Beruflich Dokumente
Kultur Dokumente
72 DPI MAGAZINE
ISSUE: 01 of 12
DATE: 08-JULY-2001
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Wh a t
If
Id
eas
Were
Vir
us
es?
replicate itself; it
reproduces by hijacking the DNA of a bacterium, forcing
its host to make
millions of copies of the phage. Similarly, an idea can
parasitically
infect your mind and alter your behavior, causing you
to want to tell your
friends about the idea, thus exposing them to the ideacommunicate to others. Garbled
virus. Any idea
those
more than a pattern of information, one that happens
who aren't too conservative to understand new memes. Or does it?
to have evolved a form
In
which induces people to repeat that pattern. Typical practice, some people are going to be all too ready to commit any
memes include
new meme
individual slogans, ideas, catch-phrases, melodies, that comes along, even if it should turn out to be deadly nonsense,
icons, inventions, and
like:
fashions. It may sound a bit sinister, this idea that "Jump off a cliff and the gods will make you fly."
people are hosts for
Such memes do evolve, generated by crazy people, or through
mind-altering strings of symbols, but in fact this is mis-replication. Notice, though, that this meme might have a lot of
what human culture is
appeal.
all about.
Imagine a group of
This is a vital point: people try to infect each other with those
early Homo Sapiens in the Late Pleistocene epoch. memes which they find most appealing, regardless of the memes'
They've recently arrived
objective
with the latest high-tech hand axes and are trying tovalue or truth. Further, the carrier of the cliff-jumping meme might
show their Homo
never
Erectus neighbours how to make them. Those who actually take the plunge; they may spend the rest of their long lives
can't get their heads around
infecting other people with the meme, inducing millions of gullible
the new meme will be at a disadvantage and will be fools
out-evolved by their
smarter cousins.
the time.
Meanwhile, the memes themselves are evolving, just Whether memes can be considered true "life forms" or not is a
as in the game of
topic of
"Telephone" (where a message is whispered from some debate, but this is irrelevant: they behave in a way similar to
person to person, being
life
slightly mis-replicated each time). Selection favors the
forms, allowing us to combine the analytical techniques of
memes which are
epidemiology,
Hot
P
A
T
O
OTIE
My head used to swim
from the perfume I
smelled.
My hands kind of
fumbled with her white
plastic belt.
I'd taste her baby pink
lipstick
and that s when I d melt
And she d whisper in my ear tonight
she really was mine.
Get back in front, put some hair oil
B u d d y o nH o l l y w a s s i n g i n g h i s v e r y l a s t s o n g .
With your arms around your girl you'd try to sing along.
It felt pretty good. Woo You really had a good time.
Hot patootie, bless my soul, I really love that rockn roll.
I t f e l t p r e t t y g o o d . W o o
Y o u r e a l l y h a d a g o o d
t i m e .
H o t p a t o o t i e , b l e s s m y
s o u l , I r e a l l y l o v e t h a t
r o c k n r o l l .
and
here in Spain
w
e
m
o
s
e
r
e
.
r
ca
You w
visit you by
I wanted to the suburbs of an
As I reached n I became aware of
w
unknown to t I had lost my way
a
h
t
t
c
.I
a
th e f
where to goa
e
id
o
n
d
a
oute
and h
p to get a r
gendcalled you u and you said: Take the
Du warst ir n und
n
io
n
t
e
h
ip
t
and
descr
wo in Spanie
over Sevilla
dem
R4 to Paris on, didnt find the R4
h wollte mithren.
ic
e
v
e
o
r
m
d
a
fa
u bec
to... I
Auto zu dir auf dem
ou again. Yo
i
n
o
and called y I should stay away if
h
c
Ich war s
er mir
angry, said to find the way on my
adtring einfernen
t
S
le
b
a
e
v
t ha
wasnt
n und
t we wouldn
unbekannte h bemerkte,
own and tha for us anyway.
ic
Stadt, als ja gar nicht
enough time ause I had no sleeping
dass ich
uss.
I agreed bec
ich fahren m
ie
w
,
s
is
e
I
u
w
d
r fen,
n
bag.
be dich angeir eine
in the car a city
a
d
h
le
h
t
c
t
I
a
r
s
ign
Bottle
damit du m gibst.
gh this fore
drove throuin my eyes and acciden ibung
o
Wegbeschre die R4, dann
with tears wrong lane of the aut
erst auf
Du sagtest: ber Sevilla nach....Ich
tally on thearks were red and gliund
rief
bahn. The m use of the tears.
htung Paris die R4 aber nicht und dass
ic
R
y
a
c
it
e
n
b
u
d
end,
, fan
ppor t
stened
fuhr weiterl an. Da sagtest du wt ht alleiing me the o
me
ic
a
n
Without givrd, the police stopped
m
dich noch llte, weil ich den Weg r uns htto say a woe pay 350 DM. I tried to I
enug Zeit f
egbleiben so
ten.
and made m elf and explained that on- ich w e und wir auch nicht g
s
d
c
y
in
n
gar
m
I
f
.
h
e
defens
h habe auc hen
d no money ch my ne
a
ic
h
,
e
d
h
n
e
a
t
s
s
s
r
e
le
c
v
r
to sea
was job
e, Ja, ich
erten Flas
ey started
Und ich sagthlafsack. Im Auto klapp en durch diese
sequence th s. Test for alcohol. I
Aug
g
keinen Sc
nen in den gemerkt, dass ich
Tr
it
car for dru the policewoman thatnd
m
r
h
u
f
t
und ich
be nich
. Die
adressed to eep me from fleeing a uld
de Stadt, ha eine Autobahn auffuhr die
m
e
r
f
k
o
h
o
s
t
at she
hold me
falsch auf ngen waren in rot auf die
vince her th
had
u
tried to conbecause my boyfirend ead
ngsmarkier nzten leuchtend durchgen.
u
t
h
ic
R
t
s
y
n
c
I
r
ad not.
have me
alt und gl Trnen in meinen Au zu
p, but she h
nt
Strasse gem
h
just split u pression that she did s
nd ohne mic ert.
u
t
p
p
o
t
n
s
e
im
e
p
e
g
p
hat ha
I h a d th
ir geford
hat mich
She said: "t
Die Polizei u lassen, 350 DM von m s sei und das
even listen. e cant care for that, kept
nz
slo
Wort komme sagte, dass ich arbeit as Auto zerlegt
every day, wot if youre jobless." I ." I
d
,
h
ie
ic
s
chhwehrte mtte- daraufhin haben sen. Der Polizistin,
especially n crime is unforgivable hIig
la
h
b
t
r
e
t
h
en
u
t
a
o
s
ic
Geld n
quiet. "Y
passsed by
ht. Ich mus ich gestern mitgenommht
c
s
u
r
s
a
e
c
g
d
n
n
e
a
g
t
o
ich nic
in, die
kept quie
donwach Dr
utnn
die Tramper mich festhielt, damit it mir, da
ie
a
w
h
h
t
.
a
d
d
s
e
s
la
e
u
g
p
m
a
ie
s
d.ie
ben msste
, whrend s
eam and I`m
.
An awful dr nd can drink coffee
e, sagte ich dass man Verstnis ha Schluss gemacht habe
b
a
h
s
e
a
,
s
d
e
e
a
a
t
n
ger
ck, d
Im awak
abhauen kon
mein Freundh hatte ich den Eindru zuhrt.
c
t
u
h
a
icht,
sie mir nic man keine
hatte sich n
is
n
d
n
t
s
r
e
f knne
V
glich, darau Arbeitslosen." Ich
t
g
a
t
t
r
ie
das pass
ei einer
schwieg.
Sie sagte: " en, erst recht nicht b
bar"
ehm
n ist untragbei.
e
h
Rcksicht n
c
e
r
b
r
e
V
"ihr
ir vor
rasten an mffee trins
o
t
u
A
d
n
u
Ich schwieg jetzt wach bin und Ka ken kann
ass ich
, bin froh, d
m
u
a
Tr
r
e
r
a
furchtb
ppart1
art1
Hase
&
t
t
Go
YOUR JOB?
DO YOU LIKE
UN D
MY
l if e
W ILL BE LIV
ED
...F OR T
HE
TH R
S!
ILLS!