a German Europe. This was the pledge of West
Germany`s foreign minister, Hans-Dietrich Genscher, at last week`s Ottawa conference of foreign ministers in which the two
Germanies
and
the
governments of the chief
Allied powers of World
War II (France, the United
States, Great Britain and
the Soviet Union) agreed
to discuss soon what was
described as The external
aspects of German unity.
These external aspects
involve primarily conflicting military and economic
commitments by the
Germanies to the Eastern
and Western alliance
networks.
German
officials have made it clear
that reunification itself is
now a foregone conclusion, and nobody else`s
business. None of the
great powers is prepared
to interfere with it. They
will be waiting for
Germany`s further decisions on which of its international commitments it will be prepared to honor, and to whom. The
reassuring noises from the mouths of diplomats are largely meaningless.
Of course fall of the wall was a big moment for West Berliners, and for West Germans altogether, but it was not the day of
unification.German Chancellor Helmut Kohl pushed unification forward and served as the architect of a united Germany.
He promised East Germans blooming landscapes and a new western-style life. The final barrier to reunification fell in July
1990 when Kohl prevailed upon Gorbachev to drop his objections to a unified Germany within the NATO alliance in
return for sizable (West) German financial aid to the Soviet Union. A unification treaty was ratified by the Bundestag and
the Peoples Chamber in September and went into effect on October 3, 1990. The German Democratic Republic joined
the Federal Republic as five additional Lnder, and the two parts of divided Berlin became one Land.
The New York Times reported the address of Mr. Helmut Kohl as:
Mr. Kohl, capping a year of political successes, addressed the nation on television several hours before unity.
''In a few hours a dream will become reality,'' Mr. Kohl said, his eyes turning misty. ''After 40 bitter years of division, Germany, our
fatherland, will be reunited. This is one of the happiest moments of my life. From the many letters and conversations I have had,
I know the great joy also felt by the vast majority of you.''
Many Germans, in fact, had spent the last several weeks complaining of the cost and dislocation of unity. But at the moment of
unity, Mr. Kohl seemed correct in finding that it was a moment to celebrate.
After Reunification:
This must count as success, argues Karl-Heinz Paqu, a former finance minister of the eastern region of Saxony-Anhalt:
The results are better than commonly understood, but worse than expected in the early 1990s.
The achievement of national unification was soon shadowed by a series of difficulties, some due to structural problems
14
Reunification of Germany
in the European economy, others to the costs and consequences of unification itself. Like most of the rest of Europe,
Germany in the 1990s confronted increased global competition, the increasing costs of its elaborate social welfare
system, and stubborn unemployment, especially in its traditional industrial sector. However, it also faced the staggering
added expenses of unifying the east and west. These expenses were all the more unsettling because they were apparently unexpected. Kohl and his advisers had done little to prepare German taxpayers for the costs of unification, in part
because they feared the potential political consequences but also because they were themselves surprised by the
magnitude of the task. The core of the problem was the state of the eastern German economy, which was far worse than
anyone had realized or admitted. Only a handful of eastern firms could compete on the world market; most were
woefully inefficient and also environmentally destructive. As a consequence, the former East German economy
collapsed, hundreds of thousands of easterners faced unemployment, and the east became heavily dependent on
federal subsidies. At the same time, the infrastructureroads, rail lines, telephones, and the likerequired massive
capital investment in order to provide the basis for future economic growth. In short, the promise of immediate prosperity and economic equality, on which the swift and relatively painless process of unification had rested, turned out to be
impossible to fulfill. Unemployment, social dislocation, and disappointment continued to haunt the new Lnder more
than a decade after the fall of the Berlin Wall.
"The Berlin Wall may be gone, but there is an invisible wall here that will take years to remove: the wall separating attitudes
between East and West."
- Peter Fischer, Berlin cab driver, January 02, 1995
15
Reunification of Germany
Many easterners are disappointed because change and a better life have not come fast enough. They long for the good
old days when the state cared for them. Today, most of them are supporters the Left Party, a successor to the Communist
party of eastern Germany. Many East Germans still feel they are not accepted as equal citizens. Although about half the
Germans in the west say life before 1990 was better for them the majority think reunification was a good idea. The price
they had to pay was very high. Since 1991 a 5.5% solidarity tax has been collected from the population. It has generated
almost 200 billion Euros, most of which has gone into improving roads and building new infrastructure.
German reunification has also helped change the face and future of Europe. Without it new countries in the east and
southeast of Europe would not have emerged so quickly. When Eastern Germany became a part of NATO the Warsaw
Pact fell apart. The Euro zone would probably not exist today without a strong Germany.
Twenty Five Years on, The Economist wrote:The fall of the Berlin Wall closed the question of communism. But it
reopened the question of Germany. This articles, published on 8th November 2014 from Berlin, concluding remarks are:
Less clear are the pan-European implications of the walls fall. Unification, which followed less than a year later, raised anew
the old German question in European history, would a united Germany dominate the continent? At the time, Britain and
France feared it would. Today, in the fifth year of the euro crisis, many in the southern euro zone subject to austerity feel it
already does.
Others, notably America, want Germany to do more. Germany is no Switzerland, although some Germans would like to
pretend that it was, says Robert Zoellick, a former American diplomat who helped negotiate reunification. The Germans themselves are as divided as anyone. Most, according to polls, still cling to the post-war eras radical pacifism and diplomatic
restraint. But the elite has grasped that Germany should accept more responsibility. History did not end in 1989. As the crisis in
Ukraine shows, todays Europe needs Germany to lead.
16
Reunification of Germany
Visitors watch East German soldiers ceremonially changing the guard on Unter den Linden avenue on Nov. 1,
1977.
17
Reunification of Germany
The human urge for freedom cannot be suppressed forever
- Angela Merkel
just two days later tens of thousands of people gathered in
Leipzig for the Monday demonstration. A line had thus
been crossed. There was no going back. More and more
people showed civic courage. It's thanks to their courage
that the barriers at the border between the two German
states were finally opened.
After all these horrors, Europe was not yet able to come
together. The Cold War followed. Germany, Europe and the
world were divided into two blocs. The wall which cut
Berlin in two symbolised this. 25 years ago, in the days
leading up to 9 November 1989, the growing protest
movement may have led some to think it was vaguely
possible that the Wall could fall. However, virtually no one
could have imagined that it would only be a matter of
hours. It is certainly possible to see a parallel to science in
this. In this field, too, some things emerge with ill-defined
outlines. But when precisely the breakthrough will happen
and above all what it will look like exactly and what
new possibilities it will offer, sometimes becomes apparent quite unexpectedly.
18
Reunification of Germany
Freedom is a vital prerequisite and engine for this.
Freedom opens up new worlds. Anyone who can think
and research freely can better understand the bigger
picture, can recognise new paths and is free to embark
upon them. Or as the French author Andr Gide said,
One doesn't discover new lands without consenting to
lose sight of the shore for a very long time. Yes, it requires
courage to gain freedom. And it also requires courage to
take advantage of freedom. The Falling Walls Conference
wants to give us courage, the courage to overcome the
walls around current thinking, to cut lanes and open up
new perspectives.
This years Nobel Prize Winner for Chemistry gave us a
wonderful example which shows that what is seemingly
insurmountable can be overcome after all. I would like to
take this opportunity to congratulate Professor Stefan Hell
most warmly on his great success. His research focuses on
nanobiophotonics. Thanks to his pioneering work,
detailed resolutions which used to be considered impossible are now possible in the field of microscopy. Basically,
he made visible what had previously been invisible. And
this has quite literally opened up new and in-depth
insights into living cells. This helps to better understand
the causes of diseases and, ultimately, to devise targeted
treatments.
Health research in particular illustrates very clearly how
the pace of scientific advance can affect the standard of
living. Thats also the reason why great hopes are often
placed in science. To ensure that many of these hopes can
be fulfilled, we have made the promotion of science a
political focus in the health field as well as in many other
spheres. We have devoted greater attention in health care
to previously neglected diseases caused by poverty. For
especially in the field of health research, developed countries like Germany with a strong research record have an
international responsibility. Thats why we made this topic
one of the focuses of our G7 Presidency.
19
Reunification of Germany
Reunification Day Celebration at Consulate General
of Germany in Karachi Friday Oct 03 2014
20
Reunification of Germany
21
Reunification of Germany
22
Indus Pharma was founded by the visionary Mr. Saeed Ismail in 1969. Since then,
keeping in view the need of injectable, contrary to the prevailing trends of oral
preparation, Indus Pharma continually evolved to meet the needs and expectations
of the healthcare professionals through developing innovative and better therapeutic products to prevent and treat diseases and improve health and
well-being of the people.
PM Nawaz Sharif
Prime Minister of Pakistan, Muhammad Nawaz Sharif visited Berlin on the invitation of the German Chancellor, Angela Merkel
from November 10 to 12, 2014.
During this visit, he addressed the participants of the Germany Pakistan Business Forum organized by the Board of Investment, Government of Pakistan in collaboration with German Association of Trade and Economy (GATE-Pakistan).
We are going to try to open other avenues so that both countries can have closer ties, increase
economic cooperation and have German companies invest in Pakistan,PM Nawaz Sharif
He spoke about the potential for developing intra-regional businesses in Pakistan and invited the German businessmen to
avail themselves of the investment opportunities available in different sectors of Pakistan. Chairman Board of Investment, Dr.
Miftah Ismail gave an overview of the investment opportunities for German Businesses in Pakistan.
We can look at intensifying these (investments), as long as the conditions are right,
German Chancellor Angela Merkel
Two agreements pertaining to the establishment of a Renewable Energy Forum in Pakistan and the setting up of a Special
Economic Zone exclusively dedicated to German Manufacturers and Business Houses were also signed on this occasion. The
Prime Minister was warmly received by the German Chancellor, Angela Merkel on arrival at the German Chancellors Office.
Merkel said Germanys KfW state development bank was already involved in projects in Pakistan including hydro power
plants, but added that the security situation was sometimes a deterrent.PM Nawaz Sharif claimed that the two countries
agreed in principle over numerous projects and deals to improve the countrys economy.Issue of energy crisis will be resolved
soon, he assured.
A smartly turned up contingent of the German Army presented a Guard of Honor and National anthem of both the countries
were played to welcome the Prime Minister, followed by talks between the two leaders over a lunch and both the leaders
addressed the joint press conference after the talks. He visited the German Parliament (Bundestag) and met the President of
the Parliament, Professor Norbert Lammert. Prime Minister also held meetings with the eminent Pakistanis living in Germany
and the office bearers of Pakistan Muslim League, Germany.
25
We have a
transparent finacial
& administrative
system within GPti,
which is a model for
the companies that
are the members of
GPti and a model
for companies that
want to join GPti.
We want to have
German delegates in
Pakistan. Initiative
has been already
taken to have
German delegates.
Once we have them
together with this
infrastructure, the
next step will be the
Chamber.
Since I&M has a long association with PGBF and with many Pakistani
companies, you may know that PGBF is a forum which serves as a link
between German companies on the one hand and Pakistani companies on
the other hand. It has done a marvelous job in creating the right atmosphere where the businessmen of two countries can look into new ventures
and reach new heights. By new heights I mean something which is real and
tangible and with the result that German new investors enter Pakistan. The
contribution of PGBF is worth admiration and appreciation.
The best way to gain the trust and confidence of the German business
community is to establish a German-Pakistan Chamber of Commerce. As
you know, countries where Germans have invested in mega-projects are
the countries where there are chambers like India, Malaysia, Indonesia, etc.
However, Pakistan doesnt have such a chamber. Of course, we have a
forum, and it can do several things, but the trust that they have on their
chamber, cannot be gained from a forum.
What I mean by trust is that the quality and feasibility of projects, speed
and efficiency in implementing the projects, and the dispute resolution
mechanism is enhanced by a Chamber of Commerce. We must not forget
that there is a need for a dispute resolution mechanism between members
or partners who are trading, or have joint ventures, or have a supplierbuyer relationship. In business, disputes may arise, but then there should
26
27
Research Database
One of the prime responsibilities is to create a
database. We will collect and provides reliable
data. And then we will create reference data. We
will put direct links to German data on our website.
So, with one click you can enter into a sea of
knowledge. In sha Allah, in two or three months, I
will finalize the time-frame and we are working on
data and research services.
Safia Aslam, Assistant Editor, I&M; Prof. S. B. Hassan, Cheif Editor, I&M;
Qazi Sajid Ali, Chairman, GPti; Salman Hassan, VP, I&M
28
Congratulates
31
32
Ambassador,
Federal Republic of Germany to Pakistan
Consul General
Federal Republic of Germany to Pakistan
33
34
35
German-Pakistani relations
In German foreign policy regarding South Asia, a differentiated approach can be identified, especially when comparing German policies towards Pakistan with those to other
countries. The differentiation on the policy side is reflected
in the heterogeneity of the South Asian region: It is home to
hundreds of millions people of different ethnicities and
religions, unequal economic conditions and soaring
inequalities between rich and poor. Although the countries
of this sub-continent have developed a multilateral regional
organization, the SAARC (South Asian Association for
Regional Cooperation), the prospect of forging a sustainable
political cooperation is still very remote at this stage. The
following sections, examining German-Pakistani trade,
business and strategic relations, will thus also highlight
some differences to bilateral relations of Germany to other
countries in the region, to depict this differentiated
approach (for example the differentiation among policies
towards Pakistan and India).
Historically, Germany and Pakistan have shared a longstanding and amicable, though unenthusiastic relationship.
In response to Pakistans acute, complex and urgent security
challenges, Germany has intensified its engagement with
Pakistan over the past years in the areas of security and
stability, building capacity and improving democratic
governance, while India is met with policies that focus to a
larger degree on economic cooperation. It is assessed as a
promising location for investment, where already approximately 800 German companies have formed subsidiaries
and joint ventures in different production areas (Matter and
Helbig 2009). The country is considered to be a reliable and
successful partner in bilateral trading. Germany considers
India, the worlds largest democracy, which has a secular
structure and an enormous ethnic, linguistic and religious
diversity, a country with
extreme social disparities and appreciates Indian advances
in the democratic system and the quality of its rule of law
(German Federal Foreign Office 2002). German policy has
aimed to further strengthen these governance matters
through political dialogue and by using the instruments of
development cooperation and political foundations.
Economically, the Indian market is the third largest
economy in Asia, with the increasing purchasing power of
the growing middle class and hence growth potential for
German businesses.
37
38
39
40
41
42
May 2012. According to KPMGs Emerging Markets International Acquisition Tracker, published in April 2012, covering
the period between 2005 and 2011, India was one of the key
sources of investments/acquisitions in Germany and topped
the list of all emerging market nations in terms of the
number of transactions in Germany. Of 176 acquisitions in
Germany, the majority were created by Indian parent
companies (23%), followed by companies from Russia
(22%), Central and Eastern Europe (18%), South and East
Asia (12%) and finally by Middle East and North Africa (12%).
Most of the Indian investment goes to the IT business sector
in Germany (35%). However, the FDI to Germany is increasingly diversifying and investment in sectors like the automotive industry (Tiwari 2012).
The importance of the software industry in bilateral
German-Indian business relations goes both ways: Of all
companies, around 70 percent belong to the Information
Technology sector. The German magazine Der Spiegel, has
called India the most attractive destination for offshore
development by German software companies. Other important sectors for Indian companies present in Germany are
financial services, textiles, mechanical engineering, pharmaceuticals, and automobile subcontractors. All of these developments show that in the medium term, through successful
diversification, Indian exports could increase. Indian multinationals and managers are taken seriously as winners in
global competition.
Contrary to the German business activities in Pakistan, in
German markets, Pakistan business presence is
non-existent. However, during the past years, over 500
companies from Pakistan were represented in several
worlds biggest trade fairs and participated in 16 different
exhibitions which may have helped the export sector.
Pakistans lack of internationalization and economic diversification of its private businesses as well as a permanent
trade deficit pose problems, but at the same time offer
opportunities of expanding businesses overseas to generate surplus revenues through expansion. Investing overseas
provides a direct entry into these markets through investment and forming joint ventures, broadening existing
clientele and using the local work-force. Most emerging
economies are in the process of successfully globalizing
their businesses and pursuing surplus capital. Pakistan can
also achieve much required economic stability, if it begins to
provide a more liberalized outward FDI policy for the private
sector, which would certainly encourage businesses to
access European and international markets. India can serve
as a successful model of internationalizing SMEs and establishing access points to the German market.
Business Interviews
We cannot compromise quality
Ms. Andrea Cornelissen
CFO, Bayer Pakistan
I&M: Will you kindly express your impressions about
Pakistan; when you are assigned to take up a position in
the corporate sector of Pakistan?
Ms. Andrea:I worked close to 30 years for Bayer now. This
is not the first time I am in a corporate sector, but its a first
time I am in Pakistan. When I was informed that I had to
go to Pakistan, the comments from my colleagues were
not so good. But then I came to Pakistan and I had a
chance to visit northern areas of this country. It gave me
an opportunity to see the beauty of Pakistan and my
feelings changed immediately.
I remember, Mr. Bienertintroduced me to Mr. Gohar, who
is a typical bearded man, but he was so nice, friendly, very
open minded person that I felt quite easy to get along
with him.
Ms. Andrea:If you look at Pakistan overall, the multinationals here, have not attained such ranks. If you compare
that with India, it has for sure higher ranking; nevertheless Pakistan has a good potential but the market has to
be there. So much improvement and development needs
to be done first. A lot of ground work is needed. When I
came here two years back, there were so many things to
do, to get recognition. We have just started so it will take
a while. We are expecting 11 foreign visitors coming to
I was given the impression that law and order situation in Pakistan for reviewing ongoing projects in Nov-Dec 2014.
Pakistan, particularly in Karachi was disturbing. But
having lived here, I am used to it; as business and normal I&M: Do you face problems in the enlargement of prodlife and social activities continue smoothly and peace- ucts, services, etc.?
fully. I have a home office at my residence and whenever
the security officer feels that I should not come to the Ms. Andrea: It is difficult in the pharmaceutical industry
office, I work from there. Its like that; you have to accept with the continuing pricecontrolledissues. Of course
it. We have cities which have huge crime rates like Brazil, globally Bayer has introduced many products. We also
Venezuela, etc., but if you choose to work you dont have many new products in the pipeline here. I have
always have easy cities. Its not chocolate all the time.
noted the complexity of taxes and regulations that we
I found nothing different in urban cities. Like in Germany,
you have different cities in Pakistan. Lahore is a modern
city. You have a well planned capital city of Islamabad.
Karachi is a metropolitan city and truly this mega city is
the financial and industrial capital of Pakistan. Traffic in
Karachi is nothing compared to Brazil or Shanghai or
other metropolitan cities of the world.
44
Business Interviews
I&M: How many times you have to travel to Lahore?
Ms. Andrea: Twice a year. I have to travel a lot outside
Pakistan. We have an office in India and headquarter in
Germany. I have to do lots of external travel, so I avoid
internal travel as much as I can. But we connect with our
Lahore office all the time through telecommunication
and internet.
I&M: Tell me something about quality assurance. How do
you ensure it in face of Price-issue?
Ms. Andrea: We cannot compromise quality. Bayer has
I&M: What is your level of coordination with Pharma some standards; we will discontinue manufacturing, if we
cannot ensure quality. Bayer has done this in the past.
Bureau and PPMA?
Ms. Andrea: We are the member of Pharma Bureau. We I&M: From where youre raw material requirements are
fulfilled?
always coordinate with them.
We are not the member of PPMA but we have a close
Ms. Andrea: Lots of basic material comes from Germany.
alliance with them.
As we have the production in many countries, different
I feel that companies are not open on such forums. I raw material comes from other regions too.
realized that they are reluctant to share their problems. I
think they should be more open. Pharma companies I&M: We understand you have a problem with availability
should bring the problems on the table and create a for Pharmacist from local resources. Do you take advancollective lobby strongly. Most of the problems are same, tage from institutions like Department of Pharmacy,
but everyone wants to deal with regulators all alone. University of Karachi, to have service of pharmacists?
They dont want to make a team.
I&M: What is the ratio of your imported drugs and local Ms. Andrea: Yes, we have employed pharmacist from the
University of Karachi. The trend that is seen in the last few
manufacturing?
years was that more doctors are coming towards this
Ms. Andrea: I dont know exactly the ratio, but we have field. We have doctors in medical department and health
lots of products manufactured locally and many are care. Within our marketing team, we have four doctors.
Dr. Imran, the CDH of Healthcare Pakistanhimself is MBBS
imported.
It is really a difficult question because we are in a doctor, so actually doctors are coming more into pharmare-structuring phase, so maybe in few coming months, ceutical industry than pharmacist.
we will be more aware about the scenario.
I&M: What is the capacity utilization of Bayer manufacturing plants; in Karachi and Lahore?
Ms. Andrea: I think we are using the full capacity in both
plants that is in Karachi and in Lahore.
I&M: Do you have different manufacturing products in
Karachi and Lahore?
Ms. Andrea: Yes! Its different.
45
Business Interviews
We devise customized solutions that
no other financial institution can do.
Mr. Qaseem Jari
Country Head, DS Concept
DS-Concept
has tried to
provide the
maximum
level of
satisfaction to
the customers
and that is the
only reason
that we have
a success
story in a
short span
eight years of
establishment
in Pakistan
Mr. Jaffri: The letters DS are the initials of the name of the
founder DS-Concept, his name is Dieter Spiekermann.
Dr. Dieter Spiekermann developed this concept along
with his partner Mr. Ansgar Huetten.
At the time of launching DS-Concept in Germany
Dr. Dieter Spiekermann had an experience of 20 years in
the field of trade financing in European markets, whereas
the concept is complemented by the partnership of Mr.
Ansgar Huetten who was an attorney by profession.
I&M: How the DS-Concept German Office selected you for
opening the Pakistan Office?
Mr. Jaffri: Both the founders of the DS- Concept were
looking for a suitable person in Pakistan who could
establish the organization in Pakistan, so in this regard
they have tried to search via their customers from
Germany who were engaged in business with Pakistan.
Those German customers of DS-Concept spread the idea
amongst their contacts in Pakistan and eventually I was
informed by one of my friend in textile industry, I did the
market research on the project and its feasibility of
launching the concept in Pakistan.
After receiving my synopsis Dr. Spiekermann and Mr.
Ansgar Huetten decided to choose me to launch and
establish the organization in Pakistan.
I&M: What was your professional experience at the time
of launching DS-Concept in Pakistan?
Mr. Jaffri: I had an ample experience of business development and training management.Since I have worked for
pharmaceutical industry and managed different portfolios that are sales, marketing and training development. I
worked for pharma industry, hotel industry, and at the
same time I was a trainer and as a talented trainer I
conducted professional training at NIPA, SESSI, PIA and
many other private and public sector organization.
Although I was not a finance professional but I had a
46
Business Interviews
tried to provide the maximum level of satisfaction to the
customers and that is the only reason that we have a
success story in a short span eight years of establishment
in Pakistan.
I&M: What is the special effort you make to gain customer
loyalty?
47
Business Interviews
customers and the references of the exporters increased problem. We are located in 11 countries i.e. Pakistan,
the number of exporters who patronized DS-Concept Bangladesh, USA, Spain, Bulgaria, Hungary, China, Hong
Kong, UAE, Turkey and we have our head quarter in
Services.
Germany. Besides this we have our lawyers and collection
officers in several countries.
I&M: Do you have any financial limits?
Mr. Jaffri: No, there are no financial limits, in fact the
exporters can apply for any credit limit on their buyer, if
after analysis of the customer DS-Concept finds the
possibility of demanded limit then it is approved and the
exporters can ship within those limits and they will be
provided 80-90% post shipment finance against each
invoice after getting acceptance from the buyer.
Whereas, the remaining balance is paid to them upon
collection of invoice from buyer. Our credit shield partner,
Euler Hermes is the worlds largest credit insurance
company so acquiring the better limits for our customers
becomes easy for us.
The large network of DS-Concept generates a huge
amount of revenue for the company. Therefore, providing
post shipment finance against bigger limits is also not a
On the evening of 27 September 2014, Mr Anees ur Rehman, German Honorary Consul in Lahore, was awarded the
Federal Cross of Merit on ribbon by Ambassador Dr Cyrill Nunn. The award was presented at a dinner held at the
residence of the Ambassador of the Federal Republic of Germany Background Information
in Islamabad. During the ceremony, Mr Anees ur Rehman was The Order of Merit was instituted by the German
acknowledged with great applause for the many years of perfor- government in 1951 and is the only honour awarded
mance as German Honorary Consul and his singular efforts to in all fields of endeavour and the highest tribute the
Federal Republic of Germany can pay to individuals for
foster German-Pakistani relations.
services to the nation.
48
Special Feature
Technical Vocational Education
Two-Year Review of GPATI
at German Consulate in Karachi
51
Special Feature
Technical Vocational Education
52
Professional
(I
learned
professional etiquettes from Attire
to communications)
Special Feature
Technical Vocational Education
1st Outdoor Group Visit (along with all GPATI Students & iACT Team):
Facility BOML CFS (To Review Sea Freight Import
De-consolidation Process near Karachi Port)
55
Special Feature
Technical Vocational Education
Qasim Freight Station Port Qasim
56
Special Feature
Technical Vocational Education
I am confident that
the future of my
professional career is
getting an experience
in vocational training
followed by on job
training in different
departments of
logistics and supply
chain management
organized in such an
efficient way,
57
Special Feature
Technical Vocational Education
education. The educational system has brain-washed students, parents and scholars alike to think that white
collar jobs are what define an individual to be a person of substance. It is vocational courses that impart skills
needed in the job market, or empowers one to become self-reliant.
There is a high demand for technical people in the automobile industry, electronics, mechanics, chemical or
process control, welding, fabrication and pipework. Other training courses include customer services, sales,
supply chain management, logistics, and operations. These are hands on skills that the economy of any nation
needs to grow from one level to another.
With the support of German Ministry of Economic Development and Cooperation (BMZ) through Deutsche
Gesellschaft fuer Internationale Zusammenarbeit (GIZ), the German Consulate in Karachi together with eight
German companies and two vocational training institutes AMANtech and IACT, launched the German Pakistan
Training Initiative (GPATI) in 2012.
GPATI based on the famous concept of Dual Training System which is widely used in Germany and is internationally successful. This training scheme is demand driven system, not supply driven, and focusses on development
of a highly skilled workforce. The objective of this unique training initiative is to produce workforce which is
immediately productive and ready to take on the challenges of the industry. The participants of this program
will have a good balance of knowledge, skills and positive attitude. On the Job training is an essential element
of this concept.
In the world of today, availability of skilled manpower is a challenge. Well-trained human resource tailored for
particular skills and competencies is extremely difficult to recruit. To address the challenge of generating a regular stream of dedicated manpower, German multinationals like CEI SC/ DB Schenker (Partner of the DB Schenker
network), Lufthansa Cargo, Siemens, BASF, Linde, Mercedes-Benz, Merck, DHL and Metro Pakistan have
partnered in GPATI.
Recently the first batch of trainees of the GPATI successfully completed their training program. Young trainees
were selected for the classroom training at IACT, On Job Training at DB Schenker and have taken final examination under the supervision of GIZ, have not only completed their training program but they will be employed by
CEI-DB Schenker-WWG, which illustrates a win-win-partnership provided by GPATI.
A formal ceremony to celebrate wonderful and successful initiative of German Government was held at World
58
Special Feature
Technical Vocational Education
Wide Group (WWG) Head Office. Dr. Tilo Klinner was the guest of honor along with Mr. Sohail Yasin Suleman,
Group CEO, WWG and Honorary Consul of Mauritius, Mr. Qazi Sajid Ali, Chairman, GPTI and Mr. Reinhard Muller,
CVE. Heads of DB Schenker in Pakistan and Lufthansa Cargo were also attended the event.
Dr. Tilo Klinner was really delighted by the success of GPATI and said:
GPATI is a potential game changer. It could help the young people of Pakistan to enter in the job
market. The program is stand out due to its intensive involvement of the participating Pakistani and
multinational companies. We are very confident that because of the quality management, trainees can
be employed in any company of Pakistan as well as abroad. Our consulate is really proud to have association with the companies in Pakistan and we hope to work with them in future.
The administrators of GPATI are looking forward to upscale the project on national level in a way that ensures
quality. The impact of vocational training on labour market outcomes often reflects direct or indirect aggregate
individual productivity effects. The main outcomes stressed are higher participation on the labour market, lower
unemployment, the opportunity to acquire a qualification for all categories which did not previously have one,
and the chance to advance in a professional hierarchy. Through lifelong learning, individuals can improve their
work opportunities and qualification levels. Higher remuneration offers new opportunities which lead to
further economic and social outputs, such as economic autonomy, and can also enhance psychological wellbeing. All these factors ultimately impact individual productivity and finally enhance national productivity.
59
Special Feature
Technical Vocational Education
Glimpses from Past
60
Special Feature
Technical Vocational Education
61
Aman Ul Haque
Manager CSR & Media
Engro Foundation
Special Feature
Technical Vocational Education
In Pakistan, there is an ever increasing number of unemployed youth, while many public and private sectors are
looking for suitably trained persons. The country is
suffering from shortage of skilled manpower, due to the
mismatch between education and job market oriented
training thus accentuating unemployment. Around the
globe the above problems of changing nature of work
and skill gaps are tackled by promoting Technical
Education and Vocational Training (TEVT), introducing
job market oriented courses, making education and
training flexible, and developing industry institute
linkages. In developed countries TEVT is used as an
effective tool to control Unemployment and Poverty,
especially in countries where TEVT is made an integral
part of their general education the TEVT has played
pivotal role in their economic growth. Thus for increasing employability of youth, there is a need of the hour
It has been observed that youth joining general educa- that vocational training will be made integral part of
tion majority of them left school without completing general education as:
secondary level education and adds to unemployed
youths on streets. Typical trend of enrollment in educa- 1) There is high unemployment rate in youth.
tion shows that about 25 percent of children are not 2) Majority of young people give preference to
enrolled in primary schools and 50 percent of those
General education over TEVT.
enrolled, drop-out before completing primary school. 3) Unemployment in youth decreasing with
62
Special Feature
Technical Vocational Education
increasing age, education and skill.
4) There is a high drop-out rate at middle and
secondary school level.
5) School leavers required proper skill training for
employment.
6) There are more employment opportunities for
properly trained skilled worker.
7) There is limited intake capacity in TEVT institutes.
8) Jobs are becoming more sophisticated and
required specialized skill.
63
Special Feature
Technical Vocational Education
tion in the provision of job opportunities and sectored (61%) and (59%) respectively with lower unemployment rate (14%), (28%) and (32%), whereas in Baloimbalance.
chistan there is low literacy rate at 48% with higher rate
of unemployment at 76% (Fig-2).
Figure-2 Youth (15-24): Province-wise Youth Literacy rate in Fy 200506 (GOP-2008) and Youth unemployment rate in Fy 2005-2006
(Ahmad & Azim, 2010).
In developed countries similar above effect of education on youths unemployment is reported by ILO
(Fig-3). In 21 countries out of 27, unemployment rate is
high between persons with primary education. It is also
observed, that people with skill and more education
have more opportunities of employment as compared
to the people with no skill & less education (ILO, 2012).
64
Special Feature
Technical Vocational Education
Dropouts Rate at School level
The school enrollment data obtained from Pakistan
Education Statistics (2007-08) shows that enrollment in
Primary level (17.288 million) is much higher as compared to the enrollment in Middle level (5.362 million).
There is student dropout of 69% (Fig-4) between
primary and middle level. Further almost 86% of
student those enrolled in Primary left the school education at Secondary level. The data show very low enrollment (0.255) in technical education as compared to
general education.
65
Special Feature
Technical Vocational Education
scheme were lack of interest, commitment, shortage of
money, shortage of technical staff and lack of expertise
in examination board to handle the assessment of technical trades. The scheme for MTS was later on taken up
by comprehensive schools.
system. In Pakistan and Malaysia (Fig-6) separateparallel system for vocationalization exists, however the
success of Malaysian model lie on its pathway and
mobility of students in one stream of education to the
other stream of education.
Vocationalization for general education models generally based on the three modes for TEVT delivery (a)
School-Based, (b) Centre-Based and (c) WorkplaceBased. For vocationalization each mode has its advantages and disadvantages. Generally, vocationalization
models are based on single mode of delivery with
developed NQF for determination / recognition of
qualification across general education and TEVT.
c) Apprenticeship
In apprenticeship model, vocational training is delivered at workplace. It is similar to the informal training,
where a young person works with an employer to learn
a craft for exchange of food in person agreement with
66
Special Feature
Technical Vocational Education
the employer. In Pakistan, the training is regulated
through Apprenticeship Act-1962, where each industrial unit is bound to provide apprenticeship trainee in
their premises and apprentice is paid by the industry.
However in developed world where apprenticeship
training is a very effective system to train unemployed
youth, the idea of working for food is reversed and for
apprenticeship training either government, financier or
trade association have to pay the fees of apprentice to
the employer for learning a set of skill at a workplace.
For effectiveness, the training is supervised and certified by training donor agency. In developed countries,
such as USA and UK under apprenticeship program the
vocational training is left to the initiatives of the
individuals, companies, local authorities etc. Companies, especially the big ones, play a dominating role
within the vocational training.
Around the globe experts are in favour of SeparateParallel system (Fig.9) as the other models required
strong industry-institute linkages, which is very difficult
to developed even if industry is available within the
vicinity of school/institute. Furthermore, the experts in
general would like to keep curriculum for vocationalization of school overwhelmingly academic containing
minor portion of practical skill (Louglo, 2005). The
Separate-Parallel system required more financial
resources, equipment, trained technical teachers and
recurring operational cost at school.
Source:UNESCO
67
Special Feature
Technical Vocational Education
enrolment in secondary education. Therefore, to
prepare large number youth and school leavers for
world of work and gainful employment in the country,
there is need that we plan for next decade that enrolment in vocational training at school will be raise upto
10% of the enrolment in secondary education. It is
recommended that:
Advantages
dedicated heads.
School/Institute will be required dual affiliation.
c) In regions where vocational training institute is not Increased cost on students due to double registration
available in the vicinity of a high school or where school
and examination fee.
of general education is not available within the close Students will have to attend two institutions; institute for
trade course and school for courses in general education.
vicinity of a vocational institute the schools and voca
School and Institute hours might be increased.
tional training institute may run as a parallel vocational
68
Diplomatic Corner
Pakistan - Belgium Business Forum hosted a Truly
Belgian Dinner at Karachi Marriott Hotel
70
Diplomatic Corner
71
Diplomatic Corner
Pakistan - Belgium Business Forum (PBBF)
Pakistan - Belgium Business Forum (PBBF) was formed in April, 1997 with 14 founder members under the patronage of Royal Belgian Embassy. His Excellency Mr. Wilfred Geens was the Ambassador of Belgium in Pakistan and
Mr. A. H. A Ahmed was the first President of PBBF at that time. Mr. Abid Husain was the Trade Commissioner and
fully supported the initiative. Thus, the credit for forming PBBF goes to these three "founding fathers". The
Ambassador of Belgium is the Patron in Chief of this Forum.
PBBF is accredited by Federation of Chambers of Commerce and Industry of Belgium and Luxembourg and has a
MOU with Brussels Enterprises Commerce and Industry to encourage bilateral trade and business activities
between the two countries. Our objectives are to encourage and promote business ties, mutual understanding
and friendly relations between the business communities of the two countries whilst our membership of 63 companies encompasses a diverse range of business activities such as Shipping and Freight Forwarding, Textiles, Oil
and Gas, Manufacturing of Building Materials, Cement, Glass, etc. with varying degrees of collaboration with
Belgium. PBBF enjoys a tremendous reputation amongst other Fora as well as business and official circles.
72
Diplomatic Corner
Belgian Food Festival 2014
73
Diplomatic Corner
Welcome Dinner for Indonesian Naval Ship KRI Frans Kaisiepo-368
Hosted by Mr Hadi Santoso, Indonesian Consul General in Karachi
74
Diplomatic Corner
Germany and UNDP Partner to Support
Displaced Persons with 1 Million Euros
Marc-Andre Franche
Country Director
of UNDP Pakistan
According to the FATA Disaster Management Authority (FDMA), the official number of registered Internally Displaced People (IDPs)
as of 27 August 2014 stands at 96.555 families. Most of the displaced people have taken refuge in host communities in the bordering
Districts of KP (including Bannu, Lakki Marwat, Dera Ismail Khan, Hangu and Karak). Under these circumstances, the TDPs continue
to face immense difficulties with limited or no access to basic amenities while being exposed to extreme weather conditions. The
worst affected and most vulnerable groups are the women and children who represent more than 70 percent of IDPs.
75
Diplomatic Corner
German Ambassador Meets Speaker and German
Friendship Group of the National Assembly
German Ambassador Dr Cyrill Nunn hosted a dinner for the Speaker of the
National Assembly Sardar Ayaz Sadiq and the Members of the National Assembly's Germany-Pakistan Friendship Group on 28 October 2014 at the German
residence in Islamabad.
Among the high-ranking guests of the event were Mr Muhammad Baligh Ur
Rehman, State Minister for Education and Training, Mr Stefano Gatto, Deputy
Head of the EU Delegation to Pakistan, and the heads of the five German political foundations represented in Pakistan.
The Pakistan-Germany Parliamentary Friendship Group had been the first bilateral friendship group that was established in the Parliament of Pakistan upon
the initiative of the now Speaker of the National Assembly during the past legislative period.
During his visit to Pakistan in April this year the President of the German Parliament (Bundestag), Professor Dr. Norbert Lammert, and Sardar Ayaz Sadiq
agreed to further strengthen the ties between the Parliaments of both countries. The German political foundations play an important role in facilitating
bilateral exchange and providing platforms for substantive discussions on many
key political issues, like electoral reform, federalism and participation of women.
The dinner provided an opportunity to further elaborate on concrete steps in
this regard.
76
Diplomatic Corner
87th Birthday Anniversary of His Majesty King Bhumibol Adulyadej
Hosted by Mr. Pisoot Suwanrasami, Acting Consul General of Thailand
Events
Merck Calendar 2015
Merck has Selected the Work of Imran Qureshi for its Calendar
Launch Celebration, PC Hotel Karachi, November 29, 2014
Events
Seminar on the Cultural Heritage of Sindh
A seminar on the cultural heritage of Sindh, was organized by the Sindh Ministry of Culture, the ConsulateGeneral of Germany, the Goethe-Institute and Heritage Foundation, Karachi, at the National Museum auditorium
in October, 20143 to mark the cultural heritage day. Mr. Nisar Khuro, Chief Minister of Sindh was welcomed to the
spectacular event by Consul General of Germany, Dr. Tilo Klinner. The Chief Minister said: Language, poetry, our
collective feelings, and collective psyche are so vividly reflected in our folklore which shows that we have a lot to
cherish. Only sincere and unhindered efforts towards that goal are called for. Dr Tilo Klinner, Consul General of
Germany thanked the Chief Minister for this participation and said, In order to understand ourselves, we have
to understand our history for which we have to look not just to our future but to our past as well. He said that
1,000 heritage sites had been earmarked in Sindh and a conservation inventory project was being undertaken.
He said that the endeavour was to preserve both the tangible and intangible heritage, the former meaning
monuments and other landmarks, and the latter meaning language, way of life.
Dr Michael Jansen, a German archeological expert associated with Mohenjodaro, stressing the vital necessity of
heritage preservation, also talked of both tangible and intangible heritage. In this context, he quoted the example of Europe where, he said, countries began to assert their cultural and national identity and for that they
insisted on preserving their cultural and national heritage. He said that their team had identified 700 historical
sites in Oman. Seven-thousand pictures, he said, had been preserved in their data bank. Yasmin Lari, chairperson
of the National Heritage Foundation, said: We have a really profuse heritage but unfortunately no efforts have
been made to preserve it. She narrated how old maps dating back to 1874 and sketches of the famous historical
landmarks of Sindh, in an extremely dilapidated state, had been salvaged from the Karachi Municipal Records
(KMR) and the Karachi e-library.
79
80
Company News
Bank Alfalah Wins Award by Global Islamic Finance Award
Bank Alfalahs Islamic Banking Group has been awarded the Best Islamic Banking
Window of a Commercial Bank in Pakistan by Global Islamic Finance Award
(GIFA).
The award is considered one of the most prestigious in the world of Islamic banking
and nance, developed by Edbiz Consulting, an Islamic nance consultancy division of the London based Edbiz Corporation UK. Speaking at the award ceremony,
Rizwan Ata, Head of Bank Alfalahs Islamic Banking Group said, By focusing on
evolving Islamic nancial solutions, we continuously strive to full our commitment to our customers using the trust we have gained over the years and this has
been pivotal to our success.
Bank Alfalah Islamic Banking began in 2003 with ve branches in four cities and
became protable within three years of commencing operations. It is now the
second largest Islamic banking operation in the country with 147 dedicated Islamic
branches oering a complete range of Shariah Compliant Islamic banking solutions
for corporate SME/commercial and consumer banking customers.
Aly Mustansir,
CMO, Bank Alfalah Ltd.
Rizwan Ata
81
Company News
nies on the Stock Exchanges of Pakistan. The company also outshined its performance globally by entering in the
prestigious club of worlds biggest publicly-traded companies on the Forbes 2000 list.
The Company has plans for further expansion in Pakistan and has increased its shareholding in Pakistan Renery
Limited from 18% by exercising its right to purchase additional holding in PRL. PSO also successfully undertook
the LNG import project assigned by the Government and successfully completed the ground work for the project.
Furthermore, the Company made all time high contribution towards CSR, and contributed Rs 40 million to the
Prime Ministers Relief Fund for the Internally Displaced Persons from North Waziristan in addition to donating a
portion of its employees salaries for this noble cause.
As a responsible corporate citizen, PSO is playing its due role in maintaing the energy lifeline of Pakistan, particularly by meeting power sector fuel supply challenges.
82
Company News
Getz Pharma Announces Future Investment Plan
Speaking at a function organised to celebrate the WTO certication to
the companys laboratory, Mr Khalid Mahmood, Managing Director
and CEO of Getz Pharma said that we are only company in Pakistan to
win the trust of international organisation, which has certied only 33
labs globally in the last 10 years. The function was attended by over 150
leading physicians and professors from all over the city.
The chief of the fastest growing company among 600 pharmaceuticals in
Pakistan said that some multinationals have left country while his company has invested over Rs 6 billion in last four years on up gradation of
machinery and capacity building of the sta, which has paid dividends.
We will establish a state-of-the-art manufacturing facility in Karachi which will have a positive impact on
this sector, overall economy and job market, Khalid Mahmood who started the business with few
employees to become third biggest company having 42 per cent share in countrys total pharmacy
exports within 19 years said that we are exporting to 22 countries and will be adding few more countries
soon while focusing on the US and EU markets.
The WHO pre-qualication is an honour for Pakistan and our 5500 employees including 119 scientists
and experts serving with dedication, Good Manufacturing Practices and strict compliance standards, he
said. Some leading local companies are slowly building base in the local market, which was once dominated by multinationals, which is very encouraging, he informed. Khalid Mahmood said that Pakistan
had nine multinationals in 1954 while Jordan had none, but now it has exporting medicine worth one
billion dollars while Pakistans exports stands at 130 million dollars which calls for a policy review.
Companies should hire the best talent; continue to investment in human resource development, technology and brand building to become successful in a short span, the brain behind Getzs phenomenal
growth said. He said that we have planned massive expansion as Pakistan is one of the best countries for
investment and Pakistanis are matchless performers if managed properly. Speaking at the occasion Mr
Syed Sultan Ghani the man behind this success said that this is a matter of great national pride as Getz
Pharmas Laboratory has literally put the country on the map of the world, which is going to serve the
people of Pakistan a lot. This medal came in the wake of many other accolades received by Getz Pharma.
The organization has received the Export Award for eighth consecutive years.
83
Polman
Company News
HBL, Emirates Enter into an Exclusive Alliance
HBL has entered into an exclusive alliance with Emirates airline to oer HBL CreditCard customers
discount oerings on online ticket purchases. This
makes HBL the only bank this year to partner with
Emirates airline. The agreement was signed by
Nauman K. Dar - President and CEO, HBL and Khalid
Bardan - Emirates Vice President -Pakistan.
Speaking at the occasion, Nauman K. Dar said, We are
delighted to collaborate with Emirates airline. This
complements the market standing of both organizations. With this endeavor, we foresee a long term strategic relationship with Emirates airline to fulll a
shared ambition of providing customers with a premium range of products and services.
Emirates is proud to partner with HBL to provide online benets for our valued customers in Pakistan.
This partnership represents the quality of service we provide our passengers and our long-standing commitment to this market, said Mr. Khalid Bardan, Emirates Vice President -Pakistan. Booking online is
a fast and convenient method for arranging travel. This partnership will enable our customers to enjoy
even more convenient access to our 67 weekly ights from Pakistan to Dubai and our global network
beyond.
84