The EURweb Media Kit & Brochure:

Who we are and how YOU can reach your target

audience with us.

Who We Are:
Publisher of digital urban infotainment vehicles

What We Are and What We Offer:

We’re a leading source of urban/black
entertainment news and information.

Who is the EUR/EURweb Audience?

We primarily appeal to African Americans and
those who appreciate and desire the black/urban
experience.

www.EURweb.com 323.254.9599
 Who we are and our Reach
The EURWEB Media Kit & Brochure:

Who we are: Publisher of

two Popular Urban infotainment media vehicles: the EUR
Newsletter, emailed daily (Mon-Fri) and the Gospel
EUR Newsletter, emailed three times per week (Mon,
Wed & Fri). We are also the publisher of the online
magazine EURweb.com, the front-runner in urban
entertainment on the web.
We cater to a niche audience. Our experienced
sales people are trained and eager to help you deliver a
return on your Marketing Investment. Web design is
provide by Directart and writing services are available
from fifteen-year veteran writer and broadcaster, LaRita
Shelby.

For more than a decade, the Electronic Urban

Report/EUR has been a leading source of
urban/black entertainment news and information.

From breaking headline news on

major stars, to movie releases and music reviews, The EUR is a brand that is
recognized and respected around the world, especially among fans of urban
entertainment, lifestyle and culture.

The EUR is a credible source of information. The EUR is also rich in commentary
from a cross-section of authors, motivators, analysts and experts from various fields of
interest. Regular columns include: Between The Lines, Steve Ivory, Strategies for
Well Being, Anthony Assadulla Samad, Joseph C. Phillips, Audrey’s Society
Whirl, The Bridge, The Mo Kelly Report and many more. Each day the EUR is
accessed by thousands of readers directly at www.EURweb.com or by subscribers who
receive it as a newsletter.

The EUR directs you to your target audience: an enthusiastic demographic that easily influences their
peers. Not only is the EUR popular among average readers, it is also the premier choice for industry
executives, radio programmers and air personalities. The EUR is a Marketing Person, Advertising
Agency, Promoter and Publicist’s paradise. We provide: Viral Marketing, Buzz Marketing, Pre-selling
Marketing, Building Anticipation Marketing, Creating Urgency Marketing, Marketing Solutions, College
Marketing, Entertainment Marketing, Event Marketing, Experiential Marketing, New Product Marketing, Sports
Marketing, Stealth Marketing, Trendsetter Marketing, Urban Marketing and Youth Marketing. Call and find out
how we can make this experience work for you.

Reach: The EURweb.com delivers over 600,000 impressions per day.

Our Newsletter tally serves 65,000 opt-in subscribers. The personalities of our
readers are of those who easily influence their peers. They perpetuate the word-of-
mouth campaign. Our news is cutting edge and this makes our readers willing to
spread the word. They are e-fluentials. Due to the wide age range amongst
readers, they can be described as a generation of influencers. It is well known and
documented that the African-American Community is one that will be loyal to a
product for generations to come, if they form a bond between the company and the
product.
 www.EURweb.com 323.254.9599

Service Descriptions

EURweb Sponsorship Opportunities

Page Sponsorship:
Here is the golden opportunity to sponsor one or more of the
following pages: Headline Page, Music Page, Gospel, Gospel, Other
News Pages. Page Sponsorship provides immediate visibility!

Column Sponsorship:
This is an opportunity to sponsor one or more of the following
popular columns: Steve Ivory, Advice Chick, Joseph C. Phillips,
Morris O’Kelly and others.

Opportunity: Your company’s name is displayed at top of the

column as the Official Sponsor. Rate: $200.00 per day

Feedback Section Sponsorship:

This is the place where our readers voice their opinion. Here is the
perfect place to give away product and collect a database.

Rate: $50.00 per day

EURweb Industry Standard Banners:

Run of site at EURweb.com

Sizes: 728 x 90 $15.00 cpm

468 x 60 $08.00 cpm
160 x 600 $14.00 cpm
300 x 250 $15.00 cpm
120 x 90 $06.00 cpm

EUR Card:
o E-card Reach: 75,000 subscribers plus
o E-card Profile: We will email a web page served by you or us (for free)
o E-card Rate: $1,700 per blast

Hitmaker … a banner with sight and sound!

The Hitmaker is a large banner that transforms into a media player when clicked upon. The media player
allows the EUR audience to hear a pre-recorded interview between your client and EUR, a movie trailer
and/or music.

Rate: $250.00 per day or $5000.00 per 4 weeks

Text Adverts: At the bottom of selected stories / Rate $75.00 per day

www.EURweb.com 323.254.9599
EUR Newsletters

HTML EUR Newsletter

o Reach: 65,000 Subscribers
o Frequency: Monday through Friday
o Opportunities: 30-word text advert cost: $125.00
o Opportunities: Banners: 468x60 ($175.00); 160x600 ($200.00); 300x250 ($150.00)

Gospel EUR Newsletter

o Reach: 50,000 subscribers
o Frequency: Monday, Wednesday, Friday
o Opportunity: 30-word text advert
o Rate: $100.00 per run

Talented Staff here to help YOU … upon request

Master Hank: Designer of banners, E-cards and Web pages. Rates

are contingent upon the job.
Miss Rita, Mistress of Words: Writer of press releases, bios and
advertisements. Rates are contingent upon the job

EUR will host a Mini-Site for YOU

We bring the EUR audience. You bring multiple pages that you would
like to see at our website! Pages will be hosted at Eurweb.com. This
is the perfect place to conduct a contest. One page could be used for
the contest entry form. Another to read a bio and listen to company
authorized music snippets or another as a shopping cart!

Rate: Varies

About the EURcast:

Every two weeks or so, we’ll pump out a fresh new edition of the EURcast, full of the latest music, film, TV
and gossip info heard directly from the stars themselves!

There will be special-edition podcasts released in addition to the bi-weekly versions covering specific events.
For example, one EURcast may take you to the pressroom of the latest awards show. Another may place you
on the red carpet of the next movie premiere. Wherever we go, you and your headphones are coming with
us.

Plus, we have access to leaked music from upcoming albums…but shhhh, that’s between us. Sometimes, the
EUR can get a little crowded with all of the day’s urban news.

The EURcast has now arrived to pick up the slack and serve up urban entertainment the way it was meant to
be: raw and uncut.
www.EURweb.com 323.254.9599
 Demographics
Who is the EUR Audience?

The EURWEB Media Kit & Brochure:

97% of Audience is over 21+

(Source: Comscore Media Metrix January 2007)

The EUR Readers is:

o 80% African-American
o 50% Female
o 42% Male
o 41% ages 18-24
o 35% ages 25-34
o 24% ages 35+
o Individual income of $35,000+
o Household income of $60,000+
o Has voracious appetite for entertainment news (infotainment) and enjoys all that the entertainment
industry has to offer in the way of music, radio, television, books and of course, the internet.

The Gospel EUR Reader is:

o Individual income of $55,000+
o Household income of $80,000+
o 80% Christian based
o 70% female
o 30% male
o 9% ages 20-24
o 24% ages 25-29
o 35% ages 35-39
o 25% ages 40-44
o 7% ages 50-55
o Has a voracious appetite for spiritual entertainment news (infotainment). They seek news and
entertainment that involves praise and worship.

You should know…

Based on a June 2005 survey by NiaOnline Research Monitor of 125,000 African-American household
members, as well as members of other ethnic groups:

 Black women Internet users are more heavily influenced by online

information about the products they buy than white women Internet
users.
 65 percent of African-Americans frequently, or almost always, visit
the web site of a product when deciding to purchase it, compared
with 58% of white respondents.
 16 percent of African-American respondents said their favorite web
sites have a major influence on purchase decisions, versus 12
percent of white respondents.
 56 percent of adult Latinos use the Internet, compared with 70
percent of whites and about 60 percent of blacks, according to the
Pew Hispanic Center and the Pew Internet

www.EURweb.com 323.254.9599
The typical Female EUR Reader…
Exudes high self-esteem. She believes she is a star in her own
right. She is approximately 27 years of age. She is a college
graduate. She makes over $65,000.00 a year. Once she reaches
the top of the corporate ladder, she will leave the company and
become an entrepreneur. A lot of people know of her but only a
few people are allowed into her most inner circle. Jesus Christ is
Lord and Savior of her life.

Attends movies the first weekend of release. She acquires

music and books either upon or before release. She drinks Cristal,
Krug and J Schram, juice or bottled water. She wears Miss Sixty,
Apple Bottoms, Diesel, True Religion, 7 for All Mankind, Antik
Denim, Juicy Couture, Chip & Pepper, Joe’s Jeans, Taverniti So.,
and James Jeans. She watches TBN, VH1, BET, the news and
award shows. She drives the Hummer, Land Rover, Lexus, and
Mercedes. She listens to hip-hop, jazz, spoken-word and gospel.
Her hair, nails and toes are attended to twice a month. She shops
online for high-end ticket items. She is consistently striving to
progress by taking classes, attending conferences, workshops and
tithing.

Is well respected for her sometimes unsolicited and candid

opinions amongst strangers. She is extremely articulate,
confidant and usually the focus of attention while in public. You
will normally find her at a table in a trendy restaurant with a
group of her ‘gurls’ as she impresses them with the inside urban
infotainment that only she seems to know. Recognized for her intelligence, integrity and love for reading, she
influences the people on the job and the people in her social circle. Her inquisitive nature drives her to be the
first to know what is on the cutting-edge when it comes to celebrities, fashion, community and politics. She is
true to family traditions and customs reflected in many of the products that she buys. She has the disposable
income that allows her to valet park, travel, and frequent concerts and eat at some of the finest restaurants.
She doesn’t like to waste her time. Referrals are a must for her. She researches on the Internet before
making major purchases and decisions.

www.EURweb.com 323.254.9599
The Typical Male EUR Reader is…
Demographics of the AA Male at EURweb.com

 The EUR AA Male is the Epitome of INDULGENCE!

 Alcohol Pattern: High-end Spirits
 Money is no object.
 Image is very important.
 Highly influences by the need to look and feel current.

Consumption of alcohol:

 High: Many of the EUR Males work in the

entertainment industry
 Entertain clients by mixing business with pleasure

Average age of Male:

 EURweb Reader is 21-36

Hobbies:
 Entertainment, Alcohol Consumption, Concerts, Nightclubs, Comedy Clubs, Luxury
Automobiles, Hip-hop Culture and Music, Branded Apparel, Status Conscious Items

Prevailing Employers:
 Entertainment Industry, Media and Publishing, Sports and Fashion

Practical and Tactical Methods of Communicating to the

EUR Audience:

Emulators (41% of EUR Readers) – Identify with the young, urban

trendsetters within the African-American culture, but see themselves as
unique and independent. They are trendsetters whose purchases reflect a
need to be unconventional. But they also have a need for social and
emotional reassurance of brands that must reflect status or achievement.
They have a median income of $35,000 and are a median age of 18-24
years old.

Attainers (35% of EUR Readers) – Have a more defined sense of self

and a solid plan for the future. They seek and appreciate appropriate
marketing and advertising that gives useful ideas and information about how
to make their lives easier and better. They have a median income of
$65,000 and are a median age of 25-34 years old.

Elites (24% of EUR Readers) – Upwardly mobile African-Americans who lives and work in a more
mainstream environment, but retain their cultural identity and allegiances. Marketers must appeal to them
through a broader range of campaigns and executions. They are a median age of 46 and have a median
income of $113,000.
 www.EURweb.com 323.254.9599

EUR Facts and Logistics

The EURWEB Media Kit & Brochure:

EUR Facts:
Number of impressions a day:
600,000

Total number of emails served when we combine all three

newsletter databases:
150,000

Cross-over (people who read both Regular EUR and Gospel

EUR):
40%

Number of people who forward the newsletters to other

people:
40%

EUR & Gospel EUR

Reader/Visitor Logistics:
Northeast 20.5%
Midwest 27.0%
South 33.3%
West 19.2%

www.EURweb.com
323.254.9599