(ETR 300)

FUNDAMENTALS OF ENTREPRENEURSHIP

ALASKA HOT SCOOP ENTERPRISE:

FRIED ICE CREAM

By:
Intan Nurbaizura Binti Zainuddin
Juraidah Binti Ibrahim
Khairiah Binti Ibrahim
Noredayu Binti Rosli
Nor Fauzan Binti Md Sarwin
Ranita Binti Hisham

2003499925
2003257606
2003255873
2003255841
2003257620
2003256816

Prepared for:
En. Yamin Bin Kamis

Diploma in Information Management

Faculty of Information Studies
Mara University of Technology
Branch Johore, Campus Segamat
27 March 2006

Diploma in Information Management,

MARA University of Technology,
Johore Branch, Segamat Campus,
85009 Segamat,
Johor Darul Takzim.

Mr. Yamin B. Kamis

Lecturer of ETR 300,
MARA University of Technology,
Segamat Campus, 85009 Segamat,
Johor Darul Takzim.
16 March 2006
Sir,
Submission of Business Plan Proposal (ETR 300)
Referring to the subject stated above, we would like to submit the proposal of our project
paper for our ETR 300 subject.
This business plan was completed according to the guidelines and requirements
given according to our subject syllabus. This business plan also constructed to serve as a
blueprint and guide for a proposed business venture which covers administration,
marketing, operation, and financial aspects.
We hope that this business plan that we proposed does fulfill your requirement.
Any mistakes or lack in any area falls fully on us and we appreciate any comments or
remarks on our project in order to help us improve it and ourselves as well. Thank you for
your guidance and time to go through our business plan and analyzing it. With all our
efforts we hope that you will approve this business plan that we produced. Finally, with
the cooperation that arises among us can enhance a good collaboration.

Yours sincerely,

______________________________
(INTAN NURBAIZURA ZAINUDDIN)

Managing Director,
Alaska Hot Scoop Enterprise.

FUNDAMENTALS OF ENTREPRENEURSHIP
(ETR 300)

ALASKA HOT SCOOP ENTERPRISE:

FRIED ICE CREAM
A25 , GIANT HYPERMARKET SENAWANG,
Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus

INTAN NURBAIZURA BINTI ZAINUDDIN

2003499925

JURAIDAH BINTI IBRAHIM

2003257606

KHAIRIAH BINTI IBRAHIM

2003255873

NOREDAYU BINTI ROSLI

2003255841

NOR FAUZAN BINTI MD SARWIN

2003257620

RANITA BINTI HISHAM

2003256816

27 MARCH 2006

ACKNOWLEDGEMENT
All our proud and praise to Creator Allah S.W.T and Prophet Muhammad S.A.W.

Alhamdullilah syukur, and very thankful to Allah S.W.T. because of his blessing
to us we finished in complete our project paper ETR 300 with successfully.

For nowadays, to entering new areas of perspective after graduate, is important

phase to be aware and learned. For the prospect of business, this project plan of business
is hopefully can be as one way for us, to practice our ability and interest in other way, to
be a guideline to encourage our effort for becoming an educative business people.

This business plan can be effectively used for those who like to create a new
business or to the new entrepreneur.

Of course we cannot deny the risks that we had faced and many obstacles and
problem in order to finish up this project. However, from tolerance and responsibility
from each members with high effort and plus, advises and encouragement from many
parties especially our lecturer En Yamin Bin Kamis, here now we present this project
with success and well completed.We also would like to thank En Mazlan Bin Mohamad
for all his help and guidance in giving us the information about fried ice cream.In
addition, we really appreciate the help from our family and friends from 6DE1, 6DE2 and
6DE3 in completing our job.

Finally, hopefully that this business plans proposal will be a valuable meaning as a
guide to those who want to know how the business is working in clearly, correctly and
effectively manner of establishment and process management.

Thank You

ITEM
Executive Summary
1.0 Introduction
1.1 Logo of the Company
2.0 Purpose
3.0 Background of the Business
4.0 Background of Partners
5.0 Location of the Project
5.1 Type of the Building and Infrastructure
5.2 Type of Infrastructure
5.3 Physical location of the business
6.0 Administration Plan
6.1 Introduction
6.2 Administration Objective
6.3 Organization Strategy
6.4 Organization Structure
6.5 Organization Chart
6.6 List of Administration Personnel
6.7 Schedule of Task & Responsibilities
6.8 Schedule of Remuneration
6.9 Employment Benefit
6.10 List of Office Equipment & Supplier
6.11 Administration Budget
7.0 Marketing Plan
7.1 Introduction
7.2 Product Description
7.3 Target market
7.4 Market Segmentation
7.5 Market Size
7.6 Alaska Hot Scoop Enterprise SWOT Analysis
7.7 Main Competitors
7.8 Market Share
7.9 Sale Forecast

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ITEM
8.0 Operation Plan
8.1 Introduction
8.2 Operation strategy
8.3 Operation Process
8.4 Process flowchart
8.5 Symbol
8.6 Capacity Planning
8.7 Operation Hour
8.8 Materials requirement
8.9 Suppliers
8.10 List of Machine & Equipment
8.11 Operation Cost
8.12 Operation Budget
8.13 List of Operation Personnel
8.14 Schedule of Task & Responsibilities
8.15 Schedule of Remuneration
8.16 Operation Space Layout
8.17 Example of Machine & Equipment
9.0 Financial Plan
9.1 Introduction
9.2 The Objective of Financial Plan
9.3 List of Operation Personal
9.4 Schedule of Task & Responsibilities
9.5 Capital Contribution
9.6 Financial Strategy
9.7 The Importance of Financial Plan
9.8 The Process Financial Plan
9.9 Items of Financial Plan
9.10 Project Implementation Cost Schedule
9.11 Fixed Asset depreciation Schedule
9.12 Proforma Cash Flow Statement
10.0 Conclusion
Appendices

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1.0

INTRODUCTION

Name of the company: Name of our company is Alaska Hot Scoop Enterprise.

Nature of business: Our business is based food manufacturing and distributing the
products.

Industry profile: Our business is owned actively by partnership, incorporated as

an Alaska Hot Scoop Enterprise. As a small startup company, we recognize the
limitation of attempting to manufacture our products in a small premise. So that,
our companies can more concentrate on making the products, as well as give good
services to produce our products based on our customer demand.

Location of the business: Our business is locates at Giant Hypermarket at

Senawang. We choose this location because it is situated in the center area of
people passage from every place in Senawang.

Date of the business commencement: Our business will begin to operate on 1st
January 2006.

Factors in selecting the proposed business: We choose this business because its
make high profit and can expand future expectation. Besides that, it can attract
potential customer to buy it.

Future prospects of the business: This business has good future prospects. It is
because it has highly demand because we are producing new and unique products
and it differs from others products.

1.1 Logo of the Company

Description of

logo:

The Heart shape introduces the symbolic of the fried ice cream in Alaska hot
Scoop. It will attract people especially children to buy the ice cream.

The red color : To symbolize the high effort to run the Alaska Hot Scoop
Enterprise

The Pink color : The main strawberry taste of the fried ice cream in Alaska Hot
Scoop.

The symbol of face with a cap: To attract people especially children with exciting
feel to buy the fried ice cream.

The word of Alaska Hot Scoop: represent our business of the fried ice cream in
Alaska Hot Scoop Enterprise.

2.0 PURPOSE
A business plan is a document which describe a propose business or project to be
undertaken in a comprehensive manner. It also known as working paper, business
proposal, project paper, or prospectus. Alaska Hot Scoop Enterprise prepares this
business planning for several purposes:-

1.

Entrepreneurs
- It is prepared as a guidelines entrepreneur similar business.
- An opportunity to them to assess the business venture objectively, critically and
practically.
- To study and evaluate the feasibility of the business

2.

For Customers
- To serve a customer with efficiency and effectiveness in term of product and
services
- Try to fulfill the customer wants and needs based on quality of product and
services

3.

For Employees
- To give a clear picture of each personnel duties and obligation

- To encourage co operation among staffs to achieve the target in the specific

period of time
- To give information of what privileges the employees get from our company

4.

Fulfill academic Needs

- In order to fulfill the academic needs ETR 300 is compulsory subject for
students

3.0

BACKGROUND OF THE BUSINESS

Name of business

: Alaska Hot Scoop Enterprise

Business address

: A25 , GIANT HYPERMARKET SENAWANG,

Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.

Correspondence address

: A25, GIANT HYPERMARKET SENAWANG,

Lot 1571,Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.

Telephone number

: 06-6788500

Form of business

: Partnership

Main business activity

: Manufacturing, supply & selling fried ice cream

Date of commencement

: MAY 2006

Date of business registration

: 1 JANUARY 2006

Business Registration number

: MJ0288793-W

Name of bank

: Bank Islam

Bank account number

: 0572700000008246

Equity contribution

: a) Intan Nurbaizura

RM 10,000

b) Ranita

RM 10,000

c) NorFauzan

RM 10,000

d) Juraidah

RM 10,000

e) Noredayu

RM 10,000

f) Khairiah

RM 10,000

4.0 BACKGROUND OF PARTNERS

Name of the partners

: Intan Nurbaizura Binti Zainuddin

Identity card number

: 850415-05-5136

Permanent address

: 217,Lrg Gng Angsi 6/2, Taman Kelab Tuanku

Mambau,70300 Seremban, Negeri Sembilan

Correspondence address

: 217, Lrg Gng Angsi 6/2, Taman Kelab Tuanku

Mambau, 70300 Seremban, Negeri Sembilan

Telephone number

: 012-2246265

Date of birth

: 15 April 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

Skills

: Computer skills, Journalism writing skill, Fashion

Designing Skill.
Experiences

: Secretary (Private Limited Company)

Present Occupation

: Student

Other / previous business experience :

Name of the partners

: Ranita Binti Hisham

Identity card number

: 851112-10-6308

Permanent address

: No.277 Jalan Medan 20, Taman Medan,

46000 Petaling Jaya, Selangor

Correspondence address

: No.277 Jalan Medan 20, Taman Medan,

46000 Petaling Jaya, Selangor

Telephone number

: 012-9055030

Date of birth

: 12 November 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

Skills

: Human Resource Management Skill and Language

Skill

Experiences

: Human Resource Management Course, Basic

Computer Course 3 month

Present Occupation

: Student

Other / previous business experience :

Name of the partners

: Juraidah Binti Ibrahim

Identity card number

: 840118-14-5450

Permanent address

: No.2 jalan Saga 19, Taman Saga, 68000 Ampang,

Selangor

Correspondence address

: No.2 jalan Saga 19, Taman Saga, 68000 Ampang,

Selangor

Telephone number

: 012-2523049

Date of birth

: 18 January 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

Skills

: Food Handling (KFC Holding)

Experiences

: Computer Skill, Managerial Skill

Present Occupation

: Student

Other / previous business experience :

Name of the partners

: Nor Fauzan Binti Mad Sarwin

Identity card number

: 851219-01-5422

Permanent address

: No.145, Blok 7 Jelai 01,

73480 Gemas, Negeri Sembilan

Correspondence address

: No.145 Blok 7, Jelai 01,

73480 Gemas, Negeri Sembilan

Telephone number

: 012-9801483

Date of birth

: 19 December 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

: Graduates Entrepreneur Scheme

Skills

: Computer Skill

Experience

: Quality Control Inspector

Current job

: Student

Other / previous business experience : Part time Quality Control Inspector

Name of the partners

: Noredayu Binti Rosli

Identity card number

: 851011-01-6522

Permanent address

: No.320, Blok 14, Felda Keratong 9,

26700 Muadzam Shah, Pahang

Correspondence address

: No.320, Blok 14, Felda Keratong 9, 26700

Muadzam Shah, Pahang

Telephone number

: 012-2657071

Date of birth

: 11 October 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

: -

Skills

: Computer Skill

Experience

: Art and Design, Food handling

Current job

: Student

Other / previous business experience :

Name of the partners

: Khairiah Bt Ibrahim

Identity card number

: 851009-06-5026

Permanent address

: No 5, Kg Relong, 27200 Kuala Lipis, Pahang

Correspondence address

: No 5, Kg Relong, 27200 Kuala Lipis, Pahang

Telephone number

: 013-9404507

Date of birth

: 9 October 1985

Age

: 21 years

Marital status

: Single

Academic qualification

: Diploma in Information Management

Course attended

Skills

: Leading skill

Experience

Current job

: Student

Other / previous business experience :

5.0 LOCATION OF THE BUSINESS

Location and office of our business will be operation at Senawang, Negeri Sembilan.
Our address is:
A25 GIANT HYPERMARKET SENAWANG,
Lot 1571, Jalan Senawang, 70450 Seremban,
Negeri Sembilan Darul Khusus.

5.1 Type of Building and Infrastructure

Shop Lots in Hypermarket. We rent a shop in Giant Hypermarket which is does not have
any floor and the shop is located at the ground floor It is in the shape of rectangle

5.2 Type of Infrastructure

Praying Area,

Parking Area,

Car Wash,

Public Phone,

ATM Machine

Public Toilet.

5.3 Physical Location of the business

Location of Giant Hypermarket in Senawang

Location of the shop in Giant Hypermarket

HYPERMARKET AREA

A1
Cadburry
Playland

A2

A3

A4

A5

F1

F2

F3 F4 F5 F6 F7 F8 F9 F10

F11 F12 F13

A6

Bookmark

A7

A8

BATA

A9

A10

FOOD COURT

A15

A16

A17

A18

KFC
B1

B2

A19
Catura
Masa

B3

B4

Raya
Ayamas
B5

A20

A21

Kings
Confectionery

B6

B7

A22
Ammar
Edar
H20
Boutique

B8

A23

A24

A25

A26

A27

Nice Air

B9

B10

Central

A28

A29

A30

Guardian Pharmacy
B11

B12

B13

A31

A12

A32

SCP
Showroom

B14

B15

Minoshe

A33

A34

A35

Luong
Fashion

B17

B18

Speedy
Video

Photo
Finish

Sinma

Time Gallrie

B16

Coffas
Tech

B19

A13

Music Valley

Vitamilk
Orange
Shop

Kedai Ogawa
Kasut
Girl
Focus
Fiend
Point

A11

Choi
Long
PetShop

AQUARIUM

B20

B21

A14
Stop walker
Trading

S1 Murezki
Engraving

A37

Landscape
Area

A38

A39

A36
Pizza Hut

B22
S2 Berjaya
Newstand

B23

B24

B25

S4

P23

THE 2

Female
Toilet

P24

P25

P26

PS00

PC21

PC22

PC29

PC12

PC13

PC14

PC30

B30-1MBB
B30-12RHB
B30-BCBB
B30-1ABMB

S3

Male
Toilet

Vouge
Life
B26

Police Customer Service

Bit
/ Complex mgt
B27
B28 B29

ATM
Hit
City
B30

Toko
Maz
Ubat Boutique

Egypt
Mutiara

B31

B33

B 32

RM 100
Optical
B34

B36
B35

Wah Chan

Alam
Mega

B37
B38

B39

Location of the shop in Giant Hypermarket

Pos
Malaysia
B40

B41

RHB Bank

B44
Male
Toilet

B42

B43

Female
Toilet

Fire
Control
Room

6.0

ADMINISTRATION PLAN

6.1 Introduction
In a business, administration planning is a vital aspect in each organization. Through
administration planning, all strategies and problems affecting the organization can easily
been recognized before can run the business.

With all systematic system, we can prepare the structure how to run the business
effectively to ensure the business that we want to do is successful and have a potential to
compete with the competitors in the business world.

Since the organizational planning is important, we have created and prepared a

systematic administration system to stabilize our business in the future. It will include all
administration aspect such as the position of the workers, budget and the strategies of our
company to achieve success. Therefore we have made several objectives as guideline to
run our business.

6.2 Administration Objectives

Alaska Hot Scoop Enterprise is a business that produces the fried ice cream which the
management has its missions and objectives that are aimed to support the achievement of
the business.
Long Term Objectives
1. To generate a better income with the higher rate of profit in order to raise up the
business capital to stabilize the business position.
2. Try to get through into monopolizing of Muslim or the Malays over this kind of
business.
3. To expand our business by opening more branches and create more sales income.
4. To ensure that the business is always computable and can deal with any kind of
computable incurred in the future.
5. Establish national and international distribution channels.
Short Term Objectives

1. To introduce the product to the public and maintain the potential customer.
2. Create and maintain a working environment that has positive values and the
personal growth of employees.
3. To ensure that business are run properly and smoothly
4. To get maximum profit without effecting quality of the goods.
5. To reduce overhead cost of the business as low as possible

6.3 Organization Strategies

Strategies are the most important way to measure the implementation and the
workflow business to run smoothly. Alaska Hot Scoop Enterprise has their own
strategies in measuring the achievement of goals and successfulness. The strategies
that we have planned are:

1. By using our intelligent and idea, we create new styles and taste of the fried
ice cream to satisfy the customer.
2. To prove satisfaction and quality services for the customers in producing a
quality product, by creating our own trademark.
3. Make sure our staffs are able to interact with the customer.
4. Try to have a business relation with other potential company that can support
our establishment.
5. Maximize efficiency in selection and scheduling of published advertisements
to cover both consumer and trade markets.
6. Accept customers comments and feedback.
7. Plan a systematic working and division schedule to increase the quality of
work in order to maintain the business image.
8. Ensure the relationship between partnerships are close, have full respect on
each other, and besides taking care of the welfare of the partnership and
workers.
9. Ensure fried ice cream can fulfill the taste of customers.
10. Control the operating cost with effective method such as balancing expenses
consistent with income.
11. Always ensure the stock is enough and monitor the stability of business
financing.

12. Always monitor the market price and expectation to the cloth manufacturing
business.

6.4 Organization Structure

Our businesses are more focused on the division work among members. This is
important to approach the members with their tasks and responsibilities in order to
develop the business. This arrangement is known as departmentalization based on
functions. The reasons of choosing this kind of structures are;

1. By using the departmentalization, it can enhance the progress of business from

the top management to the low management. So, the effective workflow can
be done.

2. From the division of functions, we can encourage each member to enhance

their skills and effort to have cooperation among other position in the
company.
3. The position applicable to the members and the requirement of the task and
responsibility. This is the most common structure in any business
organization.

6.5 Organization Chart

GENERAL MANAGER
INTAN NURBAIZURA
ZAINUDDIN

ADMINISTRATION
MANAGER
RANITA BT HISHAM

OPERATION
MANAGER
KHAIRIAH BT
IBRAHIM
MARKETING
MANAGER
JURAIDAH BT IBRAHIM

SALES MANAGER
NORFAUZAN BT MD
SARWIN

FINANCIAL MANAGER
NOREDAYU BT ROSLI

6.6 List of Administration Personnel

NO.
POSITION

NO. OF PERSONNELS

GENERAL MANAGER

ADMINISTRATIVE MANAGER

MARKETING MANAGER

OPERATION MANAGER

SALES MANAGER

FINANCIAL MANAGER

TOTAL

6.7 Schedule of Tasks and Responsibilities

POSITION

TASK AND RESPONSIBLITIES

To focus and ensure the business are done towards the business
objective.

To monitor and ensure all the business operations are under

control.

GENERAL
MANAGER

Lead the subordinates with their works and as a guideline

for the o refer when there is a problem.

To identify and plan the business objectives, highlight the rules

and regulations and business procedures, in order to achieve the
objectives.

The General Manager also acts as the employee that will

deal with the building administration and attend meetings or
seminars regarding the business.

Always alert with the management and business operation.

Create a good relationship with subordinates and ensure

each subordinates carry out their tasks efficiently.

To ensure office equipment is available and in good

condition.

An ice-cream makers who will mix the ice-cream with bread

and shape it

 To ensure all the business management are managed according

to the business objective and goals.
Responsible to highlight the position and the list of all the staff
in the business.
Be able to identify the tasks and responsibilities of the staff and
will reconstruct if there is any changes in the positioning
ADMINISTRATION
MANAGER

schedule.
Must be alert with the changes of the remuneration schedule
according to the latest provident funds.
Responsible to list all the salaries and wages for each position
of the staff and need to know their personal needs.
Have the full information about the entire list of equipments,
fixtures and fittings which are available in the business
operation place.
Always prepare a good budget for the administration which can
estimate the overall budget in the future.

 Responsible to manage the entire topics about marketing such

as 4Ps (place, promotion, product and price) target market,
share price and others.
Always try to create new idea in marketing of the product which
to introduce and able to promote the product as well as
companys name.
MARKETING
MANAGER

To promote the business to the customer with the best

alternatives and search for new potential customer to increase
the sales.
To identify the competitors and their strength, weaknesses,
opportunities and threat compared to our firm.
To make sure that the customers are satisfied with the products
or business transactions services by asking them from time to
time.
Always update the promotion styles and create something to
attract the customers.
Be alert with all the latest information related with the product
which can be used in upgrading the quality and services to the
customer.
Give a good service to attract more customers and take order
from relevant parties.

 In charge other tasks in operation plan

Know all the amount raw materials that are needed and the
transformation process
Responsible in creating the product operation so that it can be a
quality product which has changes and taste frequently to satisfy
the customer.
OPERATION
MANAGER

They must know the productivity which they can produce and the
amount that are need to be added so they can fulfill the customer
and market demand.
Identify all the materials and the bill of materials that are required
so that they are always available
To identify and keep in touch with the suppliers that offers
different kind of price and services.
Always alert with the layout of the business operation design and
update it with current production.
As a Quality control who will do the inspection the quality of icecream and quality.

 Responsible to help Executive Marketing in manage the entire

topics about marketing such as 4Ps (place, promotion,
product and price) target market, share price and others.
Must have the skills to the direct selling with the customer
Responsible to make promotion are being smoothly.
To being a good assistance in helping Executive Marketing.
SALES MANAGER

In charge with the sales operation when the when operating the
business.
To ensure the customers are satisfied with the product and services
given to them, receive feedbacks and complaints from customer.
Make sure the business place is clean and neat.
Responsible to collect profit daily and hand it over to the General
Manager.
Deals with all the financial transactions in the business.
Responsible in identifying the relevant sources of finance
Prepare the financial analysis for a period of time and give a full

FINANCIAL
MANAGER

report to the General Manager

Receive and analyze the budgets from the administration,
marketing, and operation budgets and send a report to the General
Manager.
Responsible in gathering the financial input.
Estimate the ratios to know the profit per month.
Will package and seal the ice-cream, and fry the ice-cream and
package it
As a Cashier, who will site in front of the outlet, and
also will manage the payment process, control the cash flow in
well manage

6.8 Schedule of Remuneration

NO.

POSITION

NO.

OF SALARY

WORKERS

(RM)

EPF

SOCSO

(12%)

(2%)

(RM)

(RM)

TOTAL

General Manager

500

60

10

570

Administrative

500

60

10

570

10

570

Manager

Marketing Manager

500

Operation Manager

500

Sales Manager

500

Financial Manager

500

TOTAL

3000

60

60

60

60
360

10

10

10

60

570

570

570

3420

6.9 Employment Benefit

Salary Increment
Salary increment is given to the workers based on performance and profit every
year
Annual Leave
Workers are given one day leave once a week which is on Friday.
Medical Leave
Releasing the workers who are not feeling well after getting the ratification from
the doctor.
Maternity Leave
For women workers, they have their maternity leave for 60 days
Employee Provident Funds (EPF)
Under the EPF Act 1951, the workers have to contribute 12 percentage of
employees salary as saving. Employees to make monthly contribution. This is a
scheme where money is then made available o employees on their treatment. This
is to make sure the workers are not destitute once they retire from work.
SOCSO
Under Workers Social Safety Act 1969, workers will contribute 2 percentage of
their salary for their welfare.

6.10 List of Office Equipment and Supplies

NO

ITEM

QUANTITY

COST

TOTAL

(PER UNIT)
1

Furniture and fittings

-Managers table

200

200

-Managers chair

150

150

- Big Dustbin

15

30

-Small Dustbin

Subtotal
2

384

Machinery & Equipment

- Fluorescent lights

4.50

22.5

- Air Conditioner

1400

2800

- Computer & printer

1900

1900
4722.50

TOTAL

5106.50

6.11 Administration Budget

ITEM

Furniture and fittings

Machinery & Equipment

ASSET

MONTHLY EXP.

OTHER EXP.

EXP. (RM)

(RM)

(RM)

384
4722.50

Office/Shop Renovation
3000
Working Capital
Salary

3000

EPF

360

SOCSO

60

Rental

2500

Telephone & Fax

200

Other Requirements
Deposit
- Telephone

50

- Rental

7500

Registration & License

250

Other Expenses
Printing &Stationary
TOTAL

425
8106.50

6120

TOTAL: RM 22451.50

8225

7.0 MARKETING PLAN

7.1 Introduction
Alaska Hot Scoop Enterprise is a start-up company. Marketing is critical to our
success and future profitability. The basic market need is a high quality and creative
design to attract customer to our products.

In marketing plan, we have include product description, target market, market

size, competition, market share, sales forecast, marketing strategy, list of marketing
personnel, schedule of task and responsibility, schedule of remuneration and marketing
budget.

As a start-up company, marketing plan is very important part that we should focus
to make sure we dont have face a lot of problems in our business. Yet, it is important to
make sure we can achieve the number of target market and also the number of sale
forecast.

To increase the quality and comfort ability for the customers, we must study the
strength and weakness of the competitors that have been exist around us and other
facilities that has provided must be taken seriously.

Marketing Objectives:

1. Make Fried Ice Cream one of the famous product in market

2. Increase the number of customer
3. Maintain positive and steady growth each month.
4. Experience an increase in new customers who are turned into long-term
customers.
5. A double digit growth rate for each future year

7.2 Product Description

Alaska Hot Scoop Enterprise offered fried ice cream. There are many flavors fried
ice cream that offered by us such as vanilla, strawberry, chocolate, neopolitan and
raspberry. Neopolitan is combination flavor of vanilla, strawberry and chocolate. Our
products are made from bread and ice cream. Here, we prefer to high quality ingredients.
The preference for higher-quality ingredients is increasing as customers are being
subjected to better Alaska Hot Scoop food. Then, the shape of the fried ice cream is
produce in different shape and uniquely design in a heart shape. Here, we manufactured
this product by ourselves. Our products can last for 6 month.

Furthermore, our product is an executive desert whereby it will serve as a desert

at hotels restaurants and also country golf club.

Moreover, our product is a HALAL product where we are using Gardenias bread
and Nestles ice cream. Both products are using HALAL ingredient in producing their
products. Quality of our product is high. It is because as everyone knows Gardenias
bread is enriched with vitamin and full of calcium.

In addition, more innovative items are being demanded as people recognize that
food does not have to be boring just because it is Alaska Hot Scoop. Customers need and
want always changed. Nowadays, customers tend to buy a new and unique product in
market. They interested to try such product. So, fried ice cream is one of the unique
products that can satisfy customer needs and want.

7.3 Target Market

Target market is one of the most important aspects in business. This is because in
business we can focus on a certain group of customers that have a potential to buy our
goods. After much decision and a via market survey, we have identified target market to
our products which are:

Primary school - (3units)

15 %

Secondary school - ( 3units)

25 %

Hotel - (3 unit)

30 %

Alaska Hot Scoop (Giant Hypermarket

30%

area)

Primary school
Secondary
School
Hotels
Alaska Hot
Scoop

7.4 Market Segmentation

1. Geographic

The immediate geographic target is the city of Seremban with a population

of 330,100.

A strategic place where it is 5 KM from highway facilitates us to deliver

our products to other place or country.

The total targeted population is estimated at 150 000.

2. Demographic

Families.

A household income over RM2, 000.

Islamic, Buddhist and Hindu.

3. Psychographic

Appreciate high quality and innovative food offerings.

Prefer to the new and unique products.

Very sensitive to the price of products where more people prefer to low
prices.

7.5 Market Size

Market size is the total potential purchase that is expected from the target market.
The potential purchase includes purchase of the competitors products within the same
market.

Alaska Hot Scoop Enterprise is involved in the production and distribution of

Fried Ice Cream. Our business have identifies target market which is residents of housing
area include hotels area within 15 kilometers radius of our shop and also primary and
secondary students where it is 15 to 20 kilometers from our shop.

There are four major market segments within the target area which are the
primary and secondary schools, hotels and our own shop, Alaska Hot Scoop which is in
the area of Seremban.

There are the information about the market is used in determining the market size:

Market Size for Retailer

1. Primary school
A survey that we made showed that the pupils at primary school will made
purchase are 5460 unit of pupils of RM 8190 (5460 unit x RM 1.50-the
competitors price per unit) a month, but maybe there are several pupils will
purchase twice in amount 2730 unit of RM 4095 (2730 unit x RM 1.50-the
competitors price per unit) in a month. So the total price is RM 12285 per month.
The number of sale will decrease on March, June and August because in these
month there will be at least one week school holiday. In December we are not
supply our product because in this month there will be a long school holiday till at
the first of January.

2. Secondary school

A survey that we made showed that the students at secondary school will made
purchase are 6240 unit of students of RM 9360 (6240 unit x RM 1.50-the
competitors price per unit) a month, but maybe there are several students will
purchase twice in amount 3120 unit of RM 4680 (3120 unit x RM 1.50-the
competitors price per unit) in a month. So the total price is RM 14040 per month.
The number of sale will decrease on March, June and August because in these
month there will be at least one week school holiday. In December we are not
supply our product because in this month there will be a long school holiday till at
the first of January.

3. Hotels
According to demand from the hotel, we supply 11700 (7800 + 3900) each
month. This is because the demand will increase during school holiday, in the
weekend and any special event such as seminars, weeding and special conference
that are held there. A survey that we made showed that the visitors or customers
at Hotels will made purchase are 7800 unit of customers of RM 11700 (7800 unit
x RM 1.50-the competitors price per unit) a month, but maybe there are several
customers will purchase twice in amount 3900 unit of RM 5850 (3900 unit x RM
1.50-the competitors price per unit) in a month. So the total price is RM 17550
per month.

Market Size Alaska Hot Scoop

1. A survey that we made showed that the visitors or customers at our area (Giant
Hypermarket) will made purchase are 7800 unit of customers of RM 11700 (7800
unit x RM 1.50-the competitors price per unit) a month, but maybe there are
several customers will purchase twice in amount 3900 unit of RM 5850 (3900
unit x RM 1.50-the competitors price per unit) a month. So the total price is RM
17550 per month. Alaska Hot Scoop target that they can sell 7800 units per

month. Normally, the customers that come to our shop will spend about RM 5.00
per day.

Market Size Estimation

1) Primary School
Potential pupils that will purchase

5460 unit x RM 1.50 = RM 8190

Half of them will buy twice

2730 unit x RM 1.50 = RM 4095

Total

RM 12285.00

(per month)

2) Secondary School
Potential Students that will purchase

6240 unit x RM 1.50 = RM 9360

Half of them will buy twice

3120 unit x RM 1.50 = RM 4680

Total

RM 14040.00

(per month)

3) Hotels
Potential customers that will purchase

7800 unit x RM 1.50 = RM 11700

Half of them will buy twice

3900 unit x RM 1.50 = RM 5850

Total

RM 17550.00

(per month)

4) Alaska Hot Scoop (Giant Hypermarket Area)

Potential customers that will purchase

7800 unit x RM 1.50 = RM 11700

Half of them will buy twice

3900 unit x RM 1.50 = RM 5850

Total

RM 17550.00 (per month)

Total (RM 12285.00 + RM 14040.00 + RM 17550.00 + RM 17550.00) = RM 61425.00

Per month

Total unit per month (RM 61425.00 / RM 1.50) = 40950 unit per month
Total unit per day (40950 / 26 days) = 1575 unit per day
The business than proceed to estimate the potential sales for the year as:

RM 61425.00 per month x 12 month = RM 737100.00 per year

Total unit per year (RM 737100.00 / RM 1.50) = 491400 unit per year

Before estimating the final market size, our business also took consideration factors that
may affect sales such as the school holidays, the fasting month of Ramadhan, Merdeka
day and others public holidays. Using this information, Alaska Hot Scoop estimated
market size increased from RM 737,100.00 per year (RM 61425.00 per month x 12
month (1 year) to RM 750,000.00 per year.

The competitors price per year is = RM 750,000.00

7.6 Alaska Hot Scoop Enterprise S.W.O.T Analysis

Strength
1.

Our company provides a product which has good and high quality of nutrition.

2.

We produce the Halal product that has been approved by JAKIM

3.

We also supplying our product to many retailers that can increase our profit.

Weaknesses
1.

Our business is a newly develop company, so customers does not know about
our products

2.

We needs to compete with other competitor that have been strongly

develop

Opportunities.
1.

We can our expand our business by sending to more retailers and outside of the
market area.

2.

We can spread our business into many outlets in different states

Threats.
1.

Entry of competitors that will sell the same product which offer in a
lower price.

2.

People will get bored by eating the same fried ice cream if we do not up
grade our performance.

7.7 Main Competitors

Company

Strength
1. Their company is already

Weaknesses
1. The staffs are not

establish
2. Have regular customer
MBM WARISAN
TRADING

friendly
2. The products price is

3. have a good marketing

strategies

expensive
3. Uncomfortable

4. Have variety products

environment where their

space is limited and
unplanned layout
4.

1. The company offers a

variety of ice cream flavors.
2. The name of the company is
BASKIN ROBBINS

Already well known.

1. The price for each ice

cream is expensive.
2. Not supply to other
retailer
3. No HALAL approval
They are using traditional
method to produce
products

7.8 Market Share

BEFORE

These are the other business that can be included as our competitors before our fried ice
cream shop came into business:

No

Competitors Name

Sales Forecast

Sales per month

(%)

(RM)

MBM WARISAN TRADING

50 %

375,000

BASKIN ROBBINS

50 %

375,000

100%

RM 750,000

TOTAL

AFTER
Our business has been estimated by the partnership that the business will take a
market share a plenty of 40%.

Share and Market Share

No

Competitors Name

MBM WARISAN

Sales Forecast
(%)

Sales per
year
(RM)

35 %

262500

TRADING
2

BASKIN ROBBINS

35 %

262500

ALASKA HOT

30 %

225000

SCOOP ENTERPRISE
TOTAL

30%

RM 750,000

35%
MBM Warisan Trading
Baskin Robbin
Alaska Hot Scoop

7.9 Sales Forecast

35%

FRIED ICE CREAM

Month

Sales (RM)

18240

18750

19250

19000

18050

18000

19010

19500

17500

10

17800

11

19900

12

20000

Year 1 Total Sales

225000

Year 2 Total Sales

236250

Year 3 Total Sales

252787

7.9.1 Sales Forecast

Marketing Strategies
1) Product or service strategies

Alaska Hot Scoop is the unique name that is easy to pronounce, nice to hear,
recognize and easy to remember. We are believed that this name can attract customer
attention to know more about us and in the same time they will desire to try our product.
Our products name is Fried Ice Cream. It is very simple name where everyone knows
and understands the meaning of that. We choose such name to avoid confusion among
people. Besides that, our symbol also directly show what were produced.

In our product, we have included healthy ingredients such as Vitamin A, Vitamin B1,
Vitamin B2 & B3, Vitamin B12, Vitamin D3 , Vitamin E, Ferum, Calcium, Folat,
Protein, Iodine and Zinc

We always give the best services to customers and buyers. We also provide
friendly environment.

For packaging, we have included 5 units for 1pack. We separate the product
according to the type of flavors It is different from our competitors products because we
use quality material. The protections that have been used are able to protect the product
during the process of transportation, storage and sales.

The shape of the fried ice cream is very attractive and the plastic of packaging is
transparent so customer can see through the products.

Label on our products include the name of the products, address, ingredients,
flavor and logo. The name of label is clear to read and very attractive.

2) Price strategies

In pricing strategy, we are using have chosen competitors based pricing. Here, the
price of MBM Warisan Tradings product is RM 1.50 per unit.
`

Competitor price: RM1.50

Our price: RM 1.20

So, we have decided to sell our product at RM 1.20 Pricing scheme is based on per unit
for fried ice cream. The purposes we set low prices to our products are to ensure all of the
potential customers are able to buy our product and also to make sure all of them are
satisfy with the prices.

3) Promotion strategies

This will be done through ads in various newsletters as well as a networking

campaign. To promote our products, we also use pamphlets, flyers and poster. Those are
an important part of our marketing efforts. Such ads will give us a medium for
consistently getting our message and brand in front of a large number of potential
customers. Its will make up a large part of our target market. In addition, the business
section will provide us with a means for communicating with our business customers.
Besides that, we also put a beautiful signboard at our shop to attract the potential
customers. Here, we choose light color at that signboard so that the main potential
customers will interest to come to our shop.
We also do a grand opening at the first day at Alaska Hot Scoop shop where we invite
families, friends, Giants Board of Director and Giants staff. Here, we have do
advertising and promotion at radio where we have chosen Eras radio as a medium to
advertise our products only at the first day. At the first day, we give free products to
customer to try it. We also develop a web page to enable people to access information
about our company and products.

Signboard
.

Label

Business card

Business card will be given to retailers and customers. It is enable retailer and
customer to deal with us. This card is completed with our companys name, logo,
address, contact numbers, and email address. Managers who want to disseminate to the
suppliers, customers and friends can use it for personal promotions.

Poster

This poster contains some information about our company such as location,
product and picture. Our aim is to attract potential customer to come to our shop.

4) Place or distribution strategies

Manufacture

Customer

Manufacture

Retailer

Customer

For distribution strategy, we are using two types of distribution channel which is
direct marketing channel and selling through retailer. For direct marketing channel, it is
no intermediary to sell our product. We, ourselves directly will deal with the customers
so that we can know them better.

Besides that, we also sell our product via retailer where will supply our product to
them to sell it. Here, we supply our products to 3 hotels at Bandar Seremban, Golf Club,
and stall at Recreation Park,

List of marketing personnel

Position

No. of Personnel

Marketing manager

Schedule of task and responsibility

Position

Task and Responsibilities

1. Define the product concept
2. Develop marketing strategies
3. Determine target market

Marketing manager

4. Estimate the market size

5. Identify the competitors
6. Estimate the market share
7. Develop sales forecast
8. Prepare a marketing budget

7.10 Marketing Budget

Type

Signboard

Fixed Asset

Monthly

Other Expenses

Cost

Expenses

(RM)

(RM)

(RM)

1500

Petrol

200

Rental
-Vehicle(Van)

1000

Signboard & License

200

Other Expenses
-Grand Opening (Doa Selamat)

1000

-Promotion
1100

TOTAL

1500

1200

TOTAL: RM 5000

2300

8.0 OPERATION PLAN

8.1 Introduction

ALASKA HOT SCOOP ENTERPRISE is a business where produce the fried icecream. The operation plan is the one of the most important part in the business. Operation
strategy will make our business actively run with effective and efficient to achieve our
company goals and produce the good fried ice-cream and fulfill satisfaction on
customers need. Systematic management is operation plan is important to make sure
the business is stable. The operation of business has to plan, prepare and control all the
transaction of the business. In additional, operation also helps to achieve our objectives
and it can be divided into two categories; short-term and long-term strategies.

OPERATION OBJECTIVES

To have a good relationship with the suppliers and customers.

Ensure the enough materials and use any opportunities to fulfill the customers
need.

To maximize our profit and minimize cost of production.

8.2 OPERATION STRATEGY

SHORT-TERM STRATEGIES

Have a good relationship with customer and supplier

Have a good relationship between manager and operation manager.

Create a creative and innovative product to fulfill customers needs and

satisfaction.

Ensure that the product provided satisfied the customer.

To operate systematically and efficiently in the operation activities.

LONG-TERM STRATEGIES

Reduce the amount of expenses.

Have an ability to expand the business operation in the future.

Improve the operation process to more effective from time to time.

Increase profits of sales.

Use latest technologies in term of machinery and marketing technology to become

larger company.

8.3 Operation Process

1. Receiving raw materials
Our company received raw materials (bread and ice-cream) from the suppliers. We will
order the raw materials like bread once a week and ice-cream in once a month. All
materials are received early in the morning before the operation start.

2. Checking the raw materials received

After receiving all of the raw materials, we will check it either the materials is in good
condition and right as it is state in the buying order. If there has any mistake occur, we
will make a correction.

3. Prepare the materials

Prepared the entire ingredient needed such as bread and ice-cream.

4. Mix the ice-cream with bread and shape it

We use the machine to form fried ice-cream into same size. Firstly, put the one slices of
bread on the mould, and then put one scoop of ice-cream on the bread and layer it with
another one slices of bread. Then, depress the bread with ice-cream using the machine to
shape it.

5. Keep in freezer about 8 hours

Before packing, all ice-cream will be kept in freezer to make the product long-lasting and
to avoid shape of product from damage.

6. Inspection of ice-cream quality

The quality control will check the quality of ice-cream. For those ice-cream which is
damaged, weed it out.

7. Packed in small packages and labeling

Pack the ice-cream into small plastic bag and put five units in a big plastic and then label
it.

8. Inspection of quality packaging and labeling

The quality control will check the quality of packaging before the fried ice-creams sell
or send to customer.

9. Keep in freezer
After packaging, all ice-cream will be kept in the freezer to avoid the ice-cream from
melted. Manager should aware with amount of stock that enough to produce.

10. Ready to sell and supply to customer

All the ice-cream that are ready for selling to the customer who comes to the shop will be
sold by frying on the spot according to the unit of ice cream they ask. And also ready to
be supplied to the outlet and customer.

8.4 Process Flow Chart

Receiving raw materials

Checking the raw materials received

Prepare the materials

Mix the ice-cream with bread and shape it

Keep in freezer about 8 hours

Inspection of ice-cream quality

Packed in small packages and labeling

Inspection of quality packaging and labeling

Keep in freezer

Ready to sell and supply to customer

8.5 Symbol

SYMBOL

EXPLANATION

DESCRIPTION
Activities that modified, transform, or give

Operation

value to input

Activity that measure standard of the in

Inspection

process

materials,

finished

products

or

services.
The symbol is use when in process materials is
Delay

restrained in a location waiting for next

activity
The symbol is used when the in process

Storage

materials or finished product are stored in the

storage area.

8.6 Capacity Planning

-output in units/ operations time

Per day
Quantity fried ice cream per month = Amount fried ice cream produced per day
Working days

= 40950 fried ice-cream per month

26 days
=1575 unit per day

Per hour
Quantity fried ice cream per day = Amount ice cream produced per hour
Working hours

= 1575 unit fried ice cream per day

13 hours

= 121 fried ice cream produced per hour

8.7 Operation Hour

DAY

TIME

Monday-Thursday

9 am-12 pm

Friday

Holiday

Saturday-Sunday

9 am-12 pm

8.8 Materials Requirement

1) Fried Ice Cream

Bill of materials for 1 packet of fried ice-cream (5 unit ice-cream)

Ingredient

Amount required for 1 unit of ice-cream

(5 unit ice-cream)

Bread

10 slices (300g)

Ice-cream

100 ml

Bill of materials for 1 unit of fried ice-cream

Ingredient

Amount required for 1 unit of ice-cream

Bread

2 slices (60g)

Ice-cream

20 ml

Purchasing materials for a month

Item
Bread

Quantities
18240

= 1013 loafs

Price (RM)
2108

18 slices
18240

Ice-cream

= 521 scoops

35 scoops
-vanilla

104 boxes

582.4

-chocolate

104 boxes

582.4

-Neapolitan

104 boxes

582.4

-raspberry

104 boxes

582.4

-strawberry

104 boxes

582.4

Tool packaging

18240 = 3648 = 36.48

5 unit

100

Big plastic

37 packages

Small plastic

182 packages

TOTAL

111
455

5586

Purchasing materials for a year

Item

Quantities

Price (RM)

Bread

12156 loafs

25,284.48

-vanilla

1248boxes

6,988.80

-chocolate

1248boxes

6,988.80

-Neapolitan

1248 boxes

6,988.80

-raspberry

1248 boxes

6,988.80

-strawberry

1248 boxes

6,988.80

Big plastic

444 packages

1332

Small plastic

2184 packages

5460

Ice-cream

Tool packaging

TOTAL

67020.48

Total Purchases for Raw material Requirement

NO

AMOUNT

AMOUNT

Per month

Per Year

(RM)

(RM)

Fried ice cream

5586

67020.48

TOTAL

5586

67020.48

ITEM

8.9 Suppliers
1. Bread- Gardenia Bakeries KL Sdn.Bhd
2. Ice cream- Nestle (M) Sdn. Bhd

8.10 List of Machine and Equipment

NO

ITEM

PRICE PER

QUANTITY

UNIT(RM)
1

PRICE(RM)

Machines
-Shape Pressure Machine

9000

9000

-Freezer

1200

3600

-Sealer

170

170

-Electric Frying Cooker

250

250

Subtotal
2

TOTAL

13020

Equipment
-Dustbin (big)

12

24

-Customer Table

40

200

-Customer Chair

20

15

300

-Processing Table

70

210

-Bowl

10

20

-Ice Cream Scoop

15

45

Subtotal

TOTAL

8.11 Operation Cost

Direct Material Cost

799

13,819

Bread

2108.00

Ice cream

2912.00

Plastic

566.00
SUBTOTAL

RM 5586

Direct Labour Cost

Workers Salaries

3000

EPF & SOCSO

420

SUBTOTAL

RM 3420

Overhead cost
Rent

2500

Other expenses

1289.20

Fire Insurance

600

SUBTOTAL

RM 4389.20
RM13395

TOTAL

RM 13395

Monthly operation cost =

= 0.73

18240
Cost per unit =

RM 0.73

8.12 Operation Budget

TYPE

FIXED ASSET

MONTHLY

OTHER

COST(RM)

EXPENSES(RM)

EXPENSES(RM)

Fixed Assets
Machinery and equipment

13 819

Purchases of material

5586

Label

171

Working Capital

Other Requirements
Fire Insurance

600

-Towel

16

-Tissues

83.20

-Glove

15

-Apron

21

-Wash Liquid Detergent

24

-Paper Bag

500

-Rattan Basket

30

-Frying Oil

600

13 819

5757

1289.20

Other Expenses

TOTAL

TOTAL: RM 21465.20

8.13 List Of Operation Personnel

Position

No of personnel

Ice-cream maker

Quality Control

Packager

Chef

Cashier

8.14 Schedule Of Tasks And Responsibilities

Position

Tasks

Ice-cream maker

- mix the ice-cream with bread and shape it

Quality control

- inspection the quality of ice-cream and quality

Packager

- package and seal the ice-cream

Chef

- fried the ice-cream and package it

Cashier

- site in front of the outlet

- manage the payment process
- control the cash flow in well manage
- give a good services to attract more customer
- take order from relevant parties.

8.15 Schedule of Remuneration

No

Position

No of

Salary

EPF 11%

SOCSO

TOTAL

workers

(RM)

(RM)

2% (RM)

(RM)

Ice-cream maker

Quality Control

Packager

Chef

Cashier

TOTAL

Notes: Our Company does not hire workers because we work ourselves in the operation
process. In additional, we want saving cost for our company.

8.16 Operations Space Layout Plan

__________________ 7 ft

_____________
s

Freezer

Sink

Bread
Operation

Inspection

Packaging

Freezer
Operation Area

10 ft
Freezer

Freezer

Fried Area

Cashier

Office
Shop

ETR 300

8.17 Example Of Machine And Equipment

SHAPER MACHINE

COMPUTER

AIR PRESSURE

FRYING COOKER

69

ETR 300

SEALER

FREEZER

FREEZER

ICE CREAM SCOOPER

70

ETR 300

71

ETR 300

9.0

FINANCIAL PLAN

9.1 Introduction
Financial Plan incorporates all financial data derived from the operation budgets
in example the marketing, production or operation and administrative budgets. The
financial information from the operating budgets is then translated or transformed into a
financial budget.

Financial Plan is one of the most important aspect to determine whether success
or failure of our business. Systematically, and rationally in making the financial planning
that can help make the business move slightly.

9.2 The Objective of Financial Plan

To maximize profit by increase the sale.

To know how much the company profit.

To make proper planning on the expenditure and avoiding wasting of raw

material, capital and expenses.

To encourage the cost that determined all type of products.

Make decision efficiently when get suitable financial resources to expand

the business.

To know how much money flow in the business and the company
development.

To know the total amount of the expenditure and depreciation.

Make proper planning of share owner and try to compete for conquer the
future market.

To minimum the cost in the business operation and find the reality cost
that involve in the business.

To view and analyze overall financial potential in business every time to

make business stable.

72

ETR 300

9.3 List of Operation Personnel

Position

No of personnel

Financial Manager

9.4 Schedule of Tasks and Responsibilities

Position

Tasks

Financial Manager

- Deals with all the financial transactions in the

business.
-As a Cashier, who will site in front of the outlet,
and
-also will manage the payment process, control the
cash flow in well manage
-Responsible in gathering the financial input.
- Estimate the ratios to know the profit per month.

9.5 Capital Contribution

Item

RM

Cash

60 000

73

ETR 300

9.6 Financial Strategies

Financial strategies should be average in detail such as

Find the potential space or size to invest in the project implementation

cost.

The cash flow should be enough for carry on the business.

Make sure the expenses in each part are maximized.

To make sure the account is balance.

9.7 The Importance of Financial Plan

To determine the size of investment.

To identify the purpose the relevant sources of finance.

To ensure that the initial capital is sufficient.

To appraise the viability of the project before actual investment is

committed.

To be used as a guideline for implementation.

9.8 The process should comprise followings:

Step 1- Gather all financial input (marketing, operation and administration
budget)
Step 2- Prepare the project implementation cost schedule.
Step 3- Prepare the sources of finance schedule.
Step 4- Prepare the pro forma cash flow statement.
Step 5- Prepare the pro forma income flow statement.
Step 6- Prepare the pro forma balance sheet.
Step7- Perform the financial analysis based on the above pro forma
statement.

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9.9 Financial Plan Should Comprise The Followings:

Project Implementation Cost

Sources of Financial Schedule

Supporting Schedule

Pro forma Financial Statement

- Pro forma cash flow statement.
- Pro forma income flow statement.
- Pro forma balance sheet.

Financial Analysis

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9.10 Project Implementation and Cost Schedule

ITEMS

RM

RM

RM

A.Capital expenditure
-Machinary and Equipments

17743

-Furniture & Fittings

1183

-Signboard

1500

-Renovation Cost

3000
23426

SubTotal

B.Working Capital(1 Month)

-Marketing

1200

-Production/Operation

5757

-Administrative

6120
13077

SubTotal

C.Other expenditure
Pre Operating
-Business registration & License
Business Registration

250

Signboard license

200

-Insurance(Fire Insurance)

600

Deposits
-Utilities(Telephone)
-Rental

50
7550

Subtotal

12414

Grand-Total

48917

D. Add:Contigency Cost (21.65%)

11083

TOTAL PROJECT IMPLEMENTATION

COST

60000

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9.11 Fixed Asset Depreciation Schedule

Type of Asset: Machinery and Equipment
Actual Price: RM17743
Economic Life: 5 Years
Scrap Value: 0
Method: Straight Line Method
Year

Annual Depreciation

Accumulated

Book Value

(RM)

Depreciation

(RM)

(RM)
0

17743

3548.60

3548.60

14194.40

3548.60

7097.20

10645.80

3548.60

10645.80

7097.20

3548.60

14194.40

3548.60

3548.60

17743

Type of Asset: Furniture & Fittings

Actual Price: RM 1183.00
Economic Life: 5 Years
Scrap Value: 0
Method: Straight Line Method
Year

Annual Depreciation

Accumulated

Book Value

(RM)

Depreciation

(RM)

(RM)
0

1183

236.60

236.60

946.40

236.60

473.20

709.80

236.60

709.80

473.20

236.60

946.40

236.60

236.60

1183

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Sources of Financial Schedule

RM

RM

A.Equity contribution
Own capital/Owners Equity
Cash

60,000

SubTotal

60000

B.External Sources
Loans

Hire Purchase

SubTotal

C.Others

TOTAL SOURCES OF FINANCE

60000

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9.12 PROFORMA CASHFLOW STATEMENT (MONTHLY)

Month
A Cash inflow
Own capital
Cash sales
Total cash
inflows

Pre op.

10

11

12

60000
60000

B Cash Out flow

1 Administration
Salaries
EPF & SOCSO
Telephone &
Fax
Rental
Others
2 Marketing
Van Rental
Petrol
Others
3 Operation
Purchase of
Raw Material
Others
4 Fixed Assets
Machinery &
Equipment
Furniture &
Fittings
Signboard
Renovation cost

Year 1

18240
18240

18750
18750

19250
19250

19000
19000

18050
18050

18000
18000

19010
19010

19500
19500

17500
17500

17800
17800

19900
19900

20000
20000

60000
225000
285000

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

3000
420
200

36000
5040
2400

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

2500
425

30000
5100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

1000
200
2100

12000
2400
25200

5757

5757

5757

5757

5757

5757

5757

5757

5757

5757

5757

5757

69084

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

1289.2

15470

17743

17743

1183

1183

1500
3000

1500
3000

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5 Preoperational
Expenditure
Business
Registration
Signboard
license
Fire insurance

250

250

200

200

600

600

6 Deposit

7550

7550

C Total Cash
Outflow
D Surplus/
Deficit
E Beginning
Balance
Ending
Balance

32026

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

16891.2

234720

27974

1348.8

1858.8

2358.8

2108.8

1158.8

1108.8

2118.8

2608.8

608.8

908.8

3008.8

3108.8

50280

27974

29322.8

31181.6

33540.4

35649.2

36808

37916.8

40035.6

42644.4

43253.2

44162

47170.8

27974

29322.8

31181.6

33540.4

35649.2

36808

37916.8

40035.6

42644.4

43253.2

44162

47170.8

50279.6

50280

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Proforma Manufacturing Account

*(for manufacturing concern only)

Alaska Hot Scoop Enterprise

Manufacturing Account for the Year Ending 31 December
RM

RM

RM

Direct Raw Material Cost:

add

less

Opening Stock

Purchase of Raw Materials

69084

Raw materials available

69084

Closing Stock(End Year 31/12)

5757

Cost of Direct material

63327

Direct Labour Cost:

Salaries (EPF & SOCSO)

41040

PRIME COST (Direct material +Direct Labor)

104367

Manufacturing Overhead Cost:

Operation overhead

15470

Depreciation

3785

Subtotal

COST OF GOOD MANUFACTURED

19255

123622

(Transferred to Trading Account)

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Proforma Trading Account

*(for manufacturing concern only)

Alaska Hot Scoop Enterprise

Proforma Trading Account for the Year Ending 31 December
RM

Sales

RM

225000
Less

Cost of Goods Manufactured

add

Beginning Stock of Finished Goods

Manufacturing Cost

123622

Good available for sale

123622

less

Ending Stock of Finished Goods

123622

Gross Profit

101378

(Transferred to profit and loss statement)

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Proforma Profit and Loss Account

Alaska Hot Scoop Enterprise
Proforma Profit and Loss Account for the Year Ending 31 December
RM

RM

RM

Gross Profit
Less Expense:
Administration Expenses
Rental

30000

Telephone & Fax

2400

Others Expenses

5100

37500

Marketing Expenses
Petrol

2400

Van rental

12000

Other expenses

25200

39600

Miscellaneous Expenses /
Preoperational Expenditure
Business Registration & License

250

Signboard License

200

Fire Insurance

600

Total Expenses

Net Profit before Taxes

less

Corporate tax

Net Profit after Taxes

1050

78150

23228
23228

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Proforma Balance Sheet Account

Alaska Hot Scoop Enterprise
Proforma Balance Sheet as at 31 Dec
RM

RM

RM

Fixed Asset
Machine and Equipment

17743

less Depreciation

3548.60

Furniture & Fittings

1183

less Depreciation

236.60

14194.40

946.40
15140.80

Renovation Cost

3000

Signboard

1500
19641

Current Asset
Cash

50279.60

Closing Stock Raw Materials

5757
56037

Other Assets
Deposits

7550

TOTAL ASSETS

83228

Equity
Accumulated Profit

23228

Capital

60000

CURRENT LIABILITIES

LONG TERM LIABILITIES

TOTAL EQUITY AND LIABILITIES

83228

84

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10.0 CONCLUSION
Alaska Hot Scoop Enterprise is the manufacturer of fried ice-cream in Senawang,
Negeri Sembilan. Fried ice cream industry is a fast growth in our environment which has
high demands towards this industry especially during day time.

We decided to choose this kind of business because this industry has potential to
grow and available with customers interests. One of the reason that influence us to
choose this business is because this type of business is growing faster and keep growing
widely in Malaysia. We are confident to run this business and it can be maintained
forever because people almost like to eat this kind of food not only the children but also
their parents. We choose this business because its make high profit and can expand
future expectation. Besides that, it can attract potential customer to buy it. Future
prospects of the business, this business have good future prospects. It is because it has
highly demand because we are producing new and unique products and it differs from
others products.

We prepare this business plan as to study and evaluate the feasibility of the
business, to fulfill the customer wants and needs based on quality of product and
services.

To be able to successfully start our company will be a dream come true and just
one more step in attaining the stars that some people say could never be reached. We also
want to be known outside the market area and have our own outlet and branch.

86

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Agreement of Partnership
According to the agreement between the members, these matters are allowed
PARTNERSHIP between six members.

1. Intan Nurbaizura Binti Zainuddin

(NRIC No. 850415-05-5136)

2. Ranita Binti Hisham

(NRIC No. 851112-10-6308)

3. Juraidah Binti Ibrahim

(NRIC No. 840118-14-5450)

4. NorFauzan Binti Mad Sarwin

(NRIC No. 851219-01-5422)

5. Noredayu Binti Rosli

(NRIC No. 851011-01-6522)

6. Khairiah Binti Ibrahim

(NRIC No. 851009-06-5026)

________________________________________________________________

1. Business of the partnership

1.1 The partners (as named above) are registered under the name of a
company named Alaska Hot Scoop Enterprise.
1.2 The parents shall conform to all the rules and regulations Alaska Hot
Scoop Enterprise.

2. First name and location

2.1 The principle and based place of the partnership shall be operate in
A25, GIANT HYPERMARKET SENAWANG, Lot 1571, Jalan
Senawang, 70450 Seremban, Negeri Sembilan Darul Khusus.

3. Partnership property
3.1 In regards to the partnership property shall follow Section 22 and
Section 23 in Partnership Act 1961.

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4. Capital, gain and loss

4.1 All partners are entitle to share equally in the capital and profits of the
businesses and must contribute equally towards the losses, whether of
capital or otherwise, sustained by the firm.
4.2 80% from the yearly net profit will be divided equally among the six
shareholders regarding percentage of share and the rest 20% will
deposited into the companys account.

5. Percentage of share from the company capital:

Company capital is RM 60,000

1. Intan Nurbaizura Binti Zainuddin

16.6 % -

RM 10,000

2. Ranita Binti Hisham

16.6 % -

RM 10,000

3. Juraidah Binti Ibrahim

16.6 % -

RM 10,000

4. Nor Fauzan Binti Mad Sarwin

16.6 % -

RM 10,000

5. Noredayu Binti Rosli

16.6 % -

RM 10,000

6. Khairiah Bt Ibrahim

16.6 % -

RM 10,000

100%

RM 60,000

TOTAL

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The salaries of the partners are based on their position and task in operation
process.

1. Intan Nurbaizura Binti Zainuddin

RM 570

2. Ranita Binti Hisham

RM 570

3. Juraidah Binti Ibrahim

RM 570

4. Nor Fauzan Binti Mad Sarwin

RM 570

5. Noredayu Binti Rosli

RM 570

6. Khairiah BT Ibrahim

RM 570

6. Partners right and duties

The business must assure every partner in respect of payment made and personal
liabilities incurred by:

In the ordinary and proper conduct of the business of the firm; or

In or about anything necessaries done for the preservation of the

business or

Property of the firm

7. The dissolution of partnership is based on the Partnership Act 1961.

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8. Any matter that had not been mention in this agreement shall be referred to the
Partnership Act.
9. Partners shall agree with their poison in the business and shall full responsible
with their task.

10. Resignation of any members should be in written form in one month notice before
resignation date in order to claim the profit up to date of resignation.

11. The rules of partnership agreement can be amendment from the time to time by
consent of all partners.

12. No partner may transfer any shares to others

13. General Manager cannot dismiss any of the subordinate without the consent from
the others member.

14. All partners shall agree that Bank Islam Berhad is chosen as the companys
account bank.

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In declaration, all the partners agree with all the terms and condition listed in the
agreement that was authorized by all partners.

.
(Intan Nurbaizura Binti Zainuddin)
General Manager

(Ranita Binti Hisham)

Administrative Manager

.
(Juraidah Binti Ibrahim)
Marketing Manager

.
(NorFauzan Binti Mad Sarwin)
Sales Manager

(Noredayu Binti Rosli)

Financial Manager

..
(Khairiah Bt Ibrahim)
Operation Manager

92