PROJECT

Submitted to Miss Javeria Tariq:

Submitted by: Aqsa Murtaza

Fatima Razzaq
Ifrah Laiq
Sameea Baseer
Somaya Sabir

Course: Priniciples of Marketing

Department: BBA-III (Regular)

Date: 1st February, 2013

FOOD-0-BASKET

[NEW PRODUCT DEVELOPMENT]

Product Lines and Width of UNILEVER

PRODUCT LINES

PRODUCT WIDTH

1. Food Brands

2. Personal
Care Brands

3. Home Care
Brands

4. Electroni
cs

The Marketing Mix

1. PRODUCT
Product: Food-o-Basket
Operated by
batteries at the back

A step towards healthy life

Design:

Calorie meter

Preserver button

Calorie meter button

Features:

A multi preserver and calorie meter basket, having sensors to detect food and with the lid
act as a preserver/ refrigerant which can keep the food fresh for atleast a day.
Operated by batteries (2 at the back).
Two buttons: one for switching on and off the preserver and one for the calorie counter.
Can preserve/ count fruits, vegetable (raw or cooked) even cooked curries can also be
detected by the sensors of the basket.
Can be used during long travels to keep food fresh.
Good for diet conscious people.

Brand:
Produced under the label of Unilever.

Packaging:

do Mass Promotion and will create awareness. That everyone from every edge can see unilever
product and desire to buy it.
For Mass promotion we are following promotional mix

Advertisement

Sales promotion

Personal Selling

Advertisement
Advertisement is the backbone of promotion mix. It was not possible for entrepreneur to imagine
a product without advertisement. Through an Ad we can easily communicate and create
awareness in our viewers. We are going to follow Moral appeal in unilever ad.
Unilever is going to use Print media and Electronic Tools of Advertisement:
1. Television Ad
2. Magazine and Newspaper Ad
3. Internet Marketing
4. Bill board
5. Mobile advertisement
6. Email marketing

1. Television:
We are creating Awareness for Food-o-Basket produced by Unilever through television Ad
Unilever TV ad contains all information that how we are using Calories in our life. Angelina
Jolie is also sharing her view about using fewer calories in our life.
This Ad will going to be on air on GEO TV, PTV, HUM TV, ARY digital. The timing and
frequency depends on importance of programs.

2. Newspaper and Magazine:

You can see our Ad in newspaper also that will not create for you but make a desire in you to go
and buy Food-o-Basket because its a Steps towards healthy life. unilever news paper Ad will
contain unilever contact numbers and web details.
We are going to choose those news paper and Magazine

That are viewed by large population

That shows authentic news and details.

For Print media

The News Pakistan

DAWN news Paper

Daily Jang

Magazine that are viewed by classes of Pakistan

The Economist

MAG

Akhabar-e-Jahan

The economist is viewed by upper class, MAG by middle class and Akhbar-e jahan by lower
class.
3. Bill board:
On Bill board Tag line and web site of our product ill be displayed. Bill board can be seen at
those places where food-o-basket will be available. We are placing our Bill boards in Main Hubs
of Pakistan include
Islamabad,
Rawalpindi,
Lahore,
Karachi and
Peshawar.
4. Internet Marketing:
Unilever have its Web site. A web page related to Food-o-basket is available which contain
through information about Product, Price, Placement and promotion. www.food-o-basket
.com.pk That is related with www.Homeshoping.pk for placing orders