Evan Jacobs

I am a marketing technologist - the cohesive fusion of creative and nerd.

With any product, project or initiative, there are dependencies that leap beyond siloed departments. My core strengths are substantial cross-functional knowledge and a result-focused nature, enabling execution of ideas from conception to implementation.

skills
Marketing strategy + Social Media expertise End-to-end brand development SEO theory + implementation Visual design (graphic, print, presentation) Adobe CS5 (Photoshop, Illustrator, InDesign) PPC/display ad creation + management Salesforce CRM administration experience PHP, MySQL, HTML + Javascript coding Extensive Wordpress CMS experience Amazon Cloud (EC2, S3, Route 53, etc.)

experience
Brafton, Incorporated Head of Creative & Digital October 2010 - Present

Design, code and monetize all group company websites, including the new Brafton.com (launched January 2011) unique traffic +136% since relaunch, hundreds of new leads Developed and orchestrated Brafton's full-spectrum rebranding, launched May 2012 lead an internal team of copywriters and designers (six month project) Collaborate with senior management and department heads to synchronize marketing efforts, brand voice and overall goals Work with staff to define client success metrics and assist with retention plays as needed often provide consultation on SEO implementation and website UX refinements Monitor industry developments and cultivate revenue opportunities in the form of new product ideas or initiatives architected the Newsletter Marketing product Former title: Internet Marketing Manager promoted November 2011 February 2010 - October 2010

Edvisors Network Online Marketing Associate

Designed decks for potential business leads several companies signed on as affiliates due to interest generated through my customized presentations Performed comprehensive reviews of several websites for search engine optimization, brand strategy, content cohesion, and conversion rate growth I maintained our key revenue-generating sites and increased organic traffic 40% and lead conversion over 25% through usability and SEO optimizations Entrusted with the relationships of top revenue clients and worked autonomously to repeatedly satisfy and exceed their expectations Built content pages from scratch and designed related web graphics in Adobe CS4 built full websites, landing pages, redesigned PrivateStudentLoans.com's main revenue generating lead form and overhauled over 200 pages of unique content

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experience (CTD.)
Springboard Creative Marketing & Advertising Assistant April 2009 - March 2010

Developed vital experience in advertising design and creative strategy for crafting brand development campaigns clients included the Kidney Foundation, X Prize Foundation, etc. (non-profit specialization) Aided in managing client projects and facilitating dialogue between the different levels of employees frequent collaboration with the Creative Director, Account Manager and President Regularly copy-proofed and prepared 75+ page investor proposals and collateral for print production with Adobe CS4 worked with the commercial printers on each project to ensure quality control Maintained the Uncharitable brand e-mail (ConstantContact) & Web 2.0 campaign (Site updates, Facebook, Twitter, LinkedIn etc.) June 2007 - September 2008

Schlesinger Associates Qualitative Research Assistant

Pre-screened 50+ respondents a day and assisted client teams with research functions Gained familiarity with major forms of market research, including: ethnographies, focus groups and depth interviews with emphasis in the healthcare, commodities and technology industries Maintained a multi-national CRM database of respondents spanning the USA and UK Worked with clients from a variety of Fortune 500 companies, including Microsoft, InBev, Pfizer and Anheiser Busch

education
Suffolk University BSBA Brand Management & E-Marketing Specialization

Magna Cum Laude, 3.8 GPA Cumulative

2006 - 2009

Griffin Honor Scholar, Full-time Dean's List

affiliations
MENSA International Golden Key Honor Society Beta Gamma Sigma HubSpot IMU Graduate Who's Who YP 2009 Delta Alpha Pi Recipient

WORK SAMPLES
General Portfolio (graphic, presentation, print, web) http://www.scribd.com/ultraviol3tlux Brafton (design + coding) http://www.brafton.com Contentlead (design + coding) http://contentlead.com Castleford (coding) http://castleford.com.au EVOKE, My Personal Portfolio (design + coding + content) coming soon @ http://evoked.us

Thank you for your time and consideration.

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