Smart&Phone&Smart&Health&

Speaker|&Date&

2012 AliveCor. Content is proprietary and confidential.

ECGs:&Save&Lives&Every&Day&
Measures&hearts&
electrical&system&
System&is&conductor&in&
responding&to&bodys&
need&for&oxygen&
ECGs&detect&
arrhythmias,&heart&
disease&and&CHF&

2&

2012 AliveCor. Content is proprietary and confidential.

Heart&Health:&&Huge&Cost&to&Society&

4.3

die&every&year&in&the&EU&
m% from&coronary&heart&
people%
disease&
%
Over&

192

&

in&indirect&and&direct&costs&
m% related&to&cardiovascular&
condiJons&

And&even&higher&cost&in&the&US&

3&

2012 AliveCor. Content is proprietary and confidential.

$280m%

Yet&Arrhythmias&remain&Undiagnosed&

27

m%

People&with&
diagnosed heart
conditions&&

Est&

135m%

People&with&&
known heart
conditions&&

4&

2012 AliveCor. Content is proprietary and confidential.

Only&

m%

People&get&&
ECGS&&
annually&

12
to

In&US&

Undiagnosed
for every known
condition&

Est&

700m*%
People&&
undiagnosed&
Est&

Globally&

Current&Devices&on&the&Market&
12%Lead%Machines%

Costly&
Accessible&only&in&
the&hospital&or&post&
an&event&
Dicult&to&use&

5&

2012 AliveCor. Content is proprietary and confidential.

Monitoring%Devices%

Introducing&

A&RevoluJonary&Cardiac&Monitor&

6&

2012 AliveCor. Content is proprietary and confidential.

How&it&Works&
Anywhere'
'in'the'world'

Take&ECG&

ECGs&Stored&Securely&
In&the&Cloud&

ECGs&Accessed&Via&
Secure&Login&

ECGs&Stored&Locally&

Stored'ECGs'Read'Directly'

7&

2012 AliveCor. Content is proprietary and confidential.

Our&Goal:&

ECG%screening%%
as%%
accessible%as%%
taking%your%%
blood%pressure%

8&

No%%
undiagnosed%
arrhythmias%

2012 AliveCor. Content is proprietary and confidential.

Early%
intervenDon%

Early%%
educaDon%%

Key&Product&Features&
Providing)Mul-ple)Poten-al)Revenue)Streams)

Hardware%
Sales%
Apps%
Services%/%
SubscripDons%
9&

2012 AliveCor. Content is proprietary and confidential.

Key&Product&Features&
Compa-ble)with)Various)Smartphone)Form)Factors)and)Pla=orms)

All&smartphone&&&
tablet&form&factors&

Android&and&iOS&
mobile&Pla^orms&

10&

2012 AliveCor. Content is proprietary and confidential.

Cu_ng`Edge&Technology&
Unique)Wireless)Transmission)Technology)&)Low)Cost)Design))

Ultra%low%
power%
11&

2012 AliveCor. Content is proprietary and confidential.

&

Easy%to%use%
%

Easy%to%
transmit%

Low&Cost&=&InnovaJve&Form&Factors&
Illustra-ve)

Smartphone&Case&&

Key&Chain&

Silicon rubber case

Flexible ECG
module

ECG module

Metal electrode
with nonreplaceable
battery inside

12&

2012 AliveCor. Content is proprietary and confidential.

Metal Electrodes
with nonreplaceable
battery inside

Metal
electrode

Pen&

Future:&Leverage&Strategic&CapabiliJes&

13&

Mobile ECG&

Wireless Technology&

Data Analytics&

2012 AliveCor. Content is proprietary and confidential.

Mobile&ECG&will&Expand&ECG&Market&
Gaming&

Screening&&
for&all&

Medical&
professional&&
screening&&

Capture%
Current%
Market%

PaJent&&
self`
monitoring&

Leading&to&
expanded&
monitoring&

Expand%
the%
Market%

Fitness&/&
Health&

Discover%
new%
applicaDons%

New&ECG&
applicaJons:&
Veterinary&
market&

Stress&

Other&

14&

2012 AliveCor. Content is proprietary and confidential.

Example:&Veterinary&Market&

15&

2012 AliveCor. Content is proprietary and confidential.

Roadmap&for&Product&&&Revenue&
Product%
&
&
&
&
&
&
iPhone&4/4S&Case&

*US&Vets&in&
August&
&

&
&
&
&
Universal&Card&and&pad&
&
&
&
&
&
iPhone&5&case&

16&

Q412%

Q312%

2012 AliveCor. Content is proprietary and confidential.

*UK&medical&&
and&Vet&
launch&

Q113%

Q213%

*US&medical&
in&January&

*US/EU&&
Consumers&&

*Select&ROW&
Medical&

&

*EU&Vet&

&&

*Possibly&
OTC&
&

*Expanded&ROW&

*Expanded&
ROW&&

*US/EU&
Medical&and&
Vet&
Professionals&

&

Q313%

*Same&as&
card&

*OTC&Consumer&
with&algorithms&
and&human&over`
read&

Product&Issues&
Issues%

Cardiologists
/GPs%

Ge_ng&overwhelmed&with&paJent&data&
Missing&criJcal&ECGs&

PaDents/
Other%H/C%

Having&an&urgent&event,&or&being&
concerned&they&are,&and&no&way&of&
knowing&or&le_ng&a&doctor&know&

Consumers%

Understanding&what&the&device&is&capturing&
Ge_ng&an&interpretaJon&if&there&is&an&issue&

17&

2012 AliveCor. Content is proprietary and confidential.

Roadmap&implicaJons&

2012 AliveCor. Content is proprietary and confidential.

Product&Requirements&
Cardiologists
/GPs%
PaDents/
Other%H/C%
Consumers%

510(K)%ApplicaDon%

Device&and&app&

PrescripJon&&
(7/12&submit)&

Device&and&app&
PrescripJon&
Human&Over`read& Interim&HOR&
service&
Device&and&app&
OTC&(TBD&submit)&
Algorithms&
Human&Over`read&

19&
|

Product%Oering%

2012 AliveCor. Content is proprietary and confidential.

Service&QuesJons&
Algorithms%

Human%
Overread%
Other%(e.g.,%
data%analysis)%
20&

2012 AliveCor. Content is proprietary and confidential.

Do&we&buy&algorithms&
while&we&wait&to&build&
our&own?&
How&do&we&provide&
cost&eecJve&Human&
over`read&service&(e.g.,&
crowd&sourcing)?&

Wireless&Technology:&Beyond&ECG&
Data&
2

Wireless Technology&

Pulse&Transit&Time&
21&

Blood&Pressure&

2012 AliveCor. Content is proprietary and confidential.

Temperature&

Weight&

Glucose&Monitoring&

How&We&Leverage&Technology&&
MulDple%
Devices%
/Integrated%
Device%

Technology%
Licensing,%%
Data%Sharing%
1

Mobile ECG&
22&

2012 AliveCor. Content is proprietary and confidential.

Data&Creates&More&Opportunity&

Current%SituaDon%
Li]le%data:%%&

Only&get&ECGs&in&hospitals&&
or&post&an&event&

Walled%o:%%&
Current&data&in&walled&gardens&
&individual&hospital&systems&
and&monitoring&device&
companies&

23&

2012 AliveCor. Content is proprietary and confidential.

Data Analytics&

With%AliveCor%

Universal&screening&and&
longitudinal&analysis&
Global/Personal%Access:%%&
HIPAA/EU&privacy&&
compliant,&owned&by&
paJent,&accessible&for&
research&

To&Move&Beyond&Just&Capturing&Data&

Longit
udin
Analys al&
is&

Impro
ve
Algorit d&
hms&

ECG&read&on&
the&phone&
and&web&
Simple&
CommunicaJon&
funcJons&

24&

2012 AliveCor. Content is proprietary and confidential.

Expan
de
Resear d&
ch&

Imagine&
Before&you&eat&
that&
cheeseburger..&

25&

2012 AliveCor. Content is proprietary and confidential.

Remember&that&
caeine&can&increase&
your&blood&pressure.&
Consider&ordering&
decaf&&

Data,&Analysis,&AcJon&`&Alivecor&
WEB&

APP&

DEVICES&

26&

2012 AliveCor. Content is proprietary and confidential.

Thank&You&
Product&not&cleared&by&FDA&for&sale&in&the&United&States&
27&

2012 AliveCor. Content is proprietary and confidential.