VenusRoldan

MIS677:DecisionSupportandKnowledgebasedSystems
FinalProject KM,DSSandBI

Agenda
1.

CompanyOverview

2. Realtorfunctionsseller/buyers
3. KnowledgeManagement
4. DecisionSupportSystem
5. BusinessIntelligence
6. REStatisticsonTechnology

 National Headquarters
$ 155 Million In 2013 Revenue
350 Employees Chicago &
Washington Office
1.3 Million Members
1,500 local Associations
80 State Associations

 Mission
The core purpose of the National Association of
REALTORS is to help its members become more
profitable and successful.
Vision
The National Association of REALTORS strives to be the
collective force influencing and shaping the real estate
industry.
Is the leading advocate of the right to own, use, and transfer
real property.
It develop standards for efficient, effective, and ethical real
estate business practices.

Realestateagentsperforma
numberoffunctionsforSeller:
Advisingsellersonhowtomakethehousemore

marketable.
Assessingcurrentmarketconditions.
Assistingwithpaperwork.
Negotiatingthesaleprice.
Helpingclientsthroughthearrayoftasksthatmustbe

donebeforesettlement.

Realestateagentsperforma
numberoffunctionsforBuyer:
Showinghomes.
Providinginformationabouthomevaluesandneighborhoods.
Matchingbuyersandsellers.
AssistingwithLenderSelection
Alternativesmultiplecriteriaanalysis(calculationofmarket

value,etc.).
Negotiatingandsigningthecontract.Arrangingforinspections.
Assistingwithclosings,andsoon.

KnowledgeManagement
NARsKMStrategy:
Istocreatevaluefortheirmembersbyofferingthemtheinformationthat

theyneedinordertobesuccessfulwithintherealestateindustry.

HowNARdoit:
Themainrolesofknowledgemanagementinrealestatesectorissharing

bestpractice.
Manageactivitiesofgroupsthatpromotefellowship,andpresentprograms

designedtohelpMembersbemoreknowledgeableandprofessionalin
theirdealingswiththepublicandeachotherthrougheducational
opportunities,networking,touting,andtouringresidentialproperties.

KnowledgeManagement
HowNARdoit:
PersonalizationstrategyworksbestforNARbecause,

theychanneltherightindividualswiththeright
expertisetosuccessfullyservetheirmembersandthe
informationissharedbetweenofficeandindividuals
continuously.

WebBasedDecisionSupportSystemforReal
Estate(DSSRE)
TheDSSREDatabasemanagementsystem(MLS)

includesmodels,anddatabase,enablingadecision
makertomakeacomprehensiveanalysis,find
alternatives,anddeterminethebestpracticeofthe
realestateinformationthatareavailable,thenmake
thebestchoiceandpreparearecommendationfor
theirclients.

 Models
Agentsrunsystemqueries,thesystemperformsthe

tedious,timeconsuming,andrepetitivetasksof
searchingdatabases,retrievingandfiltering
information,anddeliveringitbacktotheuseragent.

Database
Theinformationdeliveredisinaconceptualform(i.e.
digital,numerical,textual,graphical,diagrams,graphs,
photographic,sound,videoanddrawing,etc.),enabling
theagenttoanalyzetheinformationandmakea
comprehensiverecommendationfortheirclients.

PracticalcapabilitiesoftheWeb
BasedDSSforRealEstate
WebBasedDSSforRealEstate(DSSRE)createvaluein:
Helpcustomersassesstheirneeds.
Identifysuitablerealestatetofulfillneeds.
Compareandevaluaterealestate.
Helpcustomersevaluatetheusefulnessofthereal

estateintheafterpurchaseevaluationstage.

WebBasedDecisionSupport
SystemforRealEstate(DSSRE)

WhyDataisimportantonReal
Estate

RealEstateBusinessIntelligence
RBIprovidesthetechnologicaltoolstotherealestate

professionalstoconductbusinesssmoothlyand
conveniently,wherevertheyneedto;allowingthemto
accessandmanagetheinformationinaintuitiveand
easyway,andhelpingtheircustomers'andclientsto
makeawellinformandsoundbusinessdecision.

RBIRealtorToolKit
Internet:Informationisinstantlyavailable.
Email:Abletorespondtosellersandbuyers

immediately.
MLS:Averyadvancedsystemwithlinkstotax
information,schools,neighborhoods,financingand
othervaluableinformation.Thereisnoneedtogoout
andseepropertiesunlessbuyerisinterestedinspecific
homes.
MLSalsoallowstheconsumertoaccessthis
informationwhichempowersthemtotheirown
researchfreeingupvaluabletimefortheagent.

RBIRealtorToolKitContinue
Skype:Stayintouchathome,atworkoronthego.
SmartPhones muchresearchcanbedoneonthe

phonesandhasinstantcommunication.
GPS usedtohavetolookuphomesintheThomas

Guide,nowabletoenterinaddressanddirectionsare
givenincar.

RBIRealtorToolKitContinue
ElectronicLockBoxes Allowsagentaccesstosellers

homesinasafeandsecuremanner.Alsorecords
whichagentshaveseenthehomesotheycanbe
followeduponinaprofessionalmanner.
ZipFormsSoftware Hasall200formsonlinethatare
neededinatransaction.Agentscankeeptrackof
paperworkandsignatures.
DocuSigned:Electronicsignaturetechnologyand
DigitalTransactionManagementservicesfor
facilitatingelectronicexchangesofcontractsand
signeddocuments.

RBIRealtorToolKitContinue
FanPages Becomingmorepopularasitiswidely

acceptedandpreferred(Facebook)toutilizeaFan
Pageforpromotingyourbusinessandsharing
comprehensivelistingdata.
Socialmediachannels:Twitter,Facebook,LinkedIn,

andInstagram,thefastestandmostimmediatewayto
embraceandmarketthemselvesfromamobiledevice.

RealtorsTechnology in 2013
Realtorslistthethreemostvaluabletechnologytoolsthattheyusedin
2013 (excludingemailandcellphone).
RealEstatesoftwareforformsandcontractssuchasAuthentisign
(newthisyear),DocuSign,ZipForms,DotLoop,andFormSimplicity;
SoftwareanddesktoptoolssuchasVisualTour,AdobeAcrobat,PDF
Expert,ToolkitCMA,andAppFolio;
MobileappssuchasDropbox,eKeyapps,Evernote,GoogleMaps,
OpenHomePro,Paragon,Supra;
Tablets(iPad);
DatabasesandpropertylistingsitessuchaslocalMLSs,Realist
(publicrecordsdatabase),REALTOR.com,Trulia,&Zillow;
CRMsolutionslikeT opProducerandeEdge(KellerWilliams);
SocialmediasiteslikeFacebookandLinkedIn.
6

INNOVATIVETOOLSFORMEMBERS

NARSSOCIALMEDIAGROWTH
2013

Technologyin General
How much Realtors spend on technology NOT for
their business in the last 12 months
0%

<
$100

30%

30
18

How much did Realtors spend on technology for

their business in the last 12 months.
0%

<
$100

8
4

30%

Agents
Brokers

Agents
$100-250

15
15

$251-500

Brokers
$100-250

9
5

17
16

$251-500

15
11

$501-1,000

21
20

$501-1,000

27
21

$1,001-2,000

11
16

$1,001-2,000

22
22

$2,001-3,000

4
8

$2,001-3,000

12
19

$3,001-5,000

2
2

$3,001-5,000

5
8

>
$5,000

1
4

REALTORS spent a median of $354 in

the last 12 months on technology NOT
related to their real estate business, this
is a small increase from $300 spent in
2012. 28% spent less than $100, down
from 31%.

>
$5,000

3
9

Agents spent a median of

$848 in the last 12 months
on technology for use in their real estate
business, while Brokers spent a median
$1,410 (up from
$1,122 in 2012).

MLS-Provided Technology
How would you rate the value of your
MLS system for the price you pay?
0%

Do you want your MLS to expand the

technology and services offered?
50 %

50%

0%
Yes, 62

Exceptional

100%
No, 12

24

No Opinion,
26

Similar to 2012, 62% of REALTORS would like their MLS to

expand the technology and services offered.
Reasonable

48

Neutral

13

Not Enough

Poor

Suggestions for improvement include: better accessibility/better

mobile capabilities; better mobile apps; improved CMA software;
more ease of use; updated information; and training.
% for 2012

10

48% of all REALTORS find reasonable value in their MLS; 24%

find exceptional value in it. This is essentially unchanged from
2012.

The most valuable tools provided by MLSs cited most

often are:
Comps/CMAs

Auto-emails to clients/autoprospecting

Education

Public records

Property history information

IMAPP/mapping

Realist

RPR

Statistics

Forms

Authentisign/Docusign

Tax information

Social Media & Networking

For real estate business purposes, which of the
following do you participate in?
0%

What are the reasons you use social media for

your real estate business? Choose all that apply.

80 %

0%

Facebook

77

Building
relationships/

70

LinkedIn

75

Visibility/Exposure/
Marketing

64

Google+

34

Free advertising

51

YouTube

34

Promoting listings

47

Twitter

31

Easy
communication

45

Real Estate
Blogs

19

Prospecting for
clients

43

My Own Blog

15

I learn from it

34

% for 2012

None

Clients expect it

34

Other

I enjoy it

33

Good return on
investment

20

Other

10

Klout
Flickr

5
3

Facebook and LinkedIn continue to be the social media tools that

REALTORS use most, use of both has increased since 2012, back
to usage levels seen in 2011.

80 %

The majority of REALTORS who do use social media for their real
estate business tend to use it mainly to build relationships/network
(70%) and for visibility/exposure/marketing (64%).