Beruflich Dokumente
Kultur Dokumente
Keywords
Virtual banking, Consumer behaviour, User studies
Abstract
Advances in electronic banking technology have created novel ways of handling
daily banking affairs, especially via the online banking channel. The acceptance of
online banking services has been rapid in many parts of the world, and in the
leading e- banking countries the number of e-banking contracts has exceeded 50
percent. Investigates online banking acceptance in the light of the traditional
technology acceptance model (TAM), which is leveraged into the online
environment. On the basis of a focus group interview with banking professionals, TAM
literature and e-banking studies, we develop a model indicating online- banking
acceptance among private banking customers in Finland. The model was tested
with a survey sample (n 268). The findings of the study indicate that perceived
usefulness and information on online banking on the Web site were the main
factors influencing online-banking acceptance.
Electronic access
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Internet Research
Volume 14 Number 3 2004 pp. 224235
q Emerald Group Publishing Limited ISSN 1066-2243
DOI 10.1108/10662240410542652