Sie sind auf Seite 1von 30

How To Run Your Own Casino?

Create a fully customized online casino with more than 100 games

Turnkey Casino White Paper

Release: 1.8

Copyright 2009-2013 WinningStreak Ltd.

Last Edit Date: 2014-02-09

Revision: b

Author: Harald Engels

Creation Date: 2009-09-30

Website: http://turnkeycasino.com

Contact: info@turnkeycasino.com / Skype ID: haraldengels

Turnkey Casino - White Paper

Table of Contents
Introduction...................................................................................................................................................................................................3
Overview...................................................................................................................................................................................................................... 3
Casino Platform......................................................................................................................................................................................................... 3
Services................................................................................................................................................................................................................... 4
Win/Win Partnership................................................................................................................................................................................................... 4
Revenue Share....................................................................................................................................................................................................... 4
Customer Service................................................................................................................................................................................................... 4
Setup Fee................................................................................................................................................................................................................. 4

Quick Orientation............................................................................................................................................................................................5
Casino References.......................................................................................................................................................................................................... 5
Website Features............................................................................................................................................................................................................ 5

Casino Platform Components............................................................................................................................................................................6


Games.......................................................................................................................................................................................................................... 6
General Game Features................................................................................................................................................................................................... 6
Slot Machine Features................................................................................................................................................................................................. 7
Classic Slots.......................................................................................................................................................................................................... 7
Fantasy Slots......................................................................................................................................................................................................... 7
Photo Slots & DeLuxe Slots...................................................................................................................................................................................... 8
3D Slots................................................................................................................................................................................................................ 8
Table Games Features................................................................................................................................................................................................. 9
Casino Poker Variants.............................................................................................................................................................................................. 9
Blackjack Variants.................................................................................................................................................................................................. 9
Traditional Table Games........................................................................................................................................................................................... 9
Innovative & Exotic Games...................................................................................................................................................................................... 9
Gaming Interface......................................................................................................................................................................................................... 10
Instant Game Access................................................................................................................................................................................................ 10
Real-time Promotions................................................................................................................................................................................................ 10
Cookie Free Gaming................................................................................................................................................................................................. 10
Game Customization Back-end....................................................................................................................................................................................... 11
Table Styles............................................................................................................................................................................................................. 11
Casino Management Back-end........................................................................................................................................................................................ 14
Statistics................................................................................................................................................................................................................. 14
Revenue Overview................................................................................................................................................................................................ 14
Consolidated overviews:................................................................................................................................................................................................ 15
Affiliate Commission.............................................................................................................................................................................................. 16
Player Statistics.................................................................................................................................................................................................... 16
Marketing Material Statistics................................................................................................................................................................................... 17
Casino Settings........................................................................................................................................................................................................ 17
Multi Currency......................................................................................................................................................................................................... 18
Game Configuration.................................................................................................................................................................................................. 18
Custom Game Selection............................................................................................................................................................................................ 18
XML Live Data Feed for Games................................................................................................................................................................................... 19
Banner Management................................................................................................................................................................................................. 19
Affiliate Contracts..................................................................................................................................................................................................... 19
Affiliate Payments.................................................................................................................................................................................................... 20
Affiliate Back-end......................................................................................................................................................................................................... 20
Game Links............................................................................................................................................................................................................. 20
Banner Selection...................................................................................................................................................................................................... 20
Payment Modules......................................................................................................................................................................................................... 21
Hosting & Server Infrastructure...................................................................................................................................................................................... 21
Website Servers....................................................................................................................................................................................................... 21

Casino Websites............................................................................................................................................................................................22
Website Framework...................................................................................................................................................................................................... 22
Dynamic Features......................................................................................................................................................................................................... 22
XML Feed.................................................................................................................................................................................................................... 23

Services......................................................................................................................................................................................................24
Casino Licensing........................................................................................................................................................................................................... 24
Financial Services......................................................................................................................................................................................................... 24
Player Support............................................................................................................................................................................................................. 24
Player Retention........................................................................................................................................................................................................... 25

Own a Casino...............................................................................................................................................................................................26
Benefits of Owning a Casino........................................................................................................................................................................................... 26
How to Get a TurnkeyCasino?......................................................................................................................................................................................... 27
Casino Setup Fee & Revenue Share................................................................................................................................................................................. 28
Deployment Time-frame................................................................................................................................................................................................ 28
Other Forms of Licensing............................................................................................................................................................................................... 28

About WinningStreak.....................................................................................................................................................................................29
Contact....................................................................................................................................................................................................................... 29

Turnkey Casino - White Paper

Introduction
White label casinos (in the following abbreviated as "WLC") have proven to be a cost efficient and effective alternative to the setup of conventional online casinos (stand-alone casinos). Companies with a strong focus to casino marketing can easily monetize targeted traffic
without stepping into time and cost-intensive casino setup and maintenance procedures by offering a casino which players can't identify
as a fully managed solution.
Where most white label casino providers are acting only as system integrators - by combining many software products and elements from
3rd party suppliers into their product portfolio - WinningStreak is developing 100% of the casino software and gaming platform in-house
(inside our organization), all games (The Art of Games) included. If a client intends to offer games from other game providers no problem WinningStreak will implement additionally these 3rd party games if our generic games portfolio (approx. 110 casino games) is not
meeting all requirements of a client.
By choosing WinningStreak you are dealing with one competent partner who owns and controls the complete software product chain and
has the resources, flexibility, skills, and experience to support your casino project in the best possible manner. This, in the white label
casino world unique approach, lets you enjoy a high level of quality, reliability, and brand consistency of your new casino and allows us to
offer extraordinary attractive casino deals.
This document will take you on a quick tour through some elements and features of our gaming platform, which may help you to evaluate
our product lines for finding the best suited solution for your business requirements in the casino industry.

Overview
Casino Platform
Each by WinningStreak provided casino and related WLC platform consists at least of these following elements:

Casino Games (more than 100 high quality instant-play games, no download and no installation required)

Gaming interface (contains the game menu and during game-play required functions)

Casino management back-end (required for the casino setup, statistics, affiliate and player management)

Affiliate back-end (portal for affiliates which allows you to run your own affiliate network)

Payment gateway modules (e. g. CC, Skrill, Neteller, Paysafecard, iDEAL)

Server infrastructure (website, game and database servers)

Casino website (predefined, customizable website packages which all tracking features)

Game customization tools

WinningStreak is one of the world-wide few casino software providers in the market who is developing the complete software stack for
running an online casino internally. All software components are developed "in-house" what gives our clients a real competitive edge over
those competitors who have to deal with the integration of software from several (different) providers.
The diagram below displays the most important casino components of the WinningStreak casino platform:

Turnkey Casino - White Paper

The additionally offered, cost-free self-service casino products are coming with many restrictions (e. g. limited branding, no back-office
access, no affiliate network support) and are NOT subject of this White Paper. This cost-free Casino2Go product-line is great for testing the
casino games and your conversion potential (from visitor to fun-player sign-up).
Please use the casino software comparison chart to compare the product line features.

Services
A great casino product alone is not longer sufficient for succeeding in the gaming market. Next to an effective marketing strategy the
scope and quality of provided services are decisive for making a new online casino profitable. WinningStreak is offering the following
scope of B2B services to their White Label and Premium Casino clients:

Project evaluation and casino building consultancy

Feasibility study (on basis of the by you provided specifications)

Customization of the website, games, back-ends and marketing tools

Implementation of additional payment providers/gateways and wallet setup

Casino platform setup

Initial game configuration and platform hosting

SEO consultancy for the the creation of the casino website and game texts

Affiliate portal setup

Initial setup of the player promotion infrastructure

Initial setup of the player retention infrastructure

Initial setup of the player support infrastructure

Custom game development (on request)

Once your casino is launched WinningStreak provides several essential operational services:

Financial services (payments to affiliates and players)

Fraud prevention

Fraud detection

Risk management

Player retention services (optional)

1st level player support reg. all financial issues (optional)

2nd level support for affiliates (optional)

Win/Win Partnership
The business model of many white label casino providers is primarily focused to sell casinos with a relatively high setup fee and not to
generate revenue with the casino players. The business model of WinningStreak is strictly focused to create profitable casinos on basis of
a win/win relationship with the casino owners. We are not interested in a short-lived "hit and run" business. It is our goal to establish a
long-term relationship with our casino clients which is based on a fair revenue share business model and affordable setup fees.

Revenue Share
The revenue shares of casino clients varies depending on the level of services WinningStreak has to provide to casino owners. If casino
clients are e. g. overtaking the financial services we can offer a much higher revenue share than in scenarios where we have to manage
the financial services.

Customer Service
The same applies to customer (player) services. Casino owners who have the structure and willingness to overtake the 1 st level support
enjoy a higher level of revenue share. Since we at WinningStreak cannot provide player support in all languages a service contribution of
casino owners is highly welcomed.

Setup Fee
The small setup fee WinningStreak is charging for a Premium Casino setup is required to ensure that we are dealing only with partners
who are playing in a professional league. We do not provide "nice to have" casinos we rely on experienced partners with an ambitious
business concept.
In form and function comparable casinos from other providers can't get purchased (from our competitors) for less than 25.000. Therefore it is a useless undertaking to negotiate waiving our small setup fee. Partners who aren't capable to pay the tiny setup fee are invited
to use the cost free Casino2Go product line.

Turnkey Casino - White Paper

Quick Orientation
Casino References
This White Paper contains/provides all basic information which allows to evaluate if the WinningStreak casino platform could be of interest
for your business goals. But 1000 words often can't replace the visual impressions of already existing white label casinos. The list below
represents a representative list of casinos which were build on basis of the WinningStreak casino platform:
http://totallycasino.co.uk/ (Casino for the UK market)
http://casino-goldenglory.com (Casino for the French market)
http://gladiatorcasino.com (check the table games customization)
http://999vegas.com (a classic online casino look)
http://vegasplaycasino.com (standard setup with branding but no website customization)
http://vipbet.com (game design targeted to club players)
http://dourocasino.com (Casino targeted to Portugual)
http://onlinevegascasino.com (Casino for all English speaking markets)
http://trezorcasino.com (Casino targeted to Hungary)
http://elegantvip.com (example of a WordPress based front-end)
http://casinoleb.com (under development)
http://powerloungecasino.com (an interesting landing-page style alternative with no website)
http://britscasino.com (UK market focus)
For a quick look to the games see here: http://games.whtelabelcasino.com
For a quick product line overview see here: http://turnkeycasino.com/resources/media/documents/product_overview.pdf

Website Features
The screen-shot below outlines some core features of the WinningStreak casino website framework:

The branding is consistent


through all software modules.

The instant-play games technology


helps to achieve good conversion
rates. Depositing money and gameplay are always only a few mouseclicks away.

Standard elements can get autotranslated to accelerate a multilingual website development.

The content can be created language


or locale specific what allows e.g. to
deliver different content to Portugal
and Brazil (but both in Portoguese).

Popular payment methods are fully


supported. Country specific PSP
gateways can get implemented on
request.

Turnkey Casino - White Paper

Consistent support of multi-locale


(content and design can be varied
based on language and region).

Multi-currency support through all


provided online casino software
modules.

Casino specific bonus offers with


no financial risk for the casino
owner (fully managed solution).

Game selections on a website or


in marketing materials can get
controlled from the casino backend via XML feed. Displaying e.g.
different new games or featured
games requires no code changes.

Casino owners get access to


approx. 120 unique casino games
which are not "worn out" already.

Casino Platform Components


Games
Games are the life-blood of an online casino. WinningStreak is offering more than 100 proprietary instant play casino games. These
high quality games are covering e. g. the following popular game categories:

Casino table games

Casino table games

Casino poker games

Video poker games

Slot machines

In the slots category, which is next to the table games our specialty with more than 50
slot machines, we differentiate between these
sub-categories:

3-wheel casino slots

Classic slots

Fantasy slots

Photo slots

DeLuxe Slots

3D Video Slots

Fruit Machines

The game-play requires the Adobe Flash


player version 10.1 (or newer) and the usage
of a modern browser (e. g. > IE 7, Firefox or
Google Chrome). There is no download required - everything is browser-based.

General Game Features


The following features apply to nearly all WinningStreak casino games:

Instant-play technology which requires no software download and no software installation, just click and play.

High quality graphics ensure a pleasant and professional game appearance.

Attractive animations are adding a special twist to many games.

3D rendering of animated game elements

Flexible game resizing allows to adjust the game window dynamically to a broad range of screen resolutions.

Seamless customization of all software and design elements in the casino platform (also of the affiliate software and back-end)

Customizable gaming interface for blending the games seamlessly into your casino design

Multi-language support for an easy localization of games and software to specific markets (also for audio files)

3 game-play modes for optimized conversion: Free Play, Fun Play (registration required), Real Play (sign-up required)

In-game registration of players in the game pop-up window (boosts the conversion rate)

In-game money deposits directly in the game pop-up window (makes it easy for players to stay in the game)

Modular payment system with support of many popular payment gateways and easy extensibility

Custom specific bonuses (in-game display)

Custom specific promotions (in-game display)

Custom specific event messages (in-game display) based on the player profile, player history and marketing rules

Direct game linking allows affiliates to send traffic directly to specific games (great for increasing the conversion rate).

Cookie-less game technology increases the stability and accessibility of the casino platform from all modern browsers.

XML game feed simplifies the setup of all game link related tasks (e. g. easy game implementation on webpages).

Real-time platform monitoring assures a high level of game availability.


The customizable game selection and custom-defined game
categories allow the creation of a custom specific casino
game portfolio.

Turnkey Casino - White Paper

Slot Machine Features


Next to the great number of popular table and card games WinningStreak is offering an outstanding variety of direct play casino slots. The
slots portfolio is offering a broad range from visually complex and feature rich slots to fast to play no-nonsense machines.

Classic Slots
The 3-Reel and Classic Slots category is following the goal to provide an authentic casino feeling with classy, fast playable machines.
These machines are popular amongst players who prefer fast paced no-nonsense slots.
The innovative "slot view switching" feature allows to access these machines in three different perspectives:

Full view (the whole slot is visible, allows game-play)

Paytable view (only the paytable is shown in a zoom view, allows analyzing the winning chances)

Reels View (only the slot reels are shown in a zoom view, allows game-play)

The "Full" and the "Reels" view allow to play the slots where the "Paytable" view informs players about payouts and other slot features:

Most Winning Streak slot machines are offering


attractive slots features like:
- Wilds
- Free Spins
- Connected Pay
- Multiple winlines (up to 15 or 30 paylines)
- Several wagering denominations
- Multiple coins
- Super Bonus

Fantasy Slots
This slot category contains fast playable slots with animated icons and attractive winning features like "Free Spins", the "Pick Me" bonus
which adds randomly a bonus credit amount, and multiple "Winlines":

Multiple winlines allow players to increase the


betting amount up to 15 times per spin and are
scaling up significantly the winning probability
per spin.

Turnkey Casino - White Paper

Photo Slots & DeLuxe Slots


Photo Slots and DeLuxe Slots are adding so called "Mini Games" to the game play. Mini Games are embedded, skill based bonus games
which provide slot machine players the opportunity to add extra credits to their winnings. The challenging Mini Games are always related
to the game theme and help to create a strong game identity and increase (next to the winnings) the player loyalty to specific slots.

3D Slots
This category is offering slot machines with complex designs, advanced animations, multi-page pay-tables and extended Mini Games. The
betting options can be scaled up to 56 win-lines what ensures that nearly every spin is matching a winning combination so that players
experience always real action.

Turnkey Casino - White Paper

This high-end slots category comes with nicely


animated 3D objects and advanced Mini Games
which are offering an interesting twist to win
extra credits on a regular basis..

The 3D Slots are full featured with:


- Wilds or Scatters
- Free Spins
- Pick Me bonus
- Mini Games
- Multiple winlines
- Variable basis bets
- Multiple Coins
- Animated paytables
- Atmospheric sound patterns

During 2013 we intend to offer also a few fruit machines.

Table Games Features


In most online casinos the category with slot machines is making most money. The popularity of slot machines is one reason why we are
offering approx. 50 games in this category. Although our slots are offering all gaming features which players expect we are seeing our table and card games as the most outstanding categories in our "The Art of Games" product portfolio.

Casino Poker Variants


As of January 2013 we are offering 14 casino poker variants:

Casino Hold'em

Texas Hold'em

Mississippi Stud Poker

Triple Poker

Pyramid Poker

Oasis Poker

Caribbean Poker

Asia Poker

Wan Doy Poker

Pai Gow Poker

4 Card Poker Madness

All in Poker

Red Dog Progressive

Blackjack Variants
We are offering 10 Blackjack variants:

European Blackjack Single Deck / Multi-hand

US Blackjack Single Deck / Multi-hand

Double Attack Blackjack

3 Card Blackjack

Spanish Blackjack

Ties Win Blackjack

Caribbean Blackjack

Blackjack Switch (March 2013)

Turnkey Casino - White Paper

During the year 2013 we are expecting to close additional game


licensing agreements to increase the amount of new and innovative
Blackjack variants in our game portfolio.
During the development of our table and card games we put a strong focus on the implementation of land-based casino rules into the
games to provide players a realistic casino gaming experience. The rule set and house edge of our games is reflecting our philosophy to
offer players fair-play and an outstanding entertainment value.
In order to provide a realistic "Las Vegas style" gaming experience our "The Art of Games" portfolio consists primarily of casino games
which are developed on basis of the rules which are played in popular brick & mortar casinos (land-based casinos). It is our goal to provide the world's most authentic table and card game portfolio and therefore players will find in our product portfolio only games with
these original "Las Vegas style" game rules.

Traditional Table Games

Roulette EU / Roulette US

Punto Banco

Baccarat (March 2013)

3 Card Baccarat

Fan Tan

Sic Bo

Craps (April 2013)

Moneywheel

War of Cards

Innovative & Exotic Games

Chuck a Luck

Catch the Wave

Super Pan 9

Under the Gun

Stravaganza

4 Card Buyout

Please visit for a full game overview (also with Video Poker games and soon with Scratch Cards): http://games.whitelabelcasino.com

Turnkey Casino - White Paper

10

Gaming Interface
The gaming interface hosts the games. It is developed in HTML/CSS and Javascript (AJAX) and offers a unique level of flexibility for the
game menu implementation and client specific design customization (colors, fonts, logo). The gaming interface and the games are designed multi-lingual.
The most prominent part of the gaming interface is the game menu. The game menu is generated in real-time on basis of the casino
back-end data (the XML game data stream) and is fully customizable via a custom CSS file for blending perfectly into the website design
of a Turnkey Casino.

Instant Game Access


Downloading and installing a casino is always an obstacle for conversion. One major benefit of the WinningStreak WLC platform is the instant game access for players. There is no download and no installation required. The sign-up, login, banking activities, and account access can be managed directly in the game pop-up window without visiting first the casino website. That is a major advantage for converting gaming traffic directly into cash and allows casino affiliates to retain a high level of control over their traffic.

Real-time Promotions
Promotion emails are an established method to increase player loyalty and supported in the casino back-end. But the efficiency of customer emails has increasingly become questionable. Too many recipients have become quite resistant to show measurable actions triggered by email campaigns.
Next to the overlay of promotion splash-screens during game start the unique messaging area of the gaming interface allows a playerspecific real-time communication with players which is triggered by a specialized messaging and campaign server and reacts to any predefined event with a case- and context-specific promotion offer.

Cookie Free Gaming


Storing cookies for session management has become an increasingly difficult issue since more and more privacy protection features disallow to store cookies on a client machine. Legal measure are causing also obligations to provide a cookie-free Internet experience. More
and more Internet browsers are offering now easy to use settings to prevent the usage of cookies so that more and more browser based
casino games of other providers aren't longer working in a reliable manner.
In April 2012 we launched a new gaming engine (V3) which doesn't require longer the usage of cookies for the management of user sessions and other important functions of the casino platform. Getting rid of the cookies was an important step forward to increase security,
reliability and legal compliance of the game-play in a future-proof manner and represents one unique selling point of our casino product
lines compared with other products in the market.

Turnkey Casino - White Paper

11

Game Customization Back-end


The customization of games is always a top issue for WLC customers. Beside the branding (e. g. with logos) WLC customers dare to differentiate themselves from competitors with further changes in the game appearance. Since game customization is usually a time-consuming undertaking we at WinningStreak are offering our White Label and Premium Casino customers to choose from several game design
presets and different color schemes what makes it easy to establish a different "look" of your casino.

Table Styles
Currently (January 2013) eight table design styles are implemented (e. g. "Classic", "Greek" or "White") :

All WinningStreak casinos are offering several "out-of-the-box" game customization options

The few following examples demonstrate the effect of these customization settings on a roulette table:

The "classic" look represents a more conventional appearance


of the game table and of the surrounding objects (e.g. chairs).
The table color was set to "dark green".

The table logo is always "hardwired" to your gaming platform


and can't be changed on the fly in the game customization
back-end.

The "semi-classic" look represents a more contemporary


appearance of the game table and of the surrounding objects
(e.g. chairs).
The table color is set to "anthrazit".

Turnkey Casino - White Paper

12

The "modern" style represents a modern appearance of the


game table and of the surrounding objects.
The table color is set to an "aubergine" variant.

The "extreme" style provides a VIP appearance of the game


table and of the surrounding objects (e.g. chairs).
The table color is set to a "dark blue".

The "white" style helps casino clients to achieve a distinctive


look of their casino which is widely unique in tha gaming
landscape.
The table color is set to "light blue".

Nomen est omen. The "pimp" style is great for casinos which
want to achieve a more intimate club-style look for targeting
to a more closed community of gamblers.
The table color is set to "aubergine"

Turnkey Casino - White Paper

13

The "Greek" style allows the creation of casinos with a


historical of specific cultural context. See e. g.:
http://gladiatorcasino.com.
The table color is set to "anthrazit".

The table style changes also between different game types. below a screen-shot of the style "Extreme" with a card game:

The shape of the tables varies depending on the chosen


game. Please compare the Roulette table on the previous
page (style "extreme") with this poker table.

Next to the style selection the customization back-end is offering out of the box color scheme settings which define the appearance of the
game tables (felt color):

The game customization back-end allows to change the color scheme for
the table surface. In combination with the table style settings many
different casino "looks" can be tested, applied and reviewed.

The by casino clients provided casino logo (this should be a vector graphic file like AI or SVG) will be "hardwired" to the casino games and
to the back-sides of the game cards. This is an optional feature (please request a quote).
The casino logo will be displayed on the table of all table games and in a
simplified form on the back of cards. Slot machines don't get customized
with a casino logo.

This is an example of the simplified form of the


casino logo which is used on the back on cards.

Turnkey Casino - White Paper

14

Casino Management Back-end


The casino management back-end provides essential features for the management of the casino:

General casino settings (system configuration)

Statistics (visitors, players, affiliates, games)

Financial features

Game portfolio management

Affiliate management

Marketing material management

Bonus and marketing rules setup

Communication template management

and much more

Statistics
The casino back-end provides statistics for the deposits, revenues and payouts. Most statistics are provided in real-time.

Revenue Overview
Casino clients have access to a broad range of revenue statistics. All basic revenue information is provided in real-time on the so called
"dashboard". If a client is operating several brands the results can get consolidated on the dashboard:

All important revenue figures are provided in real-time on


the dashboard. Several tables are consolitdating the data
on a per day, per month and per year basis.

The dashboard was designed to provide at a glance all relevant sign-up, deposit and profit or loss numbers. A broad range of additional
reports and tables allows a finely granulated analysis of a casino's performance.

Turnkey Casino - White Paper

15

For a better day by day comparison all days of a month can get displayed in a classic table view:

Consolidated overviews:

Turnkey Casino - White Paper

16

Affiliate Commission
Several other statistics allow casino owners a more detailed analysis of the affiliate specific business aspects. The example below shows
the consolidated affiliate results of a representative casino client (his affiliates):

Player Statistics
The player management plays an important role in online casinos. Casino owners have access to many different player statistics which are
very helpful to optimize their marketing and player retention activities.
One important aspect is to detect profitable and unprofitable players:

The back-office is coming also with a sort of report generator which allows the creation of casino specific reports.

Turnkey Casino - White Paper

17

Marketing Material Statistics


Casino owners have access to statistics which provide data about:

Impressions of marketing banners

Clicks to banners

Player sign-ups (specified by fun players and real players)

Money deposits

Total casino commission

Commission per click

This data can be filtered by day, week, current and last month. More specific reports can be created by using user-defined date entries.
A sub-set of this data is also accessible for the casino affiliates (in the affiliate software / affiliate portal).

Casino Settings
A broad range of settings allows the configuration of a casino's business essentials:

Turnkey Casino - White Paper

18

Multi Currency
Casino owners can requested for their casino the setup of several currencies. The casino platform supports > 100 different currencies but
there are limitations which are imposed by the chosen payment gateways and payment system providers.

Once a selection of currencies was setup by WinningStreak


casino owners can simply enable/disable these currencies in
the back-office.

Game Configuration
Each game can be configured individually with marketing images and marketing and help texts:

For not running into SEO problems all games can be


customized next to the design also regarding marketing
images and marketing and help texts.
This casino back-end feature avoids content duplication
and allows to give each casino its individual "touch".

The game texts can be created also multi-lingual, what


allows a straight-forward localization of the games for a
broad range of targeted markets.

Globally seen there can be found only a few professional casino game providers. These few providers are serving several hundred casinos
with widely identical games. Online casinos are then sharing these games in nearly identical form what can cause content duplication
problems in search engines. Beside the design customization the WinningStreak casino back-end allows additionally the customization of
marketing images, marketing texts and help texts. That way WLC customers won't experience problems in the search engines ranking
caused by content duplication from with other casinos shared games.
Once the game configuration is completed the back-end provides a real-time XML stream with all required game data to create widely automatic elements like game pages, landing pages, game collections and much more.

Custom Game Selection


The casino back-end allows WLC customers to define their own game selection, game descriptions (for avoiding content duplication),
game imagery, the preferred game order, and to create and apply game categories and grouping information (e. g. for promotional activities and statistical analysis).
Based on these game settings a XML data stream is created which controls the game availability and game order in all parts of the casino
platform (e. g. in the game menu of the game pop-up windows) but also for the presentation of the games on your casino website.

If there are new games issued you just select which game you want to
add to your game portfolio and drag it from the "All games" pool (on
the right side) into your casino container (see on the left side the game
pool of "White Label Casino").

Turnkey Casino - White Paper

19

XML Live Data Feed for Games


The selected games portfolio is delivered in form of white label casino specific XML feed which contains all data which are required to build
websites, landing pages, games menus and much more. Special data fields e. g. for new or featured games allow a dynamic creation of
gaming content. The centralized editing in the casino back-end updates then automatically the displayed game portfolio or game selection.

The display of casino games on websites, landing


pages and affiliate media can get based on the
XML feed which assures that changes in the casino
back-end (e. g. the definition of new games) is
automatically reflected on all web-based
presentations. This reduces the amount of website
and marketing media maintenance significantly.

Banner Management
Marketing banners which are used in the affiliate software need to be uploaded and managed in the casino back-end. The software supports .gif, .jpg, .png and .swf file extensions. In the casino back-end banners can be filtered by banner size and game.

Banners can get selected by size, images file type (e.


g. .jpg or .gif) and game to allow an easy management.

Affiliate Contracts
One highlight of the affiliate software is the affiliate contract management. Deals with affiliates can be defined in a way that every month
a different commissions is calculated and paid to affiliates. The assignment of created contracts takes place automatically so that once the
affiliate manager has created the commission models for the future no further work is required. That allows e. g. to provide new affiliates
for the first 3 months a commission model of: 45%, 40% and then 35%. After the first 3 months the contract is falling back to 30%.

So called "Contracts" allow to create timelimited commission scales for affiliates.

Turnkey Casino - White Paper

20

Affiliate Payments
In the casino back-end affiliate payments can get checked and approved automatically or individually on a per affiliate basis. Green entries specify commissions (invoices) which have been already paid:

Casino clients who are using the


financial services of WinningStreak have
always a full overview which affiliates
and players were paid.

As payable marked entries can be exported as a CSV batch for simplifying the money transaction process.
The commission of affiliates (revenue share) and the revenue share model are managed in the affiliate software.
Payments are usually processed on the side of WinningStreak as a part of the managed casino services.

Affiliate Back-end
The affiliate back-end allows affiliates to create affiliate accounts, to review their stats and select marketing material for their casino promotion.
The affiliate manager can define affiliate commissions and display affiliate statistics for analyzing the success of marketing activities.

Game Links
Next to artistic banners the affiliate back-end creates custom-sized game images with links to the game:

Based on the marketing image which is ideally created in full-size dimensions any reduced game image size can be created in the backend. That way the affiliate software allows affiliates to create custom game galleries where each image links directly to the game.

Banner Selection
Registered and logged-in affiliates have access to the banner farm from where they can grab the Javascript or HTML banner codes for displaying game banners on their websites. The special technology of the gaming interface allows direct linking to to the game-play. Not registered players have then in the game pop-up window the opportunity to create a player account without the necessity to visit first the
casino website. That allows casino affiliates to create attractive game banner bundles without having the concern being forced to route
their website visitor traffic away from their websites.

Turnkey Casino - White Paper

21

Casino owners and their affiliates


can chose between HTML and
JavaScript banner codes. HTML
codes aren't tracked (regarding
impressions).

Payment Modules
Currently the following payment modules are supported:

Moneybookers

Neteller

Paysafecard

iDEAL

Bank Draft

Pay by Phone (only in selected countries and on special request)

Credit Cards (CC deposits require customer ID verification)

Special reports allow a more detailed look into specific PSP related transaction processes.

Hosting & Server Infrastructure


The hosting of the casino games and casino websites is limited to WinningStreak servers which are operating the whole casino platform.
The hosting services for WLC customers are usually provided on a no-charge basis.
The casino platform is based on the following servers:

Website servers

Game servers

Database servers

Website Servers
The WinningStreak website servers are hosting the casino website and the custom-specific parts of the affiliate and casino management
software and the custom-specific parts of the games.
WLC customers get access to their own web-space where they can manage via FTP their website and related content.
All servers are managed by WinningStreak and monitored via Nagios to ensure a satisfying uptime.
Casino owners have no access to the game and database servers.

Turnkey Casino - White Paper

22

Casino Websites
The casino websites require specific features under the hood which are difficult to develop for casino owners. Typical functions are the affiliate ID and bonus code tracking and the country blocking. The complexity of these features makes it necessary that WLC clients are using a by WinningStreak provided casino website package for the creation of their website design and content.

Website Framework
The WinningStreak casino website package is based on a PHP driven casino website framework which is well documented, easy to handle
and protected against most hacking attempts.
A for the casino usage developed template system allows an easy realization of design ideas in a professional website development environment. As an optional service (please request a quote) WinningStreak will overtake the template creation on basis of a customer design
(Photoshop or Gimp files are required).

Dynamic Features
One important feature is the connection of game settings in the casino management back-office and the websites. A web-page e. g. with
casino link preview images can display automatically content changes triggered by the casino owner's back-office settings. Typical examples are "New Games" and "Featured Games" which are displayed on the website. The automatic deployment of back-office changes to the
website eases for WLC clients the efforts to keep the casino website up-to-date manually.

On the website displayed games


can get selected by in the backoffice defined selection criteria.
This avoids e.g. the manual
maintenance of "new" or
"featured" games on the website.
All in the back-office applied
changes appear automatically in
the related widgets and/or plugins.

Turnkey Casino - White Paper

23

The White Label and Premium Casino websites are hosted on the WinningStreak casino web-servers which are connected via a high-speed
connection to the game servers and database servers. WinningStreak charges usually no hosting fees.

XML Feed
The XML game feed allows to create custom game listings easily with a few lines of PHP code. The provision of such tools can be requested from WinningStreak. In the casino back-end WLC customers define which games they want to offer and once the drag & drop selection is completed the XML game data feed can be requested via HTTP. The WLC website package contains some "ready to use" modules
which are based on the XML data feed.
Websites which are developed by WinningStreak are prepared for multilingual usage. Below an example (excerpt only) in Hungarian:

The multi-lingual structure of the websites


and casino platform allows the adaption of
the content to different languages and
regions. Casino owners can e.g. deliver to
French users a different content than to
Franco-Canadian users.

The text preview are taken from the


games XML feed. The content gets
uploaded in the casino back-office where it
gets converted automatically into the XML
feed which the websites consummates.
The texts can get fully customized and
translated to a virtually unlimited amount
of languages.

The so called "legal" documents are


centralized (also in form of an XML feed)
and managed by WinningStreak in the way
that those comply with the requirements
of the gaming license.

Turnkey Casino - White Paper

24

Services
Casino Licensing
The operation of an online casino requires clients to apply for a gaming license. This is not an operational requirement, this is a legal aspect which ensures that players know with who they are dealing (legally) and against whom they can take actions if they have complaints.

Financial Services
One important element of our "one-stop-solution" is the provision of financial services. We can manage for our casino clients the following
financial affairs:

Receiving money via payment gateways (player deposits)

Paying players (e. g. pay-outs of winnings)

Paying your affiliates (based on the commissions you have defined for them)

Paying our casino clients

Fraud prevention services

Fraud detection services

Implementation of additional payment system (optional, on request)

Legally seen the players continue to be the contractual partner of our casino clients (casino operators). Casino clients are also closing the
contracts with the payment system providers.

Player Support
WinningStreak usually overtakes the first-level player support. All support services are provided in a neutral or customized form. Details
have to be negotiated and depend on the level of realized or predicted revenues. Premium and White Label Casino clients are authorized
to overtake some portions of the customer service (e. g. the VIP support). The customization features of the platform ensure that players
and affiliates have a seamless branding experience.

The player and sub-affiliate support is basically managed within a branded ticketing system which contains also a knowledge-base for
players and affiliates (separated by login detection).

Turnkey Casino - White Paper

25

Player Retention
WinningStreak provides a basic, fully customized player retention service to increase the player loyalty and player life-time.
Since a successful player retention is essential for the profitability of an online casino WinningStreak provides turnkey casino clients the
opportunity to create player retention rule-sets for the real-time messaging features of the gaming interface. The messaging area of the
game pop-up windows provides then player specific messages and promotion offers which are triggered by real-time events, player profiles and the predefined rule-set.

The AJAX based gaming interface comes with a real-time messaging area. Instead of displaying messaging from the application (the game) all
messages are coming from a specialized messaging server which has the capacity to serve thousands clients parallel with only a little resource
footprint. In the messaging area application messages are displayed (which are re-routed via the messaging server) and also promotion messages
which are coming from the "rules" server. Next to the custom specific promotion messages this area will also display other event data (e.g. shortened
tournament leader board rankings) and dynamic links to further information websites. That way players won't miss any information which is considered
to be important for customers. The conversion rate of such "live" promotions is significantly higher than with conventional email promotions.

Email promotion campaigns have lost during the last years a lot of effectiveness. Therefore it is important to "catch" the attention of players with additional marketing offers when the mind-focus of customers (players) is set to gaming. That is always the case when a game
pop-up gets opened. Since the offered promotions and incentives are highly customized a much higher conversion rate can be expected
than with email based retention strategies.
Such messages and emails can get automated in so called "Rules". There exists a wide array of settings for creating automated player retention activities:

Turnkey Casino - White Paper

26

Own a Casino
In the White Label Casino business many poorly customized products are offered (faked white label casinos).
WinningStreak is delivering online casinos which give your players and affiliates no indication that you are running a fully managed
turnkey or white label solution. There is no difference to a conventional stand-alone casino noticeable. The games, the software and services are perfectly customized and accessible solely via the URL of your White Label or Premium casino. No strange back-links, no weird
redirections and no setup fee for vapor-ware.
WinningStreak products are simply re-defining what is possible under the umbrella of a turnkey casino or white label casino solution.

Benefits of Owning a Casino


Especially already successful casino affiliates will ask themselves why they should route gambling traffic from online casinos which they
are already promoting to an own casino? We at WinningStreak see several reasons why operating your own casino is a good choice with
many benefits:

All casino elements (games, casino back-end, affiliate software, marketing tools) are using your casino URL to strengthen your
casino brand and support your SEO efforts. All game links, the cashier, and the affiliate software are using your casino URL.

Your traffic is not longer leaving your scope of control. In most forms of gambling affiliation you are sending your traffic to domains
which are not your asset and you can't control what will happen there with your traffic. As a casino owner the traffic stays on your
own domain and you are going to decide how your traffic gets monetized.

There is no traffic leakage. Problems with affiliate ID's, overwritten cookies, expired cookies or other tracking difficulties won't effect your revenues. Every penny of generated revenue in your casino is counting for your commission. We see this as one of the
most important advantages to run your own casino.

If players create new player accounts - for whatever reason - they remain your players. There are no strange player losses which
are hurting your results.

Earn a generous commission of at least 50% revenue share on the casino profit. So more services you will overtake so more room
we have to increase your revenue share.

You see all statistics in real-time (e. g. player deposits and affiliate activity).

You get access to player data for your own marketing campaigns which you may want to run in addition to the player retention activities which WinningStreak will perform for you.

You can influence the player marketing, promotions and other strategically important business activities. Many player retention activities can take place directly inside the gaming interface (after log-in etc.).

You can use our innovative Fair Play Bonus system in a customized manner. A plethora of different bonus options can get embedded in links which then are triggering automatically the related bonus offers. Players must not enter any bonus codes for using
your special bonus offers.

With building an own casino you are creating a valuable asset, something what you can't achieve with a casino promotion (as a
normal affiliate). WinningStreak provides you a great support for building a valuable brand identity around your new casino.

You can create your own customized game portfolio out of more than 100 high quality casino games.

You can create a casino which is targeted to a specific niche market (long-tail business).

You can create and run your own affiliate network. Let other affiliates increase your market reach and revenues. You are flexible in
granting sub-affiliate commissions (from 5% to 45%, in special cases even more). You can create complex affiliate commission
schedules with monthly changing commissions (e. g. for offering new affiliates a higher 3-month start-up commission). The spread
between your casino owner commission and the commission of your affiliates is your cut (profit).

You enjoy ownership of the affiliate and player database.

White Label and Premium Casino customers and also their affiliates can link directly to any game. That is very difficult to realize
with most other international online casinos. That way your affiliates can build their own subset of games which are directly accessible from their website. This possibility is resonating very well with affiliates who dislike to lose too much control over their traffic.
Your affiliates can build easily game related pages with SEO content and link directly to game examples or landing pages with instant game-play features. In a highly competitive casino affiliate market such features can be decisive for profitability.

You and your affiliates can build game bundles which can be placed with only one link on a website, landing page or in a HTML
email. Game bundles are a combination of game images and underlying links with the related affiliate ID which can be stored in
the database and implemented in seconds.

The structure of the innovative gaming interface allows an in-game sign-up (directly in the game pop-up). That feature is great for
conversion of free or fun players to real players (money depositing players).

Players can also deposit money and manage their player account with this in-game technology (inside the gaming interface).

You are working closely with an experienced partner in the gaming industry who overtakes the casino operation, maintenance,
software development and customer service.

Our business model is not restrictive. We at WinningStreak believe in healthy Win:Win constellations. Once you should be dissatisfied with our products and services we won't create obstacles for you to take your affiliate and player data and try your luck elsewhere.

And last but not least: Working for your own casino brand provides a lot of inspiration, motivation and satisfaction. Creating your
own affiliate network allows you also to communicate with other affiliates what may broaden your horizon and extends your social
network. And all that with a tiny investment and no financial risk.

Turnkey Casino - White Paper

27

How to Get a TurnkeyCasino?


If you are not 100% sure to close a White Label or Premium Casino deal start with our cost-free self-service casino solutions which are offering already amazing features.
The setup and launch of a Turnkey Casino follows usually this schedule:
1. You send us an outline how you intend to market your new casino and additionally a description of your business background. After
the evaluation of your data we will send you a quote and a written, to your project adjusted White Label Casino Agreement to sign
it. The setup fee needs to be paid in full immediately after signing the agreement.
2. If the chosen casino domain name is still unregistered it needs to get registered (the best is that we do it to avoid the 60 days
transfer lock).
3. Once the setup fee has arrived on our bank account we will prepare the casino development platform (sand-boxed) for your chosen
casino URL and provide you access to the for you prepared White Label Casino website package. This website will be fully functional but requires your design customization (at least with your logo) and some content adjustments. Premium Casino owners will
enjoy a ready to go casino where all configurations, customizations and design tasks are already completed.
4. If you have ordered additionally the table and card customization you need to provide us asap the required casino logo according
to the WLC specifications.
5. As an alternative to your logo delivery WinningStreak can manage the logo design creation for a client (as an optional service)
within our network of experienced casino designers.
6. After the completion of the casino website WinningStreak is starting the agreed games setup and (optional) games customization
process. WinningStreak is granting you then also access to the casino back-end so that you can define the game portfolio, upload
game images for the usage in the gaming interface and upload banners for the affiliate marketing material.
7. If there are additional casino languages required (beside EN) you need to provide us translations for the target market (in form of
texts). Against the payment of a small fee we develop with media specialists the casino voice overs. We also provide spreadsheets
with all software texts which needs to be translated on your side into the target language. Since the English texts are easy to understand most casino owners prefer to keep those.
8. WinningStreak provides you then the game link structure and the XML data feed with all game data in all supported languages.
9. We upload the completed website to the casino platform servers so that the testing phase can start.
10. Parallel WinningStreak provides you access to the affiliate software (for building your own affiliate network). In this phase you can
start already to acquire affiliates, define their commission structure and affiliate ID's and provide them access to the banner farm,
game links and game imagery.
11. Launch of your online casino
From project to project the scope of work and schedule may vary. Our alternative free self-service solutions can be setup in one hour.
If the WLC schedule meets your expectations, you can start the setup procedure of your new online casino by contacting us.

The game texts and game images of the gaming interface can be
customized for best SEO and to differentiate the customizable
game portfolio from competitive providers.

The scalable AJAX based gaming interface allows players next to free play to sign-up for fun-play and real-play and to deposit money without leaving the game
environment (game pop-up window). This feature allows casino clients and their affiliates to link directly to games. Many affiliates dislike the idea to send
traffic to casino websites, they want to keep control as much control over the traffic as possible. Affiliates can also create game bundles which can be
displayed with one link on their website.

Turnkey Casino - White Paper

28

Casino Setup Fee & Revenue Share


After signing the Turnkey Casino Agreement the setup fee is due for payment. The casino platform setup fee depends on your revenue
guarantee and the amount of by WinningStreak provided services:

Premium Turnkey Casino


Setup fee:
- 3.000 with no revenue guarantee and a revenue share of 55% (and if we manage the financial services for you);
- 5.000 with no revenue guarantee and a revenue share of 60% (and if we manage the financial services for you);
- 5.000 with a 3.500 net profit revenue guarantee per month (for us). Your rev share is then 65% (or higher) when you
overtake the financial services;
Requirements: The Premium Casino client provides a customized website on basis of the by WinningStreak provided Casino frontend structure and templates. Additionally custom imagery is required to customize the gaming interface, casino back-end and affiliate software (e. g. with your brand logo). Details are provided in the Turnkey Casino Setup Manual.
Services: The gaming interface, the casino-back-end and the affiliate software get customized with the provided imagery and
casino name but the tables of the table games are coming without a logo and the game cards are designed with a neutral card
background. WLC clients can add the logo customization for the tables and cards at any time (optional service). If you are driving a
substantial amount of revenue we can negotiate the fee for the logo customization upgrade.

The by WinningStreak provided casino templates, modules, and content allow a very fast setup of your new casino. A skilled webdeveloper will apply all required changes within a day of work.
Based on the basic casino setup (stand-alone casino) you can provide additionally the below listed casino services:
- an embedded casino (instead of a stand-alone casino)
- embedded games (great for cross-marketing)
- landing pages
In all cases you will benefit from the full game setup and management structure linked to the domain of your choice. All technical
and commercial benefits of a Premium Casino are then working for you also if you decide to offer only a few games on your affiliate
website or if you create only a landing page. Such way offered "own" games can be in many cases (e. g. for casino portal owners)
an attractive alternative to running a full fledged casino. All marketing and player retention features apply then in identical form.
Premium Casinos provide full casino back-office access.
The revenue share of Premium Casinos starts with 55% and can reach 75%. We provide higher percentages based on the deal, the
business volume and on how many services are rendered on your side.

Agent Model Casino


Fee: 3.000 with a revenue share of fixed 70% (for the casino owner = client)
Agent Model Casinos require that the casino client manages the money flow and pays WinningStreak the monthly revenue share.

Custom design website


Fee: request quote if the website design is not provided from your side (in most cases the default templates are sufficient)

Custom design of the tables with logo


Fee: request a quote
Requirements: The casino client delivers the logo for customization and a ready to launch website (based on the WLC specifications). This option is the best choice if you want to present your casino from the start with a branding also on the game tables.
This service can be added at any time to your Premium Casino.

Deployment Time-frame
The development, customization, and setup procedure may vary in time, depending on the scope of work (design work takes longer). After having defined the volume of the required and/or desired development and implementation tasks WinningStreak will provide you a detailed time-line to ensure that the launch and your marketing preparations will be completed in a clearly defined time-frame and synchronized with each other to maximize the marketing effect of the casino launch.

Other Forms of Licensing


Beside the fully managed solutions we are offering also pure game licensing models (on a case to case decision basis) which may support
already established online casino operators to extend their game portfolio with attractive games.
Market participants who operate their own casino-back-end and affiliate software may also prefer to license only the game portfolio and
integrate those games and the related database tables into their existing software infrastructure.
Please request our licensing conditions if a pure game licensing model suits your requirements better than a fully managed online casino
solution.

In the highly competitive online casino world a


broad range of casino games keeps players
attracted. For already established online
casinos we offer an alternative licensing model
which allows to extend the existing game
portfolio with selected games from our
extensive game portfolio.

Turnkey Casino - White Paper

29

About WinningStreak
WinningStreak Ltd. is a Cyprus based joint venture of three well established gaming enterprises based on the vision to innovate the white
label casino business with highly customizable casino games and an easy to manage casino back-end software. With more than 8 years
experience in the development of online gaming platforms we can guarantee our casino clients that they promote a gaming platform with
excellent quality and proven reliability.
Without sacrificing well established development methods we at WinningStreak have a strong focus to innovation. Our casino clients can
rely on our ongoing efforts to modernize all parts of the gaming platform to ensure that they will retain always a competitive edge over
other turnkey casino operators.
Our commitment to cost effectiveness and an outstanding service experience are making WinningStreak products a first choice for casino
operators in the crowded and highly competitive casino market. Our core competence is the development of online casino games combined with the related casino management and casino affiliate software. That's it! We dont provide sports-book, live table games or raked
poker games. We are online casino software specialists. Our modern platform and back-end technology allows the integration of other
gaming products but we stay focused to our core competence of providing attractive online casinos on a global scale.

Contact
WinningStreak Ltd.
Harald Engels / Director
Thessalonikis Ave. 28
6035 Larnaca, Cyprus
Email: info@winningstreak.biz
Skype ID: haraldengels
Phone: +357 99 347085
LinkedIn: http://cy.linkedin.com/in/haraldengels/
Websites:
http://turnkeycasino.com
http://whitelabelcasino.com
http://theartofgames.com

Turnkey Casino - White Paper

30

Das könnte Ihnen auch gefallen