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INDEX
Sr.
Topic Name
No.
1.
2.
3.
4.
Introduction
Company Profile.
Theoretical Background
Data presentation, Data
5.
6.
interpretation
Findings and Suggestions
Annexure
Analysis
and
Questionnaire
Bibliography
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bus
selling
to
final
consumers-
whether
it
is
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which the yare operating has led retailers to search for new
ways in which to grow their business.
Objectives of study:
1. To do study of selves promotion activities in shoppers
stop
2. To improve in the sales promotional activities, to
3. To see that which is activities beneficial to increase in
sales.
4. Explain various sales promotion activities,
5. Specific goals should be sell, perhaps that sales will
increase by specific department.
6. To achieve the largest through sales promotion
7. Increase in marketing of the store.
8. To create purchase action n customer through sales
promotion activities.
9. To improve loyalty of shoppers stop.
10.
increasing sales.
11.
products& services.
12.
13.
15.
16.
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Methodology
Methodology means to collect information for
research. this information collect from primary and secondary
data. This is explain detail in belowCollection of primary data:
Observation method
Interview method.
Questionnaires.
Other methods,
Collection of secondary data.
Accounting records
Miscellaneous report.
Publications
Services
B.V.U.I.M.R.D.A.,Sangli___________________________________________________________4
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was
seen as
having
smaller and
retailers
are
also
expanding
their
businesses internationally
9. Retailers diversifying their activities.
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LIMITATIONS:
2) Time is very low for study project.
3) Do not available financial data for create a project repost.
4) Do not get assistance from employees.
5) Do not get a response from customers
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INTRODUCTION
Shoppers Stop Ltd. was formed in 1991 by the
Raheja Corp group at companies one of the largest players in
the country in the business at real estate development and
hospitality. Shoppers Stop Ltd is promoted by k. Raheja Corp.
(C.L.
Raheja
group)
founded
in
1956.
The
group
has
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VISION
To Be a Global Retailer In India and Maintain Its
No.1 Position In the Indian Market in The Department
store category.
MISSION STATEMENT
Nothing But The Best.
SSL will provide the Best value in terms of products and
services. And adopt Best process for Stakeholders without
compromise.
There
by
Matching
Global
Standards
of
performance.
SERVICE VISION STATEMENT
Shoppers Stop will constantly discover ways to
delight customers to build trust and loyalty.
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VALUES
We will not take what is not ours
S.S.L. strives to create systems and a culture that ensures
integrity at all levels of the organization.
The obligation to dissent
SSL will provide a workspace that offers freedom and security
to express a point of view on a decision or action perceived to
be incorrect or detrimental to the best interests of any
stakeholder.
We will have an environment conducive to
openness
SSL will have an environment enabling transparency in
communication, intent and actions, there by building trust of
customers, employees, shareholders and business associates.
We will have an environment for innovation
SSL will encourage and foster an environment supportive to
new ideas, there by creating progress and momentum for
change the right direction.
We will have an environment for development
SSL will recognize and support the individuals need for growth
through constant input, direction and opportunities, with
respect to both employees and business associates.
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owner,
employee,
shareholder
and
business
associate.
We will create an environment of trust
SSL will continually create systems and structures, and
encourage behavior that allows people to trust each other.
We will be fair
SSL will at all times, treat employees, customers and business
associate equally and impartially.
We will be socially responsible
SSL will at all times, as individuals and as an organization,
ensure that the effects of its actions on society are beneficial
or nor detrimental.
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1997:-
Parikrama
(a
Sanskrit
word
meaning
It
was
the
turn
of
technology
next.
ERP
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Ghaziabad
and
East
Delhi.
The
store
measures
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Greenfield
Bangalore
International
Airport
for
both
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Customers
B.V.U.I.M.R.D.A.,Sangli___________________________________________________________1
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Ground Floor
Cash Assistant
Executive
A/C
First Floor
Mother care
Ladies western wear
Denims
Mens Fashion Brand
First Citizen Lounge
Second Floor
Knits
Mens leather & Accessories
Mens Footwear
Mens casual & formal trousers
Mens Formals & semi formals
Mens suit & Jackets
Mens ethnic wear
Customer Service Desk
Mens undergarments
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Shopping hours
11.00 am to 8.30 p.m.
Product Categories
o Apparel
-
Kids
o Non Apparel
BRANDS
Home
Leather Accessories
Personal Accessories
MAURITZ
MARIO ZEGNOTI
HAUTE CURRY
ELLIZA DONATEIN
NIGHT WEAR
AUSTIN REED
KASBA
BIDA
ISHVARAH
JOLE CLOTHING
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EXCLUSIVE BRANDS.
-
STOP
KASHISH
HAUTE CURRY
STOP NATURALS
STOP CLASSICS
LOVABLE
TRIUMJPH
JOCKEY
ENAMOR
VANITFY FAIR
ELLIZA DONATEIN
SAREES BRANDS
-
KASHISH
SATYA PAUL
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THEORETICAL BACKGROUND
Introduction:
Sales promotion, along with advertising and promotion,
along with advertising and persona selling, is a wildly- used
basic tool in the marketing mix.
Sales prompting involves marketing activities, other
than personal selling, advertising. And publicity, that stimulate
consumer purchasing and dealer effectiveness.
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Under this definition, the activities involved turn out to be
a wide variety of promotional tools which seem- at first glanceto be related to each other only in a very loose fashion.
Sales promotion campaigns will add value to the product
because the incentives will generally not accompany the
product but typically be offered a as mail drops or as coupons
to be cut form newspaper. It is usual for a as temporary offer to
the customer in order to stimulate an immediate response for
example, free samples or money- off vouchers and of free sere
frequently used in sales promotions for brands or companies
which need to improve demand at captain periods
Sales promotion is often used in combination with other
promotional tools in order to supplement the overall effort.
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for
the
sales.
Contests
or
prizes
Similar to contest but winner
Coupons
chosen by chance.
Special
discounts
advertised
with
are
coupons
by
or
total
amount
Prizes
spent.
Similar to frequent shopper
Gifts
customer
who
Branded giveaways
to increase sales.
Items such as pens calendars
shopping bags, elc, with the
retailers logo are given to
Samples
customers
Free samples
of
products,
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tastes,
smells
given
to
customers.
Merchandise item given free of
Premiums
promotion
involves
complex
series
of
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2. PERSONAL SELLING
3. PUBLIC RELATION
4. SALES PROMOTION.
5. TELEPHONE MKTG.
1) ADVERTISING:
Advertising are the most widely used forms of promotion.
The term advertising includes any paid form of non-personal
communication through the media about a product the has
an identified sponsor. The media may include telephone
directories,
guides,
newspapers,
magazines,
radio,
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Types of advertising
There are many different forms of advertising
1. Product advertising:
Product advertising is aimed a enticing people to
the store in order to consider specific merchandise.
Product advertising will feature the promotion of
merchandise that is new, exclusive, and superior in
aspics of quality and design as well as creating
awareness
of
complete
assortments
or
special
merchandise events.
2. Markdown event advertising
This is used to create some information excitement
about a special period of lour cost offers for
products.
3. Institutional advertising:
This type of advertising is used to sell the store or
shopping mall as a pleasing place to shop. the
communication emphasis is on the available range
of shops, ease of parking or other consumer
benefits.
4.window
displays:
window
opportunity to provide a
is
as
offer
major
electronic
and
non-electronic
media
of
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5) Newspaper.
Personal Selling:
Personal selling is an attempt to gain benefit through
face-to face contract between the sellers representative
and
those
people
with
whom
the
seller
wants
to
to
engaging
any
customer
entering
the
department in a conversation.
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Public Relations:
Public relations are non-personal communication, which
changes opining of achieve coverage in a mass medium,
which is not paid for by the soire. Public relations (pr) is
important not only in obtaining coverage, but also in
suppressing potentially bad coverage, a company which has
good lines with the media is more likely to have the
opportunely to stop news that could be damaging to a
company.
The main benefit of PR is that it capriole and enhance a
companys image. This is very important for service- based
companies that are reliant on a more tangible positive
image in order to be successful.
Benefits of obtaining good PR effort are
1) Help to build image of brand.
2) Help to develop favorable opinions by the drip effect
to the information provided,
3) Can generate increased sales.
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information etc)
3) PR events, media conference and newsworthy
stunts
4) In-house and customer magazines.
5) Sponsorship and donations,
PR activity can either be planned or unplanned, planned
activity means the retailer attempts to retain control over the
actively and news release. With unplanned activity the retailer
simply reacts in the most beneficial way to the change of some
publicity or to suppress a negative news item.
4 sales promotions:
Sales
promotion
involves
any
paid
non-
personal
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Telephone marketing
Telephone marketing is coning of age in the 1980s because of
the ever-increasing cost of marketing and selling products and
services in the more traditional ways.
Telephone marketing
saver the time and money. It also helps to direct contact with
customer.
Retail organization keeps record of every permanent customer
by the became a member of organization. And shoppers stop
keep a or retail organization keep a s record of non-member
through the KYBC form. KYBC MEANS (KNOW YOUR BIG
CUSTOMER) it means that a customer which is purchase
worths. 4000 and above, that customers record keep by
shoppers stop in detail such as first citizen no, contact no
transaction, no and amount .
Shoppers
stop
Ltd,
contact
type
of
customer
through
telephone.
E-mail marketing/ internet marketing:
e-mail marketing or internet marketing also used for
increasing
sales
in
shoppers
stop
it
is
also
as
sales
promotional activities .
e-mail marketing or internet marketing means a shoppers stop
ltd contact with the customer on internet, for saying various
schemes, offers of shoppers stop. Shoppers stop also keep email address of member and non-member of the organization
and permanent customer.
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OTHER
IMPORTANT
PROMOTIONAL
TOOLS
ACTIVATES
1 ensures maximum product exposure.
2 provide displays, which enhance product appearance and
create interest.
3
Conclusion
These are the sales promotion activating help to increase sales
of shoppers stop. S.S.L. also take help of these activities for
increase sales and profit.
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Findings
1) Shoppers stop ltd do not give proper attention on
increasing sales shopper stop do not give emphasis to
become a membership.
2) Shoppers stop do not frequently arrange the sales
promotion activities
3) Shoppers stop is expensive according to customers.
4) Shoppers stop do not build long-term relationship with
customer.
5) Shoppers stop ltd. do not give proper training to its C.C.A.
or employers
6) According to customers shoppers stop ltd staff do not
give proper service to customer them.
7) Shoppers stop only attention on in store marketing or
shopper stop pay less attention on out store marketing.
8) Shoppers stop ltd. do not give information about various
schemes to customers.
9) Shoppers stop do not try to change the attitudes of
customers
10)
the product
11)
Shoppers
stop
do
not
recruitment-qualified
employee.
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Suggestion
1) Shoppers stop ltd should attention on increasing sales.
2) Shoppers stop ltd. should emphasis on to become a
membership
3) Shoppers stop should arranged frequently sales promotion
activities
4) Shoppers stop should reduced price of own brand
5) Shoppers stop ltd should build long term relationship with
customer
6) Shoppers stop ltd. should give proper training to their
employees.
7) Shoppers stop should given information to C.C.A. about
product features
8) Shoppers stop should provide information to customers
about various schemes
9) Shoppers stop should not only on in store marketing, but
also attitude and perception of customer
10) Shoppers
stop
should
try
to
change
attitude
and
perception of customers
11) Shoppers stop should provide a service of home delivery
to its golden glows member.
12) Shoppers stop should require of a qualified or graduate
candidate.
Shoppers
stop
should
give
only
hours
duty
to
its
employees/C.C.As.
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Contact no.
Questionnaire
b) 20 times
d) above
b) ladies wear
c) home section
d) mother care
b) Excellent .
c) good
c) other
b) no
b) no
b) no
c) advertising
d)media
b) public relation
d) all of these.
in terms of service?
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Bibliography
1) Retail Marketing Management
David Gibert
2) Marketing management
Philip kotler
3) Marketing managers handbook,
Britt and guess.
4) Magazines of shoppers stop
web site
1)
www.shoppersstop.com
2)
www.google.com
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