Coatings Word April 2012

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Our solutions for energy cure coatings and inks continue

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Learn more about how our Darocur, Irgacure, and Lucirin
photoinitiators and Laromer oligomers and reactive diluents
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Table of Contents
April 2012 Vol. 17, No. 4
66 The Resins Market

Resins suppliers reported modest recovery in 2011 and are optimistic that these improvements will continue into 2012.
70
Making Clean Surfaces

This paper reports strategies to decrease dirt pick-up and bio-fouling of coatings with the addition of silica particles.
76
Lab Equipment Directory

A look at the latest offerings from select lab equipment manufacturers.
80
A UV Curable Grease Resistant Coating

Comprised of GRAS Components
There has been a continuing concern in the UV curable community to
develop materials that might safely be used in contact with food.
83
76
Light Stabilizers Make the UV Protection

of Environmental Friendly Coatings Easier
Light stabilizers in green coatings play an important role helping to avoid
degradation from sun light exposure and improve weathering stability.
86
Shifting Opportunities for Suppliers

of Conductive Coatings
A few key applications are open to new materials and new suppliers, leading to real opportunities for new business, and opportunities
for existing businesses to expand.
90
39th Annual Waterborne Symposium

Event featured 50 presentations on the latest in waterborne technology for the coatings industry.
93
ACS 2012 Exhibitor Guide

A look at the products and services companies will feature at the American Coatings Show.
COATINGS WORLD Coatings World (ISSN 152-711-29) is published monthly by Rodman Publications, Inc., 70 Hilltop Road, Ramsey, NJ 07446 USA. Phone: (201) 825-2552; Fax (201) 8250553. Periodical postage paid at Ramsey, NJ 07446 USA and additional mailing offices. Publications Mail Agreement No: 40028970. Return Undeliverable Canadian Addresses to Circulation Dept. PO Box
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4 | Coatings World
www.coatingsworld.com
April 2012
Table of Contents
April 2012 Vol. 17, No. 4
COLUMNS
International Coatings Scene ..............................50
93
China The Evolving Innovator or Continuing Imitator?

Europe Coatings Industry Continues Strong Push To Recovery
Latin America BASF Building New Acrylic Plant in Brazil
Business Corner ....................................................60

Crossing Over The Bridge
IPaint ......................................................................62
Patent Pendency: A Great Reason to Cherish Your Trade Secrets
50
DEPARTMENTS
Editors Page ............................................................8
As We Go To Press ................................................10
Index to Companies ..............................................10
Fresh Paint..............................................................12
Patents ....................................................................32
Financial News ......................................................36
Price Increases ........................................................38
Market Reports ......................................................40
New Products ........................................................46
Industry News......................................................108
People ..................................................................114
Suppliers Corner ..................................................117
Meetings ..............................................................119
Final Coat..............................................................124
90
46
ADVERTISING SECTIONS
Classified Ads ......................................................121
Advertising Index ................................................123
6 | Coatings World
April 2012
Is your formulation becoming a dinosaur?
Give your prehistoric

paint a makeover
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With new VOC regulations for paint, mineral-modified formulations are losing performance power.
Micro Powders has a better way. Our finely micronized waxes are the perfect additives to achieve the
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of waxes deliver superior gloss reduction and rheological stability with excellent scrubbability and
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Trust Micro Powders, the recognized leader in micronized wax technology, to solve the problems
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MICRO POWDERS, INC.
Visit us at ACS
Booth #1729
MPI Quality Program Certified to ISO 9001
580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058
Fax: 914.472.7098
Email: mpi@micropowders.com
Editors Page
Indy Here We Come!
s this issue goes to press the paint and coatings industry is anticipating the 2012 American Coatings Show (ACS), which will be held in its
new location in Indianapolis, Ind., from May 8-10 after two previous
successful shows in Charlotte, N.C.
ACS has grown into the most popular paint and coatings event in North
America. Like its predecessors, ACS 2012 will offer prime networking opportunities and will serve as a showcase for the latest developments in coatings,
paints, sealants, construction chemicals and adhesives from the industrys leading raw materials and equipment suppliers.
The move to Indy is a positive growth indicator for the paint and coatings
industry in North America. In 2010, ACS had 328 exhibitors in 68,100 square
feet of oor space. As of March 27, it reported 373 exhibitors taking 87,900
square feet of oor space.
In a recent interview with Coatings World, Andrew Doyle, president of the
American Coatings Association said the American Coatings Show and Conference had a great run in Charlotte in both 2008 and 2010. As a matter of
fact, the event was so successful in 2010 that we knew we would outgrow the
Charlotte Convention Center if the show expanded, which it has, he said.
That is why we moved the event to the Indiana Convention Center.
Not only does moving the show and conference to Indy this year offer the
additional space the show needs, the city has a lot to offer in addition to a more
central location. Also after all the preparations made leading up to Super Bowl
XLVI, the city will be in tip-top shape. It should be a fun and exciting trip.
There are skywalks between the convention center and most of the convention hotels, making it more convenient for attendees. The city itself also has
a lot to offer visitors within close proximity to the convention center. There are
more than 200 restaurants and clubs within walking distance, as well as other
attractions.
As this issue will be circulating the show oor in Indy, weve featured an
ACS 2012 Exhibitor Guide in this issue. If you feel like getting a jump on
things, turn to page 93 and see what kinds of innovative technology and services select companies will be offering at their booths.
Speaking of innovative technology, Kerry Pianoforte, Coatings Worlds associate editor, recently attended the 39th Annual Waterborne Symposium back
in mid-February. Hosted annually by the School of Polymers and High Performance Materials at the University of Southern Mississippi, this years conference featured 50 presentations on the latest in waterborne technology for
the coatings industry. Kerrys report from the event begins on page 90.
At the symposium the Shelby F. Thames Best Paper Award was presented
to Jens Voepel and Anders Larsson of Ytkemiska Institute, YKI Institute for
Surface Chemistry for Making Cleaner Surfaces.
If you were unable to attend the event and are interested, turn to page 70
where Coatings World is offering exclusive to its readers the chance the read
this award-winning paper in its entirety. We hope you enjoy it and look forward to seeing you in Indy!
TWRIGHT@RODPUB.COM
8 | Coatings World
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April 2012
S in
Visit us at AC USA.
s,
li
Indianapo 12
20
08 10 May
0
booth #100
We are thinking about the

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We call it Greenability.
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BYK-012, BYK-023, BYK-1740, DISPERBYK-190.
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As We Go To Press
RPM Acquires Australian Auto Repair and

Industrial Coatings Business
RPM International Inc., though its RustOleum Group, has acquired HiChem
Paint Technologies Pty. Ltd., an Australian manufacturer of automotive aftermarket coatings, as well as specialty
coatings for industrial applications and
home maintenance. Based in Hallam,
Australia, HiChem has annual sales of
approximately $23 million. HiChem
manufactures and markets a wide range
of vehicle repair, general industrial and
home maintenance coatings and products for both do-it-yourselfers and professionals sold under the Motospray and
HiChem brands. The acquisition expands RPMs presence in the Australian
market with well-respected brands and
enhances its operational capabilities in
the region by providing new distribution
channels and local manufacturing.
HiChem will continue to be led by its existing management team, including
founder and former owner Ivan
Moldovan.
current and future regulatory limits that

may be set on colorants used for tinting
paint. This is the latest step in our commitment to green technology and it
aligns with our greener by design philosophy of being as eco-efficient as possible, said Wendoll.
Wendoll said Dunn-Edwards color
lab and colorant supplier worked for
several years to develop these proprietary zero VOC colorants.

Dunn-Edwards, which manufactures
its paints in the worlds first LEED Gold
Certified facility, can use the zero VOC
colorants in all its water-based paint
lines. These new colorants are free of
any EPA chemicals of concern the company said. CW
Index to Companies
This index gives the starting page for a department or feature with a significant reference to a manufacturer of paint, coatings, adhesives and sealants.
Subsidiaries are indexed under their own names.
Ace Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
AkzoNobel. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36, 114
BASF Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 46
Becker Industrial Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Carboline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
CIN . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Citadel Polyurea Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 46, 124
Dunn-Edwards launches zero

VOC colorants for tinting
Dunn-Edwards has launched zero VOC
colorants for tinting, which virtually
eliminates volatile organic compounds
from paint.
While high quality, zero VOC paints
have become widely available in recent
years, there was still the issue of conventional colorants adding VOCs back into
the paint, explained Robert Wendoll,
director of environmental affairs. Now
we can offer low odor, more environmentally friendly paints in any color,
while maintaining lower overall VOCs in
all of our tinted water-based products.
Zero VOC colorants are currently
available in all of Dunn-Edwards 16
Northern California stores, and rolling
out to the remainder of its 92 stores over
the next few months. This new technology allows Dunn-Edwards not only to
make greener paint, but to comply with
10 | Coatings World
Dunn-Edwards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
DuPont . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Ecology Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80
H.B. Fuller . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36
Hempel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Henkel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
Ideal Cures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32
International Paint . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Jotun . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 36
PPG . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 32, 36, 46
RPM . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8, 10
Shawcaor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Sherwin-Williams. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 46
Specialty Coating Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Tiger Drylac Powder Coatings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
Tnemec . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Valspar. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
Zinsser. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46
April 2012
Fresh Paint
DuPont Alesta Powder Coatings featured

in luxury apartment building in Poland
DuPont solutions will be featured in a

new, 54-oor luxury apartment building
in Poland designed by architect Daniel
Libeskind. Almost 87,000 square meters
of the new buildings faade will be covered by DuPont Alesta Powder Coatings,
as will elements of interior decoration.
The Polish DuPont Powder Coatings
Team, supported by colleagues from Belgium, worked intensively to ensure DuPont
solutions were used in that prestigious project, said Elzbieta Wojciechowska-Zalewska, country business manager, DuPont
Coating Solutions, Poland.
The new building, located in the heart
of Warsaw, is named for the street on which
it is located,Zlota (meaning golden). The
unique shape of the skyscraper will become
a new symbol of the city and will add an
exciting dimension to the skyline of
Polands capital said the company. Each
apartment will be equipped with a home
management system integrating all controls
and functions in one touchscreen. The
building is planned for completion in 2012,
but Zlota 44 is already a winner of a European Property Award, given in association
with recognized world leader in business
news, CNBC.
Libeskinds designs attract attention
everywhere they are built. We are proud
that that the next world-class location will
be built with DuPont input, said Monika
Rytczak, sales representative, DuPont
Coatings Solutions, Poland.
Libeskind was born in Poland, but
gained international fame thanks to his
designs of the Jewish Museum in Berlin
and the World Trade Center memorial
towers in New York City, N.Y.
ShawCor receives contract to

provide pipeline coatings for
the Ruby Gas Field
Development Project
ShawCor Ltd. announced that its
pipecoating division, Bredero Shaw, has
received contracts with a value in excess
of US$30 million from PEARLOIL (Se12 | Coatings World
buku) Limited, a wholly-owned subsidiary of Pearl Energy, which is the

Southeast Asia operating arm of
Mubadala Oil & Gas, a business unit of
Mubadala Development Company, to
provide pipeline coatings and related
products and services for the Ruby Gas
Field Development Project. The Ruby
Field Development export pipeline will
connect the offshore gas eld to a dedicated receiving terminal in North Bontang, East Kalimantan, Indonesia and a
tie-in pipeline will connect the receiving
terminal to Totals onshore facilities at
Senipah in East Kalimantan. The contracts
will be executed at Bredero Shaws facilities in Kabil, Indonesia and Kuantan,
Malaysia. These facilities are technologybased, full service coating plants that were
built specically to process large, complex
projects in the Asia Pacic region.
The export pipeline and related tie-in
pipeline contracts involve coating approximately 240 km of 14 diameter
pipe that will be protected with three
layer and asphalt enamel anticorrosion
coatings and concrete weight coating. In
addition Bredero Shaw has also received
a contract for anode procurement and
installation as well as custom coating.
The project will commence during the
second quarter of 2012.
Custom designed to be the greenest

and most efcient in the coatings industry,
the plant was awarded LEED Gold certication; is the winner of NAIOPs Best Industrial Redevelopment Project in 2010;
and an Award of Merit winner by Engineering News-Record in the Southwest.
Dunn-Edwards placed signicant effort
on energy efciency in its new industrial
warehouse by using recycled materials to
build its facility.
Upon completion, 31.7 percent of the
supplies were recycled, equivalent to a
savings of $772,255. The operations design incorporates innovative technology
for the reuse of manufacturing by-products, including waste water and particulate matter.
By combining various distribution facilities toward a central location, DunnEdwards cut its overall cost by more than
40 percent. It utilized new marketed products implementing robotics and worked
with BIM.
PPG honors Ohio Auto Kolor

with Platinum Distributor of
the Year Award
Dunn-Edwards receives RED

Award for Best Industrial
Project
PPG has named Ohio Auto Kolor of

Columbus, Ohio, its 2011 Platinum Distributor of the Year. The award was presented to Gary Bumgarner, Ohio Auto
Kolor president, at the annual PPG Platinum Distributor Conference held February
23-25, in Orlando, Fla., at Loews Royal Pacic Resort. Bob Wenzinger, director of the
Dunn-Edwards has received a Real Estate

and Development (RED) Award from the
Arizona Commercial Real Estate (AZRE)
for Best Industrial Project for its new
336,000 square foot manufacturing facility. The 7th Annual RED Awards recognize the most notable commercial real
estate projects of 2011 and the construction teams involved. AZRE held an open
call for nominations and a record 116
projects were submitted by architects,
contractors, developers and brokerage
rms in Arizona.
Pictured left to right: John Outcalt, Glenn

Bumgarner, Gary Bumgarner, Keith Bumgarner, Curtis Bumgarner and Greg Benckart.
April 2012
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Fresh Paint
PPG Platinum Distributor program, and Greg Benckart, vice

president, automotive renish
USCA, made the presentation.
Bumgarner attended the conference
with his brothers Glenn, Curtis, and
Keithall vice presidents of Ohio Auto
Kolorand his parents Charles and Ann
Bumgarner, founders of the company.
Other key business members were also
on hand.
We were all surprised and excited to
nd out we were Platinum Distributor of
the Year, said Bumgarner upon accepting
the award. Were celebrating our ftieth
anniversary this year so weve been focusing on that. This award is something we
will take great pride in, and Im glad we
especially my mom and dadwere all
here to accept it. And, of course, this
honor belongs to everyone at our company. Thank you, PPG.
Ohio Auto Kolor opened in 1962 in
Dayton, Ohio, as a branch outlet of another local distributor. Charles Bumgarner
managed the store with the help of two
employees, one of whomPaul Snyder
is still working at the companys Springeld, Ohio, location. Charles bought the
business in 1975, purchased several other
stores in the area over the next few years,
and successfully expanded the enterprise.
The company became a single-line PPG
distributor in 1962 and has consistently
participated in key Platinum initiatives. In
addition, Gary Bumgarner was active in
the development of the Platinum Distributor program. Today, Ohio Auto Kolor
has eight locations and 65 employees
across central Ohio.
Tnemecs S.W.A.T. protocol

receives corrosion innovation
award
Tnemec Company, Inc., a manufacturer of
high-performance protective coatings, has
received an award for its Severe Wastewater Analysis Test, or S.W.A.T. The test
was nominated in September 2011 and
then chosen as the recipient of the rst
Readers Choice Corrosion Innovation of
the Year Award, presented by Materials
Performance magazine.
Materials Performance, published by
NACE International, invited the world14 | Coatings World
wide corrosion industry, including individuals, companies, organizations, and

governments, to submit nominations for
the debut of the award. Tnemecs
S.W.A.T. was among 64 innovations
nominated from 17 countries. The nominations represented advances in coatings and linings, cathodic protection,
materials and design, instrumentation,
testing, integrity assessment, chemical
treatments and other corrosion prevention and mitigation technologies. MP
readers were asked to cast votes for
those they felt were the top 10 nominations in January 2012.
The top 10 innovations were announced by NACE International president
Oliver Moghissi at Corrosion 2012,
NACE Internationals annual corrosion
conference and exposition, held in Salt
Lake City, Utah, from March 12-15.
Mark Thomas, vice-president of marketing, accepted the award presented to
S.W.A.T. on behalf of Tnemec.
This peer recognition validates
S.W.A.T. as an innovative testing protocol
for evaluating protective coatings and linings for severe wastewater exposures
said Vaughn ODea, director of sales,
water and wastewater treatment.
S.W.A.T. offers the wastewater industry
a mechanism for determining the suitability of protective coatings and linings for
these severe exposures.
The laboratory test method, known
fully as The Standard Practice for Rapid
Evaluation of Coatings and Linings by Severe Wastewater Analysis Test (S.W.A.T.),
simulates a severe wastewater headspace
condition. Coated steel and concrete samples are wetted with a corrosive solution
and then exposed to sewer gases, including hydrogen sulde (H2S), carbon dioxide (CO2), and methane (CH4), found as
being responsible for altering barrier
properties of protective coatings and linings. The test is performed under controlled conditions in an airtight chamber
with a constant temperature of 150 degrees Fahrenheit where specimens are immersed into the aqueous solutions three
times daily for a period of 15 minutes,
then exposed to the sewer gas the balance
of the time. The cyclic exposure continues
for a period of 28 days.
PPG Aerospace Materials

completes 10 years of
manufacturing safety at its
Suzhou plant
PPG Industries celebrated the 10th anniversary of PPG Aerospace Materials
(Suzhou) Co. Ltd. Government ofcials
from Suzhou New District, PPG Aerospace executives and Suzhou plant employees participated in a ceremony to
recognize the anniversary and a decade of
manufacturing safety at the plant.
PPG Aerospace Materials (Suzhou) Co.
Ltd. was established in March 2002 to
meet the needs of major aerospace original equipment manufacturers as well as
the rapidly growing Asia/Pacic maintenance (MRO) market. It is one of 16
global Application Support Centers for
PPG Aerospace.
Over the past decade, ASC-Suzhou
has expanded its product portfolio and
gradually localized its production of aerospace materials in China and other countries in the Asia/Pacic region, signicantly
fueling the growth of the regional aerospace manufacturing industry, said Paul
Bowman, PPG general manager, aerospace
materials, Asia/Pacic. Additionally,
achieving a decade of manufacturing
safety is notable, particularly for a chemical company. We share the best practices
that lead to success here in Suzhou with
PPG plants all around the world.
PPG Aerospace Materials (Suzhou) Co.
Ltd. has improved its quality management
system through its rst 10 years, gaining
qualication from both Boeing and Airbus.
PPG also was the rst chemical company
approved by the Civil Aviation Administration of China (CAAC) to design and manufacture dozens of coating products and
other aerospace materials. To meet growing
demand in the Asia/Pacic region, ASCSuzhous windshield framing repair service
was added to offer customers regional window assembly overhaul and repair, and
PPG established PPG Aerospace Materials
(Tianjin) Co. Ltd. in the Tianjin Airport
Economic Area in 2010.
Dunn-Edwards selected for

new Health Product
Declaration pilot program
Dunn-Edwards Corporation is one of 30
April 2012
Trust Chem
- The best choice for Chinese organic pigment
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TRUST CHEM USA
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Fresh Paint
leading building product manufacturers chosen for a two-month

pilot program to test and improve the draft Health Product
Declaration (HPD) open standard. First
suggested by a major manufacturer, the
standard is intended to provide a comprehensive format for voluntarily disclosing
product ingredients and related health information, beyond what is typically reportedeven when a product or a
building is certied green. As an open
standard, it will be held in the public domain, with its use intended to be freely licensed to all.
Participants are manufacturers of a diverse array of building products, from
structural components, to ofce systems, to
nishesincluding paint. Each will complete an HPD form for as many as three
products and provide feedback, which will
be evaluated and incorporated in a nal
version that will be ofcially ratied and
made available to the public later this year.
AkzoNobel North America Science Award

launched with American Chemical Society
More than 300,000 different metals, plastics, coatings, cements and
other forms of material create the important underpinnings of our
modern society. In recognition of the vital role that scientists at universities and other research institutions play in advancing chemistry
and material sciences research, AkzoNobel, in collaboration with the
American Chemical Society (ACS), launched a major new science
award at a meeting of the ACS.
The new biennial AkzoNobel North America Science Award aims to
recognize outstanding scientific contributions by an individual in the
fields of chemistry and materials research conducted in the United
States or Canada. The award winner, to be announced in February
2013, will receive a $75,000 cash prize honoring their achievements.
The call for nominations will be conducted online at the ACS websitewww.akzonobel.acs.organd will be open from March 28, 2012
through June 22, 2012.
While AkzoNobel will provide the funding, nomination guidelines
and the scope of the areas of science covered by the award, the ACS
will have an independent role in administering the award process and
selecting the AkzoNobel North America Science Award recipient.
A presentation of the 2013 AkzoNobel North America Science
Award will be made at the ACSs 245th National Meeting & Exposition held April 7-11, 2013 in New Orleans, La., United States, where
the ACS typically recognizes more than 60 scientists and engineers
with 56 of its national awards.
Materials are the substances that make up everything in the world
that we use, touch, see and experience in everyday life, said Bassam
Z. Shahashiri, Ph.D., ACS 2012 president. Research in materials science has triggered creative waves of invention and innovation, and
prompted technological breakthroughs that once were inconceivable.
AkzoNobels generosity and foresight will recognize those achievements and foster further progress in the years ahead.
The AkzoNobel Science Award was first bestowed in the Netherlands in 1970, and then extended to Sweden (1999), China (2010) and
the United Kingdom (2012). Now it is being further extended to North
America with an award in 2013.
For more than 40 years, the AkzoNobel Science Award has rec-
16 | Coatings World
The project organizers are providing a reference guide, webinars and technical collaboration, with the goal of rening the
HPD open standard into a simple, uniform
tool for conveying useful information. Participating companies will also receive support from the Pharos Project, an online
resource that maintains a chemical and material library to facilitate transparency in the
building materials industries.
Were pleased to be included with
other green pioneers in the building in-
ognized individuals for their innovative

contributions to scientific research,
said Dale Steichen, vice president of research, development and innovation
for AkzoNobel in North America. We
are proud to now bring this award to
North America and honor those who
are undertaking big, bold research that may help deliver tomorrows
answers today.
Guided by the principles and practices of sustainable chemistry, the
AkzoNobel North America Science Award is bestowed for scientific research with proven or potential significant societal or user benefits in
one of the following fields of chemistry or materials science:
The design and development of new routes for the synthesis and
transformation of molecules (including monomers, oligomers and polymers); methods for their assembly into macromolecular structures; the
modification and functionalization of polymers; and the understanding
and control of the composition, architecture, stereochemistry and functionality of macromolecular systems;
Understanding of the micro- and nano-structures of materials
which determine their morphological, mechanical, thermal, electronic,
optical and transport properties; and the design, creation and processing of complex fluids and soft solids derived from an understanding of the colloid science, rheology and molecular associations
of the systems involved;
The adaptation of chemical transformations and their translation
from the laboratory bench scale into production-scale processes; and
the development and optimization of unit operations such as mixing,
dispersion, emulsification, separation, purification as well as methods
for modeling and controlling unit operations and overall processes; and
Developments in the use of physical, chemical and biological techniques and methods to characterize and understand the composition,
structure and performance of materials, chemical products and processes.
A call for nominations will be issued biennially in Chemical & Engineering News, ACSs weekly news magazine, on the ACS website
at www.akzonobel.acs.org, and through the relevant ACS technical
divisions.
For more information, visit www.akzonobel.com/scienceawards.
April 2012
Adding to our broad line of Vinyls
& Acrylics.
Celanese Emulsionsflexible solutions for you
Introducing the newest member of the Celanese family of high-performance emulsions: Avicor 381. No matter what
your choice of chemistry, Celanese Emulsions can help you meet your performance, marketing and economic goals.
avicor
Avicor 601 100% acrylic emulsion

High performance
Formulate ultra-low VOC
Designed to work with
vinyl-based emulsions
Stretch VAE from flat to semi-gloss!
Avicor 381 vinyl acrylic emulsion
Excellent scrub resistance
Good interior and exterior durability
Balance of flexibility and hardness
Versatile Avicor 381 can easily be
dropped into your existing high scrub
vinyl acrylic formulations!
VAE emulsions for eco-friendly

paints that are
Ultra low VOC and odor
Scrubbable
Eco-label capable
Perfect balance of performance
and value!
Ask us how.
infopaints@celanese.com
McKaye Black
972-443-4518
www.EcoVAE.com
Fresh Paint
dustry, said Robert Wendoll, director of environmental affairs

for
Dunn-Edwards.
For
decades, Dunn-Edwards has
been an industry leader in reducing or
eliminating harmful ingredients from our
paints, and our new manufacturing facility is the worlds first with LEED Gold
Certification from the U.S. Green Building Council. In this pilot project, we support the idea that the people who design,
construct and occupy the built environment have a right to know about the
health, safety and environmental impacts
of building materials.
The program is being administered by
the HPD Working Group, a volunteer organization composed of experts from the
community of designers, speciers and
building owner/operators who authored
the draft HPD open standard format,
which made its debut at Greenbuild 2011.
Specialty Coating Systems

granted AS9100C certification
Specialty Coating Systems (SCS) has
achieved AS9100 Revision C certication
for its parylene coating service centers in
California, Indiana, New Hampshire and
Wisconsin. Additionally, the company is
now listed in the OASIS supplier database,
a recognized source for suppliers to the
aerospace industry.
The AS9100 standard expands the requirements of ISO 9001 to meet rigorous
demands of the aerospace and defense industries. The internationally recognized
AS9100 standard ensures companies adhere to the strictest quality, reliability and
safety standards. Version C is the latest
and most comprehensive version.
AS9100C certication is required by
most major aerospace manufacturers and is
endorsed by all major aerospace regulators,
including the Federal Aviation Administration (FAA), US Department of Defense
(DoD), International Aerospace Quality
Group (IAQG) and the National Aeronautics and Space Administration (NASA).
General Motors names BASF as

2011 Supplier of the Year
For the eighth time in 10 years,BASFhas
received General Motors Supplier of the
Year Award.
18 | Coatings World
Hans Engel, chairman and CEO, BASF Corporation (second from right), accepts a Supplier
of the Year Award from General Motors.
From left are Greg Warden, executive director, global engineering body/exterior for
General Motors; Joseph Schmondiuk, vice
president, global accounts for BASF in North
America; Engel; and, Randy Pappal, executive director, global purchasing body/exterior
for General Motors.
Hans Engel, chairman and chief executive of BASF Corporation, accepted the
award on behalf of the companys coatings division during General Motors annual awards ceremony on March 13 at
the Detroit Institute of Arts.
As a company focused on harnessing
the power of chemistry to make our customers more successful, we are honored
to have once again earned this recognition
from General Motors, said Engel.
Working together with forward-looking,
visionary customers like GM, BASF will
continue to create the chemistry for a sustainable future.
BASFs coatings division supports GM
by combining modern paint processes
with special effect pigments and technologies. BASF offers a broad array of
color solutions and development capabilities that help carmakers improve productivity and environmental performance.
For example, BASF recently introduced the environmentally friendly
CathoGuard 800 and 900 product line, a
cathodic e-coating system that provides
the base for automotive surfaces and
protects edges and cavities from corrosion said the company.
The Supplier of the Year award winners partnership, dedication and commitment to consistently perform above
expectations played an important role in
GMs success in 2011, said Bob Socia,
vice president, global purchasing and supply chain. In 2012, we will continue to
improve supplier relations to achieve a
world class supply chain focused on quality, capacity management and total cost.
GMs Supplier of the Year program
began in 1992, and each year a global
team of purchasing, engineering, quality,
manufacturing and logistics executives determine the winners of the Supplier of the
Year Award. Winners represent World
Class performance leaders in the areas of
quality, technology, price and service.
Jotun opens its manufacturing

facility for decorative paints,
tinters and fillers at Sandefjord
Jotuns new paint production facility at
Vindal in Sandefjord has ofcially opened.
The new 13,000 square meter factory
will serve the Scandinavian market with
as much as 80 million liters of paint per
year. At a cost of about $86 million (NOK
500 million), the factory represents
Jotuns largest investment to date.
The new factory replaces production
at Jotuns existing facility in Sandefjord,
and will manufacture all of Jotuns decorative paints, tinters and fillers for
Scandinavia. Moreover, all production of
coatings for industry and shipping will
be moved to the companys facility in
Flixborough, England.
Employing approximately 240 people,
the new facility will enable important improvements and efciency gains for Jotun
in Norway, including:
A projected reduction of 80 percent
in CO2 emissions from internal
transportation;
New production which enables a reduction in use of solvents and use of
less hazardous chemicals;
Waste reduction due to the application of new technology;
and recycling of waste instead of
disposal; and
show a reduction in energy consumption of 50 percent
The Vindal facility is among the
worlds most modern paint factories, and
we are very proud to have this built in our
historical home city of Sandefjord, said
Morten Fon, Jotuns president and CEO, at
the opening ceremony. The new facility
April 2012
normal wall paint
wall paint with
IReflex: Small Pigment Large Effect

Energy management through intelligent coatings.
Save energy and money with a simple wall covering! With IReflex in your wall paint you can reduce your
heating needs by up to 22% thanks to the optimized heat reflection under defined conditions. Even in
tinting paint the product deploys its full effects. Ideal for reduced energy consumption without requiring
constructional changes, particularly in older buildings. IReflex the efficient solution for cost-saving
climate protection with a wellness factor. ECKART Take the environmental way.
www.eckart.net
Please visit us at American Coatings Show Indianapolis May 8-10, 2012 Hall H-K, Stand 1100
ECKART is the leading manufacturer of effect pigments in the world. Our complete product range provides
innovative solutions for applications in coatings, paints, printing inks, plastics and cosmetics.
IReflex: Small Pigment Large Effect

Functional effects which compliment each other in an ideal manner. In comparison to other metals,
aluminum exhibits the strongest heat reflection, known as IR-reflection. This property is the crucial basis of
IReflex the new product by ECKART. The fine aluminum pigments contained in this product deploy their
full effects: They
radiate the heat from the walls back into the room
reduce the loss of transmission heat through the wall to the outside
minimize the infiltration effect
allow residents to perceive the room as warmer
increase the residents thermal comfort
reduce heating and energy costs
Optical and functional effects are readily combined. Manufacturers of transparent interior wall paints
add IReflex as pigment powder or aqueous concentrate to their products. This produces a refracted white
color tone. The addition of organic pigment preparations then produces the desired color shade. The effect
of IReflex is still on full display.
A cooperative research venture with the Bauhaus University in Weimar/Germany confirms the potential to
save energy with the use of IReflex under defined conditions.
Type of building
Potential energy savings with IReflex, up to
Old building
22%
1970s structure
19%
Passive house design
16%
The constructional insulation determines the potential savings: The worse the insulation, the greater the
expected savings.
IReflex: Efficiency in Every Respect

Cost efficiency: IReflex saves energy and thus reduces heating costs.
Environmental efficiency: IReflex protects our climate due to the reduced heating requirement.
Application efficiency: IReflex in interior wall paints can be applied easily and quickly by anyone, without
constructional changes.
Wellness efficiency: The perceived thermal comfort of residents is increased and thus also their feeling of
well-being.
For further information please contact

ECKART America Corporation 4101 Camp Ground Road Louisville Kentucky 40211 USA
Tel: 1 502 775 4241 . Fax: 1 502 775 4249 Toll-free: 877-754-0001
info.eckart.america.ky@altana.com www.eckart.net
Sherwin-Williams forms supply

agreement with Riverstone
Residential Group for
multifamily properties
Sherwin-Williams and Riverstone Residential Group, a national, privately-owned,
third-party multifamily management
provider, have formed a multi-year supply
partnership. Under the agreement, Riverstones extensive portfolio of properties will
directly source and consolidate orders for
paints and ooring from Sherwin-Williams.
The new agreement lists Sherwin-Williams
as Riverstones exclusive marketing partner
for paint and one of Riverstones preferred
marketing partners for ooring between
2012 and 2014.
AkzoNobel Powder Coatings

launch InterponBuildings.com
AkzoNobel, the worlds leading powder
paint supplier, launched InterponBuildings, a new website which showcases the
companys track record in architectural
powder coatings.
The new sitewww.interponbuildings.comfeatures over 300 architectural
projects, all of which have been protected
by Interpon powder coatings. Each project detailed on the site contains background information, product details and
a collection of photographs.
The launch of this website is the latest
milestone in our online strategy, said Barry
Tomlinson, global marketing director, AkzoNobel Powder Coatings. We are delighted to be the rst coatings company to
feature our projects on Google Maps and
our customers now have an even greater
platform to research their projects, without
Fresh Paint
will modernize Jotuns production structure

in Scandinavia and demonstrates our strong
and long-term commitment to the local
community, the region and the market.
having to leave their desks.

Where available, the site also
includes a link to Google Maps
Street View, allowing architects
and visitors to access street-level imagery by
zooming into the lowest level on Google
Maps, and view the building in situ.
This is a fantastic new tool designed
with architects in mind. It will allow them
to view projects all over the world that have
different coatings and colors applied in
their actual environmentswhether thats
hot and dry, cold and wet, residential or
commercial. If they nd a building nearby,
they can even go and check out the coating
for themselves, said Tomlinson.
The launch of the new website has
been designed to complement the recently launched company website
www.interpon.comwith links to
further product information and online
ordering opportunities.
BASF launches M-ROB application robot in Wrzburg

BASF has launched M-ROB, its application robot, at its Wrzburg, Germany site. The multifunction application robot allows application that simulates conditions at the paintline and
as such, meets the requirements of the automotive industry. Starting in 2012,BASFwill be
launching M-ROB in other countries as well.
M-ROB permits BASF to develop new colors for automotive customers and to design solutions for OEM products and new developments even more specifically. The M-ROB application unit consists of control software developed by BASF itself, as well as a large
state-of-the-art booth and oven room.
We adjust the application at the customers paintline precisely and individually. M-ROB The multifunction application robot allows apsimulates nearly any situation at paintlines all over the world, which means we can optimize plication that simulates conditions at the
our processes and products, said Dr. Walter Jouck, head of coatings technology manage- paintline and as such, meets the requirements
ment at BASF. The M-ROB stands for our research and development strength. In addition, of the automotive industry.
it permits us to raise our service and quality standards for our customers. It helps us reinforce
our position as a reliable partner of automotive manufacturers.
BASF will also introduce the robot at other sites in order to meet the globally uniform
standards for high quality in the application process and fulfill customer requirements in all
regions. At BASF Coatings headquarters in Mnster, Germany, it will be introduced this
spring. Plans for start-ups at the sites in Totsuka, Japan, in 2012 and Guadalajara, Spain, in
2013 are in place. Other robots are to follow in the coming years at sites including Shanghai, China, Clermont, France, and Sao Bernardo, Brazil.
M-ROB can simulate and apply the primer, basecoat and clearcoat layers, as well as all of the
integrated processes. It is able to apply the coating not only vertically and horizontally, but also
three-dimensionally, for instance, for mirror housings. The robot offers users the possibility to The software specially developed for the robot
change between various types of atomizers quickly and easily. The software specially developed offers particularly efficient paint application.
for the robot also offers particularly efficient paint application. Its visualization technology is
user friendly and straightforward. Since the M-ROB robot operates independent of production, complex processing windows can be established efficiently. As a result, the limits and influences of the application process are visualized in an easy-to-understand manner.
April 2012
Coatings World | 21
Fresh Paint
BASF opens new

application center at its
Oldenburg site
BASFs coatings division has invested 1 million in the construction of a

new application center in Oldenburg, Germany, to strengthen its global business in
industrial coatings. The new center, which
includes a spraybooth for large objects,
several work rooms and a training and

presentation room, will be used for applications in the wind energy sector, as well
as for marine and aircraft coatings and an
array of applications in diverse industrial
segments said the company.
We are increasingly gearing our business in coatings for wind energy to a
global market. At the new application cen-
Cenomic 3 sustainable and efficient. Bhler provides unique

expertise in the field of wet grinding and dispersing technology. With
its new full-volume bead mill Cenomic 3, Bhler presents a solution
that cuts costs in the production of protective coatings, paints, gravure
inks and many other fields. The system also helps in achieving higher
productivity from smaller mill volumes with an optimum flow capacity.
Furthermore, due to the minimal specific energy requirements, the
Cenomic 3 provides an efficient and sustainable solution for your wet
grinding and dispersing processes.
Bhler Inc., buhler.minneapolis@buhlergroup.com, www.buhlergroup.com
Cenomic 3
High productivity: EcoMizer
grinding discs not only
accelerate the beads more
efficiently but also make sure
that the product remains in the
process chamber longer.
Operationally safe: The
SCS bead separation system
in combination with the large
surface of the SuperScreen
guarantees high flow rates with
outstanding process safety.
Longest service life: All
surfaces of the process
chamber which come into
contact with the product, are
designed as individually
exchangeable components
manufactured from
wear-resistant materials for an
extended service life.
ter, we are able to simulate the various

painting conditions of our customers
worldwide and optimize our products accordingly, said Dr. Achim Gast, head of
post-coatings at BASF.
A wide range of climate conditions can
be simulated at the center. As a result of
the application tests in Oldenburg, application technologies and processes are already being ideally adapted during
development in order to allow smooth
and efcient use at the customers premises. These tests carried out in advance
save money and time for both the coatings
division and its customers.
We also shorten the coordination
process when there are product modications, said Lbbo Rttgers, coordinator of
the application center. This allows us to
continuously improve our product quality.
BASFs paint professionals will train
their customers at the new center. In the
future, in Oldenburg, they will practice
how to applyBASFproducts.
RPM launches investor

relations app
RPM International Inc. has launched a
free application for iPhone and iPad devices that allows investors to keep up to
date on the latest news and investment information from RPM.
This full-featured investor relations application provides access to the companys
stock information, news updates, annual
and quarterly reports, management bios
and more. It can be downloaded from the
Mac App Store to iPhone and iPad devices
at http://itunes.apple.com/us/app/rpm-investor-relations/id505573609.
Given the proliferation of smart
phones and tablet computers, launching
this app for investors makes great sense,
said Frank Sullivan, RPM chairman and
chief executive. In addition to our website, emails, news releases and quarterly
reports, the app is another means to maintain an open channel of communication
with the investment community.
Drr to construct another plant

for non-compressed three wet
paint process for Shanghai
General Motors
Innovations for a better world.
Drr has built paint shops for its customer

22 | Coatings World
April 2012
SACHTOPERSE - A new
technology
FORMULATION FREEDOM
SACHTOPERSE (BaSO4) with reactive epoxy- and amino function
Direct Chemical Bonding
Binder
Epoxy or amino function
Benefits
Improved coating properties
Easy incorporation into the binder matrix
Corrosion resistance
Optimum bonding between the binder and

the functionalized particle
Chemical resistance
The function on the particle surface is

specially adapted to the binder system
Adhesion improvement
Optimum compatibility at binder/

particle-surface interfaces
Impact resistance
Reduced formulation costs
SACHTOPERSE EP
(epoxy functionalized)
BaS0
Scratch resistance
Wear resistance
Flocculation stability
SACHTOPERSE AM
(amino functionalized)
Two-pack PUR coatings
Epoxy-modified alkyd stoving enamels
Alkyd-, acrylate- and polyester-resin-based

stoving enamels
polis
American Coatings Show, Indiana
May 810 , 2012 stand 2117
Great Solutions with Small Particles

coatings@sachtleben.com
www.sachtleben.com
Ultra-high gloss
Polyester-resin-based powder coating systems
Amino-resin-based stoving enamels
BaS0
BaS0
Superior in
Clear Coats
MINEX delivers unique physical and photochemical properties ideally suited for clear
coats. Its low refractive index is best utilized
in transparent wood and furniture coatings,
where MINEX can be loaded up to 20%
without excessive haze to improve hardness,
light stability and moisture resistance.
FUNCTIONAL FILLERS AND EXTENDERS
See us at the
American Coatings Show
Booth #2011
For more information and our complete product portfolio visit:
www.BrilliantAdditions.com
MINEX is a registered trademark.

All rights reserved. 2011
SPECIALTY AND PERFORMANCE MINERALS
Shanghai General Motors (SGM) at locations in Shanghai and

Yantai, as well as one paint shop in Shenyang. The company said
it is building another plant at the Shenyang location as the general contractor for SGM-Norsom, the Chinese joint venture between SAIC and General Motors.
In Shenyang, General Motors uses Drrs new non compressed three wet paint process, which does away with complete drying for the rst paint layer, and instead works with an
oven for underbody coating and seam sealing. A pendulum conveyor transports the car bodies through both the pretreatment
and the electro-dipping.
The EcoDryScrubber, the energy-saving paint booth system
from Drr for the separation of overspray, is used in the spray
booths on both topcoat lines. This dry separation requires neither
fresh water nor coagulation chemicals. Therefore the booth air
does not need to be constantly exchanged. The 95 percent air recirculation results in an energy savings of 60 percent in the paint
booth. This technology is already installed or will be installed in
more than 45 painting lines on four continents.
Interior and exterior painting in the topcoat area is performed
fully automatically with 86 robots from Drr. The fully automated application is an additional prerequisite for maximum air
circulation, which has a positive effect on the energy balance of
the painting process. Another factor for a sustainable painting
process is the use of the high performance atomizer EcoBell2 HD
for interior painting. This atomizer, with its high-speed rotational
atomizing and no high voltage charging of the paint, provides
signicant material savings with its higher transfer efciency and
lower complexity.
The combination of dry separation and fully automatic paint
application on the interior and exterior, as well as the use of the
high performance rotary atomizer EcoBell2 HD in interior painting, leads to a signicant reduction in operating costs. This affects
energy consumption as well as the consumption of paint, both of
which are drastically reduced. As a result, the higher investment
costs will have been amortized in less than two years of operation.
Starting in January 2014 a new car model will be produced in
this plant with a capacity of 60 vehicles per hour.
H.B. Fuller signs agreement with Plexbond

Quimica S/A
H.B. Fuller Company has signed a memorandum of understanding
to enter into cross distribution agreements for exible packaging
products in several countries with Plexbond Quimica S/A in Brazil.
H.B. Fuller and Plexbond will partner to leverage each companys
skills and capabilities to benet the exible packaging market in
South America. As exible packaging converters continue to seek
adhesives to help reduce packaging materials, contain shipping costs
and address environmental concerns, the enhanced product portfolio of H.B. Fuller and Plexbond will help them to better address the
South American markets evolving needs said the company.
Luvata to provide Insitu protective coatings to

counter growing demand for coil protection
Luvata ElectroFin will provide corrosion-proofing services at
April 2012
Jotun Korea wins contract to

supply paint to oil giant BPs
latest North Sea project
Korea-based Chokwang Jotun has won a
contract to supply paint to Quad 204,
petrol giant BPs newest North Sea project.
The new oating production, storage and
ofoading unit (FPSO) will replace the existing Schiehallion FPSO, producing from the
Schiehallion and Loyal elds located in deep
water west of the Shetland Islands in the
North Sea. FPSOs are oating vessels used
by the offshore industry for the processing
of hydrocarbons and for storage of oil.
To be built by Hyundai Heavy Indus-
April 2012
tries Co. (HHI) of Korea, the Quad 204

FPSO will be delivered in early 2015. HHI
will conduct all of the project work covering engineering, procurement and construction with an option for transportation
and commissioning assistance.
The new FPSO will deliver incremental reserves with an increased operating efciency, extending the eld life past 2035.
The existing subsea infrastructure will be
reused and upgraded. Up to twenty-ve
new inll wells will be drilled.
The new unit will be able to produce
130,000 barrels of oil and 2.2 million cubic
meters of gas per day, with a storage capacity of 1.1 million barrels of oil. The vessel
will be 270 meters long and 52 meters wide.
Along with BP, Royal Dutch Shell, Amerada Hess and Statoil are the largest
stakeholders of the operation.
International Paint to be
exclusive provider of Polibrid
Coatings products in U.S.
International Paint LLC, an AkzoNobel
Fresh Paint
a second Florida facility to meet the

growing demand for HVAC&R coil protection against corrosive coastal environments the company said. The newest
facility in Pompano Beach, Fla., will
offer Insitu, a spray applied, permanent,
water-based, synthetic coating developed
specifically for the protection of heat
transfer coils and components.
company and provider of highperformance protective coatings,

linings and re protection products, will broaden its portfolio of
coatings offerings through an exclusive distribution relationship with Polibrid Coatings, Inc., headquartered in Brownsville,
Texas.
Under the new relationshipannounced at the 2012 NACE Conference
in Salt Lake City, UtahInternational
Paint will become the sole distributor of
Polibrid Coatings proprietary solventless
elastomeric polyurethane coatings products in the United States and the
Caribbean, expanding International
Paints exclusive region in the Americas
which will include the entirety of South
and Central America, as well as Mexico.
For more than 30 years, Polibrid Coatings has provided solventless elastomeric
polyurethane technology used in a wide
range of severe service applications.
Today, the Polibrid 705 lining system is
considered one of the water and waste-
Coatings World | 25
Fresh Paint
water market segments premier

choice for the protection of concrete or steel surfaces subjected
to the effects of H2S and microbiologically induced corrosion (MIC). As
a natural elastomer, Polibrid 705 is a replacement to coal tar epoxies and other
rigid coatings that will not hold up to the
expansion and contraction of concrete
without breaking said the company.
Interpon launches a new

website
Interpon Powder Coatings has
launched a new websitewww.interpon.comoffering visitors a new, interactive online experience.
The new website features a fresh new
design and introduces an Expertise Center,
where customers can nd detailed information about powder coatings. Technologies,
DAW to expand its regional operations from Dubai Industrial City

Dubai Industrial City, the UAEs leading manufacturing and logistics
destination and a member of TECOM Investments, has signed a project development agreement with Europe's third largest paint manufacturer, Deutsche Amphibolin-Werke (DAW), to become the location
for their Middle Eastern regional office of Caparol Paints LLC.
Caparol Paints, which began its regional operations from Al Quoz
Industrial Area in 1999, will establish a range of operational facilities at Dubai Industrial City that
include a paint manufacturing plant, warehouse, R&D laboratories, a Colour Design Studio, a customer service center, as well as administrative and training facilities. The new facility will support
Caparol's growing manufacturing and operational needs. In a broader perspective, the company's capacity to manufacture products locally will also reduce the UAE's reliance on imports
from Germany.
"To optimally manufacture high quality paint products requires production facilities that
are state-of-the-art, said Gary Seabrook, general manager, Caparol Paints. Our search for
a location to build a factory that can manufacture our current range of products and potentially allow us to manufacture and introduce new technologies led us to Dubai Industrial City.
"The destination's vantage location and ready availability of infrastructure positioned it as
our location of choice, Seabrook said. From an administration perspective, it was simpler
and easier to establish a new plant at Dubai Industrial City. We are confident our new operations will allow us to consolidate our presence in the UAE and look beyond towards the rest
of the GCC region, as well as North Africa and Indian Ocean islands.
"Caparol Paints is a global leader in manufacturing paint, said Abdulla Belhoul, managing director, Dubai Industrial City. Its associated technology and strategic move to Dubai Industrial City within its industry-specific zone model will not only support their operational
growth in the MENASA markets but further consolidate our position as an industrial hub.
"Such increase in activity at Dubai Industrial City is in line with the upward nationwide
trend, which showed a growth of around 12.8 percent in industrial investment in 2011, as
per recently published data by the UAE Ministry of Economy, said Belhoul. It also reflects
DI's commitment to supporting the country's drive to increase the manufacturing sector's
share in the GDP, from the current 16 percent to 25 percent in the coming years.
Caparol Paints has a sophisticated R&D laboratory that studies and develops paint technology to incorporate new international trends in raw materials, and design new textures, colors and finishes as demanded by local consumers and international architectural designs. The
paint being developed must also have the property to meet the region's harsh weather conditions. Caparol's clientele currently includes major commercial and residential projects such
as the Jumeriah Golf Estates, Dubai, the Ritz Carlton DIFC, Sofitel Jumeriah Beach Residence,
Dubai, and the Etihad Plaza Al Raha Beach, Abu Dhabi.
Dubai Industrial City, the second largest non-real estate project in Dubai, is located on
Emirates Road near the new Al Maktoum International Airport, Dubai Industrial City offers a
strategic advantage with its proximity to major highways and the Jebel Ali Port.
26 | Coatings World
materials, applications, sustainability and

innovations are amongst the many topics
covered by the company.
The new website also features examples of projects where its coatings were
used in the past and a Powder Finderallowing visitors to nd the right powder
coating for them based on color, performance properties, chemistry or application.
Visitors to the site can download technical data sheets (TDS), brochures, magazines and contact their local sales
representative, as well as ask questions of
the company experts.
Hempel coating systems for

crude oil tankers meet latest
IMO performance standards
Hempel protective coating systems, including a range of Hempadur products
and shop primers, have passed the laboratory tests required by the International
Maritime Organizations (IMO) performance standard for protective coatings for
cargo oil tanks (PSPC/COT).
The tests ensure that coatings for cargo
oil tanks in crude oil tankers comply with
the
specications
of
the
IMO
MSC.288(87) SOLAS regulations. The
performance standard requires approved
coatings to remain in good condition
for a period of 15 years from initial application. The regulation applies to all
building contracts placed on or after January 1, 2013 for newbuildings over 5,000
deadweight tons.
Testing was performed by COT bv in
the Netherlands, an independent laboratory accredited to carry out tests in accordance with MSC.288(87). The coatings
are applied on panels and subjected to a
90-day gas-tight chamber test, which simulates the cargo tank environment in
loaded and unloaded condition, and a
180-day immersion test, which simulates
conditions in a loaded crude oil tank. The
test panels are then examined for blisters,
rust and other defects.
H.B. Fuller completes

acquisition of Forbos global
industrial adhesives business
H.B. Fuller Company has completed the acquisition of the global industrial adhesives
business of Forbo Group. The company enApril 2012
Ace debuts first-ever fully

integrated paint advertising
campaign
Ace Hardware has unveiled Find Your
Soul Paintthe retailers rst-ever fully integrated campaign dedicated entirely to
paint. The campaign is designed to be a
catalyst in relaunching the retailers entire
paint department.
Through extensive consumer research,
Ace said it discovered that most consumers want and need validation and
guidance in the color selection process
and also uncovered that many have come

to believe that do it yourself means do
it alone.
The Find Your Soul Paint campaign focuses on Aces new paint brand
Clark+Kensingtona premium line of
paint+primer in one, offered in both interior and exterior formulas, available exclusively at Ace. The paint line features 120
new colors in its exclusive color palette.
The Find Your Soul Paint campaign includes a series of strategic, integrated marketing initiatives. The campaign consists of
national television and print advertising, targeted online and radio spots, as well as a
lineup of online videos. In the national television spot, viewers meet a woman who
comes to Ace with a color in mind. As she
tries to explain the color she wants, she has
difculty articulating her vision for the color.
With a helpful, intuitive Ace associate guiding her along the way, she wades through
the choices to arrive at the one color of
her dreams, her soul paint.
The online videos include 30 humorous,
Fresh Paint
tered into an agreement to purchase this

business in December 2011. The business
acquired represents about 80 percent by
revenue of the Forbo Bonding Systems division of Forbo Group. It generated approximately $580 million in revenue last
year and operates 17 manufacturing facilities in 10 countries, and employs more than
1,100 people globally. EBITDA for the
business for the 2011 year was approximately $35 million.
mocumentary-style videos that

highlight the personas of 10 different paint colors from the
Clark+Kensington color palette
through candid interviews, brief introductions and dating scenes. All of the videos are
featured on Aces Facebook site and in
media and online video media. The personas also will be seen on in-store signage,
print advertisements, and e-mails to members of the Ace Rewards customer loyalty
program.
Reflective Roof Coatings

Institute 2012 Annual Meeting
a success
This years annual meeting of the Reective Roof Coatings Institute (RRCI) was
hosted at the Embassy Suites Orlando
International Drive Hotel on February 21,
2012. The 2012 Annual Meeting was a
success with over 60 delegates from the
reective roof coatings industry the
highest attendance in RRCI history the
group said. This was the seventh annual
Two Shortcuts to
Better Coatings
Visit ACS Booth #416
or our newly redesigned web site
www.kingindustries.com
for our latest products:
NEW NACURE CATALYSTS
for Epoxy-Carboxy reactions, silane modified coatings,

FDA compliance and specialty applications
NEW K-STAY 511 & K-STAY 555
Rheology Modifiers for pigmented solvent based systems

offering excellent anti-sag & gloss retention
NEW K-FLEX XM-332 & XM-366
Polyester Polyol Resin Modifiers for improved flexibility

and VOC reduction
NEW K-KAT CATALYSTS
Environmentally friendly alternatives to DBTDL and other

tin based catalysts for urethanes
NEW DISPARLON AQH-800
Easily incorporated Rheology Modifier for Aqueous Systems

with unsurpassed anti-sag & anti-settling
American Coatings Show Booth #416

April 2012
Coatings World | 27
Fresh Paint
RRCI meeting and was held prior

to the NCRA Annual Convention and International Roong
Exposition in which RRCI was
an exhibitor.
RRCIs outgoing president, Penny Gift,
opened the meeting by welcoming the attendees and introduced incoming RRCI
president, Tim Leonard of ER Systems. The
annual meeting began with a business meeting that covered 2011 activities and nancials, membership vote of new bylaws, and
an election on new board of directors.
Following the business meeting, RRCI
offered three educational and informational
sessions that focused on technical and business issues facing the cool roong industry.
Dan Haywood of Florida Power & Light
discussed an overview of Florida Power &
Lights Reective Roof Coating program
and how it relates to the important role
manufacturers play in making programs
such as this successful. A research associate
professor, Susan Pffner with the University
of Tennessee addressed microbial communities that live on roofs in various parts of
North America, and how these organisms
can have major impact on the solar reectivity. RRCI also provided a panel of speakers that included Craig Waldron of Lonza
and Debra Gill of Dow Chemical Company
and this panel addressed microbial control
and preservatives used in reective coatings.
The 2012 Annual Meeting ended with
cocktail reception for all attendees to network and discuss the programs presentations before beginning their week at the
International Roong Exposition.
Container manufacturer GVU

changes over to BASF paints
Container manufacturer GVU GmbH &
Co. KG has partnered withBASFCoatings
and will begin using the paint makers
commercial vehicle product portfolio on
its line of containers.
At its site in the German town of Ossendorf, GVU produces some 3,000 rollon/roll-off containers, skips and special
containers. The products are sent from the
site to customers in Germany, Switzerland,
the Netherlands and Austria. Prior to delivery, the containers are coated with
BASF paints.
The containers at GVU are coated with
28 | Coatings World
Left to right, Detlef Frscher, BASF sales

North; Frank Becker, GVU CEO; and Michael
Blumberg, BASF sales North.
topcoats with a high solids content that

are specially adapted to the requirements
of commercial vehicles.
Our new steel primer paste makes the
system efcient. Thats one of the features
that convinced our new customer GVU,
said Karl-Heinz Edinger, who is responsible for BASFs commercial vehicle business in Germany.
The new steel primer paste turns the
system into a direct to metal (DTM) coating system. For commercial vehicle
paintshops, this provides an economic solution for painting chassis, dump bodies
and container cars with good corrosion
protection and good adhesion.
PPG and NATM present Green

Manufacturing Award to Big
Tex Trailers
PPG Commercial Coatings and the National Association of Trailer Manufacturers
(NATM) honored Big Tex Trailers, a leading utility trailer manufacturer, with the second annual Green Manufacturing Award.
The presentation was made at the NATMs
24th Annual Convention and Trade Show
held February 8-10, in Fort Worth, Texas,
at the Fort Worth Convention Center. The
award recognizes the best innovation or solution by a member of the NATM that positively affects the environment.
Big Tex Trailers won the award by
procuring the best materials, nding dependable vendor partners, and implementing effective processes to make
signicant environmentally responsible
improvements throughout their manufacturing operations. Initiatives included utilizing powder coating to release only
negligible amounts of volatile organic
compounds into the atmosphere, neutralizing wastes produced by paint booths,

greatly reducing greenhouse emissions
and total energy use by 80 percent, and
nearly eliminating the eco-toxic impact on
aquatic and terrestrial environments
around their facilities. Big Tex also
switched to uorescent lighting to yield
energy savings of up to 50 percent, and is
recycling almost all the materials and
components it uses to help reduce landll
waste. Big Tex Trailers designated Cypress
Basin Hospice, also in Mount Pleasant, as
the recipient of the cash donation associated with the award.
According to Ron Yarnell, PPG OEM
sales manager, PPG Commercial Coatings
partnered with the NATM two years ago to
institute the Green Manufacturing Award as
part of PPGs commitment to protecting the
environment. Companies competing for the
award are judged on case studies in which
they demonstrate improved, environmentally conscious performance in their operations. Award criteria include being an
NATM member in good standing and documentation of the green initiative or improvements the company has made.
PPG and the NATM have a mutual interest in protecting and improving our environment on a daily basis, Yarnell said.
The Green Manufacturing Award recognizes and rewards the programs NATM
members are implementing. Big Tex Trailers actions display that it is indeed acting to
protect the environment. We congratulate
the company on its efforts.
The NATM represents manufacturers
that produce light- and medium-duty trailers as well as suppliers to the industry. The
organization promotes universal recognition
of safety and quality in trailer manufacturing
to the trailer industry and the general public.
NATM works to improve the trailer industry through the promotion of compliance
with its Guidelines and other initiatives. The
association has more than 800 member
companies across the United States, Canada,
Mexico, and other countries.
PPGs Commercial Coatings group offers a full range of coating technologies
for the commercial transportation and
light industrial markets, including
polyurethanes, alkyds, epoxies, polyurea,
waterborne, pre-treatment chemicals and
April 2012
Becker Industrial Coatings

gains ISO 17025 accreditation
on solar reflectance
The UK-based, Long Term Development
Group of Becker Industrial Coatings has become one of the rst laboratories in the
world to gain ISO 17025 (General Requirements for the Competence of Calibration
and Testing Laboratories) for the testing of
solar reectance and other thermal properties of coatings and painted surfaces according to the ASTM Methods E 903; C
1371 and E 1980 the company reported.
The ISO 17025 accreditation enables
Beckers to offer a fully traceable and externally audited testing facility for the
measurement of these radiative and thermal properties. The accreditation to
ISO/IEC 17025 is provided by the United
Kingdom Accreditation Service; the sole
national accreditation body recognized by
the British Government.
The determination of the radiative and
thermal properties of construction materials
such as painted metal cladding and roong is
becoming more important as global awareness increases about the part that radiative
properties play in helping reduce urban heat
island effects and offset the use of CO2 generating cooling and heating systems.
Internationally recognized, sustainability rating schemes such as the LEED (Leadership in Energy and Environmental
Design) program require these properties to
be considered during the design process.
Moreover both the US Energy Star program and the European Energy Performance Buildings Directive 2010/31/EU,
recognize the importance of passive cooling
technologies and the need for improved
thermal performance of building envelopes.
RockSolid Floors Polyurea

Garage Coat earns 100%
approval rating from
Handyman Club of America
After extensive testing by its members, the
Handyman Club of America has awarded
the RockSolid Floors Polyurea Garage
April 2012
Coat, a DIY polyurea oor coating, a 100

percent approval rating from its MemberTested Program meaning the product can
now carry their Seal of Approval.
For years the Handyman Club of Americas Member-Testing Program has evaluated a wide variety of home improvement
products. Members test them in their own
homes and rate them on general quality, de-
Fresh Paint
powder coatings. PPG Commercial Coatings products are marketed under several
brand names including Deleet Evolution,
Deleet Essential, Commercial Performance Coatings and Amercoat.
sign, performance, durability, clarity of instructional material, versatility, nished look and value. The
testers then provide an overall approval rating, which is then featured on
their web site and in HANDY Magazine,
the clubs ofcial publication.
The RockSolid Polyurea Garage Coat is
part of the RockSolid Floors One Part
YES. We Can Mix That.
Even the toughest to mix formulations are no challenge for

Red Devil Equipments durable line of mixing equipment.
A superior record of reliablity paired with 20 years of innovation
ensures that our equipment will stand the test of time.
Visit us at the
Booth #1215
www.reddevilequipment.com | 800-221-1083
Coatings World | 29
Fresh Paint
Polyurea series, an industrial grade

polyurea oor coating available in
the DIY market. This polyurea
technology has a virtually unlimited
pot-life, while having a four to eight hour
cure rate and 24 hour return to service said
the company.The company also reported the
products is 20 times stronger and 98 percent
more exible than epoxy oor paints.
The full results will be published in
HANDY Magazines April / May 2012
issue and made available online at
www.HandymanClub.com.
RockSolid Floors is an afliate company of Citadel Polyurea Coatings,
launched in January 2008. Citadel
Polyurea Coatings, a manufacturer of
polyurea oor coatings, evolved over 40
years from a mid-size installation company into a leader in one-day polyurea
oor applications. Headquartered in Minneapolis, Minn., United States, they began
with foundation and horizontal pre-cast

waterproong, concrete restoration and
polishing, as well as steel and bridge deck
coatings. Their focus later shifted to engineering advanced polyurea oor coatings.
Sauereisen wins business

ethics award
Sauereisen, a Pittsburgh, Pa.-based manufacturer of specialty cements and corrosion resistant materials for construction, was
awarded a 2011 Pittsburgh Business Ethics
Award by the Society of Financial Services
Professionals, the David Berg Center for
Ethics and Leadership at the University of
Pittsburgh and the Pittsburgh Rotary.
Sauereisen won in the small business category
and was presented the award at the groups
11th annual luncheon on February 8, 2012.
The award is given to honor U.S. companies that demonstrate a rm commitment
to ethical practices in their everyday opera-
tions, policies and in response to crises and

challenges. Companies nominated were evaluated on criteria including: demonstration of
executive commitment to business ethics;
clear communication of ethical standards to
employees; consistently high quality of products and services; and a commitment to community and charitable involvement. Awards
were given in three separate categories based
on company size and number of employees.
Sauereisen and the other two winning Pittsburgh companies will go on to compete at
the national level.
Sauereisen offers a broad selection of
polymer coatings to protect steel, concrete
and other substrates. Its coatings are resinbased, impermeable corrosion barriers for
use as stand-alone coatings or high-gloss
sealants over other materials. Typical application thickness is 10 mils or less. Coating
systems available include epoxies, vinyl esters and urethanes.Sauereisen coatings and
Hempel opens new factory in Argentina

With the opening of its 24th factory, the first in South America, Hempel will be better placed to serve the rapidly growing South American market. The new plant will mean shorter lead times for customers and will enable Hempel to develop and customize products to meet local environmental legislation and standards.
The new plant, located north of the Argentinian capital of Buenos Aires, will manufacture paint for the marine and protective coatings segments
and will supply the entire South American market. The 3,000 square meter facility is part of the One Hempel One Ambition growth strategy, and
is one of three new plants scheduled to open around the world in 2012 and 2013.
According to Lars Johansen, group vice president, Americas, the new plant is strategically located to best serve the market. At the moment, we
supply the South American market from our production facility in Singapore," he said. "The Buenos Aires plant will
cut down lead times and streamline our supply chain. Well
be better placed to serve existing and new customers in the
region, as well as develop and customize products faster.
Construction began on April 29, 2011, and the official
opening was held on February 16, 2012. With a production volume of 10.5 million liters per year, the $17 million
facility will employ 30 people by the end of 2012. The plant
is designed for future capacity expansion and will supply
the entire region with the complete portfolio of products
within marine and protective segments.
The plant features the latest technology in paint production equipment, including conical dissolvers that enable
very flexible production runs down to 20 to 30 percent of
maximum capacity. To control the speed at which the powder is fed into the machine from the bags, a sonic system
monitors the frequency generated from the dissolving
Opening ceremony. From left to right: Ignacio Novelli, South America regional
process and adjusts the powder feed accordingly. To reduce
sales director; Debora Giorgi, Minister of Industry; Pierre Yves Jullien, Hempel
emissions from the cleaning process, all the tanks are linked
Group CEO; Ole Frijs-Madsen, Danish Ambassador in Argentina; Richard Sand,
to a closed circuit cleaning system, which is sealed during
chairman of the board and president of the Hempel Foundation; and Amado
the cleaning process.
Boudou, First Vice President of Argentina.
30 | Coatings World
April 2012
AkzoNobels 100 million

manufacturing plant receives
planning go-ahead
A 100 million world-class high-tech manufacturing facility to be built in the northeast of England has been given the
go-ahead.
The AkzoNobel factoryto be based in
Ashington, Northumberlandwas granted
planning permission yesterday by
Northumberland County Council. It will be
one of the biggest manufacturing investments in the region in recent years.
AkzoNobel is the largest global paints
and coatings company and a major producer of specialty chemicals, and manufacturer of brands including Dulux,
Polycell and Cuprinol. Its UK operations
encompass 18 sites and over 216 locations, with a total of 4,100 employees.
Due to begin building later this year and
April 2012
commence operations in late 2014, the Ashington facility will treble AkzoNobels current northeast manufacturing capacity and
become the new home to the companys UK
decorative paints operations.
The factory will reduce energy consumption per liter of paint produced by 60
percent compared to todays operations by
employing cutting edge manufacturing
technology and the latest in building design
while also making large sustainability improvements by recycling and reusing waste
and water said the company.
At the end of 2014, AkzoNobel plans to
close its current site in nearby Prudhoe and
its manufacturing operations in Slough,
which will remain the headquarters for the
UK decorative paints business for marketing and global research and development.
The move reinforces AkzoNobels
commitment to ensuring that some of its
most recognizable brands continue to be
manufactured in the UK, with a particular focus on the northeast. The announcement followed a series of signicant
Fresh Paint
linings are commonly specied within the

wastewater, power, chemical and food processing industries.
investments in the companys re

protection facility, and research
facilities at its Felling, Tyne and
Wear site.
This massive 100m investment by AkzoNobel in Ashington is to be warmly welcomed. The new hi-tech manufacturing plant
will bring much-needed jobs to the town providing job opportunities for local people,
said Wansbeck MP Ian Lavery. Unemployment rates are high and we need every single
job we can get in Ashington. I hope AkzoNobels decision to locate here will encourage other companies to follow suit. I
look forward to them being a signicant employer in the town for many years to come.
Receiving planning permission is another step along our timeline towards 2014,
allowing us to start building on this new
world-class facility, said AkzoNobels UK
country director, Guy Williams.This investment highlights the importance of the northeast to AkzoNobels operations, placing the
region at the heart of our UK manufacturing
business for the long-term. CW
Coatings World | 31
Patents
PPG patents aqueous dispersion and coating
U.S. 7,868,066 B2
PPG Industries has been granted a patent
for a coating comprised of a modied
epoxy resin comprised of the reaction
product of rosin and a dienophile comprised of a carboxylic group and/or an anhydride group, further reacted with an
epoxy resin, the coating further comprised
of a curing agent for the modied epoxy
resin, wherein the coating is not a cationic
electrodeposition coating.
Rhodia patents aqueous

paint containing a colloidal
dispersion of cerium
U.S. 7,868,076 B2
Rhodia Chimie has been granted a patent
for an aqueous paint composition comprised of a mixture of an aqueous paint;
a colloidal dispersion of a cerium compound comprised of a water-soluble or
water-dispersible polymer in complexation with cerium and obtained by polymerizing at least one monomer
corresponding to an ethylenically unsaturated, linear or branched, aliphatic,
cyclic or aromatic monocarboxylic or
polycarboxylic acid, or anhydride; and,
optionally, a monomer corresponding to
a polyoxyalkylenated ester of an ethylenically unsaturated carboxylic acid; or
obtained from the polymerization of at
least one ethylenically unsaturated, linear
or branched, aliphatic, cyclic or aromatic, monocarboxylic or polycarboxylic
acid, or anhydride; and a base.
Shin-Etsu Chemical
patents coating
U.S. 7,868,119 B2
Shin-Etsu Chemical Co. has been
awarded a patent for a coating composition comprised of 100 parts by weight of
a fluoroelastomer composition; and 10
to 1,000 parts by weight of a diluent solvent consisting of a perfluoroalkyl-substituted aromatic compound and at least
one perfluoro organic compound selected
from the group consisting of a perfluo32 | Coatings World
roalkane and perfluoro cyclic ether, in a

weight ratio in the range from 60/40 to
90/10, wherein the fluoroelastomer composition is comprised of a linear polyfluoro compound containing at least two
alkenyl groups per molecule and having a
perfluoropolyether structure in its backbone, a fluorinated organohydrogensiloxane
having
at
least
two
silicon-bonded hydrogen atoms per molecule, a platinum group metal catalyst
and an organopolysiloxane containing
per molecule at least one hydrogen atom
bonded to a silicon atom directly and at
least one group selected from among
epoxy and trialkoxysilyl groups, which is
bonded to a silicon atom via a carbon
atom or carbon and oxygen atoms.
Colored primer compositions

and methods
U.S. 8,101,043 B2
Dow Global Technologies LLC has obtained a patent for a method for bonding a transparent substrate within an
opening of a structure comprised of the
steps of applying to a transparent substrate a primer composition that includes
a colorant and at least one isocyanate
functional prepolymer derived from the
reaction of an aliphatic polyisocyanate
and a polyether polyol, wherein the prepolymer is at least partially reacted with
the active hydrogen of an organofunctional silane; applying an adhesive to the
structure defining the opening or to the
primer composition on the transparent
substrate; and installing the transparent
substrate within the opening, wherein
the resulting installed substrate is free of
any ceramic enamel.
BASF patents thermally stable

photocurable compositions
U.S. 8,084,522 B2
BASF SE has been granted a cationic
photocurable composition comprised of
at least one cationically polymerizable
compound, at least one onium salt phowww.coatingsworld.com
toinitiator, at least one moisture scavenger, and at least one stabilizer selected
from the group consisting of sterically
hindered nitroxyl stabilizers, sterically
hindered phenolic antioxidants, organic
phosphorous stabilizers and mixtures
thereof; wherein the moisture scavenger
is an activated substantially water free
zeolite or triethylorthoformate, wherein
the weight ratio of the moisture scavenger to the stabilizer is from 100-0.1 to
100-10.
Chemetall patents process

for coating metallic surfaces
with a multicomponent
aqueous composition
U.S. 8,101,014 B2
Chemetall GmbH has been granted an
aqueous composition consisting of at
least one compound selected from the
group consisting of a silane, a silanol, a
siloxane and a polysiloxane, wherein the
content of silane/silanol/siloxane/polysiloxane in the composition ranges from
0.02 to 1 g/L, calculated on the basis of
the corresponding silanols; at least one
compound b containing at least one of
titanium, hafnium, zirconium, aluminum
or boron, at least one of which compounds is a complex fluoride, wherein
the content of compound b in the composition ranges from 0.1 to 15 g/L, calculated as the sum of the corresponding
metals; c) at least one cation selected
from cation of metals of subgroups 1 to
3 and 5 to 8, including lanthanides, and
of main group 2 of the periodic table of
the elements, or at least one corresponding compound c), wherein the content
of cations or corresponding compound
c) ranges from 0.01 to 6 g/L; at least one
substance d) selected from the group
consisting of d1) a silicon-free compound having at least one of an amino,
an urea or an ureido group; d2) an anion
of nitrite or a compound having at least
one nitro group, d3) a peroxide compound; and d4) at least one of a phosApril 2012
Tego
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May 8-10
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Formulators are always looking for an advantage. After all, advantages are what distinguish
products from the competition. Evonik is the leading supplier of specialty chemicals worldwide,
and our TEGO brand products provide the competitive edge your coatings need. TEGO Dispers,
for instance, maximize pigment performance for truly vivid colors. TEGO Foamex products
prevent and eliminate foam. And TEGO Wet ensures smooth, even wetting that prevents
surface defects. Each of our nearly 200 different products provide a different advantage. Let us
help you add advantages to your products. Tego Adding Advantages.
Patents
phorus-containing compound,
an anion of at least one phosphate or an anion of at least one
phosphonate; and e) water.
Henkel patents pressure

sensitive adhesive
U.S. 8,101,276 B2
Henkel Corporation has been granted a
patent for a high impact resistant article
comprised of a breakable substrate bonded
to a exible substrate, wherein the breakable substrate is bonded to the exible substrate using a pressure sensitive adhesive
prepared by combining a nonsilylated
acrylic polymer and a silane-functional
polymer, wherein the silane-functional
polymer is a silane-terminated polyurethane
prepared from polyoxyalkylene diol, polyoxyalkylene triol, polycaprolactone diol or
polycaprolactone triols; and said silane-terminated polyurethane has a glass transition
temperature of below -20 C.
Sun Chemical patents

solventless universal colorants
U.S. 8,105,428 B2
Sun Chemical Corporation has received

a patent for a method of preparing a universal base composition comprised of
dispersing a pigment in a resin that is
soluble in both water and organic solvent and wherein the resin comprises
both hydrophobic and hydrophilic
monomers; the total weight of the hydrophobic and hydrophilic monomers is
from approximately 40% to 60% of the
total weight of the resin; and the weight
ratio of hydrophobic monomers to hydrophilic monomers is from approximately 1/5 to 5, wherein the resin has an
amine value of approximately 0 to 400
and a softening point of 20 to 120 C.
Evonik patents a method for

coating substrates
U.S. 8,105,656 B2
Evonik Degussa GmbH has obtained a
patent for a method of coating a substrate comprised of the steps of providing a substrate; applying a composition
to at least one side of the substrate, the
composition contains an inorganic compound which contains at least one metal
and/or semimetal selected from the

group Sc, Y, Ti, Zr, Nb, V, Cr, Mo, W,
Mn, Fe, Co, B, Al, In, Tl, Si, Ge, Sn, Zn,
Pb, Sb, Bi or a mixture thereof and at
least one element selected from the
group Te, Se, S, O, Sb, As, P, N, C, Ga or
a mixture thereof; drying the composition applied in the second step; applying
at least one coating to the at least one
side of the substrate to which the composition was applied in the second step,
the coating contains a silane of the general formula (Z1)Si(OR)3, in which Z1
is R, OR or Gly (3-glycidyloxypropyl)
and R is an alkyl radical having from 1
to 18 carbon atoms, wherein all radicals
R are identical or different, oxide particles selected from the oxides of Ti, Si, Zr,
Al, Y, Sn, Zn, Ce or a mixture thereof, a
polymer, and an initiator, and drying the
coating applied in step, wherein the
polymer is at least one polymer selected
from the group consisting of a
polyamide, a polyester, an epoxy resin, a
melamine-formaldehyde condensate, a
urethane-polyol resin and a mixture
thereof. CW
Ideal Cures Pvt. Ltd. receives key US patent for sodium alginate-based aqueous film coating technology
Ideal Cures, a company specializing in film coating compositions on tablets, pellets and granules for the pharma,
health and dietary supplement industry, has secured a US patent for an innovation, claimed as both cost-effective
and non-toxic.
Ideal Cures Pvt. Ltd. founded and based in Mumbai, India has received US Patent Number 8,123,849, relating
to aqueous film coating composition based on sodium alginate for application in pharmaceutical and nutraceutical
tablets, caplets, pellets and granules. Inventive composition provides elegant glossy prompt release coating, which
does not retard release of active ingredient from the coated substrate. This is the first time an Indian pharmaceutical excipient manufacturing company has been granted US patent on ready-to-use film coating composition.
This raises Ideal Cures patent portfolio to 10 granted patents, which includes nine granted patents in India.
Ideal Cures also own a variety of intellectual property for film coating composition in the pharmaceutical and nutraceutical industries for immediate and delayed release technologies.
The patent covers the technology of a coating composition comprising sodium alginate with 20 percent recon
level, which will result in savings of up to 40 percent coating time for the pharmaceutical and nutraceutical industries as compared to compositions based on Hydroxy-Propyl-Methyl-Cellulose said the company.
The company further said the technology will provide an excellent opportunity to pharmaceutical and nutraceuticals industry players to get
rid of organic solvents like IPA and methylene chloride, which are toxic to the environment and coating operators. This technology protects
tablets from moisture, sunlight and other atmospheric conditions. The technology would also be a great help for those in the nutraceutical industry looking for use of Gras Status products in their formulation. Addition of colors in the composition will have an advantage of creating brand
identification for the user as well as smoothness in the finish would be helpful for easy passage of tablets in esophagus more particularly for
bigger tablets.
The company has also filed a patent application based on a sodium alginate for a programed timed release of active ingredients with predetermined lag period. This is useful to active ingredients, which are sensitive to acidic pH and degradation in stomach.
34 | Coatings World
April 2012
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Financial News
Jotun reported nine percent rise in revenue

in 2011 due to better market conditions in
Asia and Middle East while profits dipped
Jotuns long-term growth trend continued

in 2011 with improved sales in most segments and divisions, due to improved
markets in Asia and parts of the Middle
East said the company, however the paint
makers prot took a dip.
The company reported operating revenues of NOK10.7 billion (~USD1.9 billion) in 2011, up from NOK 9.8 billion
(~USD1.7 billion) the previous year.
Meanwhile operating prot was NOK956
million (~USD169 million) in 2011, compared with NOK 1,240 million (~USD219
million) in 2010, due mainly to higher
raw materials prices.
Jotun said it sold more paint in volume
and value terms in 2011 than in 2010.
Margins and prots were affected by high
costs of major raw materials such as epoxies, titanium dioxide, acrylics and metals.
Jotuns strategy of operating across a
range of segments and geographies continues to yield results with higher sales in
parts of Asia and the Middle East that offset slower sales in Europe.
Jotuns business model has proven to
be remarkably resilient and the group has
had a satisfactory performance in an otherwise challenging year, said Morten Fon,
Jotuns president and CEO. Indeed, we
managed to grow our sales in a number of
important markets, despite a number of unexpected events in the global economy.
High raw materials prices remain a challenge for us and the industry as a whole.
Jotun made considerable investments in
2011, and major projects during the year included: new production structure and construction of a new factory in Sandefjord; a
new factory in Malaysia; ongoing construction of new factories and buildings in China
and the United States; factory expansion in
the UK; purchase of land in Russia and Indonesia; world-wide implementation of new
business support information technology.
Jotun is in a good position to continue
its long-term growth trend, in spite of chal36 | Coatings World
lenges in the global economy, said Fon.

The group has a solid business model with
a differentiated regional and segment approach, and sound nancial foundation
which enables further investment in line
with its proven organic growth strategy.
The Jotun Group is one of the worlds
leading manufacturers of paints, coatings
and powder coatings. The group has 70
companies and 38 production facilities on
all continents. Including the total network
of legal companies, agents, branch ofces
and distributors Jotun is represented in
more than 80 countries. Jotuns operations
cover development, production, marketing
and sales of various paint systems and
products to protect and decorate surfaces
in the residential, shipping and industrial
markets. The Jotun Group has today 7,800
employees with its headofce located in
Sandefjord, Norway.
AkzoNobel posts Q4 and fullyear results for 2011

Akzo Nobel N.V. published Q4 and fullyear results for 2011. The company reported revenue growth across all business
areas, led by price/mix developments of
ve percent and a two percent volume increase the company said.
2011 was a challenging year against
the background of weaker global economic conditions and unprecedented raw
material price ination, said CEO Hans
Wijers. The absolute impact of increased
raw material prices for the year was approximately 1 billion. Despite this signicant headwind, our reported pricing
actions have now offset most of this, and
for the year ahead we expect to see the
full-year benet of these increases.
In addition, to further reduce our cost
base and improve our competitiveness, we
recently launched a performance improvement program, which is on track, said Wijers.
Our
strong
fundamentals,
geographical spread and commitment to dewww.coatingsworld.com
liver, in combination with the improvement

program, give us condence in the future.
AkzoNobels performance improvement
program, launched in October 2011, is designed to strengthen competitiveness, enhance the companys ability to grow,
simplify support structures and signicantly
reduce its cost base. This implies a signicant change in the operating model and
business culture. The comprehensive threeyear plandesigned to improve performance and deliver 500 million EBITDA in
2014is expected to deliver 200 million
EBITDA in 2012. This implies higher restructuring costs for the coming year. Restructuring activities continue in decorative
paints in Europe and the United States.
AkzoNobels medium-term ambitions
are to grow to 20 billion in revenue, increase EBITDA each year while maintaining a 13 to 15 percent margin, reduce
OWC percent of revenue year-on-year by
0.5 percent towards a 12 percent level,
and pay a stable to rising dividend.
During 2011 AkzoNobel said it faced
many challenges, most notably the rapid
price increases that affected most of its raw
materials and the continuing economic
headwinds in many of its major markets.
For the year ahead, the company expects
to see the full-year benet of the price rises
that have been achieved so far, and which it
says have now offset most of the raw material price increases. Currently, AkzoNobel
said it is experiencing greater price stability
in most raw materials, with the exception of
TiO2, which is to continue to rise in price,
and for which plans are in place to pass
through further price rises in the future.
The major uncertainty remains the economic environment. The concerns are focused on the risk of recession in Europe,
delayed recovery of the United States
property market and the potential for a
slowdown in China. Each of these can
have a signicant impact on customers in
these regions that would in turn impact
April 2012
H.B. Fuller reports first

quarter 2012 results
H.B. Fullers acquisition of the Forbo
Groups industrial adhesives business was
completed on March 5, 2012. In 2011, the
acquired business generated net revenue
of approximately $580 million, pre-tax
operating income of approximately $25
million, and EBITDA of approximately
$35 million. The acquisition was completed after the close of the companys rst
quarter of the 2012 scal year and, therefore, will be reported in the companys nancial statements beginning with the
second quarter of 2012.
Net income for the rst quarter of 2012
was $15.3 million versus $14.4 million in
last years rst quarter. Net revenue for the
rst quarter of 2012 was $375.3 million, up
10.5 percent versus the rst quarter of
2011. Higher average selling prices and
higher volume positively impacted net revenue growth by 8.7 and 2.3 percentage
points, respectively said the company.
At the end of the rst quarter of 2012,
the company had cash totaling $150 million and total debt of $228 million. This
compares to fourth quarter levels of $156
million and $232 million, respectively.
We are off to another solid start to
our fiscal year, said Jim Owens, H. B.
Fuller president and chief executive officer. Our teams around the world are
winning with customers as we posted our
ninth consecutive quarter of organic revenue growth, which included the best
volume performance since the third quarter of 2010. The improvement in gross
margin once again demonstrates the
value we are delivering to our customers
and the discipline and execution capability of the organization. Our core business is running well as we begin the
process of integrating the Forbo industrial adhesives business.
Our work to integrate the Forbo ac-
Financial News
AkzoNobels sales volumes. These, together with certain raw materials, remain
the key sensitivities in 2012.
quisition is moving quickly,

Owens said. At the end of the
second quarter we plan to provide more complete guidance regarding the impact of the acquisition on
2012 results. We believe our initial synergy estimate of $50 million of annualized
pre-tax savings within two years is still
valid and we expect the acquired business
will generate between $0.05 and $0.15
per diluted share of incremental net income in the 2012 scal year, excluding
special charges.
PPG reports sales up

in fourth quarter
PPG Industries reported net sales for the
fourth quarter 2011 of $3.5 billion, an increase of four percent versus the prior
years fourth quarter. Net income for the
quarter increased to $216 million, or
$1.39 per diluted share. Fourth quarter
2010 net sales were $3.4 billion, and net
income was $205 million, or $1.24 per diluted share. CW
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Coatings World | 37
Price Increases
Valspar increases industrial coatings prices
Valspar Corporation will implement a

price increase for all liquid, powder and
E-coat products within the general industrial portfolio, effective April 1, 2012. This
action comes in the wake of signicant
raw material cost increases for Ti02, polyester and epoxy resins said the company.
We are currently experiencing signicant
cost escalation in a majority of our raw
materials, said Brian Falline, vice president of Valspars general industrial division. The pressures we are facing make
this action unavoidable. We understand
and appreciate the impact this increase
will have to our customers, and will work
tirelessly to help our customers continue
to achieve their business goals during this
difcult time.
Arkema Coating Resins raises

prices for latex, solventborne
and powder products in North
America
Arkema Coating Resins has increased
pricing on all latex products sold in North
America. Encor acrylic, styrene-acrylic,
styrene-butadiene and Neocar Acrylic latexes will increase by $0.05 to $0.07 per
wet pound. Encor vinyl-acrylic, vinyl acetate-ethylene and Neocar Latexes will increase by $0.02 to $0.03 per wet pound.
Arkema Coating Resins also increased
pricing on all solventborne and powder
coating resins sold in North America.
Chempol acrylics, alkyds, polyesters and
oils will increase by $0.06 to $0.12 per
pound. Reafree polyester powder resins
will increase by $0.06 to $0.08 per pound.
The company said this action is necessary
due to escalation in the cost of raw materials and transportation for solventborne
and powder products.
Lonza Microbial Control

increases price for IPBC-based
biocide formulations
Lonza Microbial Control has announced
that, due to dramatic price increases of the
key raw material iodine, they have imple38 | Coatings World
mented a global 10 to 40 percent price increase, depending on the formulation, for

OmacideTM biocide products, based on
3-Iodo-2propynyl-n-butylcarbamate
(IPBC). These products are typically used
in metalworking uids and coatings.
DSM introduces price increases

for its range of Liquid coating
resins in Europe, Middle-East
and Africa
DSM Coating Resins introduced a price increase of between 0.10-0.25 /kg, depending on the product, affecting the entire
liquid coatings resins, adhesives and graphic
arts product portfolio. The price increase
will be effective for shipments on or after
April 1, 2012, or as contracts allow. The
price increase will affect product ranges like
NeoCryl waterborne acrylics and acrylic
beads, NeoPac waterborne urethaneacrylics, NeoRez waterborne urethanes,
Uraex / Solucote solventborne urethanes
and Uradil waterborne polyesters and
alkyds. This price increase is driven by multiple factors in the market, but mainly by
continued increasing costs of our raw materials said the company.
Ashland raises price for

intermediates and specialty
solvents in Europe
Ashland Specialty Ingredients, a commercial unit of Ashland Inc., increased the
price of its portfolio of intermediates and
specialty solvents sold in Europe effective
April 1, or as contracts allow. Prices for
1,4 Butanediol (BDO) and its derivatives
Tetrahydrofuran (THF) and N-Methyl-2Pyrrolidone (NMP) will increase by 14 eurocents per kg.
BASF increases prices for resins

and additives in North America
Effective March 16, or as contracts allow,
BASF increased list and off-list prices for
resins and performance additives by ve to
15 percent in North America. The price increase pertains to only the North American
graphic arts, coatings and related markets,

and is in addition to previous price increase
announcements. This includes, but not limited to, the following product lines: Capcure
polymercaptans; Empol dimer acids and coproducts; Genamid amidoamine epoxy curing agents; Joncryl acrylic emulsions,
polyols, solid resins and solutions; Laromer
oligomers and reactive diluents; Luhydran
self-crosslinking acrylic emulsions; Luwipal
and Plastopal crosslinkers; Sovermol biobased polyols; Versamid polyamide resins
and epoxy curing agents; and Versamine
modied-amine epoxy curing agents. The
company said the price increases are necessitated by higher costs for key raw materials, energy and transportation.
BASF increases prices for resins

and dispersions in Europe,
Middle East and Africa
As of March 1, 2012,BASF increased
prices in Europe, Middle East and Africa
for resins and dispersions for the coatings,
printing and packaging industries by three
to 12 percent or as existing contracts
allow. The price increase affects, but is not
limited to, the following product ranges:
Joncryl, Luhydran and Acronal. The company said the price adjustments are necessary mainly due to further signicantly
increased costs of key raw materials.
Momentive raises its powder

polyester resins pricing
Due to increases in feedstock, energy and
transport costs, Momentive Specialty
Chemicals Inc., has increased prices for
its Albester, Albester SilkyMatt, Albemast, Albecor and Albecor-Bio powder
polyester resins in Europe, the Middle
East and Africa (EMEA). Effective March
1st, 2012 or as contracts allow, prices increased from 0.15 to 0.18 /Kg. Albester,
Albester SilkyMatt, Albemast, Albecor
and Albecor-Bio powder polyester resins
are used in a wide range of applications
in the building, agriculture and automotive industries. CW
April 2012
Market Reports
ACA publishes U.S. Paint and Coatings

Industry Market Analysis
The American Coatings Association

(ACA) has published the "U.S. Paint &
Coatings Industry Market Analysis: 20102015," which proles the coatings industrys 21 market sectors over the past two
years, offering analysis, and providing
projections for sector performance for the
ve-year period following the most recent
industry Census gures. The report also
incorporates interviews with industry experts whose insights provide a solid base
for analyzing the impact of trends and issues in major market segments along the
paint and coatings supply chain.
Prepared for ACA by The ChemQuest
Group, Inc., the study nds that the U.S.
paint and coatings industry is expected to
reach a value of $23.6 billion in 2015. As
the U.S. continues to emerge from the effects of the deep 2007-2009 recession,
when both manufactured goods output
and construction spending declined
sharply, the paint and coatings market is
expected to respond to improvements in
both manufacturing and construction with
signicant increases in both volume and
value. Both increased domestic demand
and favorable export opportunities will
fuel the demand for increased U.S. paint
and coatings production the report says.
At 56 percent of the volume, and 49
percent of the value in 2010, the architectural segment continues to account for the
largest slice of the pie with regard to
U.S. paints and coatings demand. Aided
by renewed strength in construction, and
specically in the residential housing market, ChemQuest is forecasting a 20102015 compound annual growth rate
(CAGR) of 6.1 percent for value, and 2.9
percent for volume in the architectural
segment, versus 4.9 percent and 1.8 percent for value and volume, respectively, in
original equipment manufacturing nishes
and 3.8 percent for value and 1.2 percent
for volume in special purpose nishes.
The report says the architectural segment will face both opportunities and
challenges as we head toward 2015, with
40 | Coatings World
the use of vinyl siding decreasing the need

for exterior architectural paint, but with
the growing market for ber cement siding increasing the need. Since ber cement
siding is very likely to take market share
from vinyl siding, this should be a plus for
the architectural paint segment.
This latest edition of the market analysis offers several new features, including an
industry structure assessment of each market segment using Porter Five Forces
analysis. This analysis offers purchasers a
"snapshot in time" of each market segment, and allows for direct comparisons
among coatings market segments.
A profile of the Middle Eastern

and African paint industries
IRL has published the fourth edition of its
report, A Prole of the Middle Eastern
and African Paint Industries.
The political and social uprising initiated at the end of 2010 known as the
Arab Spring had and is continuing to have
a huge impact on the political, social and
economic systems of many Middle Eastern and North African economies, and the
paints industry has not been immune to
this unrest the rm said.
The Middle Eastern paint market has
been estimated at more than 1.8 million
tons in 2011, and is dominated by the
huge Saudi paint and coatings market and
the smaller Emirati and Qatari markets,
according to the report. As well as being
the leaders in size, these countries also
offer signicant growth opportunities, in
particular Qatar. Qatars winning bid to
host the Football World Cup in 2022 will
likely accelerate many large-scale infrastructure projects.
Many Middle Eastern markets are
showing positive economic growth rates
despite the turmoil in many of the global
economiesnot least in the Eurozone
and have demonstrated their ability to recover relatively quickly from the economic
crisis of 2008-09.
The African paint market is estimated at
just above one million tons in 2011 based

on the countries researched for this report.
In Africa there is good growth mainly in the
north of the continent, despite all the North
African countries having been directly or
indirectly affected by the Arab Spring.
Many paint companies have recently
targeted Egypt for investment and with
good reason. Egypt has enjoyed a really
strong economic growthup to 10 percent in recent yearsand has become an
increasingly important supply base for
coatings, in particular to Libya. Despite
recent political and social unrest, Egyptian GDP is expected to grow by around
3.5 percent in 2012 the report says.
In the African region, paint market
growth is expected to be at around four
percent per annum in the medium term,
which seems to reect many of the GDP
growth rates found across the region, despite large inequalities between countries
and sometimes within the same country.
The key trends that stand out from this
report include:
After a massive drop in GDP growth
over the last couple of years (GDP
grew by only 0.6 percent in 2010),
Saudi Arabia is now experiencing
moderate growth thanks to the currently very high oil price and the ongoing construction of the new
economic cities;
After being badly hit by the recession,
the construction industries in the
United Arab Emirates are now moving
forward but at a slower pace compared to the past; and
South Africa experienced a signicant
economic downturn in 2009-2010
and it is still recovering. As a result,
the paint market has moved in favor
of low-medium quality products.
GIA forecasts the global

market for epoxy resins to
reach 3.03 million tons by 2017
The worldwide market for epoxy resins is
slated to reach 3.03 million tons by the
April 2012
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Market Reports
year 2017, according to a report

released by Global Industry Analysts (GIA). Growing use of
epoxy resins in niche and relatively untapped end-use applications such
as marine and maintenance coatings,
bonding applications, decorative powder
coatings, electrical laminates and ooring
and paving are expected to generate substantial growth in the market. Additionally, heightened R&D efforts towards
enhancing epoxy resin reactivity, coating
performance and exibility and development of innovative products for specic
industry needs will boost prospects in the
medium- to long-term.
Epoxy resins are one of the most widely

used and versatile compounds in the polyester or orthophthalic resins family. The
resins form a highly versatile family of thermosetting resins known for their superior
electrical and mechanical properties, excellent resistance against higher temperatures,
dimensional stability, large number of chemicals and their strong adhesion to a wide
range of materials like bers, glass and metal.
Primary growth areas for epoxy resins include traditional packaging and coatings sectors, particularly powdered coatings and
waterborne coatings industries.
Demand for epoxy resins is immense
with epoxy/polyester hybrids exhibiting
strong gains due to their low cost and

solid performance in both interior and exterior applications. Coatings remain one
of the major application areas for epoxy
resins, contributing a substantial share in
the total volume sales registered for the
global market. High-performance industrial coatings in particular prove to be the
major end use segment for epoxy resins,
driving huge gains into the market.
Epoxy resins market is currently upbeat
about the increased research and development activity, expected to generate substantial opportunities for the market over
a period of time. Most of the R&D work
has been dedicated towards designing and
A profile of the Chinese paint industry

IRL has published the sixth edition of its report, A Profile of the Chinese Paint Industry. The report updates IRLs previous study released in 2009
and includes the latest industry trends and up-to-date statistics.
Chinese paints and coatings consumption reached just over 11 million tons in 2011. More than one-third of the market was occupied by architectural coatings. This dynamic market has continued its growth trajectory despite the global economic recession by focusing on domestic
market demand in the construction, automotive, and home appliances and consumer electronics sectors.
Hosting key events, such as the Beijing Olympic Games in 2008, Shanghai World Expo in 2010 and Guangzhou Asian Games in 2010, China
has stimulated huge amounts of investment in the countrys infrastructure. China has continued to invest in infrastructure development, including new bridges, landmark city buildings, alternative energy facilities, nuclear generation plants, schools, and hospitals.
These factors have all contributed to double-digit growth in the Chinese coatings market year every year since 2002, with the exception of
2008. Over the next five years market growth is expected to remain at a level of around 10 percent per year, with the fastest growth being
achieved in road marking paints, coatings for plastics, automotive refinishes and protective coatings. These booming sectors will compensate
for considerably slower growth in automotive OEM coatings and wood coatings said the report.
Per capita paint consumption remains relatively low in China at approximately 7.2 kg, indicating that there is still considerable potential for
the market to grow further and penetrate into the more underdeveloped regions of China.
The Chinese coatings industry continues to be highly fragmented, with as many as 20,000 manufacturers active in the market, albeit on a
very small scale for many. Future consolidation is highly likely as smaller players get pushed
out through environmental pressures and demand for more high quality products from the
end-users.
The key opportunities for future growth in the market will arise from factors such as:
The 18th Congress of the CCP (Chinese Communist Party) will be held in October 2012
and there will be pressure on the new leadership team to introduce measures to stimulate the
economy after many government incentives were pulled in 2011;
The Chinese governments affordable housing program plans to build 36 million new
affordable dwellings over the next five years;
Huge regional disparities remain in China, with rural areas offering opportunity for infrastructural development and as yet untapped consumer demand;
Rising car ownership, poor road conditions and a very low scrappage rate will all boost
demand for automotive refinishes;
The Chinese end-user industries will be looking for coatings offering environmental benefits and safety features (like lead-free, VOC-free, formaldehyde-free etc.), plus more functionality, in order to meet stricter standards (particularly for products destined for export) and
serve the needs of discerning consumers (especially the younger generations); and
Offshore engineering schemes and infrastructure development will bolster sales of marine and protective coatings.
42 | Coatings World
April 2012
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Market Reports
manufacturing new epoxy resins,

diluents, as well as curing agents
that enable formulation of low or
zero VOC (volatile organic compound) systems, which in turn will drive
the market focus away from conventional
low-solid formulations to environment
friendly systems like powder coatings and
waterborne coatings.
The stringent VOC emission standards
drafted in the Clean Air Act, has encouraged the industrial coatings sector to continue its shift away from conventional
solventborne liquid coatings to environmental friendly powder coatings, waterbased coatings, radiation cured, and electro
deposition coatings, which will generate
substantial opportunities for epoxy resins
in the short- to medium-term period. The
escalating demand from end use segments
such as marine and maintenance coatings
in Asia is likely to prop up demand and
drive growth in the epoxy resin market.
Highly correlated to national GDP
growth, the market is susceptible to economic downturns, particularly in automotives, housing and construction industries.
Factors such as higher oil prices, feedstock
costs, propylene and chlorine prices pressurize epoxy producers to increase prices.
Such market fundamentals play a dominant
role in regulating the overall market.
Though demand for epoxy resins in construction, electrical and electronics, composites, and automotive sectors was
adversely affected due to the impact of economic recession, steady inow of orders
from energy and aerospace industries, however provided some respite to the otherwise
depressed epoxy resins market in 2008-09.
The wind energy sector especially presented
strong market opportunities for epoxy
resins over the last few years, thereby helping the market sustain momentum during
the recession. While demand for epoxy
resins in developed nations such as the
United States, Europe and Japan was hit
hard, the market in developing regions including Asia-Pacic, witnessed steady demand, largely due to robust construction
and automotive sectors in emerging
economies such as China and India.
Globally, industrialized countries such as
Europe, United States and Japan, which in
the early part of the decade represented the
44 | Coatings World
largest consumers of epoxy resins, are today

being elbowed aside by developing countries
in Asia-Pacic and Latin America. Demand
for these resins exhibits a cyclical pattern
with consumption falling during recession
and picking up during an economic boom.
Future growth for epoxy resin is forecast to stem exclusively from emerging
economies of Asia-Pacic, Latin America
and Eastern Europe. Asia-Pacic, buoyed
by rapid industrialization, production and
demand from China is well positioned as
the single largest regional market for
epoxy resins, garnering the lion's share of
the worldwide sales, as stated by the new
market research report on Epoxy Resins.
The region is also forecast to display the
overall fastest CAGR of about 7.6 percent
through 2017, stemming from robust
growth in the construction and automotive
sectors in China and India. By end-use segment, the paints and coatings market registered largest market gains, sustained by
heavy demand from solvent-based paints
and coatings sector. On the other hand, the
market for electrical laminates is poised for
strong growth over the analysis period.
New study analyzes world

market for nanocoatings
The general coating industry has declined
but specialized coating surface engineering sectors are witnessing strong growth
driven by the needs of high-end industries,
such as oil and gas and electronics, according to a new report released by Future Markets Inc., an advanced
technology consultancy with a focus on
the development and commercialization
of nanomaterials and nanotechnology.
The rm says nanocoatings are opening up new market opportunities in the
global coatings arena. Properties such as
anti-microbialism, thermal insulation, dirt
and water repellency, hardness, corrosion
resistance, ame retardancy, UV stability,
anti-grafti, self-cleaning, moisture absorbing, gloss retention and chemical and
mechanical properties are improved signicantly using nanostructured materials.
Global revenues for nanocoatings in
2011 were estimated to be $1559 million
the report said.
Despite the market being affected by the
global economic recession, product innowww.coatingsworld.com
vation and the need to meet stringent environmental regulations is driving market demand across a wider range of markets.
Global revenues for nanocoatings in
2017 are estimated to be $7,821 million,
a CAGR of 27.25 percent. Conservative
estimates put the 2017 market at
$4371.2 million.
The market for nanocoatings will grow
across all sectors over the next ve to 10
years, with the medical, electronics and displays (especially smart phones), interior and
exterior household coatings and food processing markets all experiencing signicant
growth, driven by the need for improved
sanitary facilities and also pushed by the
vast improvements nanocoatings offer,
from both a protective and destructive perspective. The military market will remain
the largest market with anti-corrosion coatings increasingly applied. Anti-corrosion
coatings and super hardness will also drive
revenues in the oil and gas industry, for protective surfaces in pipelines and harsh environments and on drilling equipment.
Research and Markets

publishes "Coatings for
Biomedical Applications"
The biomaterials sector is rapidly expanding and signicant advances have been
made in the technology of biomedical
coatings and materials, which provide a
means to improve the wear of joints,
change the biological interaction between
implant and host and combine the properties of various materials to improve device
performance. "Coatings for Biomedical
Applications," published by Research and
Markets, provides an extensive review of
coating types and surface modications
for biomedical applications.
The rst part of the book explores a
range of coating types and their biomedical applications. Chapters look at hydrophilic, mineral and pyrolytic carbon
coatings in and ex vivo orthopaedic applications and nally at surface modication and preparation techniques. Part two
presents case studies of orthopaedic and
ophthalmic coatings, and biomedical applications including vascular stents, cardiopulomonary by-pass equipment and
ventricular assist devices.
"Coatings for Biomedical Applications"
April 2012
vegetables such as rapeseed, sunower and

soybeans are witnessing increasing demand
in most countries including Eastern and
Western Europe.
One of the major factors adversely affecting the polyols market across the
world has been the high pricing pressure,
resulting in a decline of prices for most of
the polyols in recent years.
Market Reports
is a resource to researchers, scientists and

engineers in the biomedical industry. It will
also benet anyone studying or working
within the biomedical sector, particularly
those specialising in biomedical coatings.
The book provides an extensive review
of coating types and surface modications
for biomedical applications; chapters look
at hydrophilic coatings for biomedical applications in and ex vivo, mineral coatings
for orthopaedic applications, pyrolytic carbon coating and other commonly-used biomedical coatings; and it presents case studies
of orthopaedic and ophthalmic coatings,
and biomedical applications including vascular stents, cardiopulomonary by-pass
equipment and ventricular assist devices.
Industrial applications represent the single largest end-use sector for polyols, with polyether
polyols (PETP) and polyester
polyols (PESP) nding maximum usage.
Polyols are also nding increased applications in other industrial areas such as
paints and coatings, adhesives and sealants,
microcellular elastomers and others. CW
GIA releases a global report

on polyols markets
Global Industry Analysts (GIA) has released,
Polyols: A Global Strategic Business Report. The world market for polyols is forecast to reach 4.33 billion pounds by 2017,
steered by evolving consumer needs and rising awareness about nutritional and health
benets of foods. Growing application in
various end-use sectors including food and
confectionery, industrial and pharmaceuticals has led to an accelerated demand for
polyols. Additionally, high-powered demand
from emerging markets of Asia-Pacic, Latin
America and Eastern Europe is expected to
fuel future growth in the polyols market.
The global polyols market is quite
mature and volume growth tends to follow the trends and dynamics of the large
end-use markets and consumer products.
Europe, US and Asia-Pacific would continue to be the major regions in terms of
polyol consumption.
Polyols nd maximum use in industrial
applications. The most important industrial
application of polyols is in the production
of polyurethane. Global polyurethane market is witnessing the introduction of new
products, highly inuenced by the changing
market trends for conventional products.
Natural oil-based polyols (NOP) constitutes one of the signicant new arrivals in
the market, hampering the growth of traditional petroleum products. Heavy rise in petroleum prices forms the principal reason
for the decline in demand for commercial
polyols. Renewable polyols, extracted from
April 2012
Coatings World | 45
New Products
Tiger Drylac Powder Coatings introduces

Natives and Aliens color selection
Tiger Drylac Powder Coatings has introduced the Natives and Aliens color selection that includes 15 new colors with 20
different special effect finishes bundled into
a pocket size fan deck.
The Natives and Aliens color selection is offered in an exterior non-architectural powder coating grade suitable for exterior and
interior applications.
46 | Coatings World
Tiger Drylac Powder Coatings has introduced into the North American market
the Natives and Aliens color selection
that includes 15 new colors with 20 different special effect nishes bundled into a
pocket size fan deck.
According to the company, the new
color selection is inspired by native elements and other minerals and metals, and
inuenced and motivated by current sentiments to love the planet as well as the
shift in consciousness attributed to the end
of the Mayan calendar and all current theories considering life on Earth. The Natives and Aliens color selection draws
attention to the worth of minerals and
metals, and gravitates around the homecoming to nature to confer gratitude to
Mother Earth for its kindness and magnicence the company said.
The Natives and Aliens color selection
hybridizes the ethereal with extraterrestrial
shape shifting nishes creating an intriguing yet glamorous appearance, said Montaha Hide, marketing and business
development manager, North America,
Tiger Drylac Powder Coatings. Copper,
gold and nickel contrast with bronze, brass
and chrome. Flat matte converges with
high gloss. Dark shades expose light and
transparent colors. The Natives and Aliens
color selection reveals earthy tones with a
scent from the past and a twenty-rst century twist. It interlinks the muted with the
sparkling and juxtaposes the shimmery
with the dimmed.
The Natives and Aliens color selection
is offered in an exterior non-architectural
powder coating grade suitable for exterior
and interior applications.
The muted, dimmed, shiny, shimmering, polished and brushed metallic
and pearlescent second generation
bonded metallic and special effects are a
designers finale moment and an evolution in the color and finishes space, said
Hidefi. The selection is well suited to a
variety of market segments including furniture, lighting, railing, store fixtures and
other applications where the visual and

the form are an integrated part of the designers creation.
PPG electrocoat primer to

optimize corrosion protection
PPG Industries has developed a waterbased corrosion protection primer that is
applied to aircraft metal parts using an
electrocoating dipping process, eliminating the waste and environmental concerns
linked to sprayed primers.
Kevin Brooks, global segment manager
for OEM coatings at PPG, said priming
today is done by workers with spray guns
in paint booths, where only about 25 percent of the paint ends up on the part, leading to inefcient use of primer and
environmental concerns with workers
breathing the airborne chemicals used in
the primer.
For parts that have complex recesses,
Brooks said the hand spray process can
lead to 4-5x the desired thickness of primer
near the recess area to ensure full coverage.
Based on electrocoat technologies that
have been used in the automobile industry
for more than 40 years, PPG has developed
its Aerocron primer for dipping applications, where coating thickness is tightly
controlled to minimum levels across the
entire part, cutting weight and boosting
coating utilization to nearly 100 percent.
Electrocoating, or electrodeposition,
uses electrical current to apply a coating
to a conductive substrate submerged in a
water-based paint bath. The process can
be fully automated said PPG.
Brooks said the primer has taken several years to develop, in part due to the requirement of aerospace aluminium alloys
for lower cure temperatures compared to
automotive alloys.
He said several OEMs in Europe and
North America, as well as military customers, are evaluating or implementing
electrocoat-application primer on smallscale projects, eying the technology for
their next generation primer needs.
April 2012
TiO2 loves high efficiency

Delivering high efficiency for titanium dioxide may be news to some. But
BASF introduced acrylic emulsion polymers to reduce titanium dioxide
in paint formulations way back in 2003. Today, with TiO2 prices at record
highs, Acronal Optive binders can help you achieve even greater savings.
Smarter formulations and lower costs: at BASF, we create chemistry.
For more information call your BASF representative,

or 1-800-251-0612. visit us at www.basf.us/dpsolutions.
New Products
CIN launches a new

coating for the interior
of food storage
containers
CIN, Iberian leader in the paints and varnishes sector, has launched a new product
for coating the interiors of food storage
containers. Named C-Pox TL790 FG, it is
for use on interiors of potable water
tanks, wine vats and containers for juices
and edible oils.
CINs C-Pox TL790 is a new coating for the

interior of food storage containers.
C-Pox TL790 FG complies with the

new requirements of European regulation
number 10/2011 which establishes specic safety standards for materials and objects which may come into contact with
food products.
C-Pox TL790 FG is approved by
OTEC, meeting requirements for global
and specic migration of products in contact with food stuffs. It is also approved
by the Escola Superior de Biotecnologia of
the Univeridade Catlica Portuguesa,
which carries out organoleptic tests on
drinking water and by the IVDP (Instituto
do Vinho do Douro e do Porto), which
carries out organoleptic tests on wines
and fortied wines such as port.
BASF launches new coating

materials for rotor blades
BASF Coatings has introduced two new
coating technolobies for the coating of rotor
blades. The new coating system, Relest
Wind Leading Edge, improves the economic
efciency of wind turbines. It provides protection of the front and leading edge of the
rotor blade from erosion and due to its high
erosion resistance against rain, sand and hail
Relest Wind Leading Edge is particularly
useful for offshore turbines as it extends
their life span and increases the service in48 | Coatings World
tervals. Moreover, the material offers major

advantages in the application process: exible lm thicknesses are possible during the
coating process, and the short drying time
ensures high production efciency said the
company.
BASFs answer to the enormous
stresses and strains rotor blades are exposed to is the intelligent repair system
Relest Wind RepKit. Wind and water, UV
radiation, erosion and bending loads place
highest demands on the rotor blade. At
this immense height and rotation speeds,
raindrops turn into real bullets when hitting the material. These stresses and
strains may cause severe damage during a
wind turbines life cycle that needs to be
repaired in order to safeguard the turbines economic efciency. In addition to
all the materials and tools required for the
repair, the new Relest Wind RepKit also
includes extensive application training.
The kit is characterized by its simple and
fast handling. After being trained byBASFspecialists, the employees of wind turbine operators will be able to implement
professional repairs. The new Relest Wind
RepKit is designed for stationary use both
on the ground and on the turbine.
Sherwin-Williams SherPlate
PW epoxy cures in 24 hours
Sherwin-Williams has launched SherPlate
PW Epoxy, a fast-curing, 100 percent
solids epoxy tank lining for potable water
applications that provides enhanced edge
retention, improving corrosion protection
on corners and sharp angles. The new
product can be applied in one or two coats
and has a 24 hour return to service time.
Competing products can take up to
seven days or longer to cure said the company while SherPlate PW becomes dry to
walk on in three to four hours at temperatures of 77 F allowing for quicker inspection times and can be placed into
immersion service in 24 hours.
SherPlate PW is recommended for use
on steel or concrete for potable water
pipes six inches and greater in diameter
and tanks greater than 25 gallons. It is
also acceptable for use with cathodic protection systems. It is available with OptiCheck OAP Technology to quickly
identify pinholes or verify lm thickness
ensuring proper application.

SherPlate PW is available in a high
gloss white or blue nish. The epoxy coating also has very low VOC (less than 85
g/L; 0.71 lb/gal, mixed) and low odor.
SherPlate PW Epoxy also meets AWWA
D102 and AWWA C210 standards.
BASF taps into water

transmission industry
with Elastocoat AC
BASF has launched Elastocoat AC, a new
protective pipe coating product line for
the water transmission pipe industry.
The two-component, 1:1 by volume
polyurethane system can be used as an internal lining or as a corrosion resistant external coating for potable and non-potable
water transmission pipelines. Elastocoat
AC offers a protection solution for transmission pipe used in infrastructure improvement and new installation projects.
The latest in a family of products from
theBASFPolyurethane Solutions business
designed for pipeline protection, Elastocoat AC contains zero volatile organic
compunds (VOCs). As a 100 percent solid
elastomeric coating, Elastocoat AC is designed for the cathodic protection of steel
and ductile iron pipe and associated ttings. With excellent impact and abrasion
resistance and cathodic disbondment
properties, Elastocoat AC meets the
AWWA-C222 specication, a standard for
polyurethane coatings issued by the American Water Works Association.
RockSolid Floors Garage Coat

now available in tan
RockSolid Floors Polyurea Garage Coat
series has grown to include their new Tan
Garage Coat. The Tan Garage Coat has a
virtually unlimited pot-life, allowing installers as much time as they wish to nish their projects while preventing any
waste said the company. At the same time,
the company said the one-part composition of the Garage Coat series allows it to
keep polyureas usual four to eight hour
cure rate and 24 hour return to service
once its applied and that polyurea is 20
times more durable and 98 percent more
exible than epoxy. It also has ultra low
VOCs to make it environmentally friendly.
The Tan Garage Coat package comes with
April 2012
Zinsser introduces Peel

Stop Triple Thick High
Build Binding Primer
Rust-Oleum has introduced Zinsser Peel
Stop Triple Thick High Build Binding
Primer, an interior/exterior primer specially formulated to lock down peeling
paint and seal weathered surfaces. Offering three times the thickness of regular
primers, Peel Stop Triple Thick penetrates
to seal, ll and level worn and weathered
substrates to provide a more uniform surface for the topcoat with a smoother nish said the company. The company also
said it offers easy ow and leveling and
can be applied up to 30 mils wet without
sagging to make rough surfaces smoother.

Peel Stop Triple Thick is ideal for interior or exterior surfaces like previously
painted wood siding, windows, baseboards, trim, doors and fences. It also can
be used to lock down peeling paint on
metal gutters and downspouts, concrete,
PVC/plastic, plywood, brick, stucco, masonry, aluminum, aluminum siding, galvanized steel and berglass. In ASTM D2370
independent lab tests, Peel Stop Triple
Thicks exibility was conrmed. Peel Stop
Triple Thick dries white for added hide. It
dries to the touch in 30 minutes and can be
topcoated in as little as two hours. The low
odor, low VOC, water-based formula can
be used under or over any oil-base or
water-based topcoat. It is available in
quarts, gallons and ve gallon pails.
Carboline launches
Polyclad 975, a hybrid
epoxy pipeline coating
for corrosion protection
Carboline Company has introduced
New Products
an instructional DVD and booklet, safe

etch, decorative chip, and the speciallydesigned RockSolid Floors Foam Roller.
The company said this roller is the key to
creating the exact thickness needed for
optimal performance. Because the Garage
Coat itself is a single layer product it doesnt require any kind of sealer or top coat.
Polyclad 975, an advanced 100

percent solids epoxy pipeline
coating with performance
properties designed for corrosion protection of buried steel and ductile iron pipeline exteriors, girth welds
or tie-ins. Polyclad 975 epoxy technology can be applied by spray (plural airless or dual cartridge). The companion
product Polyclad 975 H is ideal for
hand application by brush or roller. The
fast setting properties result in quick
quality control and return to service.
This product is compatible with other
pipe coatings such as FBE, coal tar and
tape systems, and it also has excellent
compatibility with cathodic protection.
Cathodic disbondment was tested at
temperatures up to 176F (80C) with
excellent results said the company. Polyclad 975 is an easy to apply system that
can be used for field and shop applications. Its fast curing properties allows
for quick quality control and backfill of
coated pipes. CW
INNOVATIVE RESPONSIVE FLEXIBLE
We have the right polymer for your needs!

More than 250 polymers
for the paint and coatings industry
A 40-year track record
of product innovation
www.specpoly.com
April 2012
ACS Booth #1444

Coatings World | 49
International Coatings Scene
China
The Evolving Innovator

or Continuing Imitator?
by Dan Watson
China Correspondent
watsoncw@rodpub.com
eek after week we read headlines pronouncing that China is
about to overtake the U.S. and
other advanced economies and become
the number one global economic force.
Recently there have been a number of
high prole announcements that China
will also overtake the U.S. and other countries in the area of innovation. China pundits tell us that patent lings in China are
at an all-time high. China is exporting
high-tech goods that owe their existence
to Chinese ingenuity. In essence we are
being told that the West is doomed to be-
50 | Coatings World
come a mere follower of China. Our day

in the global spotlight is over. Really?
Personally, I have a great deal of condence in Chinas ability to become a more
prevalent global player. However, I have
serious doubts about China becoming the
global leader in the area of innovation. To
me, the question that should be asked is,
Can any country really assume the position of number one in the world economy if they are not also number one as a
global innovator? Obviously, Chinas
leaders feel that they are the great innovator. As proof they refer us to their
patent history with the implication that it
is the number of patents generated by a
country that denes true innovation.
Chinas State Intellectual Property Ofce (SIPO) ofcially announced that the
number of patents granted in China in
2010 was 40 percent higher than in 2009,

receiving over 1.2 million patent applications and approving 814,825 requests
among them. The application number for
2010 was over 25 percent more than that
in 2009. Using this strong 2010 position
China became the worlds top patent ler
in 2011, surpassing the United States and
Japan as it steps up efforts to improve its
intellectual property rights track record.
The number of patent applications led to
SIPO in 2011 surged 33.63 percent from
2010 to 1.63 million, according to data
released by SIPO. The SIPO data indicates
that it granted 961,000 patents last year,
up 17.91 percent from a year earlier.
It should be noted that China offers incentives to businesses to prepare and le
patent applications in an effort to increase
the total number of patent applications.
April 2012
global links for coatings professionals
The Coatings Group Events

www.coatingsgroup.com
Asia Pacific Coatings Show 2012
Balai Sidang Jakarta Convention Centre,
Indonesia
19 - 20 September 2012
NACC
NORTH AFRICAN COATINGS CONGRESS
North African Coatings Congress 2012

Hyatt Regency Hotel, Casablanca, Morocco
17 18 October 2012
Middle East Coatings Show 2013
Cairo International Convention and Exhibition
Centre, Egypt
26 28 February 2013
Asia Coatings Congress 2013

Windsor Plaza Hotel, Ho Chi Minh City,
Vietnam
14 15 May 2013
Latin American Coatings Show 2013
World Trade Centre, Mexico
17 18 July 2013
3
Asia Pacific Coatings Show 2013

BITEC, Bangkok, Thailand
12 13 September 2013
3
Middle East Coatings Show 2014

Dubai International Convention & Exhibition
Centre, UAE
8 10 April 2014
4
For up-to-date information on any of the above events,

please contact the Coatings Group
Tel: +44 (0)1737 855021 Email: coatingsgroup@quartzltd.com
or visit our Website: www.coatingsgroup.com
The idea of subsidizing patents is not all

that bad, however it does distort the truth
about whats going on in this area. You get
high gures for lings, but that does not
tell you anything about the quality of the
patents led. Although volume is a recognized metric that can be used to measure
innovation progress, quality is quite another matter. The percentage of approved
patents is still not as high in China as, say,
in the U.S., Japan or some places in Europe. There is also the issue of patent classication. Before we hand over the
Innovator of the Year Award to China its
important to remember that China has
three types of patent applications: invention patents; utility model patents; and design patents.
Invention patent applications are
equivalent to U.S. non-provisional patent
applications, while utility model patent
applications (aka petty patent applications) do not undergo substantive examination. According to SIPOs statistics,
utility model patents and design patents
together outnumber invention patents by
a 5-to-1 ratio. So much for using the number of patents to signal innovation excellence. As an example, on the
China-vs.-foreign front, invention patents
accounted for over 85 percent in each
years foreign applications since 2005,
while China applications for invention
patents accounted for 26 percent during
the same period.
A review of the data indicates that intellectual property (IP) lings worldwide
rebounded in 2010/2011 after experiencing a considerable drop in 2009. The recovery in IP lings was stronger than
overall economic recovery. Patent and
trademark lings worldwide grew by 7.2
percent and 11.8 percent, respectively, in
2010 compared to a 5.1 percent increase
in global gross domestic product (GDP).
China and the USthe two ofces that
accounted for the majority of worldwide
growthsaw higher IP ling growth than
GDP growth in 2010/2011. In the case of
China, IP growth rates were more than
double its GDP.
While China patent details are sketchy,
it would appear that the number of foreign applications in China for invention
patents in 2011 rose about 20 percent
52 | Coatings World
China
from 2010, although the number of approved foreign applications dropped.

However, domestic applications experienced a large leapChinese applications
were the majority of all invention patents
granted in 2010 and 2011.
There is little doubt that today China is
pursuing a national plan to become an
economy based on innovation rather than
imitation. To that end, China has in recent
years, become the most prolic patent ler
in the world. The Chinese plan calls for its
corporations and individual investors to
le two million patents by 2015. If
achieved, this number of patent lings
would dwarf the current ling rate in the
United States.
To support this robust patent target
China has increased R&D expenditure
from 1.1 percent of GDP in 2002 to 1.4
percent of GDP in 2011. Chinas goal is to
invest 2.5 percent of GDP by 2020. The
U.S. R&D expenditure for 2011 was 2.7
percent of GDP. Chinas current share of
the global R&D expenditure was 12.3
percent in 2010, which was tied with
Japan for second to the U.S. whose share
was 34.4 percent. In 2011 we saw the US
share decline to 34 percent, while China
increased its share to 12.9 percent (see
Table 1).
You might ask, What is driving China
to become the great innovator? Perhaps
that answer can best be described as success. Chinas journey from a seriously
poor, lack of self-sufciency economy to
the supplier of the world, took a bit
more than two decades to achieve.
Today, less than a decade after achieving this feat we see China struggling with
the fallout from having achieved this high
degree of success. With the emergence of a
genuine middle class China is experiencing the end of cheap Chinese labor. Bluecollar labor costs in areas such as
Guangdong and other coastal hubs have
been rising at double-digit rates for a
decade with no letup in sight. Even workers in remote areas of China are demanding and receiving huge pay increases.
Foreign companies are discovering that
China is no longer a place where manufacturers can go to nd ultra-cheap labor.
Today, other countries, such as Vietnam,
are proving to be much cheaper in regards
to labor cost. In case you might be wondering, this labor cost trend does not mean
that foreign companies will close their
China-based factories and stampede to
other, lower labor cost countries. Obviously some will but most wont. As it turns
out, China is still a terric place to make
things. Labor may be cheaper elsewhere,
but it is only one element in a basket of
cost items. Unlike its lower-paying rivals,
China has developed reasonable infrastructure, highly sophisticated supply
chains and the advantage of scale. Unlike
experiences with other countries, when demand surges for a particular product, the
larger, more sophisticated rms in China
can add thousands of extra workers to a
production line in a matter of hours, a feat
that even the U.S. cannot accomplish.
The bottom line is that China is not
about to bow out of the global manufac-
April 2012
turing scene. However, if it is to keep

growing as it has in the past, China must
become more innovative, it must work
smarter, not harder. The question to ask is,
Can China become a true innovator and
distance itself from the role of imitator?
Obviously, Chinas current leadership
feels it can and that an important measure would be the number of patents led
as described earlier in this article. But is
this really a true measure of innovation?
In the past, Chinas innovation gave the
world silk, printing, paper, gunpowder, the
compass, etc. These were fresh, novel
ideas that the Chinese developed and exploited value from with the rest of the
world. Literally, the world was beating a
path into China to access its wonders.
Unfortunately, Chinas leaders appear
to have chosen to follow a model that is
being pursued by current U.S. leaders of
having the state pick and choose winners
and losers. So far the Chinese results from
this policy have fared no better than the
U.S. in this pursuit. There are very few
winners but a lot of losers.
Governments mandating the rate of
inventive activity will only get you so far.
Telling scientists to innovate without
providing a culture and an atmosphere
for such a happening has proven over
time to be ineffective. In order to make it
big on the global stage, Chinas indigenous firms need to be able to capture the
economic value associated with their innovative activity. This means changing
the way that they have conducted traditional business activities. They must
make an investment into organizational
design on a global scale including the establishment of brand visibility, constructing worldwide supply chains and
building channels of distribution, and all
of the rest of the complex set of activities
that go into making a successful multinational corporation. If they are unwilling or unable to do this then they will
relegate themselves to their own domestic market with few sales overseas.
There is no doubt that China has the
manpower and the brainpower to become a serious innovator on the world
stage. There are more than 100 million
registered private enterprises in China all
trying to become something bigger and
54 | Coatings World
China
It appears that often

it is far too difficult for
new Chinese ideas to
move from the laboratory to the marketplace.
Since
the
middle class consumer
is a fairly recent happening inside China
very few Chinese firms
really understand the
need to get close to
their ultimate customer and learn what
the market really wants
and needs.
better than they are today. Surely, within
all this infrastructure and mass of humanity there exists at least one Steve
Jobs. Unfortunately there are numerous
reasons why the Steve Jobs of China may
never be found.
Following years of complaints from
foreign and domestic companies China is
still beset by continuing intellectual property (IP) theft. On paper there are good
IP laws in China but enforcement is another story altogether. In some instances
various parts of the government have
even been seen as being complicit in the
taking of technology from one company
and placing it in another company that is
felt to have a better chance of developing
that technology. Even the banks, with
guidance from government leaders, tend
to place extremely attractive, low cost
loans with certain companies that they
feel will be the ultimate winners thus

starving true entrepreneurial development in smaller, less likely to succeed
firms. Based on current and past practices, Steve Jobs would have never succeeded had he been born in China.
This practice by the Chinese leaders
has led to many foreign companies deciding not to venture into China and thus not
to expose or share their most valuable IP.
Chinas leaders know this, and are now
pouring billions of dollars into research
and development. The current ve-year
plan calls for indigenous innovation,
which the government thinks it can foster
by subsidizing strategic industries and
strong-arming foreign rms to transfer intellectual property to selected national
champions, or state chosen winners. The
tried and proven system of state capitalism worked well when the objective was
to simply copy and adapt other peoples
ideas in the cheapest way possible. But can
new ideas truly be created by decree?
Around the globe governments have
tended to run into two problems: the state
is not a good innovator, and it always gets
in the way of others who are. We are seeing this happen in the U.S. today proving
that China leaders are not alone in the belief that they know best.
Although the Chinese government invests a fortune in research and development, analysis of this expenditure
indicates that much of this investment is
wasted. Based on published data it appears that most of it goes into the development arena with the result that not
enough nds its way into research. It appears that often it is far too difcult for
new Chinese ideas to move from the laboratory to the marketplace. Since the middle class consumer is a fairly recent
happening inside China very few Chinese
rms really understand the need to get
close to their ultimate customer and learn
what the market really wants and needs.
In this area, the Chinese could learn a lot
from their Japanese neighbors.
China leaders also have the opinion
that to become the great innovator you
must have a huge bevy of PhDs available.
Unfortunately this position can often stie
innovation unless its tied to other interlocking factors. True, you need highly
April 2012
China
qualied scientist but you also need talented people who are entrepreneurial
thinkers who have other attributes to
offer such as a connection with other
companies, governments, universities, suppliers and customers; an ability to work
across multiple disciplines; able to think
outside of the box, etc.
Unfortunately, these interlocking factors dont seem to exist within the normal
Chinese culture. In fact, the very structure
of Chinese society often presents inherent
barriers to innovation. China has a rather
monolithic culture, growing from a predominantly (92 percent) Han-Chinese
population content and a deep tendency
toward strong hierarchies. These factors
do not encourage or favor thinking in new
ways or including outsiders. This makes it
difcult for Chinese scientists to understand new markets, to think creativelyor
to accept eccentrics.
In the U.S. we often see the strong, entrepreneurial, stand-alone, risk everything
persona such as a Steve Jobs. Unfortunately, this trait is not found in China. As
a general rule, Chinese have a strong
group focus, and prefer to work, communicate and share information with people
they know and trust, someone from
within, not from outside. They often exclude personnel from another department
or division even within the same company
or university, even more so if the individual is from outside the organization.
April 2012
All these long established habits discourage appreciation of different types of

thought, behavior or actions. This often
sties the kind of cross-fertilization and
cooperation that successful multinationals tap to boost innovation. There is an
old, traditional Chinese saying that sort of
sums up the position of a number of Chinese companies: Do less, make fewer
mistakes, do nothing, make no mistakes.
Chinas leaders have not fostered a
risk-taking atmosphere or made it clear
that failure isnt a bad thing. They most
assuredly have not fostered a concept of
rugged individualism or a hero culture. As
a result most of the scientists assigned to
R&D tend to work on projects that have
limited risk associated hence as the data
has shown, we see a preponderance of
utility patents versus true invention
patents. As such, most of the work going
on in China involves low risk Process Improvements. The new, novel ideas/concept type of R&D that can change the
world is still a rarity.
In the end, innovation capability depends on economic exibility. The U.S.,
with its entrepreneurial culture, relaxed
labor markets and free capital ows, at
least for the moment, continues to be the
most innovative economy in the world.
China needs such an environment to
bridge the growth and productivity gap
between emerging markets and the developed world and to truly transform them
into the innovative, energetic economy

that they feel is required to be a true
global leader.
Nobody expects the Chinese government to let the reins go completely, but it
needs a less top-down approach that gives
its citizens more space to experiment. It
must let private investors risk money on
ideas they think might work, and bear the
consequences of failure. An obvious place
to start would be to let rms expand on
what they already do well, such as process
innovation. China leaders, like current
U.S. leaders, need to back out of the
R&D, picking winners process and let nature take its course.
Although I am a bit suspect of Chinas
ability to truly become an innovation
power house, the world should not underestimate Chinas capacity to innovate.
From gunpowder on, the history of Chinese innovation is strong. Chinese society
is highly competitive. When the Chinese
can no longer make easy money imitating
most China experts feel that they will nally start innovating.
Homegrown innovations will eventually motivate tougher enforcement of intellectual property regulations, or so one
would hope. Until then China will continue to play the patent numbers game
and claim victory when they achieve
their two million patent applications.
Such an achievement will not make them
number one. CW
Coatings World | 55
Europe
Coatings Industry Continues

Strong Push To Recovery
by Sean Milmo
European Correspondent
milmocw@rodpub.com
n their annual results for 2011, coatings producers in Europe have been predicting that
2012 will be much the same overall as last
year in terms of growth in sales and prots.
There would, nonetheless, be one major difference between the two years. Whereas 2011
started relatively strongly and ended weakly
with sluggish demand and squeezed margins,
2012 would start with feeble sales and prots
but nish much more positively.
This would lead the way to an accelerated recovery in 2013 when sales levels in volume
terms would start to return to what they were
before the 2008 nancial crisis.
However it already appears that sales of
coatings and other higher-value chemical segments in the rst quarter of 2012 could be better than expected.
So far the figures look good so that we can
be reasonably confident about a positive outcome for the first quarter, said Moncef Hadri,
chief economist at the European Chemical Industry Council (Cefic), whose statistics covers
both upstream and downstream sectors like
coatings. A good first quarter can provide the
basis for a continued upturn though the rest of
the year.
Overall production of chemicals, which includes coatings, expanded in the European Union in January for the second
consecutive month after four
straight months of contraction,
according to the latest
Cec gures, issued by
its statistics unit Cec
Chemdata
International.
With
paints, production was marginally higher
than a year
ago whereas
with chemicals
First quarter results

are coming in better
than expected.
56 | Coatings World
overall they were lower.

Total chemicals sales have been rising relatively strongly. While output levels were 2.3 percent lower than those in early 2011, the sales
gures at the start of 2012 were almost certainly
higher. In December they were almost two percent higher than a year ago. But the improved
sales performance, continues to be driven
mainly by prices, which for the chemicals sector
as a whole, including paints, rose by an average
nine percent in the EU.
Demand for coatings and other downstream
chemical products is being boosted by the resolution by EU governments, at least temporarily,
of the crisis with the euro, the EU currency used
by 17 member states, after Greece avoided a serious default on its huge national debt.
With a more stable euro, business and consumer condence in Europe is improving. In
February for the second month in a row the
EUs Economic Sentiment Indicator (EIS), based
on surveys of companies and consumers, went
up by 1.1 points to just under 94, although it
was still well below the long-term average.
We hope that a positive attitude among
consumers will now lead to them buying more
decorative paints to renovate their homes,
said Erkki Jaervinen, president and chief executive of Tikkurila of Finland, which has decorative and industrial coatings operations in
Scandinavia, and Eastern Europe, including Russia.
April 2012
Europe
Tikkurila is expecting that, for its

business, 2012 will be a repeat of 2011,
which it regarded as a relatively good
year with sales up 9.4 percent and operating profit up 9.7 percent. We are feeling quite optimistic about this year,
especially about the prospects for returning as good a profit as last year, which at
around 10 percent is not bad for a coatings business, said Jaervinen.
Coatings companies, particularly in
the decorative paints sector, have been
anticipating an end to a destocking period early this year, which began in the
third quarter of 2011 after a brief surge
in demand. AkzoNobel, the leader in the
European decorative market, reported
that in the European sector there was a
solid start to the year but a significant
slow-down in the second half of 2011 in
those countries most impacted by the
euro crisis.
However the destocking activities in
the decorative sector is linked to a new
tendency among the larger retail chains to
cut back their inventories permanently.
They are ordering the quantities they
need in the light of existing demand, said
Jaervinen. They are not speculating any
more by buying more than they require at
any one time in order to take advantage
of existing prices.
Instead retailers are investing in data
processing and modelling of demand patterns to predict more efciently short-term
sales. They are also reducing the number
of paint brands they buy while at the same
time buying direct from coatings manufacturers rather than through wholesalers
in order to reduce logistics costs.
These retailers are looking to paints
producers and other suppliers to help
make cost savings. Kingsher plc, a UKbased leading pan-European home improvement chain, recorded a 20 percent
rise in pre-tax prot in the 2011/12 year
to the end of January on a 3.6 percent increase in sales. Ian Cheshire, Kingshers
chief executive, said amid challenging
times for our customers the rise in prots
had stemmed from cost-cutting and efciency initiatives.
Kingsher even managed to lift retail
prot by 11.6 percent on at sales in the
UK, which is its main market with 572
April 2012
stores but whose DIY sector has been in

the doldrums since a sharp drop in house
prices after the 2008 nancial crisis.
The outlook for the decorative paints
market in the UK this year is quite pessimistic because it wont recover until
there is an upturn in construction which
we cant see any sign of at the moment,
said Tony Mash, chief executive of the
British Coatings Federation (BCF).
However the picture is much brighter
with industrial coatings both in the UK
and elsewhere in Europe due to a pickup
in exports of engineering products and the
start of a revival in capital investment.
We saw increases in sales in various
industrial coatings segments last year and
this upwards movement is continuing so
far this year, mainly because of demand
from UK exporters, said Mash.
In Germany, which is the only EU
country in which business and consumer
condence is currently above the longterm average, companies appear to be
starting a new round of capital expenditure. Weve seen fairly strong sales of
coatings for machinery and heavy equipment after customers have now gone head
with investments postponed since 2008,
said one German-based industrial coatings manager.
Coatings producers in Europe are hoping that demand this year will be robust
enough to offset the continued impact of
rising raw material costs.
Jotun of Norway blamed high raw material prices for a 14 percent fall in operating prot last year despite a nine percent
sales increase. High raw materials prices
remain a challenge for us and the industry as a whole, said Morten Fon, Jotuns
president and chief executive.
Higher demand this year will give
coatings companies a better chance of
pushing through rises in their selling
prices to increase or at least maintain
profitability in the face of persistently
high raw material costs. CW
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Coatings World | 57
Latin America
BASF Building New Acrylic Plant in Brazil

by Charles W. Thurston
Latin America Correspondent
thurstoncw@rodpub.com
ASF has nally broken ground on a new
acrylic acid production complex at
Brazils Camacari, Bahia state petrochemical complex, with plans to replace imported products going into latex paints and
other downstream products, and to begin exports by 2014.
With a planned investment of $660 million,
the acrylic acid complex will be the rst of its
kind in Latin America, and the largest investment by the company in the region thus far,
BASF claims. Camacari is an industrial area near
the state capital of Salvador.
BASF will also use its proprietary technology
to produce butyl acrylate and superabsorbent
polymers from propylene feedstock provided by
Braskem, which is upgrading its facility at Camacari to serve BASF requirements. BASF also
will use acrylic acid from Camacari to begin
production of 2-ethyl-hexyl acrylate by 2015, a
raw material for adhesives and special coatings,
at its existing factory in Guaratinguet, So
Paulo state, also to be the rst such production
in the region. Braskem is said to be the largest
petrochemical in Latin America in terms of production capacity and the fth-largest petrochemical producer globally.
The investment should reduce the production
cost of Suvinil, BASFs premium architectural paint
line in Brazil. The company claims a 60 percent
Production cost of
BASFs Suvinil paint
line to drop.
58 | Coatings World
market share for the premium sub-segment of architectural paints in Brazil. The Camacari production will supplant some $200 million in Brazilian
chemical imports, and add $100 million in exports, the company calculates. BASF currently exports some products from Brazil to neighboring
Bolivia and Paraguay, to Venezuela and Cuba in
the north, and to several countries in Africa.
The construction start of the plant also is
significant given the long time line for its planning, which dates back years, and its surmounting economic and political obstacles.
Competitor Dow Chemical in 2005 signed a
memo of understanding with Brazilian petrochemical company Elekeiroz to do feasibility
studies for an acrylic acid plant. Dow has since
then seemingly abandoned future capacity
plans for propylene-route acrylic acid, instead
investing last year in feasibility work with OPX
Biotechnologies Inc., of Boulder, Colo. for producing acrylic acid from a fermentable corn or
sugar cane-based sugar. OPX utilizes proprietary Efficiency Directed Genome Engineering
(EDGE) technology.
Currently, most, if not all acrylic acid produced globally is by the propylene route, tying
the production cost of acrylic acid to the price of
oil-derived propylene. Dow suggests that the
global market for acrylic acid is worth $8 billion and growing at a rate of three to four percent per year. Brazil is a major producer of
petroleum and propylene, among other basic
petrochemicals, in several chemical complexes
around the country, in addition to Camacari.
Valter Milani, director of the acrylics unit of
BASF in South America indicated during a recent Camacari community
outreach meeting that the
companys cumulative sales in
the region last year amounted
to about $5.8 billion. At the
same time, BASFs president
for Latin America, Alfred
Hackenberger, suggested to
the local audience that a series
of acrylic acid customers
would follow the company
and build new facilities at Camacari. CW
April 2012
Business Corner
Strategies & Analysis
Cross Over The Bridge

by Phil Phillips, PhD
Contributing Editor
Chemark Consulting
good friend of mine who happens to be
in investment banking uses the term
cross over the bridge when referring
to start up companies entering the market place
and need investment capital.
Making the
transition from idea
to the marketplace.
What does he mean in this context?

To understand and to provide some guidance to those persons or startup firms who
have a potentially unique product or service
offering idea, this column will provide some
situational guideposts.
If you have read some of my past columns I
refer often to the always attributable three questions one must answer to qualify a product or
service idea as a real opportunity:
1. Is it real?
2. Can we win?
3. Is it worth it?
The rst question, Is it real?, deals with the
sub-questions, Is the market real?, and, Is the
product real?
60 | Coatings World
Lets assume in the market, there is a bona

de need and or want; the customer can and will
buy; there is a product idea and, it can be made.
What more could we need to bring this product
to market successfully?
Well, we have one more critical sub-question
to answer and two more major questions to address before we can cross-over-the-bridge into a
successful product and or service launch.
The ultra-critical sub-question is the last part
of the, Is it real?, question, and is, Will it satisfy the market?
An offering organization can perform all
the lab tests it desires, including scale up into
a product offering but, if the product is not
fully vetted in and of the commercial market
environment by the targeted end-users and on
their terms, it cannot cross-over-the-bridge
successfully.
This stipulation is especially true in mature
industries such as the appliance, agriculture
equipment, extruded mill shapes and yes, the
paints, coatings, adhesives and sealants industry. These industries have, in their collective
minds, seen it all and they want proof of performance on their terms, and until totally vetted by this industry, its a lab curiosity.
The options left to these innovative startups are:
April 2012
Strategies & Analysis
1. Have the product totally vetted by the

target industry.
2. Select one downstream target company
and joint venture (sharing costs/prots)
for a dened time period.
3. Go downstream and perform the func-
April 2012
tions of the target customers themselves.

4. Wait until Santa Claus comes along
with bags of money and asks no questions
about the industry acceptance, requires no
return on investment and will continue to
provide funds indenitely.
Business Corner
In summary, until a product becomes

fully vetted by the target industry, in some
manner, all the other subsequent questionsCan we win? and, Is it worth
it?become immaterial and the offering
cannot cross-over-the-bridge. CW
Coatings World | 61
IPaint
Protecting the P&C Industrys Intellectual Assets
Patent Pendency: A Great Reason to

Cherish Your Trade Secrets
By Steve McDaniel, JD PhD
& Jon Hurt, PhD
Technology Litigators
o, rather than protecting your product and your market share using
trade secrets, you opt to patent your
new and exciting additive, coating formulation, paint container, paint sprayer,
etc., in the United States. Lets say the
U.S. is a huge market for you, you have a
strong presence here and you want to get
ahead of the competition from the get-go
with a strong patent position. As the relevant statute says, a United States patent
grants you the right to exclude others
from making, using, offering for sale, or
selling the claimed invention within the
United States, but not other countries/jurisdictions. You have to repeat the
process and spend gobs more money in
Japan, Europe, etc. to cover those markets. Additionally, a US Patent allows
you to block others (the competition)
from importing the claimed invention
into the United States from say, a country
that you did not obtain a patent in (e.g.,
Kiribati, Lesotho, Suriname, Vanuatu,
etc.). What this actually means is that
your hard-won patent is Plaintiffs Exhibit No. One.
But, and here is the rst snag, there is
a lag period (patent pendency) between
the time you le a patent application with
the US Patent and Trademark Ofce, affectionately known as the PTO, and the
time a patent granting you the above
rights is issued, which is graphically depicted in the chart on the next page.
The trend is not your friend here, as
the time for obtaining a final resolution
on a US patent applicationeither issuance into an enforceable patent or
abandonment by the applicant (you)
has increased from about two years to
nearly three years over the last decade.
Things have gotten so sluggish, that I
62 | Coatings World
have personally experienced waiting

over three years and eight months not to
get a final resolution on a patent application, but rather just to receive the first
official action!
Further, your chances of getting a
patent allowed arent that good. Only
44.8 percent of patent applications were
actually issued relative to the number of
patents applications filed in 2010, which
is down from a 53.2 percent issuance
rate in 2000. A caveat to patent prosecutionthats what us IP nerds call
butting heads with the PTO, though
persecution might be a more apt name
for the processindicated in the graph
is that, should you appeal a final rejection during pursuit of allowance, the recent years statistics show a near tripling
in the pendency for an appeal of the rejection of your patent application.
The ratio of annually filed patent applications to examiners has steadily improved from about 105 in 2001 to about
79 in 2010. So, what is causing the slowdown? One factor is the quota system by
which patent examiners are evaluated.
Until 2010, examiners were credited
with two points during prosecution of
a caseone for a first office action on
the merits and another for final resolution allowance or abandonment.
Abandonment is often not the end of
the game though. There is a procedure
called a request for continued examination (RCE), which allows prosecution of
the invention to continue with a fee paid
to the Patent Office, of course. The
quota system gave two points to an examiner whether the application was an
originally filed patent application or
RCE. However, in the last couple years
examiners were credited two points for
original patent applications and only
1.75 to 1.5 points for RCEs, incentivizing the examiners to focus on finalizing
prosecution of the originally filed application. The previous quota system gave
no points to a final office action, while
the current system assigns 0.25 points.

This gives the examiner motivation to go
straight from a first office action to a
final office action on the merits rather
than issuing multiple non-final office actions, forcing you, the applicant, to
choose between abandoning the application, and filing an RCE or outright giving up on getting a patent, or filing a
notice of appeal to the Board of Patent
Appeals and Interferences (BPAI).
The number or RCEs filed are not
easily found in a search of the PTOs
published data, though in 2009 almost
one out of three utility patents filed (30
percent) were from RCEs (i.e., wash,
rinse, repeat). Interestingly, the average
number of notice of appeals filed in
years through 2006 to 2008 (prior to the
switch to the new quota system) was
4,761, while the average for the years
2009-2011 jumped to 13,742. It seems
that the recent improvement in patent
pendency is actually just a transfer of
time to the pendency in the appeals
April 2012
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IPaint
Protecting the P&C Industrys Intellectual Assets
process. And trust me, you dont want to

know the stats on rejections being affirmed or partly affirmed upon appeal to
the BPAI.
The next step after that is an appeal
filed in federal court, and ultimately, if
things still dont go your way and they
are gracious enough to accept the case,
the next step is the US Supreme Court.
As each appeal along the way accumulates considerable legal expenses, you
only appeal when youre ready to reach
deep into your pockets to win it. Most
people (i.e., ~138,000 in 2009) stick
with filing one RCE after another.
The second snag is a possible Sword
of Damocles hanging over the examiners head promoting a reluctance to find
a patent, whether original or RCE, allowable. In the 2005-2006 timeframe,
enhanced standards for patent quality
review were implemented at the PTO.
For each examiner, a random sample of
allowed applications and finally rejected
applications are evaluated by the Office
of Patent Quality Assurance for errors.
If an allowed claim is un-patentable,
64 | Coatings World
then the prosecution of the application

will be reopened. So much for that hard
fought Notice of Allowance you just received, huh? But, to the examiner, the
rate of such errors contributes to
whether they receive a bonus, or are terminated. Coincident with these changes,
the patent allowance rates dropped to a
low of 37.7 percent in 2007, though as
noted above, rates have improved a tad.
Given the nature of the work at the PTO
to critique the patentability of claims, it
may be argued that there is a tendency
to maintain a rejection rather than find
the claims patentable, particularly when
the patent applicant seeks moderately
broader coverage rather than issuance of
a narrowly phrased and often commercially irrelevant claim.
There are commercially relevant considerations to these delays that are tough
to balance. Should you file a patent application in both the US and any other
jurisdiction (e.g., the European Patent
Office), your patent application disclosing how to make and use the new product will be published within 18 months
for all your competitors to read. Though

you can market your product with
Patent Pending as a warning to possible competitors that an enforceable
patent may issue, a bold competitor may
market a knock off product based on
a published application while waiting to
see if a patent ever issues and promptly
cease activity if it does. The loophole out
of this situation is to only file in the US
and forego any foreign counterpart,
which then gives the option for the
patent application describing the invention to remain unpublished and thus secret until grant.
How much will these efforts cost you?
Assuming that your paint company is
large enoughmore than 500 employees
and affiliatesnot to receive a small entitys 50 percent fee cost reduction, a
non-provisional patent application 100
pages or less, and 20 or fewer claims, including filing fees, an issue fee and maintenance fees so you can actually make
full use of it against your competitors,
will total about $11,700. Not bad for a
days work at the PTO. In fact, the PTO
is a very profitable government agency.
Excess revenues are placed in the general
treasury, so that the current balance with
the Treasury Department is over $1.6 billion, with over $700 million of that total
added in the last decade. Unfortunately,
this money is generally unavailable to the
PTO for use when other priorities such
as the ongoing federal budget deficits
take precedencea third snag. So, dont
harbor much hope that revenue surpluses
from your filing fees will be used to, say,
hire more examiners to reduce the patent
application logjam.
Lets face it, getting a patent in the
United States these days is an expensive
crap-shoot with the dice moving in
super-slow motion. Given this reality,
what is the best use of your resources in
protecting your profit making intellectual property? As discussed in the previous articles, your companys internal
know-how can be protected immediately by binding contracts and concrete
actions. Patent protection has its own intrinsic value, but trade secrecy is like
loveits yours to cherish forever and it
shouldnt cost you as dearly. CW
April 2012
FEATURE
Resins Market
The Resins Market
Wacker Chemie AG.
Resins suppliers reported modest recovery in 2011 and are optimistic that these
improvements will continue into 2012.
by Tim Wright, Editor
and Kerry Pianoforte, Associate Editor
he resins market improved slightly in 2011 over 2010 and
suppliers are optimistic that 2012 will continue the upward trend.
The uncertainty over the global economic recovery, with
every region having some bad economic news over the course of
the year, dampened consumer and commercial enthusiasm which
was necessary to sustain the recovery, said Thomas Hall III, senior market development manager, BASF. The forecast for 2012
is positive with a growth rate for the coatings market in the two
to three percent range.
According to Hall, infrastructure is a hot market for 2012,
which spans everything from painting bridges to building
pipelines to transporting oil and gas across North America. Although the automotive industry is forecasted to have a great year,
the degree of innovation and the number of suppliers to that industry continues to diminish, he said.
66 | Coatings World
Specialty Polymers said it has achieved growth in all the different markets it serves. Volumes in 2011 were much stronger
than in 2010, said Steve Reiser, vice president, sales and marketing, Specialty Polymers, Inc. This strength has continued into
the rst quarter of 2012. If this pace continues, 2012 could be
one of the best weve seen in a long time.
Celanese Emulsion Polymers reported at sales in mature
coatings markets, but growth in emerging regions. Our sales
into the resins segment in coatings were fairly at for 2011 versus 2010, mimicking what many of our customers were seeing in
the mature coatings segments of the U.S. and Europe, said Brad
Moncla, marketing manager, Americas, Celanese Emulsion Polymers. We did see an uptick in demand during 2011 in the
emerging regions of Brazil, China, India and Thailand.
According to Moncla, the exterior coatings segment is a
strong area to keep an eye on. Research from the Paint Consumer Research Program, which is the research arm of the American Coatings Association, shows that exterior sales were a bit
stronger than recent historical data for 2011 while consumer
DIY purchases overall were fairly at in the U.S., he said. The
April 2011
FEATURE
Resins Market
continued growth of the low VOC, low odor market will also
have a global impact for the foreseeable future.
Environmental regulations and rising raw material prices are
some of the key issues affecting the resins market.
Some of the major challenges and trends facing the waterbased polymers market today are the consolidation of suppliers
and customers, the continued increase in raw material costs, new
alternative technologies and a very mature market, said Reiser.
Resins manufacturers must deal with increasingly stringent
regulations along with the trend toward lower VOC coatings in
both mature markets and emerging regions.
Paint producers globally are still talking about low VOC,
low odor paints being a major trend in the market place, said
Moncla. Even in emerging areas like Southeast Asia and
Brazil, this movement toward low emission paint is starting to
take hold.
Along with the uncertainty about new environmental regulations that will impact the raw materials used in coatings, another
major challenge will be the liability associated with recycling and
disposal of old coatings, according to Hall. These regulations
will determine what resin technologies are sustainable, he said.
Another challenge is the high cost of feedstocks derived from
petroleum compared to feedstocks derived from natural gas.
This has shifted usage patterns among chemical makers, making propylene- and butadiene-derived materials more expensive
and less available, Hall said. The major trends in the market
continue to be increasing the life of coatings systems and reducing the labor cost associated with the preparation and application of coating systems.
As the U.S. economy continues to recover from the economic downturn, resins manufacturers are preparing for increased demand.
The economy has been a major driver for the industry globally since the start of the recession, said Moncla. Paint makers
in the U.S. are cautiously optimistic in their outlook for 2012
with positive signs coming from the housing market. Europe continues to be guarded regarding its economy for 2012 as issues
surrounding the Euro persist. Economists are predicting some of
the best growth in China, Asia and South America.
The U.S. and global economy are the drivers for the growth
of the resins market, said Hall. BASF is engaging our customers
to develop innovative solutions for their coating systems. We understand that our customers need a supportive partner to help
them provide new solutions to the problems they face in their
respective markets.
Specialty Polymers focus is on the U.S. and Canada markets
and sees both of these economies getting stronger, especially the
U.S. economy. To take advantage of the improving economy, and
the growth opportunities it provides, Specialty Polymers recently
made some key hires, said Reiser. In addition, our raw material
sourcing is now a worldwide effort. We were forced to do this as a
result of the consolidations and shortages the industry faced over
the past several years. This worldwide sourcing has helped us remain competitive.
Emerging markets in China and India represent great growth
opportunities for resins manufacturers
Paint products tend to be sold in the region where they
are produced, therefore, there is not a shift in production to
Wacker Expands Polymer Site in China and Builds Two New Production Facilities
Around 40 million investment at integrated production site in
Nanjing; doubling of dispersion capacity to 120,000 metric tons
per year; new plant for polyvinyl acetate solid resins.
Wacker Chemie AG is expanding its Chinese polymer activities by investing around 40 million in building two new production facilities at its Nanjing site. The Munich-based chemical group said it is expanding the sites
existing facilities for vinyl acetate-ethylene copolymer (VAE) dispersions by
adding a new reactor with an annual capacity of 60,000 metric tons. This
measure will double Nanjings VAE dispersion capacity to approximately
120,000 metric tons per year, making the complex one of the biggest of
its kind in China. The new reactor is scheduled to come on stream in mid- Wackers Nanjing site is a fully integrated plant that manufac2013. At Nanjing, Wacker is also building a new plant to produce polyvinyl tures Vinnapas dispersions and dispersible polymer powders as
acetate (PVAc) solid resins with an annual capacity of 20,000 metric tons. binders for sectors such as construction, coatings and adhesives.
This plant is due for completion in early 2013. The main application elds
for VAE dispersions lie in construction, coatings and adhesives. PVAc solid resins are used in industrial applications and to manufacture gumbase. Wackers fully integrated plant at Nanjing already produces vinyl acetate-ethylene copolymer dispersions and dispersible polymer powders
for the construction, coating, adhesive and other industries. By bundling its Chinese polymer activities at a single site, the company expects to
gain advantages and synergies, achieving economies of scale through a common infrastructure and energy supply. Additionally, it will be able
to enhance its transport and logistical efciency.
68 | Coatings World
April 2011
Resins Market
the developing regions, said Moncla. Instead there is a higher

growth in these regions to meet the overall growing demand
for higher performance paint products as compared with the
developed regions of North America and Europe. Celanese
does expect to see continued growth in China and the rest of
Asia as well as South America.
The respective economies of China and India are growing
rapidly and will continue to have an impact on the supply and
demand balance of the entire value chain including the raw materials used to produce resins and coatings. There will be a need
to increase the manufacturing capacity in the regions that are experiencing the growth, said Hall. However, in the future, the
focus will shift more towards regional supply due to an increase
in the cost to transport goods globally, and a reduction in the
relative cost to produce goods in each region.
To capture anticipated growth in market demand for high quality coatings, BASFs coatings division has set up its rst resin laboratory in China. The new resin laboratory in Shanghai forms part
of the Asia Pacic Innovation Campus scheduled to open in the
second half of this year at the Pudong site in Shanghai.
According to BASF, the coatings market in Asia Pacic was valued at 19 billion in 2011 and is expected to increase in size and
importance at a steady pace. It is predicted to rise to 45 billion by
2025. BASFs new resin laboratory will initially focus on technical
service in resin manufacturing, including the qualication of raw
materials in the region. Later, it will also address new resin development locally, offering customized resins that can be employed in
various coating materials such as automotive OEM coatings and a
myriad of industrial coatings.
The new laboratory has been outtted with state-of- the-art
technology that enables precise temperature and time control,
which ensures that the outcomes of resin qualication and development are of the highest standards. The resin laboratory is currently situated temporarily at Caohejing Hi-Tech Park in Shanghai
and will move to the Innovation Campus site in Pudong as soon as
the new premises are ready.
Celanese recently reported it received key government approvals necessary to proceed with plans to modify and enhance
its existing integrated acetyl facility at the Nanjing Chemical
Industrial Park to produce ethanol for industrial uses. The unit,
based on Celanese TCX ethanol process technology, is expected to startup in mid-2013.
Pricing is another issue that remains constant in the market.
Implementing price increases is time consuming and costly,
Reiser said.With the constant increases in raw material costs over
the past several years, its been difcult just keeping up with passing them on to customers. This in turn, makes it a challenge to
maintain targeted margins. Weve had several price increases over
the past year; these have gone smoother than in the past. Its as if
everyone has become accustomed to the constant price increases
handed down from the major oil and chemical companies.
Our products are sensitive to the cost of raw materials, said
Hall.The information regarding the cost of raw materials, energy
and transportation is transparent. Our relationship with our customers and clear communication help us to mutually understand
April 2011
FEATURE
the economic issues facing our industry and the changes in cost
necessary to sustain it.
Meeting customer requirements is a top concern for resin
makers.
Customers are faced with the opportunity to grow their business, but there are still many doubts about the growth rates in their
respective markets, said Hall.Therefore, they want to shift many
of the nancial costs to sustain the recovery to their suppliers. This
can be in the form of inventory management, transportation, technical service and product development. We see these as opportunities to engage our customers to understand the specic demands
that they are facing and construct programs to assist them.
BASF has introduced several new resins over the last year. For
industrial coatings and protective coatings segments, it introduced Acronal Pro 80, a new primer for metal protection as well
as two new hydroxyl functional emulsions for waterborne 2K
applicationsLuhydran S 938 T and Joncryl OH 8313. BASF
also added new polyols to its line-up that have Rapid Property
Development coupled with long pot life. Joncryl RPD 950-AC/P
is a specialty acrylic polyol for solventborne 2K polyurethane
systems in automotive renish and general industrial applications. Its key feature is the balance of early hardness, fast cure
and long pot life (pot life twice as long as dry through). It is supplied in VOC exempt solvents and can be formulated to VOC of
250 g/l (2.1 lb/gal). For general industrial applications, BASF has
developed a similar rapid property development polyol, Joncryl
980-B. Joncryl 2970 is BASFs next generation resin that provides the desired wet look and water blush resistance to pavers,
concrete and natural stone.
Celaneses customers are still demanding resins for low
odor, low VOC paints. They are increasingly looking at balancing performance that their end-use customers demand with
costs, said Moncla. To this end, many customers are now
considering vinyl-based solutions when they previously only
considered pure acrylics.
Celanese Emulsions launched Avicor 381 vinyl acrylic emulsion this year. Avicor 381 offers a drop-in alternative to existing
high-scrub vinyl acrylic formulations. Last year, Celanese doubled the capacity of its VAE facility in its Nanjing, China facility
to meet the growing demand for low odor, low VOC paint
throughout the region.
Specialty Polymers said its customers demand innovative products and responsive service. They want us to be easy to do business with and exible in our approach, said Reiser.Customers are
looking for products and services customized for their specic
needs. The mid-size and smaller customers in our marketplace are
being ignored by the large companies. Customers are looking for
a little respect, attention, help and service.
Specialty Polymers has modied and improved its line of polymers for the concrete market. The company has also added three
key positionsa director of operations, an applications chemist
and a Midwest sales manager. Specialty Polymers, Inc. manufactures more than 250 different water-based polymers, which are the
main ingredients in paint, wooden deck, roof and cement coatings,
inks, and wood glues. CW
Coatings World | 69
FEATURE
Making Cleaner Surfaces

Surface coatings give mechanical protection as well as optical and financial appreciation to surfaces of any
kind. Dirt pick-up or bio-fouling of coatings are accordingly not only optically adverse progresses but lower the
value of the coated object. To minimize the loss of protection and depreciation due to dirt pick-up and bio-fouling, coatings are renewed on a regular basis, with accompanied costs for material and labor. Here, an improvement of the coating and a resulting cleaner and more resistant surface for a longer period of time would give a
longer service life and thus reduced costs for the user. This paper reports strategies to decrease dirt pick-up and
bio-fouling of coatings with the addition of silica particles.
by Jens Voepel and Anders Larsson,
Ytkemiska Institutet, YKI - Institute for Surface Chemistry
io-fouling and soiling are expensive for society. From bacterial adhesion on medical implants that cause complicated infections to barnacle adhesion on tankers that
increase the friction to water leading to higher fuel consumption.
Adhesion of soil on a painted house downgrades the optical impression and accordingly the value of the property.
Hence a development of coatings providing true anti bio-fouling and/or anti dirt pick-up properties will decrease costs for society in the long run and provide a market opportunity for the
coating company.
Any surface, whether natural or synthetic, is coated initially
with local environmental constituents such as water, electrolytes
70 | Coatings World
and subsequent organic substances. The presence of this conditioning lm can provide the impetus for microbial growth and
further colonization. Microbial adherence and biolm production proceed in two steps: rst, a reversible physical attachment
to the surface, followed by a second irreversible chemical step, involving the multiplication of cells and the synthesis of an extracellular polymeric lm.
As for the soiling of surfaces, dirt particles are literally everywhere, spread around by wind and rain, or, in the case of the nest
particles by Brownian movement. However, the type and amount
of dirt particles that come into contact with the exterior coating at
the weathering location vary a lot and this naturally has a determining effect on the dirtiness of the coating. Hence coatings in cities
or industrial areas (having a higher concentration of suspended
dust in the air) become dirtier after shorter time than coatings in a
rural environment with a lower overall dust concentration.
April 2012
FEATURE
To address the problem of soiling and fouling, there are several approaches that can provide guidelines for future development yielding tomorrows competitive solutions with improved
bio-fouling and soiling performance:
Paint surface hardening
Prolonged effect of existing biocides
Novel biocides
Self-cleaning coating via superhydrophobic mechanism
Paint erosion
Weak dirt adhesion
Minimize nitrogen content in coating
Reduce oxygen level in water
Block enzyme activity which enhances micro-organisms
glue production
Introduce enzymes degrading bio-foulers glue
Avoid surface recognition
Use secondary metabolites
Manipulate the microorganisms communication
Add a cationic polymer at the surface
This paper elaborates and discusses experimental approaches
of the top three methods and presents results on how to improve
dirt pick-up and bio-fouling performance.
Anti-soiling
As mentioned above the value of a property can decrease if the
painted surface looks dirty. The consumer owning the property
might need to repaint more often which yields costs for material
and labor or is time consuming (if the consumer paints himself).
It is thus an interest from paint companies to make paints which
are more durable against dirt pick-up. The aim of this project
was to understand which factors are important for dirt pick-up;
or in other words - increase dirt pick-up resistance. For this
purpose we have developed methods in the laboratory to evaluate dirt pick-up and tested several parameters which were expected to inuence the soiling. Lab results were compared with
exterior testing.
The dirt pick-up test was based on our industrial experience,
spraying the test panels with an aqueous solution of a modeldirt mixed according to Scheme 1. The dry components were
mixed in a mortar and then the pitch was added and stirred in
manually. 1 g of the dirt was mixed with 1 g butyl glycol and
these 2 g were lled in a spray bottle and lled up with 998 g deionized water. The dirt solution was lled into a pressurized
aerosol bottle and sprayed on the samples, set up in a 45 angle,
as shown in Figure 1. The samples were sprayed with the dirt solution for 3 times with one minute between each spraying. The
distance between the spray bottle and the samples was 30-40 cm.
The maximal possible pressure ( 3 bar) of the bottle was used
to perform each spraying. After the contamination the samples
were left for 1 day for drying followed by rinsing with de-ionized
water. To evaluate the dirt pick-up of the surfaces, the L- value
(a brightness index) was measured before and after the contamination as well as after rinsing.
72 | Coatings World
Scheme 1
Several types of paints

were evaluated with this
setup with various binder
chemistries painted on
metal panels. The painted
panels were tested fresh
and weathered in a
weatherometer (corresponding to 6 months of
Figure 1
ageing in southern SweSetup of contamination procedure.
den). L values for 22
samples are shown in Figure 2.
Figure 2: L Values for 22 Paint Formulations after Three
Contamination Cycles.
Formulation 10 and formulation 15 missed on purpose a

cross-linker and were therefore expected to be very tacky with an
expected high dirt pickup. 10w and 15w have probably been
washed away during weathering. The normal formulations 2065 can roughly be divided into two groups:
(A) high dirt pick-up 55, 55w and 65
(B) moderate dirt pick-up 20, 20w, 25, 25w, 35, 35w, 40,
40w, 45, 45w, 65 w.
To measure the tackiness of the coatings after drying, the adhesion of a hydrophobic silica particle to the surface was measured with AFM colloidal adhesion technique. The probe used
was a silanized, hydrophobic silica particle. We measured the
force needed for the probe to detach from the coating surface.
Thus, it is a measure of the adhesion force and thus the tackiness
April 2012
FEATURE
of the surface.
AFM measurements show that formulations 10 and 15 are
very tacky. We categorized the results into high adhesion (> 6
mN/m) and low adhesion (< 6 mN/m). That way, we can divided
the samples 20-65 into two groups:
(A) high hydrophobic adhesion 40, 40w, 50w, 55, 55w, 65
(B) low hydrophobic adhesion 20, 20w, 25, 25w, 30, 30w,
35, 35w, 45, 45w, 50, 65w
For most of the paints the ranking between high dirt pickup
and hydrophobic adhesion is fairly good. Only formulation 40
does not follow the rule. A simplistic explanation could be that
that the dirt pickup seen by eye is mainly linked to carbon black
giving the black appearance changing the lightness value L before
and after contamination. Carbon black is hydrophobic in nature
and that would then agree with the adhesion strength of a hydrophobic colloidal probe.
Based on these data and the exterior testing results (data not
shown) we decided to evaluate the possibility of reducing dirt
pick-up by reducing the tackiness of the paint lm. The idea was
that by adding nanoparticles (in this case silica nanoparticles)
they would to some extent move to the air-coating interface and
induce a harder and less tacky coating surface.
Anti-soiling effect due to harder surface induced

by nanoparticles
To evaluate the possibility of decreasing dirt pickup of coatings
with the help of surface hardening nanoparticles, alkyd binders,
acrylic binders and mixtures thereof we enriched with hydrophilic (Bindzil 40/220, average diameter 12 nm) or amphiphilic (CC40, epoxy silane modied, average diameter 10 nm)
silica nanoparticles. The addition of the nanoparticles had a
strong inuence on the microstructure of the coatings, as shown
in Figure 4.
Furthermore intendation tests using a microintender show
that coating lms containing silica particles are harder than lms
without particles. Another feature is that keeping the intender at
a xed load results in a bigger creep in the latex coating compared to the coating containing silica nanoparticles. The impact
of 25 wt% nanoparticles on the surface properties of a latex
coating is shown in Table 1.
April 2012
Figure 4
Microstructure of Plain Coating (top) and with added Silica
Nanoparticles (bottom).
Table 1:
Hardness of a coating with and without silica using

microindentation technique.
The above data gave the impetus of the idea that addition of
silica nanoparticles in a commercial paint might reduce dirt
pickup of the paint. Paints for dirt pick-up evaluations were formulated with 3 wt%, 6 wt%, and 12.5 wt% silica nanoparticles
according to Table 2.
Table 2: Composition of Paint Formulations with
Silica Nanoparticles.
We investigated commercial paints based on alkyd binders,

acrylic binders and mixtures thereof. We made two types of modication of the commercial paints:
(A) addition of 10 nm silica particles (40/220)
(B) addition of silane-modied 10 nm silica particles (CC40).
The latter type of modication makes the particles more amphiphilic in character compared to the hydrophilic particles.
The previously described laboratory dirt pick-up test was
modied to include a heating step at 50 C for 1 h after each
contamination cycle. In this way inclusion of dirt into the paint
due to binder movement is included in the result. A representa-
Coatings World | 73
FEATURE
tive chart for the impact of silica amount is shown in Figure 5 for
an alkyd coating. Generally the dirt pickup is reduced with
higher amounts of silica present in the formulation. Note that
all formulations are painted the same day as they are produced.
This is important to be aware of since hydrophilic silica would
occulate the paint upon storage.
Figure 6 shows a summary of the results after three contamination cycles for different binder systems without silica particles and with 12.5 wt% CC40 or 40/220. For almost all paints
the dirt pickup is lower for silica-modied paints compared to
the commercial paints. This indicates that the change in microstructure and harder surface reduce the dirt pickup.
Figure 5: L Values for an Alkyd Coating after Three Cycles
of Heated Contamination with Standard Dirt with
CC40 () and 40/220 ().
panels have been distributed at random over the rack. The rack
is placed 45 facing south to increase paint degradation by sun
light. The results of this weathering experiment are shown in Figure 8. From these data it is clear that the silica nanoparticles formulated into the paints help to reduce dirt pickup in three of the
four tested paints. This nding can provide the possibility for reduced dirt pickup by reformulation of the commercial paints
available today.
Figure 8: L results of Outdoor 9 Months Weathering
Experiment of 4 Dierent Paint Formulations Without
Silica Particles and With 12.5 wt% CC40 or 40/220.
Anti bio-fouling
Figure 6: L Values after one cycle (light grey), two cycles

(dark grey) and three cycles (black) of heated
contamination with standard dirt on dierent
binder systems and 12.5 wt% silica additve.
Another important issue for coatings is so called bio-fouling

fungi and other micro- and macro- organisms grow on or into
the coating degrading and uglifying the surface, as shown in
Figure 9.
Figure 9: One sample with (to the left) and one sample without
novel biocide (to the right) left for three months under water at
the Swedish west coast. Courtesy: Hans Elwing, Gothenburg
University.
Figure 7
Sample Rack at the Test Field of SP
Trtek in Bogesund.
74 | Coatings World
To further investigate the correlation

between silica particles and dirt pick-up
we placed 9 replicas of
each paint and silicamodied paints outdoors for 9 months in
Bogesund, Sweden, as
shown in Figure 7.
The painted wood
Classical solutions to avoid growth of fouling species on land

under water cannot longer be used due to legal restrictions. For
example tributyl tin (TBT) was banned in 2003 for marine applications. TBT is poisonous to several marine species but very
effective for antifouling purposes. In Europe, there are several
new regulations coming up and one of the toughest is the biocide
directive BPD. The consequence of the biocide directive is that
the most efcient substances against mold and algae are being
phased out. The substances that are allowed are efcient but leak
out to quickly from todays coatings leaving it susceptible for biological growth including mold growth. Several strategies to
avoid or minimize fouling can be thought of. Here we will limit
April 2012
Figure 11: Anti-mold experiments on a

paint without biocide.
Figure 12: Anti-mold experiments on a Figure 13: Anti-mold experiments on a

paint with biocide (non-encapsulated).
paint with encapsulated biocide.
ourselves to the biocide approaches.

As can be seen in Figure 9 biocides are very effective to suppress growth of organisms - no fouling is found in the left image
using the novel biocide in a marine paint. On the other hand not
using a biocide leads to the colonization of among other things
barnacles. It must be kept in mind that fouling and barnacles can
severely increase the cost and environmental impact for shipping
in terms of increased fuel consumption.
One major drawback with new molecules is a costly procedure for testing that must be conducted before application in Europe. Hence it might be of interest to use existing molecules in
smarter ways. At YKI, the Institute for Surface Chemistry a large
research effort is performed in order to control the release rate of
actives in various industrial areas. One example of a carrier/host
of actives such as biocides is the use of mesoporous particles. The
particles have a well-dened pore size that can be precisely controlled in the region 2-15 nm. Figure 10 shows transmission electron microscope (TEM) images of mesoporous particles produced
in a spray reactor at YKI. These particles can be loaded with actives that are released over longer periods of time.
Figure 10: TEM images of an uncoated mesoporous silica particle (left) and a coated (9nm thick film) silica particle (right).
To evaluate the possibility to use those particles for sustained

release of biocides in coatings, we loaded encapsulated mesoporous particles with the commercially available biocide OIT.
Exterior acrylic emulsion paints were prepared from these particles and compared to standard formulations including OIT and
a reference formulation without the biocide. The paints were applied on lter paper and subjected to two weathering cycles in a
weatherometer. The coated lter paper samples were placed in
Petri dishes containing agar and tested against growth of three
April 2012
FEATURE
different molds (Aspergillus Niger, Cladosporium sphaerosphermum and Penicillium funiculosum). Figures 11-13 show the results of these experiments, showing a newly painted sample and
to the left a sample subjected to two weathering cycles.
As expected the paint with no biocide cannot withstand mold
growth even on a freshly painted surface. The state-of-the-art
formulation loses quickly its performance - probably due to too
fast leakage of the biocide from the paint. The paint with the biocide encapsulated in coated mesoporous particles show perfect
performance after two weathering cycles. The result indicates
that a slower release rate of the biocide into the coating can enhance the durability of paint against mold growth.
Concluding remarks
In a series of experiments we could correlate dirt pick-up with
surface hardness and tackiness. A silica particle-induced toughening of the paint surface showed decreased dirt pick-up in
three out of four commercial coatings and is thus seen as a
promising approach.
To meet new and/or upcoming legal restrictions on available
biocides to ght bio-fouling, we have successfully shown that
meso-porous silica particles can improve the long term performance of alternative biocide formulations. CW
Jens Voepel is project manager for polymeric materials and polymer synthesis at YKI, the Institute for Surface Chemistry in
Stockholm, Sweden. Jens holds has a PhD in Polymer Technology from the Royal Institute of Technology (KTH) in Stockholm
(June 2011) and a Bachelor of Science in Chemistry and Materials Science from The University of Applied Science in Rheinbach,
Germany. Jens joined YKI in March 2011 and is gaining experience with project related to coatings, controlled delivery and
pigments. He can be contacted at Jens.Voepel@yki.se.
Anders Larsson is responsible for Business Development of
Advance Materials and Area Manager Coatings at YKI, the Institute for Surface Chemistry in Stockholm, Sweden. Anders has
a PhD in Physical Chemistry from Gothenburg University (GU)
in Gothenburg (1999). After doing his postdoctoral studies at
the Max Planck Institute for Colloids and Interfaces (Germany)
he joined YKI during year 2000. He has led several projects related to coatings such as lm formation studies, development of
cleaner surfaces, controlled delivery of biocides and much more.
He can be contacted at Anders.Larsson@yki.se.
Coatings World | 75
FEATURE
Laboratory Equipment Directory
Laboratory Equipment
Here is a look at the latest offerings from select lab equipment manufacturers.
For more information on the products listed, please contact the company directly.
Atlas Material Testing Technology LLC
Capillary Rheometers
The most technically advanced laboratory capillary rheometers
for the determination of the ow behavior of a wide range of
materials. The computer controlled instruments offer testing abilities to measure shear viscosity, extensional viscosity, wall slip,
melt fracture and rupture with a variety of dies and accessories.
Ergonomic design allows easy access and experimentation.
Chicago, IL
773-327-4520
Fax: 773-327-5787
atlas.info@ametek.com
www.atlas-mts.com
S3T (Specimen Specic Surface Temperature) for Temperature
Measurement and Recording in a Weather-Ometer
Atlas introduces its new S3T
Technology to provide accurate surface temperature
measurements for materials
under a wide range of weathering conditions. Temperature
data can be viewed in table or
trend plot formats on a new
full-color touch screen display.
UVB-313 Thallium-Free Bulbs
Atlas introduces new,
Thallium-free UVB-313
TF bulbs for use in the
UVTest and similar fluorescent/UV testers. The
special output of the
UVB-313 TF bulbs has
been engineered for improved conformity to established UVB-313 bulb
performance standards
set in the industry.
ATS RheoSystems
Bordentown, NJ
609-298-2522
Fax: 609-298-2795
info@atsrheosystems.com
www.atsrheosystems.com
76 | Coatings World
Black Pearl Viscometer

Black Pearl viscometer is a high performance rotational viscometer capable of both steady shear and yield stress testing in
a rugged, compact size footprint. Designed for performing both
routine rheological tests like single point viscosity checks for QC,
to complex rheological evaluation for R&D, the Black Pearl viscometer is ideal for investigating the mixing, stirring and process
ow characteristics of uid systems.
ChemInstruments
Faireld, OH
513-860-1598
Fax: 513-860-1597
sales@cheminstruments.com
www.cheminstruments.com
EC-200
Motorized wire wound drawdown coaters are precision sample
preparation machines. They are
designed to provide both large
and small laboratories with an affordable tool to make consistent,
repeatable, coated samples.
HL-100
The hot roll laminator can consistently reproduce hot laminate product samples that are ready for testing
or small-scale production. With exible controls, the hot roll laminator
April 2012
FEATURE
allows for a wide range of materials to be laminated including

papers, lms, foils and many other materials.
EAG Coatings Solutions

Ypsilanti, MI
888-772-9000
Fax: 734-483-0085
info.coatingssolutions@eaglabs.com
www.eaglabs.com
Product Innovation from Concept to Commercialization
EAG Coatings Solutions (formerly CAS-MI Laboratories) develops new coatings and formulated products, serving as our clients
virtual research and development laboratory. Our independent
laboratory offers idea generation, feasibility studies, product
characterization and formulation, performance testing, scale-up
and manufacturing support.
Coating Problem Solving
EAG Coating Solutions (formerly CAS-MI Laboratories) offers
problem solving analytical services to the coatings industry. Services include deformulation (reverse engineering), contamination
identication, failure analysis, physical testing, surface analysis
and manufacturing support. Independent contract laboratory
services, ISO 9001 certied.
Glen Mills Inc.

Clifton, NJ
973-777-0777
Fax: 973-777-0077
staff@glenmills.com
www.glenmills.com
Turbula Shaker Mixer for Powder Coating
The Turbula Shaker Mixers
unique 3-D spiral movement
produces an exceptional homogenous mix of free flowing powders with differing
densities, particle sizes or
concentrations. The removable mixing containers eliminate cross-contamination
while allowing for rapid
batch changeovers. In addition to variable speed units,
explosion proof models are
available.
HarperScientific
Charlotte, NC
704-588-3371
Fax: 704-588-3819
customer@harperimage.com
www.harperimage.com
Phantom QD
Proofer (patent
pending)
The Phantom
QD
(patent
pending) Proofing System is the
very rst system
that is fully
portable
and
utility-free. Used
to color match ink before you go to press.
Hoover Color Corporation

Hiwassee, VA
540-980-7233
Fax: 540-980-8781
Email: hoover@hoovercolor.com
Web: www.hoovercolor.com
Hoover Automatic Muller
Pigment mulling with the Hoover Automatic Muller is easy,
accurate and uniform. It is recognized in both ASTM and ISO
standards as an approved way to prepare samples for color
evaluation. The Muller is used universally throughout the pigment, ink, coatings, cosmetic, plastic and electronic chemicals
industries.
New Grinding Media (Beads) in Small Diameters

Glen Mills Inc. introduces a new ZrO based grinding media
(beads) in three very small diameters of 50, 75, and 100.
These micro milling media have a high specific gravity of 5.8
78 | Coatings World
putting them near to

the highest density ceramics currently on the
market. High wear resistance, exceptional
sphericity and smooth
surface finish due to an
extremely fine microstructure all give a
good milling efficiency.
Also, the novel manufacturing process to produce these keeps the price significantly
lower than other small media.
Miltec UV
Stevensville, MD
410-604-2900
www.miltec.com
April 2012
trough to enhance mixing, eliminate dead zones and enable

100% complete discharge. The unit show is supplied with
NEMA 4X controls with variable frequency drive (VFD) keypad
for convenient soft start and speed control of both the main agitator and the screw auger of the discharge extruder.
Labcure UV Curing System

Miltec UVs Labure UV Curing System offers two UV conveyers that can be congured
for a wide range of UV curing
applications. These conveyers
utilize either or both of our
two high performance UV curing systems or arc.
Thwing-Albert Instrument Company

West Berlin, NJ
856-767-1000
Fax: 856-767-2615
info@thwingalbert.com
www.thwingalbert.com
Phoseon Technology
Hillsboro, OR
503-439-6446
Fax: 503-439-6408
info@phoseon.com
www.phoseon.com
FirePower
The FirePower products are high performance water-cooled LED
curing lamps offering either
12W/cm or 16W/cm peak irradiance; offering advanced capability for a wide variety of
coating applications. They are
available in three curing length
options;
150x20mm,
225x20mm, and 300x20mm.
FireLine
The FireLine is a scalable water-cooled UV LED curing lamp
with uses in a wide variety of coatings and other UV curing applications. The FireLine architecture is
designed to allow the systems to be
scalable up to 2m in length.
FP-2255 Friction/Peel Tester

The Thwing-Albert FP-2255 Friction/Peel Tester was designed to
provide versatility offering
wide-ranging testing capabilities. The FP-2255 can measure coefcient of friction,
peel strength, seal strength
and tensile strength of exible plastic lms, paper, sheet
materials, labels, tapes and textile materials.
MAP-4 Tensile Testing Software
MAP-4 is a comprehensive advanced materials testing software
system that features built-in test applications and customization options. Thwing-Alberts MAP-4
software partners with the Vantage
Series to test a variety of materials
including paper, plastic, textiles,
seals and more. Compatible with
Windows 7.
Red Devil Equipment Company

Plymouth, MN
763-852-1774
Fax: 763-852-1811
kmaas@reddevilequipment.com
www.reddevilequipment.com
Charles Ross and Son Company

Hauppauge, NY
800-243-7677
Fax: 631-234-0691
sales@mixers.com
www.mixers.com
Ross Laboratory Ribbon/Paddle Blender Model 42NSD-IS
Ross introduces a new Ribbon Model, the 42NSD-1S, a multipurpose unit equipped with interchangeable double ribbon and
paddle agitators. With a maximum working capacity of 1 cubic
foot, the 42NSD-1S is ideal for most laboratory and pilot-scale
blending requirements. This
vacuum-rated blender also
comes with a discharge extrude assembly installed
along the bottom of the
April 2012
FEATURE
Model 5000
Multi-size orbital mixer built to support a wide range of applications and accepts pint (473 ml) to ve-gallon (19 L) containers.
Rubber cushioned bearings absorb vibration and a Kevlar reinforced drive belt reduces slippage for an extended mixing life.
Model 1000
Attributes/comments: One-gallon vortex ideal for mixing all
types of architectural paints and primers, including pint (473 ml),
quart (946 ml) and gallon (308 L) containers. Easy drop-in loading and a Kevlar reinforced drive belt prevent stretching and gear
slippage. CW
Coatings World | 79
FEATURE
Grease Resistant Coating
A UV Curable Grease
Resistant Coating Comprised
of GRAS Components
by Sally W. Ramsey, Ecology Coatings. Inc.
here has been a continuing concern in the UV curable
community to develop materials that might safely be used
in contact with food. The RadTech Food Contact Alliance
has addressed this problem through FCN 772. However, coatings, inks and adhesives so formulated are permitted a migration
level for each monomer or photoinitiator of up to 1 ppm. The
total level of nonvolatile extractables from a nished coating
may not exceed 1ppm after correction for migration levels of
whatever monomer or photoinitiator was included in the formulation. The specied UV and EB cured coatings and inks may
be used in direct contact with food, subject to these requirements.
FCN 772 does not apply to every user of these materials. Under
FDA regulations, only members of the Alliance and their customers may claim clearance for materials and or formulations
covered under FCN 772.1 Many businesses may nd these requirements difcult to meet. Coatings created from foodstuff materials that are generally regarded as safe (GRAS) under 21 CFR
175 would create no such difculties.
Forming a Film
Some proteins contain the amino acid cysteine which has an SH bond. Albumin is one such protein. While most familiarly
found in animal products, albumin and other proteins may also
be extracted from vegetable products such as oats. S-H bonds
from cysteine (Figure 1), may be oxidized to form S-S bonds.
Natural proteins are usually tightly curled. Such a structure may
shield S-H bonds from reactions. A curled structure may be relaxed mechanically, thermally, or by treatment with a GRAS mild
acid such as 2,3 dihydroxysuccinic acid, ethanoic acid, 3-hydroxypentanedioic acid, salts of these acids or mixtures thereof.
Albumin, transferrin, ovomucin, lysozyme, or combinations of
these proteins in powdered form may be mixed with a mild acid
and dissolved in water.
Figure 1: Cysteine Cross Linking5
Origin of an Idea
Although rst explored in the 1930s, in the 1950s food irradiation research was growing under the Atoms for Peace program.
The rst petition for treatment of foods by irradiation was submitted in the 1960s.2 A task group established in 1981 concluded that studies with irradiated foods do not show adverse
toxicological effects.3 Nonetheless, over the years there has been
considerable concern over the effects of ionizing radiation on
foodstuffs. A study in 2000 explored the structural changes, such
as cross linking, induced in ovalbumin, ovomucoid, and ovotransferrin by the effect of oxygen radicals generated by gamma
radiation.4 It occurred to this researcher that if such changes
could be induced by the use of ionizing radiation, perhaps similar changes could be induced with ultra-violet (UV) radiation.
In addition to food contact concerns, a justification for the
exploration of these materials is increasing public demand for
more non-petroleum based products. Bio-based content is of
increasing popularity.
80 | Coatings World
Grease Resistance
Special attention was paid to the development of grease resistance. At present, bags for greasy foods such as dry pet food, use
barriers such as polyethylene to prevent the migration of grease
to the outside of the bag. Using the protein mix as the basic lm
former, various additives were used to block such migration.
Since the creasing of bags may crack a coating and allow grease
to pass, all testing was done on creased paper. Some samples were
creased prior to coating and some samples were creased after
coating. A kraft paper, such as that used in pet food bags was
used for test purposes.
April 2012
A number of additives were tested. Xanthan gum was incorporated into some formulations. An emulsier was added to some
formulations as well. An edible starch was also used. The purpose
of the incorporation of the starch was to adsorb oil and grease so
that it would not penetrate through the paper substrate. A powdered dried vegetable was used in some formulations to provide
an additional cellulose barrier. The carrier was water. A mild
Table 1:
Formulations
FEATURE
GRAS acid salt was employed to relax the protein structure.

Coatings were applied by draw down using either zero or #
3 bars. Curing was done at either 100 ft/min, 150 ft/min, or 200
ft/min using a 400 WPI Fusion lamp with an H type bulb.
Table 1 shows the formulations tested. The most successful
formulations are highlighted.
Peanut butter, 3 in 1 oil(R), and canola oil were used as test
reagents. These three substances were allowed to sit directly on
a crease in the coated paper for 24 hours. Absorbent paper was
placed beneath the test samples to detect penetration. The results
are shown below in Table 2. Again, the formulations with the
best results are highlighted.
Figure 2: Peanut Butter on Kraft Paper
Figure 3: Reverse Side Showing No Oil Penetration

Table 2:
24 Hour Oil Resistance P=Pass F=Fail
Samples of coatings were additionally tested for abrasion resistance using a Sutherland rub tester with a corrugated cardboard receptacle. Sutherland rubs were performed on some
formulations using a Danilee Sutherland 2000 rub tester with a
4 lb weight and a speed setting of 2. A standard corrugated receptacle was used.. No liquids were added. Results are shown in
Table 3.
Table 3:
April 2012
Coatings World | 81
FEATURE
Conclusion
Grease resistant UV curable coatings may be formulated from
GRAS components. Grease resistance shows a high dependence
on a sufcient quantity of starch in relation to the amount of
protein, however the addition of xanthan gum and powdered
vegetables also contribute to grease resistance. The most successful coatings contain protein, gum, starch, and may contain
powdered vegetable. These coatings also show a high degree of
abrasion resistance, as illustrated by the Sutherland Rub data.
Even coatings which show a lower degree of grease resistance
demonstrate abrasion resistance. CW
References
1. Radtech Resources Page,
An interview with Bob Crockett,

CEO of Ecology Coatings
Coatings World: What types of radiation-cured coatings does your company
produce and what markets do they serve?
Bob Crockett: Ecology Coatings produces solvent-free UV curable coatings
that have superior resistance to moisture,
household cleaners, automotive chemicals and heath and beauty products. In
addition, products are available that have
excellent scratch resistance and can function in hot water-freeze cycles. These
products are sold in the label and packaging markets for overprint protection.
The high level of protection provided allows these products to replace polymer
film overlays with a significant cost savings and positive impact on sustainability
by reducing polymer content in overprint
protection.
CW: What markets present the best opportunity for growth?
Crockett: Consumer preferences are
moving label and packaging markets
rapidly towards increased sustainability
in terms of both changing materials and
package design. This means that growth
will be available where suppliers support
and enable these changes.
In addition, the level of interest and
activity in bio-based products has increased dramatically in recent years. This
82 | Coatings World
http://radtech.org/whats_new/FCN.html (accessed 7/23/2009)

2. Pauli GH and Takeguchi CA, Irradiation of Foods An
FDA Perspective: Food Reviews International, Marcel Dekker,
Inc.,1986, 88
3. Pauli GH and Takeguchi CA, Irradiation of Foods An
FDA Perspective: Food Reviews International, Marcel Dekker,
Inc.,1986, 96
4. Moon S, Song K B, Effect of Irradiation on the Molecular
Properties of Egg White Proteins, Food Sci. Biotechnol., 2000
Vol 9 No 4, 239-242
5. UCI Biology Lectures,
http://bass.bio.uci.edu/~hudel/bs99a/lecture26/lecture7_3.html,
(accessed 11/15/2011)
has spurred widespread development at

all levels of the radcure supply chain.
How this will affect the markets for radiation-cured coatings will depend primarily on the value propositions created and
secondarily on bio-based initiatives to replace petroleum-based commodities.
of its packaging. Teamed up with

EcoPhotic technology, such ingredients
make possible additional packaging material functionality. Benefits like natural
antioxidants, customized aroma experiences and shelf life-extending antimicrobial activity are now practical.
CW: Now that the concept of going

green has become so popular with consumers, what is your company doing to
tap into this resource?
CW: In what areas are your R&D efforts

being focused?
Crockett : Ecology Coatings is supporting green initiatives in the label and

packaging markets in two ways. First,
our high performance coatings can replace plastic films for overprint protection. This reduces the volume and weight
of polymer used for overprint protection
by 40 to 60 percent. Second, a new biobased UV curable product that selfcrosslinks with UV light EcoPhotic is
expected to provide alternatives to conventional UV curable coatings for functions such as moisture, grease and air
flow management on paper products
that remain renewable, recyclable and
compostable.
The EcoPhotoic product uses biobased materials for its formulations. Unlike almost all other UV-cured inks and
coatings, this element allows the use of
EcoPhotic products in direct contact with
food and eliminates concerns about unreacted UV chemicals. Many food ingredients have the potential to enhance a
consumers product experience because
Crockett : Ecology Coatings R&D effort

is focused on expanding the products
available for both laminate replacement
and new hard coats for polymer films
with exceptional scratch resistance. In
addition, activity in bio-based products is
demonstrating applications such as inks
that can be in direct food contact that
are possible with EcoPhotic UV curable
material.
CW: What are the latest products being
launched by your company?
Crockett : New EcoQuik Products
EQ 2053 is a new versatile product
with high packaged product performance that replaces laminate films on
health and safety product labels.
EQ 3464 is a product designed for the
medical market that requires medical
fluids resistance such as medical wrist
bands with double the resistance to
products such as Bentadiene. I
April 2012
Light Stabilizers
FEATURE
Light Stabilizers Make the

UV Protection of Environmental
Friendly Coatings Easier
by By Yung-Chi Yang, Steven Lee
and Dr. Yao-Hsing Huang,
Everlight Chemical Industrial Corporation
igh solids, powder, waterborne and UV curable coatingsthe green coatingshave been developed to replace conventional high VOC and solvent-based coatings.
Although the latest technology has overcome the disadvantages of
traditional solvent-based coatings, light stabilizers in green coatings still play an important role helping to avoid degradation from
sun light exposure and improve weathering stability. Everlight has
developed several products specically for green coatings.
Green coatings and light stabilizers

Green coatings can be as diversied as high-solids, powder, waterborne and UV curable coatings and so on. They are designed
to eliminate the release of VOCs from conventional solventbased coatings.
April 2012
The cause of coating degradation such as discoloration, delamination, loss of gloss, cracking and chalking is due to the
chromophores, or impurity content, found in the material triggered by UV light, which is damaging. Therefore, UV absorbers
and light stabilizers are both recommended in order to prevent
coating decomposition.
Light stabilizers can be divided into two groups: UV absorbers (UVA) and the hinder amine light stabilizers (HALS).
UVAs function is to absorb UV light and transform it into heat;
HALS is best known to capture free radicals and prevent material degradation.
Light stabilizers recommended for green

coatings
1. High-Solids Coatings
The objective with high-solids coatings is to reduce the requirement of organic solvents and increase solids content. Most coating systems need to use acidic catalysts to improve lm hardness
during thermo-curing processes.
Coatings World | 83
FEATURE
Light Stabilizers
Figure 1. UVA and NOR HALS with acrylate clear resin for high solids
coating after 2,000 hours QUV-313nm exposure. Results show UVA
mixed NOR HALS was able to minimize discoloration to the coatings.
Figure 2. UVA-H and HALS-H with polyester resin for powder coating
after 2,000 hours QUV-313nm exposure. Results show UVA-H mixed
with HALS-H was able to minimize discoloration to the coatings.
In choosing light stabilizers for high solids coatings, it is

necessary to consider the pKb of the coatings; therefore, NOR
HALS become very important in some cases as to work with a
low basicity system. Also, solubility is another key element for
coatings. A liquid type light stabilizer is a better choice, which
has no dispersion problem and is easy to use. Before and after
exposure of delta Y measurements (as shown in Figure 1) of
adding UVA and NOR HALS, coatings would receive different
degrees of protection according to its use level. Evidently, UVA
mixed NOR HALS was proven to provide a better protection
as seen in this test.
in a short time due to the small dosage. UVA-H and HALS-H,

both are novel micron grades, and developed for effectively
overcoming the obstacle of dispersion. Before and after exposure of delta Y measurements (as shown in Figure 2) and
adding UVA-H and HALS-H, coatings would receive different
degrees of the protection according to each consumption level.
Evidently, UVA-H mixed with HALS-H was proven to provide
a better protection.
2. Powder Coatings
Powder coatings are applied by high pressure and static electrostatic spray. The resin and additives are formed and attached to the surface of the object and then cured by high
temperature heat to form a durable coating. This process results in a solvent-free coating.
Particle size is crucial in powder coatings. It is very difficult for light stabilizers to reach good homogenous dispersion
84 | Coatings World
3. Waterborne Coatings
Waterborne coatings are an eco-friendly coating system based
on water-soluble or water dispersed resins. They are non-toxic,
odorless and nonflammable.
Liquid light stabilizers in many cases are known to not easily disperse in water-based coatings. Adding UV stabilizers directly to water-based paint systems will cause condensation
in coatings and make it difficult to spray without filtration.
Everlight offers a series of new high-performance liquid light
stabilizers that works with waterborne coatings. They can be
used directly and homogenously disperse in waterborne coat-
April 2012
Light Stabilizers
FEATURE
Figure 3. UVA-W is with polyurethane clear resin for waterborne

coating after 1,000 hours QUV-313nm exposure. Results show UVAW was able to minimize discoloration to the coatings.
Figure 4. UR1 is with epoxy acrylate UV curable clear resin for metal
coating after 100 hours QUV-313nm exposure. Results show UR1 was
able to minimize discoloration to the coatings.
ings. Before and after exposure of delta E measurements (as

shown in Figure 3) and adding UVA-W, coatings would receive different degrees of the protection according to each
consumption level. Evidently, a higher use level provides a better protection.
Conclusion
4. UV Curable Coatings
UV curable coatings require energy directly from UV light to initiate monomers and oligomers. Through this process, it will then
convert the liquid coating into the solid lm. One thing that
makes UV curable coatings become more and more popular is
they reduce energy costs and drying speeds during production
are faster.
Photoinitiators and light stabilizers usually are in conict with
one another in the UV curable system. UR series are high-performance liquid-based light stabilizers and they do not affect curing speed. Before and after exposure of delta Y measurements
(as shown in Figure 4) and adding UR series, coatings would receive different degrees of protection according to its use level.
Evidently, a higher use level provides a better protection.
April 2012
Environmentally friendly coatings are the trend for future development in the coatings industry. In this article we highlighted
the benets of using light stabilizers in various coating systems.
Coating manufactures may still need to run the experiments to
conrm their coating systems are compatible. The company who
can offer tailor-made UV absorber and light stabilizer products
will have the key to providing UV protection in the manufacturers coating products. CW
Coming Next Month

Marine Coatings
Color Forecast/Development
Biocides, Fungicides & Algicides Directory
Coatings World | 85
FEATURE
Conductive Coatings
Shifting Opportunities
for Suppliers of
Conductive Coatings
by Robert Nolan, NanoMarkets LLC
he conductive coatings market for electronics is broad,
and a large chunk of it is made up of established materials with established products. In these mature materials
markets, there are few really new opportunities; at best, these
sectors are cash cows for existing, entrenched suppliers. However, a few key applications are open to new materials and new
suppliers, leading to real opportunities for new business, and opportunities for existing businesses to expand:
First, the overall conductive coatings market in electronics
is growing, generally in alignment with global economic growth,
and fueled at least partially by growth in the developing world.
Second, the specic kinds of conductive coatings favored by
several of the underlying electronics markets are shifting. This
will make it difcult for existing suppliers in some situations, but
it also means there are plenty of opportunities for new suppliers,
with new materials, to get into the game.
NanoMarkets expects the market to grow from its current
size of about $9.5 billion to greater than $19 billion by 2019, at
a CAGR of approximately 10.5 percent. (See tables)
While many of the electronics segments served by the conductive coatings industry generate signicant revenues, many are
also are characterized by low growth, often low protability and
established supply chains. However, in the past decade, two applicationsdisplays and photovoltaics (PV)have provided new
ways for conductive coatings rms to make money. Today, these
two segments account for about two-thirds of the conductive
coatings marketa share that is not expected to change much
over the next decade. However, closer examination reveals that
there are signicant changes afoot in both the display and PV
sectors that will profoundly reshape the opportunity space for
conductive coatings.
solar panels and emerging electronics, the needs for conductive

coatings are in a state of ux. In these markets, some conductive
coatings rms will make considerable amounts of money by capitalizing on growth in the underlying addressable markets; but
the ip side of this scenario is that these markets are constantly
shifting ground, and demand for new materials can disappear as
fast as it appears. In other words, there are signicant risks associated with these markets.
In contrast, the legacy applications offer plenty of examples
of existing coating technologies that are less than perfect, yet
clearly entrenched and still protable. Examples are electroless
copper coatings for electromagnetic interference (EMI) or radio
frequency interference (RFI) shielding and indium tin oxide
(ITO) transparent electrodes for displays. These markets present
far fewer risks for entering coating manufacturers, but also far
more competition and fewer immediate opportunities for building a large new business. Nevertheless, conductive coatings rms
that look hard into existing markets are likely to nd some new
ways to make money.
In addition, there are some important trends in conductive
coatings markets that are shifting demand patterns. For example, in the PV sector, there is a growing emphasis on energy conversion efciency as solar subsidies begin to go away and as
panel prices are on a relentlessly downward trend. This shift
translates into a need for more conductive, less expensive electrodes. With energy storage also becoming more important,
Applications Driving Growth in Conductive

Coatings
The key growth areas in conductive coatings fall into two broad
categories: fast-growth applications and legacy applications.
In the fast growing and highly dynamic application areas such as
86 | Coatings World
April 2012
Conductive Coatings
FEATURE
there are new kinds of batteries and supercapacitors on the market that also need higher performance electrodes. These demands for better electrodes translate into new opportunities for
conductive coatings.
Meanwhile, the display industrythe biggest consumer of
conductive coatingsis facing the fact that the boom days for
liquid crystal displays (LCDs) are over. On one hand, this leads
manufacturers to squeeze the biggest possible margins out of the
remaining (and still gigantic) demand for LCDs. On the other
hand, it encourages them to look for entirely new business opportunities outside of the mainstream LCD industry, such as in
e-paper, OLED displays, transparent displays and exible displays. All of these new types of displays have either already appeared on the market or will appear in the next year-and-a-half.
While the developments in the display and solar panel industries are relatively new, it is also important to recognize that
trends in the electronics and communications industries continue
to promote growth in the rest of conductive coatings market,
thus counteracting the core maturity of much of the conductive
coatings space:
The expansion of electronics, especially of electronics that
support pervasive wireless computing, is fueling growth in
the market for EMI/RFI shielding coatings. Legacy products will continue to do well, but new solutions for shielding are also expected to grow.
Electrostatic dissipation (ESD) and antistatic coatings markets are also benetting from the trend toward pervasive
electronics, and are further fueled by the onward march of
Moores Law, which makes errant charges ever more harmful in electronics manufacturing and assembly.
Conductive Coatings and the Shrinking

Photovoltaics Market
The PV market has for the past several years been a gift to the
materials industry. Partly thanks to government subsidies, the
solar industry has grown dramatically, including signicant
growth spurts in 2010 and 2011. In particular, the PV industry
has bought at least $3 billion in products from the conductive
coatings industry in recent years. The chart at the top of this page
contains a forecast for the PV conductive coatings market.
It now appears, however, that the boom days are over for the
PV sector, at least as far as the highest-priced conductive coatings
products are concerned, and there are signicant challenges to
the status quo in the types of conductive coatings used in the PV
market. First, the high price of silver is forcing it out of PV backside electrode and reector applications wherever possible. There
is also the ongoing shift in market share toward more thin-lm
PV that is changing the accepted landscape, as the kinds of conductive coatings used in the market dominant crystalline silicon
PV sector are quite different, and generally less expensive, from
those used in the various thin-lm PV technologies.
In addition, in most countries, many of the subsidies that have
supported the PV industry for a number of years are being signicantly reduced. Germany, currently one of the largest PV markets, recently announced sharp cuts in feed-in-tariffs (FITs) that
April 2012
support its PV industry. The ramications of these cuts are not

yet fully known, but when the Spanish government took this step
a few years ago, the PV market in Spain declined by 75 percent.
The impact of these trends on sales of conductive coatings to
the PV industry will be large. Specically, $70 million in revenue
will be knocked off the value of conductive coating sales over
just the next couple of years, rising to about $335 million by the
end of the decade. This reduction means that conductive coating
rms can no longer count on the PV sector to provide new business revenues simply based on organic growth.
The bright spot for conductive coatings suppliers is that the
shift in market share toward more thin-lm PV will create new
opportunities, because the electrode materials used in thin-lm
PV are not a settled matter. Therefore, a new supplier entering
this space is not battling an entrenched material and probably
not an entrenched supplier either. This opportunity can only get
better over time, since with subsidies removed, rms are more
likely to come up with innovative new types of solar panels with
even more uncertain electrode requirements.
Thus, there are near-term opportunities to offer lower-cost
carbon pastes, molybdenum coatings, aluminum, and silver-aluminum products, instead of conventional (and high-priced) silver
materials. In addition, alternative transparent conductorsbe-
Coatings World | 87
FEATURE
Conductive Coatings
yond ITOhave already made signicant inroads on ITO, as indicated by the use of both tin and zinc oxides in several PV types.
Longer-term opportunities could include the deployment of a
broader range of nanometals and other nanomaterials.
Saved by the Display: Conductive Coatings

Future in Displays
Not only are the overall markets for PV coatings likely to decline somewhat during the coming decade, but also the materials suppliers will likely have to pour more money into marketing
to the PV space. Unless they can prove signicant performance
advantages or vastly lowered cost, it is likely that margins will
decline for conductive coatings rms targeting the PV space.
Fortunately, the display industry may save the conductive
coatings industry. Of the $9.7 billion in extra revenue projected to
be generated by the conductive
coatings industry over the forecast
period, $6 billion, or about 60 percent, will come from new sales of
conductive coatings into the display industry.
The obvious short-term opportunity in displays lies in the replacement of ITO by less expensive
and more resilient materials, from
alternative transparent conductive
oxides of tin or zinc, to coatings
made using conductive polymers
and nanomaterials of various
kinds. This trend has been apparent
for several years, but recent signs
indicate that what might have been
dismissed a year or so back as wishful thinking by a few rms
with a propensity for hyping the latest materials is beginning to
look like a market opportunity that could someday be worth billions of dollars.
Today, there are display products using transparent conductors other than ITO actually appearing in the market. For example, rms that are pushing alternatives to ITO in the display
industry have found a receptive market niche to test-run their
products: the touch-screen sensor market. Touch screen applications have the advantage that ITO is not as entrenched as in the
mainstream LCD business, and the underlying touch-screen display market is growing fast.
Unfortunately, if ITO replacement is ever going to be a really
substantial market for the conductive coatings rms, these new
materials will need to break through into the mainstream LCD
market, where ITO is entrenched; the touch screen sensor market just is not that big. Some small signs of activity in this regard
rst appeared in 2011; if these signs grow in visibility over the
next year or two, a huge market opportunity for conductive coatings makers could emerge.
Beyond LCD: While the possibility of ITO replacement in
conventional displays has been known and discussed for quite
some time, entirely new generations of displays may soon rescue

the conductive coatings rms from the problems faced in the PV
sector. Just as PV once presented the conductive coatings business
with a substantial new market that emerged from nowhere,
the same thing is expected to happen in the display industry
within a three to ve year time span.
Why? The LCD revolution is coming to an end. The industry
is reaching near saturation in its major addressable markets, and it
is now in need of new ways to maintain protability. As a result, the
big display manufacturers are looking toward the next big thing,
and a slew of new display technologies have started to emerge, including OLED displays, e-paper, exible displays and transparent
displays. Not so long ago, these display technologies were the kinds
of things seen only at trade shows, but OLED displays and e-paper
are now fully commercialized products, and exible displays and transparent displays may soon follow in
their footsteps. Therefore, just as the
emergence of the PV industry a
decade ago rapidly created entirely
new revenue opportunities for conductive coating rms, the new generations of displays will next do the
same.
Replacement of ITO transparent
electrodes in displays is the biggest
factor, but there are other opportunities as well. For example, e-paper
and OLED displays, both of which
are not backlit, need new kinds of
opaque conductors for the back
electrodes. Meanwhile, the arrival of
transparent and exible displays in
the next few years will certainly change the rules of engagement for
conductive coatings makers. Transparent displaysand transparent electronics in generalwill likely trigger the need for an entirely
new set of transparent materials, and conductive coatings rms may
tap into this opportunity if it emerges. Similarly, exible displays
will require exible materials; the great hope for ITO replacement
lies in the area of nanomaterials, which have yet to achieve any substantial penetration of the market, but as an early stage technology
have, at least, the potential for a great leap forward.
By 2016, annual revenues from

nanometal coatings are expected
to reach $665 million, growing to

$1.4 billion by 2019. The biggest
opportunity
for
nanometallic
coatings will be in the ITO-replacement market, where nanosil-
ver will take the lead.
88 | Coatings World
What About OLEDs?

The OLED sector warrants special attention by conductive coatings rms looking for new opportunities, because it is already quite
large and promises to be larger. Full color, active-matrix OLED
displays have emerged in a big way in the last 18 months in smartphones, and OLED TVs seem (nally) ready for commercialization
in the next year or so. In addition, although todays OLED lighting products consist almost entirely of luxury lighting, large ofce
lighting panels are poised to be the next big thing.
The good news for conductive coatings suppliers is that OLED
makers have not only shown openness to replacing ITO, they have
shown actual enthusiasm, at least at the R&D level. There is not
April 2012
Conductive Coatings
the high level of commitment to ITOor

installed machinerythat one nds in the
LCD segment. For TVs and larger OLED
lighting panels, the areas involved add up
to quite large amounts of conductive coatings consumed per panel, which is another
reason that OLEDs represent an important
opportunity for conductive coatings makers. There is plenty of skepticism in the industry about whether large panelsTVs or
lightingwill ever succeed in the market;
some believe they present too many technical problems, so there are probably some
substantial risks involved for conductive
coatings rms. However, Samsung and LG,
both recently exhibited 55-inch OLED TVs
at the annual Consumer Electronics Show,
and while neither disclosed the exact cost
of these big-format products, both indicated they would be much less expensive
that previous OLED TVs commercialized,
and both are publicly projecting a rapid
rise in sales over the next ve years.
ductive polymer and nanosilver transparent coatings have taken a small share of
the ITO transparent electrode market in
the past couple of years should be encouraging to developers and suppliers of novel
conductive coatings technologies.
In fact, incorporation of nanomaterials
is one of the most exciting trends in the advanced coatings materials space. These materials still have a long way to go in terms
of product development, but not only may
nanomaterials potentially enhance the performance of conductive coatings, they may
also help reduce manufacturing and/or materials costs, preferably both, in several applications. More importantly, because
conductive nanocoatings are clearly still
in the early phases of their evolution, there
remains considerable room for innovation
to establish valuable intellectual property
positions.
Revenues available to rms from the
conductive nanocoatings space will soon
become large enough to attract the atten-
FEATURE
tion of both large specialty chemical companies and hopeful start-ups. By 2016, annual revenues from nanometal coatings are
expected to reach $665 million, growing to
$1.4 billion by 2019. The biggest opportunity for nanometallic coatings will be in the
ITO-replacement market, where nanosilver
will take the lead.
The equivalent numbers for carbon
nanomaterials are roughly $525 million
in 2016 and $1.1 billion in 2019. While
carbon nanotube (CNT) transparent conductive coatings have not taken off as
quickly as many in the industry hoped a
few years ago, rms in this market are
starting to make tangible strides toward
commercialization in some key applications such as displays, electronics and
sensor markets, for example, and the
costs of CNTs are rapidly declining.
Meanwhile, there is the current darling of
the materials industry, graphene, which
may be the wave of the future in conductive coatings applications. CW
Satisfying Demand for

Conductive Coatings with New
Materials The Rise of
Nanocoatings
The vast majority of the revenues generated in the conductive coating space over
the next eight years will be made with conventional materials that at worst may need
some technical upgrading or some market
repositioning. None of the markets described above are expected to completely
throw off the old guard in conductive materials and embrace new ones. By way of a
measure of the importance of conventional
materials, NanoMarkets projections suggest that 97 percent of the revenues from
conductive materials will come from conventional materials in 2012, and that their
share will still be very signicant84 percentby the end of the forecast period.
However, this reduction is a substantial
decline, and it is largely a result of the rise
of nanomaterials and conductive polymers
that has broadened the choice of materials
beyond conventional metals and carbon.
Although the potential for nanomaterials
have been regularly discussed in the literature for many years, real signs of opportunities for these materials are now
appearing in the conductive coatings
space. For example, the fact that both conApril 2012
Coatings World | 89
FEATURE
Waterborne Symposium
39th Annual
This annual event hosted by the School of Polymers and High Performance Materials
at the University of Southern Mississippi featured 50 presentations on the latest in
waterborne technology for the coatings industry.
by Kerry Pianoforte, Associate Editor
he University of Southern Mississippis School of Polymers and High Performance Materials held its 39th Annual Waterborne Symposium February 15-17 at the
Marriott in New Orleans, LA. The event attracted 263 attendees
who had the opportunity to hear 50 speakers present talks on a
diverse number of subjects including UV, pigments, additives,
powder coatings, corrosion and high throughput developments.
In addition there were 14 student posters and 25 exhibitors who
participated in the Technology Showcase.
This years presentations were subdivided into eight different
sessions: general, high throughput, powder coatings, additives,
nano, UV, pigments and corrosion.
The opening session featured plenary speaker, Don Liles of
Dow Corning Corp., who spoke on, The Fascinating World of
Silicones and their Impact on Coatings.
90 | Coatings World
Silicones were commercialized in the 1940s in the United

States and ever since their introduction silicones have expanded
remarkably not only in terms of economic growth, but also by an
amazingly diverse assortment of product types and applications,
said Liles.
Liles outlined the various types of silicones and their involvement in the coatings industry. Although silicones are useful for eliminating or diminishing surface defects, they are also
capable of producing surface defects, he said. An understanding of phenomena surrounding surface defects can aid the coatings formulator to avoid surface defects caused by silicones.
There were three keynote speakers who presented on the subjects of powder coatings, nano and the aerospace coatings.
The Next Revolution in Powder Coating Technology: Conquering Plastic Substrates, was presented by Kevin Biller of The
Powder Coating Research Group. The talk presented the latest
developments in low temperature and radiation curable powder
April 2012
coating technology that have been developed for application to

plastic and composite substrates.
According to Biller, mounting environmental and efciency
pressures have motivated industrial engineers to seek alternatives
to traditional metal fabrication techniques. He said that the
transportation industry, in particular, has been replacing metal
components with lighter products made with plastic.
This sea change in substrate technology brings a crossroad
to the powder coating industry, said Biller. Well-worn powder
coating technology serving these industries is largely unsuitable
for plastic substrates. The incorporation of these advanced materials in engineering have stimulated powder coating technologists to create innovations not seen since the 1980s.
Nanocrystal Inks for Spray-Deposited Photovoltaics was
presented by Brian Korgel of the University of Texas at Austin.
We have been developing colloidal copper indium gallium
selenide and copper zinc tin sulde nanocrystal dispersions, or
inks, as precursor materials to fabricate with low cost photovoltaic solar cell devices, said Korgel.
He presented on the properties of the nanocrystal lms and
their relationship to the observed device efciency, as well as how
to improve the efciencies of the nanocrystal-based devices.
Evolution in Aerospace Coating Technologies was presented by Pat Kinlen of The Boeing Company.
Changing environmental regulations, market needs and materials of construction continuously drive the evolution of aerospace
coatings and application processes, said Kinlen. Boeing actively
pursues a continuous improvement strategy for its products to meet
these changing demands. This strategy is based on extensive internal R&D programs as well as signicant collaborations with suppliers, universities, as well as small and large businesses.
The presentation reviewed the challenges involved in developing new, more environmentally friendly coatings and will focus
on current approaches to eliminate hexavalent chromium in future coating systems and processes.
FEATURE
Rob Storey, co-chair of the Symposium, presented The Shelby F.

Thames Best Paper Award to Jens Voepel of Ytkemiska Institute, YKI
Institute for Surface Chemistry for Making Cleaner Surfaces.
Sidney Lauren Memorial Lecture

A new addition to this years event was the introduction of The
First Annual Sidney Lauren Memorial Lecture. Sidney Laurens
son, David, introduced the lecture and gave an overview of his fathers contributions to the coatings industry and his commitment
to education.
When my sister Barbara and I learned that the University of
Southern Mississippi was naming both a learning center after my
father and a memorial lecture at the annual Waterborne Conference, I think its fair to say we both immediately recognized the
great appropriateness of these two honors, he said. My father
was dedicated to both the paint and coatings industry, and to the
education of future members of the industry.
Lauren concluded his tribute with a quote from his father: I
believe that if my education and research I have done to compose the hundreds of lectures I have delivered to academic and
industrial audiences have enabled me to see further, and contribute to their own ability to teach, it is because I have stood on
the shoulders of giants.
April 2012
Jeff Smythe of the Southern Society for Coatings Technology (SSCT)

presented the Best Student Paper Award to Joshua Hanna for his
paper, Tracking Steel Corrosion in Halide Solutions with a pH Stimuli Responsive Polymer.
The inaugural Sidney Lauren Memorial Lecture, CIEF: Industrys Vital Link to Dedicated University Coatings Science, Programs and Graduates, was presented by George Schmitz of
Geochem Solutions.
The Coatings Industry Education Foundation (CIEF) is the
coatings industrys foremost non-prot coatings technologies educational platform, said Schmitz. For over 25 years, CIEF has
fostered the evolution of a nationwide network of top-ight university undergraduate polymers and coatings programs, where
highly motivated students receive CIEF scholarships to pursue
Coatings World | 91
FEATURE
degrees in the eld, perform cutting-edge research and prepare to

enter the industry.
While this years lecture focused on the work of the CIEF,
moving forward the Sidney Lauren Memorial Lecture will be
technical in nature.
The Waterborne Symposium concluded with an awards ceremony for best student poster and best paper awards. Best Student
Paper Award was presented to Joshua Hanna for his paper,
Tracking Steel Corrosion in Halide Solutions with a pH Stimuli Responsive Polymer.
The Shelby F. Thames Best Paper Award was presented to Jens
Voepel of Ytkemiska Institute, YKI Institute for Surface Chemistry for Making Cleaner Surfaces. (Turn to page 70 to read
the award-winning paper in its entirety.)
The Student Poster Awards were presented by John Maddox
of Eastman Chemical Company. First place went to Austin D.
Attendees take in the Student Poster Session.
Baranek for Synthesis and Characterization of Cross-linked,

Quaternary Ammonium Polybenzoxazines for Anion Exchange
Membranes; second place went to Brooks Abel for RAFTROMP Molecular Brushes for siRNA Delivery; and third place
was awarded to Emily A. Hoff for Photolabile Caged Thiols:
Towards One-Pot Postmodication of Well-Dened Functional
Polymers via Thiol-Click Chemistry. CW
2013 Call for Papers

The School of Polymers and High Performance Materials at
The University of Southern Mississippi has issued a call for
papers for presentation at the 40th Annual International
Waterborne Symposium, February 4-8, 2013 in New Orleans. Papers should relate to new and emerging technologies related to materials, processes, production,
characterization, application and markets in the field of surface coatings. All papers should be original and represent
recent advances in coatings science and related disciplines.
Title, abstract and authors names (speakers name underlined) should be submitted by mail, fax or e-mail no later
than Aug. 15 to School of Polymers and High Performance
Materials, The University of Southern Mississippi, Box
10063, Hattiesburg, MS 39406-0063; 601-266-4475; Fax:
601- 266-6265; E-mail: waterborne@usm.edu; Web:
www.psrc.usm.edu/waterborne.
From left to right,the 2012 Eastman Student Poster Award winners and presenters: Brian King of Eastman Chemical; Joshua Hanna, USM - student paper winner; Austin Baranek, USM - 1st place student poster winner; Brooks Abel, USM - 2nd place student poster winner; Emily Hoff,
USM - 3rd place student poster winner; Jacob Ray, USM - 5th place student poster winner; John Maddox of Eastman Chemical; Robson
Storey,USM - Waterborne Chairman and Jeff Smythe of SSCT.
92 | Coatings World
April 2012
Exhibitor Guide
FEATURE

Exhibitor Showcase
The American Coatings Show will be held in Indianapolis, Indiana from May 8-10.
Here is a preview of what select companies have planned for the three-day event
at the Indiana Convention Center.
Air Products
Arkema
Booth 1911
www.airproducts.com/coatings
Air Products is a global manufacturer of performance-oriented
epoxy curatives and modiers; specialty resins; as well as high
performance surfactants, defoamers, pigment grind aids and dispersing additives. Featuring waterborne epoxy curatives and
resins, novel polyamides, superwetter surfactants, pigment dispersing additives, plus APE-free and low-VOC additives. As pioneers in the shift to waterborne technology more than 40 years
ago, we have unparalleled understanding of how to optimize performance of compliant coatings.
Booth 500
www.arkemacoatingresins.com
Arkema business units and subsidiaries participating in the
American Coatings Show 2012 include Arkema Coating Resins,
Coatex, Sartomer specialty chemicals, Kynar Fluoropolymers,
Arkema Functional Additives, Arkema Technical Polymers and
CECA Specialty Chemicals. Featured products include waterborne and solventborne coating resins, and resins for powder
coatings; rheology modiers and additives, including Coatex
thickeners and dispersants for waterborne coatings, and Crayvallac additives for solventborne coatings; Kynar 500 FSF and
April 2012
Coatings World | 93
FEATURE
Exhibitor Guide
Kynar Aquatec uoropolymers; Sartomer specialty acrylate and

methacrylate monomers and oligomers; Celocor Opaque Polymers for improved hiding and TiO2 reduction; Fascat catalysts;
Rilsan and Orgasol powders; and Siliporite molecular sieve powder desiccants.
many. BASF has more than 15,000 employees in North America

and is the world's leading chemical company. Its portfolio ranges
from oil and gas to chemicals, plastics, performance products,
agricultural products and ne chemicals. As a reliable partner,
BASF helps its customers in virtually all industries to be more
successful. With its high-value products and intelligent solutions,
BASF plays an important role in nding answers to global challenges, such as climate protection, energy efciency, nutrition and
mobility.
Ashland Specialty Ingredients

Booth 823
www.ashland.com
Ashland Specialty Ingredients has a long history of successful innovation with paint and coatings manufacturers globally. Our
sales professionals and technical experts work with formulators
in our regional and customers labs to solve the toughest challenges. In addition to architectural, industrial, specialty and
wood coatings, we offer functional additives for universal colorants and emulsion polymerization. Our product portfolio includes: Natrosol hydroxyethylcellulose; Aquaow nonionic
synthetic associative thickeners; Drewplus and Advantage foam
control agents; Dextrol and Strodex surfactants; and pHLEX pH
amine neutralizers. Ashland also offers a comprehensive line of
biocides and preservatives including our Nuosept, Fungitrol, Bodoxin, Bacillat and Cinon brands.
Brenntag North America

Booth 1717
www.brenntagnorthamerica.com
Brenntag is a global supply partner that provides a broad portfolio of specialty and industrial raw materials for the adhesives,
coatings, elastomers, sealants and ink markets (ACES). Our
strength is providing high-performance products combined with
superior service and experienced technical support for the most
difcult formulations. Please visit us for more information about
our products and value added services during the 2012 AC Show
at Booth 1717.
Brggemann Chemical US
Baker Hughes
Booth 1450
www.bakerhughes.com/polymers
Baker Hughes is a leading supplier of specialty waxes, olenbased polymers and functional polymers. New for 2012 are Polywax M waxes. These sharp melting waxes are greener than
conventional sharp melting waxes and offer enhanced performance in thermal systems. Another featured product line for the
show are functional polymers based on Baker Hughes Vybar
polymer technology.
Booth 838
www.brueggemann.com
As the leading manufacturer and research organization in the
area of sulfur-based reducing agents, BrggemannChemical has
a wide assortment of sulnic acid derivatives including Bruggolite and Blancolen. At the ACS BrggemannChemical US will
present the latest ndings for the application of Bruggolite FF6
M to the polymerization of emulsion polymers. Bruggolite FF6
M is formaldehyde-free, is more reactive, signicantly reduces
free monomers during emulsion polymerization, and does not
cause yellowing. Superior results are possible at lower dosage.
Blancolen HP is a powerful, formaldehyde-free anti-oxidant to
prevent yellowing of polymers caused by oxygen.
BASF The Chemical Company

Booth 1401
www.basf.com/usa
BASF Corporation, headquartered in Florham Park, New Jersey,
is the North American afliate of BASF SE, Ludwigshafen, Ger94 | Coatings World
Bhler Inc., Grinding and Dispersing

Booth 1111
www.buhlergroup.com
Bhler is a leading innovative partner in the industry when it
April 2012
Exhibitor Guide
comes to modern wet grinding technology - providing solutions

for all process requirements. In addition to printing inks and
coatings, it also includes the areas of chemistry, electronics and
other specialty applications. State of the art three-roll mills and
horizontal bead mills are available for medium and high viscosity applications, such as offset inks, coatings or pastes. Bhlers
proven high-performance bead mills provide the right solution
for low-viscosity or nano-scale products, such as inkjet inks, liquid printing inks and color concentrates for LCD screens.
FEATURE
leading supplier of additives and measuring instruments. The

coatings, printing inks and plastics industries are some of the
main areas of application of BYK additives. Yet in paper surface
nishing, or the production of adhesives and sealants as well as
construction chemistry, BYK additives are also improving the
product properties and production processes. In 2009 BYK extended its portfolio with raw materials for the production of
mold release agents for aluminum die casting. BYK Instruments
develops measuring instruments for the objective assessment of
color, appearance and the physical properties of coatings, plastics, and paper surfaces.
Bhler Inc. (Nanotechnology) Performance

Additives
BYK-Gardner USA
Booth 323
www.buhlergroup.com
Oxylink is a performance additive for water-based formulations.
It allows the formulator to combine higher lm performance
with a great ease of use. Oxylink increases the cross-linking of
waterborne 1-component coatings, which results in benets such
as increased solvent rub resistance, water and humidity resistance, as well as blocking resistance. Due to the fast reaction kinetics, Oxylink also yields increased drying speed and improved
early resistance properties. The product is added into the letdown of the formulation manufacturing site, and no mixing at
the application site is needed.
Booth 1000
www.byk.com/instruments
BYK-Gardner, member of BYK Additives & Instruments business unit, is an international partner providing complete QC solutions for testing metallic, solid and liquid colors; appearance
characteristics of coatings including gloss, orange peel, mottling;
and physical properties such as application, dispersion, lm
thickness, and viscosity. Visit our booth to see the new cloudrunner for mottling, BYK-mac for measuring total color of effect nishes, micro-gloss gloss meter, and BYK-Gardners
byko-chart drawdown cards and request a 2012-2013 complete
instrument catalog.
Burgess Pigment Co.
Cardolite
Booth 1151
www.burgesspigment.com
Burgess Pigment Company is a leading provider of functional
anhydrous and hydrous aluminum silicates specically designed
to contribute key properties to your nal product. Servicing specialty coating, plastics, rubber and cementitious markets for over
60 years, Burgess Pigment Company understands customer performance requirements, and delivers specialized kaolins that provide function and value to formulators.
Booth 1828
www.cardolite.com
Cardolite will be featuring its newest epoxy curing agents and
polyols based on cashew nutshell liquid (CNSL) technology. The
new line of curing agents includes highly resistant phenalkamines
that withstand harsh chemicals at extreme conditions, phenalkamides that provide extended overcoat window, and waterborne
phenalkamines for regulatory compliance and low VOC coatings. CNSL polyols make up a new class of renewable polyols
with improved performance due to its hydrophobicity and
unique structure. Cardolite will also be presenting a paper on
phenalkamide technology.
BYK USA Inc.

Additives & Instruments
Booth 1000
www.byk.com
BYK Additives & Instruments is a globally operative, branchApril 2012
Cargill Inc.
Booth 1622
www.cargill.com/industrial-oils
Coatings World | 95
FEATURE
Exhibitor Guide
Cargill is a global producer and marketer of food, agricultural,

nancial and industrial products and services. Founded in 1865,
our privately held company employs 142,000 people in 66 countries. Cargill Industrial Oils and Lubricants (IOL) brings distinctive value to the coatings market by delivering innovative and
value add bio-based customer solutions striving to be the partner of choice, naturally for coatings customers. We provide a
range of vegetable oils like linseed, soybean, corn, high oleic,
and tropical oils, as well as specialized products like our Zero
VOC, Oxi-Cure 2000 bio-based coalescent and Dilulin oil.
www.cristalglobal.com
Cristal Global, a leader in high performance titanium dioxide
(TiO2), is positioned perfectly to deliver the broad range of products, research and development, and global customer support
that coatings customers demand. We are proud to be a leading
provider of high performance Tiona TiO2 products for paint and
coatings. Our market-leading TiO2 products add signicant
value by delivering exceptional performance, whiteness, brightness and opacity. We also offer specialty and ultrane CristalACTiV TiO2 for photocatalysis and environmental catalysis.
Celanese Emulsion Polymers

Booth 1200
www.celanese-emulsions.com
Celanese Emulsion Polymers is a global leader in emulsion technology, with manufacturing, technical service and sales in all
three major regions of the world. We offer state-of-the-art technology, world-class product lines, sophisticated technical solutions and a commitment to excellence in both the paints and
adhesives industries. Our broad emulsions product line includes
vinyl acetate/ethylene (VAE), vinyl acetate homo and co-polymers, vinyl acrylic and pure acrylic grades. Our emulsions are
used in interior conventional and interior low VOC paints and
exterior paints. We also offer a complete line of emulsions for
adhesives applications. Stop by booth 1200 and talk with us.
Custom Milling & Consulting

Booth 911
www.cmcmilling.com
Custom Milling & Consulting will be exhibiting the latest in wet
milling/mixing technology. We will be showcasing our Supermill
Plus media mills, Batch Mills, Three Roll Mills and Planetary
Mixers. In addition, CMC is one of the leading contract/toll
processors in the industry. Stop by Booth 911 to learn about our
capabilities and what partnering with CMC can do for you.
Cytec Industries
Cleveland Steel Container

Booth 1511
www.cscpails.com
Cleveland Steel Container offers various styles of steel pails including open head nested, open head straight sided and tight
head with seizes ranging from 2.5 gallons to 7.5 gallons. We offer
unregulated steel pails for shipping hazardous materials as well
as non-regulated steel pails. Our newest innovation is our Triplex
technology, a big improvement in steel pail design. This new
triple seam offers unprecedented protection for hazardous materials. CSC serves nationwide and ships throughout the U.S.
from four manufacturing facilities: Niles, OH; Quakertown, PA;
Peotone, IL; and Kilgore, TX. We also have a nationwide distributor network to service additional packaging needs.
Booth 1600
www.cytec.com
Cytec's vision is to deliver specialty chemical and material technologies beyond our customers' imagination. Our focus on innovation, advanced technology and application expertise enables
us to develop, manufacture and sell products that change the way
our customers do business. Our pioneering products perform
specic and important functions for our customers, enabling
them to offer innovative solutions to the industries that they
serve. Our products serve a diverse range of end markets including aerospace composites, structural adhesives, automotive
and industrial coatings, electronics, inks, mining and plastics.
Datacolor
Cristal Global
Booth 1251
96 | Coatings World
Booth 1317
www.datacolor.com
Datacolor will feature the Datacolor 45G - high accuracy 45/0
handheld spectrophotometer with integrated gloss measurement. Datacolor 45G excels in color appearance evaluation of
April 2012
Exhibitor Guide
plastic parts, painted surfaces, package prints, automotive

parts, commercial furniture and other manufactured goods.
Features include: industrys best inter-instrument agreement;
integrated 60 gloss meter for simultaneous color and gloss
measurement; powerful datacolor tools QC software; standard
Bluetooth communication with Datacolor tools software; and
pass/fail on up to three tolerances. Datacolor will also feature
Match Pigment 2.2 - intelligent color matching software that
improves recipe prediction accuracy for plastics and other applications, using Datacolors SmartMatch technology. Features
include unique, patented method for accurate color matching
of pigmented products; flexible color correction options; and
improved data management.
FEATURE
Eastman Chemical Company

Booth 1917
www.eastman.com
Eastman Chemical Companys products for the coatings industry will be at Booth 1917. We invite you to join us as we celebrate
50 years of working with the industrys best in architectural
paint. We will showcase our gold standard in architectural paint,
Texanol ester alcohol, as well as our line of Optilm additives for
low VOC paints, including the new Optilm OT1200. Other
products showcased include: cellulose esters featuring Solus performance additives for high solids and waterborne coatings; waterborne and solventborne adhesion promoters; resin
intermediates; and an extensive portfolio of solvents for the coatings industry featuring Eastmans MAK and MIAK performance
solvents.
The Dow Chemical Company

Booth 1800
www.dow.com/coating
Dow Coating Materials (DCM) will introduce: Acrysol DR-110
and RM-995 rheology modiers; Tamol 2011 dispersant; binders
Avanse ST-410 and Avanse 200; Evoque pre-composite polymers
and Ropaque dual opaque polymer for 10 to 20 percent TiO2 reductions; Prosperse 700 series aqueous emulsion polymers; and
Paraloid B-66 thermoplastic acrylic resin (DMC) premix. In addition DCM will feature a new industrial business segment dedicated to helping manufacturers produce coatings that protect
industrial, commercial and public structures from extreme environmental conditions.
Eckart
Booth 1100
www.eckart.net
At the American Coatings Show Eckart will present its energy
saving and eco-friendly aluminum pigments Ireex together with
PVD chrome effects with Silvershine and Metalure. Additional
product features are Luxan weather resistant high end pearlescent pigments based on borosilicate glass as well as Symic OEM,
weather resistant synthetic mica pigments and Stay/Steel stainless
steel akes. The presented product range is rounded up by pigments for powder coatings and our eco-friendly automotive
paint systems, NDF.
DuPont
Booth 1944
www.usa.dupont.com
DuPont Capstone short-chain uorosurfactants are specially formulated to enhance the performance properties of your products, with improvements in qualities such as oil and grease
repellency, stain and soil resistance, water repellency, soil release,
wetting/spreading, leveling, penetrating, chemical stability, thermal stability, and substantially reduced surface tensions. Visit us
in Booth 1944 to consult with our formulation specialistsnd
out what many others have already learned and how you can
benet too.
April 2012
Elementis Specialties
Booth 1611
www.elementis-specialties.com
Elementis Specialties is a leading worldwide manufacturer of specialty additives and pigment dispersions, serving a wide range of
industries, including the coatings, inks, adhesives and construc-
Coatings World | 97
FEATURE
Exhibitor Guide
tion sectors. Elementis Specialties is the premier producer of rheological additives and was the rst to introduce organoclays, castor-based thixotropes, wax-based anti-settling agents and
exterior alkali swellable thickeners. Our major productsBentone, Rheolate, Thixatrol and M-P-Aenhance the feel, ow and
nish of everyday products including surface coatings, building
products, drilling uids and cosmetics. The world leading, industry standard Nuosperse dispersing agents serve to provide optimum color development in coatings and inks. Elementis offers
multiple colorant lines (Tint-Ayd) for decorative and industrial
coatings.
Emerald Performance Materials

Booth 722
www.emeraldmaterials.com
Emeralds newest products focus on environmentally friendly additives and include: Verdis dispersions that are zero VOC,
formaldehyde-free and APE-free in-plant dispersions; Lucida
Colors energy curable pigment dispersions with low odor and
excellent handling; Foam Blast 4201 zero VOC and APE-free
technology that delivers maximum foam control without adversely affecting gloss; and Kalama K-Flex low VOC coalescents
with excellent MFFT suppression, gloss retention and scrub resistance. Other Emerald products being featured include: Epalloy specialty epoxy materials and Hypro RLPs for corrosion
resistant, high performance coatings; and Masil specialty silicone
additives that improve water-proong, wetting and durability of
coatings in challenging applications.
Colortrend USA LLC

Booth 1853
www.evonik.com
Evonik's Specialty Chemicals Business has 32 plants in the
United States, six plants in Canada, ve in Mexico and employs
approximately 3,500 people in North America. We focus on specialty chemicals that nd application in diverse products and industries, from automotive to pharmaceuticals. Working closely
with customers, we develop innovative, custom designed products and solutions. Our strength are creativity, specialization,
continuous self-renewal and reliability. Evonik Industries is active
in more than 100 countries all over the world. In its scal year
2010 about 34,000 employees world-wide generated sales of
about 13.3 billion and an operating prot (EBITDA) of more
than 1.6 billion.
Hoffmann Mineral GmbH

Booth 1755
www.hoffmann-mineral.com
Hoffmann Mineral GmbH is showing its new calcined product,
Silt and Aktit, based on their standard grades Sillitin, Sillikolloid and Aktisil. These calcined products have very good results
in partial replacement of TiO2 in applications such as coil coatings and powder coatings. New product Aktisil WW can be used
in applications in water-based wood clearcoat as a matting agent
and replacement of common binders. Advantages are improvement, in particular, regarding initial water and stain resistance.
EMI Engineered Mills, Inc.

Booth 1122
www.emimills.com
EMI mills and mixers are used for wet milling, ne grinding and
dispersion or liquid and paste products. Both laboratory and production mills, mixers and dispersers are available. Products to be
ground or dispersed are pumped through an agitated bed of
grinding beads, which provide intense shear and impact forces
for particle or agglomerate reduction. Research and development
mills are available to produce samples as small as 25 mils. as are
various size pilot and production mills to produce larger volumes. EMI also offers laboratory mixers, high shear dispersers
and rotor sator mixers. Demonstration units and in-house laboratory testing are also available.
98 | Coatings World
Huber Engineered Materials

Booth 1033
www.hubermaterials.com
Huber Engineered Materials offers high performing calcium carbonate products for paints and coatings, including bright white
grades that range from coarse screened products down to two
micron milled powder. Alumina trihydrate (ATH) is a versatile
tool for coating formulators as it imparts excellent balance of
high brightness and contrast ratio while preserving tint strength.
April 2012
Exhibitor Guide
The particle size ranges from sub-micron to 80 microns. Hubers

silicas and silicates will enable reduction of TiO2 consumption
and provide a cost savings in at paints. Other benets include
improved optical properties, effective matting and rheology control to ultimately create a better end-use product.
Hydrite Chemical Co.

Booth 1144
www.hydrite.com
Hydrite Chemical Co. is a privately held diversied chemical
company that operates as a distributor and manufacturer. As a
distributor our advantage is our "Just in Time" inventory management and delivery network, which reduces your operating
cost. Our distribution business is designed to provide you the
best value for your chemical-buying dollar and is supported by
10 facilities. As expected from a top distributor, Hydrite Chemical Co. goes beyond normal distribution; our Process Organics
division is a full-scale commercial toll processing division, which
offers custom reactions and synthesis, as well as distillation and
rening capabilities.
Imerys
Booth 1723
www.imerys-perfmins.com
Imerys provides innovative multi-mineral solutions for titanium
dioxide extension. Joining together, Imerys Performance Minerals, World Minerals and now Imerys Talc, our technical experts
can help you reformulate by utilizing a multi-mineral solution.
Innovative new products for TiO2 extension include: Jetne talc,
an ultra-ne, micronized talc, which signicantly increases hiding power, and provides exceptional whiteness; ImerTiX surface
treated calcium carbonate, which demonstrates a signicant renement over conventional unmodied minerals, and replaces
up to 25 percent TiO2; CelTiX natural diatomite, for excellent
opacity at signicantly lower gloss value; and EcoFlat natural diatomite for low VOC paints.
Incorez
Booth 1730
www.incorez.com
April 2012
FEATURE
There are new and exciting products from Incorez this year at
ACS Booth 1730. Incorez 148/604 is a water soluble curing agent
designed to produce tough and durable, high-gloss waterborne
surface coatings with both liquid and solid epoxy resins. Incozol
EH is a non-crystallizing urethane bis-oxazolidine latent hardener for use in 1K PU systems. This hardener enhances through
cure resulting in several cross-linking benets to the urethane.
Incorez 148/700 is an odor-free, low viscosity, low shrinkage
water-based self-leveling epoxy hardener with long pot life. Attributes include fast cure, good adhesion and abrasion resistance,
high compressive strength and excellent chemical and stain resistance.
Kenrich Petrochemicals, Inc.

Booth 1045
www.4kenrich.com
Kenrich Petrochemicals, Inc. manufactures and sells worldwide
Ken-React Titanates, Zirconates and Aluminates available as 100
percent liquids and 65 percent active powders and Ken-Stat
transparent and permanent antistatic agents. Applications include: Adhesion promotion to non-polar substrates such as
PTFE, ETFE and plastics; catalysis replacement for tin catalysts
and heavy metals; ller and ber nano-coupling to carbon,
aramid, glass, wood, CaCO3 and BaSO4; in situ nano-exfoliation of bers, minerals and metal oxides; viscosity reduction;
polymer compatibilization; nano-intumescence; improved mandrel bend; exibilizing unlled and highly loaded FR formulations; anti-aging; anti-corrosion; different than silanes due to
proton coordination coupling; etc.
King Industries
Booth 416
www.kingindustries.com
Long recognized as a leader in catalysis for amino thermoset systems, King will be introducing several new technology platforms
as well as a myriad of new catalysts at the 2012 American Coatings Show. Included are a new class of Nacure catalysts specically designed for epoxy carboxy coatings offering low
temperature cure. These four new catalysts are the subject of the
ACS Conference Session 13.4 on Epoxy Coatings being held on
Wednesday, May 9 at 11 am. King will also feature technical information on new K-Kat non-tin, mercury-free catalysts for urethanes, new FDA compliant catalysts for can coatings and
catalysts for silane modied coatings. King will also be launch-
Coatings World | 99
FEATURE
Exhibitor Guide
ing their newly redesigned web site, www.kingindustries.com at

the show. Designed to offer solutions through chemistry, the
site will provide in-depth technical assistance for the use of all of
Kings products for coatings including: Nacure and K-Cure catalysts, K-Kat catalysts, K-Sperse dispersants, K-Stay rheology
modiers, Nacorr rust and corrosion inhibitors and Disparlon
thixotropes and surface control additives.
viscometers are based on the combination of a sensor and transmitter and are manufactured for use in all sorts of scenarios from
standard to highly individual applications. For successful viscosity measurements, it is important both to understand the measurement task and have knowledge of local conditions. Discussing
the project allows us to maximize the benet of our many years
of know-how and develop a functioning concept design in the
shortest possible time. Our customer support extends through
start-up and operator training and for many years to come. In addition, we ensure a high degree of exibility and availability.
Kraton Polymers LLC

Booth 939
www.kraton.com
Kraton Performance Polymers Inc. products are recognized as the
vital ingredients that can improve performance in a wide variety
of applications, and help companies win in their markets. This is
why we have seen a steady increase in global demand for Kraton
polymers, conrming our position as the world's leading manufacturer and supplier of SBCs. In addition, we make and supply
unique, high molecular weight polyisoprene grades. We continue
to expand our capacity to satisfy the growing needs of our customers. We have production sites in ve countries, major research
and development centers in Brazil, Japan, The Netherlands, U.S.A.,
and an international workforce of committed professionals.
Michelman
Booth 2123
www.michelman.com
Michem Emulsion D310 is a VOC-free aqueous dispersion of a
high melt polyamide. Its key features include excellent lm forming properties, very low coefcient of friction, heat sealability on
various surfaces, abrasion resistance, tensile strength and elongation. Michem Emulsion D310 adheres well to nylon and other
substrates, and can be used as a coating or additive.
Lonza Microbial Control
Micro Powders, Inc.
Booth 1239
www.lonza.com
Lonza Microbial Control, formed by Lonzas acquisition of Arch
Chemicals, is now the largest microbial control business in the
world. The benets to our customers include the availability of
a more complementary range of products and actives in both established and emerging markets and an expansive service portfolio with solutions for your every need. Other product features
include: color-stable formulations; dual-action protection; zero
VOCs; broad-spectrum activity; CMIT/MIT-free products; low
and formaldehyde-free products; and long-term preservation.
Visit us at the American Coatings Show, Booth 1239 to learn
more about how we can become a responsible part of your environmentally-preferred solution.
Booth 1729
www.micropowders.com
Micro Powders, the recognized leader in advanced wax technology, will showcase three new products at the 2012 American
Coatings Show. AquaMatte 31 imparts uniform gloss reduction
and burnish resistance to waterborne paints and coatings, with
a silky smooth surface feel. PropylMatte 450 provides consistent
matting in all types of paints and coatings, especially where durability is required. The particle size is carefully controlled to yield
smooth surface characteristics and improved rheology when
compared to silica matting agents. Last, EcoPoly 331, a renewable, biodegradable bio-plastic with wax-like properties, imparts
burnish and scrub resistance to architectural and industrial nishes while providing efcient gloss reduction and smooth surface characteristics.
Marimex America
Booth 1545
www.marimex-america.com
Process viscometers ViscoScope from Marimex are a guarantee
of reliable service in every branch of industry. Our modular inline
100 | Coatings World
Momentive
Booth 923
www.momentive.com
Momentive supplies innovative and specialty products for paint
April 2012
Exhibitor Guide
and coatings. We offer waterborne, high solids and solventless

epoxy systems and Versatic acid derivatives, brands such as EPIREZ, Heloxy, Epon, and Epikote resins and Epikure curing
agents, VeoVa ester monomers for high solids and water-based
systems where performance is key and Cardura esters that provide an easier, more controlled manufacturing route to high solid
content, low viscosity acrylic polyols. We also offer Silquest
silanes for adhesion and durability, CoatOSil additives for corrosion protection, slip, gloss, ow and leveling as well as Silblock
masonry water repellents. Visit us in Booth 923.
FEATURE
products enable manufacturers to transition away from petroleum-derived chemicals and reduce their environmental footprint
without sacricing quality, consistency, or performance, with
pricing that is not subject to the volatility of chemicals derived
from petroleum. Our strategy of targeting key "building block"
chemicals enables our customers to improve the way they produce a wide range of everyday products.
OMG Americas, Inc.
Booth 1839
www.munzing.com
Mnzing specializes in custom formulated additive solutions for
the paint and coatings industry. Our products include: DEE FO
and AGITAN defoamers for printing inks, coatings and adhesives; Tagel rheology modiers for printing ink and coating formulations; Metolat wetting agents and dispersants for specic
pigment groups. Stop by our Booth 1839 to talk with our onsite experts on how we can provide a customized solution to address the needs of your specic system.
Booth 2111
www.omgi.com; www.borchers.com
At OMG, we develop high-tech additives for coatings, including
low- and no-VOC products. We combine leading-edge technology and expertise for a complete range of products including curing agents, moisture scavengers, dispersing agents, rheology
modiers, ow agents and air release agents. Visit us at booth
2111 to hear more about out new novel curing agent for oxidatively curing paint Borchi OXY-Coat 1101 containing no VOCs.
Borchi OXY Coat 1101 reduces dry time; stops loss of dry in
waterborne alkyds; cures the coating in adverse conditions; eliminates the use of cobalt; improves color; and reduces yellowing.
Myers Engineering, Inc.
Omnova Solutions
Booth 1322
www.myersmixer.com
Myers Engineering is a world leader in the design and manufacture of mixing and dispersing equipment. With over sixty years
of engineering innovation, technology and experience, Myers
produces some of the most effective mixing equipment in the
world. Our high speed, high shear mixing and dispersing units
are used in primary industries such as: paint, ink, adhesive and
sealants, rubber, electronic and other advanced composite materials, food, personal products, and many more.
Booth 933
www.omnova.com; www.eliokem.com
Omnova is a global specialty resin producer offering a full line
of solvent-based and water-based acrylic resins in dry and liquid
forms. Pliolite, Hydro Pliolite, Plioway and Pliotec can be found
in the following types of coatings: Concrete sealers and stains;
stucco; tilt-up waterproong sealers, primers; wet look coatings;
garage oor coatings; and multi-color paints.
Mnzing
Pan Technology, Inc.

Myriant Corporation
Booth 122
www.myriant.com
Myriant's bio-based chemicals are sustainable, economical, dropin replacements and substitutes for petroleum-based chemicals
in a variety of commercial applications. Our cost-competitive
April 2012
Booth 1439
www.pantechnology.com
Pan Technology, Inc. is a leading manufacturer known for their
expertise in pigments and dispersion technology. Pan Technology supplies the ink, architectural, industrial and maintenance
coatings industries with quality dispersions in both liquid and
Coatings World | 101
FEATURE
Exhibitor Guide
100 percent solid chip/powder forms. Pan Technology will be

introducing PanTINT 4 Seriesa second generation of stir-in,
waterborne powder chip dispersions. Hard-to-disperse TransOxide pigments can now be easily incorporated into waterbased clears and stains. Outstanding color strength, clarity and
transparency are achieved using minimal energy, reducing processing costs/times. Pan will also feature their standard product
lines of zero VOC water-based and high performance solventbased dispersions.
pigments to include new patented, functionalized pigments designed to optimize paint properties and meet new requirements
in the coatings market. Sachtoperse EP epoxy functionalized pigments can be incorporated into polyester-resin-based coating systems,
epoxy-modied
alkyd
stoving
enamels
or
amino-resin-based stoving enamels. Sachtoperse AM amino functionalized pigments are optimized for use with two-pack PUR
coatings or alkyd-, acrylate- and polyester-resin-based coating
systems. Sachtleben is a leading manufacturer of top-quality
chemical products with a unique range of white pigments and
extenders. Sachtleben supplies innovative products in the elds of
titanium dioxide and functional additives.
Red Devil Equipment Company

Booth 1215
www.reddevilequipment.com
Red Devil Equipment Company has been the industry's number
one mixing equipment manufacturer since its inception 20 years
ago, continually setting the standard for durability, reliability and
innovation. We now use that same expertise to produce leading
commercial waste equipment and to provide a source for effective
waste removal strategies. Please stop by and see equipment from
our full line of mixing and waste solutions at the American Coatings Show at Booth 1215.
Rhodia
Booth 111
www.rhodia.com
Rhodia Coatings is the preferred source of sustainable additives
for waterborne coatings formulations. As a global supplier of
surfactants, specialty monomers and functional additives, Novecare Coatings serves the architectural and industrial coatings,
and inks and adhesives markets. In addition to its global presence, the company offers customers sustainable and functional
innovations, cost-performance effectiveness, local technical support and a commitment to R&D.
Sachtleben
Booth 2117
www.sachtleben.com
Sachtleben has expanded its Sachtoperse family of barium sulfate
Sartomer USA, LLC

Booth 500
www.sartomer.com
CN823 acrylic oligomer enhances adhesion to non-porous substrates and offers good weatherability. CN9029 urethane
oligomer imparts excellent hardness, abrasion resistance,
weatherability and good adhesion. CN9030 urethane acrylate
oligomer produces tough but exible, weather- and corrosionresistant UV/EB-cure coatings. CN9031 urethane acrylate
oligomer exhibits high elongation, good weatherability and
moisture and corrosion resistance. CN9060 aliphatic urethane
has high bio-renewable content and offers strength in inks and
coatings. CN9062 has applicability in dual cure systems and produces hard, scratch-resistant coatings. SR217 is a low-viscosity,
aliphatic monofunctional monomer for use in UV/EB coating
and ink formulations to improve adhesion.
Sensient Industrial Colors

Booth 1817
www.sensientindustrial.com
Sensient Industrial Colors is a leading global manufacturer and
supplier of dyes, pigments and polymers for industrial coating
solutions, including FD&C colorants for food contact applications, dyes for wood stains, a full line of pigment dispersions
for a variety of applications and high light-fast aqueous dyes
with solvent dye-like performance, but aqueous dye safety and
environmental impact. Combining color expertise with a thorough understanding of industry challenges, Sensient Industrial
Colors works directly with coatings companies to develop fully
customized solutions that meet both their aesthetic and functional needs.
April 2012
Exhibitor Guide
FEATURE
exible supplier of high quality products. Specialty Polymers has

a proven 40-year record of innovative product development, an
ever- expanding line of products and a signicant presence in
the marketplace.
Shamrock Technologies
Booth 1623
www.shamrocktechnologies.com
For more than 60 years, Shamrock has been the innovator and
pioneer in the development of additives, including micronized
PTFE and wax-based products. Known for producing an extensive line of problem solvers, our additives include powders, compounds and dispersions that enhance inks and coatings by
controlling slip, rub/abrasion resistance, texture, water pick-up
and bleed. Through the use of dedicated technology, custom production equipment, application and R&D laboratories, our industry experienced associates work efciently to make Shamrock
a trusted partner to the ink and coatings formulator.
Taminco
Booth 738
www.advantexamine.com
www.vantex-t.com
Tamincos coatings additive Advantex is engineered to offer
coatings formulators a wide variety of multifunctional benets
at greatly reduced costs. Advantex reduces surfactant, defoamer,
dispersant and glycol antifreeze, resulting in formulations that
can save up to $10 per hundred gallons of paint when used in
place of ammonia. For innovative sustainability, Taminco offers
environmentally friendly Vantex-T. This remarkable amine additive enables formulations with no odor and zero VOCs. Vantex-T is an outstanding neutralizing agent that offers a variety
of multifunctional benets.
The Shepherd Color Company

Booth 723
www.shepherdcolor.com
The Shepherd Color Company, one of the world's leading producers of high-performance complex inorganic color pigments
(CICP's) has a wide range of colors available and used in the
coatings industry. Featured at the ACS will be our two new pigments True Blue 10C595 and Orange 10C321. Blue 10C595 is
a cobalt blue pigment with a lower surface area for lower resin
demand, for high gloss, plus high solar reectivity. Orange
10C321, is a new color and color space that bridges the color
space between conventional titanates and lead and chrome-based
pigments and has high solar reectivity.
Specialty Polymers Inc.

Booth 1444
www.specpoly.com
Specialty Polymers is a dynamic, privately held manufacturer of
environmentally friendly water-based polymers and wood adhesives. Our products are designed to meet the most demanding
needs from customers around the world, and our employees are
committed to providing the best customer service in the industry. We pride ourselves on being an innovative, responsive and
April 2012
Troy Corporation
Booth 410
www.troycorp.com
Troy Corporation develops and manufactures performance materials for industry. These materials are used and available in
over 100 countries to produce high performing, cost-effective
and environmentally friendly products. Troy's customers include
the leading manufacturers in their respective industries. Troy's
objective is to provide superior products and technology for the
needs of the customers, drawing on the knowledge and expertise gained from serving the markets worldwide for over 50
years. Troy's special areas of expertise include: Prevention of
microbial degradation in products and processes; and providing specialty materials to improve performance of the customer's products and their manufacturing. Some of the
functions enhanced by Troy's products include: Protection
against microbial degradation or defacement; defoaming - mold
and mildew control; dispersion - wood protection; rheology lm formation.
FEATURE
Exhibitor Guide
Elastosil, Silres, HDK, Vinnapas, Vinnol, Geniosil, Cavamax,

Cavasol, Wacker, silicones, elastomers, VAE, cyclodextrins, silica, coatings, adhesives, silicone resins, dispersions, binders, antifoam, rheological modiers, thixotropic, leveling agent, rubber,
acetyl acetone, 2,4-pentanedione, industrial coating, masonry
coating, paper coating, architectural coating, sealant, marine
coating, paints and plasters, additives, anti-corrosion coatings,
heat resistant coatings, low VOC.
Unimin Corporation
Booth 2011
www.brilliantadditions.com
Unimin Corporation is a worldwide supplier of engineered mineral llers to the paint and coatings industry. Our broad product range provides a matrix of physical, chemical and functional
properties, and offers paint and coating manufacturers easier
access to more formulating solutions. Whether your objective is
brightness and color development, transparency or hiding
power, chemical and UV stability green formulating or cost
management, we can provide a solution. Visit us at Booth 2011.
Wacker Chemical Corporation

Booth 201
www.wacker.com
Yunnan Zechang Titanium Industry Co. Ltd.

Booth 117
www.zechangchem.com
Yunnan Zechang Titanium Industry Co. Ltd. operates three ilmenite
mines and a sulfuric acid plant, which guarantee good quality and
strong supply capacity. R-251 is a multi-purpose high-grade rutile
titanium dioxide pigment whose manufacture uses advanced foreign technology and surface treatment of titanium dioxide particle
size control technology. The product has excellent optical properties, excellent whiteness, brightness and gloss; high hiding power; is
easy to disperse; and has excellent resistance to weathering. CW
April 2012
FEATURE
Exhibitor Guide
ACS 2012: New Location, Big

Expectations
An exclusive Q&A with the American
Coatings Associations president, Andrew
Doyle.
The 2012 American
Coatings Show (ACS)
will be held in its new
location in Indianapolis, Ind., from
May 8-10 after two
previous successful
shows in Charlotte,
N.C.
With the AC Andrew Doyle is presiShow and Confer- dent of the American
ence right around the Coatings Association.
corner
Coatings
World had a chance to catch up with Andrew
Doyle, president of ACA, who shared some of
his thoughts leading up to this highly anticipated event.
Coatings World: What are your expectations
for the American Coatings Show and Conference 2012?
Andrew Doyle: The 2012 American Coatings Show and Conference marks the third
time that the American Coatings Association
and Vincentz have partnered to hold this
event. Each time the event is held, it proves to
be more successful than the last; we expect
to see that happen again this year in terms of
attendees at the show and conference.
CW: Why was the decision made to relocate
the event from Charlotte to Indy?
Doyle: The American Coatings Show and
Conference had a great run in Charlotte in
both 2008 and 2010. As a matter of fact, the
event was so successful in 2010 that we knew
we would outgrow the Charlotte Convention
Center if the show expanded, which it has.
That is why we moved the event to the Indiana Convention Center.
Not only does moving the show and conference to Indy this year give us the additional
space we need, the city has a lot to offer. There
are skywalks between the convention center
and most of the convention hotels, making it
more convenient for attendees. The city itself
also has a lot to offer visitors within close proximity to the convention center. There are more
than 200 restaurants and clubs within walking
distance, as well as other attractions.
CW: How will this year's event differ from '08
and '10?
Doyle: After the 2008 show, we added significant features to the event to enhance the experience. In 2010, we added the Product
Showcase, the Career Center, a University Village, and the Buyers Lounge. We believe that
these additions allowed for an even better experience in 2010, but this year we have added a
second Product Presentation area, enhanced the
Career Center, and are also offering free Wi-Fi.
CW: Why is it important for industry to attend
this event?
Doyle: In the short time that it has been in
existence, the American Coatings Show and
Conference has filled a void in the coatings industry. That was proven with the success of
the first event in 2008. Since then, the show
and conference have become a major platform for the paint and coatings industry.
In terms of value, the opportunities for
learning and networking are plentiful. Coatings
professionals travel from all over the world to
attend this event because of the level of expertise of our conference presenters and the
understanding that they will leave the show
with knowledge and connections that they didnt have before they came. In 2010, we had attendees from 61 countries, and we expect our
attendance to be equally as diverse this year.
CW: What are your expectations in terms of
growth this year for the show and conference?
Doyle: We have seen growth with the show in
terms of the number of exhibitors and the
amount of exhibit space. In 2010, we had 328
exhibitors in 68,100 square feet of floor space.
As of March 27, we had 373 exhibitors taking
87,900 square feet of floor space. Of that total,
22,600 square feet have been reserved by companies or organizations from other countries.
With regard to attendees, we are expecting approximately 7,000 for the show and
1,000 for the conference.
Doyle: The theme for the American Coatings

Conference this year is Preparing for Future
Demands and the innovative research topics
being presented will offer exciting glimpses
into new bio-based technologies and novel
polymers, advanced anticorrosive coatings, as
well as smart coatings and nanotechnology-based advances, all designed to meet end
users ever-changing performance needs.
A second theme running through this
years conference involves a variety of presentations on new modeling techniques for coatings properties, surface preparation impacts
and film formation. Industry and academic
collaboration will also be showcased, providing attendees with insights on the National
Science Foundations public-private partnership efforts in the coatings arena.
Finally, the available pre-conference tutorials
have been enhanced to address current industry interests including strategies for efficient use
of titanium dioxide, and new advances in antifouling and easy to clean coatings.
CW: What ultimately do you want exhibitors
and attendees to walk away with from the
show and conference?
Doyle: Ultimately, I hope that exhibitors and
attendees leave this event armed with knowledge and a renewed sense of connectivity. I
would like our exhibitors to walk away with a
sense of satisfaction from interacting with
customersexisting and potentialin a way
that they may not have, had they not come
to the ACS. I also hope that they will come
away from this event having taken the opportunity to showcase their products in a
manner that captures the attention of the diverse audience that ACS attracts.
For attendees, I believe that they will leave
the conference and show armed with new
knowledge that is applicable to their area of
focus within the industry. There is also a wealth
of information that can be attained from engaging with peers in the industry. I hope that
no one would miss that opportunity.
CW: What do you think will be the hot topics

for discussion this year?
April 2012
Industry News
BYK Additives & Instruments opens

laboratory in Dubai
BYK additives & Instruments has

opened a new lab in Dubai, the commercial metropolis of the Arab Gulf
states and one of the fastest growing regions in the world.
With the lab opening in Dubai, BYK
Additives & Instruments has laid the
foundations for providing local support
for its Middle East customers in their
search for innovative solutions for the
paint and plastics industry.
Dr. Zakir Hussain Ansari is the head of
the new laboratory. With years of experience in the coatings industry he can now
attend directly on the spot to any technical questions that arise.
Its our aim to respond quickly to customer inquiries and offer the best solutions," said Dr. Roland Peter, chairman of
the management board. "This laboratory
with its state-of-the-art equipment is tailor-made for this."
The new laboratory is accommodated
in Dubais ultramodern Biotechnology &
Research Park called Dubiotech.
Wacker expands its Korea

Technical Center and opens
new silicones and polymers
training facility
Wacker has completed the expansion and
relocation of its technical laboratories and
ofces in South Korea, and inaugurated
the upgraded technical center, with integrated training facility, near the capital
Seoul. The regional competence center
now houses under a single roof both research and development (R&D), applications technology, and a facility for basic
and advanced training in silicones and
polymers applications. A new silicone laboratory has been built to research, in particular, high-tech products for the
electronics industry, while the technical
center for polymeric binders will concentrate primarily on applications for construction chemicals. The integrated
Wacker Academy training facility will additionally offer a platform for market 108 | Coatings World
From left to right: Uwe Zakrzewski, managing director marketing and sales, BYK-Chemie
GmbH; Amina Al Rustamani, CEO, TECOM Business Parks; Wolfgang Kortmann, manager
global labs and institutional network, BYK-Chemie GmbH.
specic networking among customers, distribution partners and Wacker specialists.

The expanded technical center is located
in Pangyo Techno Valley in a suburb of the
South Korean capital, Seoul. Occupying an
area of more than 3,600 square meters, the
site houses the new ofces of Wacker
Chemicals Korea Inc., which is a whollyowned subsidiary, and the R&D laboratories for silicone and polymer applications.
One focus of the local R&D in the
newly established Center of Excellence
Electronics will be on silicone products
for electronics applications. This will
help Wacker to serve the fast-growing demand for high-quality silicones for the
electronics industry in Korea and other
Asian countries.
The technical center for polymers has
been expanded, too. It will concentrate on
formulations for dispersible polymer powders and dispersions for modern building
applications, e.g. as binders in mortars for
energy-saving external thermal insulation
composite systems, or for low-odor and
low-emissions paints.
The reason for expanding the technical center and setting up an in-house silicones R&D laboratory is the strong
growth of the Korean economy, especially
in construction and electronics.
A further highlight is the integrated
training facility for polymer and silicone

chemicals: the Wacker Academny. The facilitys mission is to promote the transfer of
knowledge to local customers and business
partners. Its seminar program is accordingly designed to address the particular
needs of the markets in South Korea, and
provides customers and business partners
with an opportunity to learn about all relevant aspects of modern polymer and silicone chemistry and their applications.
Wacker has been supplying chemicals
to Korea since the mid-1980s, and Wacker
Chemicals Korea was set up in 1996 as a
local subsidiary. The Wacker facility in
Ulsan, south-east Korea, has been operating since early 2008, producing vinyl acetate-ethylene
copolymer
(VAE)
dispersions and providing local support
for its customers and partners through its
technical center for research and applications technology. In 2010, Wacker acquired the Korean brand Lucky Silicone,
under which silicone sealants for the construction sector are produced and sold.
BASF to stop producing lead

chromate pigments by 2014
BASF is going to stop producing lead
chromate pigments by the end of 2014 at
the latest and concentrate worldwide on
the production and marketing of alternaApril 2012
tive products the company said. These are

offered by the company for the yellow as
well as the red color range. They include
pigments sold under the brand names of
Sicopal, Sicotan, Paliotan, T-Shade,
Paliotol, Paliogen, Cromophtal, Irgalite,
Cinquasia and Irgazin.
"We have for years been in the possession of a large portfolio of organic and inorganic pigments that represent excellent
alternatives to lead chromate pigments,"
said Stefan Stterlin, head of the business
management pigments ofBASFin Europe.
As, however, a 100 percent substitution for lead-containing pigments does not
exist, customers above all from the coatings industry have so far resisted change
said the company.
"We are going to assist our customers,
if they want us to, with the change-over,"
said Joachim Straner, head of marketing
for pigments for industrial and decorative
coatings of BASF in Europe. "This means
that we will help them plan their exit strategy, agree on the quantities that are to be
phased out and the technical changeover."

BASF is one of the largest pigment producers worldwide. One of the oldest product groups is lead chromates which, due
to their properties such as weather fastness and color strength, have been in great
demand. Recently, the process for approval prescribed under the European
chemicals regulation REACH concerning
these substances has been started. Hence,
from May 2015, it will no longer be permitted to put into circulation lead chromate pigments without approval by the
authorities.
BASF produces lead chromate pigments exclusively on its site in Besigheim,
Germany. This is where the future production of alternative products will gradually be developed and expanded.
Arsenal Capital to acquire

Evoniks global colorants
business
Arsenal Capital Partners, a New Yorkbased private equity rm that invests in
Industry News
middle-market specialty industrial,

healthcare and nancial services
companies, has entered into an
agreement to acquire the global
colorants business from Evonik Industries.
Evoniks colorants business develops,
produces and markets the Colortrend
brand of paints for decorative end-use applications in the architecture sector. Its
Chroma-chem products are used for industrial applications including maintenance and marine and timber coatings.
The colorants are also formulated for ecological sustainability.
In 2011 Evoniks colorants business
generated sales of around 130 million,
with roughly half of this amount coming
from the United States. In addition to a facility in Lockland, Ohio, U.S., there are
production plants in Maastricht, the
Netherlands; Dandenong, Australia; and
Brampton, Canada, operating with over
300 employees.
The transaction is expected to be
closed in April 2012, subject to the ap-
See you at the American Coatings Show - Booth 1122

April 2012
Industry News
proval of Evoniks supervisory

board and regulatory approvals.
Celanese gets approval

to enhance integrated acetyl
facility in Nanjing
Celanese Corporation has received key government approvals necessary to proceed
with its previously announced plans to
modify and enhance its existing integrated
acetyl facility at the Nanjing Chemical Industrial Park to produce ethanol for industrial uses. The unit, based on Celanese TCX
ethanol process technology, is expected to
startup in mid-2013. The new ethanol production is expected to increase the overall
protability of the facility by enhancing the
mix of products manufactured with the
current capacity of certain critical raw materials available at the site. Total investment
for the project is expected to be a fraction
of the required capital for a greeneld facility. Based upon continued advancements
to its TCX ethanol process technology, the
company now expects to have approximately 30 to 40 percent additional ethanol
production capacity than the originally announced 200,000 tons with no increase in
the capital investment for the modication
and enhancement. This additional capacity
will enable the company to meet the growing demand for industrial ethanol in China.
WorleyParsons awarded Evonik

contract
Evonik Industries has awarded WorleyPar-
sons a contract for the detail engineering,

procurement support and construction
management on the building of world
scale plants for the production of
isophorone and isophorone diamine. The
plants will be located in Shanghai, China,
with a total capacity of 50 kt./a. Start of
the production is scheduled for the rst
quarter of 2014.
Evonik currently produces isophorone
chemicals in Herne and Marl (Germany),
in Mobile, Alabama (USA) as well as
Antwerp (Belgium).
Isophorone and isophorone diamine
are important components in the production of industrial ooring as well as paints
and coatings, for example. They are also
used in the high-growth area of high-per-
Bhler Group Grinding & Dispersing Technologies Hosts Open House

When the Bhler Group acquired Draiswerke, Inc. in January 2011, the company looked at the acquisition as giving it new technologies in graphic arts equipment as well as a new northeastern
headquarters. As a result, Bhler spent much of the rest of 2011 integrating Draiswerkes product
line and renovating Draiswerkes Mahwah, N.J. facilities.
To celebrate the successful renovation of its new northeastern facility, Bhler Group decided to
host an Open House with a Technology Seminar, a two-day event March 5-6 2012. The Open House
featured a comprehensive tour of the newly created RADEC (Regional Application Development and
Bhlers open house and seminar drew
Education Center). This state-of-the-art center includes the latest technology from Bhler and a full
more than 80 attendees.
range of lab and process size equipment, plus a well-equipped analytical lab.
Meanwhile, speakers from both within Bhler as well as outside experts gave a broad overview
of topics for all aspects of wet grinding and dispersing of materials across a wide spectrum of industries.
Our main focus was on the open house to debut our revitalized facility, combining it with a seminar with outside speakers and the hands-on aspect for picking up equipment, Steve Jacobson,
general manager, Grinding & Dispersing Technologies for Bhler, said. Bhler invests more than
four percent of our revenue into R&D yearly. We also put a lot into our new facility in North America, and we want to get the message to our customers that we are investing in a highly functional
facility for this market.
Jacobson noted that Buhler had acquired Drais Mannheim, the original German side of
Attendees received hands-on training
Draiswerke, in 2003, but the Draiswerke location in Mahwah was an ideal location for its grinding
in Bhlers analytical lab.
and dispersing (GD) business segment.
We looked at all of the portfolios, Jacobson said. There was only some minor overlap on the
bead mill side between the two companies, and Bhler made considerable innovations to all the equipment after we acquired Draiswerke in Germany in 2003. Today, Bhler offers the latest bead mills and three-roll mills, but Draiswerke had developed some interesting mixers, such as their
thermal kinetic mixer.
This also allows us to be closer to our customers, Jacobson said. Our headquarters in Minneapolis, Minn., is ideal for our customers in the
grain industry. But this new GD headquarters on the eastern seaboard is an ideal location for our grinding and dispersion in wet milling business.
As for presentations, a number of leading Bhler experts were on hand to give talks on topics ranging from three-roll mill technology and wet
milling to nanotechnology. In addition, Howard Zakheim, engineering fellow for Dupont, and Richard Phun, staff engineer for Dupont, discussed automotive coatings trends, while Dan Scheffer, director R&D at Vorbeck Materials, a graphene ink innovator, gave a talk on conductive inks.
Rene Eisenring, sales account manager, Grinding & Dispersing Technologies for Bhler, noted that the event was very well attended, with
more than 80 industry people coming in to the Open House and the Seminar.
April 2012
Archway Sales Inc. named

regional distributor of Clariant's
pigments business unit
Effective January 1, 2012 Archway Sales
Inc. was named a regional distributor for
the Clariant Corporations Pigments Business Unit in North America. Under the
agreement, Archway will distribute Clariants full line of organic pigments, pigment
dispersions and dyes to the coatings,
printing and plastics markets, for the
states of, Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, Connecticut, New York, New Jersey,
Pennsylvania, Delaware, Maryland, West
Virginia, Ohio, Kentucky, Michigan, Indiana, Illinois, Missouri, Wisconsin, Minnesota, Iowa, Nebraska, North Dakota
and South Dakota. Additionally, Archway
will handle the plastics market for all
states previously listed and the additional
states of, Virginia, North Carolina, South
Carolina, Georgia, Florida, Alabama, Mississippi, Tennessee, Louisiana, Arkansas,
Texas, Oklahoma and Kansas.
In other news, Active Minerals International, LLC has appointed Archway
Sales, Inc. as a distributor for their full line
of Min-U-Gel and Acti-Gel attapulgite
mineral-based thickeners and suspension
products to the paint, coatings, plastics,
rubber, adhesive, asphalt and other specialty markets in the states of Illinois
(northern half), Michigan, Indiana, Kentucky, Wisconsin, Minnesota, Iowa, North
Dakota, South Dakota, Texas, Oklahoma,
Arkansas, and Louisianna effective January 1, 2012.
Poliya and Novaresine form

partnership to start resin and
gelcoat production in Italy
Poliya has signed a partnership and manufacturing agreement with Novaresine, a
Tenax group company. According to the
agreement, starting in April 2012, Novaresine will produce Poliya brand products in Northern Italy production plants,
which was previously operated by Hexion
Specialty Chemicals.
April 2012
This geographically strategic alliance

will allow Poliya to provide Central and
Eastern Europe customized polyester
resins and high performance, custom colored gelcoats with improved logistics,
faster response times, reduced lead times
and lower costs over all.
This announcement marks another key
milestone in Poliya's regional growth fol-
Industry News
formance composite materials and in

chemical synthesis. Evonik distributes
these products worldwide under the
trademarks of Vestsol and Vestamin.
lowing the 2011 acquisition of

Cam Elyaf Resins.
Dow makes coatings

manufacturing investment in
Saudi Arabia
The Dow Chemical Company unveiled
plans to invest in a new manufacturing facility for its Dow Coating Materials
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Industry News
(DCM) business unit in the Kingdom of Saudi Arabia. The

planned facility, which will be located at the Jubail Industrial City,
will manufacture a wide range of coating
materials for both the Kingdom and export markets worldwide.
The new facility is the latest in a series
of investments to be announced by Dow
in Saudi Arabia. In July 2011, Dow and
Saudi Aramco announced an agreement to
form Sadara Chemical Company, a joint
venture to build and operate a worldscale, fully integrated chemicals complex
in Jubail Industrial City, Saudi Arabia.
Upon completion, the joint venture is projected to be among the worlds largest
petrochemical facilities and would represent the largest foreign direct investment
into Saudi Arabias petrochemical sector.
Dow Coating Materials operates 43
manufacturing plants worldwide and 13
dedicated R&D facilities across all major geographic markets where Dow does business.
Delaware governor visits

Crodas Atlas Point
manufacturing facility
Delaware Governor Jack Markell recently
toured Crodas Atlas Point manufacturing
facility in New Castle, Del. As part of his
visit, he observed the many recent updates
and improvements Croda has made in the
site since acquiring it as part of the
Uniqema acquisition from ICI in 2006 including signicant investment in safety,
health and environmental upgrades, energy
efciency and productivity improvements
and new capacity for lubricant esters. In addition, discussions involved new developments at the site including a plan for
house, laboratories and ofce space, occupying a surface of 13,000 square meters.
(Left to right): Jon Elliott, process development team leader, Croda Inc; Alan Levin, cabinet secretary for economic development;
Robert Stewart, site director, Atlas Point,
Croda Inc; Jack Markell, Governor of
Delaware; Robert Bellino; site engineering
manager, Croda Inc; and Robert Touhey, SHE
manager, Croda Inc.
supplying power to the plant from landll

gas as part of a project with Cummins Engineering and the Delaware Solid Waste Authority, scheduled to go live later in 2012.
Clariant strengthens pigment

production for Chinese
manufacturers
Clariant has expanded its global production capabilities to support customers in
the Greater China region with the inauguration of a new pigments facility.
The new plant in DaGang in the city of
Tianjin, which came on-stream end of
2011, is a joint-venture between Clariant
and Tianjin Bohai Chemical Industry
Company with a total investment of approximately $19 million. Clariant also operates a powder pigment plant in
Hangzhou.
The new facility will produce pigment
preparations in liquid and solid form for
applications in the coating, plastics and
printing industries, and for consumer products and industrial special applications. It
includes 16 production lines, and ware-
Lucite International progresses

plans for increased MMA and
new MMA capacity at
Beaumont, Texas facility
Lucite International, Inc. said it is progressing with its investment to establish 150kte
per year production of methyl methacrylate
(MMA) in 2012 at its Beaumont, Texas, facility. The company will continue to produce MMA at its Memphis, Tenn., facility,
offering two world scale MMA assets to
serve the growing demand of the Americas
customer base the company said. In addition, Lucite is progressing to commence
production of methacrylic acid (MAA) at
its Beaumont, Texas, facility, in line with the
signicant investments at the site announced last year. The MAA asset will have
a capacity of approximately 23kte per year.
Momentive to close Wesseling

site
Momentive Specialty Chemicals, Inc. said
it is closing its Wesseling, Germany, site to
better align European market demand for
solid epoxy resins (SER) with its existing
assets. Manufacturing at Wesseling is
scheduled to close in October, 2012.
"While today's announcement is difcult, this action will improve the overall
competitiveness of our base epoxy resins
business," said Nigel Seymour, vice president, base epoxy resins. "We are continuously analyzing our manufacturing
footprint and cost structure to improve
our productivity. We will be working
closely with our customer base to ensure a
smooth transition over the coming
months."
The site is operated by LyondellBasell through a leasing arrangement.
The site closure impacts approximately
30 associates said the company.
Operations at Momentive's other
European epoxy manufacturing facilities are not impacted by closure of
the Wesseling site.
Dow Oxygenated Solvents

expands Seadrift, Texas
facility
The Dow Oxygenated Solvents busi112 | Coatings World
April 2012
cure technologies and are components of

high performance inks, coatings, adhesives,
medical appliance and other applications.
Mauser Group acquires Varicon

Solutions manufacturer and
service provider
Mauser Group, a worldwide industrial packaging company, has acquired Varicon Solu-
Industry News
ness announced an expansion plan to increase capacity of butyl glycol ethers at its
Seadrift, Texas facility. This plan is part of
a two-phase debottleneck project that will
increase capacity of butyl Cellosolve solvent and butyl Carbitol solvent by 15 percent. Phase 1 will be completed later this
month; followed by Phase 2, which will be
nished during a planned turnaround this
fall. Dow is the worlds largest supplier of
butyl glycol ethers. These key raw materials are used primarily in the production of
coatings, household and industrial cleaners, brake uids, inks and oil and gas.
tions in North America. Mauser will

take over the plastic packaging part
of the business, which includes
HDPE tight head and open head
drums made out of virgin as well as of PCR
resin (post consumer resin), while National
Container Group (NCG), a Mauser subsidiary, will assume the reconditioning activities of Varicon as part of an asset deal. CW
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Kyowa Hakko Chemical

Americas to be renamed KH
Neochem Americas
On April 1, 2012, exactly one year after its
initial launch, Kyowa Hakko Chemical
Americas, Inc. will be renamed KH
Neochem Americas, Inc. The company will
continue to operate from it current corporate ofces in Schaumburg, Ill, United
States. The move is concurrent with that of
Tokyo-based parent company Kyowa
Hakko Chemical Co., Ltd., which will ofcially change its name to KH Neochem,
Ltd. on that same date. KH Neochem
Americas broad line of products includes
synthetic fatty acids, specialty diols, functional monomers and other high-performance chemicals based on proprietary
synthesis technologies. Lubricants, adhesives, agricultural chemicals, coatings, cosmetics and toiletries are among the many
industry categories in which the products
perform key roles.
RAHN opens office in Shanghai

RAHN-Group, with headquarters in
Zurich, Switzerland, has established a
subsidiary in China. From April 1, 2012,
RAHN Trading (Shanghai) Co. Ltd. will
handle all aspects of RAHNs business relations in China. Mr. Zou Yue is the general manager of the newly established
RAHN Trading (Shanghai). The ofce in
China is located at Shanghai Xinzhuang
Industry Park, Minhang District.
RAHN is a worldwide and familyowned supplier of additives, oligomers, reactive diluents, photoinitiators and other
customized specialty chemicals. Its products
are used in ultraviolet and electron beam
April 2012
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People
Doug Sharp named president and

CEO of Sartomer
Doug Sharp has been

appointed president
and CEO of Sartomer,
photocure resins business unit of Arkema.
He most recently
served as regional
group president of
Arkemas Altuglas InDoug Sharp
ternational PMMA
and methacrylates businesses in the Americas. Sharp began his career as an R&D engineer with Rohm and Haas in 1982. He
worked for the company in the United
Kingdom and later became the plant manager for the companys manufacturing facility in Bristol, Penn. He joined Elf
Atochem in 1998 when the company
bought out its joint venture with Rohm
and Haas, assuming the role of manufacturing director for additives. He was promoted to regional group president with
Altuglas International in 2003 and has held
this post until his present appointment.
Micro Powders names Strauss

Kornblau VP-director of sales
and marketing
Micro Powders, Inc. has appointed Deena
Strauss Kornblau vice president - director
of sales and marketing. In this position,
Strauss Kornblau will oversee all matters
concerning sales for both the Industrial and
Personal Care Divisions across domestic
and international territories for Micro
Powders. Strauss Kornblau joined MPI in
1996 as a member of the marketing team.
She has held various positions in the company, most notably founding and managing the Personal Care Division. She will
also be maintaining her responsibilities as
director, Personal Care Division. Prior to
Micro Powders, she was the marketing
manager at Global Business Research and
account manager at American Healthware.
Specialty Polymers Inc. hires

new director of operations
Specialty Polymers Inc. has hired Kelly
Kane to be the companys new director of

operations. Kane will be responsible for
overseeing the companys production sites
in Woodburn and Chester, S.C. His responsibilities cover all facets of the companys
operations, including product quality. Prior
to working for Specialty, Kane was vice
president of manufacturing at Munzing. He
has more than 18 years of experience in
manufacturing and operations. Kane
earned his MBA from Duquesne University,
and his degree in Chemical Engineering
from the University of Pittsburgh.
Michelman names managing

director of Asia Pacific
Michelman has hired
Steven Wong as managing director of Asia
Pacic. He will be responsible for managing
Michelmans
Asian strategy across
all of Michelmans
industry segments in
Steven Wong
accordance with the
companys global strategy. In his newly
created position Wong will report directly
to Steven Shifman, president and CEO at
Michelman, and will work closely with
the companys global executive leadership
team. He will be heavily involved with
Michelmans global supply chain, nance
and commercial development teams with
a focus on the Asian region. Wong brings
11 years of experience with the Honeywell Corporation and most recently three
years with Tennant as the managing director/general manager of Asia Pacic. In
his career, he has been involved in technical and commercial development, operations and general management. He also
has a broad academic background with an
MBA in marketing from the University of
Leicester, in the UK, an MSc in polymer
science and technology from Victoria University of Manchester, Institute of Science
& Technology, also in the UK, and various other academic accomplishments.
TZMI hires senior consultant

TZ Minerals International (TZMI) has appointed Pedro Liberal
senior consultant. Liberal joins TZMI following 14 years in
the ceramic industry
with Torrecid Group,
bringing extensive exPedro Liberal
perience in the mineral
sands industry, particularly in the zircon
sector. He has technical and business expertise in the areas of project evaluation,
marketing, strategic sourcing, processing,
research and exploration, as well as specic
experience and knowledge of zircon sand
both downstream and upstream.
Emerald Polymer Additives

names Broadhurst
general manager
Emerald Polymer Additives has named
William Broadhurst
general manager of its
polymer additives and
nitrile latex product
lines. In this role,
Broadhurst will lead
the two businesses
William Broadhurst
and will be responsible for sales, marketing and product line
management. He will work closely with
operations and research and development
to help the business achieve its growth and
protability goals. Previously Broadhurst
served as president and CFO of Partners in
Plastics, a manufacturer of blow-molded
plastic products in Ohio. He also served in
a variety of business and operations leadership roles at The Reserve Group, The
Oak Rubber Company, Pacic Great Lakes
Company, DeKalb Corporation and Firestone Tire and Rubber Company.
Emerald Specialties appoints

senior silicones chemist
Emerald Specialties has named Michael
April 2012
Albemarle promotes John

Steitz to president and chief
operating officer
John Steitz has been elected president and
chief operating ofcer of Albemarle Corpo-
April 2012
People
Head senior silicones

chemist. In this position, Head will be responsible
for
supporting technical
needs related to
growth in the companys Masil specialty
silicones product line.
Michael Head
The Masil line focuses on high purity grades and functional
silicones that provide ow, leveling, wetting, emulsication, lubricity and high
thermal stability to applications ranging
from coatings, to plastics to personal care.
Technologies include amino-functional,
polyglycol-modied, alkyl-methyl pendent, methyl hydrogen and vinyl-terminated silicones.
ration. Steitz will oversee all aspects of the

companys operations, including global responsibility for manufacturing, supply
chain, sales and health, safety and environmental. An industry veteran with nearly
thirty years of experience in business management and administration activities, Steitz
joined Albemarle in July 2000 and has
served in various roles of increasing responsibility during his tenure with the company.
Most recently, he served as executive vice
president and chief operating ofcer. From
October 2002 to April 2007, he served as
senior vice president, business operations,
and from July 2000 until October 2002, he
was vice president of the companys ne
chemistry segment. Prior to joining Albemarle, Steitz served as vice president and
general manager of pharmaceutical chemicals for Mallinckrodt, Incorporated.
Kelliher senior vice president,

human resources. In her new
role, Kelliher will lead all aspects
of Albemarles global human resources function. Kelliher will report to
Luke Kissam, Albemarles chief executive
ofcer. With over twenty years of human
resources experience, Kelliher has a background in all human resources disciplines,
including organizational change and effectiveness, talent acquisition and development of people. Kelliher has extensive
experience in integration of acquisitions
and workforce planning and has led a
number of global organizations in her career. She most recently served as vice president, human resourcesglobal sales and
enterprise marketing at Hewlett Packard
where she led a team of 30 human resources professionals.
Albemarle names Susan

Kelliher senior vice president,
human resources
Brookfield names Hebert

product manager, powder
flow tester
Albemarle Corporation has named Susan
Brookeld Engineering Laboratories has
People
appointed Vincent Hebert to the

position of product manager Powder Flow Tester (PFT), assuming responsibility for sales of
the PFT in the Americas and coordinating
worldwide sales with
Brookelds international ofces. Hebert
has been the lead sales
engineering specialist
for launch of the new
Vincent Hebert
Powder Flow Tester.
Since joining Brookeld Engineering in
2007, he has also managed all educational
seminars and since November 2009, training programs for Brookeld. Hebert has
more than 25 years of experience in product testing, marketing, technical support
and sales. Prior to joining Brookeld, he
was employed at Measurement Computing
Corp. in Norton, Massachusetts.
Archway Sales, Inc. new

management structure and
recent hires
David Baumstark has taken over the role
as president of Archway Sales. Over the
past several years, Baumstark held the
leading management role within Archways marketing and strategy committees
while directing all of the companys sales
efforts. In his new role, he will also oversee principal management efforts.
Additionally, as part of this role adjustment, Jack Baumstark Jr. has taken
over the role as vice president of Archway
Sales. He will continue to oversee all marketing efforts as well as responsibility for
identifying acquisition targets.
Jack Baumstark Sr. will begin serving
as chairman of Archway Sales, overseeing Archways long term corporate
strategic planning. This will include acquisition negotiations, financing and distribution agreements.
The company also named Aaron Rath
as a principal manager. Rath joins Archway
Sales with a strong background in industrial chemistry and sales management.
With two degrees in chemistry he entered
the chemical business in 2000 and has
hands-on experience in urethane and coatings technology that has yielded papers and
a patent for his rst employer, BASF Corp.
In other personnel news Charles DiComo has joined Archway Sales, Inc. as a
technical sales representative for the northeast region. DiComo has over 12 years experience in sales. He will be responsible for
growing sales in the southern New York
and New Jersey area. Angie Seasholtz has
joined Archway Sales, Inc. in the southern
region. She is a member of Archways sales
support team based out of Atlanta, Ga.
Eric Barta has been promoted to regional
sales manager for the midwest region. He
has been a technical sales representative in
the midwest region for the last eight years
and has more than 20 years experience in
sales. John Darcy has joined Archway
Sales as a network support specialist and
will be assisting internal personnel with information technology projects and support. Lastly, Lindsay Smith has joined
Archway Sales as the assistant regulatory
manager whose responsibilities include assisting sales, customer service and external
customers with the necessary regulatory
information and processes.
Archway Sales is a specialty chemical
distributor, established in 1968, serving
the CASE, polyurethane, graphic arts
and consumer care markets east of the
Rocky Mountains.
AkzoNobel announces
board changes
AkzoNobel has announced a number of
personnel changes in its governance structure. Two new supervisory board members
will be nominated for election by shareholders at the 2012 annual general meeting
of shareholders, while Rob Frohn, board of
management member responsible for specialty chemicals, will leave the company.
The proposed two new supervisory board
members are Sari Baldauf, currently nonexecutive chairman of the board of Fortum
Oyj and director at several other companies, and Ben Verwaayen, currently CEO of
Alcatel-Lucent. Baldauf has senior executive experience building and running global
businesses at Nokia Corporation. She holds
a number of non-executive positions, including at Daimler AG, alongside her role
at Fortum Oyi. Likewise, Verwaayen has
many years experience in international
businesses, including as CEO of BT Group
and as managing director of KPN in the
Netherlands. In addition, Baroness Bottomley will step down from her position on
the supervisory board after having served
the company as a supervisory board member for 12 years. The departure will become
effective on May 1, 2012. Werner
Fuhrmann, executive committee member
responsible for supply chain and sourcing,
will manage specialty chemicals until
Frohns successor is identied.
Michelman CEO appointed to

TechSolve board of directors
Steven Shifman, president and CEO of
Michelman, Inc., has
been appointed to
serve on the TechSolve board of directors. As a TechSolve
board member Shifman will provide
Steven Shifman
guidance on TechSolves overall strategic direction, mission
and growth plan. He will also participate
in delegating responsibilities to the TechSolve executive committee, ofcers and
staff. Since joining Michelman in 1992,
Shifman has held multiple corporate positions in sales management, business unit
management, chief nancial ofcer, and
since 2003 has been president and CEO.
Aakash Chemicals hires

regional manager
AAkash Chemical has
hired Mark Wright as
regional
manager.
Prior
to
joining
Aakash Chemicals,
Wright worked for
Mark Wright
DayGlo Color Corp.
for more than 20 years, serving as vice president of sales the last ve. His experience includes cross discipline teamwork from
concept to commercialization in the graphic
arts, plastics and coatings markets.
Ferguson names new sales and

marketing manager
Ferguson Chemical Innovation has named
Riki Gogna its new business line sales
manager for the coatings, adhesives and
sealants group (CAS), and Christina Pross
its new marketing manager. CW
April 2012
Cytec Industries Inc. has introduced a new

high performance acrylated polyurethane
dispersion for UV curable eld applied
matte coatings on wood, vinyl and vinyl
composition tile (VCT). Ucecoat 7891 dispersion allows for the development of low
gloss formulations without the use of silicas or other particles and dead matte formulations with very low amounts of silica.
This results in formulations with better
shelf life, since the settling of particles is no
longer a concern said the company. Cytec
also said Ucecoat 7891-based oor coatings have a uniform, transparent matte appearance and oor coatings based on
Ucecoat 7891 exhibit a good balance of
exibility and hardness, thus providing
good adhesion and coin resistance. Solvent
and chemical resistance are also provided.
Newly improved gearbox

design of Ross Planetary Mixers
Ross Planetary Mixers are now offered
with newly improved sealed and purged
gearbox assemblies for sensitive applications requiring the tightest protection
against contamination. Ross 40-gallon
Double Planetary Mixers are designed for
high-precision formulations. Two rectangular planetary blades rotate on their own
axes, while they orbit the mix vessel on a
common axis. This mixing action is ideal
for moving viscous uids or wet granulations. The stainless steel heavy-duty sealed
gearbox housing includes a sloped cover to

prevent contamination and pooling of condensed liquids. Solvent vapors and airborne
particles are likewise prevented from entering the purged gearbox. These mixers also
feature a gable-roofed bonnet to avoid dust
or water collection. All ports and connections are tri-clamp design. Atomizing spray
nozzles are installed on dedicated ports for
controlled and spill-free addition of liquid
raw materials into the batch. Other optional features recommended for sensitive
mixing applications include ush discharge
plugs or valves, covers for use with the
portable mix vessels during transport, and
controls integrating the mixer with auxiliary equipment such as vacuum pumps,
heating/cooling units, load cells, etc. Rosss
own Systems & Controls division supplies
pre-programmed and pre-wired controls
for fast installation and start-up.
Phoseon Technology launches

FirePower family of products
Phoseon Technology has introduced the
FirePower family of UV LED curing products. The FirePower products are high
performance water-cooled LED curing
lamps offering either 12W/cm2 or
16W/cm2 peak irradiance. The company
said these products offer advanced capability for new applications in exographic
and wide-format digital printing while
also allowing system builders to increase
their speed in other applications. The FirePower product family is available in three
curing length options: 150x20mm;
225x20mm; and 300x20mm.
BASF offers Chroma Finish,

a low VOC and APEO-free
high performance
colorant technology
Ross Double Planetary Mixers

April 2012
The Wall Systems business of BASF Corporation, a manufacturer of exterior insulation and nish systems (EIFS), stucco and
air/water-resistive barriers, has introduced
a new colorant for projects that require intense colors and high color retention.
Suppliers Corner
Cytec launches new dispersion for field

applied matte floor coatings
BASF's Chroma Finish is a proprietary

technology that can be used to produce the
strong, intense colors often used by corporations to create brand identity. With
Chroma Finish, colors like deep blues and
bright reds can now be produced with warrantied fade resistance. Chroma Finish utilizes low volatile organic compound
(VOC) and alkylphenol ethoxylates
(APEO)-free high performance colorant
technology. The 100 percent acrylic chemistry ensures long term lm exibility and
crack resistance. Although localized conditions can greatly affect color permanence,
BASF Wall Systems offers a six-year warranty against excessive fade.
BYK introduces CarboBYK

9810 CNT dispersion;
BYK 1710 defoamer
BYK has launched its rst CNT dispersion. Carbon nanotubes provide unique
features such as high electrical and thermal conductivity, as well as good mechanical properties. CarboBYK 9810 is an
easy-to-pour, homogenous liquid that facilitates correct dosing, prevents dusting,
and allows for post-addition. Incorporating carbon nanotubes into coatings, printing inks, plastics or adhesives enhances
electrical and thermal conductivity, antistatic behaviour, mechanical properties,
and shielding from electromagnetic waves.
The additive is only recommended for waterborne systems. CarboBYK 9810 is recommended for use in architectural and
industrial coatings, and is also suitable for
use in adhesives, automotive coatings,
plastics industry, printing inks and wood
coatings. BYK has also introduced defoamer BYK 1710 for emulsion paints, PU
and EP coatings. BYK 1710 is a zero emission polymer defoamer free of silicones
and mineral oils. The additive is suitable
in sensitive systems such as alkyd emulsions, PUDs as well as 2-pack epoxy and
PUR systems. BYK 1710 is VOC-free and
fullls all common directives, and it is applicable in many areas such as architecCoatings World | 117
Suppliers Corner
tural, automotive, protective,

wood and furniture coatings, adhesives, ambient curing resins,
coil coatings, and printing inks.
Elementis launches
Rheolate 150 rheological
additive for waterborne
decorative coatings
Elementis has introduced Rheolate 150
rheological additive, a cost effective and
versatile alkali swellable thickener in an
easy to use emulsion form designed to provide excellent low shear viscosity build. It is
very cost effective in medium to high PVC
formulations said the company. Rheolate
150 can be used alone or in combination
with other rheological modiers, e.g. HEC
or PU thickeners to achieve the desired rheological performance. It imparts good sag
and spatter resistance along with improved
leveling and syneresis control and good
color acceptance. Applications include all
latex paints: gloss, semi-gloss and matt;
waterborne adhesives; waterborne inks;
and waterborne sealants. The Rheolate 150
additive provides high viscosity at low
shear rates; excellent sag and anti-settling
resistance; reduces syneresis; reduces spattering during roller application; demonstrates excellent color acceptance; shows
similar dilution behavior to HEC in most
paint formulations; is APEO-free and solvent-free; and has low viscosity and is easy
to incorporate.
Emerald Specialties launches

Lucida Colors EC dispersions
Emerald Specialties has introduced a new
family of UV-curable colorants for print-
performing measureing and coatings appliment in production

cations launched under
lines and workshops.
the Lucida Colors
Automatic measurebrand. The new prodment, single push butuct family, known as
ton operation and
Lucida Colors EC, is
highly repeatable techdesigned for energynology validate Theta
curable (EC) systems
QC as a convenient
and offers high-quality
and reliable solution
pigments with imfor at-line quality conproved handling chartrol. Contact angle is
acteristics and low
an established techodor said the company.
nique for the characFor the printing indusTheta QC, a portable contact
terization of solid
try, the Lucida Colors
angle meter for quality control
surfaces and liquids. It
EC line includes a full
measurements of paints, coatings
consists in depositing a
12-color palette for
and coating processes.
drop of liquid onto a
exographic printing
solid surface and anaand a CMYK set for
sheet-fed applications. It also includes a lyzing the drop shape to investigate wet12-color palette of dispersions and four ting behaviors, providing information on
various material properties such as hoTrans-Oxides for paints and stains.
mogeneity, wettability, adhesion, surfacefree energy and cleanliness. Lab bench
Biolin Scientific launches
contact angle meters have traditionally
Theta QC for quality
been used in research, development and
control measurement
Attension has introduced Theta QC, a quality control laboratories, for instance
portable contact angle meter for quality for the development of paints and coatcontrol measurements of paints, coatings ings. Meeting the demand from industry
and coating processes that enables quick for a more mobile yet precise, fast and
and scientific control of coating and sub- convenient solution for at-line quality
strate homogeneity, wettability, adhesion, control measurements, Attension develsurface-free energy and cleanliness. It can oped Theta QC.
also be used to characterize liquid phase
coating interaction with substrates (e.g. New Powder Flow Pro v1.2
paints). The company said Theta QC is from Brookfield
the first contact angle meter to be com- Brookeld Engineering has released the
pletely wireless, standalone and hand- new Powder Flow Pro v1.2, an updated
held. This enables optimal freedom in version of its automated software used to
movements and on site location when control its Powder Flow Tester. CW
April 2012
April 23 - 26
Paint Technology
Hampton, Middlesex, United Kingdom
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
e.brown@pra-world.com
April 24 - 25
Architectural Coatings
Berlin, Germany
Vincentz Network
Kristin Roubinek
+49 511 99 10-274
www.european-coatings.com
kristin.roubinek@vincentz.net
April 30 May 2
RadTech UV/EB Technology Conference
& Expo 2012
Chicago, Ill., United States
Radtech International, North America
Mickey Fortune
240-497-1242
www.radtech2012.com
mickey@radtech.org
May 1 - 2
Galvanized + Coated Steel Conference
Dearborn, Mich., United States
American Metal Market
212-224-3577
www.amm.com
Major Upcoming Meetings

April 30 May 2: RadTech UV/EB Technology Conference & Expo 2012;
Chicago, Ill., United States
www.radtech2012.com
May 8 10: American Coatings SHOW; Indianapolis, Ind., United States
www.american-coatings-show.com
Technology
Jim Jakubowski
248-475-7709
www.dsct.org
jim.jakubowski@bayer.com
May 7 - 9
American Coatings CONFERENCE
Indianapolis, Ind., United States
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
amanda.beyer@vincentz.net
May 8 - 9
Powder Coating 101
Jacksonville, Fla., United States
Powder Coating Institute
Jennifer Egan
832-585-0770
www.powdercoating.org
jegan@powdercoating.org
May 1 - 3
National Hardware Show
Las Vegas, Nev., United States
Reed Exhibitions
Juliana Van Der Beek
203-840-5566
www.nationalhardwareshow.com
jvanderbeek@reedexpo.com
May 8 - 10
American Coatings SHOW
Indianapolis, Ind., United States
NrnbergMesse North America, Inc.
Dirk Ebener
770-618-58 30
May 3
FOCUS 2012 Conference: Back to the
Basics and Into the Future
Troy, Mich., United States
The Detroit Society for Coatings
May 9 - 12
INACOATING 2012
Jakarta, Indonesia
Gem Indonesia
+6221 5435 8118
www.inacoating-exhibition.com
April 2012
Meetings
American Coatings Show and Conference

is in Indy May7-10
veronica@gem-indonesia.com
May 15
Paint & Coatings Basics
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
May 22 - 24
Radiation Curing Technology
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
June 4 6
ETCC European Technical Coatings
Congress
FATIPEC OCCA Congress
Lausanne, Switzerland
1st European Technical Coatings Congress
+41 61 686 77 11
www.etcc2012.ch
etcc@congrex.com
June 4 - 8
Introduction to Paint Formulation
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
Meetings
June 5 - 6
Functional Coatings
Berlin, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
June 12 - 13
Principles of Waterborne Coatings
PRA
Elisabeth Brown
+44 (0)20 8487 0815
www.pra-world.com
marion.kraemer@feica-conferences.com
July 11 - 13
Inacoat Expo 2012
Jakarta, Indonesia
Monica Anggraeni
+62 21 7892938
ina-coatingpaint.com
ms.nicaanggraeni@gmail.com
September 19 20
Asia Pacic Coatings Show
Jakarta, Indonesia
The Coatings Group
Jeff Montgomery
+44 (0) 1737 855 078
www.coatings-group.com
JeffMontgomery@quartzltd.co.uk
June 15 - 17
The 10th China International Coatings,
Printing Inks and Adhesives Exhibition
& Seminar
Beijing, China
Beijing Osai International Exhibition
Co., Ltd.
Mr. Xu
+86-10-65426818 65702428
www.bsf-expo.com
bjosai@163.com
July 18 - 20
Introduction to Coatings Composition
and Specications
Rolla, Mo., United States
Missouri S&T Coatings Inst.
Catherine Hancock
573-341-4419
coatings.mst.edu
cemv26@mst.edu
September 24 26
Polyurethanes 2012
Atlanta, Ga., United States
The Center for the Polyurethanes Industry
Marie Francis
202-249-6514
www.polyurethanes.org
marie_francis@americanchemistry.com
September 11 - 12
International Marine & Offshore
Coatings Conference
Baltimore, Md., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
September 25 - 26
Polyurethanes for High Performance
Coatings
Berlin, Germany
Vincentz Network
Amanda Beyer
+49 (511) 99 10 - 270
June 19 - 21
Bring on the Heat
Houston, Texas, United States
NACE
Renata Briscoe
281-228-6217
www.nace.org
renata.briscoe@nace.org
September 11 - 12
Powder Coating 101
Pennsylvania, United States (city TBD)
Jennifer Egan
832-585-0770
September 26 - 28
CEPE - Annual Conference & General
Assembly 2012
Sevilla, Spain
Vincentz Network
Svenja Wieck
+49 511 99 10-271
svenja.wieck@vincentz.net
June 20 - 22
2012 China (Shanghai) International
Coatings Expo (CICE)
Shanghai, China
CICE International Department
+86 10 67600791
www.coatshow.cn
meeting@coatshow.cn
September 12 - 13
Additives 2012 Conference
Baltimore, Md., United States
American Coatings Association
Starsha Valentine
202-719-3698, x232
www.paint.org
svalentine@paint.org
July 10 - 11
Powder Coating 101
Seattle, Wash., United States
Jennifer Egan
832-585-0770
September 18 21
World Adhesive & Sealant Conference
Paris, France
Comeet
Marion Krmer
+49 211 695 560 04
www.feica-conferences.com
October 7 9
ASC Fall Convention
Louisville, Ky., United States
The Adhesive and Sealant Council
Matt Croson
301-986-9700, ext. 111
www.ascouncil.org
matt.croson@ascouncil.org
October 9 - 11
ACT '12 (Advances in Coatings)
Sosnowiec, Poland
Anna Pajak
+48 (32) 231 9043
a.pajak@impib.pl CW
April 2012
Classifieds
Equipment for Sale
Blades
Stainless IT
Stainless ITT
CONN Blades
The
Most Efficient & Aggressive Available
UHMW Poly
www.connblade.com
(814) 723-7980
Products & Services
Hainan Zhongxin
Chemical Co., Ltd.
Since 19955, we ffoocus on
C y c l o a l i p h a t i c E po x y R es i n
(Equivaleent to ERL4221,CEL4221,UVR6110)
Visit us on www.zxchem .com.cn

www.tetrachem .com.cn (plant)
Mail to sales@zxchem .com.cn
Tel:+86-8898-36625599(HQ)/+86 -21-54265599(SH)
HIGH SHEAR
MIXERS
Worlds Widest Selection,
Single Stage to Ultra High Shear!
12 -200 HP batch and inline
Free trials in your plant
Many sizes in stock
Ross will beat any major manufacturers quote!
1-800-243-ROSS
USA Tel: 631-234-0500 Fax: 631-234-0691
www.highshearmixers.com
Coatings World
For info on placing classied ads
please contact Patty Ivanov
patty@rodpub.com
April 2012
Classifieds
Products & Services
Employment Opportunities
WWW.COATINGS WORLD.COM
April 2012
Advertising Index
Company Name
Page
Phone
Fax
Website
American Coatings Show ..................................65 .....................+49 511 9910-271 ............+49 511 9910-279 ..........www.american-coatings-show.com
BASF................................................................3, 47 ......................800-251-0612........................................................................www.basf.us/dpsolutions
Blairgowrie Associates, LLC.............................118 .......................602-539-2683.............................................................www.blairgowrieassociates.com
Buhler ...............................................................22 ........................512-466-8005 ...................763-847-9909 ................................www.buhlergroup.com
Burgess Pigment Company................................39 ........................478-552-2544 ...................478-552-1772...........................www.burgesspigment.com
BYK USA Inc......................................................9 .........................203-265-2086 ...................203-284-9158..............................................www.byk.com
Celanese Emulsion Polymers .............................17 ........................ 972-443-4027 .................. 972-443-4945....................www.Celanese-Emulsions.com
Charles Ross......................................................13........................800-243-ROSS...................631-234-0691 ....................................www.dispersers.com
Chemark Consulting ........................................115 .......................910-692-2492 ..................910-692-2523 .......................www.chemarkconsulting.net
Chinacoat 2012................................................107.......................852 2865 0062.........................................................................www.CHINACOAT.net
Conn & Company ...........................................111 .......................814-723-7980 ...................814-723-8502 ...................................www.connblade.com
Cytec Industries.................................................37 ........................800-652-6013 ......................................................................................www.cytec.com
Eastman Chemical Company ............................11.......................800-EASTMAN................................................................................www.eastman.com
Eckart America Corporation .....................Insert 19-20.................502-775-4241 ...................502-775-4249............................................www.eckart.net
Elementis Specialties..........................................35 ........................609-443-2000................................................................................www.elementis.com
EMI ..................................................................109 .......................847-548-0044 ...................847-548-0099 ..................................www.EMImills.COM
Evonik Industries...............................................33 ........................732-981-5347 ...........................................................................................www.tego.us
Evonik Industries................................................5 .........................800-367-4857....................................................................................www.evonik.com
Evonik Industries...............................................25 ........................800-367-4857..................................................................................www.acematt.com
Hebei Chida Manufacture and Trade Co., Ltd. ......55 ......................86-311-86219861 ..............86-311-86219891 ....................................www.cnchida.com
Hoffmann Mineral ............................................43 .....................+49 (0) 8431 53-0 ...........+49 (0) 8431 53-330..................www.hoffmann-mineral.com
King Industries ..................................................27 ........................203-866-5551 ...................203-866-1268 .............................www.kingindustries.com
Kraton ...............................................................67 ......................800-4-KRATON..................................................................................www.kraton.com
Little Joe Industries............................................57 ........................908-359-5213 ...................908-359-5724........................................www.littlejoe.com
Lonza.................................................................71 ........................800-523-7391......................................................................................www.lonza.com
Micro Powders, Inc. ...........................................7 .........................914-793-4058 ...................914-472-7098.............................www.micropowders.com
Munzing........................................................Cover 4 ....................973-279-1306.................................................................................www.munzing.com
Myriant Technologies.......................................113......................855-MYRIANT ................................................................................www.myriant.com
NACE International ..........................................59 ........................314-704-6390.........................................................................................www.nace.org
Nubiola Inorganic Pigments..........................Cover 3 ....................770-277-8819 ...................770-277-8809........................................www.nubiola.com
Phoseon Technology..........................................77 ........................503-439-6446 ...................503-439-6408 ......................................www.phoseon.com
Quartz ...............................................................51 ...................+44 (0)1737 855021...................................................................www.coatingsgroup.com
Red Devil Equipment Co. .................................29 ........................800-221-1083 ...................763-533-0015 ......................www.reddevilequipment.com
Reitech Corporation.........................................115 .......................610-929-9451 .................................................................www.reitechcorporation.com
Ringier Conferences ..........................................53...................86-21-62895533-208 ....................................................................www.ringierevents.com
Sachtleben .........................................................23..............................................................................................................................www.sachtleben.com
Sartomer ...........................................................45 ........................610-363-4100 ...................610-363-4140......................................www.sartomer.com
Shamrock Technologies Inc...........................Cover 2 ....................973-242-2999 ...................973-242-2536 ................www.shamrocktechnologies.com
Soy Technologies, LLC ......................................89 ........................831-459-7132 ....................................................................................www.soytek.com
Specialty Polymers, Inc. .....................................49 ........................800-770-7523 .................................................................................www.specpoly.com
Sunin Machine Co., Ltd. ...................................61.....................886-2-22407863-4..............886-2-22402596.....................................www.twsunin.com
Synasia..............................................................112 .......................732-205-9880 ...................................................................................www.synasia.com
Troy Corporation ..............................................63 ........................973-443-4200 ...................973-443-0843......................................www.troycorp.com
Trust Chem USA ...............................................15 ........................401-398-7301 ...................401-398-7321...............................www.trustchemusa.com
Unimin Corporation..........................................24 ........................800-243-9004 ...................800-243-9005 ........................www.brilliantadditions.com
Wacker Chemical Corporation..........................41 ........................517-264-8790 ...................517-264-8137.........................................www.wacker.com
Yeun Liang Industrial & Co., Ltd. ....................31 ......................+886-7-6161234 ...............+886-7-6160000 .......................................www.ylresin.com
April 2012
Final Coat
Citadel Polyurea Coatings Brings Elegant,

Subtle Look to Dahl Ford Auto Museum
The Dahl Auto Museum used

Citadel Polyurea Coatings Medici
Polyurea Colour Coating System.
When Dahl Ford, one of only five 100-year-old family-owned

Ford dealerships in the United States, began building the Dahl
Auto Museum in La Crosse, Wis., they needed a floor that
could live up to that legacy. They needed flooring that would
look as great as the cars they display, while lasting just as long.
They chose the Citadel Polyurea Coatings Medici Polyurea
Colour Coating System.
The Dahl Museum deserves a oor as tough as the Ford
name, said Patrick Ilfrey, CEO of Citadel Polyurea Coatings.
Its truly an honor and a privilege to be a part of Ford history.
Bare concrete or a solid-color floor would not have brought
the Dahl Auto Museum the elegant look that an iconic collection of American history deserved said the company. The
Citadel coats Ford museum.

Dahl Ford is only one of five 100-year-old Ford dealerships

in the United States.
Medici Polyurea Colour Coating System is capable of applying

two colors at once to produce a natural appearance while providing an elegant look simulating marble, slate or any stone.
The end result was a floor that was aesthetically pleasing
enough to accentuate the historic cars above it without distracting from them.
However, looks alone were not enough. The Medici System not
only looks the part, it is 20 times more durable and 98 percent
more exible than epoxy, according to the company. In addition,
its virtually unlimited pot-life and 24-hour return to service make
it convenient too. Along with the durability and speed, the ultra
low VOCs make this ideal for indoor applications.
From the museums timeline dating back to Andrew H.
Dahl selling Model Ts from his general store, to its recreated
drive-in movie theater with convertibles pulled up to a giant
screen playing American Graffiti, Citadel Polyurea Coatings
said it couldnt be more proud of this opportunity to help
honor one of American historys most iconic symbols. CW
April 2012

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excitement loves stability

Our solutions for energy cure coatings and inks continue

visit us at RadTech, Booth 311,

= registered trademark of BASF Corporation

April 2012 Vol. 17, No. 4

66 The Resins Market

Making Clean Surfaces

Lab Equipment Directory

A UV Curable Grease Resistant Coating

Light Stabilizers Make the UV Protection

Shifting Opportunities for Suppliers

39th Annual Waterborne Symposium

ACS 2012 Exhibitor Guide

April 2012 Vol. 17, No. 4

China The Evolving Innovator or Continuing Imitator?

Business Corner ....................................................60

Patent Pendency: A Great Reason to Cherish Your Trade Secrets

Is your formulation becoming a dinosaur?

Give your prehistoric

For information and samples visit: www.micropowders.com

MICRO POWDERS, INC.

MPI Quality Program Certified to ISO 9001

580 White Plains Road, Tarrytown, NY 10591 Telephone: 914.793.4058

Indy Here We Come!

Tim Wright twright@rodpub.com

We are thinking about the

RPM Acquires Australian Auto Repair and

current and future regulatory limits that

several years to develop these proprietary zero VOC colorants.

Dunn-Edwards launches zero

DuPont Alesta Powder Coatings featured

DuPont solutions will be featured in a

ShawCor receives contract to

buku) Limited, a wholly-owned subsidiary of Pearl Energy, which is the

Custom designed to be the greenest

PPG honors Ohio Auto Kolor

Dunn-Edwards receives RED

PPG has named Ohio Auto Kolor of

Dunn-Edwards has received a Real Estate

Pictured left to right: John Outcalt, Glenn

What makes this the worlds

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PPG Platinum Distributor program, and Greg Benckart, vice

Tnemecs S.W.A.T. protocol

wide corrosion industry, including individuals, companies, organizations, and

PPG Aerospace Materials

Dunn-Edwards selected for

Trust Chem - Chinas Leading Supplier of High

leading building product manufacturers chosen for a two-month

AkzoNobel North America Science Award

ognized individuals for their innovative

Adding to our broad line of Vinyls

Avicor 601 100% acrylic emulsion

VAE emulsions for eco-friendly

dustry, said Robert Wendoll, director of environmental affairs

Specialty Coating Systems

General Motors names BASF as

Jotun opens its manufacturing

normal wall paint

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