Moving to the Cloud:

Ensuring Uptime for Whats

Left In-House

Philip Fischer
Data Center Business
Development Manager
APC by Schneider Electric Philip Fischer

Agenda
Todays IT Environment

Moving to Cloud/Co-location Changes the Dynamics of On

Premise Equipment

How Ensure Uptime for Whats Left In-House

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Changes affecting the IT environments

NETWORK

Virtualization

Consolidation

Users
Data to access
Ways to access it
Places to access it
Connectivity

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Co-Location

Cloud Adoption

Virtualization Benefits
Increased CPU utilization and efficiency
Typical server utilization rate: ~10-15% (usually higher in storage)
Virtualized utilization rate: Up to 80%

Server consolidation
Decreased need to purchase additional servers

Increased rack space

Reduced data center space requirements

Improved continuity and disaster recovery

Virtualized servers can be mirrored in case of failure

Reduced labor costs

Easier hardware provisioning and maintenance

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Benefits of Virtualization on
Data Center Physical Infrastructure

Less Space

Less Energy

Fewer Servers
Less space
needed on Data
Center floor

Fewer Servers
Higher
Efficiencies due
to resource
utilization

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Reduces
Redundancy
Requirements
Critical
redundancy no
longer a
mandate

Easier to
Manage
Fewer Adds,
Moves,
Changes
Fewer Physical
IT components

Challenges of Virtualization on DCPI

Power Density Increases (>10kW/Rack)
Dynamic Power Fluctuations

Rapid Scalability is Critical

Availability Architecture Changes
Virtualization Impacts Operations

Despite theses challenges,

we firmly believe virtualization
is the right solution.
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Virtualization Makes Data Center Mobile

VMs not tied to a specific asset
Allows for Cloud Deployment
Public, Private, or Hybrid

Accessing data in the Cloud requires 2 key systems:

Highly Reliable Data Centers
Highly Reliable Networks

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What is Cloud Computing?

Cloud Computing is a business

model based on a modular,
efficient computer platform
delivering an on-demand self
service user experience

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The Cloud Promise

Lower Costs
CapEx Reduction
OpEx Reductions

Faster
Compress the time needed to provision & deploy new apps &
services

Better Utilization of Assets

Allows greater optimization & utilization of IT assets
and physical layer

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APC by
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Cloud Changes the IT Infrastructure...

Loads are being virtualized, consolidated and moved off
premise.

On-Premise Equipment

On-premise IT footprint gets smaller but doesnt go away

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requires a Cloud Ready Data Center,

What is a cloud ready data center

On Demand Delivering what you want when you want it means

physical infrastructure must be fast scale

Modular Internal device, IT POD, and facility sub-system

Cloudbursting Hybrid cloud architecture gives you the ability to

size your on-premise data center to your average demand

What Is a "Cloud Ready" Data Center & How to Get There Presented by APC Wednesday, May 8, 2013, 11:00 AM-11:45 AM

How do I get one

Build it on-premise
Move to an off-premise provider

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Increasing the Importance of Network

Connectivity
Many businesses have robust protection and management strategies in
the data center while network closets and distributed server rooms
are often neglected.

Small room
Shared space
Hot spot
Messy Cables

Unmanaged

With the move to the cloud/co location:

The forgotten space is becoming critical space.

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 and in turn increasing Importance of

Physical Infrastructure
Three of the top 15 reasons for unavailability in 2010 are related to the
infrastructure and physical space where your equipment is installed:

1. No monitoring of relevant components

2. Poor physical environment
3. Lack of infrastructure redundancy

There are some simple steps that can be taken to ensure that even a oneman show can effectively manage multiple sites, mitigate risks and
maintain availability of the network.

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The New Cloud IT Footprint

Internal Corporate Data (On-site)
This area may expand, contract, stay the same or even disappear, but will
likely consume less power, cooling, space, etc. than before
Private Cloud can be housed here if they have the resources
Still have unified communications, SAN, legacy compute, and other assets

Co Lo Data Center (Off-site)

You may decide to build/move Private Cloud to a Co Lo

The Network(On-site)
Since you no longer have local compute, this is connection between user
and applications/data
Supports:
Public Cloud, Private Cloud and/or Hybrid Cloud
The rest of IT and communications

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Internal Corporate Data

Center

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Your Newly Virtualized, Cloud Enabled

on Site Data Center

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Virtualization/Private Cloud Case Study

in SMB Existing Data Center
Annual electric bill

120 kW data center capacity

90 kW IT load (75% loaded)

59 kW total server load (66%)

PUE =

1.33

$193,123
Before
Virtualization 27%
savings

$140,305
After
Virtualization

53 kW IT load (42% loaded)

22 kW total server load

75% servers virtualizable

Server consolidation ratio 20:1

PUE =

savings

36%
savings

$0.12 / kW hr

Right-sized power & coolin

After physical
infrastructure
improvements

60 kW capacity
Data center load 88%

PUE =

DX air conditioning
No redundancy

2.26

Average 7 kW / rack

Close-coupled cooling
Use blanking panels
High-efficiency UPS (96%)

1.13

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Source: TradeOff Tool - TT9 Rev 0 Virtualization Energy Cost Calculator

1. Utilize APCs Virtualization Resources

Go

Go to latest online

version
this tool
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Done

Click to resume
presentation

What About Moving the data

Center/Cloud to a Co Lo?

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WP171
Considerations for Owning versus Outsourcing Data
Center Physical Infrastructure
Approaches to supporting new IT
Upgrade an existing data center
Build a new data center
Outsource to a colocation providers data center

Quantitative (financial) and Qualitative factors play role in decision

Financial factors
10-year TCO will generally favor upgrading or building over outsourcing.
Upgrades have break-even at < 1-3 years

Strategic factors
Sensitivity to cash flow, deployment timeframe, data center life expectancy,
regulatory requirements, and other strategic factors

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New TradeOff Tool

Simple, automated tools to

support specific planning
decisions
Models complex interactions
of systems based on data
and science
One-screen, standardized
user interface
Instant output allows for rapid
creation of what if scenarios

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The Forgotten Space Now

Becomes the Critical Space?

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Considerations for Whats Left On-site

Physical security
Management

Racks &
Cable management

Services

Cooling &
Ventilation

Power distribution

Power
protection

You need to bring best of breed components together in an intelligent

way to address todays challenges

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1. Remote power management

Deploy a PDU or Outlet strip that has outlets
which can be controlled remotely
Real Life Reasons for implementing:
This can drastically reduce downtime from hung servers and network
devices which simple need to be power cycled.
This allows you to leave unused outlets OFF so that someone cant use
them and risk tripping the breaker.

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2. Protect against power failures

Deploy UPS systems to protect critical
equipment, maintain availability during
scheduled and unscheduled power outages
Real Life Reasons for implementing:
An average US business experiences 214 minutes of power loss
every year.
Outages could mean lost data, configurations or more importantly revenue.
Ask yourself how much will be lost in your business

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3. Monitor environmental conditions

Install probes to capture temperature, humidity
and even sensors for door entry, motion,
smoke, leaks
Real Life Reasons for implementing:
Knowing about environmental issues early can protect equipment and
reduce damage from everyday risks like water leaks.

This data can help make decisions about implementing cooling or

ventilation by proving that it is necessary

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Remote monitoring
Example.
Retail scenario.
In this example:

Network Management card

Home improvement retail with 2000+ different

locations
Application: Distributed critical power in store
Remotely Monitor Physical IT Infrastructure:
Power status

UPS

Power problem
Temperature changes

No IT personal required on-site!

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Temperature sensor

4. Deploy scalable power & management

Subscribe to scalable systems that allow
you to rapidly increase capacity for power
requirements and management
Real Life Reasons for implementing:
IT needs change rapidly and can grow quickly.
Rightsizing, not supersizing, keeps both capex and opex down

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5. Take advantage of field upgrades

To minimize the cost of new functionality in
brownfield environments (where some or all of
the physical infrastructure exists) make use of
field upgradable or buy-up enhancements
Real Life Reasons for implementing:
Minimize costs by enhancing what you already own rather than buying new
just to gain a new feature.
Example: Almost every APC UPS in the network and server room space is
field upgradeable with the ability to add remote management after
installation.

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6. Start to monitor energy usage

Deploy equipment that allows you to monitor
energy usage, even if you are not being asked
to report it yet
Real Life Reasons for implementing:
If you dont care now, your boss will eventually. Being green is on
everyones mind.
Starting to monitor energy helps make decisions on how to consolidate
equipment, where to install new items, etc.

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7. Deploy pre-installed equipment

Buy racks and enclosures for branch offices
that can be shipped with equipment inside,
allowing you to pre-install equipment before
shipping to the site
Real Life Reasons for implementing:
This can drastically reduce installation time and complication. When this
work is done before hand, it can be tested and validated.

Easier way of rolling out IT equipment to branch offices and remote sites.

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7. Dont rely on dedicated IT spaces

Dont be afraid to move IT equipment out of
a poor space, especially if it was never
designed for equipment in the first place
Real Life Reasons for implementing:
If there is no alternative to a server room or closet, consider a server room
in a box enclosure solution.
When compared to building out a space, this is often times a much easier
and more cost effective approach

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IT Room in the office space

Example.
IT Hub scenario.
In this example:

IT Reseller with offices in 3 different locations

Application: Main IT Hub, housing servers,
network switches & storage
Savings: $17.8k upfront building costs
$18k space saving (annual rent)
$8k annual energy reduction

Estimated $50K total year 1 savings.

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Soundproof server
room in a box

9. Monitor everything
If a piece of equipment allows for remote
monitoring, use it. You never know what
you dont know
Real Life Reasons for implementing:
Many devices do this by default, or offer low cost remote management that
let you get information at your desk, instead of spending your day walking
around to inspect spaces.
Knowledge is power and will help you be proactive, rather than reactive.

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In Summary

With the ease of adopting cloud computing, it is inevitable that some

data and applications will eventually move there.
Cloud providers offer many options for moving and storing data in the cloud,
They often provide service level strategies well beyond the financial
capabilities of small and medium businesses.

Aside from deciding what to migrate to the cloud and why, its very
important to establish a more robust protection strategy for what is left
Your on-site equipment that connects your business to your offsite data and
applications!

Simple solutions can help maintain availability of your on-premise

equipment, protecting from power outages, physical and environmental
threats and even security threats.

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Visit with the Experts!

Booth 2239
Simplify your infrastructure and create an
IT environment that is Manageable,
Adaptable and Simple using easy and
repeatable techniques.

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