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Trilingual professional with history maximizing impact, ROI, and profitability of diverse business initiatives
for multinational corporations ranging from small- and medium sized companies to Fortune 500.
• Transform concepts into lucrative realities, spearheading strategic analysis and planning.
• Translate data into high-return recommendations, expertly interpreting for audiences on all levels.
• Drive sales and revenue growth, identifying key factors vital to success in unique markets.
• Support long-term company vision, designing and proposing targeted studies and surveys.
• Build, train, and lead world class teams, completing projects under strict and competing deadlines.
Strategic Analysis & Planning • 3G & 4G Mobile Industry • Wireless Market • Economic Research
Proposals • Sino-Euro-US Market & Consumer Trends • Sales & Revenue Monitoring • Forecasting
Presentations • Feasibility Studies • Focus Groups • Customer Surveys • Team Building & Training
PROFESSIONAL EXPERIENCE
Highlights:
• Pioneered highly successful international consulting business, growing loyal client and referral bases
among global technology, wireless, and ecommerce organizations.
• Played key role in executive strategic planning and product development meetings.
• Invited as Business Instructor at 2 colleges in France and China; taught Principles of Marketing,
International Marketing, Mobile Marketing, and International Consumer Behavior.
• Authored and published 9 research papers for worldwide conferences and academia journals.
• Wrote published book, “Chinese Consumer Market: Opportunities and Risks,” and contributed
business case and book chapter for 2 additional books.
KEY PROJECTS
Resume
LEI TANG, PhD • Page 2 • tanglei99@gmail.com • www.technoadoption.typepad.com/english
Doctor of Philosophy: Management Science, Institut National des Télécommunications, Paris, France
Master Degree: Telecom Management, Institut National des Télécommunications, Paris, France
Post-Graduate Degree: Marketing, ESLSCA Business School, Paris, France
Bachelor of Arts: French as a Foreign Language, Foreign Language Institute, Dalian, China
BOOK PUBLICATIONS
“Chinese Consumer Market: Opportunities and Risks”, Woodhead Publishing and Amazon.com, 2009
“Huawei Technologies and their 'Wolf' Characters of Management”, published as business case for book
“Managing Innovation, Technology, and Entrepreneurship,” Amazon.com, 2009
Chapter 12: “Chinese Traditional Culture and Chinese Consumer Behavior” for book “Global Consumer
Behavior,” Hermes Science and Amazon.com, 2006
9 research papers published in the different worldwide conferences and academia journals since 2005
(full list available on request)
Telecom Group Grant from Institut National des Télécommunications for Masters studies
“Excellent Appreciation” for “Forecasting Chinese 3G Business…” presentation
ADDITIONAL LANGUAGES
Resume