Advanced

Internet
Technology
Includes Practicals

THE BOOK COVERS

Search Engine Optimization and Its Objectives

Developing an SEO Friendly Website

Responsive Web Design with HTML5 and CSS3

CSS3 for Designing and developing Pages

Forms with HTML5 and CSS3

RIA and Mashup

` 399/-

ABOUT THE BOOK

ISBN: 9789351197164 Pages: 436 Author: Deven Shah

The book is designed to introduce the concept of search engine and help readers determine Search Engine Optimization (SEO)
objectives. The readers will be able to understand how to develop on SEO plan prior to site development and will become wellversed with HTML5, CSS3, and responsive Web design. This book will also help the readers to learn the characteristics of RIA,
keyword generation, Google analytics, familiarize themselves with responsive Web design, and Amazon/Google or yahoo mashup.

IN THIS BOOK, YOU WILL LEARN ABOUT

Search Engine Optimization: Understand the basics of a search engine; determine SEO objectives; find the audience for a site;
and create pages, content, communities, links, and pay-per-click campaigns

Responsive Web Design with HTML5 and CSS3: CSS3 and responsive Web design; media queries; HTML5 for responsive
design; CSS3 selectors, typography, and color modes; stunning aesthetics with CSS3; conquer forms HTML5 and CSS3

RIA and Mashup: Characteristics of RIA; Web mashup ecosystem; mashup techniques; comparing AJAX with the traditional
approach

ABOUT THE AUTHORS

Deven Shah is currently working as a Professor and Principal in one of the oldest engineering college affiliated to Mumbai
University. He is an open source Evangelist and pioneered Open Source Based content in the engineering studies at the University
level. In the year 2009, he created Private Cloud by using the Open Source Technology in the college to demonstrate how to set up
a Virtual Computing Lab. He has received IBM Awards for his work on SOA Security and The IBM Drona Award (2009). His projects
have been selected in top 20 best projects in the IBMs Greta Mind challenges for four consecutive years. He has authored several
books on topics like Security, Networking, Linux, etc. He is certified Vulnerability Assessor and has developed various courses
by using Open Source Technologies for leading computer institutes in India. He has also carried out various government-funded
projects on Security and Cloud Technologies.
The proficient team at Dreamtech Press has seized the market of engineering textbooks, bringing excellent content in engineering
and technical education to the fore. The team Dreamtech Press is committed to providing excellence in quality of content by
judiciously analyzing the needs of its readers and ensuring dedication of its authors and editors in catering to those needs.
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TABLE OF CONTENTS
1 Search Engine Optimization and its
Objectives
yy Search Engine Basics
yy An Introduction to SEO
yy Layout of Search Result Pages
yy Algorithm-Based Ranking System
Relevance and Importance

yy Search Engine Success Factors

yy Media Queries
yy Supporting Differing Viewports
Viewports v/s Screen Size

yy Embracing Fluid Layout

Fixed-Width Layouts
Fluid or Liquid Layouts
yy Flexible Images
yy Proportion-Based Grids
yy HTML 5 for Responsive Design
New Features of HTML5
Structuring an HTML Document
Editors and Browsers Supported by HTML5
Creating and Saving an HTML Document
Validating an HTML Document
Viewing an HTML Document
Hosting Web Pages/Exploring Elements
Horizontal Rules
Line Breaks/Paragraph
Exploring Multimedia Elements
Exploring the FIGURE and FIGCAPTION
Elements
Exploring ARIA Accessibility
Exploring Offline Web Applications
Exploring Web Communication
Detecting HTML5 and CSS 3 Features Using
Modernizr
...and more

5 Forms with HTML5 and CSS3

yy Exploring the FORM Element
yy Exploring the INPUT Element

Describing the text Type

Describing the color Type
Describing the search Type
Describing the tel Type
Describing the url Type
Describing the email Type
Describing the password Type
Describing the datetime-local Type
Describing the datetime, date, month,
week, and time Types
Describing the number and range Types
Describing the file Type
Describing the hidden Type
Describing the checkbox Type
Describing the radio Type
Describing the submit Type
Describing the reset Type
Exploring the BUTTON Element
Exploring the Multiple-Choice Elements
The SELECT Element
The OPTION Element
The OPTGROUP Element
Exploring the TEXTAREA and LABEL Elements
Exploring the FIELDSET and LEGEND Elements
Describing the DATALIST Element
Submitting a Form
The enctype Attribute
The action Attribute
The method Attribute
Using the enctype, action, and method
Attributes
Styling HTML5 Forms with CSS3
...and more

On the Page SEO group

Off the Page SEO Group/Violations
yy Determining Search Intent and Delivering
Relevant and Fresh Content
Estimating Content Quality
Link Analysis
Evaluating Social Media Signals
Disambiguation and Freshness
yy Analyzing Ranking Factors
Negative Ranking Factors
Some More Ranking Factors
yy Using Advanced Search Techniques
yy Vertical Search Techniques
Image Search/Video Search
yy
News Search/Book and Blog Search
yy
yy Country-Specific Search Engines
yy Determining SEO Objectives
Strategic Goals of a SEO Practitioner
Understanding Search Engine Traffic and
4 CSS3 for Designing and Developing Pages
yy
Visitor Intent
yy
yy Basics of CSS3
Developing SEO Plans Prior to Site
yy

Understanding
the
Syntax
of
CSS
Development
yy
Inserting CSS in an HTML Document
SEO for Raw Traffic
y
y
CSS3
Selectors
SEO for E-Commerce Sales
The Universal Selector
SEO for Mindshare/Branding
The Type Selector
SEO for Lead Generation and Direct
The Class Selector
Marketing
The ID Selector/The Child Selector
SEO for Reputation Management
yy
The Descendant Selector
SEO for Ideological Influence ...and more
The Adjacent Sibling Selector
6
RIA and Mashup
2 Developing an SEO Friendly Website
The Attribute Selectors
y
y Characteristics of RIA
yy Accessibility of Website to Search engine
The Query Selector
yy Moving From Web 1.0 to Web 2.0
yy Defining Your Sites Information Architecture
yy Pseudo-Classes and Pseudo-Elements
Web 2.0 Ecosystem
Site Architecture/Structure Design
Exploring Pseudo-Classes
Principles
Technology enabler for Web 2.0
Exploring the Pseudo-Elements
Flat and Deep Architectures of a Website
yy Web Mashup Ecosystems
yy Typography
yy Site Auditing to Identify SEO Problems
yy Mashup Technologies
Popular Font Families
yy Web Analytics and Current Server Statistics
Mashing on the Web Server

Exploring
Font
Properties
in
CSS
Software
RUI Using AJAX
Introducing Web Font
yy Determining Top Competitors in SEO
Mashing with JSON
y
y
CSS
Color
Modes
yy Search Engine Indexing Status
yy RIA: AJAX versus Traditional Approach

The
Opacity
Property
yy Benchmarking Current Rankings, Traffic Source,
Evolution of Web Application
The RGBA Value Format
and Volumes
Problems with Technologies
HSL and HSLA Values Format
yy Conduct SWOT analysis
AJAXThe Solution
yy Keyword Generation/Using Google Analytics
Using Color Properties
Creating a Sample AJAX Application
yy Creating and Optimizing Pay-Per-Click
yy Stunning Aesthetics with CSS3
yy Technical Background
Campaigns
...and more
Using the text-shadow Property
JavaScript and AJAX
Exploring Gradient Properties
3 Responsive Web Designing with HTML5 and
JSON Alternative to XML
CSS3
Exploring Background of a Web Page
Syndication/REST and WS
yy CSS3 Transitions/CSS3 Transformations
yy Getting Started with HTML5, CSS3, and
yy Animations
...and more
yy LAB Session
...and more
Responsive Web Design
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