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A PROJECT REPORT ON

“ANALYTICAL STUDY OF KRISHI SEVA


KENDRA’S IN TELHARA CITY”
A Project Submitted to the Sant Gadge Baba
Amaravati University, Amaravati

In practical fulfillment of requirment for the


Degree of “Master of Commerce”

- Submitted by -
Miss. Minal Hiralal Bhattad

Dr. U. N. Medshikar Dr. M. R. Ingle


Project Guide Project Co-ordinator

Dr. S. N. Raut Dr. S. G. Bhadange


Head of Department Principle

Shri.ShivajiC ollege ofA rts,C om m erce


and Science,A kola

2008 - 2009
Shri.ShivajiC ollege ofA rts,C om m erce and
Science,A kola

Certificate
This is certify that Miss Minal Hiralal Bhattad, is
bonafide student of M.Com. IV semister of Shivaji College of
Arts, Commerce and Science, Akola has satisfactorily conducted
the project work for not less than one academic year & project is
result of the candidates own research work.

Dr. U. N. Medshikar Dr. M. R. Ingle


Project Guide Project Co-ordinator

Dr. S. N. Raut Dr. S. G. Bhadange


Head of Department Principle

Place - Akola
Date -
Shri.ShivajiC ollege ofA rts,C om m erce and
Science,A kola

Declaration
I here by declare that the project entitled “Analyti-
cal Study of Krishi Seva Kendra in Telhara city” is the result
of my own research work for the degree of Master of Com-
merce and I have not submitted it earlier by me to this or any
other univercity.

(Miss Minal Hiralal Bhattad)


Shri Shivaji College of Arts,
Commerce & Science, Akola
Place - Akola
Date -
B alajiK rishiSeva K endra,Telhara

Letter of Transmission
This is certify that, Minal Hiralal Bhattad,
learning in M.Com. II have collected information about the
project of “Analytical Study of Krishi Seva Kendra’s in
Telhara city” and collect information about economical turn-
over and services given by us to farmer.
So this certificate is given by us.

Date :-
Place :-

Manager
Balaji Krishi Seva Kendra,
Telhara
S aiK rishiSeva K endra,Telhara

Letter of Transmission
This is certify that, Minal Hiralal Bhattad,
learning in M.Com. II have collected information about the
project of “Analytical Study of Krishi Seva Kendra’s in
Telhara city” and collect information about economical turn-
over and services given by us to farmer.
So this certificate is given by us.

Date :-
Place :-

Manager
Sai Krishi Seva Kendra,
Telhara
G anesh K rishiSeva K endra,Telhara

Letter of Transmission
This is certify that, Minal Hiralal Bhattad,
learning in M.Com. II have collected information about the
project of “Analytical Study of Krishi Seva Kendra’s in
Telhara city” and collect information about economical turn-
over and services given by us to farmer.
So this certificate is given by us.

Date :-
Place :-

Manager
Ganesh Krishi Seva Kendra,
Telhara
ShetkiK rishiSeva K endra,Telhara

Letter of Transmission
This is certify that, Minal Hiralal Bhattad,
learning in M.Com. II have collected information about the
project of “Analytical Study of Krishi Seva Kendra’s in
Telhara city” and collect information about economical turn-
over and services given by us to farmer.
So this certificate is given by us.

Date :-
Place :-

Manager
Shetki Krishi Seva Kendra,
Telhara
ACKNOWLEDGEMENT

This Project work has been a valuable aspect to


practical approach of my study. It has been an enriching expe-
rience without which full grasp of the therotical would not
been total.
Firstly I would like to express my thanks to my
parents who has been two strong pillars of supports of each
dimension of the study.
I express by indept thans & gratitude towards to
my guide “Prof. Dr. U. N. Medshikar sir” and “H.O.D. of Com-
merce Prof. Dr. S. N. Raut sir” who with his interactive com-
munication of constant encouragement proved to be the yard-
stick in successful completion of project. His constant and
continous support has created a harmonius ambience, which
moulded this project in to a comprehensive one.
I am indebted to every respondent you giving
requied information without, which the success of this research
study would not been possible.

Miss Minal H. Bhattad


N
I DEX
Unit no. Perticular Page no.
I Introduction
1.1 Introduction 1-2
1.2 Position of Krishi Seva Kendra 3
1.3 Project Report 4-5
1.4 Scope of Study 6
II Research Methodology
2.1 Meaning of Research 7
2.2 Limitation and Period 8
2.3 Types of data collection 9
2.4 Methods of data collection 10
III Primary Information of Project
3.1 Structure of Project 11-12
3.2 Machinary and Equipments 13-14
3.3 Place and Building of Project 15-16
3.4 Licence of Project 17-18
IV Financial Study of Project
4.1 Cost of Project 19-24
4.2 Services given by Krishi Seva Kendra 25-27
4.3 Name and Address of Dealers 28
and Suppliers
4.4 Sales and distribution management 29-30
Unit no. Perticular Page no.
V Conclusion and Suggession
5.1 Conclussion 31
5.2 Suggession 32
Appendix
a) Questionnarie 33-34
b) Bibliography 35
c) Interview 36
d) Photographs. 37

TableIndex
Sr. no. Title of Table Page no.
1 3.2 Machinary & Equipments 13
2 4.1 Estimated cost of Project 19

G raphIndex
Sr. no. Title of Graph Page no.
1 3.2 Machinary & Equipments 14
2 4.1 Estimated cost of Project 20
1.1 Introduction
Krishi Seva Kendra plays a big role in increasing the
standard of living of farmars and their agricultural inputs such as
seeds, fertilizers and pestisides and perfect guidance about agricul-
ture.
Establishment of Krisi Seva Kendra is big support to
the farmers. In Krisi Seva Kendra farmers get latest information
about modern agriculture. Due to Krisi Seva Kendra the average
yield of farmers increased and so that average incomes of farmers is
also increased. Overall Krisi Seva Kendra plays good role between
agriculture and farmer.
Due to natural climates like as the very heavy rainfall
or very low rainfall or improper time of rainfall, farmers are disap-
pointed about agriculture and this disappointed is far away Krisi
Seva Kendra.
The main basic of our Indian economic is Agriculture
and India is agriculture base country. Agriculture is backbone of
business economy and Krisi Seva Kendra helps this backbone
tightend. The quality of agriculture products is increased due to
modern agriculture and Krisi Seva Kendra cheer of this modern
agriculture.

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The development of Agricultural Business is depend on follow-
ing two points :-
1) Provide proper arrangement of irrigation to agriculture.
2) Provide latest seeds, fertilizer and pestisides to farmers.
From this points we know that in agriculture most im-
portant is agricultural inputs such as (Seeds, fertilizer and pestisides)
and Krisi Seva Kendra helps farmers to get this inputs very easily at
proper time and in resonable rate.
In Krisi Seva Kendra farmers get information about,
how to use, fertilizers, pestisides in which quantity, proper time,
and in low cost. Krisi Seva Kendra play main role in development
of farmers.

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1.2 Position of Krishi Seva Kendra in Telhara City :-
Telhara is Tahasil place. The population of Telhara city
is about fifty three thousand sixteen village are attach to it.In Telhara
city there are sixteen Krisi Seva Kendra’s out of which eight Krisi
Seva Kendra are situated in main market there which near to agri-
culture product market committee and another five Krisi Seva Kendra
are outside of Telhara city.
All Krisi Seva Kendra sold out mostly seeds fertilizer
and pestisides and some Krisi Seva Kendras are specilist in veg-
etables, seeds and three Krisi Seva Kendras sold Sprinkler set, Drip
Irrigation set, pump set and agricultural equipment with seeds, fer-
tilizer and pestisides. Some owner of this Krisi Seva Kendras are
Graduate in Agriculture course.
In Telhara city few shopkeeper of Krisi Seva Kendras
are giving well information and good services to farmer and other
are intrested in only selling their products. Three Krisi Seva Kendras
hold outhorised dealership of seeds, fertilizers of reputed company
and they sold out good quality and give better services to farmers.
Their godowns are too big and very near to shops. Some shopkeeper
of Krisi Seva Kendra’s give time to time visit to farmers field for
solving their problems.

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1.3 Project Report :-
Project report means how project will build up. Research
process itself is often facinating, sooner or later it will be necessary
to assemble the finding and determinie the validity of the conclu-
sion. There are various questions are arises such as what is in the
project ? which aim of the project etc. Systematic wording of these
things is the Project Report.
The meaning, aim and advantages of project report are
given below.
Meaning :-
In human life agriculture is the apex culture. This cul-
ture produces fundamental principle in human life. Without agri-
culture human being can’t progress and for agriculture, the impor-
tant things is Krishi Seva Kendra.
For establishment of Krishi Seva Kendra there is need
of big fix capital. In this project there is study about how this capital
will build. Other than capital there are more needs like as land, fer-
tilizer, electricity, etc. for establishment of Krishi Seva Kendra. In
this project there is also study of this things.
Aim :-
1) For this project, if there is need of economical help by the bank,
there is essential to make the bank, there is essential to make the
Project Report and also there is essential to prove that this project
is legal.

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2) For this project if there is need of economical help by I.D.B.I.
there is compulsary to prove how this project helps industrial de-
velopment.
Advantages :-
The advantages of Project Report are as follows :
1) With the help of this Project Report there is very easy to build up
the project.
2) By this project there is very easy to demand loan from Bank.

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1.4 Scope of Study :-
Agriculture is the major source of our India’s economy,
Krishi Seva Kendra helps to improve our India economy. The qual-
ity of agricultural products is improved only due to modern agricul-
ture and modern agriculture is only due to the Krishi Seva Kendra.
Economical development of our society and farmers is
due to Krishi Seva Kendra. Because our countries economy is mostly
depend on Agriculture, so there is need to do the Analytical study
of Krishi Seva Kendra and collect the information about it.
1) Collect the information about economical position of Krishi Seva
Kendra.
2) Collect the information about turnover and co-operation in Krishi
Seva Kendra.
3) To know the functions & structure of Krishi Seva Kendra.
4) To study about relation with society farmer of Krishi Seva Kendra.
5) Steps taken by Krishi Seva Kendra for the development of
farmers.
6) How Krishi Seva Kendra plays role or the development of farm-
ers and country is the main aim of project.

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Research Methodology
2. 1 Meaning of Research

2. 2 Limitation and period

2. 3 Types of data collection

2. 4 Methods of data collection


2.1 Meaning of Research :-
One of the important steps in Research process is the
preperation of Research Design. Just as a house builder prepare a
blue print of entire building before commencing the actual construc-
tion the researcher prepares a research design before commencing
the actual research “In research process includes the Research De-
sign, Research report etc.
While preparing research design the probable difficul-
ties, problems and hindrances in research work are taken into ac-
count and possible solution to these are also given. Research design
is a working plan prepared by the researcher before the actual re-
search work.
DEFINATION
1) “Research is a carefull, patient, systematic, deligent inquiry or
examination in some field of knowledge undertaken to establish
facts or priciples.”
-- Webster’s Twentieth Century Dictionary.
2) “Research is a systematic controlled, commercial and critical in-
vestigation of hypothetical proportion about the presumed relation
among natural phenomenon.”
-- Kerlinger

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2.2 Limitations and Period :-
Any work have some limitations, so that the project
“Analytical study of Krishi Seva Kendras in Telhara city” have also
some limitations and period. It is very important for the project and
therefore the period of project “Analytical study of Krishi Seva
Kendras in Telhara” is 2008-2009. And the study of this project is
limited only in Telhara city.

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2.3 Types of data collection :-
The structure of Research is not stable. There are vari-
ous changes in research process. Just as a house builder prepares a
blue print of the entire building before commencing the actual con-
struction the researcher prepare a research design before commenc-
ing the actual research work. And therefore there are various types
of research design. Generally there are four types of Research de-
sign they are as follows :-
Types of Reseach Design :-
1) Exploratory or formulative Design.
2) Descriptive Design.
3) Diagnostic Design.
4) Experimental Design.
For the preperation of Project Research is use the method
of Descriptive Design.
Descriptive Design :- The descriptive research design enables the
researcher to describe a present picture of a phenomenon under in-
vestigation. The methodology involved in such designs is mostly
quantitative in nature producing descriptive data. Some examples
of descriptive research are exit polls conducted by various T.V. chan-
nels and organisations describing voting pattern of electroate, the
study of drug abuse among college students in different universities
sponsored by ministry of Welfare, Govt. of India, a study of price.

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2.4 Date Collection Method :-
The collection of data collection means a purposive
gathering of information relevant to the subject matter of investiga-
tion from the unit of population under investigation.
The data collection is most important thing in the project
work. In the preperation of this project report the data is collected
from both priary and secondary sources.
A) Primary Data -
i) Observation.
ii) Questionnarie.
iii) Interview.
B) Secondary Data -
i) Books.
ii) Megazines.
iii) Internet.
I have visited the following place for getting more de-
tails about Project works.
Ganesh Krishi Seva Kendra, Telhara.

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Primary Information of Project
3. 1 History of Project

3. 2 Machinary and equipments

3. 3 Place and Building of Project

3. 4 Licence of Project.
3.1 Structure of Project :-
1) Marketing :-
Marketing means the material or the things which is related to
formers and his field.
2) Market :-
Where customer and seller meet together is called as Market.
In this market seller sold out material which customer demand.
3) Bank :-
The committee which supply finance to project is called as
Bank. Bank provides services like as short term loan, long term
loan, etc.
4) Advertisment :-
Advertisment is necessary for the growth of sale and it also
helps in increasing demand of object.
5) Transportation :-
Delivery of goods from one place to another place is called as
transportation. Transportation is main thing of this project. Purchase
and sales of goods are not possible without transportation. Now a
days, transportation is very compulsary in any Business.
6) Godown :-
Stock of goods necessary in Business and for this stock of
goods it is necessary to have godown. Storage of fertilizer are mostly
in Godown.

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7) Services :-
Now a days, in marketing ther is too much to provide services
to customer, Krishi Seva Kendra provide seeds, fertilizer, pestisides
to farmers. Also, they provide proper information about agriculture
equipments how to use pestisides, fertilizer. This type of informa-
tion is called as services.
1) Provide information about agriculture.
2) Drawback in Insectisides spraying system.
3) It is compulsary to give proper proportion of insectisides to
farmers.
4) Give information about latest B.T. cotton, Newely launch in
fertilizer and pestisides.
5) Provide the information through farmer meeting camp.

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3.2 List of Machinary and Equipment :-

A) Office and Shops

Sr.No. Machinary Numbers Cost


& Equipment of Items
1 Calculator 2 500.00
2 Telephone 1 1500.00
3 Tube light 2 500.00
4 Fan 2 5000.00
5 Cupboard 1 2000.00
6 Rack 2 10000.00
7 Computer 1 45000.00
8 Counter 2 10000.00
9 Inverter 1 20000.00
10 Electronic Weight 1 5000.00
Machine

B) Godown

Sr.No. Equipment Numbers Cost


of Items
1 Light 1 200.00
2 Delivery Van 1 200000.00

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Graph Intex :-
3.2 Machinary and Equipments

45000

40000

35000

30000

25000

20000

15000

10000

5000

0
Calculator Telephone Tubelight Fan Cupboard Rack Computer Counter Inverter ElectronicWeight
Machine
3.2 Machinary and Equipments

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3.3 Place and Building of Project :-
A) Place :-
While extablishing the project, choosing of land is depend on
structure and type of Project. Land of Krishi Seva Kendra is also
important. Following things have to be considered while choosing
the Krishi Seva Kendra’s shops.
i) Governments Rule :-
Governments have enforced some rule while establishing
Krishi Seva Kendra. These rules have to follow by the owner of
Krishi Seva Kendra like as while selling pestisides no food’s shop
near to Krishi Seva Kendra.
ii) Near to Main Market :-
For easy and fast selling of material it is necessary ths shops
is near to main market. If main market is for away from Krishi Seva
Kendra then there is chances of reduction of sale.
iii) Material availability :-
The launching of Krishi Seva Kendra has proper, where eas-
ily and fast material is possible and this material would in resonable
rate.
iv) Transport facility :-
The place of Krishi Seva Kendra have in such proper place
where easy and fast transportation facility is available.

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B) Building :-
The Building of this project has build with latest techonology
and the following facilities would have in Building.
i) Parking
ii) Godown
iii) Proper atmosphere
iv) Lift
v) Security.

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3.4 Licence of Project :-
While extablishing licence is very important. Without licence
there is no imagination of Krishi Seva Kendra. There are three types
of license they are as follows :-
1) Seeds Licence
2) Fertilizers Licence
3) Pestisides Licence
Procedure to make Licence :-
a) Map of shop.
b) No objection certificate of Muncipal Corporation.
c) No objection certificate of Shop Owner.
d) No objection certificate of adjesent shop and the should not
food’s shop.
e) Principle certificate of companies whose material have to be
sold.
Procedure to prepare Licence :-
a) Firstly printed application of Licence have to be submitted to
Panchyat Samiti agriculture officer.
b) Agriculture office check the application and collect informa-
tion give in the application form and inspect the place of shop
which is shown in application form.

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c) After inspection the agriculture development officer of Zilha
Parishad Akola. Issue the licence which is stamp and signa-
ture.
d) The validity of seeds and fertilizer licence is three years but,
Pestiside’s licence validity is one year.
e) After ending of validity licence should be reneweld by sub-
mitting the renewal fees.
Bu completing this procedure shopkeeper get licence
and then he can start his business of seeds, fertilizer and pestisides
immidiately.

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Financial Study of Project
4. 1 Estimated cost of Project.

4. 2 Services and facility given by Project.

4. 3 Name and Address of Dealers and

suppliers.
4. 4 Sales and distribution management.
4.1 Estimated cost of Project :-

Sr.No. Perticular Amt.

1 Land and Building


A) Land 500 sq.ft.
Rs. 50/- per sq.ft. 25000.00

B) Building
1) Office and sales counter 30000.00
2) Godown 50000.00
3) Toilet 20000.00

Total - 125000.00

Sr.No. Perticular Amt.

2 Machinary and Equipments -


1. Computer 45000.00
2. Fan 5000.00
3. Tubelight 500.00
4. Calculator 500.00
5. Telephone 1500.00
6. Inverter 20000.00
7. Counter 10000.00
8. Rack 10000.00
9. Cupboard 2000.00

Total - 94500.00

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Graph Intex :-
4.1 Estimated cost of Project

50000

45000

40000

35000

30000

25000

20000

15000

10000

5000

0
Land500sq.ft Officeand Godown Toilet
Rs.50/-persq.ft. salescounter

4.1 Estimated cost of Project

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Sr.No. Perticular Amt.

3 Godown
1. Light 200.00
2. Delivery Van 3000.00

Total - 3200.00

Sr.No. Perticular Amt.

4 Current amount -
1. Wages 2000.00
2. Salary 60000.00

Total - 62000.00

Sr.No. Perticular Amt.

5 Material -
1. Seeds 8,31,405.00
2. Fertilizer 9,92,910.00
3. Pestisides 4,31,405.00

Total - 22,55,720.00

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Sr.No. Perticular Amt.

6 Total current capital 23,17,720.00


Fixed Asset 2,22,700.00

Cost of Project 25,40,420.00

Establishment of Capital -

Sr.No. Perticular Amt.

1. Own Capital 10,00,000.00


2. Bank Loan (Cash Credit) 15,40,420.00
2008-2009

Total - 25,40,420.00

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Profitability -

Sr.No. Perticular Amt.

1. Sales 30,00,000.00
Total - 30,00,000.00
2. Material -
1. Seeds 8,31,405.00
2. Fertilizer 9,92,910.00
3. Pestisides 4,31,405.00
3. Salary and wages 62,00.00
4. Land and Building 1,25,000.00
5. Machinary and Equipment 97,700.00

Total - 25,40,420.00

1. Gross Profit 4,59,580.00


6. Sales and distribution expenses 1,00,000.00
7. Interest of Bank (13%) 2,00,254.00

Total Net Profit - 1,59,325.00

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Fixed Asset -

Sr.No. Perticular Amt.

1. Land and Building 1,25,000.00


2. Machinary and Equipment 97,700.00

Total - 2,22,700.00

Current Asset -

Sr.No. Perticular Amt.

1. Goods for sale 22,55,720.00


2. Salary and wages 62,000.00

Total - 23,17,720.00

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4.2 Services and facilities given by Project :-
Following services and facilities are given to customers by
Krishi Seva Kendra.
1) The owner and workers of the project (Krishi Seva Kendra)
are well behaved with customers.
2) The owner give latest information about agriculture, like seed,
fertilizer, pestisides.
3) The workers of the project give time to time visit to custom
ers and guide them how to use pestiside, fertilizer in field.
4) The fertilizer purchased by customers are delivered to their
field without taking extra charges.
5) The owner of Krishi Seva Kendra also give information about
grains market and by this way customer get good profit.
6) In Krishi Seva Kendra customer get time to time and good
supply of agricultural equipment in proper season.
7) The owner of Krishi Seva Kendra give material in credit to
some realiable customer.

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The latest and high yielding seeds which are supplied to cus-
tomers are given below :-

Sr.No. Seeds Name Company Name

1. B.T. Cotton RCH 2 B.T. Rasi


2. Bunny B.T.(B.G.I., B.G.II) N.S.L.
3. Improved Cotton (A.K.A.5, A.K.A.7) M.S.S.C.
4. PKV Hy 2 cotton M.S.S.C.
5. NHH 44 cotton M.S.S.C.
6. Soyabeen JS-335 Krishidhan
7. Soyabeen 342 Mahyco
8. Soyabeen 441 Krishidhan
9. Maize 30V 92 P.H.I.
10. Maize samarth Proagro
11. Maize Ajay N.S.L.
12. Jowar Mahalaxmi 296 DEVGAN
13. Jowar Jyoti J.K.
14. Sunflower SH 3322 DEVGAN
15. Sunflower Sunbred 275 Syngenta
16. Moong AVL 1 Nirmal
17. Moong Kopergaon M.S.S.C.
18. Fooder Jowar Ankur
19. Fodder Maize Ankur
20. Tur Ganesh Shree

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Fertilizer and Pestisides :-

Sr. Fertilizer Company Sr. Pestisides Company


No. No.
1. D.A.P. 18:46:0 Sardar 1. Confidor Boyer
2. Power 23:23:0 Deepak 2. Tatamida Rallise
3. Samarath D.A.P. Zuari 3. Labnate DuPot
4. Samarath 12:32:16 Zuari 4. Avaunt DuPot
5. Sampatti 20:20:0 Zuari 5. Takumi Bollise
6. Muriate of Pottash Deepak 6. Fame Bayer
7. Ujjwala Urea R.C.F. 7. Proclaim Syngenta
8. Suphala 15:15:15 R.C.F. 8. Tilt Syngenta
9. 10:26:26 Godavari 9. Karat Syngenta
10. Samrudhi Multiplex 10. Bavistin B.A.S.F.
11. Annapurna Multiplex 11. Round up Monsynto
12. Virat Shiva 12. Mera 71 Excel
13. Trishul 18:18:10 Shiva 13. Victor I.T.L.
14. Bensulf (Sulphar) Deepak 14. Admire Bayer
15. Single Super phosphat Deepak 15. Tatamono Rallise

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4.3 Name and Address of Dealers & Suppliers :-

Sr.No. Suppliers Name Address

1. Aarti Fertilizers Arti Industries Limited Ragistered


office : 807, 801/23 G.I.D.C. Wapi
Dist. Walsad (Gujrat)

2. Hindustan Insectisides (H.I.L.)


Limited M.I.D.C. Area, Akola

3. Rashtriya Chemical & (RCF) Birla Colony


Fertilizer Limited Tapadiya Nagar, Akola

4. Balaji Hybrid Seeds Industrial estate,


Corporation Naer Yashwant College, Nanded

5. Maharashtra State Seeds Mahabeej, Shivani, Akola


Corporation

6. Abhinav Seeds M.I.D.C. Area, Akola

7. Tulshan Agency 23, Shri Vallabh Comples,


Mangaldas complex, Tilak Road,
Akola

8. Vasant Agrotech Limited Near S.T. Workshop Kaulkhed,


Akola

9. Rohan Agency Gomti Towers, Alankar Market,


Tilak Road, Akola

10. Gandhi Krishi Kendra Gandhi Complex, Opp. SBI, Main


Road, Sangrampur.

11. Swati Seeds Tilak Road, Akola

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4.4 Sales and Distribution Management :-
Any Business is depend on the sales and distribution man-
agement. If sales and Distribution managment is not done properly
in Business then bad effect on business. Therefore, sale and distri-
bution management is very important for Business.
Market is very important in Business. Sales management is a
vital-system of marketing management. Sales management acts as
the dynamic force (muscler power) behind marketing management.
Modern sales manager is not only profit-oriented but also customer-
oriented.
Sales management is a challenging profession. It is respon-
sible for obtaining sales volume, handling the sales operations so as
to make contribution to profits, and for ensuring continous growth.
Sales Management
In sales management customer must be satisfied then the re-
sult is increasement of sale and profit. For the growth of sale fol-
lowing point must be noted :-
1) If the quality of product is good then automatically increase
the demand of product.
2) High quality product of resonable rate in growth of sale.
3) If seller gives good services with sale of product the their
must increase in sale and result in growth of profit.

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Marketing Management
In marketing management seller have to take more efforts for
the increasement of sale. By which way sale of his shop increase
and growth of profit these things are given below :-
1) Seller must have to prove the goods in his shops is good
quality and made by reputed company at resonable rate.
2) The customer who have used seed, fertilizer, pestisides
before his reference and written experience have to be
displayed is shop.
3) He have to advertise that the goods in his shops is made by
latest techonology and very profitable to farmers.

-- x --

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Conclusion and suggession
5. 1 Conclusion

5. 2 Suggession
Conclusion :-
Telhara is situated in Akola district which is Tahasil
place. I am making project “Analytical Study of Krishi Seva Kendra
in Telhara. I am also farmer’s daughter. By studiying this project. I
have come on conclusion that really Krishi Seva Kendra gives lat-
est technology, good quality of seeds, fertilizer and pestisides with
best services.
1) Establishment of Krishi Seva Kendra is easy comparatively
to other Industries.
2) About sixteen villages are attached to Telhara and therefore
there is more chance in increasement of sale.
3) Easily available loans from NABARD, co-operative Bank at
low intrest rate.
4) The supply of goods is according to demand of product, so
the risk is very rare in this business.
5) The Licence can get easily of Krishi Seva Kendra.
6) The Krishi Seva Kendra is good profit earning business.
7) The Krishi Seva Kendra provide good quality and services to
farmers and hence it supports to grow more yield in his field.
8) This business helps in solving the problem about agriculture
& farmers.
9) The finance for Krishi Seva Kendra should be at lower rate.

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Suggession :-
In Establishment of any project many problems can
arises. Following are some suggession for solving the problems.
1) The information can get from District Agriculture product
market committee.
2) Inputs of Krishi Seva Kendra (seeds, fertilizer, pestisides)
should be of only branded company.
3) The renewal of licence should be in proper time and date.
4) Information should be collected about getting capital for
business from Government Scheme.
5) Misuse of pestisides should be avoided.
6) The storage of fertilizer good at proper and safe place.
7) By visiting different camps latest information should be
collected.
8) If market is competative the better services should be
provides.

-- x --

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Appendix

Questionnarie
Bibliography
Map
Interview
Photographs
Questionnarie :-
1) Personnel Information :-
Name :-
Birth Date :-
Education :-
Estd :-
2) When Business was started & what is the name of
Businessman?
________________________________________________
3) Why Krishi Seva Kendra was selected ?
________________________________________________
4) What is the intention for doing this Business ?
________________________________________________
5) Is Krishi Seva Kendra business provide good services to
farmers? Yes or No.
________________________________________________
6) What are the problems for doing this business ?
________________________________________________
7) Is whether plays important role in Krishi Seva Kendra
business ?
________________________________________________
8) Which are the machinary and equipments use for the
Business ?
________________________________________________

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9) What is the form of Krishi Seva Kendra business? Cash or
credit ?
________________________________________________
10) How complaint of customer should be solve ?
________________________________________________
11) By which view you see this Krishi Seva Kendra business ?
________________________________________________

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Bibliography :-

Sr. Writer’s Name Book’s Name Publishers Name


No. and address
1 Shri Sureshkumar Sheti Sanskar Narmada Publishers
Mall Bus Stand square,
Shukla Complex
Akola.

2 Maharashtra State Annual Report Mahabeej Bhawan,


Seed Corporation Krishi Nagar,
Akola.

3 Shri Ashok Vasantlal Krishi Sahitya Sumit Plaza, Gull


Kothari Hill, Market Yard
Pune.

4 Prof. R. N. Ghatode Social Shri Mangesh


Research Prakashan, Ramdas
Peth, Nagpur.

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Interview :-

Sr. Name of Krishi Address Interview


No. Seva Kendra Date
1 Ganesh Krishi Main Road, Telhara 20 March 2009
Seva Kendra Taluka- Telhara
Estd. :- 2003 Dist - Akola

2 Balaji Krishi Near S. B. School 23 March 2009


Seva Kendra Main Road, Telhara
Estd. :- 1980 Taluka- Telhara
Dist - Akola

3 Sai Krishi Opposit S. B. School 28 March 2009


Seva Kendra Main Road, Telhara
Estd. :- 2008 Taluka- Telhara
Dist - Akola

4 Shetki Krishi Main Road, Telhara 30 March 2009


Seva Kendra Taluka- Telhara
Estd. :- 1981 Dist - Akola

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