CURRICULUM VITAE

Gheorghita Oana Adriana

Personal profile

12 years in FMCG, 3 Blue Chip Companies, 8 years of success Marketing, Trade Marketing, Customer
Marketing, Category Management, Sales increase and Shopper engagement
High personal integrity, and able to relate to and create trust in all
Highly articulate, confident and persuasive team-builder, able to motivate and communicate to achieve
exceptional business performance
Dependable and reliable in supporting and enabling team effort to produce genuine long-term sustainable
development
Persistent and flexible approach to the mutually beneficial achievement of business plans and personal goals
of staff, suppliers and customers
Strict deadline keeping
Flexibility in dealing with changes
Both detail and general overview and management of projects, organizational skills
High stress tolerance
Enthusiastic, passionate, innovative, confident, loyal, organizational abilities, determination
Excellent interpersonal skills - good communicator, leadership, hardworking

Professional Experience
Category & Channel Sales Development Manager - Nestle- Purina PetCare

Jun 2011 Jul 2014

Concept & Marketing Manager- Alpha Rocas

Nov 2010 May 2011

Trade Marketing Manager Consumer Lifestyle- Philips

Apr 2008 Apr 2010

B2B Trade Marketing Manager Lighting- Philips

Apr 2007 - Apr 2008

Trade Category Management Executive- Unilever

Feb 2006 Apr 2007

Sales Operations & Trade Marketing Junior-Unilever

Jun 2005 Feb 2006

Personal Assistant to Board- Unilever

Sept 2003 Jun 2005

Personal Assistant Marketing Manager Foods- Unilever

Aug 2002 Sept 2003

Achievements

Business set-up for a local start-up, setting strategies and creating new business opportunities

Innovative vision for projects managed and delivered in time and budget

Leadership and managing skills, good understanding of both corporate and entrepreneurial environment;

Create new and innovative concepts in store-in-store displays for managed products, becoming trend setter
for the category

Provide integrated category solutions for retailers developing and implementing joint Category Business Plans;

Define categories and category segmentation from a customer perspective;

Tracking category performance in target accounts;

Negotiate and implement Category projects with main retailers, focus for our category;

Create, implement and monitor the implementation of the projects;

Define and implement category strategy and tactics in terms of assortment, pricing, promotions and shelf
presentation;

Planning and organizing simultaneously 6 franchises opening in terms of marketing mix and communication

Implementing the first CatMan project as Supplier in Carrefour, for 15 brands and 3 divisions (Home, Personal
Care and Foods)- Unilever

Mobile: (+40) 753425366

Bucharest 6, Romania
Private e-mail: bengaoana@gmail.com
Birth: 26th of February 1979
Skype: benga_oana
Twitter: OanaBenga

CURRICULUM VITAE
Gheorghita Oana Adriana
Working experience in detail
Category & Channel Sales Development Manager - Nestle- Purina PetCare

Jun 2011 Jul 2014

Develop Channel Strategies and prioritize initiatives per channels;

Provides an integration point for Sales and Businesses to ensure stronger operational strategic plan;
Link across categories to leverage the power of Nestle;
Combine category, competitor, shopper, route to market, customer knowledge to develop and contribute with
Channel Insights into Business Plans;
Develop Point of Purchase Vision, Objectives and Strategy for exploiting issues and opportunities by channel
for NIM categories;
Good knowledge of key functions and priorities;
Working Knowledge of core Business Processes eg ICP, Dynamic Forecasting;
Working knowledge of Competition Law;
Apply Nestl Management and Leadership Principles, - Marketing & Sales/SBU Tools & Best Practices;
Advanced understanding of Shopper, Market Intelligence sources, Category/Channel/Shopper trends;
Identify priority channels for the Category/Market and work with Category Managers to recommend tailored
Category Channel plans in line with overall market strategy;
Create channel approach and strategy to the ICP process by identifying the key opportunities and possible
action plans for each priority Channel in the market;
Define clear promotional guidelines based on shopper understanding and current market knowledge;
Ensure all promotional investment is properly reviewed and evaluated and pre and post evaluate the
promotion outcome;
Continuously source, update and communicate latest developments, trends, initiatives and competitive actions
within the channel, assessing implications/opportunities for Nestle categories and brands;
Work with Customer teams to define and develop appropriate channel & key customer execution, Sales and
TTS targets;

Drive collaboration with corporate and individual retailers, which include Target Buyers, Merchandisers, Sales
Team, etc

Support the construction of key commercial propositions at the Channel level;

Develop and facilitate strategic, category leadership initiatives and agenda to optimize the Category

Collaborate with business planning analysts to generate optimal 4P channel/customer to optimize retailer
engagement.
Main achievements: gaining market share reading by reading in main segments in focus, becoming leader on
most important brands through massive in store activities, sampling, promotions and catman tactics and projects.
Creating and implementing the strategies to implement Integrated Commercial Plan, in line with European and local
strategies. Influencing and integrating shelf tactics with the most difficult key accounts, implementing Category
Management projects, done in-house in Purina with my own knowledge, with little resources and with high accuracy,
becoming expert category adviser for PetFood.
Concept & Marketing Manager- Alpha Rocas (part of Alpha Group, an Autogrill Comp.)

Nov 2010 May 2011

Define and elaborate strategy for all existing Alpha-Rocas locations within the main Romanian Airport,
International Airport Henri Coanda, including locations revitalizing, better communication and visibility projects,
together with personnel ( more than 70 persons) training for Client Service improvement and value added sales.
Preparing 6 franchises openings, in the new airport terminal, opening time 1 st March 2011, in terms of
communication, marketing mix, local strategy, coordination and planning annual promotions for each one location
(Burger King, Esspresamente Illy Caffe, Peroni Bar, Segafredo Caffe, La sarmale, Lavazza Esspresion and another
Autogrills own brands).

Mobile: (+40) 753425366

Bucharest 6, Romania
Private e-mail: bengaoana@gmail.com
Birth: 26th of February 1979
Skype: benga_oana
Twitter: OanaBenga

CURRICULUM VITAE
Gheorghita Oana Adriana
Trade Marketing Manager Consumer Lifestyle- Philips

Apr 2008 Apr 2010

Define and elaborate strategy concept for Trade Channel both for Consumer Electronics and Domestic
Appliances products
Coordinate and supervise the BTL campaigns with local agencies ( promotions/COOP activities)
Analyze sales developments in the trade channel and propose relevant sales improvement activities
Organize and execute trade marketing activities in accordance with product category growth plan and Marcom
budgets
Organize and sustain product training for team and for the customers
Organize and to sustain dedicated training activities for promoters
Plan and to organize events in order to achieve brand visibility
Support for Communications Management for public relations and corporate communication
Category management
POSM creation/production/ distribution/ implementation/ follow up

Main achievements: becoming a trend setter in Shop-in-Shop out-of-the-box concept for both electronics and
domestic appliances. The pilot project for the new way to display LCDs was rolled out at country level and now is the
standard way to display TVs in every main shop. Sales up to +70% increase after first 3 months and maintaining
double digit increase during financial crisis.
B2B Trade Marketing Manager Lighting- Philips

Apr 2007 - Apr 2008

Define and elaborate strategy concept for Professional Channel

Responsible for Integral Margin targets
Coordinate and to supervise the ATL campaigns with local agencies
Analyze sales developments in the trade channel and propose relevant sales improvement activities
Organize and to coordinate, supervise the BTL activities
Organize and execute trade marketing activities in accordance with product category growth plan and Marcom
budgets
Product Management: product selection/ range distribution channel; pricing, promotion
Organize and sustain product training for Lamps team and for the customers
Organize and to sustain dedicated training activities for promoters
Plan and to organize events in order to achieve brand visibility
Decide and to implements public relations activity
Auction documentation for Professional Lighting projects
Caravans and Presentations for Architects at country level and international
Create and adapt the technical catalog for Lamps, an vital tool for sales and bidding projects

Trade Category Management Executive- Unilever South Central Europe

Feb 2006 Apr 2007

USCE HO in Bucharest, clustering: Romania, Bulgaria, Serbia, Montenegru, Albania, Macedonia, Moldona and Kosovo

Managing direct reports and various project teams

Managing resources human and technical
Sales and research data analysis
Support sales team in negotiation with main customers
Contribute to brand activation plans
Monitor/ evaluate specific projects performance based on agreed KPI
Assist developing category strategy and tactics
Make periodical category reviews both internal and with customers
Contribute to brand activation plans
Budgets proposals/ tracking/ responsible

Mobile: (+40) 753425366

Bucharest 6, Romania
Private e-mail: bengaoana@gmail.com
Birth: 26th of February 1979
Skype: benga_oana
Twitter: OanaBenga

CURRICULUM VITAE
Gheorghita Oana Adriana
Main achievements: Implementation for the first Category Management project in Romania, done as a Supplier,
in Carrefour Hypermarket chain, for 15 brands (Dove, Rexona, Axe, Sunsilk, Dero, Bona, Omo, Coccolino, Cif,
Domestos, Delma, Rama, Knorr, Lipton and FoodSolutions) and categories (Home and Personal Care, Foods) and
rolled out with other customers from C&C (Metro, Selgros), Real Hypermarket and other Local Key Accounts. The
project was build on fully understanding the shopper behavior within each category, by focusing on brand vision and
category approach and using complex market data panels.
Fundamentally contributing to define the Merchandising Standards for Unilever's product ranges, defining trackable KPIs for sales team and organizing the training for implementation national level and rolled out within the cluster
(8 countries).

Sales Operations & Trade Marketing Junior- Unilever South Central Europe

Jun 2005 Feb 2006

USCE HO in Bucharest, clustering: Romania, Bulgaria, Serbia, Montenegru, Albania, Macedonia, Moldona and Kosovo

Ensure the communication of National Sales Managers with Customer Management Department team and
with distributors

Inform Trade Marketing on the competition actions (price lists, promotions, special offers etc);

Manage a centralized budget system per brand / channel for Trade Marketing and a budget for
merchandisers;

Monitor expenditure vs. budget per brand/channel

Work with Mercury software specific procedure for budget control;

Keep contact with external clients (trade magazines, agencies, etc.) and implement different programs with
them as requested by TM;

Training for Merchandisers - Co-ordinate the information flow between Trade Marketing Field Sales Force

Personal Assistant to Board- Unilever South Central Europe

Sept2003 Jun 2005

USCE HO in Bucharest, clustering: Romania, Bulgaria, Serbia, Montenegru, Albania, Macedonia, Moldona and Kosovo

Organize and manage the directors agenda ensure efficient meeting preparation through good co-ordination
of people, time allowance and smooth schedule

Ensure overview awareness of major company activities to facilitate a speedy and smooth communication
between Director and his/her team and departments;

Ensure the interface in terms of internal communication of our Head Office with all other Unilever offices from
the region and worldwide;

Formulate and write letters in Romanian and English;

Prepare presentations and organize events- team buildings, training, conferences.

Capable to judge information and documents at the confidentiality level of fast moving daily office life;

Personal Assistant Marketing Manager Foods- Unilever South Central Europe

Aug 2002 Sept 2003

USCE HO in Bucharest, clustering: Romania, Bulgaria, Serbia, Montenegru, Albania, Macedonia, Moldona and Kosovo

Organize and manage agenda;

Secretarial duties and Support for Marketing Team Foods;
Ensure the interface in terms of internal communication of General Manager Foods and Board Members SCE;
Formulate and write letters in Romanian and English;
Prepare presentations and organize events for Marketing Team Foods

Mobile: (+40) 753425366

Bucharest 6, Romania
Private e-mail: bengaoana@gmail.com
Birth: 26th of February 1979
Skype: benga_oana
Twitter: OanaBenga

CURRICULUM VITAE
Gheorghita Oana Adriana
Training Programs:
2008- Category Management- Mercury International
2008- NLP Practitioner- NLP Informal Budapest
2007- Team Leadership- DDI
2006- Market Research - KPI from Brand Tracking (Millward Brown)
2006- Market Research - KPI from Consumer Panel (GFK)
2006- Market Research - KPI from Retail Audit (AC Nielsen)
2006- Apollo Training for Category Management- MEMRB
2006- Customer Business Plan- Unilever
2005- Brand tracking Training- Brand Health Check & Brand Performance Monitoring
2004- Project Management- Training Center Unilever
2004- Time Management- SOF Consulting & Unilever
2004- Finance for Marketers- Training Center Unilever
2004- Business Management- Training Center Unilever
2004- Conflict Management- Training Center Unilever
2004- English Course -Upper Intermediate- International House
2003- First Aid Course- Medicover & Unilever
2003- Effective Communication- Training Center Unilever
2003- Office Management- Nexus Consulting
Education:
2004- 2008-Academy of Economic Studies Bucharest, Romania
Marketing Strategies- Bachelor Degree, graduated with grade 9.50 out of 10
1997- 2000 "Politehnica University" Bucharest, Romania
Quality Assurance with Non-Destructive Controls Diploma Degree, graduated with grade 9.00 out of 10
Technical skills:

Computer usage - Windows Suite, Powerpoint and Excel Savvy, Prezi, Microsoft Project Management

SAP, Nielsen, Apollo, Spaceman, Nitro, Hipercom, Euromonitor

Fundamental knowledge of Digital Marketing and e-Commerce (planning digital campaigns both in
Google AdWords and GDN, YouTube campaigns for awareness and lead generation, analyze
campaigns performance using Google Analytics, Facebook Ads, e-mail marketing campaigns, CMS
proven experience). SEO & SEM

Micros database

Frequent e-mail and internet usage

Language:
Driving License:
Hobbies:

Mobile: (+40) 753425366

Bucharest 6, Romania
Private e-mail: bengaoana@gmail.com
Birth: 26th of February 1979
Skype: benga_oana
Twitter: OanaBenga

English fluent. French- beginner, Romanian- native

B - clean record, since 2000
Traveling, reading, sport, self developing