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management communications
(pgdm-c)
Welcome to
The School of Ideas
Meet Kaavya*, a consistent topper at MICA. Post her first year coursework as a
PGDM-C student, an unfortunate accident had left her bedridden. Two years later,
undeterred by MICAs rigorous selection process, she qualified the admission test
and joined back as a first year student. Continuing her academic excellence, Kaavya
Dusaanj graduated from MICA as an exemplary student. Such instances not only
inspire us to constantly deliver our best, but also serve as a strong reminder, of the
quality of education that MICA offers to the world.
Established in 1991 with 50 students on campus, the idea called MICA has evolved in a short span
of time, as the only Strategic Marketing and Communication school in India that is academically
engaging, with contemporary yet holistic values and over 350 students on campus today.
Having announced our refreshed vision and identity in March 2014, we are now MICA and not
Mudra Institute of Communications, Ahmedabad. Our vision is not limited to Ahmedabad but
to India and the world. We do, however, retain our tagline, The School of Ideas a rich part of
our history, starting with advertising and moving on to marketing, brand management, digital
communication and a passionate focus on development communication.
MICAs renewed vision is To Create Leadership in Strategic Marketing and Communication. Our
consistent effort to strike a balance between both domains reflects our core strengths and makes
way for a positively charged future. We integrate multiple perspectives and philosophies in our
own unique design - we are analytical and creative; we are task-oriented and relational; we crunch
numbers and we write poetry. MICA equally and simultaneously focuses on three bottom lines People, Planet and Profit.
A MICAn shines through in her understanding of the relevance of emerging avenues in Strategic
Marketing and Communication, to todays industry and society and in being well-equipped to deal
with their myriad complexities. A MICAn redefines the traditional role of a leader, to steer brands
and organisations through the power of sharper consumer insights, expressed via innovative, yet
effective communication.
MICAs curriculum moulds its students with equal strength in logic and creativity and more
importantly, students who focus on multiple bottom-lines, with a special emphasis on financial,
human and environmental implications. Its flagship programme, the PGDM-C is approved by the
All India Council for Technical Education (AICTE) and the Association of Indian Universities (AIU).
This programme has set a remarkable pace and recognition for itself, with 100 percent campus
placements across corporate houses in India and abroad.
Staying cutting-edge, MICA takes pride in being the first in India to have introduced a specialisation
dedicated to Digital Communication Management. Consequentially, MICAs PGDM-C students have
become aware of the digital ecosystems developments and the social and business opportunities
therein. There has been a significant increase in digital media companies that have visited MICA to
recruit in 2014 with 21% companies (19 out of 90), recruiting 28 % of our students (40/153).
The single-most important aspect that makes MICA a cut above the other management schools
is the strength of its curriculum, designed to create Strategic Marketing and Communication
specialists. While the Faculty, drawn globally from the industry and academics, cover every aspect of
the relevant domains, the Alumni connect with the current batch of students and apprise them of
the real-world challenges. MICA is thus able to constantly update its curricula with relevance to the
students career needs, by focusing on:
l Imparting a sense of value that encompasses a commitment to and a passion for the science of
Strategic Marketing as well as the art of Communication and work ethics.
l Developing the mental discipline to execute concepts and ideas with creative innovation.
Recognised as an autonomous non-profit management education institution, MICA is a Fulbright
Affiliate Institute, as well as an approved and accredited partner of the Chartered Institute of
Marketing, UK. MICA is also a member of the Association of Asia Pacific Business Schools (AAPBS)
and the Association of Management Development Institutions in South Asia (AMDISA). MICA has
tie-ups with eleven institutes across the globe with focus on faculty, student exchange and joint
research. MICAs reputation carved over the past 23 years by seasoned faculty and a global alumni
network, attracts the most talented and ambitious young minds from across India and abroad.
As MICAs President and Director, I am proud of these significant achievements and wish we attain
even greater heights in the years ahead. By 2020, I envision MICA to be a universally obvious choice
for people seeking world-class education in Strategic Marketing and Communication. Their search
should begin and end with MICA.
I join the MICA community in welcoming you to read through the brochure, which addresses many
of the typical questions that may arise, so that you can become one of the aspirants who we hope to
develop into a well-groomed, creative and an exceptional leader.
Welcome to MICA. Welcome to the School of Ideas!
Brand MICA
MICA recently unveiled its strengthened strategic intent and refreshed visual identity. Lets walk
down MICAs memory lane to be on the same page as far as the brand refresh is concerned.
Having evolved over multiple areas of focus Advertising to Brand Management to Media
Management to Marketing Research to Digital Communication Management offering a wide
range of academic programmes during the past two decades, MICA now has three residential
programmes the Post Graduate Diploma in Management - Communications (PGDM-C), the
Post Graduate Certificate Programme in Crafting Creative Communications (CCC) and the Fellow
Programme in Management - Communications (FPM-C).
Given that we are now focused on a broader set of industries, the name Mudra Institute of
Communications, Ahmedabad has been replaced with just MICA, which is industry neutral.
However, we retain the tagline The School of Ideas as it best defines MICA. Our new vision
statement is To Create Leadership in Strategic Marketing and Communication.
The refreshed visual identity is a marriage of the constant evolution of the institute and the
universality of the Fibonacci spiral. In nature, The Fibonacci spiral allows an organism to grow while
maintaining the original shape. The spiralling triangles encapsulate our growth while retaining our
distinct identity. The science of Strategic Marketing exists in the primary symbol i.e. the triangle; the
art of Communication finds its manifestation in the flexibility to constantly evolve. The unlocked
triangles allow for openness and dialogue, yet maintain a strong connection amongst the many
stakeholders. The colour red symbolises strength, passion, commitment and dedication to a cause, a
purpose, a focus an equal and simultaneous focus on people, planet and profit.
Our Vision
To create leadership in
Our Mission
Sandeep Menon
Global Practice Leader
Digital Design & Strategy
Cognizant Interactive
Bengaluru
Hema Viswanathan
President
Barometer Research
Mumbai
Santosh Desai
Managing Director & CEO
Future Brands Ltd.
New Delhi
Sethu Iyer (Secretary)
Acting Executive Registrar
MICA
Ahmedabad
About MICA
Established in 1991, MICA is the only residential institute in the country and perhaps in the AsiaPacific region, dedicated to creating Leadership in the Strategic Marketing and Communication
domains since nearly two decades. A top rated institute, MICAs flagship Post Graduate Diploma in
Management - Communications (PGDM-C), is an AICTE approved two-year, full-time, residential programme which has been deemed equivalent to an MBA, by the Association of Indian Universities (AIU).
MICAs Fellow Programme in Management - Communications (FPM-C), is the only of its kind AICTE
approved doctoral level programme that encourages both fundamental and applied research
in the Communication domain, with offerings in the sub-areas of: Communication and Media,
Communication and Marketing, Communication and Culture and Communication and Social Change.
Offering specialisations in Crafting Copywriting and Art Direction, the Post Graduate Certificate
Programme in Crafting Creative Communications (PGCP-CCC) moulds highly skilled professionals,
with a high calibre for creative careers in Marketing Communication.
Having communication at the heart of its academic programmes, MICA provides the industry with
innovative leaders who have the mental discipline to creatively blend concepts, ideas, strategic
planning and action. MICAs PGDM-C embeds in them a sense of value that encompasses a
commitment to and a passion for marketing and work ethics. Summer internships, writing case
studies and doing in-depth research, provides practical learning, academic depth and a holistic and
creative thinking approach. Via rigorous methodology guidelines, the dissertation work across industry
sectors encourages a passion for research amongst the students, thus transforming them into
individuals who can plan, research and execute complex ideas.
Of late, the world looks at the digital space as an answer to a lot of their marketing and branding
needs. As a timely response to this emerging industry need, MICA has introduced a new
specialisation in Digital Communication Management, to keep its students contemporary in this
dynamic business world and its digital revolution.
MICA has a strong industry interface through activities such as Management Development
Programmes, consultancy and collaborative research. Its wide array of avenues such as MICAMINDS
(Student Research and Consultancy Cell), Micanvas (Annual Marketing Management Festival) and
the MICA Lecture Series (MLS), engage the students with the industry, augmenting their learning
and building their competencies.
Today, MICA is the alma mater of professionals serving in leadership positions in some of the best
known companies, in marketing, brand management, research and analytics, advertising, media,
digital and other strategic marketing and communication-driven businesses in India and the world.
Education. Research.
Consultancy.
C U R R I C U LU M
D E S I G N
The PGDM-C curriculum at MICA incorporates the rapid changes in the environment, plugging the
knowledge gaps with the introduction of new courses. Many of the latest trends across the industry
sectors that are anticipated have been offered in the curriculum at MICA. The existing specialisations
are reconfigured regularly to keep the curriculum relevant and new specialisations are introduced to
address the emerging trends in the domains of Strategic Marketing and Communication.
Specialisation Courses
Brand Management
Media Management
l Luxury Branding
l FMCG Branding
Advertising Management
l Introduction to Account Planning &
Management
Planning
Digital Communication
Management
l Online User Behaviour
Experience
l Online Display/Video Advertising
l Ideation and Customer Discovery
l Integrated Content Management
l Search Marketing
l Social, Local and Mobile Marketing
l Digital Marketing Metrics
l Big Data Analytics
l Customer Validation and Creation
l Integrated Digital Campaign Planning
l Business Case Formation
C U R R I C U LU M
D E S I G N
C U R R I C U L U M
D E S I G N
Marketing
Communication
Media
l Quantitative Techniques
l Marketing Management
l Individual Dynamics
l Consumer Behaviour
l Communication Theory
Creation
l Negotiation
l Leadership Workshop
l Taxation: Personal and Corporate
l Banking, Financial Services and Insurance - E
l Crafting Dissertation Workshop - E
l New Venture Creation and Entrepreneurship - E
l Pricing - E
l Advertising Management
l Product Management
l Imagining India
Marketing
l Services Marketing
l Semiotics
l Markstrat
Management - E
Society
Digital Communication
Management
l Digital Transformation Frameworks
P R O M I N E N T
A L U M N I
Brand
Management
Amit Sharma
VP Marketing,
Max Life Insurance
Amrish Goyal
Head Windows Business
Group, Microsoft
Andrew Williams
Group Brand Manager,
Asian Paints
Aparna Mahesh
Brand Head, Quikr.com
Apurva Sircar
Head Brand, Insights,
PR and Product Marketing,
IDBI Life Insurance
Arjoon Bose
Global Marketing Manager,
LOreal UK
Arti Buxi
Global Commercial and
Innovation Manager
Coffee Solutions, Nestle
Arun Sharma
Brand Manager, PepsiCo
Arvind Krishnamurthy
Product Marketing Manager,
Apple
Ashish Joshi
Regional Marketing Manager
Asia Pacific, Abbott Nutrition
Gautam Chhatwal
Head Brand Properties, Aircel
PP RR OO M
M I I NN EE NN TT AA LL UU M
M NN I I
Sushant Dash
Global Brand Director,
Tata Global Beverages
Utkarsh Saxena
AVP Marketing, GE Capital
Utkarsh Thakur
Marketing Head International
Business, Titan Industries
Venkat Nettimi
VP Strategy,
Credit Information Bureau
Advertising
Management
Arvind Krishnan
MD, BBH India
Ashutosh Sawhney
Executive Vice President,
Publicis Capital
Dennis Koshy
Vice President Bengaluru,
DraftFCB Ulka
Dheeraj Sinha
Chief Strategy Officer South
& South East Asia, Grey
Worldwide
Jasravee Kaur Chandra
Vice President, JWT
Kapil Arora
President Branch Head,
Ogilvy and Mather Advertising
Kunal Jeswani
Chief Digital Officer, India,
Ogilvy & Mather
Navonil Chatterjee
Vice President & Executive
Planning Director South, JWT
Neeraj Bassi
President Planning, Ogilvy &
Mather
Rahul Gupta
Managing Partner & Regional
Operations Director Asia
Pacific, Ogilvy & Mather
Rohitash Srivastava
Chief of Strategic Planning,
Future Ideas
Saurabh Varma
CEO, Leo Burnett India
Shahzad Khan
General Manager Africa,
OgilvyOne Worldwide
Shaleen Sharma
Partner-National Planning &
Strategic Initiatives, R K Swamy
BBDO
Shivaji Dasgupta
Senior Vice President & General
Manager New Revenues,
Contract Advertising
Siddhi Prada Bhattacharya
Brand Strategy Director,
R K Swamy BBDO
Sonal Jhuj
Director Brand Strategy,
DDB Mudra
Subramanian Krishnan
Regional Planning Director,
Ogilvy, Hong Kong
Sumit Pillai
Director Planning, Alpha 245
(Leo Burnett Group)
Vishya Sankaranarayan
Co-CEO, Flamingo Mumbai
Vivek Chaturvedi
Director, Siber Strategic
Communications Pvt. Ltd
Marketing
Research and
Analytics
Aarthi Natarajan Shankar
Account Director, Millward
Brown
AJR Vasu
Director Analytic Consulting,
Nielsen
Anubha Gupta
Director, Nielsen India
Ashish Rishi
Principal Consultant,
Ma Foi Analytics
Eldo Scaria
Manager, Market Research &
Consumer Insights,
General Motors
Garima Dhoot
Research Director & Unit Head,
Hansa Research
Harsh Sarda
Executive Director Consumer
Research (Africa), Nielsen
Kartikeya Varma
Head Client Services, Indian
Readership Survey, Nielsen
Kizie Basu
Head Consumer Insights
Oral Care Asia, Unilever
Madhumita Chakraborty
General Manager Consumer
Insights & Strategy, PepsiCo
Nishant Kaushal
Regional Client Director
APAC,TNS
Pallavi Mathur
Lal Research Director, Ipsos
Parthasarathy Vallabhajosyula
Co-Founder, Analytics Quotient
Peri Ramakrishna
Director Customer & Market
Analytics, Hewlett-Packard
Radhika Bhatia
Consumer Insights Specialist,
McKinsey & Co
Rama Jeswani
Vice President,
MarketGate Dimensions
Ratnakar Mani
Director Insights & Analytics,
Universal McCann
Rishi Saxena
Research Director,
Publicis Groupe Media
Sandeep Arora
Global Head Research &
Analytics Solutions,
Datamatics Global Services
Satyakam Mohanty
Director & CEO,
Ma Foi Analytics
Sharanya Sitaraman
COO APAC,
Quantum Consumer Solutions
P R O M I N E N T
A L U M N I
Shelley Sengupta
Head Research & Consumer
Insights, India and Emerging
Markets, United Spirits
Subhashish Dasgupta
Director South East Asia,
Automotive & Regional
Client Director, TNS
Sudip Mitra
Head Consumer Insights,
Marico
Tara Prabhakar
Regional Director APAC,
Retail & Shopper,TNS
Vidya Venugopalan
Group Business Director, IMRB
Vivishnavel Vajravel
Director Client Service, TNS
Media
Management
Ajit Gurnani
Head West, MEC
Alok Sanwal
COO & Editor,
Jagran Prakashan Ltd.
Alpana Mishra
CEO, Balaji Motion Pictures
Amogh Dusad
Vice President & Head
Programming,
Sony PIX (MSM India)
Athreyan Sundarajan
Marketing Director,
Fox International
Basant Rathore
VP- Strategy, Business
Development & Brand,
Jagran Prakashan Ltd
Chandrashekhar L
VP & Head Programming,
Commercial & Music,
MTV, Viacomm 18
Chiradeep Gupta
Global Media Innovation
Manager, Unilever
Kunal Mukherjee
Director Content &
Acquisitions UTV Movie
Channels, Disney UTV
Megha Pahwa
Business Director - Maxus,
Group M
Navaneeth L V
VP-Content and Revenue,
Sun TV Network Limited
Navin Khemka
Managing Partner Zenith
Optimedia
Pankaj Choudhary
Vice President,
Star India Pvt Ltd
Prajat Khare
Category leader, Asia Prestige,
MediaCom
Prem Kamath
Head, Channel V & Star Pravah
Saket Saurabh
GM, Corporate Development,
Network 18
Sangeeta Nair
Vice President,
Radio Mirchi, 98.3 FM
PP RR OO M
M I I NN EE NN TT AA LL UU M
M NN I I
Sapna Nemani
Executive Director Starcom
MediaVest Group
Saurav Bhowmik
Managing Director, OMD China
Shubhra Saraf Sethi
VP Sales Strategy & Revenue
Planning, Star India Pvt Ltd
Shyju Varkey
Station Director, Bengaluru,
Chief Marketing Officer,
Radio One
Torsha Banerjee
Senior Manager, Marketing
Services, ESPN Digital Media
Tushar Vyas
Managing Partner South Asia,
GroupM
Vishnu Athreya
Executive Director,
Programming, Acquisitions
and Development,
Turner Entertainment
Networks, Asia
Digital
Communication
Management
Aditya Pawan
National Digital Manager,
Red Bull
Anshul Duggal
Senior Manager Digital
Marketing, Royal Enfield
Amol Gurwara
Senior Development Director
(APAC), Electronic Arts Interactive
Anuj Kumar
Co-founder & CEO, Affle
Gaurav Mehta
Director Marketing, OLX
Gaurav Thakur
Director Mobile Product &
Business Development, ESPN
Digital Media
Gurbir Singh
General Manager Marketing,
Times Internet
Jaya Deshmukh
Director & Practice Lead (UK,
Ireland & Continental Europe),
Cognizant Interactive
Madhusudan Narayanan
Vice President Marketing,
OnMobile
Manisha Rana
Senior Marketing Manager
Kindle, Amazon
Namrata Balwani
CEO, Media2win
Neha Barjatya
Head Helping Women Get
Online Initiative, Google India
Neha Nupur
Senior Manager Digital
Marketing & E-commerce, Tata
Teleservices
Paurush Sharma
Senior Director, Quasar
Praveen Sharma
Director Performance Sales,
Google Singapore
Rajdeep Chatterjee
Digital Marketing Manager,
Nokia
Sandeep Menon
Global Practice Leader
Digital Design & Strategy
Services, Cognizant Technology
Solutions
Sankalp Mehrotra
Regional Director (South Asia)
Business Development, Affle
Saunak Ghosh
Assistant Vice President
Marketing, Web 18
Saurabh Jain
Chief Manager Mobile
Banking, ICICI Bank
Saurabh Srivastava
VP Marketing & Product
Strategy, ixigo.com
Sharad Tewari
Digital Buying Lead, Samsung
Siddharth Sethi
Leader Digital, Mindshare
Vamsi Vanka
Head Product Management,
Infosys Brandedge
Varsha Brajesh
Director Data & Analytics,
Komli Media
Vikramaditya Sharma
Senior Director - Digital, Nielsen
Eligibility
Admission to the PGDM-C programme requires a Bachelors degree (in keeping with the
10 + 2 + 3 system) or an equivalent qualification in any discipline recognised by the Association
of Indian Universities (AIU). Candidates appearing for final examinations towards a Bachelors
degree (or equivalent) are also eligible to apply.
Selection Process
The MICA Admissions Test (MICAT) is the mandatory entrance exam for MICAs PGDM-C. The MICAT
is a validated multidimensional examination which assesses a candidate in areas relevant and
crucial for a career in Strategic Marketing and Communication, such as:
l Divergent thinking abilities
l Written communication abilities
l General awareness about contemporary social and industry issues, including areas relevant to
The MICAT also includes psychometric profiling to assess the fit between the candidate and careers
in Strategic Marketing and Communication.
Based on the MICAT performance (only), the candidates are further shortlisted and invited for
the final round of selection the Group Exercise (GE) and Personal Interview (PI). The GE offers a
platform to assess a candidates personality, clarity in thought and ability to work in a team. The PI
helps understand a candidates knowledge, determination, maturity and fit into the culture of MICA
and the industries it caters to. MICA invites Industry Experts, HR and Business Heads in the PI, to
ensure that the skills of the shortlisted candidates are in line with the requirements of the industry.
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mica.schoolofideas
MICA_ahmedabad
F A C U L T Y
F A C U L T Y
Core Faculty
Visiting Faculty
Anita Basalingappa
Associate Professor
Marketing
Arbind Sinha
Professor
Communication
Dipti Kulkarni
Post-Doctoral Fellow
Communication
Falguni Vasavada-Oza
Associate Professor
Marketing
Harmony Siganporia
Associate Faculty
Communication
Kallol Das
Associate Professor
Marketing
Manisha Pathak-Shelat
Associate Professor
Communication
Mini Mathur
Associate Professor
Marketing
Nagesh Rao
President and Director
Communication
Pravin Mishra
Assistant Professor
Creative Communication
Raghu Chaitanya Koorella
Associate Faculty
Digital Communication
Management
Rasananda Panda
Professor
General Management
Rohit Trivedi
Associate Professor
Marketing
Santosh Patra
Assistant Professor
Media
Saumya Pant
Associate Professor
Communication
Shailesh Yagnik
Head - Library and Information
Service
Library Science
Shubhra Gaur
Professor
General Management
Subhash Tendle
Professor
Creative Communication
T. T. Sreekumar Pillai
Professor
Communication
U. T. Rao
Assistant Professor
General Management
Vaneet Chhibber
Professor
Media
Varsha Jain
Assistant Professor
Marketing
Adjunct Faculty
Ashutosh Dutt
Marketing
C. D. Mitra
Marketing
Keval Kumar
Communication
Pratibha Vinayak
Media
Siddharth Deshmukh
Digital Communication
Management
Dr. C Y Nimkar
Consultant
Anshuman Gautam
Co Founder & CEO,
OfZone
Dr. Sanjeev Kumar
Consultant
Ms. Urvashi Guha
Vice President,
DDB Health & Lifestyle
Prof. Deepa Sanghavi
Consultant
Prof. Harismita Trivedi
Sr. Associate Professor,
Institute of Management,
Nirma University
Prof. Ranjan Mitter
Consultant
Mr. K. Venkatramanan
Consultant
Mr. Krishnendu Dasgupta
Global Brand Manager (Radiant),
Fabric Cleaning, Unilever
Mr. Dominic Dsouza
Vice President - Legal,
Zee Entertainment Enterprise Ltd.
Mr. Amit Kishore
Regional Strategy Director,
Drive Dentsu Media
Ms. Neha Nupur
Senior Manager-Digital Marketing &
Ecommerce,
Tata Teleservices Ltd.
Mr. Nagarjun Kandukuru
VP Global South Strategy,
ThoughtWorks
Mr Vikram A Munshi
Consultant
Vivek Nair
Manager, Marketing,
Small Commercial Vehicles,
Tata Motors
Ms. Debasree Dasgupta
Category Manager, Home Care,
Reckitt Benckiser
Mr. Girish Khanna
TAM Media Research
Mr. Manoranjan Pani
General Manager (Sales and Marketing),
Gujarat Co-operative Milk Marketing
Federation Ltd.
Mr. Amogh Dusad
Vice President & Head Programming,
Sony PIX
Mr. Anupam Dixit
Head, Digital Division,
Sistema Shyam Teleservices Limited
Mr. Saurabh Dixit
Consultant
Mr. Shrikant Lonikar
Joint President & Head HR,
Adani Ports and Special Economic Zone Limited
Mr. Chandan Pansari
Assistant Brand Manager
Olay & Old Spice at Procter & Gamble
Mr. Kaushik Subramanian
Manager - International Marketing
Development (Innovation) - Garnier Skincare,
Garnier Men at L'Oreal
Dr. Sarla Achuthan
Director, B. K. School of Management,
Gujarat University
R E C R U I T E R S
COMMUNICATION AGENCIES
22 Feet
BBH India
DDB Mudra
DigitasLBi
DraftFCB Ulka
DY Works
IBD INDIA-Percept
Interbrand
JWT
Law & Kenneth
Leo Burnett
Lowe and Partners
Ogilvy & Mather
Publicis Groupe
Razorfish
Rediffusion Y&R
Rediffusion-Wunderman India
R K Swamy BBDO
SapientNitro
Webchutney
MARKETING RESEARCH AND
ANALYTICS
Absolutdata
Blackstone Group
CEB
Dolcera
Droege
Dunnhumby
Fractal Analytics
Frost & Sullivan
Genpact
Hansa Research
HP Analytics
iCRM
IMRB International
R E C R U I T E R S
Millward Brown
Mu Sigma
Nielsen
TAM Media Research
TMRC Impact
TNS
MEDIA
Aaj Tak
ABP News
BBC
Bennett, Coleman and Company
Disney
DNA
ESPN
Forbes
Fox
GroupM
HT Media
Jagran Prakashan
Madison Media
National Geographic
NDTV
Network 18
Ormax Media
PixelKraft
Radio Mirchi
Reliance Broadcast Network
Sony Entertainment
Star TV
Starcom MediaVest
The Indian Express
Times OOH
UTV
Viacom 18
TECHNOLOGY/INTERNET
CONSUMER GOODS
MANUFACTURING/ENERGY
RETAIL
Amazon
Cognizant
Directi
Electronic Arts
Facebook
Flipkart
Gameshastra
Google
HCL
Infibeam
Info Edge
Infosys
KPIT Cummins
Lenovo
Mphasis
People Group
TaxiForSure
Wipro
Yahoo!
Zapak
Zomato
3M
Adani Wilmar
Amul
Britannia
Cadbury
Carlsberg
CavinKare
Cera Sanitaryware
Colgate-Palmolive
Dabur
Emami
General Mills
Godrej Consumer Products
HUL
ITC
LOreal
Nestle
Parle Agro
Perfetti Van Melle
Procter & Gamble
Reckitt Benckiser
Red Bull
SABMiller
SUPER-MAX
UB Group
United Spirits
Wagh Bakri
Wipro Consumer Care &
Lighting
Abellon CleanEnergy
Atlas Copco
Cairn Energy
Essar
GE
Schlumberger
Schneider Electric
Siemens
Tata Chemicals
Texas Instruments
Arvind
Celio Future Fashion
Decathlon
Happily Unmarried
Madura F & L
Mattel
Metro Cash & Carry
LVMH
Pantaloons
Raymond
Reliance Brands
Titan Industries
Wildcraft
AUTOMOBILES
Ashok Leyland
Daimler
General Motors
Hero MotoCorp
Mahindra & Mahindra
Nissan
Sahara Force India F1
Tata Motors
PHARMACEUTICAL
Abbott
Claris Lifesciences
GlaxoSmithKline
Glenmark
Pfizer
Ranbaxy Laboratories
Zydus Cadila
FINANCIAL SERVICES
Axis Bank
Citibank
Fidelity Investments
GE Capital
FINO PayTech
HDFC Bank
HDFC Life
ICICI Prudential
IDBI Federal
Reliance Capital
Standard Chartered
Yes Bank
EY Consulting
TELECOMMUNICATIONS
Bharti Airtel
Idea Cellular Limited
Mahindra Comviva
Micromax
Reliance Communications
Tata Teleservices
Virgin Mobile
Vodafone
PSU/GOVERNMENT
GAIL
Government of Gujarat
Gujarat Ecology Commission
Forest Department, Govt. of
Gujarat
ONGC
Power Finance Corporation
S N A P S H O T
Management
MICA believes and encourages students to avail international exposure to prepare them for Global
Leadership in Strategic Marketing and Communication. This exposure consists of student exchanges,
study tours, research projects and many similar activities. MICA has active collaborations with
renowned schools and universities worldwide, which foster student and faculty exchange and
collaborative research. MICA has collaborations with:
l Bonn-Rhein-Sieg University of Applied Sciences, Sankt Augustin, Germany
l Department of Communication & Journalism, University of New Mexico
l ESCEM School of Business & Management, France
l Institute of Applied Media Studies, Zurich
l Queensland University of Technology, Australia
l School of Communication Arts, Bangkok University, Thailand
l School of Communication, Nanyang Technological University (NTU), Singapore
l University of Southern Denmark
O F
F I N A L
P L A C E M E N T S
100%
PLACEMENTS ACHIEVED
INR 23 LAKHS
A RECORD
97 COMPANIES
VISITED MICA FOR 2013-14 PLACEMENT SEASON
PER ANNUM
2 0 1 3 - 2 0 1 4
28
TOTAL NUMBER OF
PPOs/PPIs OFFERED
Student Activities
ALUMNI COMMITTEE
Since one of the biggest strengths of any elite institute is a strong alumni network, the Alumni
Committee aims at nurturing the bond MICA shares with its Alumni. The alumni meets, attended
by MICAns who hold key positions across corporate organisations across the country, provide ample
opportunities for the alumni to strengthen ties with their alma mater.
MICA LECTURE SERIES (MLS)
MICA Lecture Series (MLS) is a committee that acts as a major touch point of MICA with industry
professionals and eminent personalities from diverse fields. Through MLS they get an opportunity to
interact with the students of MICA, understand their perspective and assess the depth of their knowledge
and interests. Speakers who have graced MLS in the past year alone, include Mr. Anil Agarwal (Founder
and Executive Chairman, Vedanta), Mr. Jean Christophe Letellier (MD, LOreal India Pvt. Ltd.) and
Mr. Sushant Dash (Global Brand Director, Tata Global Beverages), amongst many other illustrious names.
TEAM INTERFACE - THE MEDIA AND PR WING OF MICA
Team Interface is responsible for a significant part of communication pertaining to MICA and
channels it through robust media networks, to ensure that the right information goes to the
right people, at the right time. Its core focus is to strengthen the brand MICA, by keeping the world
informed about all events and activities at MICA, thereby increasing the brand visibility across all
media platforms.
LITCOMM
Since its launch in 2005, this student-run committee manages production, programming, research and
marketing functions, through MICA's community radio, MICAVAANI (90.4 FM), playing to an
audience comprising the neighbouring villages within a 7 km radius.
LitComm provides a haven to those with a penchant for the written word. What makes it unique is
that the love for literature is integrated with basic business knowledge, to give students exposure to
concepts about book marketing and the publishing industry at large.
JAGRITI
Jagriti is the social change initiative at MICA that organises a variety of campaigns to address issues
of education and welfare development of those less fortunate, through active student participation
and contribution.
STUDIO7
Studio7, the music society at MICA, is the custodian of musical expression on campus. Studio7 strives
towards providing MICANs with the opportunity to drown themselves in various musical influences
that enrich their experience at MICA.
CULCOMM
The Cultural Committee at MICA, CulComm, hosts various festival celebrations on campus, making
sure that students expound their cultural inclination by embracing the diversity of our country.
I N F R A S T R U C T U R E
ACADEMIC WING
Spread over 19 acres, MICAs campus can be best described by its red brick walls, ample open
spaces, state of the art infrastructure, modern amenities and rich landscaping. With eight seminar
halls, fully equipped with audio-visual capabilities, every aspect of this diverse and vibrant
community has been designed to help MICAns develop their creative and management skills.
CRICKET
GROUND
ASHOKA
LAUNDRY
VOLLEYBALL
COURT
CHHOTA
MEDIA LABS
The Media Labs at MICA ensure that students have access to media softwares, allowing for advanced
learning and development of skills specific to the areas of design, media planning and marketing.
LIBRARY
The MICA library known as the Knowledge Exchange and Information Centre (KEIC) provides
information support to marketers, advertising agencies, media houses, management institutes
and researchers alike. Besides providing students with a robust database ranging from books to
television commercials, KEIC also boasts of cutting edge multimedia facilities and reading spaces.
COMMUNITY RADIO STATION
Few campuses can claim to have their own community radio station and MICA features in this
list. With the ability to transmit within a 7 km radius, the station offers students a unique learning
opportunity in radio programme research and development.
HOSTEL
BLOCK
DIRECTORS
BUNGALOW
LIBRARY [KEIC]
MESS
THROWBALL
COURT
BASKETBALL
COURT
ADMIN
BLOCK
TENNIS
COURT
ACADEMIC
BLOCK
FOOTBALL
FIELD
COMMUNITY
CENTRE
AUDITORIUM
TEMPLE
SECURITY
PARKING
ENTRANCE
Hostel Courtyard
Gymnasium
Dining Hall
mica.schoolofideas
MICA_ahmedabad