Energy Policy 2.

0
designing behavioral changes
for energy efficiency

connecting energy talents

Greencubator`s mission is to nurture belief in new energy opportunities, progressive for humanity and environment

empower
energy innovators

innovate for
climate and sustainability

spread
the story

connect
the change-makers

push
the energy frontier
www.greencubator.info

We are Greencubator
the platform for
connecting energy talents

promoting sustainable innovations

Listed among the TOP10 social initiatives-2013 by Ukrainska Pravda and The Insider

What we do?
2 Ukrainian green startups
presented themselves at
CeBIT as a result of
Greencubator - CODE_n
cooperation

Impact: energy innovators!

TeslaCamp invites you to join energy innovations fun
3 TeslaCamp 3 teams become finalists
of RockStart Accelerator Smart Energy
program (out of 120 contestants)
best energy startup
at IBM Mentors Kay,
winner at hack4good
now resident in
RockStart
Accelerator

Media coverage

Focus areas
Behavioral
changes

for energy efficiency

and waste minimization

social innovations

Communities
Local
empowerment
economies
development

Green content:
video and text
Energy
innovations
hackathon

Incubators
development

entrepreneurship

Lectures of
leaders in green
entrepreneurship

Curricula
development

education

Energy Efficient
Universities
International
cooperation

for syndication by
Ukrainian media

Joint media
projects

media

Sustainable
Media School
for journalists
and bloggers

Energy Policy 2.0

where to start?

Renewables?

Renewables?

Externalities /
Environmental footprint?

Externalities

This is how our building look in thermal cameras

separatist allies

Arent you forgetting something?

Extraction

Generation

Distribution

Consumption

An average energy efficiency promo for consumers

Why nobody gives a damn?

Aliens, predators, oligarchs?
Whos guilty?

Geometry vs. physics!

No financial returns!

People hate saving energy

but they love saving money

They are actually

saving brain energy

Have you ever tried quitting smoking?

Brain

is the center of
energy efficiency ecosystem

Energy Policy 2.0

Consumer-driven

Consumer-driving

Consumer-engaging

Interactive

People can be
a powerful change agent

Hippies as drivers of energy revolution

They revolted
against huge utilities

Advertising is
not enough
Behavioral design rules!

If you are not

shaping the behavior
you are not shaping the market*!
(actually, you are missing it)

* If you got this presentation through Facebook,

Mark Zuckerberg did a nice job shaping your behavior :)

Energy Policy 2.0

People are
Advocates

Watchdogs

Investors

Investors? What investors?

Our people are poor,
lazy and apathetic!*
*a major stereotype

An average car
20 years passed

An average heating control

20 years passed

Yes, its fortochka, baby!

There are some advantages

of ancient technologies

But some things have to go

go away, go south, live in our memories

People love being cool

even more than saving money!

Add feedback loop

financial! People love saving money!

Build smart networks

I even dare to say Smart Grid
This Internet thingy is
highly insecure and
easily hackable

Smart ads!
This works!

Yes, energy
is warfare too

Financial tools
Money fuel the change

Consumprion-
based invoicing

Credits & interest

rates coverage

Funding energy-
audits and renovation

Things to stop
Worst enemies are well-knows

Punishing
energy-efficiency

Sticking
to inefficiencies

Feeding
monopolies

Behavioral tools
there are things to stop and things to launch

Key tools
Gamification

Peer pressure

Engagement

People power

Enabling collaboration and upstream generation

Empowering
communities

Enabling
small-scale
generation

Grid access
to new players

Energy innovations
Worst enemies are well-knows

Energy
apps

Consumer
networks

IT for energy

Energy sector capitalization

Market cap of sector is better then losses of NaftoGaz

New
business
ideas

Capitalization growth
for energy sector

Investments
attraction

Converting peer pressure into savings

Monetizing sustainable behavior

Recyble Bank

Mosaic: Crowd-investing solar energy

World`s largest crowdsourcing project proves

- change is possible!

We are open for cooperation!

Roman Zinchenko
+380 67 4492876
roman@greencubator.info

find greencubator at