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THE VALID ARGUMENT MYTH

Prepared for Professor Randal Marlin's course 32.290:Truth and Propaganda.


Written by: critical (on Scribd.com).
FEB 96

Propaganda is the organized attempt through communication to affect beliefs


or attitudes, and thereby actions of the masses, in ways that
circumvent or suppress formation in the individual of an adequately
informed, rational, reflective judgement.

This proposal for a definition of propaganda by Randal Marlin appears to be

the most comprehensive and sensible one presented in class. There is only one

modification I would make to this proposal and that is to remove the proviso

'organized'. The question must be asked; what forms of communication are left out

of consideration in placing 'organized' in our definition? The answer depends on the

sense in which Marlin intended the use of the term in question.

Here are two senses of 'organized' that seem applicable to a definition of

propaganda: 1) An organized attempt could mean an attempt by a group of people, to

the extent of excluding small groups of 5 or less and most certainly excluding

individuals. 2) An attempt of a planned or intentional nature. The person or group is

not merely informing, communicating or interacting with an audience, he/she or it

(the group) is involved in a conscious and calculated attempt to affect an audience in

a certain pre-conceived way for the reason of achieving definite goals.

An 'organized attempt' in the first sense involves an attempt by a group of

people or at least more than one person. This would mean that if we attempted to

analyze a newspaper article we would need to establish that more than just the

individual author of the column was involved in an attempt to affect beliefs in the
way described. This is a problem as I do not think individuals should be ruled out

from analysis, not to mention the fact that establishing the responsibility of a

certain article to more than the author herself could be a burden of proof of a far

too difficult and stringent nature.

Individuals are just as likely to be guilty of attempting to hinder rational and

reflective judgement in their audiences, as are organized collectives. It would appear

to be a result of the current and recent historical political-economic climate that

many believe individuals are incapable of affecting change, that only organizations

and organized groups of individuals can accomplish anything of substance in our

complex and increasingly alienationist society. Thus the advent of large numbers of

conspiracy theories abound to deal with our society's lack of faith that individuals

can affect change on their own. Now I am not suggesting that Randal Marlin's

propaganda definition is a conspiracy theory; merely that if he intended 'organized'

in the first sense which I described above he would be partly falling prey to a broad

social climate that believes in the ultimate dis-empowerment of the individual. It

should be noted that the absence of proof that an individual is acting at the behest

of a group or organized whole is not conclusive evidence that they are in fact working

solely on their own, thus a definition that requires the presumption of groups as the

primary unit of action would be unnecessarily restrictive in eliminating those cases in

which only individuals can be pointed at as empirically demonstrably responsible for

the article.

It does not seem likely that Randal Marlin was utilizing the first sense of

'organized' and I believe it is sufficiently obvious given the above discussion that it is

overly restrictive. The second sense of 'organized' if you will remember is an attempt

of a planned or intentional nature to affect an audience in a pre-conceived way to

achieve certain goals in audience behaviour. The reason I oppose use of the term

'organized' in this sense is because of a lack of need for the proviso at all. When we
communicate with each other we have a reason for doing so, we wish to inform them

or to influence them. There appears to be no form of communication that lacks an

intention or some form of plan in its purpose. My intentions in writing this paper are

a planned and intentional attempt to explain my views on propaganda, but they are

also readily described as an attempt to explain my views on propaganda. To say that

this paper is an organized attempt to explain propaganda adds nothing to a

description that my paper is an attempt to explain propaganda -- except perhaps

confusion.

The confusion results from the possibility that the first sense of 'organized'

described in this paper is a possible interpretation, although I have argued not a

prudent use of the term 'organized'. Thus I would reword Randal Marlin's definition

of propaganda as: Propaganda is an attempt through communication to affect beliefs

or attitudes, and thereby actions of the masses, in ways that circumvent or suppress

formation in the individual of an adequately informed, rational, reflective judgement.

An example of propaganda for the purposes of this paper is the article, "The

jobs crisis myth: Mother's experiment shows there is work if you want it" by Carol

Lewis. This article is a very misleading and subtle form of propaganda, it attempts to

approach one of the most important issues of the day in a very misleading and

dishonest way -- Jobs versus Mcjobs.


I'm one of many parents who questioned our government's success in ensuring
the employment futures of ourselves and our children. Spurred on by
cries of high unemployment rates, and my eldest daughter's lament that
there were no jobs available, I visited several places of possible
employment, allowing them to assume that I was an OAC (grade 13)
student with limited hours to offer an employer.i

The result of Lewis' little 'experiment', as she called it, were several offers of

employment and a number of appointments for interviews. Lewis' interpretation of

her data leaves a great deal to desired as she states that she "no longer believes
there is a job crisis."ii Of course she only later (2 paragraphs later) states

that the only area in which she sought employment was the food service industry.

Places like Wendy's, McDonald's, Harvey's, etcetera were reportedly all eager for

applicants, the thing that Lewis neglects to mention is that to get employment at one

of these establishments is normally referred to as a Mcjob not a job unless you are

under 18 or, as is becoming increasingly popular, over 60. It is on the basis of the

abundance of Mcjobs that Lewis is willing to assert that she is satisfied that our

government is currently successful in "ensuring the employment futures of ourselves

and our children." This is summed up by her assertion that she no longer believes

that there is a job crisis.


The food service industry was my main target in job searching, because food
services make excellent training grounds for learning to deal with
people. Most of the jobs I "applied" for are low paying, usually minimum
wage. The big bucks are offered by the same people who want you to be
experienced.iii

Presumably these higher paying jobs where you get the "big bucks" that are offered

by the "same" people who were more than willing to hire Lewis are management jobs

in Wendy's, Harvey's or McDonald's. I say 'presumably' because Lewis is extremely

vague about what kind of job it is that pays these 'big bucks'. It would appear that

the reason that she does not make the type of "big bucks" jobs explicit is precisely

because they are not well paying nor are they widely considered real jobs by the

public -- they are Mcjobs in management. Lewis makes good use of the vagueness of

the term job to attempt to mislead her average reader, what she does not mention is

that the only kind of work that she has found to be available "if you want it" is work

in a low paying, low prestige, and low satisfaction job -- that is, a Mcjob.

The beauty of this piece of art by Lewis is the way she mixes and matches

stereotypes and 'crises'. On the one hand Lewis talks about the rate of high

unemployment and how she has found that jobs are plentiful so people should not be
unemployed. On the other hand Lewis exploits the stereotype of young people in the

so-called generation-X who make up a good bulk of the unemployed and describes

them as depressed, spoiled teenagers who just do not want to "go out and work for a

living".iv What Lewis neglects in this article is that the majority of unemployed

people are not teenagers who just do not want to earn a living they are; lawyers,

doctors, students with doctorates in education, bureaucrats (fired because of the

last budget), many of the current unemployed are the people who did not get hired

back when the economy recovered but jobs did not.

What Lewis is attempting to do in this article is to cling longingly to the old

adage 'the more things change the more things stay the same'. Lewis asserts that

when she was a teenager things were just the same for her as they are for teenagers

of the mid 90's.


The majority of us, the adult working population struggled and juggled from
paycheque to paycheque, putting aside a little at a time until we could
"acquire fancy cars, a grand house."v

It would seem that Lewis wants to argue for the timelessness of her experiences

without actually making an argument -- just merely by asserting the correctness of

what she says. By inference she is asserting that the current perceived "jobs crisis"
and high unemployment are the result of teenagers who do not want to work for a

living. Lewis attempts to mitigate the truth of high unemployment by describing the

phenomena not as fact but as myth. This myth is born out of "cries of high

unemployment rates", and is placed on the same standing as the rest of Lewis'

opening statement; " and my eldest daughter's lament that there were no jobs

available."vi

There is the distinct possibility that Carol Lewis believes every idea which she

expresses in this article, although it does not seem likely given that it fits perfectly

into a case of not- telling-the-truth through the age-old device of 'reservation'.


This techniques of Lewis' has strong parallels to techniques of avoiding lying when

you believe the best moral policy is to not tell the whole truth but without

compromising yourself by lying outright either. This technique is often called

reservationism, and has been widely discussed in class.

What Lewis is doing in her article is to make what appears to be valuable

arguments and pronouncements about the first subject of her sentence (ie. high

unemployment) while actually talking about the second subject of her sentence (her

eldest daughters's lament that there are no jobs). The fact that Lewis' examples,

analyses and experiment are pertinent to only the second subject does not distract

from her pronouncements and certainty about the first subject in establishing that

there truly is no job crisis (in her beliefs!).

I no longer believe there is a job crisis.vii

Perhaps her use of the words 'I no longer believe' at this point is another way out

for her. In sentential logic we discover that the words 'I believe' when preceding

any other group of words is non-truth functional. If cognizant of this information

one might be led to believe that one can not be lying in using such a sentence either.

The title of this article suggests that Lewis' claims hold for all jobs and all of the

unemployed of society, whereas the content is specifically applicable to only young

teens like her daughter. At the very least it can be said that this article was

unjustifiably titled "The jobs crisis myth".

These last several pages are the primary basis upon which I place my assertion

that this article is propaganda. Carol Lewis is attempting to suppress the formation

of an adequately informed and rational judgment in her audience with regard to the

jobs crisis and high unemployment. In attempting to liken her own climb out of the

realm of mcjobsviii through hard work with that of the present unemployed youth,
Lewis is glossing over certain realities of the present times. In the seventies or

eighties when Lewis applied for her current well-paying job she had to compete with

dozens of qualified applicants. This can be compared with the present economic

climate in which people now in Lewis' position must compete with hundreds or even

thousands of qualified applicants. The reality of this situation is completely ignored

(purposefully avoided?) by Lewis.

The likely intended impact of this article could be to convince herself and

others of her socio-economic group that they should feel no culpability or guilt in the

present conditions of youth through denial of the very existence of those conditions.

Another possibility involves a need to make sense of the crazy and hopeless seeming

economic conditions that many baby-boomers are experiencing vicariously through

their children and the news. Also Lewis could see youth much like her eldest

daughter as her target audience; attempting to shake them up and make them break

free from perceptions of hopelessness. Alternatively, Lewis could be providing

parents with a tool perhaps useful in persuading their young children to go out and

get a Mcjob.

I believe this article is unethical, it claims to express the reality of the

present job market for many thousands of unemployed and under-employed citizens

of Canada through the assertion that 'there are plenty of jobs' without explaining

the true reality of these so-called 'jobs'. To be accurate Lewis should really be

saying; there are plenty low-status, low-income, low-satisfaction jobs that can lead

to low-status, low-income, low-satisfaction jobs in management in the food service

industry. This latter group of jobs Lewis inaccurately describes as "big bucks" jobs.ix

Inaccurate because $8.00, $9.00, or $10.00 an hour is hardly big bucks even when

compared to a $7.00 an hour job.

In a very small way Lewis' article may have a positive impact by helping

stressed and hopeless citizens to believe their is an easy and readily definable reason
for 'the jobs crisis' -- giving meaning to the lives of some where there was little

before. Unfortunately, Lewis chose to write an article with a message that was full

of inaccuracies and that was not capable of fulfilling the scope of its title -- except

by deception.x In class discussion it was once asserted by Marlin xi that the majority

of readers only read the first two or three paragraphs of most articles. In the light

of this assertion it appears that this article is perfectly designed for just such an

audience. That is, the fact that the job offers that Carol Lewis received were all

Mcjobs and payed minimum wage is not revealed to the reader until they have read

the sixth paragraph, this in concert with the sweeping title provides a perfect

opportunity for misleading an audience. My approach to evaluating the ethics of

propaganda is informed by Christopher W. Tindale in asserting that the wrong caused

by misleading propaganda is in the violation of the fundamental obligation we have to

improve our audience, not simply in the lying or telling of that which is not quite true

(reservationism).xii The Newspaper editors themselves are also culpable due to the

fact that they dressed up this opinion page article to look exactly like news articles.

The only distinguishing feature that could differentiate this opinion page article

from a regular news column is the small title at the top of the page which reads

'opinion'. It is hard to say whether these articles are purposefully designed to look

just like news columns or not, but the fact that they do resemble news is certainly

something that the editors should be culpable for -- intended or not.


i
.Paragraphs 1 and 2, section 1.
ii
.Section 1 paragraph 3.
iii
.Last paragraph section 1.
iv
.Section 3 paragraph 2.
v
.Section 2 second last paragraph.
vi
.section 1 paragraph 2.
vii
.Section 1 paragraph 3.
viii
.See the quotation marked endnote number 5.
ix
.Section 1 last paragraph.
x
.I am not knowledgable about how titles are arranged in newspapers, if 
it is the editor or some other member of the newspaper staff that words 
the titles of articles then at least some of the propagandistic impact 
of   this   article   could   be   blamed   on   chance   or   bias   of   the   person 
responsible for such duties.
xi
.If memory serves.
xii
.From C.J.R.S. page 148.

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