Beruflich Dokumente
Kultur Dokumente
By
Divya Naik A(14F519)
Harshit Pandey(14F522)
Mandar Bothara(14F532)
Ravitheja Reddy Duvvuri((14F542)
Varun Subramanian(14S556)
The birla group can focus on certain specific sectors and businesses
depending on the long term and growth. From the case it is clear that the
Birla group at present is rather more focused on the long term growth
rather than just the have their foothold on various businesses , unlike
when Aditya Birla was at the helm. Aditya birla was more focused on
expanding his businesses quickly which he did by taking the business
outside India . certain sectors which Birla group can focus on are:
Telecom sector: the 3rd largest mobile services operator in India
is Idea cellular having a wireless revenue market share of 15 % in
Q1 FY 2013.The Company has a very huge subscriber base of over
117 million. Due to advancement in technology, the mobile phone
penetration in India has been increasing at a mercurial rate. So we
can see that there is a huge opportunity for Birla in this market.
Across PAN India, Idea has its presence in 22 circles with 2G services
and 3G services provided in more than 3,000 towns and 10,000
villages. Mobile banking and mobile commerce along with 4G and
LTE are areas where are massive growth opportunity and the group
could focus on in future..
Cement Industry: The cement needs in certain countries are
increasing, especially in countries like China and US is high which
has been mentioned in the case. There is a huge opportunity for
growth in South America in terms of infrastructure. So the group is
trying to expand into the countries in this region. The group is trying
to achieve a deal similar to the Novelis type acquisition in the
cement industry so that it could increase its revenues from this
segment.
Health insurance: Another important sector on which the Birla
group has its focus on. Joint venture with MMI holdings of South
Africa is already being planned. In the South African stock market ,it
Birla had resources, reason for diversification and all other competencies
to grow.
In Birlas case, we see that Grasimm, Hindalco and AB Nuvo are extremely
diversified growing in unrelated sector.
When a conglomerate is divided in smaller firms, the individual firms can
use their competencies in order to create competitive advantage in order
to grow and become profitable.
Even if a part of the business is loss making it can be supported by others
till it gains its profitability.
Thus a firm can diversify in many unrelated business and grow
inorganically to extreme end.
Advantages and disadvantages
Advantages
Economies of scale and vertical
integration and be achieved
Funds can be transferred to loss
making businesses temporarily to
make it sustainable
Multiple resources of different
businesses can be pooled to other
businesses as well
Market related information can be
easily shared for competitive
advantage
Disadvantages
If the diversification is extreme it can
become problematic for the holding
company to manage the conglomerate
Some business can indirectly become
competitors if not organized in proper
structure
The parent company need to manage
multiple businesses and have expertise
in each of them
Too large an organization is prone to
several problems such as diseconomies
of scale
manufacturing company and later it diversified into cement, chemical and Viscose Staple
Fibre. Acquisition of viscose staple fibre industries turned out to be very successful as it the
second largest revenue contributor of Grasim. Like Grasim, Hindalco focused on commodity
market - Aluminium and copper. The strong footing of Hindalco in Aluminium and copper
industry reduced the risk by diversifying which also generated growth opportunities. And AB
Nuvo focused on Telecom and Retail.
Coming to the global context, the global expansion and acquisitions had given Birla
group wide presence in China, Canada, Australia and many other countries. In 1978, Carbon
Black was introduced by Birla Group in Thailand which helped to diversify in other sectors.
Due to rapid technological developments and proper focus on institutionalizing R&D helped
Birla group to be positioned at third rank among worlds producers of insulators and sixth in
carbon black.
Global presence of the group helped them to acquire world class technology which in
turn helped them in improving the standards. In addition, Global diversification helps in
minimizing risk of local fluctuations in currencies and other macro factors. It also helps in
enjoying economic leverage from sharing the infrastructure and R&D facilities.