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Q2. What are the threats and problems Starbucks may face in the
Future?
Sustainability of success is the most important issue for any successful
company such as Starbucks. Throughout the process of sustaining the
success, Starbucks may face many threats and problems. First, entry of
many competitors in the market forms a real challenge for Starbucks to
maintain success in the future. Therefore, it should achieve a strong
competitive advantage for example by expansion and introduction of new
products and services otherwise it is going to lose its customers. Second,
because of the global warming and the changing environmental conditions,
Starbucks may face a shortage in the supply of coffee beans; therefore face
an increase in the price. Increasing of the price will not only affect the
company but also the customers decision of buying the products. Moreover,
customers preferences may be change to other types of drinks in the future
which will cause a major problem for the company.
References
R E L ATE D AR T I C L E S :
http://www.ivoryresearch.com/samples/business-essay-example-starbucks-reasons-forsuccess/