Created

by Oct
EDGAR
Online,
APPLE
INC
TABLE1
Form
Type:
Period
End:
Sep27,
25,
2010 Inc.
Date
Filed:
2010
California
(State
or 10-K
other
jurisdiction
of
incorporation
or
organization)
1
Infinite
Loop
Cupertino,
California
(Address of principal executive
offices)

94-2404110
(I.R.S. Employer Identification No.)
(Zip Code)

95014

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE2
Form
Type:
10-K
Period
End:
Sep27,
2010 Stock
Date
Filed:
2010
Price
Range
of25,
Common
The
priceMarket
range
share
of quarter
common
presented
below
represents
the highest
and lowest
sales
prices per
for the
Company's
common
stock
the
NASDAQ
Global
Select
during
each
ofstock
the two
mostonrecent
years.

Fiscal
2010
price
range
common
share per
Fiscal per
2009
price
range
common
share

$
$

293.53Fourth Quarter
$
188.90
$

235.56
134.42

$
$

279.01 Third Quarter

146.40

ow
represents
the highest
NASDAQ
Global
years.

Third Quarter
$
$

199.25
102.61

$
$

231.95Second Quarter
109.98 $
-

$190.25
78.20

$
$

First Quarter
209.35
119.68 $

$180.70
-

$180.70
79.14

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE3
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Apple
Inc.
500
S&P
Computer
Hardware
Dow
Jones
US Technology

September
30,2005
30,2006
30,2007
$
100 September
$
144
286
111 September
$
129
107
158
$
100
$$
106
131

September
30,2008
30,2009
30,2010
$
212 September
$$
346
$
529
101
94 September
103
132
157
186
$
100
111
$
124

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE4
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010share:
Date
Filed:
sales
Net
income
Earnings
per
common
Basic
Diluted
Cash
dividends
declared
per
common
share
Shares
used
in
computing
earnings
per
share:
Basic
Diluted
Total long-term
cash,
cash
equivalents
marketable
securities
assets
Total
obligations
liabilities
shareholders'
equity (a)and

$
$
$0
$

2010
65,225
14,013
15.41
15.15
909,461
924,712
51,011
75,183
5,531
27,392
47,791

$
$
$0
$

2009
42,905
8,235
9.22
9.08
893,016
907,005
33,992
47,501
3,502
15,861
31,640

$
$
$0
$

2008
37,491
6,119
6.94
6.78
881,592
902,139
24,490
36,171
1,745
13,874
22,297

$
$
$0
$

2007
24,578
3,495
4.04
3.93
864,595
889,292
15,386
24,878
687
10,347
14,531

$
$
$0
$

2006
19,315
1,989
2.36
2.27
844,058
877,526
10,110
17,205
395
7,221
9,984

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE5
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
27,
Net
Sales
by
Operating
Americas
net
sales
Europe
net
sales
Japan
net
sales
Asia-Pacific
net
sales Segment:
Retail
net
sales
Total net sales
Mac
Unit
Sales
by
Operating
Americas
Mac
unit
sales
Europe
Mac
unit
sales
Japan
Mac
unit
sales
Asia-Pacific
Mac
unit
sales Segment:
Retail
Mac
unit
sales
Total Mac unit sales
Net Sales (a)
by Product:
Desktops
Portables
(b)
Total Mac net sales
iPod
Other
music
related
products
and
services
(c)
iPhone
and
related
products
and
iPad
and
related
products
services
(e)(d)
Peripherals
and
other
hardware
(f)services
Software,
service
and
otherand
sales
(g)

$
$

Total net sales

Unit Sales(a)
by Product:
Desktops
Portables
(b)
Total Mac unit sales

Net sales per Mac unit sold (h)

iPod unit sales
Net sales per iPod unit sold (h)
iPhone units sold
iPad units sold

$
$

2010 Change160%
24,498
29%
18,692
58%
3,981
75%
8,256
9,798
47%
65,225
52%
4,976
21%
3,859
36%
481
22%
1,500
62%
2,846
35%
13,662
6,201
11,278
17,479
8,274
4,948
25,179
4,958 NM
1,814
2,573
65,225
4,627
9,035
13,662

31%
43%
18%
26%
2%
23%
93%
23%
7%

1,279
50,312
164
39,989
7,458 NM

-4%
-7%
10%
93%

52%
45%
25%
31%

2009 Change 32%

18,981
15%
11,810
28%
2,279
3,179
18%
6,656
-9% $
42,905
14% $
4,120
4%
2,840
13%
395
2%
926
17%
2,115
4%
10,396
7%
4,324
-23%
9,535
9% $
13,859
-3%
8,091
-12%
4,036
21%
13,033
93%
0 NM
1,475
-13%
2,411
9%

2008
16,552
9,233
1,728
2,686
7,292
37,491
3,980
2,519
389
793
2,034

42,905
3,182
7,214
10,396

14% $
-14%
20%
7%

37,491
3,712
6,003
9,715

1,333
54,132
149
20,731
0 NM

-10% $
-1%
-11% $
78%

1,478
54,828
167
11,627
0

$
$

9,715
5,622
8,732
14,354
9,153
3,340
6,742
0
1,694
2,208

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE6
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Gross
Margin
Gross
margin
for the three years ended September 25, 2010, are as follows (in
millions, except gross
margin
percentages):

Net sales
Cost
of sales
Gross margin
Gross margin percentage

$
$

2010 $
65,225
39,541
25,684 $
39.40%

2009
42,905
25,683
17,222
40.10%

s follows (in

$
$

2008
37,491
24,294
13,197
35.20%

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE7
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
27,
Operating
Expenses
Operating
expenses
for the three years ended September 25, 2010, are as follows
(in millions,
except for
percentages):

Research
and
Percentage
of development
net
sales
Selling,
general
and
administrative

2010 $
1,782
2.70%
5,517
8.50%

2009 $
1,333
3.10%
4,149
9.70%

2008
1,109
3.00%
3,761
10.00%

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE8
Form
Type:
10-K
Period
End:
Sep27,
25,
2010
Date
Filed:
2010
Other
Income
and
Expense
income and expense for the three years ended September 25, 2010, are as
follows Other
(in millions):

Interest
income
Other
income
(expense), net
Total other income and expense

$
$

2010
311 $
(156)
155 $

2009
407
(81) $
326 $

2008
653
(33)
620

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE9
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 and
Date
Filed:
27,
Cash,
cash
equivalents
Accounts
receivable,
Inventories
Working
capital
Annual
operating
cashnet
flow marketable securities

$
$

2010
51,011
5,510
1,051
20,956
18,595

$
$

2009
33,992
3,361
$
455 $
20,049
10,159

2008
24,490
2,422
509
18,645
9,596

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE10
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Total
Operating
leases
$
Purchase
obligations
Other
obligations
Total
$

2,089
8,700
1,096
11,885

Payments
Less
Than
1 Due
Year
$ in
$

Payments
Due in
266
$ Due in 527
8,700
0 4-5 Payments
912 1-3 Years
176
9,878
$
703

Payments
Years
$ Due in 470
0
6
$
476

Payments
More
Than
5Due
Years
$ in
$

826
0
2
828

Created
by Oct
EDGAR
Online,
APPLE
INC
INCOME_STATEMENT
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
CONSOLIDATED STATEMENTS OF OPERATIONS
(In millions, except share amounts
are reflected in thousands and per
sharewhich
amounts)

Three
Net
sales
Cost
ofyears
salesended September 25, 2010
Gross margin
Operating
expenses:
Research
and
development
Selling,
general
and administrative
Total operating expenses
Operating
income
Other
income
and expense
Income before
provision
for income taxes
Provision
for income
taxes
Net income
Earnings per common share:
Basic
Diluted
Shares
Basic used in computing earnings per share:
Diluted

$
$

2010
65,225
39,541
25,684
1,782
5,517
7,299
18,385
155
18,540
4,527
14,013
15.41
15.15
909,461
924,712

TIONS
housands and per

$
$

2009 $
42,905
25,683
17,222
1,333
4,149
5,482
11,740
326
12,066
3,831
8,235 $
9.22 $
9.08
893,016
907,005

2008
37,491
24,294
13,197
1,109
3,761
4,870
8,327
620
8,947
2,828
6,119
6.94
6.78
881,592
902,139

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
BALANCE_SHEET
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010
Date
Filed:
CONSOLIDATED
BALANCE SHEETS
(In millions, except share amounts)

Current
assets:
Cash
and
cash
equivalents
Short-term
marketable
securities
Accounts
receivable,
less
allowances of
$55
and
$52,
respectively
Inventories
Deferred
tax
assets
Vendor
non-trade
receivables
Other
current
assets
Total current assets
Long-term
marketable
securities
Property,
plant
and equipment,
Goodwill
Acquired
intangible
assets,
net net
Other
assets
Total assets

September
25, 2010
ASSETS:
$
11,261
14,359
5,510
1,051
1,636
4,414
3,447
41,678
25,391
4,768
741
342
2,263
$
75,183

September
26, 2009
$
5,263
18,201
3,361
455
1,135
1,696
1,444
31,555
10,528
2,954
206
247
2,011
$
47,501

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
BALANCE_SHEET2
FormFiled:
Type:
10-K
Period
End:
Sep
25,2010
2010 AND
Date
27,
LIABILITIES
SHAREHOLDERS' EQUITY:
Current liabilities:
Accounts
payable
Accrued
expenses
Deferred
revenue
Total current liabilities
Deferred
revenue -liabilities
non-current
Other
non-current
Total liabilities

Commitments and contingencies

Shareholders'
equity:
Common
stock,
no
parauthorized;
value;
1,800,000,000
shares
915,970,050
and
899,805,500
shares
issued
and
outstanding,
respectively
Retained
earnings
Accumulated
other
comprehensive
(loss)/income
Total shareholders' equity
Total liabilities and shareholders'
equity

12,015
5,723
2,984
20,722
1,139
5,531
27,392

5,601
3,852
2,053
11,506
853
3,502
15,861

10,668
37,169
(46)
47,791
75,183 $

8,210
23,353
77
31,640
47,501

Created
by Oct
EDGAR
Online,
APPLE
INC
STOCKHOLDERS_EQUITY
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
CONSOLIDATED
STATEMENTS OF SHAREHOLDERS' EQUITY
(In millions, except share amounts which are reflected in thousands)

Balances
as of September 29,
2007
Cumulative
effect
of
change
in
accounting
principle
Components
of
comprehensive
income:
Net
income
foreign
currency
translation
Change
unrealized
loss
available-for-sale
securities,
net
of tax
Change
ininstruments,
unrealized
gain
on
derivative
net on
of
tax in
Total
comprehensive
income
Stock-based
compensation
Common
stock
issued
under
stock
plans,
net
of
shares
withheld
for
employee
taxes
Issuance
of
common
stock
in
connection
with
an
asset
acquisition
Tax
benefit
from
employee
stock
plan
awards
Balances as of September 27,
2008
Components
of comprehensive
income:
Net
income
foreign
currency
translation
Change
unrealized
loss
available-for-sale
securities,
net
of tax
Change
ininstruments,
unrealized
gain
on
derivative
net on
of
tax in
Total
comprehensive
income
Stock-based
compensation
Common
stock
issued
under
stock
plans,
net
of
shares
withheld
for
employee
taxes
Tax
benefit
from
employee
stock
plan
awards,
including
transfer
pricing
adjustments
Balances as of September 26,
2009
Components
of comprehensive
income:
Net
income
foreign
currency
translation
Change
unrealized
gain
available-for-sale
securities,
net
of tax
Change
ininstruments,
unrealized
gain
on
derivative
net on
of
tax in
Total
comprehensive
income
Stock-based
compensation
Common
stock
issued
under
stock
plans,
net
of
shares
withheld
for
employee
taxes
Tax
benefit
from
employee
stock
plan
awards,
including
transfer
pricing
adjustments
Balances
as of September 25,
2010

Common Stock
Shares
872,329 Amount
$
0
0
0
0

Retained
5,368 Earnings
$
45
0
0
0

9,100
11
6,119
0
0
0

0
15,888
109
0
888,326
0
0
0
0
11,480
0

513
460
21
770

0
(101)
0

7,177
0
0
0
707
404
(78)

15,129
8,235
0
0
0
0
(11)
0

899,806
0
0
0
0
16,164
0

8,210
0
0
0
876
703
879

23,353
14,013
0
0
0
0
(197)
0

915,970

10,668

37,169

Accumulated
Other
Total
Comprehensive
Shareholders'
Income/(Loss)
$
63 Equity
$
14,531
0
56
0
6,119
(28)
(28)
(63)
(63)
19
19
6,047
0
513
0
359
0
21
770
(9)
22,297
0
8,235
(14)
(14)
118
118
(18)
(18)
8,321
0
707
0
393
0
(78)
77
0
7
123
(253)
0
0
0
$

(46) $

31,640
14,013
7
123
(253)
13,890
876
506
879
47,791

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
CASH_FLOW
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010
Date
Filed:
CONSOLIDATED
STATEMENTS OF CASH FLOWS
(In millions)

Threeand
years
ended
September
25, 2010
Cash
cash
equivalents,
beginning
of the year
Operating
activities:
Net
income
Adjustments
to
reconcile
net
income
to
cash
generated
by
operating
activities:
Depreciation,
amortization
and
accretion
Stock-based
compensation
expense
Deferred
income
tax
Loss
on
disposition
ofexpense
property,
plant
and
equipment
Changes
in
operating
assets
and
liabilities:
Accounts
receivable,
net
Inventories
Vendor
non-trade
receivables
current
assets
Other liabilities
assets
Accounts
payable
Deferred
revenue
Other

Cash generated by operating activities

Investing
activities:
Purchases
of
marketable
securities
Proceeds
from
maturities
of property,
marketable
securities
sales
of marketable
securities
Purchases
ofnet
other
long-term
investments
Payments
in connection
with business
acquisitions,
of
cash
acquired
plant
and
equipment made
Payments
for
acquisition
of intangible
assets
Other
Cash used in investing activities
Financing
activities:
Proceeds
issuance
common
stock of
Excess
taxfrom
benefits
stock-based
compensation
Taxes paid
related
tofrom
net of
share
settlement
equity
awards
Cash generated by financing activities
Increase/(decrease) in cash and cash equivalents
Cash and cash equivalents, end of the year
Supplemental
cash flow
disclosure:
Cash
paid for income
taxes,
net

$
$

2010
5,263
14,013
1,027
879
1,440
24
(2,142)
(596)
(2,718)
(1,514)
(120)
6,307
1,217
778
18,595
(57,793)
24,930
21,788
(18)
(638)
(2,005)
(116)
(2)
(13,854)
912
751
(406)
1,257
5,998
11,261
2,697

$
$

2009 $
11,875
8,235
734
710
1,040
26
(939)
54
586
163
(902)
92
521
(161)
10,159
(46,724)
19,790
10,888
(101)
0
(1,144)
(69)
(74)
(17,434)
475
270
(82)

2008
9,352
6,119
496
516
398
22
(785)
(163)
110
(384)
289
596
718
1,664
9,596
(22,965)
11,804
4,439
(38)
(220)
(1,091)
(108)
(10)
(8,189)
483
757
(124)

663
(6,612)
5,263 $
2,997 $

1,116
2,523
11,875
1,267

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE11
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Numerator:
Net
income
Denominator:
Weighted-average
shares outstanding
Effect of dilutive securities
Weighted-average diluted shares
Basic
Dilutedearnings
earningsper
percommon
commonshare
share

2010 $
14,013
909,461
15,251
924,712
15.41
15.15 $

2009
8,235
893,016
13,989
907,005
9.22
9.08

2008
6,119
881,592
20,547
902,139
6.94
6.78

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE12
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010
Date
Filed:
Note
2 - Financial
Instruments
Cash, Cash Equivalents and Marketable Securities
The
following
tableas
summarizes
the
value
theshort-term
Company's
cash
and(in
available-for-sale
securities
held
in fair
its
marketable
securities
investment
portfolio,
recorded
cash
and
cash
equivalents
or
or26,
long-term
securities
as
of September
25,
2010ofand
September
2009
millions): marketable

Cash

September 25, 2010

$
1,690

Money
market
funds and
Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit
time
deposits
Commercial
paper
Corporate
securities
Municipal
securities
Total cash equivalents

2,753
2,571
1,916
10
374
1,889
58
0
9,571

Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit and
time
deposits
Commercial
paper
Corporate
securities
Municipal
securities

2,130
4,339
865
850
1,279
4,522
374

Total short-term marketable

securities

14,359

Treasury
securities
U.S.
agency
Non-U.S.
government
securities
Certificates
ofsecurities
deposit and
time
deposits
Corporate
securities
Municipal
securities
Total long-term marketable
securities

5,213
2,472
1,786
1,515
12,862
1,543
25,391

Total cash, cash

equivalents and
marketable
securities

51,011

September 26, 2009

$
1,139
1,608
289
273
0
572
1,381
0
1
4,124
2,843
8,582
219
1,142
2,816
2,466
133
18,201
484
2,252
102
0
7,320
370
10,528
$

33,992

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE13
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,
2010 Inc.
Date
2010
Money
market
funds
Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit
and
time
deposits
Commercial
paper
Corporate
securities
Municipal
securities
Total cash equivalents and marketable
securities

Adjusted
Cost
$
$

Unrealized 25, 2010 10

Gains
2,753
$0
9,872
42
8,717
2,648 September
13
2,735
5
3,168
0
17,349
102
1,899
19
49,141 $
191

Unrealized 0 Value
Fair
Losses
$0
(1)
0 $
(9)
(1)
$
(11) $

2,753
9,914
8,727
2,661
2,739
3,168
17,442
1,917
49,321

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE14
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,
2010 Inc.
Date
2010
Money
market
funds
Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit
and
time
deposits
Commercial
paper
Corporate
securities
Municipal
securities
Total cash equivalents and marketable
securities

Adjusted
Unrealized 26, 2009
Cost
Gains
$
1,608
$0
3,610
11,085
320 September
1,714
4,197
9,760
502
$

32,796

6
22
1
0
42
2
73

Unrealized 0 Value
Fair
Losses
$0
0 $
(16)
0
$

(16) $

1,608
3,616
11,107
321
1,714
4,197
9,786
504
32,853

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE15
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Certificates
of deposit
and
time
deposits
Corporate
securities
Municipal
securities
Total
Corporate securities

25, 2010 275

Months
12
Fair
Unrealized
Fair
Value
Value
$ Less than
802
$
(1)
$
54
3,579
(7) September
29812Losses
0
$
4,679 $
(9) $
329
September
26, 2009 719
Months
12
Fair
Unrealized
Fair
Value
$ Less than
1,66712Losses
$
(3) Value
$

Months or Greater
Unrealized
Losses
$0
$

Fair
$
(2)
0 Value
(2) $

Total
Unrealized
856
$
(1)
3,854
(9)
298 Loss
5,008 $
(11)

Months
or Greater (13) Value
Unrealized
Fair
Losses
$
$

Total
Unrealized
2,386 Loss
$
(16)

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE16
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Instruments
qualifying
as accounting hedges:
Foreign
exchange
contracts
Instruments
other than
accounting hedges:
Foreign
exchange
contracts

2010 Risk
Credit
Notional
Principal
Amounts
$
13,957
$
62
$
10,727 $
45

2009 Risk
Credit
Notional
Principal
Amounts
$
4,422
$
31
$
3,416 $
10

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE17
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Derivative
assets (a):
Foreign exchange
contracts
Derivative
liabilitiescontracts
(b):
Foreign
exchange
Derivative
assets (a):
Foreign exchange
contracts
Derivative
liabilitiescontracts
(b):
Foreign
exchange

September
25,Not
Fair
ofas
Fair Value
of2010 Hedge
Derivatives
Derivatives
Designated
Designated
as
Hedge
Instruments
$ Value
62 Instruments
$
$
488
$
September
26,Not
Fair
ofas
Fair Value
of2009 Hedge
Derivatives
Derivatives
Designated
as
Hedge
Instruments
Instruments
$ Value
27 Designated
$
$
24
$1

45
118
10

Total
$ Fair Value 107
$
606
Total
$ Fair Value 37
$
25

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE18
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Cash
flow
hedges: contracts
Foreign
exchange
Net investment
hedges:
Foreign
exchange
contracts
Total

Gains/(Losses)
in OCI(267)
- Recognized
Effective
Portion26,
(c)
September
25,
September
2009 $
$ 2010
(41)
$
(308)
$

338
(44)
294

Reclassified
AOCISeptember
into2009 (b)
Income
- Effective
Portion
(c)
September
25,
2010 Gains/(Losses)
(a)
$
115 from
$26,
0
$
115
$

370
0
370

Location
Other
income
and
expense
Other
income
and expense

Gains/(Losses)
Recognized
Portion
and 25,
Amount
Exclu
Effectiveness
Testin
September
2010

Gains/(Losses)
Recognized
- Ineffective
Portion
and (175)
Amount
Excluded
from
Effectiveness
Testing
September
25,
September
26,
2009 $
$ 2010

1
(174)

(97)
3
(94)

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE19
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.at Fair Value on a Recurring Basis
Date
Filed:
Assets/Liabilities
Measured
following
table presents
theofCompany's
andand
liabilities
measured
at
fairThe
value
on a recurring
basis as
Septemberassets
25, 2010
September
26, 2009
(in millions):

Assets:
Money
market
funds and
Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit
deposits
Commercial
paper
Corporate
securities
Municipal
securities
Marketable
equity
securities
Foreign
exchange
contractstime
Total assets measured at fair
value
Liabilities:
Foreign exchange contracts

September
Quoted
in
Significant
Markets
for 2,753
Other 2) 25, 20109,914
Identical
Observable
Instruments
Inputs
(Level
1)Prices
(Level
$ Active
$0
0
8,727
2,661
0
2,739
3,168
17,442
1,917
132
0
0
107
$
$0

2,885

$
$

46,675
606

Significant
Unobservable
Inputs
(Level 3)
Total
$0
$ (a) 2,753
9,914
8,727
0
2,661
2,739
3,168
0
17,442
1,917
132
0
107
$0
$
49,560
$0
$
606

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE20
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Assets:
Money
market
funds
Treasury
securities
U.S.
agency
securities
Non-U.S.
government
securities
Certificates
of
deposit
and
time
deposits
Commercial
paper
Corporate
securities
Municipal
securities
Marketable
equity
securities
Foreign
exchange
contracts
Total assets measured at fair
value
Liabilities:
Foreign exchange contracts

Quoted
in
Significant
Markets
for 1,608 September
Other
Identical
Observable
Instruments
Inputs
(Level
1)Prices
(Level 2) 26, 2009
$ Active
$0
3,616
11,107
0
321
1,714
4,197
9,786
0
504
61
0
37
$
1,669 $
31,282
$0
$
25

Significant
Unobservable
Inputs
(Level 3)
Total (a) 11,107
$0
1,608
3,616
0
321
0 $
1,714
4,197
9,786
0
504
61
37
$0
$
32,951
$0
$
25

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE21
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Assets:
Cash equivalents
Short-term
marketable
securities
Long-term
marketable
securities
Other
current
assets
assets
Total assets measured at fair value
Liabilities:
Other current liabilities

Quoted
in
Significant
Markets
for 2,753 September
Other
Identical
Observable
Instruments
(Level
1)Prices
(Level
2) 25, 2010
$ Active
$
6,818
14,359
25,391
0 Inputs
107
132
0
$
2,885 $
46,675
$0
$
606

Significant
Unobservable
Inputs
(Level 3)
$0
$ (a) 25,391
9,571
14,359
0 Total
107
132
$0
$
49,560
$0
$
606

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE22
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Assets:
Cash equivalents
Short-term
marketable
securities
Long-term
marketable
securities
Other
current
assets
assets
Total assets measured at fair value
Liabilities:
Other current liabilities

Quoted
in
Significant
Markets
for 1,608 September
Other
Identical
Observable
Instruments
(Level
1)Prices
(Level
2) 26, 2009
$ Active
$
2,516
18,201
10,528
0 Inputs
37
61
0
$
1,669 $
31,282
$0
$
25

Significant
Unobservable
Inputs
(Level 3)
$0
$ (a) 10,528
4,124
18,201
0 Total
37
61
$0
$
32,951
$0
$
25

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE23
Form
Type:
10-K
Period
End:
Sep
25,
2010
Date
Filed:
27,
2010
Property,
Plant
and
Equipment

Land
and
buildings
Machinery,
equipment
and internal-use software
Office
furniture
and equipment
Leasehold
improvements
Gross
property,
plant
and
Accumulated depreciationequipment
and amortization
Net property, plant and equipment

$
$

2010
1,471
3,589
144 $
2,030
7,234
(2,466)
4,768 $

2009
955
1,932
115
1,665
4,667
(1,713)
2,954

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE24
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Accrued
Expenses

Accrued
warranty
and
related
costs
Deferred
margin
on
component
sales benefits
compensation
and
employee
Accrued
marketing
and
distribution
Income
taxes
payable
Other
current
liabilities

Total accrued expenses

2010
761
663 $
436
396
210
3,257
5,723 $

2009
577
225
357
359
430
1,904
3,852

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE25
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Non-Current
Liabilities

Deferred
tax liabilities
Other non-current
liabilities
Total other non-current liabilities

$
$

2010 $
4,300
1,231
5,531 $

2009
2,216
1,286
3,502

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE26
FormFiled:
Type:
Period
End:
Sep
25,2010
2010
Date
27,
Note
510-K
- Goodwill
and Other Intangible Assets
The
Company
is
currently
amortizing
itsand
acquired
intangible
assets
with definite
lives
over
periodsthe
ranging
from
three
to ten
years.
following
table
summarizes
components
of gross
net The
intangible
asset
balances
as of
September
25,
2010 and
September
26,
2009
(in
millions):

Definite
lived
and
amortizable
acquired
intangible
assets
Indefinite
lived
and
unamortizable
trademarks
Total acquired intangible
assets

Gross
Carrying
Amount
$
$

2010 Net
Carrying
Amortization
487
$
(245)
$
100 Accumulated
0 Amount
587 $
(245) $

Gross
Carrying
242
$
100 Amount
342 $

323
100
423

2009 Net
Accumulated
Carrying
Amortization
$
(176)
$
0 Amount
$
(176) $

147
100
247

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE27
Form
Type:
10-K
Period
End:
Sep
25,2010
2010
Date
Filed:
27,
Years
2011
$
83
2012
74
2013
39
2014
18
17
Thereafter 2015
11
Total
$
242

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE28
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Note
6 - Income
Taxes
Thefollowing
provision(in
formillions):
income taxes for the three years ended September 25, 2010,
consisted of the

Federal:
Current
Deferred

2010 $
2,150
1,676
3,826
655
(115)
540
282
(121)
161

2009 $
1,922
1,077
2,999
524
(2)
522
345
(35)
310

2008
1,796
498
2,294
359
(25)
334
275
(75)
200

4,527

3,831

2,828

State:
Current
Deferred
Foreign:
Current
Deferred

Provision for income taxes

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE29
Form
Type:
10-K
Period
End:
Sep27,
25,
2010other
Date
Filed:
2010
Deferred
tax
assets:
Accrued
liabilities
and
reserves
Basis
assets
and
investments
Accounts
receivable
and
inventory
reserves
Stock-based
compensation
Other of capital
Total deferred
assets
Less
valuationtax
allowance
Deferred tax assets, net of valuation allowance
Deferred tax liabilities - Unremitted earnings of foreign
subsidiaries
Net deferred tax liabilities

2010
1,300
179
68
308
558
2,413
0
2,413
4,979
(2,566)

2009
1,030
180
172
87
383
1,852
0
1,852
2,774
(922)

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE30
Form
Type:
10-K
Period
End:
Sep
25,of
2010
Date
Filed:
27,
2010
Computed
expected
tax effect
State
taxes,
net
federal
Indefinitely
invested
earnings
of foreign
Research
and
development
credit,
net subsidiaries
Other
Provision for income taxes
Effective tax rate

$
$

2010
6,489
351
(2,125)
(23)
(165)
4,527
24%

$
$

2009
4,223
339
(647)
(84)
0 $
3,831 $
32%

2008
3,131
217
(500)
(21)
1
2,828
32%

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE31
Form
Type:
10-K
Period
End:
Sep
25,2010
2010
Date
Filed:
27,
Beginning
Balance
Increases
related
to
tax
positions
taken
during
aa
Decreases
related
tax
positions
taken
during
prior
year
Increases
related
positions
during
current
year
settlements
with
taxing
authorities
Decreases
relatedtoto
totax
expiration
oftaken
statute
of the
limitations
Ending Balance

$
$

2010
971
61
(224)
240
(102)
(3)
943 $

2009
506
341
(24)
151
0
(3)
971

$
$

2008
475
27
(70)
85
0
(11)
506

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE32
Form
Type:
10-K
Period
End:
Sep
25,
2010
Date
Filed:
27,
2010
unrealized
gains/losses
marketable
Net
unrecognized
gains/losses
on
derivativesecurities
instruments
Cumulative
foreign
currency on
translation
Accumulated other comprehensive income/(loss)

$
$

2010
171
(252)
35
(46)

$
$

2009
48
1 $
28
77 $

2008
(70)
19
42
(9)

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE33
Form
Type:
10-K
Period
End:
Sep
25,
2010
Date
Filed:
27,
2010
Changes
innet
fair
value
of derivatives
Adjustment
for
net
gains/losses
realized and
included
in
income
Change
in
unrecognized
gains/losses
on derivative
instruments

$
$

2010
(180)
(73) $
(253) $

2009
204
(222)
(18)

$7
$

2008
12
19

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE34
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
27,
Restricted
Stock
Units
A
summary
the Company's
RSUisactivity
and related
information
forper
theshare
three
years
endedofSeptember
25, 2010,
as follows
(in thousands,
except
amounts):

Balance at stock
September
29, 2007
granted
vested
Restricted
units cancelled

WeightedAverage
Number of (2,195)
Date
Fair
Aggregate
Shares
Value
Value
4,675
52.98 Intrinsic
4,917
162.61
$
25.63
(357) Grant
119.12

Balance at stock
September
27, 2008
granted
Restricted
units vested
cancelled

7,040
7,786
(1,935)
(628) $$

134.91
111.80
124.87
121.28

Balance at stock
September
26, 2009
Restricted
units granted
vested
cancelled

12,263
6,178
(4,685)
(722) $

122.52
214.37
119.85
147.56

Balance at September 25, 2010

13,034

165.63

3,810,287

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE35
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Stock
Option
Activity
A summary
of
theyears
Company's
stock
option
and
RSUisactivity
and related
information
the three
ended
September
2010,
as follows
(in thousands,
except
perforshare
amounts
and
contractual
term25,
in years):

Balance
at stock
September
29, 2007
Restricted
units
Options
granted
cancelled
Restricted
stock
units granted
cancelled
Options
exercised
Plan
shares
expired

Shares
Available
for
Grant

Outstanding
Options
WeightedAverage
Number
Exercise
Price
67,827
49,751
43.91
(9,834)
0
(9,359)
9,359
$
171.36
1,236
(1,236)
98.40
714
$0
0 of Shares (13,728)
$
27.88
(12)
0 $0

Balance
at stock
September
27, 2008
Restricted
units
granted
Options
cancelled
Restricted
stock
units granted
cancelled
exercised
Plan
shares
expired

50,572
(15,572)
(234)
1,241
1,256
0
(2)

44,146
$
0
234
(1,241)
$
$0
(8,764)
0 $0

74.39
106.84
122.98
41.78

Balance
atshares
September
26, 2009
Additional
authorized
Restricted
stock
units
granted
granted
assumed
Options
cancelled
Restricted
stock
units
cancelled
exercised
Plan
shares
expired

37,261
36,000
(12,356)
(34)
0
430
1,444
0
(8)

34,375
$
0
34
98
(430)
$
(12,352)
0 $0
$0

81.17
202.00
11.99
136.27
62.69

Balance at September 25, 2010

Exercisable at September 25,
2010
Expected
vest
after
Septemberto25,
2010

62,737

21,725
17,791
3,880

$
$
$

90.46
77.74
148.03

OutstandingWeightedOptions
Average
Remaining
Contractual
Term

2.85
2.57
4.12

Aggregate
Intrinsic
Value

$
$
$

4,385,291
3,817,663
559,882

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE36
Form
Type:
10-K
Period
End:
Sep
25,
2010
Date
Filed:
2010
options
Expected
life
of
stock
purchase
rights
options
Interest
-27,
stock
purchase
rights
Volatility
-yields
stock
options
purchase
rights
Dividendrate
Weighted-average
fair
valuethe
of stock
granted
the year
purchaseduring
plan rights
during
year options

2010
10months
years 36.30%
6
3.71%
0.25%
33.28%
0
$

108.58
45.03

2009
4.54
6

years50.98%
months
2.04%
0.58%
52.16%
0
$
46.71
30.62

2008
3.41
6 years
months
3.40%
3.48%
45.64%
38.51%
0
$
62.73
42.27

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE37
Form
Type:
10-K
Period
End:
Sep
25,
2010
Date
Filed:
27,
2010
Cost
of sales
Research
and
development
Selling,
general
and
administrative
Total stock-based compensation expense

$
$

2010
151
323 $
405
879 $

2009
114
258
338
710

$
$

2008
80
185
251
516

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE38
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Years
Thereafter
Total minimum lease payments

2011 $
2012
2013
2014
2015
$

266
267
260
244
226
826
2,089

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE39
Form
Type:
10-K
Period
End:
Sep
25,2010
2010
Date
Filed:
27,
Beginning
accrued
warranty
Cost
of warranty
claims
Accruals
for
product
warrantyand related costs
Ending accrued warranty and related costs

$
$

2010
577
(713)
897 $
761 $

2009
671
(534)
440
577

$
$

2008
363
(493)
801
671

Created
by EDGAR
Online,
APPLE
INC
TABLE40
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
27,
Americas:
Net
salesOct
Operating
income
Depreciation,
amortization
and accretion
Segment
assets
(a)
Europe:
Net
sales assets
Operating
income
Depreciation,
amortization and accretion
Segment
Japan:
Net
sales assets
Operating
income
Depreciation,
amortization and accretion
Segment
Asia-Pacific:
Net
sales assets
Operating
income
Depreciation,
amortization and accretion
Segment
Retail:
Net
sales
Operating
income
Depreciation,
amortization
and accretion (b)
Segment
assets
(b)

$
$
$
$9
$
$3
$
$3
$
$

2010
24,498
7,590
12 $
2,809
18,692
7,524
$
1,926 $7
3,981
1,846
$
991 $2
8,256
3,647
$
1,622 $3
9,798
2,364
163 $
1,829
$

2009
18,981
6,658
12
1,896
11,810
4,296
1,352
2,279
961
483
3,179
1,100
529
6,656
1,677
146
1,344

$
$
$
$6

2008
16,552
4,901
10
1,693
9,233
3,022
1,069

$
$2
$
$3
$

1,728
549
272
2,686
748
390

7,292
1,661
108
1,139

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE41
Form
Type:
10-K
Period
End:
Sep
25,expenses,
2010
Date
Filed:
27,
2010
Segment
operating
income net
Other
corporate
(a)
Stock-based
compensation
expense
Total operating income

$
$

2010
22,971
(3,707)
(879)
18,385

Segment assets
Corporate
assets
Consolidated assets

$
$

9,177
66,006
75,183

Segment depreciation,
Corporate
depreciation,amortization
amortizationand
andaccretion
accretion
Consolidated depreciation, amortization and accretion

$
$

190
837
1,027

$
$

2009 $
14,692
(2,242)
(710)
11,740 $

2008
10,881
(2,038)
(516)
8,327

$
$

5,604
41,897
47,501

$
$

4,563
31,608
36,171

$
$

170
564
734

$
$

129
367
496

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE42
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
Net
sales:
U.S.
International
Total net sales
Long-lived assets:
U.S.
International
Total long-lived assets

$
$
$
$

2010
28,633
36,592
65,225
4,292
710
5,002

$
$
$
$

2009
22,325
20,580
42,905
2,698
495
3,193

$
$
$
$

2008
20,893
16,598
37,491
2,269
410
2,679

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE43
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
Desktops
(a)
Portables
(b)27,
Total Mac net sales
iPod
Other
music
related
products
and
services
(c)
iPhone
and
related
products
and
iPad
and
related
products
services
Peripherals
and
other
hardware
(f)services
Software,
service
and
otherand
net
sales
(g)(e)(d)
Total net sales

2010 $
6,201
11,278
17,479
8,274
4,948
25,179
4,958
1,814
2,573

2009
4,324
9,535
13,859
8,091
4,036
13,033
0
1,475
2,411

65,225

42,905

2008
5,622
8,732
14,354
9,153
3,340
6,742
0
1,694
2,208

37,491

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE44
Form
Type:
Period
End:
Sep27,
25,2010
2010
Date
Filed:
Note
11 -10-K
Selected
Quarterly Financial Information (Unaudited)
The
following
setof
forth
a summary
the Company's
quarterly
financial
information
for
each
the four
quarters
ended
September
25, 2010
and
September
26,tables
2009
(in
millions,
except
perofshare
amounts):

2010
sales
Gross
margin
Net
income
Earnings
per common share:
Basic
Diluted
2009
Net
sales
Gross
margin
income
Earnings
per common share:
Basic
Diluted

Fourth Quarter
Third Quarter
Second Quarter
20,343
15,700
13,499
7,512
6,136
5,625
$
4,308
3,253
3,074
4.71 $
3.57 $
3.39
$
4.64
$
3.51
$
3.33
$
$

12,207
5,105
2,532
2.82
2.77

$
$

9,734
3,983
1,828
2.05
2.01

$
$

9,084
3,627
1,620
1.82
1.79

First Quarter
15,683
6,411
$
3,378
3.74
$
3.67
$
$

11,880
4,507
2,255
2.54
2.50

Created
by EDGAR
Online,
APPLE
INC
TABLE45
FormFiled:
Type:
10-K
Period
End:
Sep 25,2010
2010 Inc.
Date
Exhibit
Number Oct 27, Restated
Exhibit
Description
3.1
Articles
filed with on
theJuly 10,
Secretary
of StateofofIncorporation,
the State of California
2009.
3.2
By-Laws of the Registrant, as amended through May 27,
2009.
4.1
Form of Stock Certificate of the Registrant.
10.1*
Employee
Stock Purchase Plan, as amended through
March
8, 2010.
10.2*
Formeach
of Indemnification
Agreement
between
Registrant
and
director and executive
officer
of thethe
Registrant.
10.3*
1997 Employee
Stock Option Plan, as amended through
October
19, 2001.
10.4*
1997 Director Stock Plan, as amended through February 25,
2010.
10.5*
2003
2010.Employee Stock Plan, as amended through February 25,
10.6*
Reimbursement
Agreement
May 25, 2001 by and
between
the Registrant
and dated
StevenasP.ofJobs.
10.7*
Form of Option Agreement.
10.8*
Form
of Restricted
of
August
28, 2007.Stock Unit Award Agreement effective as
10.9*
Form
of
Restricted
Stock Unit Award Agreement effective as
of November 11, 2008.
14.1**
Business Conduct Policy of the Registrant dated July 2010.
21.1**
Subsidiaries of the Registrant.
23.1**
Consent
of Ernst &Firm.
Young LLP, Independent Registered
Public
Accounting
23.2**
Consent of KPMG
Accounting
Firm. LLP, Independent Registered Public
24.1**
Power of
Attorney
(included
on the Signature Page of this
Annual
Report
on Form
10-K).
31.1**
Rule
13a-14(a)
/
15d-14(a)
Certification
of Chief
Executive Officer.
31.2**
Rule 13a-14(a)
Financial
Officer./ 15d-14(a) Certification of Chief
32.1***
Section
1350 Certifications
of Chief Executive Officer and
Chief
Financial
Officer.
101.INS****
XBRL Instance Document
101.SCH****
XBRL Taxonomy Extension Schema Document
101.CAL****
XBRL Taxonomy Extension Calculation Linkbase Document
101.DEF****
XBRL Taxonomy Extension Definition Linkbase Document
101.LAB****
XBRL Taxonomy Extension Label Linkbase Document
101.PRE****
XBRL Taxonomy Extension Presentation Linkbase Document

Form
10-Q
8-K
10-Q
10-Q
10-Q
10-K
8-K
8-K
10-Q
10-K
10-K
10-Q

Incorporated
Reference
Filing
Date/
Period
End by
Date
6/27/09
6/2/09
12/30/06
3/27/10
6/27/09
9/28/02
3/1/10
3/1/10
6/29/02
9/24/05
9/29/07
12/27/08

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE46
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date

Business
Conduct
The
do
business
worldwide
July way
2010we

Apple's
Principles
ofThese
Business
Conduct
Apple's
success
isand
based
oninteraction.
creating
innovative,
high-quality
products
services
and
on
demonstrating
integrity
every
business
Apple's
principles
ofinbusiness
conduct
define
the
way
business
worldwide.
principles
are:we do
standards in all business dealings.
others with respect and courtesy.
Apple's
information
and the
information
of our
customers,
suppliers,
and
employees.
with all applicable laws and regulations.
Your Responsibilities
Apple's
Business
Conduct
Policy
and
principles
apply
employees,
independent
contractors,
consultants,
andto
others
who
do
business
with
Apple.
All
such
are
expected
to
comply
with
Apple's
Business
Conduct
and
principles
and
with
all
applicable
legal
requirements.
Apple
retains
the
right
to
discipline
(up
toPolicy
and
including
termination
of employment)
or
end
working
relationships
with
those
who
do
notindividuals
comply.
Ifrequired
you
have
ofyour
a possible
violation
of
Apple's
Business
Conduct
Policy
principles,
other
Apple
policies,
orknowledge
legal
or
regulatory
requirements,
you
are
to
notify
either
your
manager
is
not
involved
in
the
violation),
Human
Resources,
Legal,
Internal
Audit,
Finance,
or
the
Business
Conduct
Helpline.
Iftomanager
you
have
knowledge
of a
potential
violation
and
failor
report
it,(provided
you
may
be
subject
to
disciplinary
action.
When facing a tough decision:
business
conduct, and
review
our
policies,
review
requirements,
then
decide
what
to do.legal
discuss
pending
decisions
with
your
manager,
your
Human
Resources
representative,
or thethe
Legal
Department.
If
you
need more
support,Helpline.
contact
Business
Conduct
Retaliation is Not Tolerated
AppleAudit,
willfornot
retaliate-and
will investigation
not
retaliation-against
any
individual
fortolerate
filing
a of
good-faith
complaint
with
management,
HR,
Legal,
Internal
Finance,
or
the
Business
Conduct
Helpline,
or
participating
in the
any
such
complaint.

,Online,
2010 Inc.
2010

Apple's
Principles
ofThese
Business
Conduct
Apple's
success
isand
based
oninteraction.
creating
innovative,
high-quality
products
services
and
on
demonstrating
integrity
every
business
Apple's
principles
ofinbusiness
conduct
define
the
way
business
worldwide.
principles
are:we do
Honesty. Demonstrate
honestyinand
high ethical
standards
all business
dealings.
Respect. Treat customers,
suppliers,
employees,
and
others with respect and courtesy.
Confidentiality.Apple's
Protect
the confidentiality
of
information
and the
information
of our
customers,
suppliers,
and
employees.
Compliance. Ensure
business decisions
comply
with that
all applicable
laws and regulations.
Your Responsibilities
Apple's
Business
Conduct
Policy
and
principles
apply
employees,
independent
contractors,
consultants,
andto
others
who
do
business
with
Apple.
All
such
are
expected
to
comply
with
Apple's
Business
Conduct
and
principles
and
with
all
applicable
legal
requirements.
Apple
retains
the
right
to
discipline
(up
toPolicy
and
including
termination
of employment)
or
end
working
relationships
with
those
who
do
notindividuals
comply.
Ifrequired
you
have
ofyour
a possible
violation
of
Apple's
Business
Conduct
Policy
principles,
other
Apple
policies,
orknowledge
legal
or
regulatory
requirements,
you
are
to
notify
either
your
manager
is
not
involved
in
the
violation),
Human
Resources,
Legal,
Internal
Audit,
Finance,
or
the
Business
Conduct
Helpline.
Iftomanager
you
have
knowledge
of a
potential
violation
and
failor
report
it,(provided
you
may
be
subject
to
disciplinary
action.
When facing a tough decision:
Use good judgment.Apply
Apple's
principles
of what
business
conduct,
review
our
policies,
review
requirements,
and
then
decide
to do.legal
Need some
help?
When
in
doubt
about
how
to
proceed,
discuss
pending
decisions
with
your
manager,
your
Human
Resources
representative,
or thethe
Legal
Department.
If
you
need more
support,Helpline.
contact
Business
Conduct
Retaliation is Not Tolerated
AppleAudit,
willfornot
retaliate-and
will investigation
not
retaliation-against
any
individual
fortolerate
filing
a of
good-faith
complaint
with
management,
HR,
Legal,
Internal
Finance,
or
the
Business
Conduct
Helpline,
or
participating
in the
any
such
complaint.

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE47
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.
Date
Filed:
27,
Business
Conduct

The way we do business worldwide

July 2010
--------------------------------------------------------------------------------------------------------------------------------------------------------------Customer and
Relationships

To
what
extent
I
use
an using
existing
customer
list
to
market
other
Apple
products
or
services?
Before
a may
customer
list
for
marketing,
sales,
oran
other
talk
toactivities,
your
manager
or
the
Legal
Department.
Using
existing
customer
list
may
or may
not
be
appropriate.
Where
can
I learn
more
about
information
protection
and
nondisclosure
agreements?
View
the
Apple
policy
on
Confidential,
Proprietary,
and
Trade
Secret
Information.
Where
can
Isee
get
a
nondisclosure
agreement?
In
the
U.S.,
the
forms
Apple
provides
for
nondisclosure
agreements.
Outside
the
U.S.,
consult
your
local
Apple
Legal
representative.
As
longwhy
asbusiness
the
information
helps
Apple,
is
source
of
intelligence
anthe
issue?
Obtaining
information
illegally
or
unethically
could
damage
Apple's
reputation
and
in
some
cases
could
subject
Apple
to
legal
liability.
example,
using
illegally
or
unethically
obtained
information
in
a
bidin
to
the
government
could
result
inFor
disqualification
from
future
bidding
and
criminal
charges.

May
I keep
personal
music
on
my
computer
atmy
work?
If
are
authorized
to
make
copies
of
the
music
for
personal
use
(for
example,
you
own
the
original
CD
oryou
you
purchased
the
music
on
iTunes),
you
may
keep
the music
on
your
computer.

--------------------------------------------------------------------------------------------------------------------------------------------------------------Customer and
Relationships

Are
business
meals,
travel,
and
entertainment
considered
gifts?
Yes.
of
value
given
received
is
considered
aor
gift.
Can
IAnything
avoid
these
rules
iffor
I pay
for
gifts
to
customers
or
business
associates
myself?
No.
If
the
gift
is
given
business
reasons
and
you
are
representing
Apple,
the gift rules apply.

What
is
antoexample
of
a
kickback?
Apple
provides
discounts
certain
However,
ifcustomers.
a
customer
gets
an
inappropriate
discount,
and
agets
sales
representative
aof
payment
in
return,
this
is
adeal?
kickback.
What
is
an
example
a
side
In
a
sales
environment,
a
side
deal
may
involve
a
guarantee
to
accept
back
unsold
products
or
other
special
agreements
toplace
encourage
certain
customers
to
larger
orders.
Such
a
side
deal,
whether
written
or
oral,
can
impact
Apple's
potential
liability
with
respect
to
that
transaction
and
may
make
itand
inappropriate
for
Apple
to
recognize
revenue
on
the
products
sold,
affecting
the
accuracy
of
Apple's
books
records.
Side
deals
or
side
letters
made
outside
of
Apple's
formal
contracting
and
approvals
process
are
strictly
prohibited.

--------------------------------------------------------------------------------------------------------------------------------------------------------------Customer and
Relationships

What
can
Iattempt
doprices
if a to
reseller
complains
me
about
low
at
another
reseller?
Advise
the
reseller
that
you
can't
discuss
or
influence
pricing
of to
other
parties,
since
this
could
violate
antitrust
laws.
How
should
I handle
customer
inquiries
about
resellers
and
providers?
Apple
service
providers
are
key
members
of
the
family.
They
promote
and
sell
Apple
products,
and
they
provide
service
and
support
to
Apple
customers.
Accordingly,
you
should
never
make
disparaging
remarks
to
customers
about
resellers
or service
providers.
What
is an
example
an
endorsement?
A
friend
writes
a and
great
book
on
software
design
asks
you
toon
endorse
the
book
by
making
aof
statement
the
back
cover.
Ifor
you
make
such
an
endorsement,
don't
include
your
job
title
affiliation
with
Apple.

--------------------------------------------------------------------------------------------------------------------------------------------------------------Governments and
Communities

Tell
me
more
about
pricing
products
that
are
sold
to
governments.
Governments
shouldn't
be
charged
for
our
products
or
services
than
Apple
charges
other
customers
for
the
same
products
or
services.
aremore
laws
that
make
itThere
a crime
to
overcharge
the
U.S.
government.
Some
other
countries
have
similar
laws.
Can I avoid a gift

limitation
by
paying
a
gift,
such
as
lunch
or
golf,
No.
Ifmyself?
you
are
representing
Apple,
any
gift
to
a
government
employee
would
be for
as
coming
from
Apple.
What
is
considered
aviewed
gift
toincludes
a official?
U.S.
or
foreign
In
most
cases,
anything
of
value
that
is
given
is
considered
a
gift.
This
items
such
as
meals,
golf,
entertainment,
and
product
samples.
Cash
never
an
acceptable
gift.
Typically,
giving
cash
is
viewed
asand
aa is is
bribe
orconsidered
kickback
against
Apple
policy.
Who
is
government
official?
Any
official
or
employee
of
aEuropean
government,
a as
public
international
organization
(such
the
Commission),
any
department
or
agency
thereof,
or
any
person
acting
in
an
official
capacity.
Itor
can
include
employees
state-run
state-owned
business,
such
as aof a
public
utility
or also
university.

e, Inc.
The way we do business worldwide

--------------------------------------------------------------------------------------------------------------------------------4
Business
The way we do business
worldwide
July
2010 Conduct

Customer Focus
Every
webusiness
make
every
service
we apply
provide is
for
ourproduct
customers.
Focus
on
providing
innovative,
high-quality
products
andand
services
andAlways
on demonstrating
integrity
in every
interaction.
Apple's
principles
of
business
conduct.
Customer
and
Third-Party
Information
Customers,
suppliers,
and
others
disclose
confidential
information
to
Apple
for
business
purposes.
It is
the
responsibility
of
every
Apple
employee
to
protect
and
maintain
confidentiality
of
this
information.
Failure
tothe
protect
customer
and
third-party
information
may
damage
relations
with
customers,
suppliers,
or
others
and
may
result
in
legal
liability.
See
the
Apple
Customer
Privacy
Policy.
Nondisclosure
Agreements
When
dealing
with
aApple
supplier,
vendor,
orconfidential
other
thirdyour
party,
never
share
confidential
information
without
manager's
approval.
Also,
never
share
information
outside
(for
example,
with
vendors,
suppliers,
or
others)
unless
a nondisclosure
agreement
is
in place.
These
agreements
document
the
need
to
maintain
the
confidentiality
of
the
information.
Original
copies
ofLegal
nondisclosure
agreements
must
be
forwarded
to
the
Department.
Always
the
amount
of
confidential
information
shared
tolimit
the
minimum
necessary
to
address
the
business
need.
Obtaining
and
Using
Business
Intelligence
Apple
legitimately
collects
information
onApple
customers
and
markets
inintelligence
which
we
operate.
Apple
does
not
seek
business
by or
illegal
or
unethical
means,
competitors
may
be
contacted
the
purpose
ofand
obtaining
business
intelligence.
Sometimes
information
is
obtained
accidentally
is
provided
to
bycontact
unknown
sources.
In
such
cases,
itfor
may
be
unethical
to
use
the
information,
and
you
should
immediately
your
manager,
thenot
Department,
or
the
Business
Conduct
Helpline
toLegal
determine
how
to
proceed.
Third-Party Intellectual Property
It
is Legal
Apple's
policy
to
use
the
intellectual
property
ofby
any
third
party
without
permission
or
legal
right.
Ifthird
you
are
told
orshould
suspect
that
Apple
may
be not
infringing
anparty,
intellectual
property
right,
including
patents,
copyrights,
trademarks,
or
trade
secrets
owned
aknowingly
you
contact
the
Department.
Copyright-Protected
Content
Never
use
copy
music,
videos,
or
other
copyright-protected
content
atequipment
work
or for
business
purposes
unless
you
orof
Apple
are publications,
legally
permitted
tooruse
orsoftware,
make
copies
the
protected
content.
Never
use
Apple
facilities
or
to make
or
store
unauthorized
copies.

--------------------------------------------------------------------------------------------------------------------------------5
Business
The way we do business
worldwide
July
2010 Conduct

Giving
andcurrent
Receiving
Business
Giftsgiftssuppliers,
Employees
may
not
give
orbe
receive
or
entertainment
to
orfollowing
from
orPresident-level
potential
vendors,
customers,
or
other
business
associates
unless
all of
the
conditions
are
met:
would
Nominal
value.
The
value
ofpublicly
theyour
gift
is
less
than
US$150.
Exceptions
must
approved
by
your
Vice
President
(for
Vice
employees,
must
be
approved
by
manager).
exceptions
Customary.
The
item
is
a
customary
business
gift
and
not
embarrass
Apple
if
disclosed.
Cash
is
never
an
acceptable
gift.
Giving
or is
receiving
cash
is
viewed
as
a
bribe
or
kickback
and
always
against
Apple
policy.
No
favored
treatment.
Thetreatment.
purpose
of
the gift
is
not
to
obtain
special
or favored
Legal.Giving
or accepting
the gift is legal
in given.
the
location
and under
the circumstances
where
officials.
Recipient
not
aorgovernment
official.
Never
provideSee
a
gift,
meals,
entertainment,
other
items
of
value,
tomore
aisU.S.
foreign
government
official
without
checking
with
Government
Affairs
in advance.
page
7including
for
information
on
gifts
toor
government
This
policy
does
not
preclude
Apple
asApple
an organization
from
receiving
and
evaluating
complimentary
products
or
services.
is
not
intended
preclude
giving
equipment
toin
apreclude
company
orattendance
organization,
the
gift
is It
openly
given,
consistent
with
legal
requirements,
and
Apple's
business
interests.
The
policy
also
does
not
the
of
Apple
employees
at
business-related
social
functions,
ifprovided
attendance
is
approved
by to
management
and from
does
not create
a conflict
of
interest.
Important
Note:
Certain
departments
(e.g.,
Operations
and
Retail)
have
more
restrictive
gift
policies,
which
may
prohibit
ordepartments
receiving
gifts
altogether.
Employees
ingiving
those
must
adhere
to those
stricter
policies.
Kickbacks
are
payments
or items
of
given
to
individuals
in
connection
with
the
purchase
sale
of
products
or
services,
typically
for
providing
aordiscount
in
aofsales
agreement.
Employees
arevalue
prohibited
from
giving
or
receiving
kickbacks.
Side
Deals
or
Side
Letters
All
the
terms
and
conditions
of
agreements
entered
into
by
Apple
must
be
formally
documented.
Contract
terms
and
conditions
define
the
key
attributes
ofside
Apple's
rights,
obligations,
and
liabilities
and
can
also
dictate
the
accounting
treatment
given
to
a
transaction.
Making
business
commitments
outside
of
the
formal
contracting
process,
through
side
deals,
letters,
or
otherwise,
is
unacceptable.
You
should
not
make
any
oral
or
written
commitments
that
create
a
new
agreement
or
modify
an
existing
agreement
without
approval
through
the
formal
contracting
process.
In
particular,
all
commitments
must
have
visibility
to
Finance
so
Apple
can
ensure
it
is
properly
accounting
for
each
transaction.
If
you
have
knowledge
of
any
side
deal, side
agreement
made
outside
ofmay
formal
contracting
process,
should
report
it thealso
immediately
to your
manager,
your
Human
Resources
representative,
ororthe
Legal you
Department.
You
contact
theletter,
Business
Conduct
Helpline.

--------------------------------------------------------------------------------------------------------------------------------6
Business
The way we do business
worldwide
July
2010 Conduct

Competition
andalmost
Trade
Practices
Laws
regulating
competition
and
trade
practices
vary
around
theagreeing
world,
but
certain
activities,
such
price
fixing
and
with
aor
competitor
toinformation
allocate
customers,
are
always
illegal
and
are as
absolutely
prohibited
under
Apple
policy.
You
should
not:
that
Agree
with
competitors
exchange
with
competitors
on
prices,
policies,
contract
terms,
costs,
inventories,
marketing
plans,
orthe
capacity
plans.
products
Agree
with
a
competitor
that
competitor
will
sell
goods
and
services
to
Customer
A
(and
you
will
not),
and
you
will
sell
goods
and
services
to
Customer
(and
your
competitor
will
not).
with
resellers
on
the
pricing
of Apple
without
Department
approval.
inaccurately
Require
vendors
to purchase
Apple
products
in B
order
to
sell products
orLegal
services
toresale
Apple.
Agree
Describe
the
products
or
services
of
competitors
to
promote
Apple
products
or
services.
Engage
in
any
pricing
or
other
practices
that
could
defraud
a
supplier
or
others.
Violate
fairother
bidding
practices,
including
bidding
quiet
periods,
or provide
information
to benefit
one
vendor
over
vendors.
Endorsements
When
representing
Apple,
never
a
product
or
service
of another
business
anendorse
individual,
unless
the
endorsement
has
been
approved
by
your
manager
and
Corporate
Communications.
This
does
not
apply
statements
you
may
make
inor
the
normal
course
oftobusiness
about
third-party
products
that
are
sold
Apple.
Source
Software
Open
source
software
is
software
for
which
source
code
is
available
without
charge
under
aby
free
software
or
open
source
license.
Before
using
or
modifying
open
source
software
for
Apple
infrastructure
orreferenced
asany
part
of
an
Apple
product
service
development
effort,
you
must
review
Apple's
Open
Source
Policy
andthe
contact
the
Legal
Department
foror
approval
using
the
forms
in
that
policy.

--------------------------------------------------------------------------------------------------------------------------------Business
Conduct
7
The
way
do business worldwide
July
2010we

Governments
as
Customers
Governments
are
unique
customers
for
often
place
special
bidding,
pricing,
disclosure,
and
certification
requirements
on
firms
with
which
do
business.
Discuss
these
requirements
with
Government
Affairs
orApple.
your
local
Apple
Legal
representative
before
bidding
for
government
business.
example,
may
have to
certify
that
italso
is
supplying
the
government
with
the
lowest
pricethey
charged
to
Apple's
commercial
customers.
Apple
may
have
toFor
certify
that
itsApple
prices
have
been
arrived
at
independently-that
is,
without
collaboration
with
a third
party.
Gifts to U.S. Officials

It
may
be
to
athe
gift,
even
anand
inexpensive
meal
or
a illegal
T-shirt,
togive
adistrict,
government
employee.
The
rules
vary
depending
on
location
job
position
of
the
government
employee
(for
example,
rules
vary
by
state,
school
and
city,
and
there
may
be
different
rules
for
various
elected
and
nonelected
officials).
To
prevent
review
planned
gifts
to
government
officials
with
Government
Affairs
in mayto
advance
of violations,
giving
ait gift.
Gifts
to Non-U.S.
Officials
In
many
countries
is
considered
common
courtesy
provide
token/ceremonial
gifts
to
government
officials
on
certain
occasions
to
help
build
relationships.
Check
local
requirements
and
review
any
such
gifts
exceeding
US$25
in
advance
with
the
Legal
Department.
For
meals,
the
US$25
limit
does
not
necessarily
apply.
Check
here
for
value
limits
by
country
on
meals
toatnon-U.S.
public
officials
and
employees.
Meals
any value
be
avoided
with
officials
from
government
agencies
where
Apple
has
a
pending
application,
proposal,
orshould
other
business.
No
Bribery
or
Corruption
Offering
or
giving
anything
of not
value
to
a
official
for
the
purpose
ofshall
obtaining
or
retaining
business
or
topersonnel
secure
any
improper
advantage
is an
illegal.
Apple
offer
orgovernment
accept
bribes
or
use
other
inappropriate
means
to
obtain
undue
improper
advantage,
or
otherwise
violate
U.S.
or
international
anticorruption
laws
and
regulations
(e.g.,
the
U.S.
Foreign
Corrupt
Practices
Act).
For additional
information,
see Apple's Foreign
Corrupt
Practices
Act Policy.

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE48
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date
Filed:
----------------------------------------------------------------------------------------------------------------------------------------------------------Governments
and
Communities

What
should
I in
do
I'm
interested
hiring
agovernment
current
orif
recent
employee?
Contact
Government
Affairs
before
beginning
any
negotiations
to
hire
a
current
or
recent
government,
military
or
other
public
sector
employee
as an
Apple
employee
or
consultant.

How
do I getregarding
more
information
Apple's
environmental,
health,
programs?
Visit
Environment+Safety
site. theand safety

What
if This
ICommunity
want
to
more
involved
in get
community
activities?
Contact
Affairs.
group
promotes,
supports,
and
facilitates
employees'
involvement
in with
community
volunteer
activities.
Outside
the
yourU.S.,
localcheck
Public
Relations
team.

Online,
Inc.
2010
010
---------------------------------------------------------------------------------------------------------------------------------Business
Conduct
8
The
way
do business worldwide
July
2010we

Charitable Donations
Employees
are
encouraged
to
support
charitable
causes of
their
choice,
ascharitable
long
as
support
ispremises,
provided
without
theChief
use
or
furnishing
ofthe
Apple
assets
(including
employee
work
time,
or that
use
of
Apple
equipment,
or
funds).
Any
donations
involving
Apple
assets
require
the
approval
of
Chief
Executive
Officer
or
Financial
Officer.
For
additional
information,
see
Finance
Policy
1.10.
Hiring
Government
Employees
Laws
often
limitwhile
the
duties
and
types
of
services
former
government,
military
or other
public
sectorthat
employees
may
perform
as
employees
or
consultants
Apple.
Employment
negotiations
with
government
employees
are
prohibited
the
employees
are
participating
in of
a
matter
involving
Apple's
interests.
Trade Restrictions and Export Controls
Many
countries
periodically
impose
restrictions
onto
exports
and
other
dealings
with
certain
other
countries,
persons,
orafor
groups.
Export
laws
may
control
trading
of
commodities
ormilitary
technologies
that
are
considered
be
strategically
important
because
they
have
the
potential
be from
used
purposes.
Laws
may
cover
travel
to
or
sanctioned
country,
imports
or
exports,
new
investments,
and
related
topics.
Certain
laws
also
prohibit
support
ofother
boycott
activities.
See
Apple's
Export
Control
policy
for
more
information.
If
your
work
involves
the
sale
or shipment
of products,
technologies,
orExport
services
across
international
borders,
check
with
the
Department
to ensure
compliance
with
any
laws
restrictions
that
apply.
Environment,
Health,
and
Safety
(EHS)
Apple
operates
in
a manner
conserves
therisks.
environment
and
protects
the
safety
health
of
our
employees.
Conduct
your
jobthat
safely
and
consistent
with
applicable
EHS
requirements.
Use
good
judgment
and
always
put
the
environment,
health,
and
safety
Be
proactive
in
anticipating
and
dealing
with
EHS
In
keeping
with
our
commitment
to the
safety
offirst.
ourFor
people,
Apple
will
not
tolerate
workplace
violence.
additional
information,
review
Apple's
Workplace
Violence
policy.

Community
Activities
At
Apple,
we
comply
with
allGovernment
laws
and
regulations
and
operate
in
ways
that
benefit
the
in might
which
conduct
business.
encourages
to
uphold
thiswe
commitment
to
the
community
incommunities
all
your
activities.
If you
hold
anApple,
elected
or appointed
public
office
while
employed
at
advise
Affairs.
Excuse
yourself
involvement
in
any
decisions
that
create
orfrom
appear
toApple
create
a conflict
ofyou
interest.

Created
by Oct
EDGAR
Online,
Inc.
APPLE
INC
TABLE49
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Responsibilities
Date
Filed:
-----------------------------------------------------------------------------------------------------------------------------------------------------to Apple The way we do business worldwide
What
are
assets?
Assets
include
Apple's
extremely
valuable
proprietary
information
(such
as
intellectual
property,
confidential
business
plans,
unannounced
product
plans,
sales
and
marketing
strategies,
and
other
trade
as
well
assecrets);
physical
assets
like
cash,
equipment,
supplies,
and
product
inventory.
Where
can
I
learn
more
about
information
protection
and
nondisclosure
agreements?
View
the
Apple
on
Confidential,
Proprietary,
andpolicy
Trade
Secret
Information.
If
Iappropriate
believe
that
is
disclose
proprietary
information
to to
aitthird
vendor
orconfidential
other
party,
what
should
I
do?
First,
verify
that
there
is
a
business
need
for
the
disclosure.
Second,
obtain
your
manager's
approval
for
the
disclosure.
Third,
be
sure
that
a
nondisclosure
agreement
is
in
place
with
the
vendor
or If
third
party,
and
that
you
forward
the
original
copy
of
the
agreement
to
the
Legal
Department.
you
are
still
unsure,
check
with
the
Legal
Department
before
making
the
disclosure.
How
do
I identify
confidential
Apple
information
in
documents?
Mark
these
documents
"Apple
Confidential."
What
ifApple
Iof
have
a on
specific
question
the
use
the
Apple
name,
names
of
products
orabout
services,
or
the
logo?
Please
direct
questions
the
Apple
corporate
identity
to
corpID@apple.com.
How
can
I
find
out
moreApple's
about site.
patents?
Visit
Patent
Information

-----------------------------------------------------------------------------------------------------------------------------------------------------Responsibilities to Apple The way we do business worldwide

Online,
Inc.
2010
010
----------------------------------------------------------------------------------------------------------------------------Business
9 do business worldwide
Responsibilities
to Apple The way we
July
2010 Conduct
Protecting
Apple's
Assets
Information
As
an
Apple
employee
youand
must
protect
Apple's
property
and
abide
by
theoffollowing
guidelines:
cash,
Follow
all
security
procedures
and
be on
lookout
for
any
instances
you
believe
could
lead
to the
loss,
or
theft
company
property.
misuse,
Protect
physical
assets
such
as
equipment,
supplies,
and
charge
cards.
and
Use
extreme
care
tomarket
protect
Apple's
information
from
improper
disclosure
toproprietary
third
parties.
This
information
includes
technical
product
information,
related
to
current
and
future
products
and
services,
confidential
research,
sales
and
plans,
nonpublic
earnings
or
financial
data,
organizational
charts
and
information.
marketing
Follow
procurement
policies
and
procedures
when
acquiring
services
on
behalf
of
Apple,
avoiding
any
real
orgoods
apparent
conflict
of
interest.
For
more
information
on assets
procurement
policies
and
procedures,
to
your
manager
ortheft.
visit
Apple
Procurement.
Use
Apple's
in Use
a manner
that
prevents
damage,
waste,
misuse,
oror
assets
only
for
legal
and talk
ethical
purposes.
of
of assets
only
with with
appropriate
approval
and
in Dispose
compliance
withyour
applicable
policies.
disposing
assets, discuss
plans
your Before
manager.
Confidential
Apple
Information
One
of Apple's
greatest
assets
isfuture
information
about
our
products
and
services,
including
product
offerings.
Never
disclose
confidential
operational,
financial,
trade
secret,
or
other
business
information
without
verifying
with
your
manager
that
such
disclosure
is
appropriate.
Typically,
disclosure
of
this
information
is
very
limited,
and
the
information
may
be your
shared
with
vendors,
suppliers,
orjoined
other
third
parties
after
a you
nondisclosure
agreement
is
in
place.
Even
within
confidential
information
should
be
shared
only
a need-to-know
basis.
The
Intellectual
Property
Agreement
signed
when
you
Apple
defines
duty on
toApple,
protect
information.
Identity
and
Trademarks
The
Apple
name,
names
of
products
(such
iPhone),
names
of
services
(such
as
AppleCare),
tagas
lines
(such
as
"Don't
steal
music"),
and
logos
(such
as
the
familiar
Apple
logo)
collectively
create
the
Apple
identity.
Before
publicly
using
the
Apple
name,
product
names,
service
names,
tag
lines,
or
the
Apple
logo,
review
Apple's
corporate
identity
guidelines
on
how
names
and
logos
can
be
used
and
presented
(for
example,
the
size
of
the
Apple
logo
and
the
amount
of
white
space
surrounding
the
logo).
Before
using
product
names,
service
names,
tag
lines,
or
logos
ofthe
third
parties,
check
with
the
Legal
Department.
Apple
Inventions,
Patents,
and
Copyrights
Apple's
practice
is
to
consider
for
patenting
the
of
its
employees,
regardless
of
whether
the
inventions
are
implemented
in
actual
products.
If
you
are Legal
involved
into
product
development,
you
should
contact
the
Legal
Department
regarding
the patentability
of
your
work.
Beand
alert
possible
infringement
of Apple's
patents
bring
any possible
infringements
directly
to
the
Department.
If
you create
original
material
for Apple
that
requires
protection,
such
as
software,
place
Apple's
copyright
notice
on
the
work
and
submit
aFor
copyright
disclosure
form
to
the
Legal
Department.
more
information,
visit
the
Apple
Copyright
Information
site.

----------------------------------------------------------------------------------------------------------------------------Business
10do business worldwide
Responsibilities
to Apple The way we
July 2010 Conduct

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE50
Form
Type:
Period
End:
Sep27,
2010 Inc.
Date
Filed:
policy
or 10-K
talk
to25,2010
your
manager.

If
I contact
suspect
money
laundering,
what
should
Iyour
do?
Advise
manager
or
the
Apple
Legal
Department.

----------------------------------------------------------------------------------------------------------------------------------------------------------Responsibilities to Apple The way we do business worldwide

Tell
me
more
about
"legal
holds."
In
a
litigation
case
or
other
legal
matter,
Apple
may
bea
required
toLegal
produce
documents.
In
these
cases
the
Department
may
put
"legal
hold"
on
certain
documents
prevent
the
documents
from
being
destroyed,
altered,
or
modified.
If
it
is
found
that
Apple
has
failed
to to
retain
or
produce
required
documents,
penalties
or
adverse
rulings
may
result.
Adverse
rulings
in
major
litigation
cases
can
cost
Apple
a
significant
amount
of
money.
Failure
of
employees
to
and
preserve
documents
placed
on a
legal
hold may
result
in
discipline
orretain
discharge.
----------------------------------------------------------------------------------------------------------------------------------------------------------Individual
Can
you
give
an that
example
of
conflicts
of
interest
potential
divided
loyalty?
Your
brother-in-law
owns
a for
business,
business
isor
being
considered
as
vendor
Apple,
you
are
one
of atheand
decision
makers.

Am
IEmployees
allowed
develop
outside
iPhone
or
iPad
apps
on
my
own
time?
No.
areany
not
permitted
to
have
involvement
into
development
ofthe
outside
or
iPad
apps,
either
alone
oriPhone
jointly
with
others.
May
I occasionally
use
my
Apple
email
address
my
outside
business?
Limited
personal
use
of
your
Apple
email
is
permitted
for
activities
such
as
sending
afor
brief
message
to
amy
friend.
You
may
never
use
your
Apple
email
for
an
outside
business.
I'm
working
on
an
invention
on
own
time.
Does
Apple
need
to
know?
If
your
invention
relates
to
your
job
at
Apple
or
could
compete
with
current
or
reasonably
anticipated
future
products
or
services
of
Apple,
disclose
the
invention
to
your
manager.
May
I
serve
on
the
board
of
directors
of
an
outside
enterprise
or
organization?
If
you
plan
toyou
serve
on
ayour
board,
must
obtain
approval
from
your
manager
and
the
Senior
Vice
President
for
organization.
In
addition,
Vice
Presidents
and
Executive
Team
members
must
obtain
the
approval
of
their
manager
and
the
CEO
before
they
can
accept
a
position
on
the
board
of
directors
of
a
private
or publicly(other
traded
company
than
nonprofit
entities).
----------------------------------------------------------------------------------------------------------------------------------------------------------Individual

IHowever,
have
stock
inApple.
companies
that
do
business
with
Is
this
problem?
It's
unlikely
this
is a
problem.
itand
could
a
concern
ifthe
(1)
you're
influencing
athat
transaction
between
Apple
and
company,
(2) be
the
transaction
isyour
significant
enough
to
potentially
affect
the
value
of
investment.
How
doofI know
information
is
material?
Determining
what
constitutes
information
is
awhether
matter
judgment.
In
general,
information
is
material
ifconsidered
itmaterial
would
likely
be
important
by
an
investor
buying
or
selling
the
particular
stock.
Does
Apple's
policy
apply
to
buying
or
selling
stock
in
other
companies?
Yes.
For
example,
you
learn
about
a say
customer's
nonpublic
expansion
plans
through
discussions
about
hardware
purchases.
If
you
purchase
stock
customer's
company
advise
others
to
so, it could
be indotheor
viewed
as insider
trading.
What
isvisual,
harassment?
Harassment
can
beof
verbal,
or
physical
inharassing
nature.
Specific
examples
prohibited
conduct
include,
are
notjokes,
limited
to:but
slurs,
statements,
notes,
letters,
electronic
communication,
pictures,
drawings,
posters,
gestures,
and
unwelcome
physical
contact
that
are
based oncartoons,
an
individual's
protected
class.
Need more
information?

nline,
010 Inc.
10

regarding
business
expenses,
such
as meal
and
expenses,Guidelines
and submit
expense
reimbursement
requests.
onaccurate
daily meal
expenses
varytravel
worldwide.
Establishing Bank Accounts
All Apple's
Apple
bank
accounts
must
be All
approved
and
established
by
Treasury
Department.
payments
must
be
made
by recordable
andTreasury
traceable
methods.
For
more
information,
contact
the
Department.
Loans, Advances, and Guarantees
Other
than
through
established
corporate
programs,
such
as
programs
formembers,
employee
and
the
exercise
oftheir
stock
options,
Apple
does
not provide
loans
or advances
of
corporate
funds
to
its employees,
officers,
Board
orrelocation
their
families
andcashless
does
not
guarantee
obligations.
Money
Laundering
Money
laundering
isconceal
the
process
by
which
individuals
organizations
try
illicit
funds
or money
make
these or
funds
legitimate.
If or
you
are
athe
position
to deal
directlylook
with
customers
vendors,
following
examples
may
betoindications
of in
potential
laundering:
Attempts to make large payments in cash
Payments by someone who is not a party to the contract
Requests to pay more than provided for in the contract
inPayments
made in currencies other than those specified
the contract
Payments from an unusual, nonbusiness account

--------------------------------------------------------------------------------------------------------------------------------Business
11 do business worldwide
Responsibilities
to Apple The way we
July
2010 Conduct

Document Retention and Legal Hold

As
an email
Apple
employee,
you
have
a or
responsibility
to of
manage
documents
and
make
decisions
on
document
retention.
The
definition
ofDifferent
"document"
ismanager
extremely
broad.
For
example,
every
or
electronic
file,
every
record,
and
every
transaction
involves
thecustomer
creation
athe
document.
documents
have
different
retention
periods.
Check
your
contact
Records
Management
toother
determine
appropriate
retention
period
for
documents
inwith
your
area.
At
times,
Apple
may
need
tothe
retain
documents
beyond
period
they
would
normally
be
retained.
The
most
common
reasons
litigation
or
other
legal
matters.
In
these
situations,
retention
and
preservation
ofhold,"
documents
is
critical.
Ifare
you
have
documents
that
may
be
required
forthe
litigation
or
other
legal
matters,
the
Legal
Department
will
place
those
documents
on
a
"legal
meaning
documents
cannot
be
altered,
destroyed,
deleted,
or
modified
in
any
manner.
Legal
will
notify
the
individuals
most
closely
identified
with
the
documents
about
the
legal
hold
and
will
provide
instructions
for
retaining
the
documents.
Recipients
of
a
legal
hold
must
ensure
that these
are are
followed.
A legal
remains
in instructions
effect
until you
notified
by thehold
Legal
Department
in writing.

--------------------------------------------------------------------------------------------------------------------------------Business
12 worldwide
Conduct
The way we do business
July
2010 Conduct
Conflicts
of
Interest
A
conflict
of
interest
is
any
activity
that
isabest
inconsistent
with
or
opposed
to
Apple's
interests,
or
that
gives
the
appearance
of
impropriety
or
divided
loyalty.
Avoid
any
situation
that
creates
real
or
conflict
ofor
interest.
Use
good
judgment,
and the
ifperceived
you
are
unsure
about
a potential
conflict,
talk
to with
your
manager,
contact
Human
Resources,
check
Legal
Department,
contact
the
Business
Conduct
Helpline.
Do
not
conduct
Apple
business
with
family
members
others
with
whom
you
have
afrom
significant
personal
relationship.
In
rare
cases
where
exceptions
may
appropriate,
written
approval
the
Senior
Vicebe or
President
for
your
organization
is
required.
You
shouldn't
use
your
position
at
Apple
tocontractors
obtain
favored
treatment
forpurchase
yourself,
family
members,
ordoes
others
with
you
a significant
relationship.
This
applies
to
product
purchases
or
sales,
investment
opportunities,
hiring,
promoting,
selecting
or
suppliers,
and
any
other
business
matter.
This
not
apply
towhom
special
plans
offered
you
believe
you
have
ahave
potential
conflict
involving
a If
family
member
or
other
individual,
disclose
itby
toApple.
your
manager.
Outside
Employment
and
Inventions
Full-time
Apple
employees
must
notify
their
manager
before
other
employment.
In
addition,
employee
(full-time
orhas
part-time)
who
obtains
additional
outside
employment,
an
outside
business,
orany
is
working
on
anany
invention
must
comply
with
the
following
rules. taking
Do
not:
services.
Use
any
time
at business,
work
or
any
Apple
assets
for
your
other
job,
outside
or
invention.
This
includes
using
Apple
workspace,
telephones,
computers,
Internet
access,
copy
machines,
and
any
Apple
assets
or
other
Use
your
position
at
Apple
to
solicit
work
for
your
outside
business
orApple
other
employer,
to
obtain
favored
treatment,
to
pressure
others
toother
assist
you
in
working
onor
your
invention.
Use
confidential
information
to
benefit
your
employer,
outside
business,
or
invention.
of
Participate
in
an
outside
employment
activity
thatarea
could
have
an
adverse
effect
on
your
ability
to
perform
duties
at
Apple.
your
Participate
in
an
outside
business
or
outside
employment,
or
develop
an
invention,
that
is
in
an
Apple's
present
or
reasonably
anticipated
future
business.
Before
participating
inas
inventions
or
businesses
that
are
in
the
same
your
work
for
Apple
or
that
compete
with
or area
relate
toyour
present
or
reasonably
anticipated
Apple
products
or
services,
you
must
have
written
permission
from
manager,
an
Apple
product
law
attorney,
and
the
Senior
Vice
President
of
your
organization.
For
additional
information,
see
Apple's
policy
on
Conflicts
of Interest.

--------------------------------------------------------------------------------------------------------------------------------Business
13 worldwide
Conduct
The way we do business
July
2010 Conduct

Personal
Investments
Many
Apple
employees
have
in
publicly
stock
or
privately
held
businesses.
These
personal
investments
may
give
rise
toarises,
ainvestments
conflict
of
if traded
you
are
involved
in
or
attempt
to
transactions
between
Apple
and
aconflict
business
ininfluence
which
you
are
invested.
If
a best
real
or
apparent
disclose
the
conflict
to
your
manager.
The
manager
will
help
determine
whether
a
conflict
exists
and,
ifinterest
appropriate,
the
approach
to
eliminate
the
conflict.
Workplace
Relationships
Personal
relationships
in
the
workplace
may
present
anin
actual
or
perceived
conflict
of
interest
where
oneyou
individual
inrelationships
the
relationship
may
be
inFor
a
position
toyou
make
or
influence
employment
decisions
regarding
the
other.
If
you
find
yourself
in
such
a
relationship,
must
notify
Human
Resources
so
they
may
assist
resolving
any
potential
conflicts.
Employees
should
not
allow
their
to
disrupt
the
workplace
or
interfere
with
their
work
or
judgment.
additional
information, see Apple's policy on Personal
Relationships.
Buying
and
Selling
Stock
Never
buy
orobtained
stock
while
you
inand
possession
of a
information
through
your
employment
athave
Apple
that
has
not
been
publicly
announced
could
material
effect
on
the
value
of
stock.
This
applies
to
decisions
to
buy
orcompanies.
sell
Apple
securities
and
to
investments
insell
other
Itare
is also
against
Apple
policy
and
may
be
illegal
to
give
others,
as
friends
and
family,
tips
on
when
to
buy
orsuch
sell
stock
while
you
are
in
possession
of the
material,
nonpublic
information
concerning
that
stock.
In
addition,
employees
are
prohibited
from
investing
in
derivatives
of
Apple's
securities.
This
includes,
but
is
not
limited
to,
trading
in
put
or
call
options
related
to
securities
of
the
company.
Members
of
Apple's
Board
of
Directors,
executive
officers,
and
certain
other
individuals
are
subject
to
blackout
periods
during
which
they
are
prohibited
from
trading
in
Apple
stock.
IfTrading
you
are
subject
to
these
restrictions,
you
will
be
notified
by
the
Legal
Department.
Even
ifor
you
are
subject
to
blackout
youthe
may
never
buy
sell
stock
while
you
are
in periods,
possession
material,
nonpublic
information.
Review
Apple's
Insider
policy.
Specific
questions
onof
buying
and
selling
stock
should
be
referred
to
Legal
Department.
Harassment
and
Discrimination
Apple
encourages
astatus,
creative,
culturally
diverse,
and as
supportive
work
environment.
Apple
does
not
tolerate
harassment
or
discrimination
based
on
factors
such
race,
color,
sex,
sexual
orientation,
gender
identity
characteristics
or
expression,
religion,
national
origin,
age,
marital
disability,
medical
condition,
veteran
status,
or
pregnancy.
restrictions
may
apply
based
on
regional
laws
and
regulations.
These
requirements
apply
toHuman
interactions
with
employees,
customers,
suppliers,
and
applicants
forAdditional
employment
and
any
other
interactions
where
you
represent
Apple.
If
you
feel
that
you
have
harassed
or
discriminated
against
ortohave
witnessed
such
behavior,
report
the may
situation
athe
manager
orbeen
to
Resources.
You
also
contact
Business
Conduct
Helpline.

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE51
Form
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.Individual Conduct The
Date
Filed:
---------------------------------------------------------------------------------------------------------------------------------------------------------way
we do business worldwide
July
2010

Where
can
Ipolicies
learn
more
about
on
confidential
employee
information?
View
the
Apple
Safe
Harbor
Privacy
Policy.
Is
personal
information
onismyuse
computer
system
private?
Limited
personal
of
Apple
equipment
and
systems
allowed,
but
to
local
regulations,
Apple
may
monitor
equipment
and
systems.
If the
insubject
doubt,
check
with
Legal
Department.
If
I make
amay
presentation
onIf
own
time,
I my
accept
a
payment?
That
depends.
you
are
representing
Apple,
you
may
accept
payment.
If
you
are
on
your
own
time
and
are
notnot
representing
Apple,
you
may
be
allowed
accept
payment.
Before
accepting
type
of
opportunity,
check
with
your
manager,
Human
Resources,
or
thethisto
Business
Conduct
Helpline.

What
ifby
IResources
have
a
substance
abuse
issue?
Help
yourself
Apple
taking
action.
Talk
toand
your
Human
representative
or,
the
U.S.,
view
information
on
thein
Employee
Assistance
Program.
---------------------------------------------------------------------------------------------------------------------------------------------------------Taking Action

Online,
Inc.
2010
010
--------------------------------------------------------------------------------------------------------------------------------BusinessConduct
Conduct The
Individual
way
we14
do business worldwide
July
2010

Confidential
Employee
Information
As
part
of your
job, you
may
have
access
tohave
personal
information
regarding
other
Apple
employees
or
applicants,
including
information
regarding
their
employment
history,
personal
contact
compensation,
information,
or
performance
and
disciplinary
matters.
This
information
isinformation,
confidential
and
should
be
only
with
those
who
a business
need
tothere
know.
Itshared
should
be
shared
outside
Apple
unless
is
ahealth
legal
ornot
business
reason
to
share
the
information
and
you
have
approval
from
your
manager.
Privacy
Subject
to
rules
or
regulations
affecting
an
employee's
rights,
Apple
may
monitor
or
search
its
work
environments,
including
equipment,
networks,
mail,and
and
electronic
systems,
without
notice.
Apple
monitors
facilities
and
equipment
to
promote
safety,
prevent
unlawful
activity,
investigate
misconduct,
manage
information
systems,
comply
with
legal
guidelines,
for
other
business
purposes.
Public
Speaking
and
Press
Inquiries
All
public
speaking
engagements
that
relate
tothat
Apple's
business
or
products
must
be
preapproved
by
your
and
Corporate
Communications.
Ifor
you
receive
approval
make
a public
presentation
at
a business
ormanager
conference,
you
may
notfrom
request
accept
any
form
of to
personal
compensation
the
organization
requested
the
presentation.
This
does
not
prohibit
accepting
reimbursement
for
expenses,
if meeting
approved
by
your
manager.
All the
inquiries
from
thereferred
press
ortothe
financialCommunications
analyst
community
must
be
Corporate
or
Investor
Relations
Department.
Publishing Articles
If you
author
an
article
or other
doendorsement
not of
identify
yourself
in
the
publication
as an as
employee
Apple
without
prior
approval
from
Corporate
Communications.
This
could
bepublication,
viewed
an
by
Apple.
Substance
Abuse
Employees
are
prohibited
from
manufacturing,
distributing,
dispensing,
possessing,
or
being
under
influence
ofinnovation.
illegal
drugs
intousing,
the
workplace.
Use
ofinthe
alcohol
or
medications
on
the
job
or
before
work
canDrugs
cause
safety
issues,
damage
customer
relations,
and
hurt
productivity
and
Use
good
judgment
and
keep
mind
that
you
are
expected
perform
topolicy
your
full
ability
when
working
for
Apple.
View
Apple's
on
in
the
Workplace.

--------------------------------------------------------------------------------------------------------------------------------Business
Conduct
15
The
way
do business worldwide
July
2010we

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE52
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.July
Date
Filed:
27,
------------------------------------------------------------------------------------------------------------------------Business
Conduct
16
Additional
Resources
The
way
do business worldwide
2010we

Created
by Oct
EDGAR
Online,
APPLE
INC
TABLE53
Form
Type:
10-K
Period
End:
Sep
25,2010
2010 Inc.July
Date
Filed:
27,
------------------------------------------------------------------------------------------------------------------------Business
Conduct
17
Additional
Resources
The
way
do business worldwide
2010we

Created
by Oct
EDGAR
Online,
APPLE
INC
SUBSIDIARIES
FormFiled:
Type:
10-K
Period
End:
Sep27,
25,2010
2010 Inc.
Date

Exhibit 21.1

SUBSIDIARIES OF
APPLE INC.*

Apple
Sales
International
Operations
International
Braeburn
Capital,
Inc.

Jurisdiction
of
Incorporation
Ireland
Nevada,
U.S.