B ABDUL AZEEM

7/22-B, Gangireddy Palem,

Balijapalli Road,
R.S. Rajampet 516115
Kadapa Dt., A.P., India
Phone: +91 9704898978
babdul.azeem@gmail.com; abdul_azeem@ovi.com

EDUCATION
O Ph.D. in Management from Jawaharlal Nehru Technological University Anantapur,
Anantapuramu, Andhra Pradesh.
(2012)
O Master of Business Administration in Marketing from Gulbarga University, Karnataka.
(1999)
O Bachelor of Science from Gulbarga University, Karnataka.
(1996)
Doctoral Thesis:
TITLE : Customer Shopping Behaviour in Organised Retailing Scenario
Summary:
The purpose of current research was to gain an insight into the formation of store
satisfaction and loyalty. This research proposes to test theoretical loyalty framework by
employing the Stimulus-Organism-Response (SOR) model to explore store elements ability
to affect consumers emotions, attitudes and behavioural intentions. Data were analysed
using structural equation modeling approach for testing the study model. The acceptable
model fit of the proposed research model and the variances explained by exogenous variables
in endogenous variables suggested that the model could be effective to depict consumer
perceptions toward store atmospheric stimuli and behaviour towards a retailer. The research
model conformed to the traditional SOR paradigm.
ACADEMIC BACKGROUND (10.5 years)
Working as Associate Professor in the Department of Business Administration,
Annamacharya PG College of Management Studies, Rajampet, Kadapa (Dt), A.P., India.
(May, 2014 Till date)
Worked as Associate Professor in the Department of Business Administration,
Annamacharya PG College of Computer Studies, Rajampet, Kadapa (Dt), A.P., India.
(Aug, 2012 April, 2014)
Worked as Assistant Professor in the Department of Business Administration,
Annamacharya PG College of Management Studies, Rajampet, Kadapa (Dt), A.P., India.
(Oct, 2008 July, 2012)
Worked as Assistant Professor in the Department of Business Administration,
Annamacharya Institute of Technology and Sciences, Rajampet, Kadapa (Dt), A.P., India.
(Feb, 2005 Oct, 2008)
Worked as Assistant Professor at Allagadda Institute of Management Studies, Allagadda,
Kurnool (Dt), A. P., India.
(Sept, 2003 Feb, 2005)

INDUSTRY EXPERIENCE (3.5 Years)

1. Worked as an Assistant Manager Development for Karnataka State Division in Ennoble
India Chits Ltd.
(Feb, 2001 Feb, 2003)
Team management of 8 branch managers viz., motivation, target setting, devising and
implementing marketing activities, market analysis, business development and revenue
generation through appointing development assistants and agents.
2. Worked as a Marketing Executive for Hubli Territory (Karnataka State) in V-Guard
Industries Ltd.
(June, 2000 Jan, 2001)
Manage the dealer network of the assigned distributor in the Hubli territory. Apart from
sales, handling of various marketing activities, after-sales-service, recovery and check on
competitors activities were the main aspects of the job.
3. Worked as a Sales Executive for Bangalore and Mysore Branches in Delta Innovative
Enterprises Ltd.
(Sept, 1999 May, 2000)
Personal selling through making sales calls and appointing collection centers is the main
objective of the job.
ACADEMIC ACTIVITIES

Publications: Total = 08
Book
1. B. Abdul Azeem, N.R.V. Ramana Reddy and T. Narayana Reddy, Customer Shopping

Behaviour in Indian Organised Retail Scenario, ISBN 978-3-659-32963-0, Saarbrcken,

Germany, 2013.

International Journals
1. B. Abdul Azeem, Neeli Prameela, K.V. Geetha Devi, E-Banking Loyalty: A Review of

Literature, International Journal of Trends in Economics, Management and Technology

(ISSN 2012-022X) Vol. 1, No. 6, Dec. 2012; pp 70-74.
2. B. Abdul Azeem, Dr. N.R.V. Ramana Reddy, Dr. T. Narayana Reddy, Role of In-store
Lighting in Store Satisfaction, International Journal of Business and Management
Tomorrow (ISSN 2249-9962) Vol.1, No. 3, Dec. 2011; pp 115-122.
3. B. Abdul Azeem, Dr. N.R.V. Ramana Reddy, Dr. T. Narayana Reddy, Influence of Store
Satisfaction, Merchandise Quality and Service Quality on Store Loyalty, International
Journal of Trade, Economics and Finance (ISSN 2010-023X) Vol. 2, No. 5, Oct. 2011.
Pp 351-355.
National Journals
1. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, SERVQUAL; an Assessment of Service
Quality in Car Service Centers, Journal of Banking, Information Technology and
Management (ISSN 0972-902X) Vol. 7, No. 2, Dec. 2010; pp 47-60.
2. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, Impact of Background Music and
Ambient Scent on Customers Shopping Time (A Case Study of Shoppers Stop,
Hyderabad), BVIMR Management Edge, Vol. 2, No.1, 2008, PP 8-15.
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Other Publications
1. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, Importance of Service Quality in

Retailing, in Nurturing Service Industry for Economic Development by Dr. Seema Joshi,
Dr. Anil P. Dongre, R.R. Chavan (editors), Himalaya Publishing House (ISBN 978-935024-768-6), Pune, 2011.
2. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, Indian Retail Industry: Trends, Driving
Forces and Challenges A Five Force Model in Asia Pacific Marketing and Management
Conference (ISBN; 978-967-5527-25-8), November 9-11, 2011, organized by Universiti
Malaysia, Sarawak at Kuching, Sarawak, Malaysia.
3. B. Abdul Azeem, Dr. T. Narayana Reddy and S.Md. Azash, Perception of Job Dimensions
in Select IT Companies in India: Application of Hackman and Oldhams Job
Characteristics Model in Asia Pacific Marketing and Management Conference (ISBN:
978-967-5527-25-8), November 9-11, 2011, organized by Universiti Malaysia, Sarawak at
Kuching, Sarawak, Malaysia.

Conferences: Total = 12
International Conferences = 7
1. B. Abdul Azeem, Dr. S.Md. Ghouse and B. Raghavendra Prasad, An Overview of Central

Public Sector Enterprises in India, in XIV Annual International Seminar on Economics,

Politics and Civil Society, January 2-3, 2013, organized by Delhi School of Professional
Studies and Research at New Delhi.
2. B. Abdul Azeem and Dr. N.R.V. Ramana Reddy, Indian Retail Industry: Trends, Driving
Forces and Challenges A Five Force Model in Asia Pacific Marketing and Management
Conference, November 9-11, 2011, organized by Universiti Malaysia, Sarawak at Kuching,
Sarawak, Malaysia.
3. B. Abdul Azeem, Dr. T. Narayana Reddy and S.Md. Azash, Perception of Job Dimensions
in Select IT Companies in India: Application of Hackman and Oldhams Job

Characteristics Model in Asia Pacific Marketing and Management Conference,

November 9-11, 2011, organized by Universiti Malaysia, Sarawak at Kuching, Sarawak,
Malaysia.
4. B. Abdul Azeem, Dr. T. Narayana Reddy and Ms. Nidhi Gupta, Association of Store Loyalty
with Customer Satisfaction, Merchandise Quality, and Service Quality in International
Conference & Colloquium on Excellence in Research and Education, September 25-28,
2010, jointly organized by IIM Indore and Univeristi Tun Abdul Razak at IIM Indore.
5. B. Abdul Azeem and Dr. N.R.V. Ramana Reddy, Measuring Service Quality: An Empirical
Assessment of SERVQUAL for Indian Car Service Centers in International Conference on
Technology and Business Management, March 16-18, 2010, jointly organized by IMT
Dubai and International Forum of Management Scholars at Dubai.
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6. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, Impact of Ambient Scent and Background
Music on Customers Shopping Time (A Case Study of Shoppers Stop) in 8th International
Conference on Emerging Issues in Accounting, Information Technology, Business and
Management, Jan. 5-6, 2008, organized by Research Development Association at Jaipur.
7. B. Abdul Azeem, and Dr. N.R.V. Ramana Reddy, Branding the Food Approaches for Food
Tourism in the 1st International Conference on Management, Jan. 5-7, 2007, organized
by ICFAI Business School at Ahmadabad.
National Conferences = 5
1. B. Abdul Azeem and Dr. N.R.V. Ramana Reddy, E-Banking Loyalty: A Review of Literature
in National Seminar on Emerging Challenges in Electronic Banking, February 25-26, 2012,
Organized by Department of Commerce, Sri Venkateswara University at Tirupati.
2. B. Abdul Azeem and Dr. N.R.V. Ramana Reddy, Importance of Service Quality in
Retailing in National Conference on Nurturing Service Industry for Economic
Development, February 10-11, 2011, organized by Department of Management Studies,
North Maharashtra University at Jalgao.
3. B. Abdul Azeem, Servicing Bank Customers in National Seminar on Post Nationalization
Trends in Banking, Aug. 16-17, 2005, organized by The Department of Commerce, Govt.
Degree College for Women at Khammam.
4. B. Abdul Azeem and K. Praveen Kumar, Empowering the Services in National Seminar
on Services Marketing (People, Technology and Strategies in the Global Business
Environment), Apr. 22-23, 2005, organized by Ambedkar Institute of Management Studies
at Visakhapatnam.
5. B. Abdul Azeem and K. Praveen Kumar, Creating Word-of-Mouth Experiences in
Hospital Services in National Seminar on Services Marketing (People, Technology and
Strategies in the Global Business Environment), Apr. 22-23, 2005, organized by
Ambedkar Institute of Management Studies at Visakhapatnam.

Workshops:
1. Participated in The Refresher Course in Research Methodology organized by Hyderabad
Central University, Hyderabad May 28 to June 17, 2010.
2. Participated in Soft Skills Workshop conducted by Infosys Technologies Ltd., for Institute
for Electronic Governance Jawahar Knowledge Centre held at Infosys, Hyderabad
November 5-10, 2006.
3. Participated in Three Day Workshop on Interactive Learning Methodologies for
Management Faculty organized by School of Management Studies, JNTU, Hyderabad
December 19-21, 2005.
4. Participated in Faculty Development Programme on Pedagogy in Management organized
by Indian Institute of Management Kozhikode August 22-27, 2005.

Invited Lectures:
Recent Trends and Approaches in Research Methods in Marketing at Vignanasudha
Institute of Management and Technology, Chittoor on 25th June, 2013.

Introduction Session on Personality Basics for 1st year Pharmacy Students of

Annamacharya College of Pharmacy, Rajampet, on 22nd September, 2011.

Orientation Lecture for 1st Semester MBA students of BIT Institute of Technology,
Hindupur on 9th August, 2011.

Knowledge, Skills and Attitude in Management Education at Vasavi Institute of

Management and Computer Science, Bhakarapet, Kadapa on 21st October, 2010.

Global Culture Adoptability Dress Code Grooming in One Day Workshop on
Communication Skills with Special Thrust on Soft Skills and Interview Skills at
Annamacharya Institute of Technology and Sciences, Rajampet on 29 th August, 2010.

INDUSTRY ACHIEVEMENTS
Declared as the top performer for Karnataka division in Ennoble India Chits Ltd.
Successfully conducted road shows of Aquatron-Water Level Controller in V-Guard
Industries Ltd.
Successfully conducted Free Service Camps in the assigned territory of V-Guard Industries
Ltd.
PROFESSIONAL MEMBERSHIPS
International Association of Computer Science and Information Technology; Senior
Membership No.-80347299
International Economics Development and Research Center; Senior Membership No.30080148
International Association of Engineers; Membership No.-109859
Member, Advisory Board, of International Journal of Trends in Economics, Management
and Technology.
Member, Advisory Board, American Journal of Service Sciences and Management.
PERSONAL INFORMATION
Date of birth
:
May 04, 1976
Marital Status
:
Married
Languages Known
:
English, Hindi, Urdu, Telugu, and Kannada
Passport No.
:
K3164826
Nationality
:
Indian
REFERENCES
1. Dr. S. JAYANNA
Finance Officer,
Vijayanagara Sri Krishnadevaraya University,
Bellary, Karnataka, India
9449620930
prof_sjayanna@gmail.com
5

2. Dr. ANIL P DONGRE

Professor & Head,
Department of Management Studies,
North Maharashtra University,
Jalgaon 425001, MP, India
9890513314
ap_dongre@rediffmail.com
3. Dr. P. Madaar Vali
Professor & Head,
Research and Development Cell,
Annamacharya Institute of Technology and Sciences,
New Boyanapalli,
Rajampet 516126
Kadapa Dt., AP, India
9177754884
dr.pmvalli@gmail.com