N E W D E LH I I N S T I T U T E O F M AN AG E M E N T

PAPER 403
PGDM PROJECT STUDY PROPOSAL
SYNOPSIS

1.

Name of the Student

: Sudhanshu Sharma

2.

Roll No.

: 88

3.

Major Area of Specialisation

: Marketing & IB

4.

Title of the Project

(in Major Area)

5.

Structure / Chapter*Design / Layout

6.

Organisation / Industry etc. under reference : FMCG

7.

Methodology**to be followed

8.

Sources of Data

9.

Bibliographical References

10.

Any other matter

: Comparative study on Amul and Mother

Dairy
: Objectives, Introduction, Marketing
Mix, Promotional Strategies, supply chain,
data collection, analysis, findings, limitation
of study, conclusion.

test

: Primary data and secondary data from

sources like internet, magazines and news
papers
:
:

One page detail should be annexed

**

It is mandatory that each student follows the technique of

RESEARCH METHODOLOGY / MARKET RESEARCH / O.R. /
STATISTICS etc. to process the field data, and integrate the same
with Management Theory and concepts.

____________________
(Signature of the Student)
with date:-

__________________
______________________
(Signature of the Guide) (Signature of the Director/Registrar)
with date:with date:-

Synopsis
Amul & Mother Dairy were chosen because of their identical pattern of
Functioning and growth. Important to study how these brands differentiate
themselves from each other and attempt to improve brand loyalty amongst their
customers.
The objective of the thesis is To compare and study Amul & Mother Dairy,
identify areas of excellence, areas needing improvement, study marketing mix,
distribution channel and supply chain . The aim of this thesis is to successfully
compare two prominent FMCG Sector companies on a common platform,
analyse their working and performance, and Highlight what they are doing well,
while providing suggestions and recommendations for Improvement.
For the purpose of this study, I prepared questionnaire to find out the relevant
primary data pertaining to the functioning and working of both Amul & Mother
Dairy.
Besides the primary data collected with the help of the questionnaire, I have
also collected the relevant secondary data from various sources like magazines,
books, Internet and newspapers. Based on the relevant primary and secondary
data, a comparative analysis has been done so as to find out the areas of
excellence and areas of improvement of both organizations.
The report traces the growth and development of the company and gives the
selected outline about the services adopted by the company. The report also
explains the values and gives a brief about the quality and financial aspects of
Mother Dairy and Amul.