BUSINESS PLAN

SPARK
Dayvanshi Srivastava
Mayuri Agrawal
Aviral Bhardwaj
Ankit Tripathi
Ishan Gaurav
Naveen Sharma
Ravi Tiwari

BUSINESS PLAN

January 6, 2015

BUSINESS PLAN

SECTION 2: THE VISION AND THE

S
PECTION
EOPLE 1: THE BUSINESS
To ensure profitable growth of the business and its members
P1.ROFILE
2.
To establish chain of outlets in Lucknow and in whole UP in future
Description of My Business
Spark is an electronic retail outlet. It specializes in organized Retailing of consumer
electronics, home appliances, Beauty and grooming appliances and mobile phones,
Gaming consoles. It is a multi-brand, multi-product retail store which stocks an entire
range of consumer durables.

Targeted Market and Customers

1. Family home owners, typically with children because family with children
typically have a large number of electronic devices.
2. Single home owners because they adopt technology using lots of gadgets in their
home.
3. Commercial businesses now every business is making themselves techno-friendly
therefore they require new electronics to support their business.

THE PEOPLE
Work Experience Related to My
Intended Business
Aviral Bharadawaj
Growth
Trends
In This Business
1. Website designing
and Website Hosting

Because Indian market is now technology-driven in 21st century therefore there is huge
Ankit
scope Tripathi
of electronics and other gadgets in the market. Even the middle-income level
1. System
Admin. At NIIT
consumers
are purchasing
electronics to maintain their status.
Consumer electronics registered faster volume growth in 2012 compared to 2011.
Naveen
Sharma
Increasing
demand for tablets, smartphones and LED TVs ensured positive volume
1.
Assistant
Engineer
at BEPLin 2013. The countrys urban youth showed a greater
growth for consumer
electronics
propensity to purchase new devices as income levels rose. Product innovations and
frequent launches of high-tech new products stimulated retail growth.

Pricing
Power
Personal
Background and
Our
business
is a trading
Education
Credentials
Dayvanshi
Srivastava- BBA+MBA
business,
not manufacturing
Mayuri Agrawal- B.COM(HONS.) +MBA
Aviral Bhardwaj- B.TECH(IT) +MBA
therefore
not applicable
Ankit Tripathi- BCA + MBA
Ishan Gaurav- B.TECH(E.C) +MBA
Naveen SharmaB.TECH(MECH.) + MBA
Ravi Tiwari BBA+ MBA

BUSINESS PLAN

SECTION 3: COMMUNICATIONS
Computer and Communications
Tools
(Session 3): Furnish a tabulation
of each piece of equipment you
intend to use including a
description and the budget for
each. You can use the following
as a guide.
Resource Requirements:
Credit Card Machine (wired) Rs. 288 per month

Telephones
Landline With Broadband connection Rs. 1,600 (approx.)

Computers
1 Laptop Rs. 30,000 (approx.)
1 All-in-one printer Rs. 10,000 (Approx.)

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SECTION 4: ORGANIZATION
Business Organization

We will be adopting partnership form of business organization because there is

stronger potential of access to greater amounts of capital. Partnerships are relatively
easy to form.

Professional Consultants
Advocate Dr. Amardeep Gaur (www.amardeepgaur.in)
Insurance Agent Mr. Brijesh Kumar Shukla
Accountant Any member of our team

Licenses
Sales tax ID (TIN No.) will be required to get dealership from distributors. We will be
getting this TIN No. after getting our firm registered with local registrar.

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SECTION 5: LICENSES, PERMITS

AND BUSINESS NAMES
Due Diligence Procedures for
Licenses, Permits and Business
Names (Session 14):
List the following:
DBA:
Zoning:
Licenses:
Local:
State:
National/Central Govt.:

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SECTION 5: LICENSES, PERMITS

AND BUSINESS NAMES
Trademark:
Sellers Permit:
EIN:

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SECTION 6: INSURANCE
Insurance
Shopkeeper Policy (General Insurance) for Rs. 50,00,000 at Rs. 26,000 Premium annually

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SECTION 7: PREMISES
Location Criteria
(Session 7): Outline your location
criteria.
Tentative Business Location

Space Requirements- 2500 sq.ft. Approx.

Future Requirements- Additional 1500 sq. ft.

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SECTION 8: ACCOUNTING AND

CASH FLOW
Accounting

Cash Flow Planning

Analysis of Costs

BUSINESS PLAN

SECTION 8: ACCOUNTING AND

CASH FLOW
Internal Controls

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SECTION 9: FINANCING
Financing Strategy

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SECTION 10: E-COMMERCE

E-Commerce Plans
Right now we will be starting with creating official pages on social networking sites like
Twitter and Facebook. This will be done to promote our brand. Within a month of our
establishment, we will be developing our own official website where all the information
about our showroom including the catalogue and option for online shopping will be
provided.

E-Commerce Budgeting
Website will be developed by members itself

E-Commerce Competition

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SECTION 11: ACQUISITIONS

Due Diligence Procedures for
Acquisitions
(Session 11): List the following:

BUSINESS PLAN

SECTION 11: ACQUISITIONS

BUSINESS PLAN

SECTION 12: MARKETING

Marketing Plan

Advertising and Promotion

Plans

Purchasing and Inventory

Control

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SECTION 12: MARKETING

Training Policies
(Session 12): Describe your plans
for hiring and training your sales
associates.

The Competition

How I Plan to Take Advantage of

Competitors Weak Points

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SECTION 13: GROWTH PROGRAM

Expansion

Handling Major Problems

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SECTION 14: INTERNATIONAL TRADE

Due Diligence Procedures for
International Trade(Session 14):
List the following:
Export Counseling:
Export Readiness:
.
Agent/distributor Agreement:
Analysis of Competitive
Considerations:
Evaluation of Country Risk:

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SECTION 14: INTERNATIONAL TRADE

Describe your plans
Describe your marketing and
advertising plans.
Evaluate potential problems
.
Describe the licensing
requirements

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SECTION 15: MANAGING

EMPLOYEES

1. (Session 15): Include copies of

job descriptions for all employees
you intend to hire.
2. (Session 15): Include a copy of
the job application form and
screening procedures you intend
to use.

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SECTION 15: MANAGING

EMPLOYEES
3. (Session 15): Provide a copy of
your intended benefits package.

4. (Session 15): Provide a copy of

your employee handbook.

5. (Session 15): Outline your initial

and ongoing training programs
for employees.

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SECTION 15: MANAGING

EMPLOYEES
6. (Session 15): Identify the labor
attorney who will be advising you
on employee matters.

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SECTION 16: HOME BASED

BUSINESS ISSUES
8. Factors in Selecting the
Business
(Session 16): Describe your
considerations for selecting your
home business and list:
1. Your experience in the
business
2. Why appropriate for home
based
3. Your utilization of Internet
and communications tools
4. Home based zoning and
licensing required
5. Your competition

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SECTION 16: HOME BASED

BUSINESS ISSUES

9. The Home Based Business

Format
(Session 16): Describe if the
business is part-time
(moonlighting) or full time.
1. If a full time business describe
your preparations before quitting
your job
(see check list in session)

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SECTION 16: HOME BASED

BUSINESS ISSUES
10. Conflict of interest
management
(Session 16): If business is parttime describe your conflict of
interest policy and
compartmentalization of job and
business.
11. Operating personnel
(Session 16: Describe the
personnel who will be involved in
operating the business including
any family members. Describe
participation and responsibilities.