QUESTIONARRE:

BRAND : X

CATEGORY : F&B

PROJECT NAME:
Zero

Centres : Delhi &

Chennai

Methodology MGD
Target Group we meet for the study

FGD
D1
D2
C1
C2

Students and professionals of age group 15 30

Decision makers of beverage brands
Different user ship of beverage brands
Non rejecters of brand X
Regular consumers of soft drinks
Articulate and good analysing skill
15
23
15
23

Age
-22 Years
30 Years
-22 Years
30 Years

Common Criteria
Students and professionals
of age group 15 30
Decision makers of
beverage brands
Different user ship of
beverage brands
Non rejecters of brand X
Regular consumers of soft
drinks
Articulate and good
analysing skill

Specific Criteria

D1 & C1 X Brand
D2 & C2 Y Brand

Introduction:

Namaste.. I am ___________________ from Zindabinda Worldwide a reputed brand

consulting and market research company. We are doing a study on Food &
Beverage products. Could you spare a few minutes to answer a few questions?
Thank You.

Q1
Do you or any other member of this household work for any of these type
of companies.?

Advertising / Marketing research agency

Public Relations
Manufactures/Sellers/Distributors of F&B
Owners /Employees of Bakery or restaurants or pubs
IT Companies

1. CLOSE
2. CLOSE
3.CLOSE
4.CLOSE
5.CONTINUE

None of the above (Specify Others)

5.CONTINUE

Q2-a) Have you attended any group discussion / interview in the past 6 months?

Yes
No

1.CLOSE
2.CONTINUE

Q2-b) In the last 12 months have you been interview for any of these types of
research studies?

Q3

1.CLOSE
2.CLOSE
3.CONTINUE
4.CONTINUE

Which age group do you belong to? Specify Age

Q4

Below 15 years
15 22 Years
23 30 Years
31+ Years

1.CLOSE
2.CONTINUE
3.CONTINUE
4.CLOSE

Gender

Q5

Male
Female

1.CONTINUE
2.CONTINUE

What is your current occupation?

Q6

Student
Working
Retired

1.CONTINUE
2.CONTINUE
3.CLOSE

What kind of beverage you prefer the most to consume?

Q7

Q8

Research on beverages
Research on fastfood
Research on Apparels and Footwear
None of the above

Fruit Drinks
Carbonated Drinks
Energy Drinks
Alcoholic Beverages

1.CONTINUE
2.CONTINUE
3.CLOSE
4.CLOSE

What languages do you speak?

Hindi
Tamil
English
What kind of beverage do you like to consume?
Hot
Cold

1.CONTINUE
2.CONTINUE
3.CONTINUE
1.CLOSE
2.CONTINUE

Q9

How often do you consume packed soft drinks?

Daily
Weekly
Monthly
Never
Q10 What form of packaging do you prefer?
Tetra Pack
Bottled
Can/Tin
Freshly made
Q11 a)
Which are the brands aware of?
Q11 b)
Which are the brands used?
Brands

Code

Brand X

Brand Y

Brand Z

Brand A

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4.TERMINATE
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4.TERMINATE

Aware

Used

For eligibility
Q12 aAll should code 1. May code any from rest also.
Q12 bD1 & C1 Must code 1 Else Terminate.
D2 & C2 Must code 2 Else Terminate.
Q13 Could you please tell me if you watch TV Commercials?
TV COMMERCIALS

CODE

YES

CONTINUE FOR ALL

NO

CLOSE