Vocabulary 21-25

test 6

Choose the best word to fill the gap.

1. You cant maximize sales unless you get the marketing .. right (mix/change)
2. If your business is not market-.., your product might not sell (fed/lead/led).
3. We want our brand to be young, fast and exciting. (picture/image/logo).
4. We will be launching a new product .. early next year (brand/cycle/line).
5. When prices are rising quickly, people say there is a price (hike/boom).
6. Look at the price (cart/label) how much this coat costs.
7.The (franchisor/franchisee) provides goods, help and support to the owner of
the franchise.
8. Wholesalers and retailers are often (distributors/customers).
9. Our magazine offers readers a free (prize/discount/gift).
10. Most of the (advertisers/adverts/advertising) who use our newspaper
are small, local businesses.
Vocabulary 26-29

test 7

Fill in the missing word

1. Customers order our books on our site and pay for them by credit card. We
send the books by post so we dont have any last mile problems.
2. B2B: firms ordering from suppliers over the Internet. This is called
e- procurement.
3. We estimate that sales forecast next year will be about 5%.
4. Abbreviation for the variable costs in making goods: COGS
Costs of goods sold.
5. Selling price minus total costs: net margin, profit margin or mark-up.
6. An article that is very profitable is called a cash cow or money-spinner.
7. The big supermarkets benefit from economies of scale because they get low
prices from their suppliers.
8. We sell this product at less than cost price. A loss leader like this attracts
customers into the shop.
9. Years of underspending on investments in Britains railways have left them in a
bad state.
10. That customer is one of my debtors. He owes me a lot of money.
11. Im afraid I have to write him off he is a bad debt.
12. New customers have to pay upfront before they receive the goods.
Vocabulary 30 - 33 test 8
Fill in the missing word(s).
1. The equipment that a company owns loses value. This is called depreciation.
So, when we do our accounts, we amortize it.
2. The opposite of assets is liabilities.
3. If you pretend that your companys results are better than they really are,
you may be accused of creative accounting or window dressing.
4. The final figure for profit or loss is called the bottom line.
5. A person who is prepared to invest in new, but maybe risky companies is
called a venture capitalist.

6. The total amount of debt that a company has is its indebtedness.

7. Lending companies are often only prepared to lend money if the borrower has
collateral or security.
8. If a company cannot be saved it goes into liquidation or receivership.
Vocabulary 34 37

test 9

Fill in the missing word(s).

1. We do many things but our core business is publishing.
2. Our parent company is New York, but our subsidiary is in London.
3. If you want to buy a house, you might need a mortgage to pay for it.
4. We are about to invest in unit trusts.
5. Metals etc are sold at the commodities exchange.
6. He lost all his money in the stock market collapse in 1987.
7. Prices are still not rising there is no sign of a rally.
8. I put 20,000 in my savings account.
9. Our bank is doing badly and may become a victim of a predator.
10. We have a 55% majority interest in this company.
Fill in the missing word(s).
1. We could call this project very economic, as it will be very profitable.
2. Prices are out of control. The inflation rate is really high at the moment.
3. When people dont have work, they are called unemployed or jobless.
4. The opposite of imports are exports.
5. What is the abbreviation that refers to the value of everything a country produces?
What does this abbreviation stand for? Gross Domestic Product
6. We are experiencing stagnation. The economy has really slowed down.
7. A recession is a period of negative growth.
8. My friend sells fakes. His latest is a Bolex watch!
9. Three men were arrested with $100,000 worth of couterfit notes in the back of
their car.
10. In the 1970s there were a lot of racketeers in New York. Many entrepreneurs
had to pay them not to destroy their businesses.
Vocabulary 38 40

test 10

Fill in the missing word(s).

1. A very bad slump is a depression.
2. When a country imports more than it exports, it has a trade deficit.
3. This car is cheap to buy and to use, it is economical.
4. Slow growth combined with prices that are increasing fast is called stagflation.
6. Another word for forgery is counterfeiting.
7. He was accused of embezzlement as he stole money from his employer.
8. They used the profits from selling drugs to buy houses and land in Europe.
This is an example of money laundering.