2015 Media Kit

Overview
Y Where is the worlds premier name in travel publishing.
Timely travel stories and blog content, plus a resource of 50,000+ things to do for travelers and
our new Add to Trip itinerary planning tool, make WhereTraveler a useful resource to todays
travel audience.
Y From magazines and books to maps and comprehensive digital content, Where gives travelers
everything they need from a local perspective and can provide integrated marketing opportunities.
Y Each year, 246 million travelers trust Where for up-to-date information on where to go and what
to see in more than 100 cities worldwide.

One Click. One Scroll. A World of Information.

Audience
WhereTraveler brings inspiration and local travel resources to its
audience with close and personal trip-idea profiles, photo galleries,
videos, itineraries and more.
WhereTraveler is growing organically every day with content
updated on a daily basis, aligned partnerships, SEO practices,
social media and much more!
WhereTraveler delivers to a national audience of educated and
passionate readers a place where they can connect and become
engaged in their love for travel.

Facebook

LinkedIn

Twitter

YouTube

Pinterest

Instagram

Google+

App Store

Source: Google Analytics, Social Media, Quantcast

Online Opportunities

Featured Spotlight
Listing
Y Featured Listing
Special Placement
Personalized Message
Photo slideshows
Video
Downloadable
Marketing Materials
Y Brochures, Menus, etc.
Y Rate: $900 (annual cost)

eNewsletter
Multi-Sponsor
Our rapidly growing newsletters offer subscribers information
from our local editors on the best restaurants, events, trends
and more

Each eNewsletter features two advertising positions

Y 2 Ad Positions: 640x280

Ad Spot 1

Ad Spot 2

Y Frequency: once a month

Y Rate: $750

Dedicated Market
eNewsletter Sponsored
Edition
Y Deliver your message or special offer directly to the inboxes
of Where readers
Y The Dedicated Newsletter can be sent out on any available
weekday that is open on the schedule
Y Rate per eNewsletter
$900

Display Ad Positions
Y Banner ads run throughout wheretraveler.com
in 2 positions, each with 3 ads in rotation
Y 300x250 rotating ad unit
Market Pages
Y Rate: $500 per month per market

Advertising Specs
Y Featured Spotlight Listing
Logo: high-res jpeg
5 Images high-res jpegs
Copy: up to 200 words
URL
Video: send as .mp4,
.flv or embed code
Y Market eNewsletters
Sponsorship
Destination URL + Title Text
Ad Creative (PNG, JPG or
GIF) + Alt text (if different
from title)
If chosen to self-host ad
creative, well need the full
URL to the ad
If additional markup is required, like a 1-pixel tracking
gif, well need full markup sent
along with other ad creative
Ads that require delivery via
<script> cannot be accepted

Y Market Sponsored Edition

Logo: Vector File

1 60x600 Banner ad or Image

(static 40K jpeg)

3
 90x104 Header image (static 40K jpeg) - plain image
prefered

Subject Line

InPage, Double Click DFA/

Standard/Standard Image,
DoubleClick DFA/JavaScript,
DoubleClick DFA/IFrame,
Eyeblaster/IFrame Polite/Expandable, Interpolls/In-Page,
PoitRoll/Standard, Unicase/
Standard, United Virtualities/
Standard

100 words max copy (word or

Y All Materials:
text file)
Creative due 5 days before
U
 RLS for copy/ad
flight for testing and setup
Ad material submission to be
Y Rotating Display Ad Units
coordinated with Sales Rep
300x250, max 50k
and/or Advertising Service
download JPEG or GIF
Coordinator
3rd-party tags accepted
Y Rich Media Guidelines
User must initiate sound,
video can auto load
Types accepted: Atlas/
JavaScript, Atlas/IFrame/

Please Note:

Impressions are not guaranteed. All inventory

is based on a first-come, first-served basis.
Availability will be confirmed at time of insertion order. Agency/Client is responsible for all
third-party serving fees.

Expanding Reach
Y Where continues to strategically partner with companies that
align with our focus as well as help grow our brand.
Y Where currently partners with major online news aggregators
such as CNN & Huffington Post Travel. Tourism partners such as
Visit Philly & Explore Fairbanks as well as tour industry leaders
CityPASS & SuperShuttle to major airlines JetBlue and Alaska
Airlines and much more!