CV Loek (A.A.

M) Hopstaken

Born in Haarlem, The Netherlands, July 19, 1951.

Living alternately in Ho Chi Minh City (Vietnam) and Amsterdam Zuidoost (The Netherlands).
Married. Online profile: www.linkedin.com/in/loekhopstaken. Email: loek.hopstaken@gmail.com

CV Contents
1. Career Overview
2. Accomplishments in HRM, PR, Training & Coaching
3. a. examples of services: The Netherlands
b. examples of services: Vietnam
4. Customers in The Netherlands and Vietnam
5. Publications
6. Education
7. Personal interests & extracurricular activities
8. Contact information

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1. Career overview
1976 1977 travels: North & South America as a reporter for De Tijd (Dutch weekly)
1977 1993: Career in Banking
1977 1978 ABN Bank Assistant Foreign Payments
1978 1982 NCB Bank Assistant Personnel Officer / Assistant Organization Officer
1982 1985 Postgiro (state owned bank) Senior Job Evaluation Officer
1984 1986 Postgiro / Postbank Project Manager Privatization HRM
1986 1988 Postbank (= the by now privatized Postgiro) Manager Job Evaluation Department
1986 1988 Postbank Projectmanager Development Postbank Job Evaluation System
1988 1990 NMB Postbank Group Management Trainee PR & Marketing Division
1990 1993 NMB Postbank Group / ING Bank Senior Quality Manager
1991 present time: Career in Training, Consulting and Coaching
1991
Founding of own company: Hopstaken Bedrijfsadvies Consultant, Trainer.
Delivering various services to medium and small sized companies in Benelux
1995 1999 Silhouet Management Support Trainer, Consultant; course development
1996 2000 Silhouet Business Club Founder, Master of Ceremonies, 1st Speaker
2001 2006 delivering training programs for ISBW / Schouten & Nelissen
2003 2008 teaching foreign students of international business management (bachelor & master
levels) at Dutch Delta University, Deventer, The Netherlands. Fields: communication;
marketing communications; organizational design; public relations
May 2005
appointed Professor at DDU
Dec. 2007
appointed Professor at Wittenborg University of Applied Sciences, Apeldoorn (fields: change
1

management, communication, public relations, public affairs, corporate governance

2007 p.t.
Setting up a professional activity in Vietnam, as business consultant and lecturer
2008 p.t.
Living and working as trainer, university teacher, business consultant, and lecturer
in Ho Chi Minh City. 2 to 3 yearly, 4 to 6-week business visits to The Netherlands
2009 p.t.
Operating as Resident Representative in Vietnam for Wittenborg University of
Applied Sciences (since June 2009), authorized to sign its certificates for
designated courses (issued from The Netherlands)
2009 p.t.
Director of Training Alliance ITC/TTC, Ho Chi Minh City
2010 p.t.
Judge for Key to Success CEO business game show (Chia khoa thanh cong CEO) for
Hoanggia Media Group (VTV1) sofar, 20 shows have been aired
2011 2014 Chairman Advisory Board ERC Institute Vietnam
2011 p.t.
Board Member of Chinese American Scholars Association (CASA)
2014 p.t.
Director of Training at International Business & Law Academy (IBLA)
2014 p.t.
Adviser of Kien Giang Union of Friendship Organizations (KUFO)

2. Accomplishments in HRM, PR, Training & Coaching

for Postbank (1986-88): successful change of the salary system from a governmental setup to a
privatized one (design; presentations to Board of Directors, Trade Unions, and 10,500 personnel);
completion of a tailor made job evaluation system conforming with the norms of the Dutch banking
world, presented to and accepted by all parties concerned (Board; Unions; Council of Personnel)
for NMB Postbank Group (predecessor ING bank; 1989-1990): completion of a research into the
salary consequences of the merger; merger of the PR & Communication departments (structure,
personnel); introduction of Total Quality Management to its 23,000 personnel
for Silhouet Management Support (1993-1999): training appr. 3,000 entrepreneurs and managers in
communication and leadership skills; Team Engineering sessions for many companies, including a
Philips product division and a Heineken regional sales division, a top Ford dealer, a top Renault
dealer; creating and running (as MC) the Silhouet Business Club (1996-2000), with 100
entrepreneurs as members; 50 seminars designed, delivered and reported about in a monthly
newsletter
for Hopstaken Bedrijfsadvies (1999- present time): long term coaching and training programs,
bringing companies from the pioneer phase to the professional phase (1996- present time)
for Dutch Delta University (2003 2008) and Wittenborg University (2007 p.t.) as a Professor,
(Communication; Change Management; Organizational Design; Human Resource Management;
Corporate Strategy; Marketing Strategy; Promotional Management) and tutoring graduation
assignments; appr. 180 Bachelors and 40 Masters in Business Administration alumni, mostly from
China and Vietnam
as a Visiting Lecturer at several Ho Chi Minh City universities (University of Technology,
University of Industry, RMIT and Thai Nguyen University Paris Graduate School of Management
MBA program), delivering courses and seminars to future Bachelors & Masters of Business
Administration (2008 p.t.)
as its co-founder, stockholder and Director of Training, setting up Alliance ITC, now TTC, a service
company developing and organizing management training programs
Judge for the VTV1 business TV show Key to Success, 12 programs (2010), including the Finals
(September October). 16 programs (2011), including the Finals (November)
Interview on FBNC (February 2012) in Toi Va Vietnam (interviewer: Mr. Tran Quoc Khanh)

3a. Examples of services: The Netherlands

Workshop Communication (4-5 day; standard program)

Workshops Communication & Coaching, and Communication & Management, made to fit the
Servant Leadership culture at Voerman International
2

Mediations on executive and management levels for family-owned & -run companies
2-year, 26-day in-company Workshop for Young Executives (The Allround Manager I-II)
PR project to improve the name and reputation of a company, damaged by unlawful media campaign
Locating a (human) source of problems, lading to high personnel turnover and a high sick leave,
followed by the handling of the situation
Chairing / leading strategy sessions with Boards of Directors and Management Teams
Workshops Efficiency (2-3 day), Job Evaluation Meetings (2 day), Effective Meetings (2 day),
Recruitment (2 day), Team Engineering (2-3 days)
Job Interviews & reporting advice on who to hire, who not to hire; conditions of hiring
Customer and employee satisfaction and internal HR research by interviews & reporting (incl. 360
Feedback; performance management)
External Personnel / HR Officer of medium sized and small companies
Individual and Board level or Management Team Consultancy on HRM, internal communication,
conflict management, PR, strategy & organization
Individual and Board level or Management Team Teaching of top and senior management on various
communication & management topics
President of a series of executive meetings (CEOs of ship repair wharfs recently acquired by Damen
Shipyards; former competitors) to reach agreement on cooperation
Teaching English speaking MBA-classes on Change Management, Strategy, Corporate Governance
(Business Ethics), Strategic Marketing, Organizational Design and Communication1, including
exams (DDU)
Teaching (English speaking) BBA-classes on Communication, Organizational Design and Public
Relations, including exams (DDU)
Delivering Master Classes (seminars) to students (MBA, BBA) of Wittenborg University (Change
Management; PR; Public Affairs; Corporate Governance; Conflict Management)
Teaching various personnel management and general management (day / evening) courses for ISBW
and other Dutch training companies
Preparing and chairing bi-yearly management team meetings
Examples of assignments:
- 3 day workshop commercial communication for Area Managers (Voortman)
- Coaching managers (Lebrun)
- Employee survey & job descriptions update (Hali Liften)
- Master classes at Wittenborg University of Applied Sciences (Apeldoorn)

3b. Examples of services: Vietnam

April 2007 August 2008: 3 visits to Vietnam (HCMC, Hanoi, Da Nang)

2 seminars delivered for Tan Thuan Industrial Promotion Company (IPC) senior management,
HCMC (August 2007) topics: organization, leadership
Luncheon workshop for Supply Chain Council
9 seminars at International Business & Law Academy

November 2008 p.t.: Ho Chi Minh City

MBA course in Presentation Skills for Consultants at HCMC University of Technology /

Ludwigshafen University
BBA course in Personal Presentation Skills at RMIT

Including, Personal Communication Skills; Commercial Communication (Sales); Negotiation; Presentation Techniques; Conflict
Resolution (mediation techniques); Management Communication Skills; Team Communication Skills; Intercultural Communication
Skills.

Seminar / Workshop Strategic Thinking (at VSIP, for SPECTRA)

same, 2-Day Seminar (for Traininghouse Vietnam)
9 seminars at IHTC; in-company at HCMC enterprises & at Melior Business School (spring 2009)
Sales Management at North Central University (USA) articulation program with HCMC University
of Industry
same, Office Management
3-Day seminars on Leadership and Change Management, for top officials of the Ministry of Labour,
Invalids & Social Affairs Hanoi (for Royal Business School)
5-Day Course in Leadership (HCMC; for Royal Business School)
Workshop Organizational Silos for SPECTRA (Petronas Chemicals, Vung Tau)
Team Building workshop at RMIT
Examiner for the Key to Success business game TV show, choosing CEO of the Month (VTV1; 12
shows, incl. the Final Rounds: CEO of the Year (2010, 2011)
HRM-seminar for IEM
Other assignments in 2010: Lecturing and conducting workshops on various topics at PACE (HRM),
RMIT (Personal Presentations), Royal Business School (The Specialist HRM program: 4 courses;
Public Speaking Skills; Leadership Course for Vietnam Airlines; Event Speaker & Judge for Sony
Vietnam, HCMC & Hanoi), SPECTRA (at Tae Kwang Vina /Nike, Bien Hoa: Performance
Evaluation; at CapitaLand, HCMC: Understanding Vietnamese Culture for Expats, Business
Etiquette & Networking Skills), Alliance ITC (Train-the-Trainer; several keynote speeches)
Personal Coach for Vietnamese Entrepreneurs
Assignments in 2011-2014:
- Lecture for Leadership Conference HCMC (Developing Ethics Awareness)
- Recruitment & Career Start; Career Planning (HRM Program) at Royal Business School
- Sales Management for Area Sales Managers & Sales Supervisors, 2 days for De Heus
- 17-day Management Development Program for Schoeller Bleckmann Vietnam
- MBA program Thai Nguyen University / Paris Graduate School of Management (2x4 days
Marketing Management in Hanoi & Da Nang; 2x4 days HRM in Hanoi; 2x4 days in Hai Phong)
- Customer Service (Vietnam Airlines)
- Ethical Leadership (Dalat Hasfarm)
- Speaker at TEDX Mekong
- Jury Member Key to Success CEO national tv show (28 shows, including 2 Finals VTV1)
- Personal Presentation Skills & Communicating Across Cultures (2 courses at RMIT for first year
bachelors Professional Communications)
- Interpersonal Communication & Public Relations (2x2 public courses at Royal Business School)
- Panel discussion at RMIT (social entrepreneurship)
- Panel discussion opening event of Viet Youth Entrepreneurs Boot Camp (2011: class talk about
ethical leadership; 2012: class talk about starting a new business) (with Stanford Technology
Ventures Program, Silicon Valley - USA); 2014: business coach of one of the teams
- Organizational Culture & Efficiency (2 public courses at Royal Business School)
- Strategic HRM Academy of Finance MBA (Uni. Of Gloucester, UK)
- Strategic HR Planning (Royal Business School)
- Coaching & Mentoring (Royal Business School)
- HRM course (IPL-2; through PACE)
- Consultancy & Coaching HFIC Managers & Staff in cooperation with Asian Institute of
Technology (focus on HRM), 30 days
- 8-day Allround Manager Program 1 - 12 (part one of a complete management development
program for De Heus Vietnam), followed by 3x2 days specialized management programs
- 5-day Management Development program for Robert Bosch Vietnam (PACE)
- 24-day Management Development program for Unique Design
- 8-day Management Development program for Control Union Vietnam & Eco2
- Coaching & training for Iteq Vietnam
4

FBNC Toi Va Vietnam: talkshow (business education; MBA; entrepreneurship)

Stress Management Workshop for Petronas Oil & Gas (PACE)
Coaching; Organizational Change, Cross-Cultural Communication and Change Management
workshops for CARE Vietnam (NGO)
Mentoring Workshop for Vietnam Breweries Ltd (Heineken) top managers
Sales seminar + Management seminar for Anovafeed
Management Skills course (Authentic Leadership) for VCCI
Seminar on Vietnamese culture & Generation Management (Dutch Business Association
Vietnam/ Eurocham)
Development of Staff Regulations, Codes of Ethics & Codes of Conduct for several clients
Development of tailor made Job Evaluation Systems
Workshop Generation Management for Vietnamese alumni of Dutch universities

4. Customers in The Netherlands and Vietnam

The Netherlands
ING Bank (workshops, seminars)
Philips (workshops)
Heineken (workshops)
Yamaha Benelux (workshops, consultancy)
Roland Benelux (workshop, consultancy)
Voerman International (workshops, etc.)
Amnitec (workshops, coaching, consultancy)
Hollands Glorie (coaching, consultancy)
Campagne (workshops, consultancy, etc.)
Progmatic (workshops)
Damen Shipyards (consultancy, coaching)
Dutch Delta University (teaching, seminars)
Wittenborg University (teaching, seminars)
Industrial Automation (workshop)
De Boer Nieuwkoop (workshops, coaching)
Royal Van Zanten (workshops)
WVL Staalbouwers (workshops)
Ford Roeleveld Utrecht (consultancy, coaching)
Mafait Almere (workshops, consultancy)
Harvey Nash (consultancy)
Hocras (consultancy, coaching)
G&D Promotions (workshops, coaching)
NFP Photography (consultancy, coaching)
Movon (workshops, coaching)
Interpolis (workshop, coaching)
Eurograss (workshops, consultancy)
Houwers & Holtackers (workshop, coaching)
Robijns (workshops, coaching)
Parmentier (workshops, coaching)
City of Boarnsterhiem (workshops)
Famous Fashion (workshops, coaching)
Market Vision (consultancy, coaching)
Lebrun Metaaldraaierij (workshops, coaching)
DoAll (workshops, consultancy)
IBS Consist (workshop)
JC Nieuwenhuizen (workshops, consultancy)
Van Kerkwijk Pianos (workshops, consultancy)

business field
Financial services
Electronics
Brewery
Musical instruments
Musical instruments
International relocations
Flexible connectors
Classic Sailing Boat rental
Advertising, promotion
Electronic Engineering
Ship & ship repair wharfs
IBABBA, MBA
IBABBA, MBA
Industrial engineering
Printing company
Pot plants, cut flowers
Steel construction
Ford Dealer
Renault Dealer
Employee secondment
Hospitality wholesale trade
Billboarding
Industrial photography
Logistics
Insurance
Lawns; grass seeds
Food quality inspectors
Professional gifts (wholesale)
Fur coat manufacture & sales
Municipality (Friesland)
Apparel (for major European retail chains)
Hospitality market research
Machine parts manufacturing
Professional sawing machines
IT service provider
Building contractor
Pianos & keyboards store
5

Kok Watersport (consultancy, coaching)

OV Media (workshops)
Van Puffelen (coaching)
Hali Liften
Actrion (consultancy, coaching, workshops)
HPMG (workshop, consultancy)
Alpas Hendrion (workshops, consultancy)
Lomans Groep (workshops, coaching)
Machinefabriek Duyvis (consultancy)
AFAS (workshops)
Voortman Groep

Boat & sailing store

Outdoor advertising
Billboarding
Elevator construction & maintenance
Accountants
Advertising agency
Forklifts; servicing platforms
General Engineering
Processing machines for cocoa industry
ERP software development & implementation
Automated machines

Vietnam
Tan Thuan IPC
HCMC University of Technology (University
of Ludwigshafen)
Vietstar (Thai Nguyen University / Paris Graduate
School of Management Marketing; HRM
RMIT (HCMC campus)
HCMC University of Industry (NCU)
SPECTRA (VSIP; Petronas Chemical; Nike;
CapitaLand)
Le & Associates
NutriWay Vietnam (now Provimi)
Training House Vietnam (a.o. Sacombank)
Khue Van Academy
VCCI HCMC
Royal Business School (public courses;
Ministry of Labour, Invalids & Social Affairs;
Vietnam Airlines; Sony Vietnam)
PACE Education (mini MBA program)
Institute for Potential Leaders (IPL)
Alliance ITC (Associates)
Hoanggia Media Group
Unique Design
ISM (a.o. Vietnam Airlines)
Dalat Hasfarm
De Heus Vietnam LLC
Schoeller Bleckmann
TEDX Mekong
Asian Institute of Technology
HCMC Finance & Investment Corporation
Iteq Vietnam
CARE Vietnam
Petronas
Vietnam Breweries Ltd (Heineken)
Anovafeed

business field
Industrial development
MBA program
MBA program
BBA Professional Communications Program
BBA program
Training
Training & consultancy
Animal food
Training & consultancy
Training
Vietnam Chamber of Commerce & Industry

Seminars & courses

Seminars & courses
Management courses
On-the job training programs
Key to Success CEO TV Show
Interior design
Management training courses
Cut flowers, pot plants
Animal Food
Oil & gas drills & equipment
Inspirational talks
Training & Consultancy
Investments & fund management
Steel machine parts
NGO focusing on women empowerment
Oil & gas
Brewery
Animal food

5. Publications (most can be found online at www.scribd.com)

Online publication of an 8 page monthly newsletter for Dutch relations (Wat is Wijsheid??? in
Dutch; What is Wisdom???). 100 issues published between June 2001 July 2009.
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Online publication of a 4-page 3-monthly newsletter for Dutch relations (De Alliantie in Dutch;
The Alliance), since 2009. No. 19 published November 2013.
The Dutch Vietnamese Management Supporter for Vietnamese relations: an 8-page 3-monthly
update about my activities in Vietnam, and current events. No. 33 published October 2014.
Online publication of a ca. 30-page 3-monthly newsletter for mainly Asian alumni of DDU &
Wittenborg University (What is Wisdom???). 18 issues plus 6 special editions published between
August 2005 December 2009.
Developing Ethics Awareness, Refereed Program of E-Leader Conference in Ho Chi Minh City,
Vietnam, http://www.g-casa.com, ISSN 1935-4819, Chinese American Scholars Association, New
York, New York, USA, January 2011.

6. Education
1971 1972 after graduation: traveling (Europe / UK; Near & Middle East)
1972 1977 academic studies: History of Art and History; teaching; reporting (travels through Europe,
North & South America)
1979 1982 Bachelor / Master Business Administration studies (NIVE, The Hague)
1982 p.t.
(ongoing) various management courses & seminars
1989 1991 Bachelor / Master Public Relations studies (Van der Hilst PR School, Amersfoort)
1993
Lead Assessor (ISO 9000 series) (Bureau Veritas / BVQI)
2001 p.t.
(ongoing) study: Mediation (Centre for Conflict Resolution, Haarlem)
2014
Train-the-Trainer 5 Choices, Presentation Advantage (FranklinCovey USA/PACE)
Research areas:
Leadership & Management
Human Resource Management (HRM)
Organizational Design & Development
Business Communications
Public Relations (PR)
Public Affairs
Cross-cultural communications
Western + Vietnamese Generation Management
Business ethics
Languages:
Dutch & English (fluent spoken & written)
German & French (conversational)
Spanish & Italian (basic).

7. Personal interests, and extracurricular activities

Professional: management, personnel, organization, communication, coaching, strategy, social

media, mediation, education, social entrepreneurship
Linked In groups (Linkin Vietnam; many others)
Private: music (classic jazz; member of the global Duke Ellington Music Society; online jazz;
writing liner notes (The Duke in Munich); popular American & English music from 1930ies
1970ies; classical European music)
Volunteer: producing a 48-hour radio series on the music of Duke Ellington (selecting and
introducing ca. 660 tracks) for a Cape Town, South Africa based community radio station (Bush
Radio, Winner Prince Claus Award 2000); in Vietnam: several appearances at colleges &
universities to promote English learning & study skills
Networking with associates & alumni from Vietnam, China and other Asian countries
7

Literature (Dutch; Russian; English; South-American; American)

Photography; fine art; design
Travelling discovering nature, culture, food, through the peoples of the world; knows the way
in several European countries (UK, France, Italy, Spain, Germany, Belgium, Switzerland,
Austria, Greece, Sweden, Denmark), North America (USA, Canada, Mexico), Central & South
America (Guatemala, Honduras, El Salvador, Costa Rica, Colombia, Ecuador, Peru) and Asia
(Turkey, Iran, Afghanistan, Pakistan, India, Nepal, Vietnam, China Hong Kong).

8. Contact Information
Office & postal address in Vietnam:
A.A.M. Hopstaken
62/44 Duong So 6, P.5, Q. Go Vap
Ho Chi Minh City
Cell: +84 (0)9 0888 9450
Office & postal address in The Netherlands:
Gouden Leeuw 628
1103 KN Amsterdam Zuidoost
Cell: +31 (0)6 5109 7328
Passport: NVH165C47 exp. 5.11 2017
Email: loek.hopstaken@gmail.com
Profile: http://www.linkedin.com/in/loekhopstaken
Skype id: mrloek
Update November 2014