BTEC National Certificate in Creative Media Production (Film & TV)

QCF

Unit 2: Communication Skills for Creative Media Production

Assignment 2: Television Advertisements

Student name:

Assessor:

Ellie Buchan

Assignment deadline

11.05.2015

Issue date:

12.01.2015

Lead IV:

Demetrios Symeou

Unit 2: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show
that the learner is able to:

To achieve a merit grade the evidence must show

that, in addition to the pass criteria, the learner is
able to:

To achieve a distinction grade the evidence must

show that, in addition to the pass and merit
criteria, the learner is able to:

P1

M1

use appropriate techniques to extract

information from written sources with
some precision
present a structured and detailed media
production report which conveys
information and explains conclusions
with clarity

D1

review reports to make changes with

frequent beneficial effects
deploy and manage technology to pitch
a media production proposal effectively
and with some imagination

D3

employ forms of address in a media

production pitch to communicate ideas
effectively.

D5

use appropriate techniques to extract

relevant information from written
sources

M2
P2

present a media production report

which conveys relevant information

P3

review reports to make changes with

occasional beneficial effects

P4

deploy and manage appropriate

technology to pitch a media production
proposal

P5

employ appropriate forms of address in

a media production pitch to
communicate ideas.

M3
M4

M5

D2

D4

use appropriate techniques to extract

comprehensive information from written
sources
present a well-structured and substantial
media production report which conveys
information with precise exemplification
and justifies conclusions with supporting
arguments
review reports to make changes with
consistently beneficial effects
deploy and manage technology to pitch a
media production proposal with creativity
and fair and to near-professional
standards
employ forms of address in a media
production pitch, with flair, to
communicate ideas with impact.

BTEC National Certificate in Creative Media Production (Film & TV)

Unit 30: Advertisement Production for Television

Lead IV:

QCF

Assignment 2: Television Advertisements

Demetrios Symeou

Unit 30: Assessment & grading criteria (tick when criteria are met)
To achieve a pass grade the evidence must show
that the learner is able to:
P1

describe structures and techniques of TV

advertisements with some appropriate
use of subject terminology

P2

originate and develop an idea for a TV

advertisement working within
appropriate conventions and with some
assistance

To achieve a merit grade the evidence must show

that, in addition to the pass criteria, the learner is
able to:

To achieve a distinction grade the evidence must

show that, in addition to the pass and merit
criteria, the learner is able to:

M1

explain structures and techniques of TV

advertisements with reference to
detailed examples and with generally
correct use of subject terminology
originate and develop an idea for a TV
advertisement showing some
imagination and with only occasional
assistance
produce a TV advertisement to a good
standard showing some imagination
and with only occasional assistance

D1

explain own TV advertisement

production work with reference to
detailed illustrative examples and
generally correct use of subject
terminology.

D4

M2

M3
P3

produce a TV advertisement working

within appropriate conventions and with
some assistance

P4

comment on own TV advertisement

production work with some appropriate
use of subject terminology.

M4

D2

D3

comprehensively explain structures and

techniques of TV advertisements with
elucidated examples and consistently
using subject terminology correctly
originate and develop an idea for a TV
advertisement showing creativity and flair
and working independently to
professional expectations
produce a TV advertisement to a
technical quality that reflects nearprofessional standards, showing creativity
and flair and working independently to
professional expectations
critically evaluate own TV advertisement
production work in the context of
professional practice, with elucidated
examples and consistently using subject
terminology correctly.

BTEC National Certificate in Creative Media Production (Film & TV)

QCF

Unilever makes and sells products under more than 400 brand names worldwide
Two billion people use them on any given day
Unilever's Corporate Vision - helping people to look good, feel good and get more out of life shows how clearly the business understands 21st centuryconsumers and their lives. But the spirit of this mission needs to reach out to more potential customers.
Therefore Unilever is inviting advertising agencies to participate in this exciting opportunity to carry our message out to new consumers.
The successful agency will be contracted to produce designs and create advertising materials
for repositioning or extending a number of our products in the marketplace.
Please create a response to the Unilever tender. You should:
Produce an in-depth analysis of a UK television advert, this should include research into Unilever and (extraction from) Ofcom and the ASA. The method of
presentation should be a Prezi. You must include quotes, a reference list and reference in the Harvard style.
(U30: GC1 & U2: GC1)
Create a report for a new idea for a Unilever product advert based on your own and existing research and that can be pitched (U2: GC1 & GC2)
Pitch your advertisement proposal, in formal environment, to Unilever representatives (U2: GC4 & GC5)
Complete pre-production documentation for a Unilever product (U30: GC2)
Produce and export an advert that demonstrates repositioning of a Unilever product (U30: GC3)
Additional BTEC requirements
An evaluation of your production work (U30: GC4)
Review and amend work to improve understanding and grading criteria that has been achieved (U2: GC3).
3

BTEC National Certificate in Creative Media Production (Film & TV)

Task Ref.

QCF

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