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BUSINESS MANAGEMENT
Learning Style Inventory
Example - how to rank the sentence endings below, from 4, 3, 2 to 1:
When I learn:
I prefer to deal
with my feelings
I prefer to watch
and listen
I prefer to think
about ideas
I prefer to be
doing things
Read the instructions and see from the example how to rank the sentence endings
below, from 4, 3, 2, 1
3.! When I am
learning:
4.! I learn by:
I prefer to deal
I prefer to watch
I prefer to think
I prefer to be
with my feelings
and listen
about ideas
doing things
I trust my
hunches and
I rely on logical
I work hard to
carefully
thinking
I am quiet and
I tend to reason
reserved
things out
I am
responsible
Watching
Thinking
feelings
I have strong
feelings and
reactions
Feeling
about things
Doing
I prefer to analyse
5.! When I learn:
6.! When I am
learning:
7.! I learn best
from:
I am open to new
things, break
I prefer to try
experiences
of issues
things out
I am an intuitive
I am an observing
I am a logical
I am an active
person
person
person
person
Observation
Rational theories
I feel personally
I take my time
involved in things
before acting
theories
Personal
relationships
A chance to try
things out
I prefer to see
results from my
work
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9.! I learn best
I rely on my
I rely on my
feelings
observations
I am an accepting
I am a reserved
I am a rational
person
person
person
I get involved
I prefer to observe
I am receptive and
when:
10.!When I am
learning:
when:
open minded
I am careful
I rely on my ideas
I evaluate my
I prefer to be
feelings
active
I analyse ideas
I am practical
Adding up all the numbers which you allocated to feeling, and write the total score in
the block below
Do the same for thinking, watching and doing.
Total for
Figure
!
Feeling
Watching
!
Thinking
Doing
Your Total
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Figure
Your Total
Coding
Feeling
Watching
Thinking
Doing
Take your scores for the four learning modes, AC, CE, AE and RO, and subtract as follows to get to your
two combination scores:
AC
CE
AC - CE
AE
RO
AE - RO
A positive score on the AC CE scale indicates that your score is more abstract. A negative score on the
AC CE scale indicates that your score is more concrete. Likewise, a positive or negative score on the AE
RO scale indicates that your scores are either more active or more reflective.
By marking your two combination scores, AC CE and AE RO, on the two lines of the following grid
and plotting their point of interception, or data point, you can find which of the four learning styles you
will fall into. These four quadrants, labelled Activist, Reflector, Pragmatist and Theorist, represent the
four dominant learning styles.
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Percentiles 0
-27 -15 -
-10 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 -12
10
20
30
40
28 20 18 17 16 15 14 13 12 11 10
AE-RO
50
7 6
0 -1 -2
I I I
4 -
6
7
8
9
70
10
11
12
80
13
14
15
16
90
17
22
101000
101000
29
90
80
70
60
60
-3 -4
50
40
30
20
10
0
Percentiles
AC-CE
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0s
Percentile
-27 -15 -
-10 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 -12
10
Activist
20
30
40
28 20 18 17 16 15 14 13 12 11 10
AE-RO
50
7 6
0 -1 -2
I I I
4 -
5
6
60
7
8
9
70
Reflector
10
Pragmatist
11
12
80
13
14
15
16
90
17
22
-3 -4
I
Theorist
1010
1010
90
80
70
60
50
40
30
20
10
0
Percentiles
AC-CE
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BUSINESS MANAGEMENT
BACHELOR OF COMMERCE
BUSINESS MANAGEMENT
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