Saumya

Kharbanda

01 National Adolescent Health Strategy Publication Design

02

Details

03

Spreads

04 Rungtas Real Tea Range Packaging Design

05

Real Gold pack design + details

06

Real Gold Select, Real Gold Classic design + details

p o rt f o l i o

07

Real Dhamaka, Real Toofan design + details

MD e s I n t e r ac t i o n D e s i g n
u n i v e r s i t y o f wa s h i n g to n

08 Kalam Typeface Design

09

Design process

10

Design process

11

Design process

12 Forest Essentials Illustration for Packaging

13 Wild Stone Grey Packaging Design
14

Background + details

15 Wild Stone Liquid Perfume Spray Packaging Design

16

Background + details

17 BILT Annual Report Cover Design

18 Crompton Greaves Proposed Annual Report Covers
19 Lettering Sketchbook
20

Lettering Sketchbook

National Adolescent
Health Strategy
Publication Design
Rashtriya Kishor Swasthya Karyakram, or the National
Adolescent Health Strategy, is a framework for mobilising
communities, healthcare providers, and educational institutions
towards the betterment of adolescent welfare. It is an initiative
undertaken jointly by the Ministry of Health and Family Welfare
and the United Nations Population Fund (UNFPA).
2013, icd
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Visual Language

The handbook incorporates an eclectic

mix of fabrics; it is dressed like the
young people it seeks to support. The
unpolished charm of distressed fabric is
complemented by a tempered and rational
approach to typography.

S i m p l i f i c at i o n

Easily understandable charts are a key

feature of the handbook. These accomplish
a two-fold purpose of facilitating
comprehension and introducing visual
incidents into a dense volume of text.

Rungtas Real Tea Range Packaging Design

Rungtas is a food processing company that owns the regional tea brand, Real. The challenge
was to redesign and expand the Real range of teas for urban markets and newer retail formats,
addressing a rapidly modernising customer, while creating an architecture to accommodate a
wide range of daily foods.
20132014, icd
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Brand Idea

Local surveys and conversations with

Rungtas customers revealed that they
are keen on urban mobility but rooted in
traditional values. The overall brand idea of
Rungtas stresses success and aspiration,
while the Real brand also stresses
authenticity.

visual language

The flower graphic becomes

a recurring motif, the form
staying constant but the
overall effect changing
across packs. Individual
packs have their own design
details which respond to
product characteristics and
and category requirements.
Shown here are the two
premium blends from the
range.

strength and activity

The strong blends are both named with hindi

words to appeal to small town non-english speaking
segment of the market. Dhamaka (roughly explosive)
simultaneously cues exciting offers and a strong cup
of tea; toofan (storm) cues force and vigour .Moving
away from the calm stillness of the gold variants,
these packs have a lot of movement. Alternative
designs show different ways of creating a distinction
between the premium and strong blends.

Kalam
Typeface Design
Kalam is a self-initiated study
in Devanagari typography and
lettering, leading to a typeface
design (still in its early stages) based
on colloquial handwritten script.
ongoing, personal

My experimentation with calligraphy

led me to a question: to what extent
can calligraphy be explored before
it merely becomes ones own
handwriting, written with an angled
tool? This thought spurred me to
collect over a hundred samples of
handwriting.
These samples were a fun way to
examine the ways in which the script
can be manipulated. The personality
and idiosyncrasies visible in each
handwriting led to some interesting
manipulations of traditional letter
forms. These heavily deviated from
the formal construction of letters,
but were still easily recognizable, and
infused with character.

Before exploring designed type, I

started with studying and practicing
Devanagari calligraphy. This helped
me develop a sensitivity towards the
construction of traditional letter forms.

Exploration of individual letter forms was

an especially enjoyable exercise for me.
However, looking back on my sketches, it
is clear that the direction is too focused
on trying to capture the effortless
construction of informal letter forms, and
lacks typographic finesse. These issues
should be adressed in my next iteration.

10

The first iteration of the typeface has

several flaws, both in individual letter
forms, and as a complete set. However,
following through and completing an
iteration has allowed me to understand
the challenges of designing a typeface.
It has given me a practical perspective
on rhythm and texture, both important
characteristics of any typographic work.

11

Forest Essentials
Illustration for Packaging
Forest Essentials is known for its
luxurious herbal beauty products.
A gift box was designed for the
festive season, with illustrations
to match the existing brand
language
2012, Green Goose Design

12

Wild Stone Grey

Packaging Design
Wild Stone is a brand of grooming
products for men, with a clear and
well-established personality. The
introduction of a new variant called
for a re-imagining of Wild Stones
existing visual language to make it
suitable for a new market segment.
2014, icd

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Brand Idea

A different tone

The existing Wild Stone range asserts a

raw, unpredictable energy. The claw mark
builds a narrative of a woman who is drawn
to an anonymous male, resulting in rapid,
surprising, and entirely sexual encounters.

With Wild Stone Grey, the brand aimed to

enter the workplace with a day fragrance.
The challenge was to give Wild Stone the
credibility to enter a formal space while
still maintaining the personality for which it
is sought out over its competitors.

A secret weapon

The final design takes a cue from mens

work wear. The claw marks manifest
themselves through a visual play, not
obviously visible in the first glance and
creating a double-take effect

14

Wild Stone
Liquid Perfume Spray
Packaging Design
Wild Stone is a well-established
brand for mens deodorants and
perfumes. However, a disruptive
consumer introducing a liquid
deodorant to replace aerosol
has caused a new wave of liquid
perfume sprays into the market,
which includes Wild Stones newest
offering.
2014, icd

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The Challenge

The Wild Stone brand brings with it its core

virtues, which need to be fused with the
announcement of a new product. One of
the challenges at hand was to convey the
new category, which is a midpoint between
perfumes and deodorants. The packaging
needed to differentiate the new pack from
deodorants and reimagine the Wild Stone
look.

The solution

The recommended small dose spray is

interpreted as a sign of the products
potency, where a small spray has a huge
impact. The three-claw brand mark is
condensed into a single dramatized rip.
The series name is expressed as a range
of metals, and the design exploits this
decision.

16

BILT Annual Report

Cover Design
BILT is Indias leading printing paper
maker. The cover reflects the focus
of the report companys CSR
initiatives and sustainability in both
production and profits.
2013 icd

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Crompton Greaves Proposed Annual Report Covers

Proposed covers for Annual Report of Crompton Greaves Limited for the year 2013 -14.
The theme of the report was CGs contribution to smart automation systems for power
generation, transmission and consumption.
2014, icd

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Lettering Sketchbook
19

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