PROJECT REPORT

ON
COMPRATIVE STUDY OF STRATEGIC MARKETING OF
TATA MOTORS LTD AT NEW DELHI

Session 2014-2015
Submitted to Uttar Pradesh Technical University for the partial fulfillment of the
requirement for the award of the degree of Master of Business Administration

Submitted By:
PRADEEP KUMAR
Roll. No.: 1309670023
M.B.A 3rd SEMESTER
Under the Guidance of:
Prof. Neha Poddar

Department Of Management

VISHVESHWARYA INSTITUTE OF ENGINEERING &

TECHNOLOGY DADRI, GREATER NOIDA

CERTIFICATE

This is to certify that the project titled COMPRATIVE STUDY OF STRATEGIC MARKETING
OF TATA MOTORS LTD AT NEW DELHI is carried out by Pradeep Kumar, Roll No.
1309670023, under the guidance of Prof. Neha Poddar towards the partial fulfillment for the
award of degree of Master of Business Administration (M.B.A) from Uttar Pradesh Technical
University Lucknow. This is bonafide record of the work carried out by above mentioned student
in the certificate.

Core Faculty

(H.O.D)

FACULTY GUIDES CERTIFICATE

Certified that the dissertation title COMPRATIVE STUDY OF STRATEGIC MARKETING
OF TATA MOTORS LTD AT NEW DELHI is a bonafide work done Pradeep Kumar
under my guidance in partial fulfillment of Master of Business Administration programme of
Uttar Pradesh Technical University. The views expressed in this dissertation is only of that of
the researcher and the need not be those of this institute. This project work has been corrected by
me on the basis of rough draft being submitted.

Neha Poddar
Assistant Professor

DECLARATION
I do hereby declare that the dissertation title COMPRATIVE STUDY OF STRATEGIC
MARKETING OF TATA MOTORS LTD AT NEW DELHI is a record of bonafide work
done by me under the supervision of

Dr. Sandesh kumar sharma, NIMS Institute of

Management & Computer Sciences, Jaipur 303121

and submitted to NIMS University,

Rajasthan in partial fulfilment of the requirements for the award of degree of Master of Business
Administration..

Pradeep Kumar

ACKNOWLEDGEMENT
In order to make my project I acknowledge a special thanks to all those people
without whose supports it would not be possible for me to complete my report.

First of all I really thankful to my Nims University because of them I could achieve
the target. I express my sincere thanks to my project guide Dr. Sandesh Kumar
Sharma who had guide to me throughout my project.

I would also thankful to the (TATA MOTORS LTD) for giving me this opportunity
to work on project in Jaipur (Rajasthan). I convey my heart full thanks to the
Mr. Ashish Somani (TSM OF TATA MOTORS LTD) and GM, DGM & the all staff
members of Tata Motors Ltd, with their help and corporation.

Also I would like to express my inner feeling for all the people for co -operating and
helping me throughout the project.
Last but not the least I am thankful to my parents and friends who have provided me
with their constant support throughout this project.

Makshud Khan

CONTENTS
Sr. No

Descriptions

Page No.

1.

Bonafides forwarding certificate

2.

Faculty guides certificate

3.

Declaration

4.

Acknowledgement

5.

Contents

6.

Executive Summary

7-10

7.

Introduction

11-13

8.

Company Profile

14-27

History

28-46

10.

Organization Structure

47

11.

Direct Competitors

48-49

12.

Company Position

50-52

13.

Product Mix

53-90

14.

Research Methodology

94-95

15..

Analysis and Finding

96-104

16.

Finding and Inference

105-106

17.

Recommendations and Conclusion

107-108

18.

Questionnaire

109-111

19.

Bibliography

112-113