Beruflich Dokumente
Kultur Dokumente
I, Ms. Dixita Ubhrani, student of T.Y.B.B.A Naran Lala College of Commerce and Management,
Navsari, am going to do survey on, Awareness and Attitude of Consumers towards Green
Marketing. As per the curriculum of B.B.A, we are required to prepare survey project report during
the final semester. No personal information shall be disclosed anywhere in any form.
Demographic Profile:
Gender
: M
( )
Age (years)
: < 20 ( )
20 -30 ( )
Occupation
: Student
( )
Professional ( )
( )
( )
30 40 ( )
40 50 ( )
Businessmen ( )
Service ( )
Housewife
Other
( )
between 5 to 10 lakhs ( )
> 50 ( )
( )
2 to 5 lakhs
( )
No formal education ( )
Post Graduate
( )
School Level ( )
others
( )
Graduate ( )
A little ( )
No ( )
No ( )
Hoardings ( )
Events ( )
Radio Advertisements ( )
7) What is the main reason that makes you feel willing to pay more for the green products?
Enhance quality of life
( )
Environmental protection responsibility
( )
Potential increase of product value
( )
Getting high level of satisfaction
( )
8) Do you agree upon the concept of green products as value for money ?
Yes ( )
No ( )
9) Have you ever read the details mentioned on the Package of a product that emphasizes being
environment friendly ?
Yes ( )
No ( )
) Automobile
) Cosmetics
) Electrical
) Others
( ) Food
( ) Apparels
( ) Mobile / Electronic products