INTERNAL

COMMUNICATION
Initiatives & Implementation

Navi Mumbai

Internal communications plan was defined for the Local Chapter, Clients, EPs
& Interns.

For Local Chapter

I strongly believe that right kind of communication

with members can lead to an
NomaanShaikh<nomaan.shaikh@aiesec.net>
enhanced level of engagement, for the same purpose - I had setup a standard of
communication from the EB to the LC. This included elimination of random
[IMP]OctoberLCDay/OLCReviewOutput
formatted mails and replaced the same with a sort of standard.
NomaanShaikh<nomaan.shaikh@aiesec.net>
Mon,Oct27,2014at11:40PM
To:AIESECNaviMumbai<aiesecnm@googlegroups.com>
Below is an example of one such standard email.
PoweredbyCiMavericks.

GBM Output | 26/10/2014

HEY AIESEC!
After a follow up on OLC, its time to work for 120. (that rhymes)
Celebrate the same by updating your cover and display pictures on social media
portals, let everyone including AIESEC India notice us for good. On the same note do share your statuses and tweets relevant to AIESEC work with #willfor120, #AIESEC #AIESECIndia & #aiesec_nm;
Marketing will love you for that
You can find the 'Last 75 Days' booket in the output, it should help you to gauge the
current scenario and plan better for completing the LC targets.
Let's burn down mediocrity.

ClickHereToViewTheOutputPackage

Navi Mumbai

Apart from defining a mailing system, I had the typical Facebook group which
provided a platform of casual communication.

We are probably one of the few Local Chapters to have an entire Local Chapter
on one Podio workspace. - See Here, This was done as I strongly believe in
accountability - Updates from all departments were recorded on this workspace
and the same information was shared in realtime with the Local Chapter.

For Clients

The year 2014 started with a vision for strengthen CRM and focus on
relationship building & NOT for direct business generation, this was done with
the view that AIESEC In Navi Mumbai had never known the concept of CRM in
its truest definition and also, because expecting to generate business from past
stakeholders in a span of 1 year of relation building is not applicable - atleast in
our reality.

This being said, our communication revolved around thanking clients post delivery
and sharing information on products.

The communication designed was also aimed to ensure that we showcase our
entity as a professional organisation.

Standard Thank You mailer templates were in place (On our Mailchimp account)
and the same were expected to be released by a CIM manager to relevant
clients. This was done with the help of notifications (specially designed
workflow) by ER departments on the Podio workspaces.

Check next pages for the sample mailers.

Navi Mumbai

How can we benefit your organization?

www.aiesec.in

Mock Stock Exchange | 2014

Dear *|FNAME|*,
I would like thank you on behalf of AIESEC In Navi Mumbai for associating with us to
deliver Navi Mumbai's first ever 'Mock Stock Exchange'. It has been an honour and a
privilege to have worked with professionals of high calibre like yourself.
We hope to have met your expectations and promise to extend our cooperation for as
long as possible.
We request you for your valuable feedback, this is part of a concerted effort to raise and
maintain standards among our operations on a local level for the benefit of present and
future stakeholders like yourself.

Feedback

MSE 2014 | Aftermovie

MSE 2014 | Pictures

BENEFITS OF WORKING WITH AIESEC

Global Talent Solution

Youth Marketing Solutions

AIESECsGlobalExchangeProgramisahighly
effective and direct way to access
global talent. Our program provides both
short-term and long-term HR solutions.

AIESECsconferencesandnetworksprovideaccesstoa
targeted group of culturally-aware, globally-minded young
leaders. They are excellent platforms for raising
awareness of your company.

Position in our AIESEC Alumni Network Customized Engagement

AIESECsalumniareadiversegroupof
professionals employed by organizations in
various sectors worldwide. AIESEC currently
connects over 80,000 alumni, many of whom are
emerging business, social, and political leaders.

AIESEC is dedicated to providing value-added services to

our clients including customized programs that are tailored
to your unique needs. If you have an idea or would like to
explore possibilities, please contact our Business
Development Team by clicking here.

We are excited to meet new organizations like yours, learn about your initiatives and how we can support
them. Contact us to get started today!

Contact Us!

Navi Mumbai

Page 1 / 2

Navi Mumbai

Navi Mumbai

For EPs

The idea here was to present AIESEC as a professionally run organization and
also to make the EP connect with the entity as opposed to the person raising
them. Different standardized mailers were in place and sent on relevant times
(When an exchange personnel updates the EP info on their Podio workspace, a
workflow was defined to give a task to my CIM manager as to send the
particular EP the decided mailer. This was again followed by other mailers when
the EP was matched and realised.

We focused on linking the facebook group for EPs to the mailer based
communication in an attempt to gather Impact photos from experience and the
same were collected and given to Marketing department for OGX promotion.

EP Documents are updated on Podio

Task being directed to CIM Personnel
Relevant mailers are sent, EP is added on FB Group
Experience photos shared with Marketing
Content used to generate business

The mailers contained information on NPS, support tool, culture shock and
AIESEC In Navi Mumbai brand.

Check next pages for sample mailers

Navi Mumbai

Navi Mumbai

Navi Mumbai

Navi Mumbai

Content shared with Marketing (example)

Navi Mumbai

For Interns

The key point in mind was to ensure proper NPS education & explanation of
right tools in case of queries/issues. Apart for this, communication was designed
to collect impact showcasing content.

Intern Documents are updated on Podio

Task being directed to CIM Personnel
Relevant mailers are sent
Experience content is collected
Impact Showcase

Check next pages for sample mailers and impact showcasing materials.

Navi Mumbai

Navi Mumbai

MailChimpTemplateTest"FinalICXMail2"
1message
nomaan7@hotmail.com<nomaan7@hotmail.com>
To:nomaan.shaikh@aiesec.net

Mon,Jan5,2015at5:54AM

WelcometoAIESECinNaviMumbai

2014-2015 | Powered by CiMavericks

7 Looong Days!!!
Hello! Now only 7 days remain for your realisation.
We hope everything is going good & it has been exciting for you as it has been for us
to have you on our team.
To know more about Navi Mumbai Please visit and explore
our Website and DiscoverIndiapage
We hope you are well versed with the NPS. If not please go through the NPS Guide.

NPSGuide

In case of any issues please feel free to get back to us at our Helpdesk.

Facebook

Twitter

Instagram

YouTube

Navi Mumbai

Navi Mumbai

MailChimpTemplateTest"FinalICXMail4"
1message
nomaan7@hotmail.com<nomaan7@hotmail.com>
To:nomaan.shaikh@aiesec.net

Mon,Jan5,2015at5:54AM

WelcometoAIESECinNaviMumbai

2014-2015 | Powered by CiMavericks

Hellooo!!!
Final moments of your beautiful AIESEC experience.
Find the Impact report form here.
Make sure you have filled the all NPS by now. If not, please fill it soon. Make sure
you have read the NPS Guide sent to you in previous mails.
We would request you to share your experience, your story with the whole world.
Visit our CultureShock page to share your story and inspire others to have an
AIESEC experience.
We're sure that you had a great AIESEC Experience!!!

In case of any issues please feel free to get back to us at our Helpdesk.
You may stay up to date with us on the following

Facebook

Twitter

Instagram

YouTube

Navi Mumbai

Impact Showcase Samples

Navi Mumbai

Impact of timely informative communication played a crucial part in helping our NPS and the same
is evidenced by the fact that AIESEC In Navi Mumbai is one of the entities with Leading NPS score
(In AIESEC India)

As on November, 2014

Navi Mumbai

THANK YOU!

Navi Mumbai