NORTHERN INDIA ENGINEERING COLLEGE

[AFFILIATED TO GURU GOBIND SINGH

INDRAPRASTHA UNIVERSITY, DELHI]

Assignment of
Information system management IN PARTIAL
FULLFILLMENT OF
MASTER OF BUSINESS ADMINISTRATION
( MBA )3rd SEMESTER 2013 -2015
SUBMITTED BY
POOJA ARORA

SUBMITTED TO
MRS.SHUCHI SRIVASTAV

PRIYA TALWAR
MANISHA GAUTAM
SHALINI SINGH
PRERNA ARORA

Research paper on SAP Business Suite Software Modules

Abstract:
Enterprise Resource Planning (ERP) systems integrate (or attempt to integrate) all data and
processes of an organization into a unified system. A typical ERP system will use multiple
components of computer software and hardware to achieve the integration. Today's ERP systems
can cover a wide range of functions and integrate them into one unified database ERP stands for
Enterprise Resource Planning. ERP is a way to integrate the data and processes of an
organization into one single system. Usually ERP systems will have many components
including hardware and software, in order to achieve integration, most ERP systems use a unified
database to store data for various functions found throughout the organization. The term ERP
originally referred to how a large organization planned to use organizational wide
resources. In the past, ERP systems were used in larger more industrial types of companies.
However, the use of ERP has changed and is extremely comprehensive, today the term can refer
to any type of company, no matter what industry it falls in. In fact, ERP systems are used in
almost any type of organization - large or small. In order for a software system to be considered
ERP, it must provide an organization with functionality for two or more systems. While some
ERP packages exist that only cover two functions for an organization (QuickBooks: payroll &
accounting), most ERP systems cover several functions. Today's ERP systems can cover a wide
range of functions and integrate them into one unified database.

Table of Contents

1. 1.Body -SAP Introduction

-- Pg4

2. SAP Customer Relationship Management

--Pg5

3. How Companies will benefit with CRM

--Pg7

4.

--Pg8

SAP ERP (enterprise resource planning)

5. How Companies will benefit with ERP

--Pg11

6. SAP Product Lifecycle Management

--Pg11

7. How Companies will benefit PLM

--Pg13

8. SAP Supply Chain Management

Pg14

9. How companies will benefit with SC

--Pg16

10. SAP Supplier Relationship Management

Pg17

11. How companies will benefit with SRM

Pg18

12. Summary

Pg19

13. References

---Pg20

INTRODUCTION
SAP is one of the top leaders in providing ERP:
SAP software allows the integration of all of a companys business operations in
an overall system for planning, controlling and monitoring. Over 1000 ready-made business
processes are available, that include best business practices that reflect the experiences,
suggestions and requirements of leading companies in a host of industries. New features are
continuously being added to releases of R/3. SAP R/3 System provides an integrated suite of
business applications that covers a full range of processes used in almost any business. The main
application groupings are:

SAP Customer Relationship Management

SAP ERP (enterprise resource planning)
SAP Product Lifecycle Management
SAP Supply Chain Management
SAP Supplier Relationship Management

SAP - Customer Relationship Management :

Customer relationship management (CRM) is a broadly recognized, widelyimplemented strategy for managing and nurturing a companys interactions with clients and sales
prospects. It involves using technology to organize, automate, and synchronize business
processesprincipally sales activities, but also those for marketing customers, and technical
support .The overall goals are to find, attract, and win new clients, nurture and retain those the
company already has, entice former clients back into the fold, and reduce the costs of marketing
and client service. [1] Once simply a label for a category of software tools, today, it generally
denotes a company-wide business strategy embracing all client-facing departments and even
beyond. When an implementation is effective, people, processes, and technology work in
synergy to increase profitability, and reduce operational costs
SAP Customer Relationship Management (mySAP CRM) is a complete multichannel suites supporting all customer-facing lines of business across marketing, sales, and
service, as well as customer interaction channels such as the Interaction Center, the Internet, and
mobile clients. It provides:
Cross-industry and industry-specific end-to-end Business Processes.
Flexible and process-based deployment options.
An open, adaptable technology platform, powered by SAP Net Weaver.

At the center of SAP CRM is the SAP CRM server, which consists of CRM Enterprise
functions, CRM Middleware, and various adapters.SAP CRM enables communication channels
between the CRM system and Mobile Clients, Handhelds, the Internet, and telephones or E-mail.
SAP ECC or R/3 systems can be used as backend systems, whereas Business Intelligence (BI) in
SAP Net Weaver and SAP. Supply Chain Management enhance the spectrum of functions.

SAP CRM excels because it does the following:

Provides the flexibility to create unique customer experiences SAP CRM enables a
wide range of end-to-end business processes to address an array of marketing, sales, and service
situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends
to create a more distinctive customer experience.
Drives the organization to more consistent, relevant interactions across all channels
and touch points SAP CRM allows organizations to make the most of every customer
interaction across the entire customer life cycle by ensuring that each interaction is consistent
and relevant, with real-time information about the complete history, context, value, and
profitability of each customer.
Enables end-to-end processes within the industry value chain SAP CRM is the only
application that helps organizations drive customer value, loyalty, and profitability across the
entire value chain. With best-in-class front-office functionality that complements industryspecific processes, SAP CRM turns the vision of customer-driven growth into reality.

How companies can benefit by SAP CRM

One of the most effective ways for a business in any industry to achieve a
competitive advantage is by offering its customers superior service. But how can businesses
provide today's customers with the speedy, reliable, and consistent customer service delivered
though multiple contact channels which they demand?
SAP Business Communications Management software can help by enabling companies
to fully leveraging the expertise of the staff within your organization to fulfill customer
expectations
SAP Business Communications Management provides an advanced, all-IP
communication solution for multichannel contact centers and contact-intensive, multisite
organizations. It replaces traditional communications systems hardware with a software-based IP
telephony solution that can help make your staff's interactions with customers and partners more
effective.
Intelligent routing ensures that customers reach the right people within
organization people with the skills to best address the customers' needs. Plus, unified queuing,
prioritizing, and routing of all contacts, no matter their format telephone, e-mail, fax,
voicemail, text messaging, and the Web ensures that users have a smooth, consistent
experience.

SAP ERP (Enterprise Resource Planning)

A sound foundation is necessary to compete and win in the global
marketplace. The SAP ERP application supports the essential functions of business processes and
operations efficiently and is tailored to specific needs of your industry.
SAP ERP, an application included in SAP Business Suite software, delivers these solutions:
SAP ERP Financials
SAP ERP Human Capital Management
SAP ERP Operations
SAP ERP Corporate Services

SAP ERP Financials :

A sound foundation is necessary to compete and win in the global marketplace. The SAP ERP
application supports the essential functions of your business processes and operations efficiently
and is tailored to specific needs of your industry. SAP ERP, an application included in SAP
Business Suite software, delivers these solutions The world of finance and accounting is
radically changing convergence of accountingstandards, greater expectation for transparency,
more demand by your line of businesspartners for clarity. SAP can help. With more than 30,000
best-run businesses in over 120 countries running our 45 country
specific versions, SAP has enabled companies like yours to thrive in a business environment
characterized by intensified competition, uncertain market conditions, and
increased regulatory oversight.

SAP ERP Human Capital Management

SAP ERP Human Capital Management (SAP ERP HCM) provides features and functions
that along with SAP ERP's end-user service delivery options and workforce analytics can
help you manage the following business processes:
Talent management Support people during every phase of their employment from
recruitment through training, development, and retention. Find the right people, put their
talent to best use, align employee goals with corporate goals, maximize the impact of
training, and retain top performers. With SAP ERP HCM, you can develop and deploy talent
more rapidly and flexibly than ever before. The solution supports and integrates all talent
management processes so you can attract, acquire, educate, and develop talent; identify
and grow future leaders; and align and motivate talent with overall objectives.
Workforce process management Streamline and integrate essential workforce processes
such as employee administration, organizational management, time management, benefits,
payroll, and legal reporting.
Workforce deployment Deploy the right people with the right skills to the right positions
at the right time. Create project teams based on skills and availability, monitor progress on
projects, track time, and analyze results for strategic decision making. You can use SAP ERP
HCM to assign workers to appropriate jobs, projects, and teams; unify resource
management, project execution, and skills management; and optimally, schedule call center
staff and retail staff

SAP ERP Operations

SAP ERP Operations

With SAP ERP operations your organization can realize its full efficiency and cost-effectiveness
potential. With smoother day-to-day operations, you can maximize your profitability, free up
resources and budget so that you can invest more in innovation. Gaining competitive advantage,
you can look toward the future, and operate as a best-run business over the long term.

SAP ERP Corporate Services

With SAP ERP solution, a company can manage real estate; enterprise assets; project
portfolios; corporate travel; environment, health, and safety compliance; quality; and global trade
services more effectively.
SAP ERP Corporate Service can be implemented in:
Real estate management, Enterprise asset.
Project and portfolio management
Travel Environment, health, and safety management ,Quality management .

How companies will benefit with SAP ERP

With SAP ERP Operations, an organization can :

Automate and streamline operational processes with greater adaptability.
Increase productivity in your operations with a role-based solution and centralized
information.
Extend collaboration to all value chain partners.
Improve operations performance with strategic business insight.

SAP Product Lifecycle Management

Product lifecycle management (PLM) is the process of managing the entire
lifecycle of a product from its conception, through design and manufacture, to service and
disposal. PLM integrates people, data, processes and business systems and provides a product
information backbone for companies and their extended enterprise. Product lifecycle
management is one of the four cornerstones of a corporation's information technology structure.
All companies need to manage communications and information with their customers (CRMCustomer Relationship Management), their suppliers (SCM-Supply Chain Management), their
resources within the enterprise (ERP-Enterprise Resource Planning) and their planning (SDLCSystems Development Life Cycle). In addition, manufacturing engineering companies must
also develop, describe, manage and communicate information about their products

SAP PLM supports core business processes in the following areas:

Product management Enables planning and decision making to align high-level
product plans and objectives with corporate growth strategies, supported by product portfolio
analysis and management.
Product development and collaboration Share critical information such as project
plans, technical drawings, product structures, product documentation, service bulletins, audit
results, and change orders across virtual teams.
Product data management Encompasses comprehensive product master and structure
management, optimal recipe and specification control, proactive service and maintenance
management, and graphic visualization and publishing.
Lifecycle management Enables product compliance, product intelligence, product
costing, tool and workgroup integration, project and resource management, and document
management.

How companies will benefit with SAP- Product Lifecycle Management :

The SAP Product Lifecycle Management (SAP PLM) application can help companies
quickly develop and deliver the products that drive your business. With SAP PLM, companies
gain the following benefits:
Reduced costs SAP PLM allows you to outsource tasks and focus on company's core
competencies while controlling the cost of relationship management. The solution also
allows you to manage the cost of changes and evaluate the progress of projects across
product lines.
Better business results With SAP PLM, companies can develop innovative products,
explore new market opportunities, gain a higher market share, and increase customer
satisfaction.
Higher product quality SAP PLM helps companies to manage product quality and reduce
waste throughout every phase of the product life cycle.
Faster development The solution reduces time to market and time to volume by integrating
supply chain management and procurement closely.
Improved manufacturing operations SAP PLM enables you to plan, measure, and track
equipment availability, operation, safety, and maintenance.

Higher productivity SAP PLM increases productivity through an easy-to-use, role-based

enterprise portal that delivers all of the necessary content to workers.
Better business decisions SAP PLM supports decision-making at all levels with powerful
analytics covering areas such as portfolio management, occupational health, product safety,
product quality, and maintenance management.
Lower cost of ownership SAP PLM can be integrated with operational systems, such as
computer-aided design, ERP, CRM, SRM, and SCM systems. Using a modular approach, you
can implement gradually to meet evolving needs.

SAP Supply Chain Management

The SAP Financial Supply Chain Management (SAP FCSM) application helps
support, accounts receivable, credit, and collections teams coordinate communication and
processes to manage receivables, analyze root causes of late payments, and proactively handle
customer disputes providing tools to reduce days sales outstanding, and improve customer
service.
A supply chain is a network of facilities and distribution options that performs the functions of
procurement of materials, transformation of these materials into intermediate and finished
products, and the distribution of these finished products to customers and the process of
managing the whole chain of supply is called Supply Chain Management.
Supply chains exist in both service and manufacturing organizations, although the complexity of
the chain may vary greatly from Industry

SAP FSCM includes the following applications:

SAP Credit Management
Employs sophisticated tools to analyze customer credit worthiness and establish policy
Helps a company to avoid overdue accounts and bad debt losses by proactively managing
customer credit risk exposure
SAP Biller Direct
Enables customer access to invoices, account status, and payment information over the
Internet
Integrates seamlessly with your existing customer or supplier facing portals
SAP Dispute Management
Resolves invoice disputes faster and more systematically
Reduces days sales outstanding (DSO) and improve cash flows
SAP Collections Management
Enables the more effective management of past due accounts
Ensures faster collection of delinquent payments though prioritized collections efforts

How companies will benefit from SAP -Supply Chain Management

SAP SCM can help you transform a traditional linear supply chain into an adaptive network
with the following benefits:
Faster response to changes in supply and demand With increased visibility into the supply
chain and adaptive supply chain networks, you can be more responsive. You can sense and
respond quickly to changes and quickly capitalize on new opportunities.
Increased customer satisfaction By offering a common information framework that
supports communication and collaboration, SAP SCM enables you to better adapt to and
meet customer demands.
Compliance with regulatory requirements You can track and monitor compliance in areas
such as environment, health, and safety.
Improved cash flow Information transparency and real-time business intelligence can lead
to shorter cash-to-cash cycle times. Reduced inventory levels and increased inventory turns
across the network can lower overall costs.
Higher margins With SAP SCM, you can lower operational expenses with more timely
planning for procurement, manufacturing, and transportation. Better order, product, and
execution tracking can lead to improvements in performance and quality and lower costs.
You can also improve margins through better coordination with business partners.

SAP Supplier Relationship Management

Many businesses are seeking to increase bottom-line cost savings delivered by
sourcing and procurement functions. By focusing onprocurement operations as profit centers,
forward-looking companies are strengthening supplier relationships and making procurement a
more strategic partner in the organization.
The SAP Supplier Relationship Management (SAP SRM) application automates, simplifies,
and accelerates procure-to-pay processes for goods and services. With SAP SRM, you can reduce
procurement costs, build collaborative supplier relationships, better manage supply bases, and
improve companies bottom line with innovative offerings and a faster time to market.
Part of the SAP Business Suite family of business applications, SAP SRM delivers an
integrated offering for automating goods and services procure-to-pay processes and extending
the value delivered by SAP Business Suite. To see exactly how SAP SRM can add value to the
company.
Procurement Business Process Outsourcing More and more, organizations

opting for business process outsourcing (BPO) are turning to

providers whose services are powered by SAP applications. Learn
how you can generate sustainable business value and
dramatically lower costs and BPO risk with BPO-specific
process solutions.

How companies will benefit from Supplier Relationship Management :

SAP SRM provides companies with the tools to drive superior results through an
end-to-end procurement process. Activities such as spend analysis, category management,
requisitioning, sourcing, contract life-cycle management, invoicing, and supplier
management, are part of an integrated platform.
SAP SRM enables organization to achieve the following business benefits:
Sustainable cost savings SAP SRM enables tight process integration. As a result,
companies are able to achieve a closed loop from source-to-pay. Aggregating spend in a
single platform leads to optimized spend and supplier relationship management.
Contract compliance SAP SRM provides visibility into enterprise expenditures and enables
the procurement organization to effectively demonstrate that spending activities, contracts,
and supplier interactions adhere to corporate guidelines.
Competitive advantage SAP SRM gives you the tools to partner with key suppliers to
differentiate in your market, define your supplier management approach, and determine the
key metrics that are used to determine supplier success.

Summary
As the world's leading provider of business software, SAP delivers products and
services that help accelerate business innovation for our customers. SAP believes that doing so
will unleash growth and create significant new value for the customers, SAP, and ultimately,
entire industries and the economy at large. Today, customers in more than 120 countries run SAP
applications from distinct solutions addressing the needs of small businesses and midsize
companies to suite offerings for global organizations.
Founded in 1972, SAP has a rich history of innovation and growth as a true industry leader. SAP
currently has sales and development locations in more than 50 countries worldwide and is listed
on several exchanges, including the Frankfurt Stock Exchange and NYSE under the symbol
"SAP."
Helping Companies Become Best-Run Businesses
SAPs vision is for companies of all sizes to become best-run businesses. In today's challenging
business environment, best-run companies have clarity across all aspects of their business, which
allows them to act quickly with increased insight, efficiency, and flexibility. By using SAP
solutions, companies of all sizes including small businesses and midsize companies can
reduce costs, optimize performance, and gain the insight and agility needed to close the gap
between strategy and execution. To help our customers get the most out of their IT investments
so that they can maximize their business performance, our professionals deliver the highest level
of service and support.

References

Alexis Leon (2009), Enterprise Resource Planning

Tata McGraw-Hill Publications

Kevin McDonald (2008), Mastering the Business Information warehouse

Wiley Publications.
George W Anderson SAP Implementation Unleashed
Sams Publishing .
Webpage Source
http://www.sap.com/usa/solutions/business-suite/
last updated 06/23/10