1.

Name

2.Age
a.Below 18 b. 18-28 c. 39-48 d. above 49
3.Gender
a.Male b. Female
4.Marital status
a.Married

b. Unmarried

5.Nature of family
a.Individual b. joint
6.Educational qualification
a. SSLC b. HSC

c. Degree d. illiterate

7.Monthly income
a. below Rs.3000 b.Rs.3000-6000 c. Rs.6000-10000
d. above 10000
8. Which factor influenced you in buying this fairness cream?
a.Fairness b.Sunscreen c.Fragrance d.None
9. What fairness cream did you use before Fair and Handsome was introduced?
a.Godrej fair glow b.Garnier men c.Fair and lovely menz active
d.Others
10. On what skin color does Fair and Handsome works effectively?
a.White b.Black c.Moderate d.Brown
11. On what type of skin does Fair and Handsome really work?
a.Oily b.Rough c.Dry d.Normal
12. What grade will you give to Fair and Handsome in monetary terms?
a.Excellent b.Very good c.Good d.Not bad
13. If the price of Fair and Handsome increases, to which product will you switch
over to?
a.Same b.Godrej fair glow c.Garnier men d.Fair and lovely menz active

14. What made you use Fair and Handsome for the first time?
a.Friends b.Family/Relatives c.Retailers opinion d.Advertisements
15. For which age group do you think that Fair and Handsome works on
effectively?
a.Less than 25 b.25 to 35 c.35 to 40 d.more than 40
16. How often do you buy Fair and Handsome?
a.Less than 1month b.1 -3 months c.3 -6 months d.more than 6
months
17. How many times do you use Fair and Handsome cream in a day?
a.Once b.Twice c.Thrice d.More than thrice
18. What side effects did Fair and Handsome have on your skin?
a.Pimples
b.Rashes c.Irritation d.Skin allergy
19. How do you rate the effectiveness of Fair and Handsome on sweat control?
a.Excellent b.Very good c.Good d.Average e.Poor
20. How will you rate Fair and Handsome on its effectiveness of smoothness on
your skin?
a.Excellent b.Very good c.Good
d.Average e.Poor
21. What rate will you give for the cream color of Fair and Handsome?
a.Excellent b.Very good c.Good
d.Average e.Poor
22. What rate will you give for the Perfume added to Fair and Handsome?
a.Excellent b.Very good c.Good d.Average e.Poor
23. What rate will you give for the change of skin complexion by using Fair and
Handsome?
a.Excellent b.Very good c.Good
d.Average e.Poor
24. What rate will you give for the packaging of Fair and Handsome?
a.Excellent b.Very good c.Good
d.Average e.Poor
25. For what purpose do you use Fair and Handsome mostly?
a.Good looks b.Reduce skin irritation c.Fairness d.Sweat control

19. What rate will you give Fair and Handsome on protecting your skin from
pollution?

Excellent

Very good

Good

Average

Poor
20. How do you rate Fair and Handsome in reducing fatigue and stress signs in
your face?

Excellent

Very good

Good

Average

Poor
21. Where do you rate Fair and Handsome in its effectiveness in oil control on
your face?

Excellent

Very good

Good

Average

Poor
22. Will you recommend Fair and Handsome to others?


Yes

No
23. Who else in your house use Fair and Handsome?

Father

Brother

Cousin

None
24. How long does Fair and Handsome take to make your face to look fair?

Less than 1 month

1 - 3 months

3 - 6 months

More than 6 months

25. What is the package size of Fair and Handsome that you usually buy?

Small packets

Small tubes

Large one
26. At what times do you use Fair and Handsome?

Intervals

Simultaneously

Occasionally

On reduction of your fairness

27. After having used Fair and Handsome how do you feel about yourself?

Fair

Handsome

Fair and Handsome

Beautiful

Ugly

Disgusting
28. After using Fair and Handsome how do you feel about your outlook?

Youth

Normal

Old
29. From overall uses what rate will you give for Fair and Handsome?

Excellent

Very good

Good

Average

Poor