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Even if Beef Kebab Burgers (B.K.B.) sells the same type of product,
which is burger, it will be extremely difficult for the competing firms to
copy them because of the innovation we put in it, and they will have to
shift their line of business from American to Middle Eastern dishes,
thus there is a very small chance of developing a substitute product
with lower cost and a higher quality than B.K.B.s burgers.
Main ingredient of our Kebaburgers include Beef Meat, and the supplier
is one of our assets, and in case of any fortuitous event that would
require us to change suppliers, beef meat suppliers are not
concentrated, therefore it is very easy to shift.
Data:
Competing Firms Average Grade:
1.
2.
3.
4.
5.
KFC - 2
McDonalds 2.25
Cerealicious 1.5
Jollibee 2.25
Yvan Navy 1.5
Price completion
1.
2.
3.
4.
5.
KFC Sometimes
McDonalds Sometimes
Cerealicious Sometimes
Jollibee Sometimes
Yvan Navy Never
Advertising
1.
2.
3.
4.
5.
KFC Moderate
McDonalds High
Cerealicious Low
Jollibee High
Yvan Navy Low