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Introduction
Overview on Marketing Planning and Campaign Management
Overview on TFM and TCM
Segmentation
Target Groups
Trade Promotion Management (TPM)
Overview of CRM TPM
Integration with CRM, R/3, APO & BI
CRM TPM Configuration
Master data set up for TPM scenario
Basic Settings
Trade Promotion Detail Settings
Trade Spend Maintenance
Standard Condition Generation
Condition Technique
Condition Maintenance Group
ERP TPM Configuration
Condition Technique
Pricing for Discounts
Campaign Determination
Rebate Agreements
CRM & BI TPM Integration
Planning Profile group integration with BPS Layouts
Key Figure Planning Baseline / Uplift
TPM Reports integration with BI system
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DB tables associated
Class associated
reference based accruals: for reference based accruals the fund usage is created for the
trade promotion - the reference object for the accrual run is the marketing project that
uses the fund but not the fund itself
The setting needs to be done in the accrual method customizing in the CRM system using the
following IMG path;
SAP Customizing Implementation Guide > Customer Relationship Management > Funds
Management > Accruals > Define Accrual Methods
You will find some additional information using the F1 help of the 'fund based accruals' field
If you want to perform an accrual calculation using the fund usage for this fund once it is
released, select this checkbox. The accrual profiles that use the associated accrual calculation
methods with this checkbox selected are then available at the fund type level to identify how the
fund amount will be accrued.
If you want to accrue amounts using a fund usage from another object (for example, trade
promotion management or market development funds), do not select this checkbox.
manually change the end date to today's date - will this change the discount dates?
If this all is not working, please check if the following note is implemented in your system:
1644003 - Cannot change End Date of a released Off-Invoice Promotion
https://service.sap.com/sap/support/notes/1644003
This note solved similar issues. If the issue is related to the button usage only this may be related
to the way the status is set.
Difference Between Campaign Management and TPM:
1)Campaign Management, Here Market do the Mass camapaign in the specific sales area
regarding theire Products and Brands (Aware ness of new Products or rebuilding the Brand
image ) by spending some Budget.
2) In Trade Promotion, Market makes the Trade agreement ( To sell the Particular Products )
with the Particular BP ( Like Distributor/Whole saler ) by giving the Trade promotional
discounts, if he sells will get the TPM discount with in the planned period .
Basically Campaign is using Mass advertise and TPM is to be targetting to the Particular BP to
sell theire prodcuts by offering promotional discount.
Trade Promotion Management is an activity which is done with the help of your channel
partners. The check here is "trade", which means distributors, retailers, wholesellers, re-sellers
etc. The purpose remain the same like to increase customer base or sale revenues but here the
incentives are given to your channel partner.
For ex; Commision to the wholesaler/distributor for selling 100 cartons for a particaular month.
Trade funds are planned at the headquarter level and are then allotted to
business units to spend on trade promotions. The integration of Funds
Management with the SAP TPM strengthens the functionality. The key account
The time line representation of the trade promotion connects every functional unit
with the close integration of business processes along the way till successful
realization of it through the system.
With the increased pace of change, its never been more important to understand how
to make these transformations succeed. A system is as good as the integrity of its
value chain processes. SAP Trade Promotion Management provides real insights to
plan, create, execute and analyse trade promotions with the capabilities to optimize
the promotions by predicting and simulating the best possible scenarios.
For consumer packaged goods companies, trade promotions hold strategic as well as
tactic significance and solutions like these SAP Trade Promotion Management are
phenomenally effective and such well-built systems can make a long-lasting impact in
managing trade promotions with the meaningful contributions to the sales along with
additional defined objectives.
2.
3.
4.
FI posting Accrual run and accrual integration back to TP through Check book
5.
Budget: It represents an initial fund amount which can use or consumer by TPs.
Budget Distribution is done via Budget posting, budget update or budget transfer.
You can update the budget as using the transaction type: Budget update
Budget Posting is done with status Approved. Otherwise it wont appear in the
Funds
checkbook.
Introduction
In CPG industries normally the back end system is SAP ECC. As such the master data like
Customer, Product, and Pricing etc. gets downloaded from ECC to CRM. Since trade promotions
are created in CRM, some important customization settings are required to use the condition type
from ECC to create discount condition records for those condition types in SAP CRM. For this,
the condition maintenance of those condition types needs to be moved from the ECC system to
CRM system.
Conditions Generated In TPM
Four different usage based conditions can be generated in SAP CRM on releasing the trade
promotion. These are
1.
2.
3.
4.
The conditions generated can be viewed under the Discounts tab of trade promotion.
Campaign determination conditions are generated for determining these promotions in the sales
orders that will be created for the particular customer. Based on the CD conditions, a
promotional discount is consumed in the sales order for the particular customer. In order for a
promotional discount to be determined in a Sales order, the sales order needs to be created within
the promotional dates for the customer/product combination used in the promotion creation.
Tab
521
524
App
V
V
CTyp
ZCD0
ZCP0
Logical system
CH2CLNT600 (e.g.)
CH2CLNT600 (e.g.)
Once these condition types & Condition tables are maintained in this table, they are downloaded
using adaptor object DNL_CUST_CNDALL.
Conditions cannot be generated in ECC for these condition types even if they were defined in
SAP ECC as their maintenance has been moved to SAP CRM.
I want to replicate a Trade Promotion to ERP for a particular user status 'x'. As per standard, it
gets replicated on status 'released'.
I understand that I have to configure this in status profile of the Promotion for that particlar user
status entry.
Ans: You can easily do it going into the status profile of the trade promotion, double clicking on
the user status 'x' and setting the 'Transfer to ERP' Business Transaction.
TPM-WBS integration for ECC Accruals and Claims Management
agreements. I achieved this by adding some custom code in BADI and below are the details,
BADI : CRM_MKTPL_OL_OBJ
Class: IF_EX_CRM_MKTPL_OL_OBJ
Method: SET_ATTRIBUTES_BEFORE
Field: STSMA = user status profile name
2. Prerequisite
Middleware setting for replication of transaction data, business partner, product and
condition master data
Define transaction type, item category, pricing procedure, partner det. Procedure,
organization det. Procedure
3. Configuration Steps
3.1 ECC > Integration with Other mySAP.com Components >Customer Relationship
Management > Basic Functions > Campaign Determination > Maintain Access
Sequences
3.2 ECC > Integration with Other mySAP.com Components > Customer Relationship
Management >
Basic Functions > Campaign Determination > Maintain Condition Types
3.3 ECC > Integration with Other mySAP.com Components > Customer Relationship
Management > Basic Functions > Campaign Determination > Maintain
Determination Procedure
3.4 ECC
Management > Basic Functions > Campaign Determination > Activate Campaign
Determination
3.5 Assign campaign det. Procedure here to combination of sales org, distribution
channel, division, doc pricing procedure and customer pricing procedure.
3.6 Add above defined discount type in pricing procedure defined for document type.
3.7 Download all above condition data in CRM. All these setting can be viewed under
CRM> Basic Functions>Campaign Determination
3.8 CRM Master Data Conditions and Condition Technique Condition Technique: Basics
Create Maintenance Group
3.9 Create target group as per requirement. For more details please refer published
artifacts on segmentation.
3.10 Create a campaign and add TG under Segment assignment block.
3.11 Add product for with campaign is being run. After enterting all other details
the campaign and release it.
save
3.13 Create quotation for one of customer in TG and make sure you enter same product
which is added in campaign.
3.14 Go to Product detail screen. Campaign got determined and campaign disount also
calculated.
3.16 Replicate this sales doc in ECC and check table VBKD for campaign assignment to
sales doc.
ASAP Methodology:
The road map is composed of five well-known consecutive phases:
Phase 1 Project Preparation
Phase 2 Business Blueprint
Phase 3 Realization
Phase 4 Final Preparation
Phase 5 Go-Live and support
In today's post we will discuss the first phase.
Phase 1 : Project Preparation
Phase 1 initiates with a retrieval of information and resources. It is an important time to assemble
the
necessary components for the implementation. Some important milestones that need to be
accomplished
for phase 1 include
Obtaining senior-level management/stakeholder support
identifying clear project objectives
architecting an efficient decision-making process
creating an environment suitable for change and re-engineering
building a qualified and capable project team.
Senior level management support:
One of the most important milestones with phase 1 of ASAP is the full agreement and
cooperation of the
important company decision-makers - key stakeholders and others. Their backing and support is
crucial for a
successful implementation.
implementing the materials management and plant maintenance modules, you need to include
people from
both of these departments. The team should also represent management as well as non
management or
"functional" personnel. Sometimes management is less aware of the day-to-day functions of an
organization,
including how implementing SAP will tactically influence those function
application that collects the data. The question and answer format is standard across applications
to
facilitate easier use by the project team.
Issues database:
Another tool used in the blueprinting phase is the issues database. This database stores any open
concerns
and pending issues that relate to the implementation. Centrally storing this information assists in
gathering
and then managing issues to resolution, so that important matters do not fall through the cracks.
You can
then track the issues in database, assign them to team members, and update the database
accordingly.
The initial configuration completed during the base line configuration is based on the
information that you
provided in your blueprint document. The remaining approximately 20% of your configuration
that was not
tackled during the baseline configuration is completed during the fine tuning configuration. Fine
tuning
usually deals with the exceptions that are not covered in baseline configuration. This final bit of
tweaking
represents the work necessary to fit your special needs.
Configuration Testing:
With the help of your SAP consulting team, you segregate your business processes into cycles of
related
business flows. The cycles serve as independent units that enable you to test specific parts of the
business
process. You can also work through configuring the SAP implementation guide (IMG). A tool
used to assist
you in configuring your SAP system in a step-by-step manner.
Knowledge Transfer:
As the configuration phase comes to a close, it becomes necessary for the Project team to be selfsufficient
in their knowledge of the configuration of your SAP system. Knowledge transfer to the
configuration team
tasked with system maintenance (that is, maintenance of the business processes after Go-live)
needs to be
completed at this time.
In addition, the end users tasked with actually using the system for day-to-day business purposes
must be
trained.
underpinning these business processes and preparation for ongoing support, including
maintenance contracts and documented processes and procedures are essential