Beruflich Dokumente
Kultur Dokumente
1.0 Introduction................................................................................................................1
1.1 Executive Summary....................................................................................................2
1.2 Objectives...................................................................................................................3
1.3 Mission ......................................................................................................................3
1.4 Keys to Success..........................................................................................................3
2.0 Company Summary....................................................................................................4
2.1 Company Ownership..................................................................................................4
2.2 Start-up Summary.......................................................................................................5
2.3 Company Locations and Facilities ............................................................................6
3.0 Services......................................................................................................................7
3.1 Service Description....................................................................................................7
3.2 Competitive Comparison...........................................................................................7
4.0 Market Analysis Summary .......................................................................................8
4.1 Market Segmentation.................................................................................................8
4.2 Market trend ..............................................................................................................9
4.3 Service Business Analysis.........................................................................................9
4.31 Distribution Patterns.....................................................................................9
4.3.2 Main Competitors........................................................................................9
5.0 Strategy and Implementation Summary.....................................................................10
5.1 Marketing Strategy.....................................................................................................10
5.1.1 Pricing Strategy...........................................................................................10
5.1.2 Promotion Strategy .....................................................................................11
5.2 Sales Strategy.............................................................................................................11
5.2.1 Sales Forecast..............................................................................................11
6.0 Management Summary .............................................................................................12
6.1 Organizational Structure ...........................................................................................13
6.2 Management Team....................................................................................................14
6.3 Management Team Gaps ..........................................................................................15
6.4 Personnel Plan...........................................................................................................15
7.0 Financial Plan ...........................................................................................................16
7.1 Important Assumptions ............................................................................................16
7.2 Key Financial Indicators...........................................................................................16
7.3 Projected Profit and Loss..........................................................................................17
7.4 Projected Cash Flow ...............................................................................................19
7.5 Projected Balance Sheet............................................................................................21
7.6 Business Ratios .........................................................................................................23
1. 0 Introduction
In Malaysia, tuition means supplementary academic coaching. Pupils attend tuition
classes on their own volition and pay for the tutoring service. It is a service operated by
the private sector, and is therefore a type of profit-oriented education. Tuition can best be
described as the shadow education system of Malaysia. It has "shadowy" characteristics
1
because tuition has never been part of the government sanctioned public schooling
system; yet it is as widespread as the official one. Tuition is also shadowy in other ways
as well. Its existence is solely reliant on the continuation of the schooling system in its
current form. The emphasis on examination in Malaysian education both gives birth to
and sustains the tuition industry. The range of subjects offered in tuition mimics those in
schools. Teaching techniques are geared towards helping pupils do well in the national
exams. The slightest change in syllabus or exam formats will be met with the swiftest of
response by the tuition industry, often even capitalizing on the situation. No matter what,
tuition
shadows
the
schools
without
fail.
There are two types of tuition - institutional tuition and private tuition. Institutional
tuition refers to tutoring that takes place in a dedicated establishment. These institutions
are variously known as Tuition Centers (Pusat Tuisyen), Guidance Centers (Pusat
Bimbingan) & Learning Centres (Pusat Pembelajaran). In the 1980's tuition centres
began mushrooming in Malaysia. The tuition 'boom' was so sudden that many of these
early operators had to pioneer the assimilation of the word "tuition" into the Malay
Language. Hence several non-standard variants were adopted, such as "tiusyen" and
"tusyen". Since then, however, the proper term has come into usage. The second type,
known as private / personal tuition occurs on a smaller scale. A tutor tuition teacher will
guide a small group of students or even a single student only. In the latter case, it is
known as 1-to-1 tuition (one-to-one tuition). In the former case, it is called group tuition
Regardless of which, private tuition usually takes place at the tutor's home or the
student's. Therefore, private tuition is sometimes referred to as home tuition. Home tutors
and their students are usually matched by tuition agents or tuition agencies / agency. The
popularity of personal / private tuition is on the rise. Together with institutional tuition,
they are both evidence that tuition is here to stay in Malaysia.
environment to encourage independence, constructive problem solving, positive selfesteem and improved self-worth.
We are 100% compliant with the KBSR and KBSM syllabus set by the Ministry of
Education. We strive to lead in the invention, innovation and propagation of modern
educational products and services. Our inventions are designed with the principle of
lifelong learning. We streamline our discoveries and integrate it with our corporate
objective: To Change The Nation by providing our customers with professional
education and training solutions.
Sales are projected to increase each month with annual sales totaling close to RM
350,000. Gross margin, likewise, is expected to increase in correlation, ending at close to
91 % for 2006. With cash flow increasing significantly and expenses remaining
relatively static with only minimal increases, cash flow will experience a similar increase
for each period of financial evaluation. Cash flow is expected to more than double from
just over RM 107,100 in 2006 up to over RM 152,000 for 2007, with corresponding cash
balances of RM 117,100 and RM 185,000. The balance sheet indicates that at the end of
the first year of operation, net worth will be positive and constantly increasing to the
point of RM 512,500 by the end of 2007.
1.2
Objectives
1. To provide:
i.
quality teaching to encourage students learning desire
ii.
quality learning - to build students self confidence
iii.
quality growing to shape students future
2. Expand Bestari Tuition Centre to Lanang and Pedada area by the end of year
2008.
3. To increase shareholders wealth.
1.3
Mission
1.4
Keys to Success
are designed with the principle of lifelong learning. We streamline our discoveries and
integrate it with our corporate objective; To Change The Nation by providing our
customers with professional education and training solutions.
Start-up
Requirements
Start-up Expenses
Legal
Stationery
Brochures
Insurance
Rent
Equipment
Utilities
Leasehold Improvements
Others
Total Start-up Expenses
RM250
RM500
RM200
RM150
RM1300
RM8000
RM2800
RM12000
RM2000
RM27200
RM10000
RM0
RM0
RM10000
Long-term Assets
Total Assets
Total Requirements
RM0
RM10000
RM50000
Investment
Founders
Other
Total Investment
RM50000
RM0
RM50000
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Current Liabilities
RM0
RM0
RM0
RM0
Long-term Liabilities
Total Liabilities
Loss at Start-up
Total Capital
Total Capital and Liabilities
RM0
RM0
(RM27200)
RM22800
RM22800
3.0 Services
Bestari Tuition Centre is set up with the objective of providing quality tuition services to
students and enhances their inter-personal skills.
Malaysian pupils spend a large portion of their day within the confines of their schools.
Nowadays, they seem to be spending an equal amount, if not more, of their time in tuition
classes. This development has led some students in the survey to lament that 'Tuition
dominates our lives'
There are approximately more than 2000 officially registered tuition centers in Malaysia
in 2003. The number of tuition centres operating without proper registration is not known
exactly, but is estimated to be at least matching the legally operating ones. As to the costs
involved, it is not uncommon to find urban households investing hundreds of Ringgit per
month on tuition alone. It is difficult to assess accurately the size of the industry in
monetary terms. This is partly due to the large number of tuition centers operating
without proper registration, hence eluding governmental monitoring. Also, many private
tutors loathe to divulge their earnings from tuition. Whatever the figure made available
officially, it is safe to say that it would be an underestimation of the actual tuition market.
Malaysia is not the only country with a booming demand for tuition. In fact, we are not
even the nation most obsessed with tuition. Parents in South Korea are reported to have
spent US$ 25,000 million (Asiaweek, 1997) on tuition during 1996, which is equivalent
to 150 per cent of the sum that its government invests in education. It is also reported that
typical households spent the equivalent of US$ 1,950 a year on tuition for each child in
secondary school and US$ 1,500 for each child in primary school. South Korea is not
unique in this respect. In Japan, there are tuition centers which are so huge that they are
listed in Japanese stock exchanges. Furthermore, the tuition industry there remains
healthy despite the falling birth rate that has been gradually eroding the pool of potential
clients.
The critical component to our entrance into the market will be approval and support from
the school communities-including teachers and education programs.
especially in urban areas. So does tutoring services that are provided by personal tutors.
Whether its conducted on an individual basis or on an institutionalized form, tuition has
become a large enterprise, mobilizing extensive resources and employing many people.
The tuition industry stands testimony to a definite demand for extra-school coaching and
a healthy demand at that.
10
strategies, Bestari Tuition Centre will develop a reputation for quality and customer
services.
Primary Level
RM40
RM75
RM105
RM130
RM150
Secondary Level
RM60
RM110
RM150
RM180
RM200
The more subjects students take with us, the more money they will save! The discounted
prices can be obtained through a number of different schemes.
Terms of payments are as follows:
11
seminars and previews are held etc. Bestari Tuition Centre provides discounts to 'old'
students who re-enroll. Students from the surrounding neighborhoods are also
chauffeured to and from the tuition classes by the tutors. Besides that, an introductory fee
of 10% from actual fee will be given to those who bring new students.
Following initial promotional activity through advertisements in newspapers, and
distribution of flyers, Bestari Tuition Center will significantly reduce its promotional
efforts in the hope that word-of-mouth will attract potential clients.
In addition, articles will be written for the newspaper and local papers will have
advertising for the new center.
2006
350,000
0
350,000
31,000
2007
395,800
0
395,800
32,500
2008
455,000
0
455,000
36,500
2009
523,400
0
523,400
39,000
2010
585,000
0
585,000
41,500
31,000
32,500
36,500
39,000
41,500
12
Bestari Tuition Centre is currently a small organization headed by six individuals. The
Principal oversees the activities of the Sales and Marketing Manager, Finance Manager,
Administrative Manager and Academic Advisors (Art Stream and Science Stream). The
tuition centre is also staffed by dedicated core of friendly and efficient professional tutors
who have many years of teaching experience.
13
Isabella Tiong
Sales and Marketing
Manager
14
15
2006 (RM)
26,400
24,000
24,000
2007 (RM)
26,400
24,000
24,000
2008 (RM)
26,400
24,000
24,000
2009 (RM)
26,400
24,000
24,000
2010 (RM)
26,400
24,000
24,000
21,600
21,600
21,600
21,600
21,600
21,600
21,600
21,600
21,600
21,600
30,000
0
171,600
30,000
0
171,600
30,000
0
171,600
30,000
0
171,600
30,000
0
171,600
16
Salaries, rent and electricity bill are the major expenses. Besides that, there are
minor expenses like stationery expenses and maintenance fees.
In order to maintain steady gross margins, salaries and advertising expenses are
not likely to increase within the first two years of operation, unless cash flows
significantly increase.
17
18
19
Cash Received
Cash From Operations:
Cash Sales
Cash from Receivables
Subtotal Cash from
Operations
Additional Cash Received
Sales Tax Received
New Current Borrowing
New Other Liabilities
(interest-free)
New Long-term Liabilities
Sales of Other Current
Assets
Sales of Long-term Assets
New Investment Received
Subtotal Cash Received
2006
(RM)
2007
(RM)
2008
(RM)
2009
(RM)
2010
(RM)
140,000
17,797
182,000
26,585
227,000
32,915
266,000
38,570
313,000
45,385
157,797
208,585
259,195
304,570
358,385
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
30,000
187,797
2006
0
30,000
238,585
2007
0
30,000
289,195
2008
0
30,000
334,570
2009
0
30,000
388,385
2010
43,000
33,500
49,000
39,500
55,000
43,500
63,000
50,500
76,500
88,500
98,500
113,500
Expenditures
Expenditures from Operations:
Cash Spending
31,000
Payment of Account
18,000
Payable
Subtotal Spent on
49,000
Operations
20
21,700
10,000
10,000
10,000
10,000
0
70,700
107,097
117,097
0
86,500
152,085
184,710
0
98,500
190,695
257,024
0
108,500
226,070
334,130
0
123,500
264,885
419,800
21
2006 (RM)
127,097
29,300
156,397
2007 (RM)
184,710
39,500
224,210
2008 (RM)
257,024
49,500
306,524
2009 (RM)
334,130
59,500
393,630
2010 (RM)
419,800
69,500
488,400
6,000
12,000
18,000
24,000
30,000
15,700
19,700
23,700
27,700
31,700
172,097
243,910
330,224
421,330
521,000
2007
20,910
0
0
2008
16,824
0
0
2009
9,230
0
0
2010
8,500
0
0
20,910
16,824
9,230
8,500
Total Assets
Liabilities and Capital
Current Liabilities
2006
Accounts Payable
27,397
Current Borrowing
0
Other Current
0
Liabilities
Subtotal Current
0
Liabilities
Long-term
0
Liabilities
27,397
Total Liabilities
22
Paid in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and
Capital
80,000
(27,200)
91,900
144,700
172,097
110,000
(21,000)
134,000
223,000
243,910
140,000
(13,000)
186,400
325,100
330,224
170,000
(8,000)
250,100
412,100
421,330
200,000
(5,000)
307,500
512,500
521,000
144,700
223,000
325,100
412,100
512,500
Net Worth
23
2006
0%
2007
13.09%
2008
14.96%
2009
15.03%
2010
11.77%
17.03
16.19
14.99
14.12
13.34
90.88
91.92
92.82
93.43
93.74
9.12
100
8.08
100
7.18
100
6.57
100
6.26
100
15.92
-
8.57
-
1.55
-
2.19
-
1.63
-
15.92
84.08
8.57
91.43
1.55
98.45
2.19
97.81
1.63
98.37
100
91.14
100
91.79
100
91.98
100
92.54
100
92.91
24
Profit Before
Interest and Taxes
Main Ratios
Current
Quick
Total Debt to Total
Assets
Pre-tax Return on
Net Worth
Pre-tax Return on
Assets
Additional Ratios
Net Profit Margin
Return on Equity
Activity Ratios
Capital turnover
Average Collection
Period
Inventory
Turnover
Debt Ratios
Debt to Net Worth
Additional Ratios
Assets to Sales
Current Debt/Total
Assets
Acid test
Sales/Net Worth
Dividend Payout
27.26
35.30
42.84
49.83
54.68
5.7
5.7
15.92
10.72
10.72
8.57
18.22
18.22
5.09
42.65
42.65
2.19
57.46
57.46
1.63
65.23
61.84
59.03
62.19
61.39
54.85
56.54
58.11
60.83
60.38
2006
26.26
63.51
2007
33.86
60.09
2008
40.97
57.34
2009
47.78
60.69
2010
52.56
60.0
2.03
30
1.62
36
1.38
39
1.24
41
1.12
43
18.93%
9.38%
5.18%
2.24%
1.66%
0.49
15.92
0.62
8.57
0.73
5.09
0.80
2.19
0.89
1.63
5.70
2.42
0
10.72
1.77
0
18.22
1.40
0
42.65
1.27
0
57.46
1.14
0
25
26