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Unlocking Communications Assets Worksheet

1. Brainstorm a list of communications challenges.


For example: Language barriers or lack of funds to print flyers.

2.

Brainstorm a list of communications assets.


For example: Contacts with a Spanish-language radio station or a community college that lets local
organizations make copies for free.

3. Connect the challenges to the assets. Can any of the assets help you overcome the challenges?

4.

Identify assets you still need and write out a plan to get them.

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