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E1E1-E2 CM
TECHNICAL
M-VAS
(Mobile Value Added Services)
For internal circulation of BSNLonly
WELCOME
This is a presentation for the E1-E2 CM Module for the
Topic: M-VAS (Mobile Value Added Services).
Eligibility: Those who have got the Up-gradation from
E1 to E2.
This presentation is last updated on 19-3-2011.
You can also visit the Digital library of BSNL to see this
topic.
AGENDA
Features of M-VAS
BSNL M-VAS options
Applications of BSNL M-VAS
Configuration of Mobile Sets for M-VAS
DEFINITION OF M-VAS
VAS (Value Added Services) in Telecom Industry
refers to non-core or non basic services which add
value to core or basic services.
M-VAS (Mobile Value Added Services) is a well
established and rapidly growing set of Mobile
applications beyond basic voice and messaging
services.
CHARACTERISTICS OF M-VAS
Standalone in terms of profitability
Stimulates incremental demand for core or basic
services
Do not cannibalize core or basic services
May be sold at premium prices
Provides operational synergy with core or basic
services
Necessity of M-VAS:
Maximizes revenue
Increases ARPU (Average Revenue Per User)
Survives in competitive environment
Satisfies growing demand of customers
Improves loyalty
For internal circulation of BSNLonly
DRIVERS OF M-VAS
Audio
SMS
MMS
Music
Video
Cartoon
Gaming
M-Advertisement
M-Commerce
STAKEHOLDERS CONCERN
Simplicity
Availability
Quantity of content
Quality of content
Nature of content
Consumer Education
Transparency
Charging
USSD-FEATURES
Session oriented
A menu based service
Flexible to design dynamic menus
Accessible directly from Phone Screen
Extremely user friendly
Almost seven times faster than conventional SMS
A message is of maximum 182 characters
USSD has dialogue concept but no store & forward
USSD-SUBJECTS
Some of USSD Subjects are:
Astrology
Automobile
Bhagawad Gita
Cricket
Health Care
News
On Gandhiji
Word of the day
GPRS
GPRS is 2.5G GSM
GPRS offers high speed data services
It uses Packet Switching Technique.
It provides Internet connectivity to the users enabling
them browsing and e-mail activities.
GPRS supports MMS (Multimedia Messaging Service)
GPRS M-VAS
GPRS users can download:
Ring Tones
MP3 Tones
Colour Logos
Wallpapers
Videos
Animations
Games
BSNL Live
BSNL Live is a WAP (Wireless Application Part) Portal
It offers one stop shop for all Information, Entertainment
and Communication related requirements.
BSNL Live can be accessed by all GSM (2.5G and 3G)
subscribers.
BSNL Live contents are heavy on data and hence 3G
connection is desirable to experience the thrill of the
contents.
Games:
Games of various categories are available in BSNL Live
Games compatible with the users handset will be
displayed on the screen.
STREAMING VS DOWNLOADING
Streaming:
During Streaming content is sent in a continuous stream and
displayed on the compatible Mobile Set of the user in real
time without getting stored in the memory of the Mobile set.
It is to be viewed in a specified time limit.
Downloading:
Downloading allows to store the content into the memory of
the compatible Mobile Set
It can be viewed at any time as many times the user desires
M-VAS TRENDS