Abigail Gumery - Media

Focus Group Analysis

This focus group will be based on my interests into the pop music genre. I plan to
target an audience of 11-18 year old females to participate in my focus group as
this is my intended target audience for my magazine.

The stereotypical audience profile:

Who mainly listens to that music: The
genre is stereotyped to be associated with
young teens that are usually female.
Gender: Female
Age: 11-18
Social Class: Working and middle class
Ethnicity: White British
Interests: Fashion, friends, boys, going out, gossip, shopping, hair and makeup
Dress sense: Colourful, trendy, possibly childish?
Why they listen to pop? They idolise the pop stars and they enjoy listening to
upbeat and fun music. They take an interest to the whole image of pop as it
appeals to them.
How often? They listen to pop music quite often as they tend to listen to their
favourite artists a lot.
What they would like in magazines? Artists featured that are of the pop
genre who they will admire. They will be interested in articles with these artists
and gossip about them, as well as fashion, hair and makeup advice.

My target audience (profile of a typical audience):

General background:
Name: Lauren
Age: 16
Ethnicity: White British
Lives in Solihull, West Midlands
Currently is a student, but plans to study Media at University.

Abigail Gumery - Media

Her music preferences: Her favourite genre of music is definitely pop,
although she does like other genres. She likes the pop genre as it relates to the
latest fashion trends and gossip.
Feelings about music magazines: She is very interested in pop music
magazines as they include information about all of her favourite artists.

My Focus Group
Summary of results:
How often do you read magazines?
Sometimes

What attracts you to read a pop magazine?

Main images artists bright colours

Whats makes the front cover look appealing?

Main image cover lines puff mast head

What colours would you like to see on the front of a pop

magazine?
Bright pinks

What sort of articles would you like to see in a

magazine?
Who is in charts specific artists eg. One direction

Would you prefer the contents page to be text based or

image based and why?
Images less boring more engaging

What makes a double page spread attractive to you?

Follows colour scheme and layout

Would you prefer gossip style writing or a more formal

style?
Gossip

What bands or artists would you like to see in a

magazine?
New artists charts

Abigail Gumery - Media

Would you be interested in a free gift with the

magazine?
Yes