IEEE Spectrum Tech Insider:

WiMAX: Ready for Prime Time

December 5, 2007

Samsung - Mobile WiMAX

December 5, 2007
Rick Svensson
Director Sprint / XOHM Account
Herndon, VA
rsvensso@sta.samsung.com

Samsung Proprietary & Confidential

What is Mobile WiMAX?

Mobile WiMAX is the first wireless
broadband service designed for
IP traffic from the beginning
Wide Bandwidth Technology
1.25MHz
5, 10, 20 MHz
Efficient frequency utilization
Flat IP network architecture
Utilize already existing IP Infrastructure and Services
OFDMA air technology
OFDMA is the best technology for mobile broadband

Samsung Proprietary & Confidential

Samsungs WiMAX Leadership

Standards Leader
Major contributor to 802.16e
WiMAX Forum Board Member

Deployment Leader
KT Wave 1 2006
Sprint Wave 2 2007

Device Leader
MITs
Embedded Devices
Chipsets

Infrastructure Leader
In-building solutions
MIMO and BF

Samsung Proprietary & Confidential

WiMAX Forum - Board Member

469 Companies

Board Members (15)

Ecosystem/
Applications
(19%)

Service
Providers
(38%)

46 Companies

System
Vendors
(22%)
Silicon/
Component
Suppliers (21%)

March 2004

June 2007
Samsung Proprietary & Confidential

3 Imperatives for Mobilizing the Internet

(Source: Sprint Investor Forum 8/16/07)

Innovation in Distribution:
Chipsets: Single chip WiFi + WiMAX
Devices: Embed chipsets in mass
market laptops and consumer
electronic devices

Innovation Multimedia Solutions

Visual Centric, Interactive,
Personal Broadband

Distribution: Leverage consumer

electronics sales distribution channels

2
Affordable Service
Pay as You Go, Pre-paid,
or Monthly Subscription

Samsung Proprietary & Confidential

3
6

Ecosystem - Devices
Mobility

Voice & Data Centric

Video
Data

Voice

Contents Centric
Video
Data
Voice

Computing

Business Centric
Video
Data
Voice

Samsung Proprietary & Confidential

KT Mobile WiMAX Update

Commercial Launch April 2007
2.3GHz / 8.75MHz
Standard Type 2 RAS
U-RAS Mini
U-RAS HS (indoor)

South

Soft-Commercial

Korea
Seoul
Bundang

Commercial

More than 550 RAS

Metropolitan area (Seoul)
17 College Campuses

Soft-Commercial

Commercial

Nationwide Deployment

Samsung Proprietary & Confidential

KT Extended Service Plan

KT WiBro commercial devices
Type

Models

Embedded PC

SENS Q35, SENS Q45

Mobile PC

SPH-P9000 (Deluxe MITS)

Modem

SPH-1100 (PCMCIA card, 06 June launched)

SPH-1200 (DBDM USB dongle, 07 Mar launched)

Smart phone

SPH-M8100 (MITS)

KT WiBro key services based on Web 2.0

Section

Services

UCC/UGC

Real time Mobile UCC/UGC

Myweb (Smartphone Only)

Mobile RSS (Real Simple Syndication)

Webmail (Smartphone Only)

Integrated email service

Multiboard

Multimedia Conferencing/Communication

PC Control

Remote PC controller

Samsung Proprietary & Confidential

Samsung Network Leadership

ASN G/W

Standard 7.8 Gbps

Micro 600 Mbps

Femtocell

High capacity
Dense Urban, Urban

Macrocell
In-Building, Campus

Picocell
Low capacity
Rural, Highway,
Hole filling
Microcell

Samsung Proprietary & Confidential

10

PicoCell Products for Coverage Solutions

Capacity
Tx power
Spectrum
Antenna
Size
Benefits

: 1Carrier / Omni
: 200mW
: 2.3/2.5/3.5GHz
: 2x2 MIMO
: about 14 liters

- Full compliant to IEEE 802.16-e standard

. Seamless handover with Macro network

- Same performance as Macro in a small package

- Ease of Installation
. Low power consumption and light weight
. Initialization with local/remote software
. Software configurable center frequency
allocation (within 72 MHz)

IP
Network

[ Campus, Shipyard ]

From/To ACR

Samsung Proprietary & Confidential

11

PicoCell Products for Coverage Solutions

Capacity

: 1Carrier / Omni

Tx power

: 200mW

Spectrum

: 2.3/2.5/3.5GHz

Antenna

: 2x2 MIMO

Size

: about 2 liters

U-RAS LS3

Benefits
- Cost effective In-building solution than
legacy solutions
- Small size, high capacity
- Easy installation (using UTP cable backhaul)
IP
Network

GbE

From/To ACR

Samsung Proprietary & Confidential

UTP
Cable

12

Legacy Product for In-building Solution

Capacity

: No capacity
(shares Macro RAS resources)

Tx power

: 10W (per RU)

Spectrum

: 2.3/2.5/3.5GHz

Master Hub Unit Remote Hub Unit

(MHU)
(RHU)

Benefit
- High power RF covers multiple stories
(3~4 stories per 1 RU)

RF Unit
(RU)

RU 1
(40dBm
/10W)

RU 2

IP
Network

From/To
BS

RF Cable

Optic Fiber

MHU

Samsung Proprietary & Confidential

RU x

RHU

13

Femtocell Product for Home Coverage

Items

Description

Profile

Profile C

Duplex Scheme

TDD

Configuration

1Carrier/Omni

Channel
Bandwidth

10MHz or 5MHz(09.1Q)
* Software Configurable.

U-RAS UbiCell

Capacity

16 users (awake and sleep)

RF Output Power

50mW/Carrier/path @10MHz channel badwidth

25mW/Carrier/path @5MHz channel bandwidth

Dimension
(H x W x D)

Less than 2-litter

Power Supply

AC power using adaptor

Installation Method

Indoor

Miscellaneous

Desktop, wall, and ceiling mountable

Hole filling or Home/Office applicable

Samsung Proprietary & Confidential

ACR

UbiCell

IP Core
Network

Public
RAS

Note PC

14

Mobile WiMAX Tech. Roadmap

1 Gbps Demo at 4G Forum (07.Aug)
- Multi-User 1 Gbps with 40 HD video streams
- 100 Mbps at 60 km/h with inter-cell HO

MIMO Demo at 3GSM (07.Feb)

-DL 2x2 MIMO,UL Collaborative MIMO
-10 MHz DL Peak 37 Mbps, UL 8 Mbps

FDD Demo (06. Dec)

-10MHz FDD 2x2 MIMO@ 2.5GHz
-DL 66Mbps UL 41.5Mbps

MIMO Field Test (06.Oct)

-DL 2X2 MIMO,UL Collaborative MIMO
-Beamforming, AMC, H-ARQ

802.16m Trial(08.4Q Plan)

-4X4 MIMO 40MHz TDD
-4X4 MIMO 20MHz FDD

4G Demo (06. Aug)

- 3.5Gbps with 8X8 MIMO
- 100 Mbps 2-cell handover @ 80km/h
- 120MHz TDD @ 3.775GHz

Samsung Proprietary & Confidential

15

Global & Mobile WiMAX - Summary

WiMAX is here today
Hundreds of trials
Commercial deployment 2007

WiMAX is the first global standard

wireless network that supports the
convergence of broadband and mobility
WiMAX enables the embedded device
business model
Samsung, Intel, Motorola and Nokia
provide global leadership

Sprint will offer a world class WiMAX

network that will enable ease of global
roaming to other WiMAX networks
Come to Washington to try Sprints
service in 2008

Samsung Proprietary & Confidential

16

Christian John
WiMAX Business Development Division
Director, WiMAX Strategic Planning
December 5, 2007

INFORMATION IN THIS DOCUMENT IS PROVIDED IN CONNECTION WITH INTEL PRODUCTS. NO LICENSE, EXPRESS OR IMPLIED, BY
ESTOPPEL OR OTHERWISE, TO ANY INTELLECTUAL PROPERTY RIGHTS IS GRANTED BY THIS DOCUMENT. EXCEPT AS PROVIDED IN
INTELS TERMS AND CONDITIONS OF SALE FOR SUCH PRODUCTS, INTEL ASSUMES NO LIABILITY WHATSOEVER, AND INTEL
DISCLAIMS ANY EXPRESS OR IMPLIED WARRANTY, RELATING TO SALE AND/OR USE OF INTEL PRODUCTS INCLUDING LIABILITY
OR WARRANTIES RELATING TO FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, OR INFRINGEMENT OF ANY PATENT,
COPYRIGHT OR OTHER INTELLECTUAL PROPERTY RIGHT. INTEL PRODUCTS ARE NOT INTENDED FOR USE IN MEDICAL, LIFE
SAVING, OR LIFE SUSTAINING APPLICATIONS.
Intel may make changes to specifications and product descriptions at any time, without notice.
All products, dates, and figures specified are preliminary based on current expectations, and are subject to change without notice.
Intel, processors, chipsets and boards may contain design defects or errors known as errata, which may cause the product to deviate from
published specifications. Current characterized errata are available on request.
Intel and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other
countries. Intel, the Intel logo, Pentium, Celeron, Intel SpeedStep, Intel Centrino, and Intel NetBurst are trademarks or registered
trademarks of Intel Corporation and its subsidiaries in the United States and other countries.
*Other names and brands may be claimed as the property of others.
Wireless connectivity requires additional software, services or external hardware that may need to be purchased separately. Availability of
public wireless LAN access points limited. Wireless experience may vary. Certain WLAN functionality and security features may require
additional software. System performance, battery life and functionality will vary depending on your specific hardware and software.
Please visit www.intel.com/products/centrino/more_info for more information.
Copyright 2007 Intel Corporation.

The Mobile Internet

WiMAX Positioning
Drive the adoption of WiMAX network, solutions & services
Large scale WiMAX networks worldwide by 2010
Make WiMAX devices and service available world wide

Drive the broadband S-curve: uptake of subscription and devices

Single Mode WiMAX

CPE Voice + Data (+ Video)

Dual Mode WiFi-WiMAX

Notebooks
MIDs

Fixed

Cellular

Single Mode 3G
Handheld Phones
Dual Mode 3G/WiMAX
Grow the TAM, MSS
Handheld Smart phones
Notebook Business Users

Mobile
Internet

Single Mode -WiMAX

Notebooks
MIDs

All Mobile Broadband is Evolving to

OFDM including 3G
Cellular

1G

Broadband Wireless

Wireless LAN

2G

3G

802.16d

802.11a/b/g

802.16e

802.11n

LTE

802.16m

All Mobile Broadband is Evolving to

OFDM including 3G
Mobile Broadband 4G
Cellular

1G

Broadband Wireless

Wireless LAN

2G

3G

802.16d

802.11a/b/g

802.16e

802.11n

LTE

OFDMA-MIMO
New
Spectrum
802.16m
All-IP Core NW

Expanding from a strong base

Mobile WiMAXdelivers four times the throughput of other

wireless technologies at up to one-tenth the cost. Sprint 8/06
Names and Trademarks Are The Property of Others

Projected WiMAX Global

Deployments
WiMAX Trials

2004
10

2006
250

Population Covered
Nationwide WiMAX Carriers

Source: Intel

2008
400

2010

2012

150M

650M

1.3B

>10

>20

WiFi today, WiFi-WiMAX Tomorrow

WiMAX Begins with the US
Wi-Fi 02 08

MU

<2002: Wireless LAN niche

200 -

technology, low awareness

150 -

2003: Joint Centrino launch with

$300M+ worldwide marketing
campaign

100 50 -

2006: Wi-Fi ramped to 90% in three

years

0
00

02

04

06

08

10

*Source: ABI Q107, Intel Estimates

Worldwide NB PC Shipments
Embedded WLAN in NB PC Shipments
Projected embedded WLAN/WIMAX in NB

WiMAX 2008+
Embedded WiMAX capable
notebooks -- high attach rate
US in 08, Worldwide 09+

Intel Silicon driving new devices

Worlds first combo Wi-Fi/WiMAX Module
Fixed Modems

Mobile Notebooks
& handhelds

CE

2006-2007

2007-2008

2008+

Committed to embed WiMAX into next-generation

Intel Centrino Processor Technology notebooks
Intel may make changes to specifications, product descriptions, and plans at any time, without notice.
Other names and brands may be claimed as the property of others

Building on a Tradition of
Notebook Platforms
Santa Rosa
2007

Montevina
2008

Refresh

Penryn
(with Intel 45nm Hi-k metal
gate silicon technology)

Echo Peak

Integrated
Wireless Broadband
WiFi-WiMAX Combo
~4X WiFi Throughput

Integrated WiFi / WiMAX

Integrated WiFi + WiMAX = PC economics applied to mobile broadband
Platform level optimizations deliver economics not seen before for mobile broadband

Silicon-level synergies
MAC level re-use; same RF front end (value SKU); shared crystals, EPROM, A/D &
D/A circuitry

Integration onto the same Mini Card saves costs and a slot
Half mini-card form factor for value SKU

Shared antennas save cost, ease design-in and enable a platform approach to
noise mitigation
Coordinated WiFi and WiMAX power management ensures proper operation at
the platform-level
Streamlined, globally consistent certification process saves OEMs time and
money

The Embedded WiMAX Model

Reducing CPGA
Channel
Sales

# of Subscribers

($ + HC)

Marketing

Intel
Synergies
For
Embedded
WiMAX

Intel Synergies

with Intel
(Push)

($ + HC)

Device/
Equipment

Channel
Sales
Marketing

= $$
Baseline
(Pull)

Time

Embedded WiMAX Benefits to Operators

All products, platforms, dates, volumes and figures specified are preliminary
based on current expectations, and are subject to change without notice.

CPGA:Cost Per Gross Add

Thank You

Questions & Answers

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