THE BRAND THAT STANDS APART:

KINGFISHER AIRLINES
Why this brand is so important for the UB Group irrespective of its loss
making

The poor aviation industry! Slobbered but questionable, Classy but money cruncher. Yet
somehow this industry never fails to excite me. The crowd pull and push factors act so
strong that their balance seems so far and high. Public and private players have tried
and tested various policies and standards but somehow fell short.
Though loss bearing, there are a few stars that need a reference for being a brand in
reckoning in this fragile and super-dynamic industry. Nonetheless, Kingfisher Airlines is
the leader of the lot.
The world’s youngest airline ever to receive a 5 star rating from Skytrax is indeed, ‘the’
Kingfisher Airlines.

Vijay Mallya, the liquor baron and the owner of United Breweries and Kingfisher
Airlines, is a renowned personality, being the 42nd richest in India. What initially had
begun as a venture into the United Breweries and Kingfisher beer, later on became the
India’s 28th biggest brand, Kingfisher Airlines.
As one of the finest airlines in India, Kingfisher airlines rightly lives up to the
expectations of travelers in general. The airlines, based at Bangalore, incepted its
operation on May, 2005 leasing 4 airbus 320 aircraft.

With the vision to deliver value based, safe and enjoying travel experience to all its
passengers as par with its underlying values Kingfisher Airlines offers myriad exclusive
deals for the convenience of its passengers. Kingfisher Airlines assures a journey ever
cozy and experiencing. It is beyond doubt that Kingfisher Airlines got to be a key player
in the luxury airline segment given the scores of services it comes up with. The airlines
presently runs a fleet of 11 new A320 aircrafts and hook up all the key business and
leisure destinations with over 70 flights daily across India. It is the first airline in India
to sign a pact with Airbus for A380 and A350.

The only and first airline in India to procure the valued ‘Best New Airline of the Year'
award in the Asia-Pacific and Middle East region from Centre for Asia Pacific Aviation
(CAPA). Kingfisher also made it to bag "Service Excellence for a New Airline" award
from Skytrax.
The success of the Kingfisher Airlines and the brand kingfisher itself has only been
possible due to the discerning of one man, Vijay Mallya. When his father Vittal Mallya
left him United Breweries at the young age of 25 years, he had plans to take it beyond
anyone’s expectations and that did happen. The brewery has become a multi-national
corporation of more than sixty companies, and a humungous annual turnover of 439%.
In the very beginning, Mallya had decided that this corporation will not be limited to
beverages only. That is the reason why it expanded to include chemicals, agriculture, life
sciences, leisure and eventually aviation as well in the form of Kingfisher Airlines.
Mallya’s intelligent plans and cunningness has taken his business to the apogee. His
claim of providing the best service in the Indian skies with the Kingfisher Airlines is
indeed one statement, the entire India believes in. The rest has been taken care of by the
excessive awards conferred on the airlines.
With the orders placed for Airbus A 380, Kingfisher Airlines will become the first Indian
airlines to have this aircraft.
Today Dr.Mallya is the strategic partner for the Epic Aircraft and has successfully the
diverged the original intent of his business from maintain aircrafts to actually
constructing them. Until now, operations have not yet begun, and teams are being set up
to provide the blue papers first.

Kingfisher Airlines is one of India’s most valued brands today and the success and worth
has been achieved with an unending effort by the Kingfisher Airlines team to provide
fliers with an experience that truly classifies itself as the Kingfisher Experience,
unreachable and unmatchable!