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New ideasIDEAS
from the FROM THE
GeniusWorks GENIUSWORKS
....... INSPIRING
inspiring YOUR
your success SUCCESS
in 2010 IN 2010
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HELLO ...
M
Many off you h
have asked
k d ffor an update
d t on what’s
h t’
happening and what’s next ...
Peter Fisk
theGeniusWorks.com
IDEAS FOR 2010...
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IDEAS FOR 2010...
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IDEAS FOR 2010...
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IDEAS FOR 2010... In 2009 the world economy declined by 1.1%
but is expected by IMF to grow by 3.1% in 2010 ...
B t stockmarkets
Best t k k t in
i 2009 were R Russia’s
i ’ Micex
Mi
(+118%), China’s CSI300 (+89%), Brazil’s
Bovespa and India’s Sensex (both +80%)
E7
+5.1%
in 2010
E7
+1.7% G7
in 2009 +1.3%
in 2010
G7
-3.4%
The E7 will continue to outshine the G7,, and likelyy
i 2009
in
to be twice its size by the end of the decade
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IDEAS FOR 2010... Economic recovery will be slow, but opportunities
will emerge faster. Here’s my A to Z of 2010 ...
Ageing (big business) ... Artvertising (ads need to do more for you) ... Brand alliances
Bioplastics ... eBooks (eventually come of age) ... Business models (in every sector)
CHIME nations ... Creative charities ... Crowdsourcing (research, design, communicate)
Debt ... Device convergence ... Digital nomads (wandering in a virtual world)
Energy (where the brains are focused) ... Social Entrepreneurship ... Extreme weather
Fairtrade ... Fractional ownership ... Fuel cells (where the venture capital is focused)
Genetic-based
Genetic based services ... GPS devices (the power of mobility) ... Graffiti fashion
Happiness (yes, it really is the new priority) ... Healthcare revolution ... Reid Hoffman
Identity protection (you, your brand, your reputation) ... Inflation ... Islamic finance
Fashion jewellery ... Multi jobbing ... Jumpsuits (yes, they're back with Stella McCartney)
Knowledge clouds ... Korean brands (the new innovation leaders) ... Kazakstan
Licensing ... Life caching ... Location
Location-based
based marketing (when and where are customers)
Managing complexity ... Meaning (making sense, adding purpose) ... Micropayments
Nanotechnology (from cleaning to clothes) ... Neural networks ... N11 nations
Obesity (whilst half the world still starves) ... Oil prices ... Cautious optimism
Personalisation ... Pop-up retailing (no longer a fad, serious business) ... Privacy
InQBox (fantastic Japanese retail concept) ... Quantum computing ... Quebec online
Realness ... Rental culture ... Responsible business (more than the environment)
Self publishing ... Simplicity (the biggest trend of all) ... Space tourism (Virgin Galactic)
Tablet computers (just wait for MacWorld 2010) ... Tweeting ... Two-speed economy
Unemployment
U e p oy e t ... U Urbanisation
ba sat o ... Use
User ge
generated
e ated ((from
o Cu Current
e t TV to Threadless)
ead ess)
Viral rage (customer complaints just went global) ... Virtual Hybrids ... Volatility
Water scarcity ... Wild weather ... Women consumers (growing faster than China)
Generation X ... X-Prizes (space travel to electric cars) ... XL accessories
Yang Du (Shanghai cool) ... YouTubevertising (one that works) ... Mohammad Yunus
Zespri Gold (amazing kiwis) ... Zipcars ... Zopa (business model for future banking)
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BOOKS ...
New books :
• Creative Genius
Innovation from the future back (2010)
( )
Previous books :
• Marketing Genius
The left and right
right-brain
brain of marketing (2006)
• Business Genius
Leadership in turbulent times (2008)
• Customer Genius
Becoming a customer-centric business (2009)
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NEW BOOKS ...
www.PeopleandPlanetandProfit.com
www PeopleandPlanetandProfit com
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NEW BOOKS ...
www.CreativeGeniusLive.com
www CreativeGeniusLive com
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NEW BOOKS ...
www.theNewMarketLeaders.com
www theNewMarketLeaders com
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EVENTS ...
Speaking formats:
New events :
• Marketing
M k i b by A
Applel and
d Ob
Obama
• How to think like Leonardo da Vinci
• Winning in the Digital World
• The People
p Planet Profit Programme
g
Others:
• Reset,
R t Rethink,
R thi k Restart
R t t
• The New Customer Agenda
• Innovation from the future back
• Einstein and Picasso do business
• Rethinking the role of marketing
• Ubuntu, the power of social networks
• The yin and yang of successful brands
• Welcome
W l tto 2012:
2012 Lif
Life after
ft ththe crisis
i i
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NEW EVENTS...
www.theGeniusWorks.com
theGeniusWorks.com
NEW EVENTS...
ideas and experiments, wellbeing and work. Event keynote, seminar or workshop
www.theGeniusWorks.com
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NEW EVENTS...
www.theGeniusWorks.com
theGeniusWorks.com
NEW EVENTS...
The People Planet Profit Programme
How can I get my team to explore the ideas of People Planet Profit and what it meansfor my business? Where do I start in applying these approaches in relevant ways for me?
How do I get my people to start thinking and acting differently? The PPP programme is an accelerated development experience for senior and middle managers. It can be tailored
to the specific issues your business, and can be delivered as a learning experience, or as a practical way to start addressing your real issues. It is typically delivered as an
executive retreat – a four day accelerated learning experience, when we will also explore the more personal challenges of leadership
S
Session
i 1 1: World
W ld Changing
Ch i Session 5: Sustainable Innovation
• Making sense of the changing business world • Creative disruption and renewal, innovation and entrepreneurship
• Global challenges, shifting power, instant and connected • Future back thinking, outside in action, left and right brain people
• Balancing economic, social and environmental agendas • Ventures, incubators and rocket ships for practical innovation
• Best practices: From Air Asia to Amazon, Zara and Zopa • Best practices: Lego’s creative play and GE’s sustainable creativity
• Essential tools: Future Radar, Scenario Planning, Customer Insight • Essential tools: Creative Disruption, Sustainable Business Models
• The enlightened business, one with a purpose beyond profits • Living, loving and thriving in the new business world
• How business can make a bigger difference to our worlds • Health and fitness, how to feel good, and how to do more
• Aligning a higher purpose with the pursuit of value creation • Confidence and courage, how to stretch and surprise yourself
• Best practices: From Camper and Cemex, to Danone and Disney • Best p
practices: From Google’s
g workstyle
y to Virgin’s
g lifestyle
y
• Essential tools: Purpose Definition, Corporate Brands, Storytelling • Essential tools: Body Works, Mind Works, Action Works
• Making better strategic choices in times of change • Delivering results, short and long-term, in crisis and in good times
• Choosing the best markets, better differentiation and business models • Value creation, value drivers and value management
• Aligning the organisation to work within strategic rules • Metrics and scorecards,, incentives and rewards.
• Best practices: GE gets imagination, whilst Tata focuses on new markets • Best practices: Toyota’s performance culture, Nokia’s contrasting approach
• Essential tools: Value Disciplines, Strategy Framework, GG Planning • Essential tools: Performance Metrics, Rewards, Value Management
Peter Fisk is joined by experts in sustainability, leadership and wellbeing - including Anthony Kleanthous and Diana Verde Nieto, Alper Utku and Selen Tamer. The PPP
programme is also delivered as a series of three separate issue and action-focused workshops for small teams of management, based around phases of discovery, design and
delivery.
y This is a more consultative approach,
pp building
g on the existing
gpprogress
g and p
priorities, issues and ideas within yyour business.
theGeniusWorks.com
theGeniusWorks.com
EVENTS ... Some recent clients and locations
SIM Singapore
SIM, Si
Nielsen, Cairo
Videos and presentations from events can be
STC, Riyadh
downloaded at www.theGeniusWorks.com
theGeniusWorks.com
CONSULTING ...
theGeniusWorks.com
CONSULTING ...
Idea generation,
generation scenarios,
scenarios propositions
theGeniusWorks.com
CONSULTING ...
Idea generation,
generation concept design
design, evaluation
Brand launch and horizon plannning With in-house team of functional experts
theGeniusWorks.com
CONSULTING ...
Example of recent project ...
Developing a “green
green brand”
brand strategy (2009)
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TRAINING ...
“The
The Fast Track
Track” is an accelerated
development programme for business
leaders, market managers and others too.
theGeniusWorks.com
TRAINING ...
the fast track
theGeniusWorks.com
TRAINING ...
“The
The Fast Track
Track” is a portfolio of what
what’ss hot,
hot what works,
works and what
what’ss next in the
world of customers, marketing, brands and innovation. It brings together the latest
techniques with real-time case studies, to catalyse new thinking and capabilities. It
can be customised to your business, and is endorsed by The Marketing Society.
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TRAINING ...
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TRAINING ...
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TRAINING ...
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VENTURES ...
“Brand Genius”
with Brand Finance and virtual network
“Hospitality Hub”
with the founders and technology partner
“Zoom Ventures”
with Clownish and virtual network
theGeniusWorks.com
VENTURES ...
www.BrandGenius.com
theGeniusWorks.com
VENTURES ...
Start-up
Start up business supported by GeniusWorks
www.HospitalityHub.com
theGeniusWorks.com
VENTURES ...
“Zoom
Zoom Ventures
Ventures” social entrepreneurship
Specialist
S i li consulting
l i fifirms
Virtual team of expert consultants
Authors, speakers and thought leaders
theGeniusWorks.com
INSIGHTS ...
E l iti insights
Exploiting i i ht from
f partners
t like
lik NNow & N
Nextt etc.
t
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CASE STUDIES ... Best and emerging practices from around the world
... downloads at www.theGeniusWorks.com
peterfisk@peterfisk.com
theGeniusWorks.com